UNABASHED BAY AREA STYLE
GRAND (RE)OPENING 2012!
S A N F R A N C I S C O & P A L O A L T O r e no v ations co m pl e t e !
WHAT’S ALL THE TALK?
WILKES SAN FRANCISCO A PALO ALTO GRAND (RE) OPENINGS! The entire Wilkes Bashford team and Mitchell family join together in inviting our friends from San Francisco, Palo Alto and around the world to discover two magnificently redesigned stores! With the help of Gensler Worldwide, we’ve turned our San Francisco flagship into a metaphorical townhouse and completely transformed our Palo Alto store. Both are designed to deliver uniquely welcoming shopping experiences, including iconic new designer boutiques, expanded floor space and lots of design surprises. Come discover all that’s new and let the celebration begin!
OUR 7-STORY SAN FRANCISCO TOWNHOUSE AND PALO ALTO STORE ARE NOW FULLY REDESIGNED AND RENOVATED!
“It has been a sensational 3 years since Wilkes Bashford joined our family of stores. We love our new friends in the Bay Area and are so excited about creating iconic stores to be enjoyed for generations to come.” T H E M IT C H E LL FAM ILY
TH R EE GENE RAT I ON S O F T H E M I TC H E LL FA M I LY WI TH WI L K ES BAS H F O R D
WHAT’S ALL THE TALK?
NEW DESIGNERS. OLD FAVORITES.
NEW BOUTIQUES. EXPANDED JEWELRY.
50% MORE RETAIL SPACE!
Agnona Akris Alexander McQueen NEW Belstaff NEW Bettye Muller Brunello Cucinelli Carven Chloe Christian Louboutin Dolce & Gabbana Etro Giuseppe Zanotti Helmut Lang
Henry Beguelin J Brand Jimmy Choo J Mendel Judith Leiber NEW Kiton Loro Piana L’agence Manolo Blahnik Michael Kors Nancy Gonzalez NEW Nina Ricci NEW Oscar De La Renta
Pamella Roland Pas de Rouge Pierre Hardy NEW Rag & Bone NEW Reed Krakoff Rene Caovilla Roberto Cavalli Sergio Rossi Stella McCartney NEW The Row Resort Tod’s NEW Valentino Yigal Azroüel ...and more!
AG Boglioli Bontoni Brioni Brunello Cucinelli Charvet NEW Ermenegildo Zegna Etro Finamore
Gaziano / Girling Gravati Hamilton Custom Shirts Incotex Isaia John Lobb Kiton Lanvin NEW Loro Piana
Luciano Barbera Partenopea Prps NEW Penhaligons Pirelli Rag & Bone NEW Santoni NEW Todâ€™s NEW 3 X 1 NEW ...and more!
H Stern Irene Neuwirth NEW Kathleen Dughi Jeweler Kimberly McDonald Kwiat Lagos Loren Jewels Martin Bernstein NEW Nam Cho NEW
Paolo Costagli Paul Morelli Oscar Heyman NEW Renee Lewis Sylva & Cie NEW Syna Jewels NEW Pomellato NEW Temple St. Clair Yossi ...and more!
Ashley Pittman Assael NEW Coomi NEW Elizabeth & James NEW Frank Ancona
WHAT’S ALL THE TALK?
WHAT SOME OF THE WORLD’S
TOP DESIGNERS ARE SAYING ABOUT THE NEW WILKES
I â€™ve worked with the Mitchells for over a decade and their integrity and passion towards their clients sets an example for our entire industry. Their commitment to restore the historic Wilkes Bashford Townhouse is a testament to their vision for the future of the company. It is sure to become an instant San Francisco landmark. brunello cucinelli designeR
We are delighted to bring our longstanding partnership and special relationship with the Mitchell family to the West Coast with the debut of our next generation Ermenegildo Zegna shop concept at Wilkes Bashford. The Mitchellsâ€™ restoration of Wilkes Bashford is a significant achievement for our industry and we are proud to play a leading part in this new chapter of the storeâ€™s illustrious history.
gildo zegna CEO, Ermenegildo Zegna Group
Stylish, timeless and oh so chic. Wilkes is a must stop on every fashion connoisseurâ€™s world tour. MICHAEL KOR S DESIGNE R
We are delighted to continue our long-standing relationship with Wilkes, who was the first to bring our Bogner Woman and Sônia Bogner collections to California – and we are happy that our clothes will look even more beautiful in the redesigned stores. SÔNIA & WILLY BOGN ER DESIGNE RS
As we celebrate the 90th Anniversary of Akris, our third generation, family owned fashion house, we look forward to celebrating many new milestones with Wilkes Bashford.
