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June 2011

Retail Monthly Merchandise Planner

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June 2011 Planner Table of Contents Product Updates (PG 3-8) • Page 3- 4: Footwear New Product and Who Gets What • Page 5-6: Accessories New & Hot Product • Page 7: R GEAR Apparel New & Hot Product • Page 8: Branded Apparel New & Hot Product Marketing Updates ( PG 9 – 19) • Page 9: Marketing Checklist • Page 10: Marketing Calendar/Highlights • Page 11: Marketing Posters • Page 12: Coop Banners • Page 13: Catalog Offer/Inserts • Page 14: AHA • Page 15: Bra Sale Set Up • Page 16-18: June 3 Day Sale Set Up • Page 19: Insole Sale In Store Visual Presentation & Signage (Pg 20 – 37) • Page 20-23: New RRS Sock Signage • Page 24-25: New Insole Signs • Page 26: Hydration Display • Page 27-28: RRS Apparel Table Set up • Page 29: Mannequin Planograms • Page 30: Vendor Coop Table Set Up • Page 31: Planogram Updates Coming Soon! • Page 32: Friendly Reminders

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June 2011 Footwear New & Replacement Product! Brand Asics Asics Asics Brooks New Balance New Balance Nike Nike Saucony Saucony

Updates New style Replaces: Sub-PGC Cat. Notes GEL-DS Sky Speed 2 GEL-DS Sky Speed Running pN You can find Tech sheets for new product here: GEL-Foundation 10 GEL-Foundation 9 Running MC P:\Product Tech Sheets\Footwear Tech Sheets GEL-Trail Sensor 5 GEL-Trail Sensor 4 Trail Running N+ Ghost 4 Ghost Running N 880 759 Running N 1190 905 Running pS Air Pegasus+ 28 Air Pegasus+ 27 Running N Air Pegasus+ 28 GS Air Pegasus+ 27 GS Running N ProGrid Ride 4 ProGrid Ride 3 Running N ProGrid Omni 10 ProGrid Omni 9 Running S

Brand Asics Asics Asics Asics Brooks Brooks Brooks Brooks Newton Running Newton Running Newton Running Newton Running Newton Running Saucony Saucony Reebok

New Color New style Sub-PGC GEL-Speedstar 5 Running GEL-Kayano 17 Running GT-2160 Running GEL-DS Trainer 16 Running Launch Running Kids Adrenaline GTS 2 Running Green Silence Running Glycerin 9 Running Distance S Running Distance U Running Distance Running Sir Isaac Running Lady Isaac Running ProGrid Guide 4 Running ProGrid Mirage Running RealFlex Run Running

Cat. pN S+ S pS pN S pN N+ pS pS pN N N S pS pN

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* See who gets what on next page


June 2011 Footwear Who Gets What? Want to know what you will be getting? Check out the chart below, Brands are listed in the left column vertically. Stores are listed across the top row horizontally. If there is a shaded grey Y in the box under your store you will be receiving it!

Brand Asics Asics Asics Asics Asics Asics Asics Brooks Brooks Brooks Brooks Brooks New Balance New Balance Newton Running Newton Running Newton Running Newton Running Newton Running Nike Nike Reebok Saucony Saucony Saucony Saucony

Description GEL-DS Sky Speed 2 GEL-DS Trainer 16 GEL-Foundation 10 GEL-Kayano 17 GEL-Speedstar 5 GEL-Trail Sensor 5 GT-2160 Ghost 4 Glycerin 9 Green Silence Kids Adrenaline GTS 2 Launch 880 1190 Distance Distance S Distance U Lady Isaac Sir Isaac Air Pegasus+ 28 Air Pegasus+ 28 GS RealFlex Run ProGrid Guide 4 ProGrid Mirage ProGrid Omni 10 ProGrid Ride 4

Update New Color Update New Color New Color Update New Color Update New Color New Color New Color New Color Update Update New Color New Color New Color New Color New Color Update Update New Color New Color New Color Update Update

101 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

102 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

105 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

106 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

107 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

108 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

109 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

110 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

111 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

112 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

113 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

114 115 301 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

302 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

303 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

502 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

701 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

702 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

703 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

704 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

705 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

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706 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y


