YEAR IV
VOLUME IV
.Jamshedpur Research Review.
Major banking sector changes in the post liberalization period include the introduction Integrated Payment and Settlement System (IPSS), Real Time Gross Settlement System (RTGS), etc. These are introduced by banks since 1998 with the help of Indian Financial Network (INFINET). Banks have been connected with core banking technology and 24 hour banking. The SLR and CRR have progressively reduced. An increase is reported in priority lending by the public sector banks, whereas the private new
ISSN-2320-2750
generation banks were seem to be a failure in sector, but they have shown much rated progress in total lending. In recent years, banks reduced the lending rates to an affordable rate , which otherwise made a sudden progress in industrial growth as well in housing and agriculture sectors.
Major Findings of the Study
ISSUE XVII
Customer preference of the banks Considering the occupation of the sample customers, the preference of the bank group is arrived and is given in Table 2.
Table 2. Preference of bank group based on occupation Sl. No. 1 2 3 4 5 Source: Field Survey
Occupational status Employed Professionals Business/self employed Agriculture Others (housewives, priests etc.) .
Among the employed group, the majority of the respondents prefer SBG, followed by NGPB, professionals prefer ONB, followed by NGPB, business- men prefer NGPB, followed by SBG; agriculturists prefer ONB, followed by SBG, and others prefer ONB. It is clear from Table No.2 that the employed group prefers SBG; professionals, agriculturists and others (housewives, priests etc.) prefer ONB, and the businessmen prefer NGPB more.
JRR
Preferred bank group SBG ONB NGPB ONB ONB
3. Assessment of the customer centeredness of different bank groups on the basis selected variables. a. Upkeep of premises and facilities As a result of the development of facilities and changing attitude of the people in the modern age, a customer gives prime importance before opening an account with the bank, or for his regular dealings to the facilities inside and outside the banking premises.
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