ALBERT & PETER KRIeMLER CREATIVE DIReCTOR & GLOBAL president, akris
I look forward to visiting the new stores as I so enjoyed welcoming Tyler and Antonello to Napoli! MASSIMO BIZZOCCHI CHAIRMAN OF KITON CORP.
I am pleased that the Reed Krakoff collection is associated with the Mitchellsâ€™ family business in all of its locations and am especially delighted to introduce the collection at Wilkes â€” a San Francisco institution. REED KRAKOFF DESIGNER
A special shoe to congratulate my friends at Wilkes Bashford. The Townhouse is a reason for all of San Francisco celebrate! MANOLO BLAHNIK DESIGNER
WHAT’S ALL THE TALK?
WILKES BEST KEPT SECRET
50% MORE WOMEN’S MORE SPACE. MORE INVENTORY. The women of The Bay Area spoke and we listened. Both Wilkes Bashford stores now include 50% more great fashions dedicated to women. Stunning women’s designer boutiques and expanded jewelry salons have been added... plus new VIP dressing rooms and cozy lounge areas! In our San Francisco Townhouse, we’ve added 30% more floor space in our women’s departments on two additional floors.... and all women’s floors are now contiguous, to make shopping more enjoyable. We’ve also opened up all the windows to bring in lots of great natural light. Come discover the Bay Area’s most exciting new and improved women’s shopping experience!
Women ’s is the fastest growing part of our business and we ’ve made a commitment to enhance all women ’s departments as part of our renovations.
There’s no place like home. We view our stores as homes... and have designed them to make all that enter feel right “at home.” This season, in honor of our newly homethemed Townhouse, we’ve set some of fall’s most exquisite fashions against the backdrops of some very spectacular homes!
OSCAR DE LA RENTA
OSCAR DE LA RENTA
WHAT’S ALL THE TALK?
BRAND NEW & EXPANDED!
JEWELRY SALONS Whether you’re looking for an heirloom-quality necklace of rare colored diamonds or fun bangles for your next vacation, you’ll find it in our exciting new jewelry departments! In both stores, we’ve added cases of exquisite fine and designer jewelry, carefully selected from the world’s top jewelry houses. At Wilkes, you can even work with favorite designers like Temple St. Clair and Kimberly McDonald to create one-of-a-kind pieces. And one of the best things about shopping for jewelry with Wilkes... Our jewelry experts work closely with our associates to find the right pieces to complete your look. Come take a look and have some fun!
Ashley Pittman AssaeL Coomi Elizabeth & James Frank Ancona H Stern Irene Neuwirth Kathleen Dughi Jeweler
Kimberly McDonald Kwiat Lagos Loren Jewels Martin Bernstein Nam Cho Paolo Costagli Paul Morelli
Oscar Heyman Renee Lewis Sylva & Cie Syna Jewels Pomellato Temple St. Clair Yossi ...& more!
TEMPLE ST. CLAIR
THE MAKING OF A
SAN FRANCISCO LEGEND
19 66 20 09
Wilkes Bashford opens his first store in Union Square
19 84 Wilkes Bashford Becomes part of The Mitchells Family of Stores
Wilkes moves across the street to his famed 7-Story Townhouse
Since opening his doors in Union Square in 1966, Wilkes Bashford has been one of the world’s most influential men in fashion. Mr. Bashford set the stage for men’s fashion in Northern California with his famous eye and inimitable talent
19 78 20 12
for buying good-looking clothes and modifying them in his signature way to make them great… and for providing customer service that is second to none. Born in the Bronx and raised in upstate New York, Wilkes first discovered fashion as a student at The University of Cincinnati. during a work-study program at the world headquarters of Federated Department Stores. After graduating, he moved to San Francisco to work for
White House Department Store as a buyer. In 1965, he moved to New York to become Fashion Director for Men at Federated. However, after a year he missed being in a store with customers, and he missed San Francisco. So, with some European buying connections and a dream, he moved west to get started. In 1966, he opened the first Wilkes Bashford store across from the current San Francisco townhouse. With a cont.
