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06

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code

Name

Mitch Weaver

Blog.

m-weaver1013.blogspot.com

Dissertation Title

OUGD301tut01

Date

A visual identity through Hardcore music.

Dissertation Amber Smith Tutor Rationale (200 words) An illustrative  investigation  into  developing  an  effective  contextual  application  through  digital  and  hand   rendered  media.     Practicing  my  Illustration  skills,  throughout  the  semester  will  allow  me  to  actually  understand  how  I   should  be  applying  my  artwork  to  design,  especially  within  products.  Out  of  this  I  will  be  able  to   concentrate  on  developing  colour,  type  design  and  context.  Allowing  my  ‘drawings’  to  reach  a  purpose.  I   propose  to  use  screen-­‐printing  alongside  digital,  developing  and  furthering  my  understanding  of   production  processes.  By  applying  myself  as  a  designer  to  creating  work,  that  ultimately  I  can  sell.  Would   benefit  my  aim  of  utilising  the  module  for  my  portfolio  and  also  researching  into  potential  strategies  in   reaching  an  audience  with  my  practice.     Continuously  referring  back  to  my  original  list  of  ‘wants  and  ‘needs  I  will  be  able  to  focus  my  design   strategy,  and  build  up  practice  that  incorporates  a  balance  of  the  two.  This  will  inform  my  understanding   of  the  type  of  designer  /  illustrator  I  want  to  be  and  the  direction  I  need  to  take  after  I  graduate.   Statement of Intent (SOI) - (400 words) At  the  start  of  week  one  I  will  finalise  a  t-­‐shirt  design  and  submit  for  the  talenthouse  brief  ‘design  a  t-­‐shirt   for  Prosthetic  Records’.  By  doing  this  I  am  able  to  continue  developing  the  brief  for  the  duration  of  the  rest   of  the  week,  focussing  on  developing  proposals  for  a  product  range  and  distribution.  From  this  I  will  have   significant  progress,  within  my  illustrative  practice  and  application  to  formats.       Following  the  next  second  and  third  weeks,  I  will  begin  to  develop  initial  ideas  and  research  into  the   Fishtank  brief.  Being  a  live  brief  means  I  can  focus  on  producing  an  illustration  that  could  eventually  be   applied  to  the  requirements.  After  generating  ideas,  developing  sketches  and  research.  I  will  move  on  to   creating  a  publication  of  a  range  (5  x  illustrations)  each  with  different  genre’s  and  finalised  artwork  from   the  previous  development.  By  doing  this  I  will  be  able  to  create  a  piece  of  self-­‐promotion  and  also  further   more  improving  my  practice.       Moving  onto  the  fourth  week,  I  will  begin  appropriate  research  and  investigation  to  the  Curses  brief,   which  will  allow  me  to  focus  on  production  methods  used  within  the  context.  Utilising  the  D.I.Y  approach   to  hardcore  music  throughout,  I  aim  to  create  visual  works  that  are  hand-­‐made  and  produced  by  limiting   the  usage  of  a  computer  as  far  as  possible.    The  fourth  week  will  mainly  involve  in  experimenting  with   initial  ideas  and  gathering  visual  material,  alongside  appropriate  research  to  the  development  of  the  brief.   This  would  also  aid  my  dissertation  research,  as  the  context  is  appropriate  to  my  studies.    The  fifth  week   will  involve  in  utilising  the  research  gathered,  developing  final  ideas  and  producing  the  final  pieces  of   design  for  submission.  


By the  sixth  week,  I  will  be  moving  onto  my  final  brief.  A  collaboration  with  Welcome  skate  store.  I  will  use   this  week  as  a  chance  to  research  and  develop  initial  ideas.  This  will  be  important  to  understanding  the   direction  I  want  to  take  the  brief.  My  concept  will  be  subjected  to  change,  so  I  aim  to  provide  development   within  to  allow  a  thorough  investigation  to  my  final  outcomes.    The  seventh  and  final  week  will  be   focussed  on  print  production  and  proposal  ideas,  where  I  will  produce  a  collection  of  products.  Skateboard   decks  (hand  painted)  screen  prints,  sticker  packs  and  one  extra  promotional  item.  Alongside  this  I  will   propose  a  mural  idea  for  the  store,  alongside  the  decks  incorporated  into  the  design.     I  have  left  a  space  of  two  weeks  to  allow  any  alterations,  or  lack  of  organisation  that  may  occur.  Also  I  aim   to  utilise  this  time  effectively,  by  developing  briefs  for  after  Christmas,  personal  projects  and  any   additional  briefs  I  may  come  across       Main  Intentions  –     •  Illustration  application  and  context   •  Proposal  ideas •  Printed  media  /  processes •  Installation  /  Murals • Material  investigation  /  Stocks  etc


