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On the Internet at www.MissionValleyNews.com

2010 “WALK A MILE IN HER SHOES” EVENT TO BENEFIT YWCA’S BECKY’S HOUSE®, SEPT. 30

San Diego Joins 100,000 Homes National Campaign Sign Up Now to Volunteer in Downtown San Diego Partnership Registry Week at www.SDCleanAndSafe.org

Registration is now live at www.ywcasandiego.org To bring awareness to domestic violence in our community, brave men (and women) will walk in high-heeled shoes at the third annual “Walk a Mile in Her Shoes” fundraising event, organized by the YWCA of San Diego County. The one-mile walk will be held Thurs., Sept. 30, 2010 at 6:00 p.m., with check-in starting at 5:00 p.m. downtown San Diego. A post event reception will follow at 6:30 p.m. at Hotel Solamar’s Lounge Six, featuring food, drinks, music, awards, raffle prizes and more. Registration is now live at www.ywcasandiego.org. The State of California has nearly eliminated all of the funding to domestic violence shelters, so this year’s event is more mission critical than ever. The YWCA is calling on San Diegans for help! This symbolic Walk a Mile fundraiser is a family-friendly event that calls light-hearted attention to the very serious subject of domestic violence and builds awareness of its impact on the community. The proceeds go to support the YWCA’s Becky’s House® Domestic Violence Programs. Many of the participants walk in high heel shoes through downtown San Diego, but these are not required of the participants. The one-mile walks ends at a celebratory post-walk reception. Registration is currently underway for individuals, as well as teams from companies and community groups large and small. Children and school groups are welcome. Participants can sign up as an individual or team online at www.ywcasa​ ndiego.org and are encouraged to raise pledges from family and friends. For more information about sponsoring a team of walkers, call 619.239.0355 ext. See Shoes, Page 8

The End of an Era – Condo Conversions By: Alan N. Nevin MarketPointe Realty Advisors has just produced its second quarter 2010 Residential Trends report on new housing for sale. Research Director Robert Martinez pointed out to me that of the 100-plus projects selling in San Diego County, only one of them is a condominium conversion and that one is almost sold out. Thus, we have come to the end of an era. Condominium conversions occur in waves in San Diego County. The first major wave was in the late 1970s. Then there was a minor wave in the 1980s, but the granddaddy of them all was of 2003-07 when more than 17,000 apartment units were converted to condominium status and sold. Most of the buyers were firsttime homeowners who were able to qualify for loans on these units. The conversion units typically sold for $100,000 to $150,000 less than new condominium products of similar type. For instance, in 2005, the average new condominium sold in See Conversions, Page 2

Volume IV – Number 9

FASHION VALLEY TO HOST FASHION IN THE VALLEY A Two-Day Fashion Event September 9 & 10 Fashion Valley, San Diego’s retail fashion leader will be hosting two days of fall style in runway shows Thursday, September 9 at 7:00 p.m. and Friday, September 10 at 6 p.m. and 7 p.m. in center court on level one. The shows will feature the latest fashion trends teamed with this season’s accessories. Thursday’s show will feature BCBG, Betsey Johnson, Charles David, Custo Barcelona, Henri Bendel, Karen Millen, Kate Spade, Max Studio, Michael Kors, Oliver Peoples, Steve Madden, Stuart Weitzman, Tory Burch, True Religion and featuring a special peek at the Neiman Marcus fall line. A special fundraiser to benefit Susan G. Komen for the Cure will also take place. On Friday, two shows will feature fashion retailers; A Pea In the Pod, Banana Republic, bebe, Forever 21, Gap, Intimacy, Lilley Pulitzer, JC Penney, Sun Diego, among others. See Fashion, Page 11

The Downtown San Diego Partnership, The United Way, The County of San Diego, The San Diego Housing Commission and Centre City Development Corporation have teamed up with Common Ground and the 100,000 Homes Campaign to end Chronic Homelessness. Registry Week will take place September 19th – September 24th, which will include a comprehensive survey and registry of homeless people in downtown San Diego. The registry data will be analyzed and prioritized, matching those in the greatest need to housing. The goal is to directly assist in getting the most vulnerable individuals into permanent housing with necessary social services to support their individual needs. The Regional Task Force on the Homeless’ 2010 Report indicates that more than 800 people are living on our streets downtown. Many believe that number is higher now. It is also estimated that nearly 40% of those on the streets could be U.S military veterans. San Diegans are proud of our history as a military town and this is a sad situation that needs to change in our community. Both the County and the City of San Diego are stepping forward to help along with the local office of the U.S. Veterans Administration and many of our nonprofit social service providers who are experts at working with the chronic homeless. There are multiple opportunities and several ways to be part of the DownSee Homelessness, Page 4

River Park Foundation to Observe September 11th National Day of Service and Remembrance Giant Community Cleanup at Qualcomm Stadium On Saturday, September 11, 2010, starting at 9 AM, as part of the 9/11 National Day of Service and Remembrance, the San Diego River Park Foundation along with community partners including university service clubs, members of our armed forces and individuals will gain access to the river in the southern parking lot of Qualcomm Stadium for a community cleanup of the historic San Diego River in anticipation of a future river park along the 52-mile river. The San Diego River Park Foundation has been working for nine years to build community and stewardship around the San Diego River, advocating for a continuous river park system connected by a trail from the mountains to the ocean. “One of the pressing issues in trying to create a river park that is safe and See Cleanup, Page 4

Photo credit: Mohsen Zamani of Mission Valley News

September 2010

One of the most beautiful areas located in the center of Mission Valley is Riverwalk Golf Course and the handsome bridge that spans the San Diego River.


