Social Media Marketing – Keep Track of Your Online Advertising When it comes to pay per click advertising, social media (Facebook, Twitter, tumblr, Instagram, Pinterest, etc.) marketing, and other online ways to market and grow a business, many people throw up their hands in frustration. These terms don’t mean anything to me . . . it all seems so complicated . . . how do I even know whether I'm getting any ROI? The answer is this: you don't have to know or even concern yourself with any of it. Let a company that has experts in pay per click advertising and Facebook marketing keep track of all that for you. Nashville social media marketing and other online marketing methods are very specialized fields of work.
Your business is successful because you are good at what you do. Over the years you have probably rolled out other services or products—maybe you kept them, maybe you phased them back out because they weren't your strongest showing. Use the same principle here, and stick to what you're best at and what you know inside and out: running your business. Someone who is experienced in pay per click management (PPC management) understands just how to put the pieces of this complicated puzzle together, so you do not have to. They'll strike a balance between Nashville social media marketing and pay per click advertising for the highest ROI possible. How big is your Facebook page “Like” base? Are you reaching them with targeted posts designed to highlight your business in the areas you want? Or are you posting odds-andends in the hopes that your subscribers will find them interesting? Facebook marketing is a specialized segment of Nashville social media marketing and should be taken as the serious business grower it can be.
Maybe you're already doing pretty well with Facebook, but you'd like to start running some ads through one of the search engines. This is known as pay per click advertising, and it's just what it sounds like: when a prospective customer clicks on your ad, you pay for that click. Each ad is associated with keywords typed in by users as they search for a product or service. More popular keywords are sold for a higher cost per click. Do you know what keywords your customers are using to find you? PPC management is the art of writing ads that are designed to get the most clicks available at the lowest cost per click. A good company will be able to analyze the keywords your prospective customers are using, and structure a pay per click advertising campaign that capitalizes on those keyword searches using those that have less competition and a lower cost to get you the highest return on your PPC investment. Overall, a strong social media marketing campaign combined with a well-run pay per click advertising campaign can help grow your business . . . and keep it growing!