BA (Hons.) GRAPHIC DESIGN
FINAL MAJOR PROJECT
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Mitch Weaver Blog Address: m-weaver1013-fmp.blogspot.com
Rationale Throughout the final major project I aim to capitalise on my existing illustrative practice, by focussing on print production and methods of application. This will allow my products to be effectively displayed within the context and audiences parallel to the briefs. Researching into editorial and book illustrations will allow a further understanding of the designer I want to be.
Subjects / Themes -
Editorial Illustration Promotion (Printed and digital media) Environmental Graphics Hardcore Music Comic Books Childrenâ€™s Illustration
Design Disciplines / Creative Development -
Print production and processes Digital / hand rendered illustration Image application Type & Image (Illustrative type) Product, Range and Distribution Editorial Layout Self promotion
Practical Skills / Workshops â€“ what, why and when? -
Research and investigation
Context & Concept driven design outcomes Screen Printing Digital Production
From the previous module, I realised I was majorly lacking in the production side to design work. Overall pulling my design work down, and not letting it flourish to it’s best ability. This is something I am going to heavily work on for the FMP as I want to give myself the best chance at being as professional as I can. This will also create a process driven set of projects, capitalising on the skills that I want to continue to develop.
Brief 1: YCN UK Greetings
Rationale: Design a range of greetings cards. Throughout this brief I aim to focus directly within screen-printing and it’s capabilities, directing my design work from this. Looking through creative production methods and formats. Taking existing ‘meaningful’ pieces of poetry and displaying them in a commercial but professional environment.
Brief 2: Self Promo – Illustration Promotion
Rationale: Design and produce a series of themed pieces of artwork that can translate your skills as an illustrator and also a designer. By placing them on a number of products, promotional material and other printed deliverables, will allow further development of the direction you need to take.
Brief 3: LOTR
Rationale: Illustrate and interpret characters and features from J.R.R Tolkien’s Lord of the Rings trilogy. Context driven brief, taking an existing story but designing and placing into a new one. An exploration into book works, layout and editorial illustration. Further developing my own knowledge and understanding of the process.
Brief 4: Comic Book – Collaboration (Michael Mooney)
Rationale: Design and create a proposal for a fictional comic book. As I will be collaborating throughout this brief, it will allow me to investigate the potentials of working with others. Also capitalising on my illustrative practice, incorporating type with image and displaying it effectively within a context driven audience.
Brief 5: Album Artwork – Hardcore/Metal band
Rationale: Design and produce album artwork for a hardcore / metal band of your choice. This is a direct route to displaying illustration across a wide audience. Throughout this brief I will be heavily focussing on digital art and application. As it will be important to understand effectively when designing the outcomes for the project. Also this will allow PRD to be developed further and promotional material.
Contextual references / Designers / Studios / Companies (specific)
Heart Studio Monorex Nobrow Press Dan Mumford Godmachine Valentin Hirsch Jordan Buckley Wood&Cloud How&Nosm Sin Eater
Details Contacting Illustrators: Email questions a build a network of future contacts. If possible ask about their own design practice and route they have taken to become to professionals they are.
Details Internships: Source and contact potential employers/studios for an internship. To further develop my own practical knowledge and understanding of the industry. Making sure itâ€™s relevant to my own current illustrative design direction.
RESEARCH ACTIVITY Details
Local galleries / exhibitions: Research into upcoming local events around Leeds that host a whole range of creative investigations. Further improve potential self-promotion and understanding of the
designer I want to become.
RESEARCH ACTIVITY Details
Print firms: Contact local or Yorkshire based print firms that specialise in production for commercial use and independently run designers / companies. This will allow a further understanding of the method of delivery and also future printing clients.
RESEARCH ACTIVITY Details
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced) Gestalten. 2012, Forever The New Tattoo Gestalten. 2012, Lord of the Logos Gingko Press. 2010, Emek: Collected works of aaarght! T, Manko. 2007, Street Sketchbook J, Mahfood. 2012, Los Angeles Ink Stains Vol 1 P, Ardern. 2003, It’s Not How Good You Are, It’s How Good You Want To Be
MAGAZINES / JOURNALS / ARTICLES – (include publication date and details) Computer Arts Juxtapoz Ammo Nobrow
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) http://hifructose.com/ http://www.lostateminor.com/ http://skullandheart.bigcartel.com/ http://www.woodandcloud.com/ http://www.fecalface.com/SF/
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) The Lord of the Rings: Trilogy Rungs in a Ladder: Jacob Banner of Converge (Youtube) Terror: Keepers of the Faith Documentary (Youtube) The Democratic Lecture
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? Contextual Research into current briefs, further investigate and explore practices of illustration within design. Project planning. 1
Practical design investigation from research to solve the problem created by the YCN Greetings Card brief. Production & Presentation.
YCN – Submission. Send off project in the required format. Print boards for module submission. Product photography.
Further research and investigation into other briefs, alongside developing my understanding on the designer I want to be.
Continue design development throughout each brief.
Penguin – Submission deadline. Send of the project in the required format. Print boards for module submission. Product photography.
Begin to solve the other briefs, pull together final pieces of design work for the submission / Presentation boards.
Print production, finalise each product. Take product photographs to give the printed outcomes a more in depth feel.
Time for amendments – any time lost throughout the module.
Organise and present portfolio. Showcasing the projects taken on throughout the year.