Latest c r a e s C By Caroline Rae Staub ’12 an a high school student
color, selecting the font, creating the
venture into the wide world of
check mark and other icons in various
technology? I’m proof of it!
sizes that appear throughout the app.
The summer following my sophomore
I figured out the needed features and
year, my older sister, Elizabeth ’10, was
installed software on my computer
getting ready to go to college. I offered
to create the layout of the screens.
to utilize my strong organizational
During this time, I worked closely with
skills to create a planning document
my father to build a prototype. He has
for her. The result—a fairly detailed list
a software and consulting business,
created in word processing software and
and he helped with the programming
were developed for Barnes & Noble
printed—was organized by categories
language. We discussed ideas for
NOOK®. I worked closely with the
and was very comprehensive.
features and how to implement them.
Barnes & Noble marketing team, and
Elizabeth used the list as she prepared
My family members helped me form
they began featuring my app as one of
to go to college, and when her friends
my company, Craes, LLC (a take on
their “Top Picks in Apps.” This spring,
heard about it, they asked for copies.
my initials and middle name), and we
Barnes & Noble named The College
Caroline Rae Staub ’12
They loved it! Midway through my junior year, I realized there was a need for users of the list to access it and update it in a convenient manner. An idea was born. My love of technology made me think
“The app development process was much more difficult than I imagined. I spent many hours designing, building and testing the app, but it gave me a great understanding of what is involved to have an idea and see it through to create a business.
about transforming the paper checklist
I was able to capitalize on my strengths – organizational
into an easy to use, interactive app. I
skills, technology and design.”
had spent the previous two summers working for my dad as a programmer so
attended legal meetings to determine
Checklist one of their Best New Apps,
the organizational structure before
including it in an email to thousands of
settling on a limited liability corporation.
The College Checklist App started with
NOOK owners as one of “May’s Most
I researched advertising via Google and
a list of 178 items, across nine categories
Facebook, and I learned that Google
of daily dorm life: room setup, desk
advertisements required a website
supplies, bath, and more. The actual
associated with the app. Thus, my
work to build the app involved coming
website, www.latestcraes.com, was
I had the background and skills in this type of work.
up with the name, settling on the
launched to provide users a place to go for instructions and support.
I am excited to continue to work on my business and to market The College Checklist apps. There are strong sales opportunities every summer as seniors graduate from high school and begin preparing for college. This summer,
May 2, 2012 marked the one-year
Elizabeth will join me to help with
anniversary of my app going live on
marketing, including both traditional and
the iTunes® website. My year has been
marked with several successes: I have sold over 1000 copies of The College Checklist, launched The College Checklist for Guys, and applied to the U.S. Patent and Trademark Office, to name a few highlights. Additionally, versions of The College Checklist apps
This fall, I will attend Villanova University and plan to double major in mathematics and economics and minor in French. I will be using The College Checklist to help me prepare and pack for college!
Published on Jul 6, 2012
The Bulletin of Miss Porter's School is the school magazine. The Bulletin is published twice a year and is a vibrant snapshot of the Porter'...