June 2011 Accessories New and Hot Product! New! Monitors A stores: NEW COLOR of NIU1122 Nike+ SportBand – BlueLime (all stores will receive BlueLime in July) Nutrition ALL Stores: 2 NEW FLAVORS of PFD201/PFD254 Power Gel 24pk/Single – Berry and Kona Punch 101, 701 & 705: NEW Electrolyte Drink ULR100 Ultima Replenisher 30svgs Canister in 4 flavors – Grape, Orange, Wild Raspberry and Lemonade. GLUTEN FREE, VEGAN friendly, and contains ZERO SUGAR! Socks A stores: 2 NEW STYLES of Feetures • FET118 Elite Ultra Light Low Cut Single •FET120 Elite Light Cushion Low Cut Single. Both styles will be arriving in 4 different colors. *Merchandise with existing Feetures socks. 101, 105, 111 & 302: 2 NEW COLORS of THU341 Thorlo Experia Mini Crews – WH and BKBK

Hot Deals! RRS Insoles – SUPER SALE!!! June 2nd – August 30th

Style

Description

RRU1059 Cushion Plus Men's RRU1060 Cushion Plus Women's

Regular Price 24.99

Sale

VIP Sale

VIP SAVINGS!

16.61

14.95

60%

24.99

16.61

14.95

60%

RRU1063 Support Plus Unisex RRU1097 Support Plus Women's

29.99

22.16

19.95

67%

29.99

22.16

19.95

67%

RRU1085 Support 3/4

19.95

11.05

9.95

50%

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June 2011 Accessories Discontinued Product On 6/30/11 the following items will be discontinued. Please sell through in current location ALL STORES RRS

RRU1013 STRD

RRS Duffel

Nike

NIU1094 BUOR

Men's Daybreak Cap

Nike

NIU1094 NPTBL

Men's Daybreak Cap

Nike

NIU1142 Black/YellowTeam Training Air Medium Duffle

Nike

NIU1143 Black

Team Training Lg Gymsack

Nike

NIU1143 Grey/Pink

Team Training Lg Gymsack

Hollywood Fashion Tape HFT100 NA

Hollywood Add On 2 Hook

Hollywood Fashion Tape HFT101 NA

Hollywood Add On 3 Hook

Hollywood Fashion Tape HFT102 NA

Hollywood Add On 4 Hook

Hollywood Fashion Tape HFT103 NA

Hollywood Cov er Ups

Hollywood Fashion Tape HFT104 NA

Hollywood Fashion Tape

Hollywood Fashion Tape HFT105 NA

Hollywood Goes Commando

Hollywood Fashion Tape HFT106 NA

Hollywood No Shows

A STORES SPRI

SPP109 BK

W eighted Segmented Jump Rope

W rightsock

DLU338 W hite

Running II Low 4PK (Promo Pack)

10 Seconds

TEN106 BK

Fitness Poles

10 Seconds

TEN107 NA

Shoe Care Recov ery Kit

10 Seconds

TEN108 NA

Gel Cleaner/Deodorizer 4.0oz

NIU1118 W H

W omen's Daybreak Cap

A-B STORES Nike

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June 2011 R GEAR Apparel New and Hot Product! Seamless, Seamless, Seamless!!!! Did you hear the GREAT news? Seamless is in ALL stores! Everyone can enjoy the buttery softness of these tops!!! Available in 3 colors and 2 sleeve lengths. These are more form-fitted so size up if you want a little extra room. Favorite Tops!!!! Velocity Run Tees If you like the Nike Pro Tee’s, then try Rgear’s Velocity Run Tee’s for both Men and Women Women’s: RRL1110-Run Sleeveless RRL1111-Run Short Sleeve RRL1112-Run Long Sleeve Men’s: RRM1059-Run Sleeveless RRM1024-Run Short Sleeve RRM1023-Run Long Sleeve Skorts -If you like the Nike Woven Skort (NKL1346); then try the Rgear Velocity Skort, RRL1137. The Velocity Skort has the same bells and whistles as NKL1346 but for $5 less. It not only comes in your basic black but also Pacific Blue. Men’s Basic Tee’s -RRM1060 & RRM1061-This sleeveless and short sleeve top has reflective piping that runs from the front to back for increased visibility. The mix of Cotton & Dryroad fabrics give it a soft feel while still wicking moisture so you get the best of both worlds. Protect Yourself!-Try the Women’s Rgear Pro Velocity Tops to protect against harmful UV rays. Available in a Tank, Sleeveless and Short Sleeve version (RRL1113, RRL1114 & RRL1115) All come in White, Watermelon and Limelight Smell Fresh All Run Long -In the Men’s Pro Velocity Tops. Each top is made with Antibacterial Nano Silver Technology which keeps you smelling fresher longer. Available in a Singlet, Sleeveless and Short Sleeve (RRM1050, RRM1051 & RRM1052) Hey VIP’s, check out these great discounts!!!!

