AHEC_Connected_Pink Moon carbon footprint

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Carbon footprint of Pink Moon by Studiopepe

Studiopepe's design is inspired by a Nick Drake song about the Pink Moon which typically appears in April and is seen as a sign of rebirth after the trials of winter. The ‘pink’ in the name comes from flowers in the United States that blossom in spring and signify that life goes through cycles. Pink Moon symbolises events during April 2020 in Italy, the home of Studiopepe, when the designers looked forward to "rebirth" after the pandemic. The very low carbon footprint of Pink Moon highlights the potential for innovative design to contribute to this brighter future. It seems appropriate that the strong environmental performance is heavily dependent on use of maple, an archetypal American hardwood.

The carbon footprint of Pink Moon is -(minus)80 kg CO2 eq., implying the design is better than carbon neutral. A very high proportion (98%) of the finished furniture comprises sustainable maple, carefully crafted to minimise the need for glues and fixings. There is very high conversion efficiency so that 88% of the wood (and it’s store of carbon)

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