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2013 OR & SIA Media Recap

Goals and Objectives: 2013 Tradeshow Objectives: • To re-introduce Quiksilver and Roxy Snow as leaders in the industry by showcasing their latest offerings and technical attributes. • Launch the Quiksilver Technical Apparel Line and Roxy Outdoor Fitness collection. • Generate coverage in targeted trade, endemic, and national outlets. • Establish and deepen relationships with key media and industry influencers. • Seed story ideas for 2013/14 season.

Media Snapshot

• At OR and SIA, the team met with a diverse group of media to showcase the latest products across all brands. • We met with more than 35 editors from outlets including: Men’s Journal, TransWorld Snowboarding, Wired, OR Daily, SGB, Snowboard, TransWorld Business, SELF, SIA SnowShow Daily, Gear Junkie, ESPN, Powder and StyleSight, among others. • Coverage to date has resulted in a total viewership of 94,305,300.


Media Feedback: First Impressions •

Media were impressed with the new collections from Quiksilver and Roxy. They commented on the technical advancements, great prints and fashionable styles.

Favorite products included: • Quiksilver Tech Animal Jacket • Quiksilver Over and Out 3L GORE-TEX Pro Jacket • The Corey Arnold print and back-story • Travis Rice Natural Glove • Travis Rice First Class 2L GORE-TEX Jacket • Roxy Espionage 2L GORE-TEX Pant (love the yoga band) • Roxy Ridgemont Jacket • Torah Bright Luminous Jacket (loved the hood) • Roxy Outdoor Fitness Up Wind Neoprene Capri


Media Feedback • “I am super impressed with both the Quik and Roxy collections – you nailed it.” - Coin Bane, ESPN • “Roxy does such a great job at combining style with tech – love that you can look good while staying warm in extreme elements.” - Jessica Kaplan, StyleSight • “This (the Quiksilver Animal Jacket) is insane. I have not seen this technology anywhere. Quiksilver is on point.” - Sean McCoy, Gear Junkie • “I cannot wait to test out this new collection.” - Ben Gavelda, TransWorld Snowboarding • “These pants are amazing. This whole line (Roxy Outdoor Fitness) just makes me want to go outside and be active.” - Amanda Stromoski, SELF


Media Highlights To Date


CLARK GUNDLACH: LORE, LEGENDS, AND OUTLOOKS FROM THE SIA BOARD’S BOARDERS By: Tessa Malsam Mon, Jan 7 2013 As part of our series on the SIA Board of Director’s Boarders, we caught up with the SIA Board Third Vice Chair, SVP of Wintersports Quiksilver GM Clark Gundlach.

When did you join the SIA board? I’ve been a board member since 2011. What are your goals in steering SIA’s direction to better support the sport of snowboarding and its retailers and brands? The membership of the SIA Board of Directors is designed to provide a voice from all segments of the industry. I’m partnered in the Board with several other snowboard industry leaders, and our collective voice resonates load and clear for what’s in the best interest of the sport, our retailers, and the snowboard brand community. It’s also our responsibility as board members to work together as a team to direct the strategic decisions towards what’s best for the entire SIA membership. My goals are simple – advocate and provide a voice that supports the snowboard manufactures and retailer network. What resources does SIA offer retailers that they might not know about? I’m often amazed by the many benefits of an SIA membership. Members can use SIA as a resource in their logistics, travel, insurance, marketing/PR, sourcing and raw materials, and human resources. SIA also provides insightful and up-to-date market intelligence and sales performance reporting. No other global snowsports marketplace has the detail and scope of industry reporting that SIA can provide. My advice; visit and spend a few minutes navigating thru all that SIA offers as a benefit of membership. How has the snowboard side of the show changed since you began coming and what are your goals for the future? Every year is an evolution. Every show brings new products, great innovation, fresh brands, and tech advancement. If you miss the SIA Show you miss the once a year opportunity to be in front of your snowsports business. Stay in front of your snowsports business – don’t miss the show. What tips do you have for retailers attending the show to make the most of it? Come with a plan and make time to explore.


A closer look at some of Quik's prints. Rice's pro model is a cool collage of mountain imagery.

A spread of Quiksilver insulators and layers.

New Roxy jackets. Torah Bright's pro model, a Gore-Tex piece and some southwest inspiration.

Travis Rice's new pro model Quiksilver outerwear.