****Bogos 20% will begin 6/6 and run thru 7/5****

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June 2011 Branded Apparel SEMI ANNUAL BRA SALE 6/6 – 7/5 You will be delighted to know, VIPs Enjoy 20% all their favorite Bra Boutique bras! *Not ALL bras are on sale, just their favorites from the Bra Boutique (see below for sale list) Style JBL305 RRL1140 JBL296 RRL1141 MCL326 MCL327 MCL325 RRL1080 MCL343 JBL307 HIL349 RRL1058 NKL1388 MCL324 MCL217 CWL118 CWL114 NKL1387 MCL323 JBL298 MCL308 MCL342 MCL344 RRL1124 RRL1125 RRL425 RRL427 RRL429 RRL431 RRL984 RRL1081

Style Description Seamless Cami Seamless Ribbed Cami Shiny Seamless Seamless Racerback Alexis Alexis Printed Vero A/B Energy Cami Vixen A/B Shape T Back Motion Sensor Intensity T Back Swift Y Back Vixen C/D Fiona Kinesio Support Ultra Support Swift U Back Juno Powerback Underwire Maia Luna Bra Aurora Women's Favorite Cami Bra Women's Favorite Cami Sportek A/B Sportek C/D Powertek A/B Powertek C/D Intensity Tank Intensity T Back Long Bra

Retail $24.99 $24.99 $35.99 $29.99 $33.99 $35.99 $35.99 $29.99 $35.99 $35.99 $44.99 $32.99 $39.99 $37.99 $43.99 $64.99 $69.99 $49.99 $51.99 $39.99 $45.99 $51.99 $43.99 $19.99 $29.99 $29.99 $29.99 $34.99 $34.99 $34.99 $37.99

Cost VIP Sale $ VIP Discount Retail Start $19.99 $12.00 20% 6/6/2011 $19.99 20% 6/6/2011 $28.79 $17.28 20% 6/6/2011 $23.99 20% 6/6/2011 $27.19 $17.00 20% 6/6/2011 $28.79 $18.00 20% 6/6/2011 $28.79 $18.00 20% 6/6/2011 $23.99 20% 6/6/2011 $28.79 $18.00 20% 6/6/2011 $28.79 $17.28 20% 6/6/2011 $35.99 $22.50 20% 6/6/2011 $26.39 20% 6/6/2011 $31.99 $20.00 20% 6/6/2011 $30.39 $19.00 20% 6/6/2011 $35.19 $22.00 20% 6/6/2011 $51.99 $32.50 20% 6/6/2011 $55.99 $35.00 20% 6/6/2011 $39.99 $25.00 20% 6/6/2011 $41.59 $26.00 20% 6/6/2011 $31.99 $19.20 20% 6/6/2011 $36.79 $23.00 20% 6/6/2011 $41.59 $26.00 20% 6/6/2011 $35.19 $22.00 20% 6/6/2011 $15.99 20% 6/6/2011 $23.99 20% 6/6/2011 $23.99 20% 6/6/2011 $23.99 20% 6/6/2011 $27.99 20% 6/6/2011 $27.99 20% 6/6/2011 $27.99 20% 6/6/2011 $30.39 20% 6/6/2011

Retail End 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011 7/5/2011

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June 2011 Marketing Checklist