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MissionValleyNews.com — September 2010

AT LONG LAST, SHOVELS HIT GROUND ON SAN DIEGO’S NEW CENTRAL LIBRARY Mayor Sanders joins hundreds of San Diegans at historic groundbreaking Decades of hard work paid off just recently as the city broke ground on a new state-of-the-art central library, a $185 million centerpiece of learning and civic engagement that will be built without any money from the city’s operating budget. “I couldn’t be prouder of the countless people who have spent so much time and energy on making sure we arrived at this day,” said Mayor Jerry Sanders, who led the groundbreaking ceremony. “Our work will pay dividends for future generations of San Diegans.” Sanders was joined by numerous supporters of the new library, including Joan and Dr. Irwin Jacobs (who have pledged $20 million toward the project) along with dozens of other public figures and dignitaries. “Joan and I are very pleased to join with so many others in our community to finally reach this very special day,” Dr. Jacobs said. “We look forward to the library becoming a prime focus within the region for civic engagement, educational activities and pursuit of knowledge in its ever-expanding forms. We anticipate extended operating hours using the committed private resources to supplement city general funds.” Money for the project comes from several sources, not a penny of which could have been used for branch libraries or any other city services. The financing breakdown: $80 million in redevelopment money; a $20 million state library grant; $20 million from the San Diego Unified School District, which will use two floors for a charter school; and $63 million in private donations (of which more than $30 million has already been raised). See Library, page 3

OPERATION HOMEFRONT SOUTHERN CALIFORNIA TO HOLD 2010 FREEDOM WALK To help remember and honor the lives affected by 9/11 and to honor all veterans, Operation Homefront Southern California will host FREEDOM WALK 2010. This year, more than 20 Freedom Walks will be held across the country by Operation Homefront chapters. Details:  —Saturday, SEPTEMBER 11, 2010 beginning at 9 AM with a special ceremony. Registration begins at 7:30. —The 1.5 mile FREEDOM WALK will begin and end at the Veterans Memorial Garden, located in the Southeast corner of Park Boulevard and President’s Way in Balboa Park.  —Emmy Award Winning Anchor/Reporter for NBC 7/39 Monica Dean, daughter of a retired Navy Captain, will be our ceremony emcee.  See Freedom Walk, page 4

Conversions, from page 1 San Diego County was priced at $421,000 compared to $290,000 for a conversion unit. In most cases, the conversions were of low-rise apartment projects that were 15-25 years of age and generally in need of substantial maintenance and modernization. The condo converters typically spent $25,000-$50,000 per unit modernizing the projects, something the owners at rental apartments could never afford to do. A study profiled owner-occupant conversion buyers here in the county. Typically, they were young college-educated singles and couples buying their first home. More than 90 percent were satisfied with their purchases. Conversion projects were typically fitted with new dual-pane windows, new water heaters, new roofing and other environmentally sound improvements. In addition, they almost always were treated to new kitchens, bathrooms, floor coverings, hardware and fixtures. In almost all cases, the exteriors were cosmetically transformed into “like new” condition. And on some occasions, converters took the opportunity to rehab historic buildings like 3200 Sixth Ave. In that case, Del Mar Heritage expended more than $100,000 per unit to bring new life to an architectural monument. Similarly, Joe Sapp thoroughly rehabbed a 123-unit classic Point Loma project, also expending $100,000 per unit to bring what is now called San Diego Yacht Club back to life. The conversions were different animals than new construction. As a result, an entire new industry was founded and San Diego County led the way nationally. Here in San Diego, companies like Pacifica, CRS, Hammer Ventures, Premier Coastal, Sand’n’Sea and Maisel Presley established conversion divisions and often joint ventured with equity partners like Lehman Brothers (may it rest in peace) and Carlyle. The conversion wave created two classes of apartment project sales. There were those that were sold as regular apartments and then those with condominium map approval. Each year from 2003-06 the spread between the two widened. Often, a 15-20 percent premium was paid for projects with condominium maps. At the same time, the price of regular apartment projects was escalating due to massive inflows of investment capital. Between 2003-06 prices of nonmapped projects increased from an average of $142,000 to $188,000, a gain of 32 percent. Capitalization rates (cash on cash yield) plummeted from the 6-7 percent range down to 4-5 percent. Similarly, the cost of convertible projects increased from $167,000 to $204,000 per unit, thus pushing up the price of the See Conversions, page 4

How Long Does it Take to Sell Your Mission Valley Home During a Recession? By George Bandak and Sussy Brown, Coldwell Banker In a normal market and better economic times the standard time a property stays on the market is about 30-90 days. Once the property enters into a real estate contract the average closing time is 30-45 days.  With these numbers in mind let’s see what happened in Mission Valley from August 1st to 21st. A total of 16 homes were sold during this period with an average time of 69 days on the market, 1 foreclosure and 4 short sales. 44 properties are in escrow and only 12 of them entered into a purchase contract this month.  The average time for these properties was 58 days on the market. 38 properties are contingent meaning they have an offer accepted waiting for lender’s approval. The average market time is 148 days. Currently there are a total of 103 Mission Valley homes for sale, 40 of them are distressed properties and 8 foreclosures.  29 properties were listed this month. The listing price for the bank owned properties in Mission Valley are ranging from $113,900 to $399,999 with an average of 51 days active on the market. As summer days come to an end we will be entering the slow season to buy or sell real estate and the average selling time will increase a little bit.  In this market economy takes more than usual to From one original only, sell a house starting with 500 min. on 8.5 x 11” the location, condition, price and advertising.  (NO LIMIT ) It is very important to SHOP OPEN M–F • 12:30 to 5:30 PM know and understand the market conditions in Sales, Service & Supplies Color your area.  A real estate Same Day Response Copies professional can help you Digital/Analog • Reliable .29¢ with the comparables of and up your home, sales strategy and what you need to Ph. (619) 282-6252 do to make your home 3200 AdAms Ave. ste. 103 Fax (619) 521-0117 to stand out and sell it sAn diego, CA 92116 copyserv@att.net in the shortest period of time. 

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No Coat Left Behind - St. Paul’s PACE Program for Seniors to Hold Coat Drive for San Diego’s Elderly in Need St. Paul’s PACE (Program of All-Inclusive Care for the Elderly) is holding a coat drive for seniors in need from September 1 through October 1, 2010 to help ensure that no senior goes without warm clothing this winter. Items needed are new or gently used coats, scarves, gloves, sweaters and winter socks. All donations will be used for PACE seniors or donated to the West Senior Center. Those interested in making donations can drop items off Monday through Friday from 8:30 a.m. to 4:30 p.m., at 111 Elm Street, San Diego, 92101. For more information, please contact Kourtney Schrock at (619) 677-3800 or visit www.stpaulspace.org


