Page 1

Mitchell Jay De Leeuw Portfolio To obtain an entry level Technical Designer/Assistant Design position within the Fashion Industy mdeleeuw@us.fidm.edu 320-583-8290 312 West 5th Street Apt. #418 Los Angeles, CA 90013


MJay.De :..eeuw


Merchandising Plan Season: Late Fall 2014 Theme: Mix Media/Architecture through rt/Sculptures Product Category: Women’s Contemporary Fabrics: Leather, Crepe Back Satin, Wool, Sweater Knit, Interlock, Ponte di Roma, Silk Jersey, Gabardine, Lace, Suede, Silk, Flannel Wool Target Market: Women 20-45 years of age Price Range: $20 - $130

Design Philospohy: “Caputring the essence of what a flash back means with the use of simplicity, texture, style lines and mix media.” - Mitchell Jay De Leeuw


Target Customer Profile Profile: MJay.De :..eeuw’s target customer are typically tech-savy individuals that live in a fashionable environment. These customers are typically seen in an urban dynamtic setting and are highly educated. These customers are thnically mixed, younger generation who live in trendy apartments, condos, fitness clubs, trendy restaurants and up and coming bars/hot spots. These customers are young professionals who shop for contemporary clothing that is edgy but yet sophisticated. Lifestyle: * Travels Frequently * Writes A Blog * Owns Apple Products * Has A Gym Membership * Goes to clubs * Eats Out Frequently -Casual/Upscale Restaurants *Owns A Range Rover * Attends Fashion Related Events * Reads Vogue

Demographics: Class: Urban Age Range: 20-45 Race/Ethnicity: Mixed Education: Graduate Plus Marital Status: Single Home Ownership: Renters/ Owner Income: $60,000 - $95,000

Competitors: * Marc Jacobs * Alexander Wang * Alexander McQueen *Stella McCartney


Merchandise Page

TRIMS Silver Gray

Leather

20� Midnight Gray

Line 40

100% Cow Hide

Color Story Charcoal

Cement Gray

Light Gray

Moody Gray

Paint Splatter I

Ox Blood I

Color Story 1

Color Story 2

Wool 95% Wool 5% Silk

Point Di Roma 95% Cotton 5% Polyester

Paint Splatter II

Fabrics

Ox Blood II

Chunky Sweater

Crepe Back Satin

100% Wool

100% Polyester


Eco-Industry


Cement Gray

Silver Gray

Point Di Roma

Leather

95% Cotton 5% Polyester

100% Cow Hide

Style Number: #0912132 Description: Women’s Jump Suit Fabric: Point di Roma/ Contrast Leather Available Sizes: 6 - 16 Available Colors: Cement Gray/Moody Gray Wholesale: $55 Retail: $115.00

Style Number: #0912121 Description: Women’s Overall/Pant Fabric: Point di Roma/Leather Contrast Available Sizes: 6 - 16 Available Colors: Cement Gray/Moody Gray Wholesale: $50.00 Retail: $100.00


Point Di Roma 95% Cotton 5% Polyester

Cement Gray

Style Number: #0912133 Description: Women’s Empire Trouser Fabric: Point di Roma/Leather Contrast Pocket Available Sizes: 6 - 16 Available Colors: Cement Gray/Moody Gray Wholesale: $35.00 Retail: $80.00

Style Number: #0912135 Description: Women’s Oversized Vest/Blazer Fabric: Point di Roma/Leather Contrast Available Sizes: 6 - 16 Available Colors: Cement Gray/Moody Gray Wholesale: $40.00 Retail: $85.00

Leather 100% Cow Hide

Silver Gray

Style Number: #0912134 Description: Women’s Moto Trouser Fabric: Point di Roma/Leather Contrast Available Sizes: 6 - 16 Available Colors: Cement Gray/Mood Gray Wholesale: $30.00 Retail: $70.00


Wool

95% Wool 5% Silk

Charcoal

Leather

100% Cow Hide

Front Pieces

Silver Gray

Back Pieces

Style Number: #0912136 Description: Women’s Geometric Skirt Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $25.00 Retail: $55.00

Style Number: #0912137 Description: Women’s Asymetrical Skirt Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $40.00 Retail: $75.00

Style Number: #0912138 Description: Women’s Geometric Short Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Wholesale: $25.00 Retail: $55.00


Wool

95% Wool 5% Silk

Silver Gray

Charcoal

Leather

100% Cow Hide Front Pieces

Style Number: #0912139 Description: Women’s Asymetrical Tuxedo Anorak with hood Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $60.00 Retail: $135.00

Style Number: #09121310 Description: Women’s Over Coat Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $60.00 Retail: $135.00