Take Down: 6/1 Mizuno & Nike Coop Banners (Throw away) 6/1 Saucony Coop Table (Throw away) 6/6 Nutrition Marketing Poster (Throw away) 6/15 Nike Coop Table (Throw away) 6/24 Hydration Poster (Throw away) 6/27 June Sale Marketing Poster (Throw away) Put up: 6/1 Nike Coop Table (6/15)  6/1 Saucony & Asics Coop Banners (7/31) 6/1 Hydration Poster (6/24) 6/2 Insole Wobbler (8/30) 6/6 Bra Sale Signage (7/5) 6/6 AHA Marketing Poster & Signage (7/10) 6/15 Asics Coop Table (7/1) 6/24 June Sale Marketing Poster (6/27) 6/27 Suncare Marketing Poster Keep up: TBD Spring Arrivals Dressing Room Posters TBD Sandals Signage TBD Apparel BOGO Highlighters

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June 2011 Marketing Calendar

SUN

MON

TUE

WED

1

CoopTable

THU

FRI

SAT

2

3

4

9

10

11

17

18

Contest Begin Coop Banners

5

6 S Bra Sale Begin A AHA Begin L Apparel Bogo E Catalog in-home

12

S A L E

13 Retention Mailer

7

8

Bra Sale driver email

14

15

FTB Mailer Auto renew Mailer VIP Bonus Custom Insole Mailer

19

26

S A L E

June Sale End

16

Asics Contest Nike Contest End Begin

20

21

Postcard

Coupon driver email

27

28

Top Secret Retail Coupon End

Asics Coop Table

Summer Begins!

22

23

29

30

24 S A L E

June Sale Begin

25

S A L E

Asics Contest End

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June 2011 Marketing Posters •Each store has 2 marketing poster frames. •If you have the double-stack poster stands – DO NOT place a sign on the lower portion unless directed to do so- please leave empty Poster Change #1 Date: 6/1 Frame 1

Poster Change #2 Date: 6/6 Frame 2

Frame 1

Frame 2

Front

Hydration Poster

VIP Poster

Front

Hydration Poster

AHA Poster

Back

Shoe Dog Poster

Nutrition Poster

Back

Shoe Dog Poster

VIP Poster

Poster Change #3 Date: 6/24 Frame 1 s a

Front

l

June Sale Poster

Poster Change #4 Date: 6/27 Frame 1

Frame 2 AHA Poster

Frame 2

Front

Suncare Poster

AHA Poster

Back

Shoe Dog Poster

VIP Poster

e

Back

Shoe Dog Poster

VIP Poster

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June 2011 Coop Banners

Asics Coop Banner Display in allocated coop banner areas. Promo date: 6/1-7/31

*Discard after promo (keep hanging attachments) Saucony Coop Banner Display in allocated coop banner areas. Promo date: 6/1-7/31

*Discard after promo (keep hanging attachments)

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June 2011 Catalog Offer *June Catalog peel-off valid through 7/4/2011 2 Retail Versions •Reactivation & prospective customers

•Non-retail version •Donate and receive $10 coupon

•Active customers.

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June 2011 AHA ** Shipments

should arrive 5/25

ARB Due Date: 6/6 runs through

Cash wrap decal. Place below main register station.

The AHA coupon should be given to all customers who make a donation to AHA. The fundraising campaign will run from June 6th through July 10th. Please keep any extra coupons until late July or early August. After that, the coupons can be recycled. Ideally, the stores would let us know if large amounts are being recycled so that we can take that into account when ordering next year's coupons.

Register Tent – Place on registers to promote AHA coupon upon donation.

Fit expert name badge tag- Attach to all retail employee name tags.

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June 2011 Bra Sale Set Up

ARB Due Date: 6/6 runs through 7/5 Bra sale window sign. Attach with suction cups to front window adjacent to front doors.

Bra Sale topper. Place on bra racks and bra boutique using table toppers.

*Display bra campaign signage 6/6 thru 7/5/31 *Bra Sale marketing poster direction on Marketing poster page

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June 2011 SALE Items: 3 Day SaleAction Sign Kit & Instructions ARB Signage Due Date: 6/24 – 6/26 Rev up for the June 3 day Sale! Plan to use the generic sale sign kit you already have (previously used for the stock up sale)

Sale window sign. Attach with suction cups and hang in window adjacent to front door.