MissionValleyNews.com — September 2010

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Gina’s Valley Views

Photo credit: Mohsen Zamani of Mission Valley News

By Gina Cord, Founder What a wonderful experience I had the pleasure to partake in by having a special VIP invitation to have luncheon at SDSU with Newt and Callista Gingrich and to listen to their inspiring experience in writing and producing “Nine Days That Changed The World.” This is the story of Pope John Paul II’s historic nine-day pilgrimage to Poland in June of 1979 which created a revolution of conscience that transformed Poland and fundamentally reshaped the spiritual and political landscape of the 20th Century. Newt and Callista, along with a Polish, American, and Italian cast, explore what transpired during those nine days that moved the Polish people to renew their hearts, reclaim their courage, and free themselves from the shackles of Communism. What started out to be a book later became a DVD in color and which the Gingrich’s intend to distribute worldwide to promote the meaning of Peace and Spirituality. Their next stop on their worldwide tour will be a presentation at the United Nations in September. My good friend, Susan C. Thorning, President of the Mission Bay Rotary Club is preparing a fund-raising event for the Club which will be a Pancake Breakfast on October 9th from 7 am to 10:30 am at the The Wavehouse in Belmont Park, located at 3125 Mission Blvd. Breakfast includes pancakes, sausage, juice and coffee and tickets are $8 or two for $15. All funds will be distributed to Polio Plus and local community projects which this Club is so good at producing. For more information call Susan at 858.336.6474. And speaking of fund-raising, Jade Willey, who is the 12 year old daughter of Katherine Willey, Past President of Old Mission Rotary Club, came up with a unique method of fund raising by having the children of her school make and sell muffins in order to present the funds to Hugh Kramer, also a Rotarian with Old Mission, who is in charge of the Thousand Smiles. Thousand Smiles is a special project for Rotarians who take doctors and nurses to Ensenada in order to operate to repair cleft palates of the children of that area. Jade’s efforts produced a check for $600. to be used for the children in Ensenada. With summer quickly fading away, we hope all of our readers enjoy a long and happy vacation weekend for Labor Day!

The First Korean American Federation Establishes New Meeting Facilities The First Korean American Federation of San Diego was inaugurated in March of this year and was celebrated by hundreds of dignitaries including, Charlene Zettel who was there in person to bring Governor Arnold Schwarzenegger’s congratulatory greeting and Duncan Hunter, Dennis Hollingsworth, Joel Anderson, Nathan Fletcher, Sheriff Bill Gore, Nick Popaditch, Rick Powell, Jimmy Duffy, Larry Kincade, Bill Trask, Julio Deguzman,  Mary Kuper and many others. The Korean community was represented by Dr. Kim Byong Mok, Dr. James Koo, President Jae Duck Rhee and Rev.Young Chul Kim and lots of other Korean VIPs. On August 1st, the new meeting facilities were dedicated at 7677 Ronson Road #110 as the official place to serve the community, and again was attended by many dignitaries of the City. The President of the Korean American Federation, Dr. Grace Lee, stated “The purpose of our mission is to serve our Korean Community in many directions such as education, culture, economy and to make sure that the traditions of our country our maintained. We will help Senior Citizens who need transportation for medical appointments, and to provide education for under-privileged children and keep them safe from the street and bad environments. We will try to help Dr. Grace Lee, President our community in place where we can Korean American Federation assist them in any way possible. We want to be very necessary entity to help for the Korean People. I did these things for more than 30 years behind the scene volunteering as a missionary, but it is about time to come out and stand up to help more aggressively as a group where we can accomplish lots more and better. We have lots of good people standing by to be able to assist the community to take action.” “And I, as the first President of this organization, will do my best to seek for the benefit of the people in our community and all of us to be one voice to express our opinion for public welfare and to accomplish our goal to be a proud entity not only to Koreans but to all San Diegans.” For more information on the Korean American Federation call Grace Lee, Ph.D, President at 619.962.1119 email gpisandiego@yahoo.com

Library, from page 2 The nine-story building -- scheduled to open in 2013 -- will serve as the heart of the city’s 35-branch library system and will be a new regional center for learning and literacy. It will have 400 computer workstations, free Wi-Fi access, a cafe and multiple community gathering spaces for events ranging from book readings to art displays and music performances. Its 295,000 square feet will be more than twice the size of the current central library. An additional 76,000-plus square feet will be used for a charter school that will occupy the library’s sixth and seventh floors. Another 129,000 square feet will be used for underground parking. See Library, page 13

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MissionValleyNews.com — September 2010

From Phoenix to San Diego: A Challenging Bike Ride for a Great Cause

THIRD ANNUAL BIA CARES FURNITURE FANTASY SALE SET FOR OCTOBER 2

When 50 cycling enthusiasts pedal from Phoenix to San Diego this October, they’ll not only test their endurance, they’ll be on a mission to make a difference. The third annual Ride for Semper Fi, which begins Oct. 13, is a 430-mile, three-day cycling adventure to raise money for injured Marines. The goal is to raise $177,500 for the Injured Marine Semper Fi Fund by the time the cyclists end the ride at Sea World on Oct. 16. “We are not professional athletes or career fundraisers, but we are people who want to give back to those Marines who have sacrificed so much of themselves in order to fight for our country,” John Greenway, founder and chairman of The Ride for Semper Fi, said. Between now and the Ride’s kick-off in October, the 50 riders who participate—including some injured Marines who have benefited from the fund in the past—devote nearly five months to a rigorous training regime. They complete training rides of up to 100 miles while also continuing their individual fundraising efforts. In 2009, the Ride raised more than $150,000 to help defray expenses, assist in recovery and support family members of Armed Forces service people injured in combat. This year, the fundraising goal is $177,500, which will help pay for medical expenses, physical therapy and other necessary equipment, such as wheelchairs and prostheses. “The Marine Corps was founded in 1775,” Greenway said. “So, we knew

If you’ve been searching for a stunning sofa or a dreamy bedroom set but high price tags have held you back, the Building Industry Association of San Diego County has the perfect solution — a Furniture Fantasy Sale. On Saturday, October 2, from 8 a.m. to 2 p.m. the public will have an opportunity to purchase high-end model home furnishings, office furniture and accessories at deep discounts in a large warehouse at Liberty Station. This year's event is the third annual and sponsored by BIA Cares, the homebuilders’ charitable foundation. Last year's Furniture Fantasy was a huge success. More than 1,000 people lined up as early as 4 a.m. and BIA Cares raised over $60,000. Furnishings, which included hundreds of couches, bedspreads, framed pieces of art, plants and desks were supplied from area decorated model homes, offices and supply companies. All items were sold at a fraction of the original retail price. Co-chairing the event are Robin Skaggs, sales and marketing manager for Heritage Building & Development and Pacific Coast Communities and Lora