Women’s Department Opens
20 01 Townhouse & PALO ALTO undergo landmark renovationS by Gensler
WILKES Opens Palo Alto Store to serve Silicon Valley clientele
vision to serve a high-end customer he deemed “the bold conservative,” Wilkes Bashford’s first designer was Brioni. “Their quality was widely known, but I went to them and asked for a simplification of the designs. I can’t believe I had the nerve to do that, but they removed the decorative stitching. Over time their whole look evolved to
the elegant image of today’s collection.” The first American men’s designer to emerge was Ralph Lauren. In 1966, Wilkes took him on, bravely introducing his famed neckties for $12.50, when the competitors were under $4 at the time. In 1984, Wilkes moved to his famous seven-story townhouse. He added a women’s department in 1978 and in
2001 opened in Palo Alto, to cater to the Silicon Valley crowd. Wilkes has always believed in the “total look,” helping many men and women who might know how to run major organizations, but need help in defining their own style. He stays away from clothing that is too trendy. “If a customer buys something unique, well-
fyi Wilkes was the first retailer to bring many top designers from Italy, including Giorgio Armani, to the Unites States.
fyi Wilkes was one of the first to carry Ralph Lauren, boldly introducing his neckties for $12.50 when the competitors were under $4... the two have been friends ever since.
made and expensive, he wants to wear it for a while.” Wilkes has always been very involved in the community, frequently serving on boards, attending and hosting events for countless charities. He has known the Mitchell family for about 25 years, through industry events and European buying trips. His merger with the Mitchells has enabled him to grow and evolve his vision for a new generation and for this he is genuinely grateful. “There couldn’t be a better or more natural match for us. In my opinion, it is a match made in heaven! How lucky it is in today’s world when that happens!”
Into the future. All 7 stories of our landmark San Francsisco Townhouse have been re-imagined to feel like you are being welcomed into a gracious home.
Men’s Custom, Kiton, Brioni, Bar & Lounge
Men’s Suiting & Furnishings, Ermenegildo Zegna
the stables Men’s Sportswear, Brunello Cucinelli, Loro Piana
fyi One of the most influential men in fashion, Wilkes Bashford has been a fixture on Esquire’s “International Men of Fashion” since 1972.
the living room Women’s Couture
the artist’s studio Women’s Sportswear, Brunello Cucinelli, Loro Piana
the garden Women’s Shoes & Accessories, Pratesi
the grand foyer
Men’s Shoes, “Best of Men’s,” Jewelry
WHAT’S ALL THE TALK?
FOR T LOVE OF
all things wilkes Wilkes Bashford appeared on the men’s fashion scene in Northern California over 40 years ago and has been been an integral and iconic part of San Francisco’s tapestry ever since. Whether hosting an event for the Veteran’s War Memorial or another cause close to his heart... holding court at Le Central luncthime with best friend Willie Brown (and Dutchie, of course!)... or finding you that unexpected, but perfect tie to complete your look... there is so much to love about Wilkes!
ON THE FOLLOWING PAGES, A FEW OF WILKES’ MANY BELOVED FRIENDS AND CUSTOMERS PAY HOMAGE TO A TRUE SAN FRANCISCO ORIGINAL...
WILLIE BROWN FORMER MAYOR OF SAN FRAN CISCO pictured with wilkes bashford
“A San Francisco legend is reborn! A testament to my best friend for 40 years!” FOR THE LOVE
Dan iel Lurie founder, tipping point pictured with tyler mitchell
â€œThe responsibility to fight poverty in our community belongs to all of us. We are proud to partner with Wilkes Bashford as we work to build a better Bay Area.â€?
christine leong CONNORS Managing Dir ector , J.P.Morgan San Fr ancisco Ballet Auxiliary Member
“After working at Mitchells in Connecticut, I am thrilled to partner with Wilkes to help benefit the San Francisco Ballet.” FOR THE LOVE
charlotte shultz chief protoco l officer of california pictured with SHéree chambers ass ociatE , San FRANCISCO
FOR THE LOVE
“Wilkes is a San Francisco treasure! He puts sparkle and spice into everything he does – his unique fashion sense, loyal friendship and dedicated community service. He is ‘Mr. San Francisco,’ and most of all, my treasured friend! Sheree is a rare and beautiful jewel! Her ‘up’ spirit and up-to-date fashion knowledge have enhanced my life – and my wardrobe!”