A yoga pant inspired top on Roxy's new women's Gore-Tex pant.


Roxy prints

Travis Rice's pro model Quiksilver goggle.

Quik lids.

2013 SIA Snow Show Draws Thousands to the Mile High City from Jan. 30, 2013, through feb. 3, you don’t want to be anywhere but the colorado convention center for the biggest business/party event in the whole snow sports industry: the 2013 SIA Snow Show. More than 19,000 attendees—including representatives of some 1,000 brands of skis, snowboards, other snow sports equipment, apparel, and accessories—will converge on the Mile High City. The official Opening Ceremony takes place Thursday, Jan. 31, at 8 a.m. in the Atrium Lobby of the Colorado Convention Center, when the bells ring to begin four industry-inspired days. Then, head up to Winter Park Resort for the OnSnow Demo/Ski-Ride Fest, Feb. 4-5, and/ or the Nordic Demo at Devil’s Thumb Ranch, Feb. 4. Why Go to the SIA Snow Show? It depends on whom you ask. Retailers, reps, suppliers, athletes … all have their reasons. What they all agree on: It’s one annual event you don’t want to miss. “Quiksilver and all of the best wintersports retailers use the SIA Show to explore new brands, find new trends, develop color and merchandising stories, try new products, and strengthen their business relationships with their most important partners. It’s an efficient and effective venue for manufacturers and retailers to accomplish these tasks.”—Clark Gundlach, Senior VP and General Manager, Winter Sports, Quiksilver 8841/OR_Snow_Show_Preview_2013_IHDP.pdf

SIA 2013 kicks off in Denver, CO with a first look at next year’s best products By: Jonathan Glass January 31st, 2013 The 2013 SIA Snow Show officially kicked off Thursday as the best brands in snowboarding came together to show off their latest and greatest products for 2014. The Snowboard Mag team hit the trade show floor with excitement as we went booth to booth talking with the men and women behind next year’s gear. We felt like little kids on Christmas morning as we got the scoop on what’s new for 2014. Here are the highlights from day one: Quiksilver continues the always popular Travis Rice line with his latest, top-of-theline GORE- TEX jacket with a colorway inspired by Greek pigment dyes. Another jacket to point out is the Cory Arnold (renowned National Geographic photographer and Deadliest Catch deckhand) entry-level jacket that rocks a unique Seagull print that might seem odd when you hear about it, but up close is one of the coolest prints we’ve seen.

Saturday At SIA: Photos, Videos, & More By Mike Lewis Sat, Feb 2 2013

The new Travis Rice gear from Quik was looking pretty on point.

We were digging the Ridgemont Jacket from the Roxy Premium collection with wax detailing and waterproof material.

A look at Torah Bright's new collection, which features a jacket with an extra large hood and magnetic closure to lock in warmth, and the slim fit extra flexible pant.

Roxy had a good offering of outerwear, including these pants with a special yoga band waist and Gore Tex Pro.

Next Year's Ski and Snowboard Gear By: Colin Bane 2/6/2013 Torah Bright Luminous Jacket By ROXY

Torah Bright will likely be outfitted in a Team Australia uniform next year to defend her 2010 Olympic halfpipe gold, but in the meantime she'll be rocking this signature jacket, a do-it-all piece to match Bright's ride-it-all approach. She's calling her new snowboard philosophy "totally boarding" and says she's also hoping to compete in the Olympic debut of slopestyle in Sochi as well as filming both big mountain lines and urban jib missions in the coming year. [Out next fall;]

February 8, 2013

6 Trends We Loved at the Snowsports Industries America Trade Show

Happy Friday, guys! I've had a pretty awesome week, in Colorado to do a little snowboarding and attend the Snowsports Industries America Show Show, the big trade show where more than 900 brands present their lines of equipment, apparel and accessories for next year's (2013-2014) winter season. I had a ton of fun checking out all the different gear, including some super artsy skis and snowboards (and evenskateboards!). But I was also scouting out the latest in fashion and tech, too. Here's a sneak peak at some cool trends all across the snowsports markets next fall and winter--and some of my favorite examples from the show. Yoga-Inspired Fashion Thumbholes have infiltrated the snowsports industry! They'll be everywhere next ski season, along with other features borrowed from the yoga studio--like the comfy, wide-waisted inner band on Roxy's upcoming Espionage pants.

2013 Tradeshow Recap  

Tradeshow Recap