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BMW Group. Annual Accounts Press Conference.

BMW Group. Annual Accounts Press Conference. Dr. Norbert Reithofer Chairman of the Board of Management of BMW AG

March 17, 2010

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BMW Group. Crisis turned into opportunity. Realignment based on the strategy Number ONE. Sharpened the profile as a sustainable company. Attractive models. Investment in sites, drive technologies and future projects. Cost reductions in all areas of the company. New, emotive design language. Efficient Dynamics: best technology in the market.

BMW Group. 2010 targets.

Group result significantly beyond the 2009 level. Increase in sales in the solid one-digit percentage range, to over 1.3 million vehicles.

2


BMW Group. Agenda. How did we manage to master the business year 2009 successfully? Why is the BMW Group on the right track towards future success?

BMW Group. How did we master 2009 successfully?

Short-term: Crisis management. Long-term: Investing in our future.

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BMW Group. Investing in our future success.

1 billion Euros

750 million USD

600 million Euros

BMW Group. Business year 2009.

Positive pre-tax result on Group level of 413 million Euros. Almost 1.29 million vehicles sold. World’s leading manufacturer of premium vehicles. Increased market share in the premium segment.

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BMW Group. 2009 BMW Motorrad sales.

BMW motorcycles: 87,300

BMW Group. 2009 share price development. (Index: 31 Dec 2009 = 100)

350 300 250 200 150 100 50 0 01 Jan 09

30 Apr 09

BMW ordinary share

31 Aug 09

BMW preferred share

31 Dec 09

DAX

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BMW Group. Agenda. How did we manage to master the business year 2009 successfully? Why is the BMW Group on the right track towards future success?

BMW Group. New products: Model updates.

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BMW Group. New products: BMW 320d EfficientDynamics Edition.

BMW Group. New products: MINI Countryman.

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BMW Group. New products: Rolls-Royce Ghost.

BMW Group. New products: BMW 5 Series Sedan.

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BMW Group. New products: BMW ActiveHybrid X6.

BMW Group. New products: BMW ActiveHybrid 7.

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BMW Group. Growth in the small car segment. million units 100 90 80 70 Small car segment

60 50 40 30

Larger vehicle classes

20

Pick-ups/Vans

10 0

1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020

Strategic market forecast 2021

BMW Group. Acting sustainably.

Economically. Ecologically. Socially.

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BMW Group. MINI E test fleet – Enthusiastic customers.

BMW Group. Largest reduction in CO2 emissions.

End of 1995 195g CO2/km

End of 2008 156g CO2/km

End of 2009 150g CO2/km

BMW Group fleet emission in Europe

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BMW Group. The world’s most sustainable automobile company.

BMW Group. Involvement with the Olympic Games.

Official automotive partner of the Olympic Summer Games London 2012

National Supporter of the bid for the Olympic Winter Games Munich 2018

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BMW Group. Social responsibility. 300 new employees in Germany in 2009 1,080 apprentices in 2009 500 university graduates in 2010 Junior executive program Qualification year training for teenagers

Offizieller Automobilpartner Olympischen Sommerspiele 2012, London

BMW Group. BMW Vision EfficientDynamics.

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BMW Group. Megacity Vehicle.

Megacity Vehicle

BMW Group. Fortune Magazine Ranking: World’s Most Admired Companies.

Number 1 in Motor Vehicles

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BMW Group. Annual Accounts Press Conference. Dr. Norbert Reithofer Chairman of the Board of Management of BMW AG

March 17, 2010

BMW Group. Annual Accounts Press Conference.

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http://www.pressebox.de/attachments/277835/Charts_Reithofer_Annual_Accounts_Press_Conference_2010[1]  

http://www.pressebox.de/attachments/277835/Charts_Reithofer_Annual_Accounts_Press_Conference_2010[1].pdf

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