*KEEP AFTER SALE

If your location permits the use of exterior signage, locate sidewalk sale signs along the perimeter of your store in prominent locations. *KEEP AFTER SALE

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June 2011 3 Day Sale Sign Kit & Instructions ARB Due Date: 6/24 – 6/26 “WOW” clearance highlighter Place on clearance rounder only *Add balloons every day of sale *KEEP AFTER SALE Sale Apparel Highlighter Place on R GEAR and branded apparel racks. *Add Balloons every day of sale *KEEP AFTER SALE Sale Shoe Wall highlighter Use on shoes during sale campaigns. *KEEP AFTER SALE Newly Reduced Highlighter Use on shoes that have been permanently marked down. *KEEP AFTER SALE *Display sale/clearance signage 6/24 //26

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June 2011 3 Day Sale Sign Kit & Instructions ARB Due Date: 6/24 – 6/26

Take advantage of these Great Markdowns! View markdown list at:public\Retail\ARB_Price_Changes\FW_Retail_Markdowns_042211.xls

Shoe Clearance Display • Shoe Cart or Sale Table should be stacked with one shoe on top of the top boxes •

If space permits, place shoe carts or tables near the entrance of the store in the main aisle

Stack shoes on and under tables.

Organize shoes by gender and size. Put shoe fit type & clearance price sticker on the box.

Add Balloons to carts and tables

**Place a shoe cart or table outside your store on the sidewalk or under a pop-up tent if you are able.** 18


June 2011 Insole Sale Wobbler ARB Due Date: 6/2 runs through 8/30

Ready, Set, Get our customers comfy in some of their favorite insoles! -Place next to RRS insoles. 6/2-8/30

*Throw away after campaign

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June 2011

RRS Socks NEW Signage ARB Due Date: 6/13 The Worlds Best Running Socks deserve Fun New Signs! What: RRS Socks (see planogram on pages 3 & 4) Where: RRS socks fixtures and walls. What you will receive: Sock Spot Fixture Sign (2)

Front View

Top View

Place (1) on Men’s And (1) on Women’s Spot Signs (2 sets) 1 set = (1) green spot, (1) gold spot and (1) blue spot Place 1 set on Men’s Tri-Grid And 1 set on Women’s Tri-Grid * Use clips provided to attach spots to top of Tri-Grid

Sock Spot Department Sign (1)

*Toss out old signs

Place on wall in frame above unisex socks and foot forms Sock Length Spot Signs & Colored shelf inserts Place Spot behind foot form above product category. Place shelf insert with matching color

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June 2011

RRS Socks NEW Signage What: Women’s RRS Socks Where: Tri-Grid fixture ( read sides A-B from left to right) New! Women’s Neon Knee Highs! Women’s Side A