Jason Goldma n & Matthew Goldma n Founders of G2 Insur ance San Francisco, CA pictured with bill downes associatE, San Francisco
“Thanks to Wilkes Bashford and Bill Downes, we have discovered that dressing well is a lifelong pursuit!”
MARK CURTIS CUSTOMER since he was 16 years old pictured with ROBERT SIMM ONS ASSOCIATE, PALO ALTO
“I’ve been a customer of Wilkes Bashford for 30 years. I originally came for the clothes but stayed for the exceptional and unique level of customer service. Robert epitomizes the relationships I’ve cultivated with all the Wilkes staff!”
JENNIFER SIEBEL NEWSOM Documentarian & Second lady of CALIFORNIA
“There is nothing more quintessentially San Franciscan than Wilkes Bashford!”
FOR THE LOVE
“Now the stores are as unique and extraordinary as the clothing we sell. We look forward to serving our customers in even grander style!” Jeff g arelick, director of sales christine Robbins, women’s buyer hess rouHAFZa , store manager, palo alto
robert mailer anderson board member san francisco jazz center
“I’m excited to fill the new Townhouse and Palo Alto stores with the vibrancy and music of SFJAZZ for your relaunch extravaganzas... A match made in STYLE!” FOR THE LOVE
OF WILKES T H E GA R DEN O N 2
BOGN E R
Linda Daane customer & friend pictured with eRrika Pascual assoc iate, palo alto
“Errika knows my wardrobe and how I live. She always gets me the most amazing hard-tofind pieces that really add ‘pop’ to my outfits.”
JIM NANTZ Sports cOMMENTATOR & Co - Owner ( wi th peter deutsch) of The Calling Wine
“Along with calling lots of games, it’s been my new calling to create wines that bear the same standards of excellence and style that the Mitchell family brings to Wilkes Bashford. The Calling and Wilkes Bashford are committed to pursuing a passion and inspiring others!”
wendy dyckerhoff customer & fR IEND pictured with faran sheik ASS OCIATE, Palo alto
“I have been shopping at Wilkes Bashford for ten years now. It is a treat every time I work with Faran — she has the greatest passion for her work. When I come in to the store for Kiton trunk shows, it is like Christmas, seeing and feeling all the beautiful fabrics and designs!”
FOR THE LOVE
THE HEART & SOUL OF OUR STORES...
OUR ASSOCIATES THE WILKES BASHFORD DIFFERENCE
We’ve made lots of beautiful changes to our “surface,” but what truly differentiates Wilkes Bashford is what’s “inside” our stores... our extraordinary associates. We believe they add great value by helping customers build thoughtful wardrobes, enhancing lives through fashion. Their commitment to providing a unique brand of service will never change.
LONGEVITY, LOYALTY & FAMILIAR FACES Not only are our associates unusually sophisticated, educated and diverse, they are also fiercely loyal... a trait that is increasingly rare in retail. We are proud to work with dozens of associates who have been here ten or more years and several that have been here over thirty. Nothing is more welcoming than being greeted by familiar faces when you enter our stores!
375 Sutter Street San Francisco, CA 94108 415.986.4380
450 Stanford Shopping Center Palo Alto, CA 94304 650.322.7080
PRSRT-STD US Postage PAID Wilkes Bashford
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Santoni Paul Morelli Pamella Roland Isaia Pamella Roland Paul Morelli Brunello Cucinelli M&W Yossi Graff Yossi Brunello Cucinelli M&W Kiton Men’s & Women’s Martin Bernstein* Gravati M&W Martin Bernstein* Pomellato Temple St. Clair Temple St. Clair Yossi* Loro Piana Pre-Fall Yossi* Paul Morelli Kathleen Dughi Syna Jewels Kathleen Dughi Coomi Coomi Sylva & Cie Frank Ancona* Sylva & Cie Frank Ancona*
SF SF SF SF PA PA PA PA PA SF SF PA SF SF PA PA SF PA SF SF PA PA SF SF PA SF PA SF SF PA PA
* Personal Appearance Visit wilkesbashford.com for an updated and complete listing of all events and happenings.
M I TC H E L L S • R IC H A R D S • M A R S H S • W I L K E S B A S H F OR D
UPCOMING TRUNK SHOWS