Style Number: #09121311 Description: Women’s High Rise Neck Jacket Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $55.00 Retail: $125.00

Back Pieces


Silver Gray

Charcoal

Leather

100% Cow Hide Wool

95% Wool 5% Silk

Style Number: #091213162 Description: Women’s Multi Collard Jacket Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $45.00 Retail: $95.00

Style Number: #09121312 Description: Women’s Wrap Dress Fabric: Wool/Leather Contrast Available Sizes: 6 - 16 Available Colors: Charcoal/Light Gray Wholesale: $45.00 Retail: $95.00


Ox Blood I

Crepe Back Satin

100% Polyester

Front Pieces

Back Pieces

Style Number: #09121313 Description: Women’s L Blouse Fabric: Crepe Back Satin Available Sizes: 6 - 16 Available Colors: Oxblood I/Ox Blood II Wholesale: $15.00 Retail: $40.00

Style Number: #09121314 Description: Women’s Drape Back Blouse Fabric: Crepe Back Satin/Leather Contrast Available Sizes: 6 - 16 Available Colors: OxBlood I/OxBlood II Wholesale: $20.00 Retail: $45.00

Style Number: #09121315 Description: Women’s L Blouse Fabric: Crepe Back Satin/Leather Contrast Available Sizes: 6 - 16 Available Colors: OxBlood I/OxBlood II Wholesale: $15.00 Retail: $40.00


Leather

100% Cow Hide

Chunky Sweater

Silver Gray

100% Wool

Style Number: #09121316 Description: Women’s Hooded Sweater Fabric: Chunky Sweater/Leather Contrast Available Sizes: 6 - 16 Available Colors: Paint Splatter I Paint Splatter II Wholesale: $20.00 Retail: $45.00

Style Number: #0121317 Description: Women’s Rounded Sweater Fabric: Chunky Sweater Available Sizes: 6 - 16 Available Colors: Paint Splatter I Paint Splatter II Wholesale: $25.00 Retail: $55.00

Style Number: #0320 Description: Women’s Wrap Top Fabric: Chunky Sweater Available Sizes: 6 - 16 Available Colors: Paint Splatter I Paint Splatter II Wholesale: $15.00 Retail: $35.00

Paint Splatter I


Merchandise Page

TRIMS Dusk

Leather

20� Burnt Rust

Line 40

100% Cow Hide

Color Story Light Gray

Bright Rust

Night Navy

Light Gray

Color Story 1

Color Story 2

Dark Gray

Leather 100% Cow Hide

Midnight Navy

Interlock 95% Cotton 5% Polyester

Night Metal

Fabrics

Chunky Sweater 100% Wool

Dark Gray

Silk Jersey 95% Polyester 5% Silk


Arch-Industry


Leather

Light Gray

100% Cow Hide

Style Number: #09121319 Description: Women’s Tuxedo Jacket Fabric: Leather Available Sizes: 6 - 16 Available Colors: Light Gray-Dusk Dark Gray Burnt Rust Wholesale: $60.00 Retail: $130.00

Style Number: #09121320 Description: Women’s Top COat Fabric: Leather Available Sizes: 6 - 16 Available Colors: Light Gray-Dusk Dark Gray-Burnt Rust Wholesale: $50.00 Retail: $115.00

Dusk


Leather

Dusk

Light Gray

100% Cow Hide Front Pieces

Back Pieces

Style Number: #09121321 Description: Women’s Geometric Top Fabric: Leather Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $35.00 Retail: $80.00

Style Number: #09121322 Description: Women’s High/Low Blouse Fabric: Leather Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $40.00 Retail: $85.00

Style Number: #09121323 Description: Women’s Shaped Skirt Fabric: Leather Available Sizes: 6 - 16 Available Colors: Dusk Burnt Rust Wholesale: $35.00 Retail: $75.00


Night Navy

Interlock

95% Cotton 5% Polyester Front Pieces

Back Pieces

Style Number: #09121326 Description: Women’s Jump Suit Fabric: Interlock Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $55.00 Retail: $125.00

Style Number: #09121324 Description: Women’s Jump Short Fabric: Interlock Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $45.00 Retail: $105.00

Style Number: #09121325 Description: Women’s Geometric Top Fabric: Interlock Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $20.00 Retail: $45.00


Leather

100% Cow Hide

95% Cotton 5% Polyester

Style Number: #09121327 Description: Women’s Pencil Skirt Fabric: Interlock Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $30.00 Retail: $65.00

Night Navy

Dusk

Interlock

Front Pieces

Back Pieces

Style Number: #09121328 Description: Women’ Trouser Fabric: Interlock Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $30.00 Retail: $70.00