See Bike Ride, page 7

See BIA Cares, Page 13

The Ride for Semper Fi sets goal to raise $177,500 for injured Marines and their families

Exploring Wine – An Extended Studies Course at SDSU San Diego State University’s College of Extended Studies will begin the fall semester of its Professional Certificate in the Business of Wine program by offering the “Exploring Wine” course Tuesdays, Sept. 14–Oct 12, 6–9 pm. Students in this course are taken on a journey around the world of wine. The course offers an extensive overview of the role and influence of wine in history and today’s culture. Topics covered include: history, grape varietals, viticulture, language and labeling, and tastings. Instructor Lisa Redwine, certified sommelier from Court of Master Sommeliers, is the manager and wine director of The Shores Restaurant in La Jolla. Cost of the course is $295 or $325 after Sept. 7. For more information, call (619) 594-6924 or visit www.neverstoplearning.net. This is a SDSU Research Foundation program. SDSU’s College of Extended Studies reaches out to the greater San Diego community, the nation, and the world through a wide variety of lifelong learning classes, seminars, and certificate programs. Career advancement courses are offered in many areas of management, leadership, and quality improvement while self-enrichment courses range from astronomy to web design. Additionally, the College offers more than 50 certificate programs, online courses, and many other learning opportunities. To register or for more information, call (619) 265-SDSU (7378) or log on to www.neverstoplearning.net

Homelessness, from page 1 town San Diego Registry Week. The project will take place over a six-day period from Sunday, September 19, 2010 through Friday, September 24, 2010. During that week, we anticipate needing upwards of 150 volunteers, most of which will be needed to conduct the surveys with homeless individuals on the streets downtown. However, there are other vital roles to support the efforts of the survey volunteers and to conduct the data entry. For more information and to sign up to volunteer, please contact the Downtown San Diego Partnership at 619-234-0201 or visit the website www.sdcleanandsafe.org

Conversions, from page 2 ultimate selling price of a conversion unit. By the end of 2007, the era was concluding as most of the major converted projects sold out. After a 2,183-unit sale total in 2007, sales dropped to 511 in 2008. A few converters were caught in the game of musical chairs and only partially sold when the real estate market quickly deteriorated. Most of those projects went back to lenders and usually sold to entities that now operate the unsold units as rental apartments. This, of course, was not appreciated by those who had acquired units in the project, but the possibility of selling out the balance of the units in the then-current market was low. In a few cases, the lender did complete the project as condominiums. One such case is 300-unit Balboa Ridge, which Laconia sold out on behalf of the lender. On balance, the conversions provided thousands of first-time homebuyers a way to own a home. Admittedly, many lost those homes in the real estate crash, but, of course, those losses were endemic to the entire real estate community. In all fairness, most buyers had $0 or at best 3 percent down payments so the losses were not monumental, though nonetheless painful. There remain more than 300 projects that are mapped for conversion in the county. We suspect that within three to five years, the conversion market will resurface. All it will take will be new equity sources and a shortage of housing created by the inability of developers to find land and financing for new condominiums. Alan Nevin is the Director of Economic Research for MarketPointe Realty Advisors, an industry leader in providing market analysis to real estate professionals and businesses in Southern California.

Freedom Walk, from page 2 —Keynote speaker is Assemblyman Nathan Fletcher. He is the first combat veteran of the Global War on Terror to serve in the California State Legislature.  —Performances by Navy Band Southwest’s Ceremonial Band and Contemporary band The Destroyers. —There is no cost to participate, and anyone may walk with us to honor the lives affected by September 11. Freedom Walk is a nonpartisan, inclusive event open to the general public. The purpose of this event is simply to continue the tradition Operation Homefront started to reflect on the lives lost on Sept. 11, renew our commitment to freedom and the values of our country, and honor our military members and veterans.  Operation Homefront is one of the nation’s largest nonprofit organizations dedicated to assisting the families of our services members and wounded warriors.  San Diego is the oldest and largest of 23 chapters nationwide and provided over 7,250 needs to military families in 2009 alone.  Our programs focus on emergency financial assistance, such as food, baby care items, vehicle donation and repair, computer donations, financial assistance during times of personal crisis, and social support during especially difficult deployments and holiday seasons. 

Cleanup, from page 1 healthy is the presence of what we call ‘legacy trash sites,’” says Rob Hutsel, Executive Director of the San Diego River Park Foundation. “Legacy trash sites are those that have been accumulating over time, sometimes over decades, that can cover several hundred square feet and in some spots be several feet deep. Our plan is to tackle this trash near Qualcomm Stadium in an effort to promote a clean and safe river and promote a healthy community in Mission Valley.” In October 2008, the San Diego River Park Foundation sent out volunteer survey teams to locate and document trash sites and other issues along nearly 30 miles of the San Diego River. The program, named RiverBlitz, identified and documented 397 trash sites. In the nearly two years since the 2008 survey, thousands of volunteers organized by the River Park Foundation have cleaned up an amazing 377 of the original 397 sites, a huge undertaking. 18 of the remaining 20 legacy sites are located just south of the Qualcomm Stadium parking lot. “Our volunteer-based river cleanup program has been extremely successful, having removed over 1.2 million lbs of trash and debris from the river,” continued Hutsel. “Our experienced and talented volunteer leaders and program coordinators really know what they are doing. This is especially important given that this particular section of the river behind the stadium can hold many challenges including steep, rocky terrain and dense thickets of vegetation. However, several tons of trash and debris has managed to make its way back to the river there, degrading habitat while polluting our community.” For the September 11th event, the River Park Foundation has set a lofty yet attainable goal to remove 8,000-pounds of trash in just three hours. All volunteers are invited to join this special event to help care for the community. Volunteers will meet near section J-5 in the southwestern section of the Qualcomm Stadium parking lot. All tools and supplies will be provided. Volunteers are required to wear closed-toe shoes and it is recommended that they wear sturdy clothes, a hat and sunscreen. The September 11 National Day of Service and Remembrance, by presidential decree, recognizes and encourages volunteerism and service to the community as an appropriate way to observe the anniversary of this date by working to create positive action in our communities and our environment. For more information or to sign up for the September 11 National Day of Service and Remembrance at Qualcomm Stadium, call the River Park Foundation office at 619.297.7380 or email volunteer@sandiegoriver.org. Information on the San Diego River Park Foundation can be found at www.sandiegoriver. org.