Women’s Side B

RRU 1113 Neon Tab

RRU 1112 WH/ Tab

RRU 1112 BK/ Tab

RRU 1115 PK/ Tab

RRU 1055 WHLI Tab

RRU 1055 WHD PK/ Tab

RRU 1055 BKHT PK/ Tab

RRU 1110 GY/ Low

RRU 1110 WH/ Low

RRU 1044 WHGY PK/ Low

RRU 1044 WHL BL/ Low

RRU 1044 WHLI/ Low

S

S

S

S

S

S

S

S

S

S

S

S

M

M

M

M

M

M

M

M

M

M

M

M

M

M

L

M

M

M

M

M

M

M

M

M

L

L

XL

L

L

L

L

L

L

L

L

L

Front View

Top View

Women’s Side C RRU 1114 PK/ Quarter

RRU 1103 WH/ Quarter

RRU 11103 BK/ Quarter

RRU 1104 WH/ Quarter

RRU 1104 BK/ Quarter

RRU 1134 Neon Knee

S

S

S

S

S

S/M NPK

M

M

M

M

M

M

L

L

L

L

S/M NOG

L

XL

XL

XL

XL

S/M NBL

* If you are using an H-rack or a wall, show two rows of RRU1134

Side C

Side A

Side B

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June 2011

RRS Socks NEW Signage What: Men’s RRS Socks Where: Tri-Grid fixture Men’s Side A

Men’s Side B

RRU 1054 WHCH Tab

RRU 1054 BKLM/ Tab

RRU 1054 BK/ Tab

RRU 1054 WHRD BK/ Tab

RRU 1111 WH/ Tab

RRU 1111 BK/ Tab

RRU 1043 WHGYB K/ Low

RRU 1043 WHNVR Y/ Low

RRU 1043 WHOR/ Low

RRU 1109 WH/ Low

RRU 1109 BK/ Low

RRU 1053 WHGY BK/ Quarter

M

M

M

M

M

M

M

M

M

M

M

M

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

XL

XL

XL

XL

XL

XL

XL

XL

XL

XL

XL

XL

Front View

Men’s Side C RRU 1053 BKCB/ Quarter

RRU 1105 WH/ Crew

RRU 1105 BK/ Crew

RRU 1106 WH Crew

RRU 1106 BK Crew

M

S/M

S/M

S/M

S/M

L

L

L

L

L

L

XL

XL

XL

XL

XL

Top View

Side C

Side A

Side B

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June 2011

RRS Socks NEW Signage What: RRS Unisex socks. See sku guide and order below. Where: Option A - Sock Wall, Option B - Far end of shoe wall (opposite end from insoles) *Toss Out old wall signs

NEW Department wall sign

Foot Forms W/ color spots behind them and shelf inserts

RRU 1099 WH/ No Show

RRU 1099 GY/ No Show

RRU 1099 BK/ No Show

RRU 1101 WH/ No Show

RRU 1101 GY/ No Show

RRU 1101 BK/ No Show

RRU 1089 WH/ Tab

RRU 1089 BK/ Tab

RRU 1088 WH/ Low

RRU 1088 BK/ Low

RRU 1100 WH/ Low

RRU 1100 GY/ Low

RRU 1100 BK/ Low

RRU 1102 WH/ Low

RRU 1102 GY/ Low

RRU 1102 BK/ Low

S

S

S

S

S

S

S

S

S

S

S

S

S

S

S

S

M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

M

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

L

XL

XL

XL

XL

XL

XL

XL

XL

XL

XL

XL

XL

XL

XL

XL

XL

*If you have crew socks at the end of this wall, use the “crew spot” above the vertical rows of crews

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June 2011 Insole NEW Signage

Look forward to New Signs for insoles! What: Insole Fixture/Dept signs and RRS Insoles planogram (on next page ) Where: Priority location is the far end of the shoe wall (opposite socks) *If space on or adjacent to the shoe wall is not available use fixture

Department wall sign Stores: 102,105,106,108,109,111,112,115, 301, 303, 502, 701, 702, 703, 704, 705, 706 * Place sign on wall above Insoles

Department fixture sign Stores: 101,107, 110, 113, 114, 302 *Place sign on fixture

Toss Out old orange and white Insole signs

24


June 2011

RRS Insole Planogram w/ NEW SIGN!

Department/H-Rack Sign

Sku

Size

RRU1059 Cushion Plus

RRU1060 Cushion Plus

RRU1061 Cushion

RRU1098 Women Cushion

RRU1063 Support Plus

RRU1097 Women Support Plus

RRU1085 Support 3/4

RRU1062 Support

RRU1096 Women Support

RRU1064 Control

7/8

6/7

5/6/7

5/6

A/B

A

A/B

A/B

A

5/6/7

9/10

8

8/9

7/8

C/D

B

C/D

C/D

B

8/9/10

11

9

10

9

E/F

C

E/F

E/F

C

11/12

12

10

11/12

10/11

G

D

G

G

D

13/14

Top

Floor *An H-Rack fixture allows a maximum of 3 facings vertically. Please combine the bottom two facings 25


June 2011 Hydration Display ARB Due Date: 6/1 June is Hydration Month! Get Ready to propel hydration sales and quench our customers thirst for style! Place NEW Hydration Marketing Poster and running mannequin near the front of the store.

Dress Mannequin in: RRL1129 Pacific Blue, size small RRL902 Black, size small *Add hydration belt and palm holder *Move Nathans water bottle fixture to the front of the accessory department and visible from main aisle.

