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Mari Jahl T D hou Pr es g of ign htb es E o si n t on th al us C ias re t at or


Thoughtbot Design Enthusiast Professional Creator Packaging................................................................................................ 2 Illustrations............................................................................................. 16 Typography/layouts............................................................................ 24 Branding/id packages....................................................................... 44

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Art store branding project............................................................... 4 Veggie straws........................................................................................ 8 Good/Evil wine...................................................................................... 10 Dollar store item................................................................................... 12 Art Nouveau vegetable cans......................................................... 13 Outcomes book mailer..................................................................... 14 Type history in a box container.................................................... 15

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Project Goal: Brand an art supply store and create products for it to sell or use. Concept: 3 Art Supply originated because a unique location found in a downtown area near several art schools. The store will be housed in a 3-story building in the city, with each floor having its own purpose (the bottom floor is a supply store, the middle floor is a work room, and the top floor is a gallery for displaying student work). This layout is designed to cater to nearby city colleges because it contains three common destinations for art students. The ability for students to use the workroom and display art in the gallery is also appealing. The materials on the right are the result of a group project. Materials I was personally responsible for are on the following two pages.

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Art store branding group project | Adobe Creative Suite


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Item Goal: Keeping consistent with the branding scheme developed, design products that will be sold in the store. Concept: 3 Art Supply is visually characterized by bold colors on a white background. This became the basis for the paint products: The tubes are colored with the pigment they contain and branded with the store name. The box itself has the store colors with a depiction of the contents of the box, as well as the type of paint inside written in the store’s typeface.

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Art store branding group project paint package | Adobe Creative Suite


Item Goal: Keeping consistent with the branding scheme developed, design a house brand of drinks. Concept: The house brand of coffee and energy drinks was created, named PURE ENERGY (incorporating the 3 Art Supply logo minus the colors), to appeal to a younger crowd. Carrying the same bold colors and graffiti type of the rest of the 3 Art Supply products, the two products are set apart from each other by the colors present on the cans: coffee is brown and the energy drink is metallic silver.

Art store branding group project cans and display | Adobe Creative Suite

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Project Goal: Redesign a vending machine package to attract a new target market while retaining all existing brand guidelines. Concept: I chose to package Veggie Straws as a healthy french fry box based on the similarity in looks to french fries as well as the fact that the shape of the box would attract a younger group of people. The coloring of the box reflects the health aspect and the graphic provides a fun look at what is inside. See ad for Veggie Straws on page 26.

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Vending Machine package re-design | Adobe Creative Suite


Vending Machine package re-design production flat | Adobe Creative Suite

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Project Goal: Create a label for a wine bottle. Concept: I chose to create a package that features both a red wine and a white wine. Targeted toward a younger, modern audience, this package is sold to pair with a meal, give as a gift, or enjoy separately. The name comes from the idea that nothing is entirely good or evil, but that parts are present in everything and that the presence of one is used to identify the other. White and red wines have their own properties to enhance a meal, and they must each be appreciated under those circumstances.

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Wine bottle label project | Adobe Creative Suite


Wine bottle labels | Adobe Creative Suite

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Project Goal: Buy an item from the dollar store and, using packaging, make it look worth more than $1. Concept: By concealing the product within the package, I was able to hide the somewhat rough condition of the product. The outside of the package quite literally painted the product as a whimsical, classically-inspired item. The box itself was made to be kept, so a packaging sleeve was created where all purchasing information was located. This packaging was made to appeal to mothers or grandmothers of children who are looking for an upscale item that is meant to be kept as a memory.

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Dollar store item project | Adobe Creative Suite


Project Goal: Redesign three vegetable cans to fit stylistically into the Art Nouveau style. Concept: The Art Nouveau style is reflected in these cans by both color scheme and imagery. Colors are dull yet vibrant, and are similar to rich earth tones. The imagery runs parallel to that of Art Nouveau because of the way that the vegetables are displayed, wrapped in a ribbon and at the center of an elaborate circle, much like the feminine figures at the center of the focus of many Art Nouveau pieces.