MissionValleyNews.com — September 2010

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HEALTH Can Sunscreens Be Causing Cancer? By Dr. Michael Pritsker, DC For many years, we have known two things to be true. First, the sun is bad for you, and therefore, exposure should be limited. Most people don’t know this, but the sun has three types of “rays,” not just two. The first is ultraviolet C light, also known as UVC. This ray usually does not reach our planet’s surface and this is good because it is believed only brief exposure to UVC rays is fatal. Next is ultraviolet B, also known as UVB rays. These have long been considered the “tanning rays.” They are strongest during the summer months when the Earth’s orbit is closest to the Sun. UVB rays are what produce a “sun tan.” For many years, sunblocks and sunscreens only attempted to block UVB because science was unaware of the effects of UVA rays (the third type of sun ray) on the body. UVA was believed to be the safe ray in the 1980s, which spawned the growth and popularity of the artificial sun bed industry – some dermatologists even backed this artificial tanning! But, science now believes UVA rays actually do more damage than UVB rays! UVA rays are not dependant on how far the Earth is from the Sun – so the effects are the same all year round. What’s more, UVA penetrates light clothing and car windshields... even many hats. Over-exposure to the sun has been linked to premature aging and even deadly skin cancer. This brings us to the second so called truth which is limit exposure to See Sunscreen, page 7

Don’t Let Muscle and Joint Pain Slow You Down A mild climate and year-round sunshine make San Diego an ideal place to live, play, and workout. Running along the beach, riding a bicycle, or simply hopping on the treadmill are an everyday part of life for many San Diegans. Whether you have been out training too much or you are suffering stiffness from not enough exercise, everybody experiences sore muscles and joints from time to time. The real trouble begins when work and play are interrupted by pain. Uncomfortably sore muscles and joints can appear for a myriad of reasons. From simple joint and muscle strains to more serious diseases like gout and arthritis, aches and soreness affect millions of Americans each year. If the source of sore muscles and joints is something obvious such as over training, there is less need for concern. However, if the muscle and joint soreness comes from an unexplained or mysterious source, it is extremely important to get a diagnosis by a health care professional. Diseases like gout and arthritis cause serious pain and discomfort in the body. Without proper treatment, gout can permanently damage the affected joints and even the kidneys. If arthritis goes untreated, it can significantly shorten ones lifespan by an average of seven to eight years and increases the risk for heart attack and stroke.

Counting Sheep By Lindsey Nelson, Fitness Coordinator Mission Valley YMCA Sleep is a regular part of our daily lives, but how important is it really? Weight loss may have more to do with sleep than we’ve previously thought possible. Sure, when we don’t get sleep we feel groggy and a little out of sorts, but did you know that lack of sleep can also pack on the pounds??? Lack of sleep drives leptin levels down; leptin is the mouth’s guard that sends signals to the brain that one is full. It is harder to get satisfaction after you eat. Basically, your body craves more food then you actually need, which then leads to over eating. So not only are you tired and have no energy to workout, but now suddenly you’re eating like you’re hibernating! I’m guilty of going through nights with only 3-4 hours of sleep. It’s easy to get preoccupied with other things that seem more important, but lack of sleep affects my entire day: I’m grumpy, I don’t want to workout and I have to continually eat to stay awake. I feel icky! When I get the recommended 8 hours, I feel great, I can focus at work and I can push myself harder when I work out. I feel happier, healthier and I get the fitness results I want. In short, if we sleep a little more, we may eat a little less, and if we eat a little less, we might weigh a little less… makes perfect sense! Do your best to get a good night’s sleep so I can see you working hard in the gym with a smile on your face getting the results you want.

WALK n’ ROLL For Ataxia The San Diego Ataxia Support Group is holding their Fourth Annual Walk n’ Roll for Ataxia on Saturday, September 25th in celebration of International Ataxia Awareness Day. The walk is held in downtown San Diego at Tuna Harbor Park, in the shadow of the Midway. The walk is from the USS Midway to the Star of India and back. There is music, opportunity drawings, a free Walk n’ Roll t-shirt, refreshments and many new and old friends. Registration is from 7:00 to 8:00 a.m. Walk n’ Roll begins at 8:00 a.m. There is no registration fee – donations only. There is free parking at the Fish Market. Ataxia means lack of muscular coordination; there is slow, progressive deterioration of nerve cells which eventually cripples the affected person. There are neither treatments nor a cure of ataxia at this time. Ataxia See Ataxia, page 12

See Acupuncture, page 7

First National Urgent Care Franchise Awards Territory to Local Business Executive Doctors Express Plans to Revolutionize Medical Care in the San Diego Area Doctors Express, the first ever national urgent care franchise, has awarded a territory to a local businessman who plans to revolutionize medical care in the San Diego area with a new concept in healthcare. Paul Arvanitis, FACHE who has over 20 years of experience in healthcare management, was awarded the exclusive rights to Doctors Express center in San Diego. Arvanitis is the sole owner of the first facility located in Santee and hopes to grow his business with multiple centers throughout San Diego County.   “We are excited to be awarded this tremendous opportunity with Doctors Express and look forward to providing patient-focused, affordable healthcare to San Diego area patients,” says Arvanitis, “This region needs more convenient healthcare options, and we have the ideal alterative to costly ER visits for non-life threatening  medical treatment.”  The Doctors Express walk-in medical center differs from other medical clinics by offering a consistent, broad range of treatment and services on the See Doctors, page 13

BACK-TO-SCHOOL IS GREAT REMINDER TO IMMUNIZE Three New Cases; Whooping Cough Vaccination Clinics Continue As San Diego County children begin another school year, it’s the perfect time for parents to make sure their children are up-to-date on vaccinations, especially as cases of pertussis, commonly known as whooping cough, continue to rise according to County Health and Human Services Agency officials. There have been 412 cases reported so far in 2010. There were 143 cases in all of 2009, and the previous high for San Diego County was 371 cases in 2005. “Back to school time is the perfect time to remind parents to make sure their children are immunized against pertussis and other diseases,” said Wilma Wooten, M.D., M.P.H., County Public Health Officer. “It’s important to remind See Immunize, page 7