Style Number: #09121329 Description: Women’s Trouser Fabric: Interlock/Leather Contrast Available Sizes: 6 - 16 Available Colors: Night Navy Midnight Navy Wholesale: $35.00 Retail: $75.00


Bright Rust

Dusk

Chunky Sweater 100% Wool

Style Number: #09121330 Description: Women’s Fitted Dress Fabric: Chunky Sweater/Leather Contrast Available Sizes: 6 - 16 Available Colors: Bright Rust-Dusk Night Metal-Burnt Rust Wholesale: $40.00 Retail: $85.00

Style Number: #09121331 Description: Women’s Trench Best Fabric: Chunky Sweater/Leather Contrast Available Sizes: 6 - 16 Available Colors: Bright Rust-Dusk Night Metal-Burnt Rust Wholesale: $40.00 Retail: $85.00

Leather 100% Cow Hide


Bright Rust

Chunky Sweater

100% Wool Front Pieces

Back Pieces

Style Number: #09121332 Description: Women’s Sweater Fabric: Chunky Sweater/Rib Knit Available Sizes: 6 - 16 Available Colors: Bright Rust/Night Metal Wholesale: $15.00 Retail: $35.00

Style Number: #09121333 Description: Women’s Tuxedo Sweater Fabric: Chunky Sweater/Rib Knit Available Sizes: 6 - 16 Available Colors: Bright Rust/Night Metal Wholesale: $15.00 Retail: $35.00

Style Number: #09121334 Description: Women’s Convertable Sweater Fabric: Chunky Sweater/Rib KNit Available Sizes: 6 - 16 Available Colors: Bright Rust/Night Metal Wholesale: $20.00 Retail: $45.00


Light Gray

Silk Jersey 95% Polyester 5% Silk

Style Number: #09121335 Description: Women’s Harem Pant Fabric: Silk Jersey Available Sizes: 6 - 16 Available Colors: Light Gray/Dark Gray Wholesale: $30.00 Retail: $65.00

Style Number: #09121336 Description: Women’s Draped Hood Fabric: Silk Jersey Available Sizes: 6 - 16 Available Colors: Light Gray/ Dark Gray Wholesale: $20.00 Retail: $45.00

Style Number: #09121337 Description: Women’s Harem Short Fabric: Silk Jersey Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $20.00 Retail: $50.00


Merchandise Page

TRIMS

20�

Line 40

Color Story Dark Gray

Color Story 1

Color Story 2

Light Gray

Fabrics

Leather

Faux Leather


BlackOut-Industry


Faux Leather

Dark Gray

Style Number: #09121338 Description: Women’s Geometric Top Fabric: Faux Leather Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $35.00 Retail: $80.00

Style Number: #09121339 Description: Women’s Geometric Top Fabric: Faux Leather Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $35.00 Retail: $80.00


Faux Leather

Dark Gray

Style Number: #09121340 Description: Women’s Geometric Top Fabric: Faux Leather Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $35.00 Retail: $80.00

Style Number: #09121341 Description: Women’s Geometric Top Fabric: Faux Leather Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $35.00 Retail: $80.00


Faux Leather

Dark Gray

Style Number: #09121342 Description: Women’s Geometric Top Fabric: Faux Leather Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $35.00 Retail: $80.00

Style Number: #09121343 Description: Women’s Geometric Top Fabric: Faux Leather Available Sizes: 6 - 16 FAvailable Colors: Light Gray Dark Gray Wholesale: $35.00 Retail: $80.00


Faux Leather

Dark Gray

Style Number: #09121344 Description: Women’s Geometric Top Fabric: Faux Leather Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $35.00 Retail: $80.00

Style Number: #09121345 Description: Women’s Geometric Top Fabric: Faux Leather Available Sizes: 6 - 16 Available Colors: Light Gray Dark Gray Wholesale: $35.00 Retail: $80.00


Merchandise Page

20�

Line 40 Color Story

Royal Purple

Royal Purple

Evening

Royal Gray

Royal Purple

Lightness

Royal Plaid 1

Color Story 1

Royal Plaid II

Color Story 2

Royal Teal

Royal Purple

Darkness

Royal Plaid III

Color Story 3

Fabrics

Gabardine 95% Cotton 5% Polyester

EyeLet Lace 95% Cotton 5% Polyester

Silk/Metallic Blend 100% Silk

Flannel Wool 100% Wool


Edgy-Industry


Royal Purple

Gabardine 95% Cotton 5% Polyester

Style Number: #09121246 Description: Women’s Straight Pant Fabric: Gabardine Available Sizes: 6 - 16 Available Colors: Royal Purple Royal Gray, Royal Teal Wholesale: $35.00 Retail: $80.00