Art Nouveau canned vegetable project | Adobe Creative Suite

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Project Goal: Create an intriguing mailer for the Outcomes Book. Concept: I used imagery from within the book as well as teaser text to get the receiver of the package to open it. The package slides open vertically, revealing the “inside view� of the picture on the outside as well as the title of the book. This is conceptually like the subject of the book, where the outside of an item is not very exciting, but the inside is valuable or interesting.

Outcomes Book is located on page 28.

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Mailer for Outcomes Book | Adobe Creative Suite


Project Goal: Create a container for history cards that is appropriate for the dates covered on the cards. Concept: Many of the topics of the cards dealt with carving inscriptions into stone, so I decided to mimic this effect and make a “stone� container with carvings. I envisioned this being sold in a museum, so I attached a tag indicating the date range, which also opens up the possibility of there being more theme containers for other time periods. The type history in a box project is located on page 40.

Art History in a Box Container | Clay

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Collage poster....................................................................................... 18 Economist cover.................................................................................. 19 Letter illustration.................................................................................. 20 Black and white vector..................................................................... 22 Color vector............................................................................................ 23

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Project Goal: Create a poster using a collage of photos, drawing inspiration on and using text from either the Bill of Rights, The Constitution, or the Declaration of Independence. Concept: I chose to use the line “perfidy scarcely paralleled” from the Declaration of independence. This line refers to the idea that the King of England was the most deceptive person to the colonists. Descartes spoke of a “deus deceptor” that was all-knowing and all-powerful. I took this idea and created a scenario where there is one person in complete control of a person’s fate- even at times tricking them into thinking there is a way to safety.

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Photo Collage Poster | Adobe Creative Suite


Project Goal: Illustrate a cover for the Economist magazine. Concept: The article I based my illustration on was about the reluctance for Asian women to marry because it ultimately led to a life of confinement and overworking because they are expected to continue to work a full time job and then take care of their families at home. The woman is trapped inside of a ring-prison to live out her miserable life. An additional requirement rose when the instructor gave us a word to incorporate- Dawn. I chose to express it in the sense that this is a dawn of a new era. Visually, it is creating rifts that are destroying the old way of life that imprisoned women.

The Economist Cover Illustration | Adobe Creative Suite

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Vector letter illustration and page layout | Adobe Creative Suite


Project Goal: Create an initial capital using a letter from your name. Make the letter composed of things that also start with that letter. Using the letter, also create a one page layout on the subject. Concept: I chose to do the letter “M� and incorporated the life- the metamorphosisof the monarch butterfly, into my piece. The layout, again, incorporates the life cycle of a butterfly, with the body copy becoming a leaf that is connected to the flower that the butterfly is resting on. The title itself is similar to a plant that a butterfly might live on throughout its life span.

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Project Goal: Using only black and white, create a vector illustration of a photo. Concept: I chose this particular picture due to the heavy involvement of line; the image is comprised of different weights and directions of lines with very few other shapes involved.

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Black and white vector illustration | Adobe Creative Suite


Project Goal: Create an illustration using color vectors. Concept: I chose this picture because I thought it had an engaging composition, an interesting color palette, and a nice contrast between heavy focus/detail and general shapes and textures.

Color vector illustration | Adobe Creative Suite

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Veggie Straws Magazine Ad.......................................................... 26 Hand-drawn type layout.................................................................. 27 Outcomes book.................................................................................... 28 Debt magazine layouts..................................................................... 36 Type anatomy........................................................................................ 38 Expressive type.................................................................................... 39 Type history in a box.......................................................................... 40

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Project Goal: Create an advertisement and select a publication to raise awareness about the new packaging of your vending machine product. Concept: I chose to place my magazine ad in Weight Watchers because the publication appeals to my snack’s target audience. The ad itself features Veggie Straws as the good choice among other snacks with negative names replacing the actual names of the snacks.

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Vending Machine package re-design magazine ad | Adobe Creative Suite


Project Goal: Create a two-page spread that includes three hand-drawn elements, two of them being type. Concept: I chose to show the transition that a city can make through implementing roof gardens. The two words were created with watercolor to look like billowing smog and greenery. The root system was drawn with pen and manipulated in Illustrator. The transition a city will make with green roofs is seen in the type (smoke to plant life), the color (brown to blue and green), and in the type itself (rigid to more organic).