Page 6

MissionValleyNews.com — September 2010

COMMUNITY GOVERNANCE Celebrating Our Cleanest Air-Year On Record

By Chet Barfield, Mission Valley representative for Councilmember Donna Frye

We have come a long way in the last 14 years By San Diego County Supervisor Ron Roberts Congratulations San Diego on having the best air quality on record. We have worked hard to get here, and we are not done yet. When I first joined the Air Pollution Control District—and was also appointed to the California Air Resources Board —our region was exceeding the state ozone standard 160 days a year. That was Supervisor Ron Roberts Represents unacceptable. District #4, in Mission Valley Now, more than a decade later, in 2009 we lowered that number to only two days. Even better, through mid-August of this year, San Diego County has seen zero days. This is an amazing accomplishment, and one not lost on long-time San Diegans who can remember days of hazy skies and/or air that stung your lungs. Getting to this point truly has been a cooperative effort, from car manufacturers and utilities to the air cleaning systems on tugboats and diesel generators…and let’s not forget my annual Lawnmower Trade-In Event. With thoughtful regulation and efficiency incentives, we are attacking air

Photo credit: Mohsen Zamani of Mission Valley News

See Roberts, page 7

The Art Pratt Foundation of Old Mission Rotary Club presents another check for close to $25,000. to the Challenge Center to be used for equipment and physical therapy to assist with the rehabilitation of patients who are incapacitated. Challenge Center is a non-profit organization which takes over medical treatments after insurance funds have been depleted. The check is accepted by Bill Bodry, President of the Challenge Center.

Residents who care about community issues and want to be informed about what’s happening in Mission Valley have an open forum in the Mission Valley Community Council. “Our objective is the exchange of information, the provision of information,” said Council Chairwoman Lynn Mulholland, who has been with the group since its founding in 1992. “We talk about decisions by the City Council or elected officials that would affect Mission Valley.” The group meets at 6:30 p.m. on the third Tuesday of odd-numbered months at the Mission Valley Library, 2123 Fenton Parkway. (Its board meets on even-numbered months.) The Council meetings include updates from police, firefighters and local staffers for city, county, state and federal elected officials. The agenda usually has a main topic with at least one guest speaker. July’s gathering was a candidate forum for the City Council District Six election race Council Member Donna Frye of the (although one of the two contenders was San Diego City Council represents a no-show). District #6, in Mission Valley “The meeting we’re having next month (September) concerns water purification,” or treatment of wastewater for irrigation or drinking, Mulholland said. “The Public Utilities Department is going to review ideas on water purification and what it means.” Before the Mission Valley Library opened in 2002, the group convened in condo complex meeting rooms. It was launched as an alternative to Mission Valley’s planning advisory board, which was vigorously pro-development, said Mulholland, a retired pharmacist who has lived in Mission Valley since 1975. “The density was becoming greater and greater,” she said. “There was no avenue for those who were opposed to it.” See Frye, page 7

SWING FOR $1 MILLION! Bridgepoint Education Holiday Bowl Production For ten days, golfers of all ages and skill levels will pay $1. per ball and take a chance at making a hole-in-one or coming closest to the pin to qualify for the Million Dollar final shootout at Barona Creek Golf Club on Monday, September 20th. The top ten golfers each day will win great daily prizes. This is all part of the Bridgepoint Education Holiday Bowl and try-outs will be held at the Stadium Golf Center, 2990 Murphy Canyon Road (exit 1-15 at Aero Drive). Competitions will be held from September 6-10 and from September 13-17 from 11am to 8pm daily. For information visit BridgepointEducationalHolidayBowl.com or call 619.283.5808.

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Page 7

Sunscreen, from page 5

Frye, from page 6

the harmful rays of the sun by using high SPF sunscreens and sunblocks. For years, the sunblock industry has been booming with the promise their products protect you from the sun’s aging and cancerous rays. But, research now says these “truths” may not be so “true.” For example, there is no consensus whether sunscreens prevent skin cancer. According to the Environmental Working Groups’ (ewg.org) finding, “The Food and Drug Administration’s 2007 draft sunscreen safety regulations say: FDA is not aware of data demonstrating that sunscreen use alone helps prevent skin cancer.” (FDA 2007). The International Agency for Research on Cancer (IARC) agrees. The IARC recommends clothing, hats and shade as primary barriers to UV radiation and writes “sunscreens should not be the first choice for skin cancer prevention and should not be used as the sole agent for protection against the sun” (IARC 2001a). Even worse, there is evidence emerging that sunscreen may actually increase the risk of skin cancer! Researchers speculate the cause or causes may be lack of UVA protection by most sunscreen for over 30 years, improper usage, staying in the sun longer with sunscreens and some of the ingredients. One big problem is the SPF (sun protection factor) myth. In 2007, the FDA published draft regulations that would prohibit manufacturers from labeling sunscreens over 50 SPF. The FDA stated that anything over 50 SPF was “inherently misleading.” Even an SPF of 50 can be misleading because of the way most people use sunscreen. See Sunscreen, page 16

Acupuncture, from page 5 Another less recognized cause of soreness and inflammation in joints and muscles is food allergies. Many people don’t realize that 50% of our immunity is found in our digestive tract. Thousands of people are dealing with food allergies and don’t even know it. Very often, once a person’s diet is adjusted to manage or avoid food allergies altogether, the inflammation and pain will simply disappear on its own. Getting professional advice from a licensed nutritionist about what to eat and what kinds of foods to potentially avoid is a great idea for anyone suffering from unexplained joint and muscle pain. Seeking care and medical advice from licensed professionals in dealing with severe or chronic muscle and joint pain is a wise plan of action. Primary care physicians, specialists, and practitioners tend to be the first source people turn to in their quest to relieve discomfort. Complementary medicine (most often called Traditional Oriental Medicine) is another very solid option in diagnosing, treating, and healing muscle and joint pain. This type of medicine works closely with Western M.D.’s to diagnose the pain issues people are enduring using blood work and other forms of testing. Once the source of the muscle and joint pain is determined, a course of treatment such as Chinese herbal medicine, acupuncture, massage, energy work, or other modalities can be recommended. Recovery time will, of course, be different for everyone and is based on how quickly a body responds to treatment. The most important thing to remember is that muscle and joint pain, though irritating, doesn’t have to prevent anyone from participating in the activities they enjoy. Make sure you seek medical care from a trusted source and get back out there to enjoy everything America’s Finest City has to offer. Christian Cristiano is a licensed acupuncturist and CEO of Cristiano Spa & Wellness, Inc., located in Downtown San Diego. To ask your health and wellness questions, e-mail him at christian@cristianospa.com. For additional information please visit www.cristianospa.com.