1

Brief 1 / Prosthetic Records (Title)

An illustrative  investigation  of  product,  range,  distribution  with  a  focus  of  application  within  brand   identity.     I  am  going  to  produce  a  range  of  products  &  proposals  demonstrating  my  current  practice  because  it   would  allow  further  development  as  a  designer  and  also  a  key  focus  of  research,   showing  illustrative  application  across  a  wide  audience.     >  Product    *  Illustrations  x  5  (development)    *  T-­‐shirt  proposal  -­‐  explored  range  of  formats    *  Branding  &  Identity     >  Range    *  Album  artwork,  promotional  events  (  flyers,  banners,  posters  )    *  Short  publication  -­‐  record  label  orientated    *  Printed  media  -­‐  swing  tags,  packaging,  printed  artwork     >  Distribution    *  Online  store    *  Shows  -­‐  merchandise  stalls    *  Independent  stores  -­‐  specialising  in  the  genre  and  culture     3.

Brief 2 / The Fishtank (Title)

A conceptual  investigation  of  music  visuals  with  a  focus  on  illustration  and  exploration  of  materials.     I  am  going  to  do  this,  as  it  would  allow  my  illustration  to  be  placed  directly  into  a  design  studio,  creating   instant  exposure  because  it  would  benefit  me  as  professional  and  also  my  practice.     >  Product    *  Mural    *  Publication  -­‐  Further  visual  song  interpretations.    *  Prints  -­‐  Screen  printed  editions     >  Range    *  5  x  Mural  proposals    *  5  x  Publications  /  illustrations    *  5  x  Limited  edition  prints     >  Distribution  *  Online  store    *  Local  art  fairs  /  music  shops    *  Promotional  music  releases  


4.

Brief 3 / Curses (Title)

A visual  investigation  of  brand  &  identity  with  a  focus  contextual  illustrative  application.     I  am  going  to  focus  on  the  culture  and  design  existing  within  the  genre  of  music  because  it  will  allow  me  to   develop  a  further  understanding  alongside  my  dissertation,  and  also  develop  my  product  skill.     >  Product    *  Context  drive  Illustrations    *  Album,  merchandise,  printed  media  /  Illustration  Application    *  Promotional  material  -­‐  stickers,  flyers,  posters     >  Range      *  1  x  Illustration  -­‐  developed  through  research    *  Album  packaging  /  limited  edition  pack    *  Multiple  printed  pieces  of  promotional  material     >  Distribution    *  Online  store    *  Release  show  /  event    *  Local  music  stores  >  further  stockists  could  be  developed     5.

Brief 4 / Welcome (Title)

A cultural  investigation  of  skateboarding  brand    and  identity  with  a  focus  on  illustration,  product  /  range  /   distribution.     I  am  going  to  approach  this  as  a  collaborative  brief,  with  an  existing  brand  because  this  will  allow  me  to   utilise  both  my  illustration  skills  and  identity.     >  Product    *  Skateboard  Deck  /  Proposals    *  Publication  -­‐  contextually  researched    *  Illustrations  -­‐  x  10     >  Range    *  Applied  product  range  -­‐  merchandise  /  deck  /  packaging    *  Sticker  pack  /  Prints    *  Printed  Promotional  collateral  /  flyers  /  posters     >  Distribution    *  Store    *  Online  webstore  /  social  media    *  Promotional  events  -­‐  store  open  evenings ADDITIONAL BRIEFS

TUTOR’S Signature STUDENT’S Signature

propsoi301  

Nothing much really.

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