26


June 2011 RRS Women’s Table Set Up June 1st – 30th ARB Due Date: 6/1 Large Table RRL1129 Pro Velocity Seamless Sleeveless RRL1130 Pro Velocity Seamless Short Sleeve

Small Table RRL990 Velocity 6” Compression Short RRL1017 Velocity 5” Short

Mannequin Forms Dress Form 1 in: RRL 1129 Pacific Blue, size small RRL 990 Black, size small Dress Form 2 in: RRL1130 Watermelon, size small RRL1017 Grey, size small

•Use BOGO Highlighter

• Paper Folds keep Roadrunner tables looking GREAT!

27


June 2011 RRS Men’s Table Set Up June 1st - 30th ARB Due Date: 6/1 Large Table RRM1062 Pro Velocity Seamless Sleeveless RRM1063 Pro Velocity Short Sleeve Small Table RRM1066 Velocity 3” Split Short RRM1041 Velocity 5” Short Mannequin Forms Dress Form 1 in : RRM1062 ST-size medium RRM1066 RY- size medium Dress Form 2 in: RRM1063 RY- size medium RRM1041 BKST- size medium

•Use BOGO Highlighter

•Paper Folds keep Roadrunner tables looking GREAT!

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June 2011 Mannequin Planograms Keep Up You will be happy to know, It’s time to update our mannequins! Please follow planograms below and pair up with Nike shoes and coordinating accessories!

Women's (Size S) 1. RRL1137-Bk Velocity Skort RRL1130- PAC Pro Velocity Seamless Short Sleeve 2. RRL990-BK Velocity 6" Compression Short RRL1129-WT Pro Velocity Seamless Sleeveless 3. RRL1017-BK Velocity 5” Short RRL910-PAC Everyday Tank

Men's (Size M) 1. RRM892-BK Velocity 9" Compression Short RRM1062-RY Pro Velocity Seamless Sleeveless 2. RRM1041-RYBK Velocity 5" Short RRM1063-ST Pro Velocity Seamless Short Sleeve 3. RRM1066-BK Velocity 3"Split Short RRM1007-RY Velocity Singlet

GREAT looking Mannequins make our customers happy and drive sales!! Your store deserves Great Sales! 29


June 2011 Vendor Coop Tables Nike ARB Due Date: June 1st-15th

Display Shoes: Nike Air Pegasus +28, NIK1376 and NIK1377 If you have Nike apparel , dress form and place towards the back of the large table New marketing materials will ship to each store directly from vendor.

Asics ARB Due Date: June 15th -30th

Display Shoes: Asics Cumulus 13, ASC1498, ASC1499 Nimbus 13, ASC1494, ASC1495 If you have Asics apparel, dress form and place towards back of large table New marketing materials will ship to each store directly from vendor.

**Please do not toss vendor supplied materials without approval, or change out sooner than dates given above.

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June 2011 Planogram Updates You will be happy to know updates have been made for the following planograms: Updates available at: P:\Retail\Visual Merchandising\PLANOGRAMS

Nutrition

Aid Station

Fitness Equipment

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Friendly Reminders In order to meet the needs of the stores and keep them looking GREAT!, please follow these guidelines for requests: STORE SUPPLIES: Bags, stickers, hangers, sizing rings, etc. are located on the Intranet.

AND SIGNAGE: Department signs, shoe slats, wobblers, pricing signs, etc. Request through Retail Sign Order form found on Retail intranet on FRIDAYS. Send questions to: Bryon Halperin ext 233, bhalperin@roadrunnersports.com FIXTURES/Merchandising: Pegs, shelves, mannequins, table, racks, baskets, etc. Send Requests in one day a week: FRIDAY Send requests to: Lisa Esmael ext 213, lesmael@roadrunnersports.com All requests will be filled the following Monday and will ship out with the stores next replenishment schedule. Planograms: All store planograms may be found in P:\Retail\Visual Merchandising ARB Completion photos stored in: P:\Retail\Visual Merchandising\ARB-COMPLETION PHOTOS All questions regarding store layouts, department movements and larger projects, please continue to call: Melissa Jones, Visual Merchandising Manager ext 478. mjones@roadrunnersports.com

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June Planner