Hand-Drawn Type Layout | Acrylics & Adobe Creative Suite

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Project Goal: Create a 16 page book that fulfills various pre-press requirements (die cuts, spot colors, UV varnish) and is about a subject you are not familiar with. Concept: This book is based on the concept of quantum physics- that you cannot know an outcome until it is observed, and there is a possibility that observing it is, in fact, what changes the outcome. The book covers the various outcomes that could occur in a variety of situations, from more serious and practical to silly and merely entertaining.

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Outcomes Book Project | Adobe Creative Suite


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Real Simple Project Goal: Using the same body copy and choosing from a bank of images, create a series of different layouts for a range of magazines that target different audiences. Concept: Through research I determined how each magazine utilized white space, images, callouts, and side bars. I then recreated the “feel� of each magazine using the text and images provided.

Money Magazine

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Magazine Audience Project | Adobe Creative Suite


Seventeen Weight Watchers

Wired

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Project Goal: Using nothing other than the vocabulary words, demonstrate the anatomy of type using black and one color. Concept: I chose to use a gray background color to set apart both black and white letters, and to highlight the elements of type anatomy with blue. This created variety, and coupled with the use of slight drop shadows, allowed for a feeling of dimensionality.

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Type Anatomy Project/ Adobe Creative Suite


Project Goal: Using eight panels and a poem or lyrics, give type voice. Concept: I chose to separate each line from the poem “The Power of a Tear” out onto a separate panel. Each panel reads from left to right in the series until the last two, which fold downward because the text reads “hanging by a thread destined to burst.” Black, and white are used primarily with red appearing sparingly on each panel to provide emphasis.

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Project Goal: Portray a list of moments in history relating to type, creating ten cards of content, complete with pictures and descriptions. Concept: I was given the time period 3150 B.C. to A.D. 1450. At this time, Roman architecture and culture was dominant, so that became the theme for this set of cards. Each card is structured with the same layout, not only because they are a part of a set, but also because it reflects the order and structure seen in the Roman culture.

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Type History in a Box | Adobe Creative Suite


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Camp Winnaribbun

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Maya Heritage Project...................................................................... 48 H.O.P.E. of America............................................................................ 50

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Project Goal: Re-brand an out-of-state destination

Camp Winnaribbun PO Box 50300 Reno, NV 89513 (775)348-8412 lory@campw.com

VACATION AS A PACK

vacation, creating promotional materials as well as a pocket folder to hold identity items. Concept: Camp Winnaribbun is a vacation destination where owners can bring their dogs with them, and unlike other vacation spots, they can actually participate in many activities with together. “Vacation as a Pack” comes from the idea that many dog owners consider their dogs as family. At Camp W, this family is encouraged to run uninhibited, like a pack in the wild. The campaign I created focused on single or married couples without children, because these groups spend

CAMP W VACATION AS A PACK

CAMPER REGISTRATION FORM

Name Address City Phone Email

State

T-Shirt size S M L XL XXL

Zip

Complete registration using Adobe Reader and return form to us.

ISN’T -ORIT TIME THE WHOLE FAMILY Print registration, complete, and mail to: Camp Winnaribbun ON VACATION? WENT

Yes! Include me in the fun at Camp Winnaribbun!

PO Box 50300 Reno, NV 89513

To reserve: $100 non-refundable deposit per person. Reservations that have not been paid in full by March 1, 2012 will not be held. If you would like additional privacy and comfort, off-site accomodations are available nearby - deduct $200 from camp fee. Swing Into Summer -- June 5-11, 2012 Price: $1300 - Balance due by March 1, 2012. Price after March 1, 2012 is $1500 *NO REFUNDS*

more money on their pets as well as the fact that they

Summer Days -- August 28- Septtember 3, 2012 Price: $1300 - Balance due by March 1, 2012. Price after March 1, 2012 is $1500 *NO REFUNDS*

consider their pets their children.

Summer Camp -- September 4 -10, 2012 Price: $1300 - Balance due by March 1, 2012. Price after March 1, 2012 is $1500 *NO REFUNDS* Enclosed is my check for $

CAMP WINNARIBBUN Lory Walker lory@campw.com (775)348-8412

Dogs attending (Limit 2 per person) Name Breed

Camp Owner

PO Box 50300 Reno, NV 89513

VACATION AS A PACK

Name Breed Whom may we thank for referring you?

