BA (Hons.) GRAPHIC DESIGN
DESIGN PRACTICE 3
A visual identity through Hardcore music.
Dissertation Amber Smith Tutor Rationale (200 words) An illustrative investigation into developing an effective contextual application through digital and hand rendered media. Practicing my Illustration skills, throughout the semester will allow me to actually understand how I should be applying my artwork to design, especially within products. Out of this I will be able to concentrate on developing colour, type design and context. Allowing my ‘drawings’ to reach a purpose. I propose to use screen-‐printing alongside digital, developing and furthering my understanding of production processes. By applying myself as a designer to creating work, that ultimately I can sell. Would benefit my aim of utilising the module for my portfolio and also researching into potential strategies in reaching an audience with my practice. Continuously referring back to my original list of ‘wants and ‘needs I will be able to focus my design strategy, and build up practice that incorporates a balance of the two. This will inform my understanding of the type of designer / illustrator I want to be and the direction I need to take after I graduate. Statement of Intent (SOI) - (400 words) At the start of week one I will finalise a t-‐shirt design and submit for the talenthouse brief ‘design a t-‐shirt for Prosthetic Records’. By doing this I am able to continue developing the brief for the duration of the rest of the week, focussing on developing proposals for a product range and distribution. From this I will have significant progress, within my illustrative practice and application to formats. Following the next second and third weeks, I will begin to develop initial ideas and research into the Fishtank brief. Being a live brief means I can focus on producing an illustration that could eventually be applied to the requirements. After generating ideas, developing sketches and research. I will move on to creating a publication of a range (5 x illustrations) each with different genre’s and finalised artwork from the previous development. By doing this I will be able to create a piece of self-‐promotion and also further more improving my practice. Moving onto the fourth week, I will begin appropriate research and investigation to the Curses brief, which will allow me to focus on production methods used within the context. Utilising the D.I.Y approach to hardcore music throughout, I aim to create visual works that are hand-‐made and produced by limiting the usage of a computer as far as possible. The fourth week will mainly involve in experimenting with initial ideas and gathering visual material, alongside appropriate research to the development of the brief. This would also aid my dissertation research, as the context is appropriate to my studies. The fifth week will involve in utilising the research gathered, developing final ideas and producing the final pieces of design for submission.
By the sixth week, I will be moving onto my final brief. A collaboration with Welcome skate store. I will use this week as a chance to research and develop initial ideas. This will be important to understanding the direction I want to take the brief. My concept will be subjected to change, so I aim to provide development within to allow a thorough investigation to my final outcomes. The seventh and final week will be focussed on print production and proposal ideas, where I will produce a collection of products. Skateboard decks (hand painted) screen prints, sticker packs and one extra promotional item. Alongside this I will propose a mural idea for the store, alongside the decks incorporated into the design. I have left a space of two weeks to allow any alterations, or lack of organisation that may occur. Also I aim to utilise this time effectively, by developing briefs for after Christmas, personal projects and any additional briefs I may come across Main Intentions – • Illustration application and context • Proposal ideas • Printed media / processes • Installation / Murals • Material investigation / Stocks etc
Brief 1 / Prosthetic Records (Title)
An illustrative investigation of product, range, distribution with a focus of application within brand identity. I am going to produce a range of products & proposals demonstrating my current practice because it would allow further development as a designer and also a key focus of research, showing illustrative application across a wide audience. > Product * Illustrations x 5 (development) * T-‐shirt proposal -‐ explored range of formats * Branding & Identity > Range * Album artwork, promotional events ( flyers, banners, posters ) * Short publication -‐ record label orientated * Printed media -‐ swing tags, packaging, printed artwork > Distribution * Online store * Shows -‐ merchandise stalls * Independent stores -‐ specialising in the genre and culture 3.
Brief 2 / The Fishtank (Title)
A conceptual investigation of music visuals with a focus on illustration and exploration of materials. I am going to do this, as it would allow my illustration to be placed directly into a design studio, creating instant exposure because it would benefit me as professional and also my practice. > Product * Mural * Publication -‐ Further visual song interpretations. * Prints -‐ Screen printed editions > Range * 5 x Mural proposals * 5 x Publications / illustrations * 5 x Limited edition prints > Distribution * Online store * Local art fairs / music shops * Promotional music releases
Brief 3 / Curses (Title)
A visual investigation of brand & identity with a focus contextual illustrative application. I am going to focus on the culture and design existing within the genre of music because it will allow me to develop a further understanding alongside my dissertation, and also develop my product skill. > Product * Context drive Illustrations * Album, merchandise, printed media / Illustration Application * Promotional material -‐ stickers, flyers, posters > Range * 1 x Illustration -‐ developed through research * Album packaging / limited edition pack * Multiple printed pieces of promotional material > Distribution * Online store * Release show / event * Local music stores > further stockists could be developed 5.
Brief 4 / Welcome (Title)
A cultural investigation of skateboarding brand and identity with a focus on illustration, product / range / distribution. I am going to approach this as a collaborative brief, with an existing brand because this will allow me to utilise both my illustration skills and identity. > Product * Skateboard Deck / Proposals * Publication -‐ contextually researched * Illustrations -‐ x 10 > Range * Applied product range -‐ merchandise / deck / packaging * Sticker pack / Prints * Printed Promotional collateral / flyers / posters > Distribution * Store * Online webstore / social media * Promotional events -‐ store open evenings ADDITIONAL BRIEFS
TUTOR’S Signature STUDENT’S Signature