Style Number: #09121347 Description: Women’s Jump Suit Fabric: Gabardine Available Sizes: 6 - 16 Available Colors: Royal Purple, Royal Gray, Royal Teal Wholesale: $55.00 Retail: $125.00


Royal Purple

Gabardine 95% Cotton 5% Polyester

Style Number: #09121348 Description: Women’s Moto Jacket Fabric: Gabardine/Contrast Lace Available Sizes: 6 - 16 Available Colors: Royal Purple Royal Gray, Royal Teal Wholesale: $35.00 Retail: $80.00

Style Number: #09121349 Description: Women’s Moto Pant Fabric: Gabardine Available Sizes: 6 - 16 Available Colors: Royal Purple Royal Gray, Royal Teal Wholesale: $60.00 Retail: $85.00


Royal Purple

Gabardine 95% Cotton 5% Polyester

Style Number: #09121350 Description: Women’s Body Armor Styled Vest Fabric: Gabardine/Lace Available Sizes: 6 - 16 Available Colors: Royal Purple Royal Gray, Royal Teal Wholesale: $25.00 Retail: $55.00

Style Number: #09121351 Description: Women’s Princess Style Dress Fabric: Gabardine/Lace Available Sizes: 6 - 16 Available Colors: Royal Purple Royal Gray, Royal Teal Wholesale: $40.00 Retail: $90.00

Style Number: #09121352 Description: Women’s Peplum Dress Fabric: Gabardine/Lace Available Sizes: 6 - 16 Available Colors: Royal Purple Royal Gray, Royal Teal Wholesale: $40.00 Retail: $90.00


Royal Plaid 1

Style Number: #09121353 Description: Women’s Chino Pant Fabric: Flannel Wool Available Sizes: 6 - 16 Available Colors: Royal Plaid I, II, III Wholesale: $40.00 Retail: $85.00

Style Number: #09121354 Description: Women’s Inverted Skirt Fabric: Flannel Wool Available Sizes: 6 - 16 Available Colors: Royal Plaid I, II, III Wholesale: $30.00 Retail: $75.00

Flannel Wool 100% Wool


Royal Plaid 1

Style Number: #09121355 Description: Women’s Blazer With Skull Detail Fabric: Flannel Wool Available Sizes: 6 - 16 Available Colors: Royal Plaid I, II, II Wholesale: $30.00 Retail: $100.00

Style Number: #09121356 Description: Women’s Blazer Fabric: Flannel Wool Available Sizes: 6 - 16 Available Colors: Royal Plaid I, II, III Wholesale: $40.00 Retail: $85.00

Flannel Wool 100% Wool


Evening

Silk/Metallic Blend 100% Silk

Style Number: #09121357 Description: Women’s High/Low Hem Blouse Fabric: Silk Available Sizes: 6 - 16 Available Colors: Evening Lightness, Darkness Wholesale: $20.00 Retail: $45.00

Style Number: #09121358 Description: Women’s Cropped Top Fabric: Silk Available Sizes: 6 - 16 Available Colors: Evening Lightness, Darkness Wholesale: $15.00 Retail: $35.00

Style Number: #09121359 Description: Women’s High/Low Hem Blouse With Collar Fabric: Silk Available Sizes: 6 - 16 Available Colors: Evening Lightness, Darkness Wholesale: $20.00 Retail: $45.00


Evening

Style Number: #09121360 Description: Women’s Kimono Fabric: Silk Available Sizes: 6 - 16 Available Colors: Evening Lightness, Darkness Wholesale: $30.00 Retail: $65.00

Style Number: #09121361 Description: Women’s Boyfriend Blazer Fabric: Silk Available Sizes: 6 - 16 Available Colors: Evening Lightness, Darkness Wholesale: $40.00 Retail: $75.00

Silk/Metallic Blend 100% Silk


Merchandise Page

TRIMS

20�

Line 40

Medium Gray

Royal Plaid 1

Color Story Color Story 1

Royal Plaid II Light Gray Color Story 2

Royal Plaid III

Color Story 3

Dark Gray

Fabrics

Faux Leather 95% Polyester 5% Cotton

Suede 100% Pig Hide


Edgy-Industry


Style Number: #09121362 Description: Women’s Boot Fabric: Leather/Suedge Available Sizes: 5 1/2 - 12 Available Colors: Royal Plaid I, II, III Wholesale: $25.00 Retail: $90.00

TRIMS

Style Number: #09121363 Description: Women’s Clutch Fabric: Suedge Available Sizes: One Size Available Colors: Royal Plaid I, II, III Wholesale: $15.00 Retail: $45.00

Final portfolio  

Groups 1 - 4

Read more
Read more
Similar to
Popular now
Just for you