Roberts, from page 6 pollution on many fronts. By decreasing exposure to air pollutants, we also are promoting the well being of our citizens. Airborne pollutants increase the risk of respiratory problems and aggravate those already suffering from conditions such as asthma. Many of you know that I have asthma, so this success feels personal. As a community we should be proud of what we have accomplished. However, we still have a lot of work to do. The levels of diesel pollutants must be reduced even more, both from on-road sources such as diesel trucks, and off-road sources such as portable power sources. New regulations need to be put into place that transition companies to low polluting machinery or assist with retrofitting existing equipment so that it meets increasingly stringent air quality standards that I know are on the way. We all have a role to play. One example is promotions such as my annual lawnmower trade in event that replaces gas powered mowers with new, rechargeable electric models. Our work there has taken each year more than 15 tons of volatile organic compounds (ozone precursors) emissions out of our air. New cars also pollute less, especially the hybrids and the generation of electric vehicles that will hit the market this year in a large way. I have been working with regional planning experts and the private sector on establishing a network of charging stations around the county for electric vehicle users who find themselves away from home but in need of a charge. In early August we revealed a map of 1,500 potential locations for charging stations. Other ways to personally reduce emissions include making use of mass transit. In a move that will greatly benefit Mission Valley, the region’s trolley system is about to embark on an expansion to University City, including the University of California at San Diego campus, the hospitals, the University Town Center shopping center and points in between. Public transportation is key to reducing emissions for every passenger mile traveled. As I said earlier, we all have a role to play in continuing to clean our air. Thank you for playing yours. Supervisor Ron Roberts’s Fourth District includes Mission Valley and its surrounding communities. You can reach him at ron-roberts@sdcounty.ca.gov, find him on Facebook by searching Ron Roberts and follow him on Twitter at @ ronrobertssd.

Not all Community Council members oppose growth, but most want more parks, open space and infrastructure improvements. “We don’t encourage dissent but we certainly accept it,” Mulholland said. Over the years the group has argued against large commercial and residential projects, winning some battles and losing others. It conducted surveys of residents of Mission Valley and nearby communities regarding land-use and development. The Council also provides a forum for environmental, transportation and quality-of-life issues. Some guest speakers address more diverse topics, like the expert on tea who provided taste samples of the world’s many different varieties. At its peak the group had nearly 300 members but far fewer are active now, Mulholland said. Depending on the agenda, a meeting might draw dozens or fewer than 10. Mulholland believes more Mission Valley residents would get involved with the Community Council if more knew about it. “Participants get a better chance for their ideas for Mission Valley to become a reality,” she said. For more information, e-mail missionvalleycommunitycouncil@hotmail. com or call Mulholland at (760) 610-5010.

Immunize, from page 5 parents that they are not only protecting their own children, but their child’s classmates and friends.” The County is holding additional vaccination clinics on weekends at Northgate Markets and the San Ysidro Port of Entry. The clinics at the six Northgate Markets locations will be held on Sundays from 10 a.m. to 4 p.m. The San Ysidro Port of Entry clinic will be held on Saturdays from 10 a.m. to 4 p.m. The clinics are scheduled to continue on weekends until Sept. 26, based on vaccine availability. County residents are encouraged to continue going to their private health care provider. Vaccines are available at County Public Health Centers for those with no primary care provider. See Immunize, page 16

Bike Ride, from page 4 that raising $177,500 would really mean something to those Marines who are so important to us and our cause. It’s not only about raising the money. It’s about showing them that we respect their history, and recognize their significant contribution to our country’s history, too.” Greenway first envisioned The Ride for Semper Fi when he attended his nephew’s graduation from Marine Corps boot camp. Knowing his nephew would likely be deployed to Iraq or Afghanistan, Greenway became determined to make a significant contribution for his nephew and all other Marines fighting overseas. The third annual Ride for Semper Fi is a philanthropic bicycle ride that begins in Scottsdale, Ariz., and ends three days and 430 miles later at SeaWorld in San Diego. Fifty cycling enthusiasts, ncluding some former Marines, will complete the journey. The ride begins on Oct. 13, but the fundraising journey begins now with a goal to raise more than $177,500 to benefit the Injured Marine Semper Fi Fund. To donate to the Ride for Semper Fi, or to learn more about us, visit: www.therideforsemperfi.com. The Injured Marine Semper Fi Fund is a non-profit charity that has given more than $38 million in grants to more than 15,000 injured Marines and their families. The Fund provides immediate financial assistance to defray hospital bills and recovery expenses.


Page 8

MissionValleyNews.com — September 2010

AROUND OLD TOWN FIESTAS PATRIAS MEXICAN INDEPENDENCE DAY Come celebrate Mexican Independence Day at El Fandango Restaurant in the State Park, where you can enjoy an authentic Mexican dinner with Consuelo, the owner who is from Mexico City. Fiesta de Reyes is a restaurant that serves truly authentic Mexican food. You may dine on the patio and watch all the activities taking place in the State Park. September is the 200th year anniversary of Mexican Independence Day. Fiestas Patrias celebrates the most important day in Mexican history as it was the beginning of their independence from Spain in 1810. The entire State Park will be celebrating and the event will feature music, dancing, games, stage performers and family activities from 12:00 noon to 4:00 pm.    SEPT. 18 — FIESTA OF FLAVORS — part of the Spirits of Mexico event, enjoy samples of delicious food from 14 of our finest restaurants, a Tequila Garden, live demonstrations that include the shaving of a piña (the heart of the agave where the tequila comes from) and non-stop entertainment. The Fiesta of Flavors (which includes the tasting and Everything Agave event is $25.00 per person and will be at the Cosmopolitan Hotel and Restaurant from 1 to 4 pm. The Fiesta of Flavors plus general admission to the Spirits of Mexico event (from 7-10 pm) is $65.00 per person. The Fiesta of Flavors plus VIP to Spirits of Mexico event (6-10pm) is $85.00. For more information, call (619) 291-4903.    SEPT. 18 & 19 — SPIRITS OF MEXICO — Everything Agave will be held in the State Park. This event is the largest celebration of Agave Spirits in the U.S. and will feature World Class Tequilas, Mezcals, Infused Delicacies, Calpulli Mexihca Dancers, Gutierrez Family Andalusians (horses), Master Distillers, Authors, Aficionados, Mixology Demonstrations and more! Sponsored by the Fiesta de Reyes, if you would like to participate in the Fiesta of Flavors or be a participant of this premiere event, contact Mary Prewitt at the Fiesta de Reyes (619) 297-3100 #22 and then mark your calendars and plan to attend. A special thank you to Karen Singer for permission to print from her newsletter.

