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_ Mitch Gibbons _ OUGD303 _ FMP

NIK iD

B

Brief One: Nike IDB

The Brief

Create and design a new and innovative means for Nike Snowboards to release their first range of branded snowboards.

Background

Target Audience

Tone of Voice

Nike Snowboarding grew out of a simple idea: unite the best of Nike with the best of snowboarding. At the foundation of this is a love of snowboarding, not just for its raw athleticism, but also for its soulfulness.

Experienced male & female snowboarders. Passiontate people who live an active lifestyle and are willing to part with their cash for quality goods.

Innovative, Technical, Professional.

1/7


_ Mitch Gibbons _ OUGD303 _ FMP

THE PROBLEM Nike want to innovate the world of snowboarding and release their own boards.

THE SOLUTION Creating a new version of NikeID but for custom built snowboards. The first of its kind.

Brief One: Nike IDB

The Product

The Context

The Deliverables

Much like the existing NikeID, the product will be an online interactive hub where users can visit, design and purchase their own custom built board. Using Nike’s rich history of technological innovation as the main selling point.

The context for this will primarily be nikesnowboarding.com, therefore this is very much a digital based brief.

To solve this problem and the brief at hand the deliverables will be an interactive hub and a digital based promotional campaign.

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_ Mitch Gibbons _ OUGD303 _ FMP

Brief One: Nike IDB

The Logo

The Hub

Taking advantage of the existing visual identity of Nike iD the logo is an alteration of the original, changing the colour to that of the brand guidelines of Nike Snowboarding. Then changing the name to, Nike iDB. The ‘B’ standing for boards.

This being the homepage of the interactive hub. The design of which I made to fit in with the existing design of nikesnowboarding.com

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_ Mitch Gibbons _ OUGD303 _ FMP

IDB

Breakdown

Next

In the menu bar, remains highlighted in the teal, (brand colour) throughout the process of designing the board.

Explaining how the interactive hub works, what buttons do what and how the user can navigate around the design process.

This allows the user to skip through each stage without having to select an option, or make decisions on the latter stages first.

Process Bar This process bar shows what stage the user is currently at, they can also be used as buttons to take the user to each specific stage of design. Again giving the ability to choose the aspects of the board design in what ever order the user requires, plus being able to go back and change any decisions easily

Information As the target audience is primarily experienced snowboarders there are certain terms and board options that some boarders may not initially understand or have heard of. With this in mind each option has an info bar which can be selected popping up a brief description of the choice at hand.

Select This is the selection button for all and any of the options at hand. Clicking on any of these arrows will store the option selected and move on to the next stage of design.

The Design

Brief One: Nike IDB

Title

Expand

Simply stating the stage of design, The Shape, in this instance, being the point in which the user will choose what shape / style of board they want. Each stage of design has a title and a inspirational toned sub-header.

Each option has a drop down explanation of the choice, activated upon clicking on the ‘+’ or the option title, in this case, ‘Directional’. When selected the text appears and the ‘+’ rotates and remains

I’ve made the design of the hub fit in with the visual identity of Nike Snowboarding and the existing website. There was no need to change something that was already working well. The challenge came with making something that didn’t exist and portrayed my concept appropriatley whislt keeping to a strict style.

highlighted. 4/7


_ Mitch Gibbons _ OUGD303 _ FMP

Brief One: Nike IDB

The Process

11 Stages

The process is a set of 11 stages, each giving an aspect of the board to design, from the length, the width, the camber and the colour.

01_ The Model 02_ The Shape 03_ The Camber 04_ The Length 05_ The Width

6/7 06_ The Core 07_ The Base 08_ The Laminates 09_ The Sidecut 10_ The Stringers

11_ The Colour 12_ The Stats


_ Mitch Gibbons _ OUGD303 _ FMP

Brief One: Nike IDB

11 Stages 01_ The Model 02_ The Shape 03_ The Camber 04_ The Length 05_ The Width

6/7 06_ The Core 07_ The Base 08_ The Laminates 09_ The Sidecut 10_ The Stringers

11_ The Colour 12_ The Stats


_ Mitch Gibbons _ OUGD303 _ FMP

Brief One: Nike IDB

11 Stages 01_ The Model 02_ The Shape 03_ The Camber 04_ The Length 05_ The Width

6/7 06_ The Core 07_ The Base 08_ The Laminates 09_ The Sidecut 10_ The Stringers

11_ The Colour 12_ The Stats


_ Mitch Gibbons _ OUGD303 _ FMP

Brief One: Nike IDB

The Stats After completing the 11 stages of design the user will end up with the stats page which lists all the choices made. Each choice still having the popdown explanation bar. This page also shows the board design itself. The design of which being

11 Stages a simple logo application leaving emphasis on the user chosen colour and the technical specifications of the board.

01_ The Model 02_ The Shape 03_ The Camber 04_ The Length 05_ The Width

6/7 06_ The Core 07_ The Base 08_ The Laminates 09_ The Sidecut 10_ The Stringers

11_ The Colour 12_ The Stats


_ Mitch Gibbons _ OUGD303 _ FMP

Brief One: Nike IDB

01_ The Promotion

The Context

As the main product is digitally based I decided to keep the promo campaign online. So the main products of promotion are GIF web banners, the contents of which are shown here. Keeping in line with the clean style yet incorporating a traditional Nike feel.

Snowboarding is essentially a niche market within the world wide web so the context for these GIF’s need to be specific to appropriate sites about snowsports or even action sports in general.

7/7 01_ mpora.com 02_ snowboard-asylum.com 03_ forsnowboarding.com 04_ whitelines.com 05_ documentsnowboard.co.uk

06_ snowboardclub.co.uk 07_ The-house.com 08_ snowboarding.transworld.net 09_ snozoneuk.com 10_ valdisere.com


_ Mitch Gibbons _ OUGD303 _ FMP

Brief One: Nike IDB

Mpora.com The so called, original home of action sports. A perfect context for the web banners, it also has the availability of advertising on the background space of the page, something I have designed above.

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_ Mitch Gibbons _ OUGD303 _ FMP

Brief One: Nike IDB

02_ The Promotion Second piece of promotion, keeping it closer to home this time round, being placed on the Nike Snowboarding homepage. This is often used to advertise the release of new products and gives links directly to the associated page.

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BRIEF ONE BOARDS  

Brief One: Nike IDB Tone of Voice Create and design a new and innovative means for Nike Snowboards to release their first range of branded s...

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