VACATION AS A PACK Tired of not-so-friendly “pet-friendly” accommodations? Camp W is ready to change that: We are the first truly pet-friendly getaway for the whole family. With activities like hiking, frisbee-throwing, crafts, obedience, playing on the beach, and a nightly campfire, each family can do what they enjoy, together, in this wonderful camp environment. Camp W has three week-long camp sessions during the summer. Spaces fill up quickly so don’t delay to reserve your spot for this uniquely wonderful trip! Call (775)348-8412 or visit www.campw.com

CAMP W • VACATION AS A PACK

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Camp Winnaribbun Identity Package | Adobe Creative Suite


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Project Goal: Brand the Maya Heritage Community Project and create materials for the project to facilitate easier communication between speakers of the Mayan language and English. Each document had to be translated into four Mayan languages and Spanish as well as English. Concept: “Creating a Better Understanding Together� is based on the rich Mayan culture of fabric weaving and the fact that many pieces of string bound together are much stronger than any individual piece. In this way, the English speaking Maya Heritage Community Project Toolkit created by KSU Fellows

community and Mayan community are stronger together than they are individually. The use of colorful fabric not only ties into the Mayan culture, but is a visual structure to identify which language was being translated on each piece of work. For example, the yellow pieces shown are in English and Spanish, and each of the Mayan languages would be represented in a similar way with its own unique colors.

Two different logo designs, shown at different scales with different type treatments.

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Maya Heritage Community Project Identity Package | Adobe Creative Suite


La Escala de Dolor

Face and number scale

Nada de Dolor

The Pain Scale

Cuerpo Gráfico - Reproductor femenino (Spanish)

Body Chart - Female Reproductive

No pain

0

none

Nada

Unpoquito de Dolor

Cuerpo Gráfico

(Spanish)

1

molesto

Body Chart Mild pain

4 5

annoying

7 3

Un Dolor Leve

2

molesta, incómoda

Less moderate pain

2

Cuerpo Gráfico - Unisex externos (Spanish) Body Chart - Unisex External

nagging, uncomfortable

16

3

miserable, penoso

21

More moderate pain

28

4

miserable, distressing

7

14

22

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1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30.

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24 26

1

23

6 2

3

12

4

Dolor Demasiado Fuerte

Severe pain

13

intenso, terrible, horrible

intense, dreadful, horrible

Un Dolor Insoportable

Worst pain possible

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insoportable, agonizante, deshabilitar

Frente

unbearable, agonizing, disabling

Lado Izquierdo

Reverso

Left Side

17

18

19

5

Lateral Derecho

1

Marca o color donde hay dolor en su cuerpo. Front

30 15

10 27

29

11

Back

Right Side

Cuerpo Gráfico - Unisex interno

Anus Bladder Cervix Fallopian Tube Ovary Urethra Uterus Vagina

Ano Vejiga Cerviz Trompas de Falopio Ovario Uretra Útero Vagina

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Dolor Fuerte

1. 2. 3. 4. 5. 6. 7. 8.

(Spanish)

Ankle Arm Back Breast Calf Chest Ear Elbow Eye Finger Foot Forearm Groin Hair Hand Head Hip Knee Leg Mouth Neck Nose Shoulder Sinus Stomach Teeth Thigh Throat Toe Wrist

Tobillo Brazo Espalda Pecho Ternero Tórax Oreja Codo Ojo Dedo Los pies Antebrazo Ingle Pelo Mano Cabeza Cadera Rodilla Pierna Boca Cuello Nariz Hombro Seno Estómago Los dientes Muslo Garganta Para Muñeca

Body Chart - Unisex Internal

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Mark or color where there is pain on your body.

5

17 7 16 15

10

13 6 9

8 4

2

1 14 12

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.

Appendix Bladder Brain Colon Esophagus Gallbladder Heart Intestines Kidney Liver Lung Muscle Pancreas Rectum Spleen Stomach Thyroid Tonsils

Apéndice Vejiga Cerebro Colón Esófago Vesícula biliar Corazón Intestinos Riñón Hígado Pulmón Músculo Páncreas Recto Bazo Estómago Tiroides Las amígdalas

Allergies: name

Medical Conditions:

phone

address

languages spoken

Medications (and Herbs):

Translator: John Smith (770-777-7000) or visit mayaproject.com for helpful materials.

