What leading designers do you offer your customers?
We sell Areve, Ryu, Élan, Surrealist, Comfy Usa, Dear John, Lysee, & Sorrelli Jewelry just to name a few of our lines. When did you become interested in fashion?
I have been interested in fashion my entire life! I played dress up as a child and have never stopped! What makes Shabby Chic Boutique stand out?
What makes us stand out is the way our merchandise is displayed. We have outﬁts displayed all over the store, not one outﬁt is complete without a piece of jewelry to accessorize it! Our customers usually shop from our displays and our staff are expert at putting together outﬁts and helping customers one on one! Who would be your fashion role model/Icon?
Honestly, I don’t have one role model! I just love everyone from Audrey Hepburn to The Junk Gypsies, I LOVE it all!
Missouri Magazine | August 2017
What’s your career or educational background in the fashion industry?
What inspires you to keep up with the current fashion trends?
I went to college and studied Fashion Merchandising and was lucky enough to work as a Buyer, manager & merchandiser for a very successful boutique owner in the Chicagoland area. I worked at this company for 15 years and learned everything about the retail business.
I’m inspired everyday by just the sheer excitement and love I have for fashion! I’m constantly searching social media and designing in my head. I can spend hours combing through magazines & scrolling through social media! I’m a Pinterest and Instagram junkie!
What are some major setbacks that you’ve had in this particular business, that you had to overcome?
From an aspiring boutique owner’s perspective, what are some challenges you’ve had along the way?
I opened my boutique in 2011 with very little experience in social media or computers programs, so I had to teach myself with the help of my son & younger sister. It was a challenge, but now I’ve really got the hang of advertising & promoting my business on Facebook & just recently added an Instagram account.
It’s always a challenge to stay unique & to stay true to your look! It’s also challenging to ﬁnd time for yourself, if you want to be successful, you must oversee every detail, you oversee everything!! My biggest challenge, the business side, I would much rather just dress up & be on the ﬂoor helping customers & playing with displays!
How long have you been a business owner?
What are your beauty secrets?
I’ve had my shop for 6 years.
My beauty secret is a good skincare routine & a good night’s rest! I also treat myself to regular manicures & pedicures since I’m on my feet 24/7.
Published on Aug 1, 2017
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