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Allergies: name

Medical Conditions:

phone


Project Goal: Brand H.O.P.E. of America, a non-profit that uses jump ropes to fight obesity, while also teaching good nutrition habits and encouraging community activity. Several programs under H.O.P.E. of America also needed materials to raise awareness. Concept: Two concepts were created: “Jump start the movement of movement” and “habits, not heredity.” Each of these concepts promoted activity, and how even becoming just a little more active is beneficial to one’s health. Both concepts utilized bright colors like orange and green to signify energy and rebirth, in addition to setting the company apart from other health groups, which typically brand themselves with red.

H.O.P.E. of America

H.O.P.E. of America

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H.O.P.E. of America Identitiy Project | Adobe Creative Suite


NEWTON HAD THE RIGHT IDEA. A body at rest will stay at rest. Your sedentary lifestyle doesn’t just hurt you, it can hurt your children as well. Sitting on the park bench keeps you from sharing memories with them. It will also teach them habits that are bad for their health. Jump roping stimulates the brain, is a social activity, and gives kids the exercise they need. Make a family activity out of jumping rope: everyone will benefit.

Your child is always learning from you.

Get up. Jump start the movement of movement.

Your bad diet and exercise habits can lead to your child gaining an unhealthy amount of weight. Extra weight is especially hard for children to deal with: they are excluded from activities or simply can’t keep up with their friends.

Visit HOPEofAmerica.net or call 1.888.832.4599 for more information

Starting to exercise, even jumping rope, is a small change that can result in weight loss for the whole family. You can’t change everything about your body. You can change your weight.

H.O.P.E. of America

H.O.P.E. of America

Visit HOPEofAmerica.net or call 1.888.832.4599 for more information

H.O.P.E. of America 8020 Sumit Creek Drive Kennesaw GA, 30152

Ruquanda Epps H.O.P.E. of America President

H.O.P.E. of America 8020 Sumit Creek Drive Kennesaw GA, 30152

1.888.832.4599 info@hopeofamerica.net www.hopeofamerica.net 8020 Sumit Creek Drive Kennesaw, Georgia 30152

You can’t change all the things about your body.

H.O.P.E. of America 8020 Sumit Creek Drive Kennesaw GA, 30152

You can change your weight.

8020 Sumit Creek Drive Kennesaw, Georgia 30152 1.888.832.4599 info@hopeofamerica.net

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Jump10!, a program offered as part of H.O.P.E. of America, promotes the idea that jumping rope for 10 minutes has the same benefits as running for 30. Concept: The look for Jump10! was made to fit in with either concept used for H.O.P.E. of America, as well as carry over the same energetic and fun feeling.

I run 30 minutes a day

I jump rope 10 minutes a day

Can you tell the difference? Jumping rope for 10 minutes a day is just as effective as running for 30 minutes day. Jump roping is great for both your health and your schedule. Visit jump10.com or call 1.888.832.4599 for more information on starting today. H.O.P.E. of America

Jump10! materials | Adobe Creative Suite

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Jump Robotics, a summer program offered by H.O.P.E. of America, gets kids involved in science and math through the use of jump ropes. Concept: The look for Jump Robotics was made to fit in with either concept used for H.O.P.E. of America, as well as carry over the same energetic and fun feeling. It combines a fun energetic typeface with a strict, robotic feeling typeface, and ties the two together with a jump rope shaped like a parabola.

MATH SCIENCE AND JUMP ROPE

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Jump Robotics materials | Adobe Creative Suite


Club H.O.P.E., an after-school program offered by H.O.P.E. of America, gets kids involved with education, exercise, nutrition, and math/science. Concept: The look for the Club H.O.P.E. was made to fit with that of H.O.P.E. of America, as well as carry over the same energetic and fun feeling. Each letter of HOPE represents an element of the club, with pencils representing education, jump rope representing exercise, carrot representing nutrition, and calculator-like E representing math and science.

Club

Club H.O.P.E. materials | Adobe Creative Suite

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Graphic Design marijahl.com 770-238-2680 marij930@gmail.com

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Mari Jahl | Portfolio