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MissionValleyNews.com — September 2010

Page 9

DINING & ENTERTAINMENT San Diego Restaurant Week 2010

The Courtyards by Marriott

Sunday, September 19th to Friday, September 24th, 2010

By Dick Slaker

San Diego’s freshest ingredients and flavors return to the city this fall! Home to some of the world’s most delectable restaurants and artistic chefs, San Diego proudly welcomes back San Diego Restaurant Week, featuring a variety of selections to delight the palates of diners this fall. Whether you crave seafood, organic, fusion, American or ethnic, there is something for everyone during San Diego Restaurant Week! If you enjoy relaxing at the Gaslamp’s newest tapas bar one night, dining al fresco by the bay the next, and ending the week with an indulgent dessert at one this city’s most remarkable five-star restaurants – now here is your chance! From Sunday, September 19th to Friday, September 24th, 2010 you can choose from over 180 of San Diego’s most delightful and delicious eateries for a three-course prix-fixe menu for just $20, $30 or $40 per person, depending on the restaurant. San Diego’s vibrant and distinctive neighborhoods will be showcasing some of their most celebrated house specialties and menu favorites. Head to La See Restaurant Week, page 14

See Happy Hour, page 11

Kids Free Admission at the Maritime Museum Family Day Ship sailor belt craft for kids to make and take Find out what all the excitement is about at the Maritime Museum of San Diego’s Fall Family Day. Tall ship sailors are out at sea for months at a time, so they figure how to make the things they want or need. Kids get to make a belt of their own just like sailors did for hundreds of years. A Historic Bay Cruise on San Diego Bay aboard the historic Pilot boat is available for just $3 plus the cost of admission. And best of all-kids 12 and under get free admission all day! Special family day activities take place Sunday, September 12, 11:00 am. – 3:00 pm. The Maritime Museum of San Diego enjoys a worldwide reputation for excellence in restoring, maintaining and operating historic vessels. The museum has one of the world’s finest collections of historic ships, including the world’s oldest active ship the Star of India. The museum is located on the North Embarcadero in downtown San Diego at 1492 North Harbor Drive, San Diego, CA 92101. The telephone number for general inquiries is 619-234-9153.

TWO DAYS AREN'T ENOUGH! A Journey to Rosarito Beach By Dick Slaker Taking advantage of the opportunity to visit and explore the Rosarito Beach area of Baja California, Mexico, about an hour or less time from San Diego border, was truly a wonderful experience to drive along the Pacific Coast from Tijuana south to Rosarito Beach, a mid-point if you continue on to Ensenada. Arriving at the historic Rosarito Beach Hotel close to the surrounding ‘Wine Country’, Guadalupe Valley, this 85 year old property has a long history of pampering guests with excellent food, wine, margaritas and a beautiful view of the Pacific The fertile Guadalupe Valley, located North Ocean. of Ensenada, produces the best wines of As my visit only allowed Mexico which have won international me two days, not enough time awards. 90% of the wines of the Republic for swimming in the pool, or the of Mexico are from Baja California. Pacific but time to enjoy some of their Quiote Bar drinks where most of the action seems to take place with TV sharing sports or ‘International Events’ while enjoying some spirited conversation, as others adjacent in the Azteca Restaurant are enjoying their meals with a family event. We were fortunate our first evening to have dinner in their Chabert’s Restaurant, like stepping back in time, with beautiful paintings, soft chairs, elegant drapes, feeling like a French Villa , enjoying the excellent fish, steak or See Rosarito, page 13

AVOID A

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I had the opportunity to attend a recent seminar/dinner at the Courtyard by Marriott located at 595 Hotel Circle South, and I understand that they are one of the new take-overs from the former Holiday Inn. It was my first visit to this hotel and came away rather pleased with what I saw, and excited with the energy generated at the hotel from reservations to THE BISTRO in the lobby, where they have tables, booths and food, beverages all connected together. Naturally, I went over to the bar area to ask some questions about their Courtyard Happy Hour and was lucky to meet the Beverage Manager Kate Pillet, who was more than happy to fill me in with some of their specials between 4-6 pm,

Photo by Alice Greschler

HAPPY HOUR IN MISSION VALLEY


Page 10

MissionValleyNews.com — September 2010

Planned Parenthood: More Than You Think Most people know that Planned Parenthood is America’s oldest and most trusted provider of contraception, but they aren’t always aware that the reproductive health care agency is one of California’s leading providers of cervical cancer screenings. People may know that Planned Parenthood offers age-appropriate, comprehensive sexuality education at schools, but they don’t always know that the organization offers free classes for parents who want to learn how to talk to their kids about sex. Most people know that Planned Parenthood offers reproductive low-tono-cost health care services, but they have no idea just how many people need those services. In 2009 Planned Parenthood of San Diego & Riverside Counties received more than 275,000 patient visits at 19 health centers throughout the region. The majority of patients are seeking birth control, or testing and treatment for sexually transmitted infections. In fact, more than 90% of the health services offered at Planned Parenthood are preventive. Because of the agency makes birth control widely available, it is responsible for preventing 600,000 unintended pregnancies in the United States each year. Nearly half of these pregnancies would have ended in abortion. For more than 90 years building healthy communities has been Planned Parenthood’s mission. Every day they help all kinds of people get the health tools and information and, above all, the care and compassion they need to prevent unwanted pregnancies, or to plan for families when they are ready. Every day Planned Parenthood provides women and men with the most sophisticated instrument in medicine: accurate information, which can help them make the best decisions about their health. Planned Parenthood believes health care is a basic human right, one that is dispensed freely and without judgment to every person regardless of race, gender, class, age or sexual orientation. Planned Parenthood doesn’t believe you should “wait and see.” Planned Parenthood doesn’t believe that only people with health insurance or cash get to be healthy. The health care providers don’t believe that there are questions too embarrassing to ask. Come to Planned Parenthood just as you are. Health care professionals are there with an open mind, a caring touch and extraordinarily sophisticated tools and expertise. You can count on Planned Parenthood. Visit Planned Parenthood of San Diego County at planned.org or call 1-888-743-PLAN (7526).

Sudberry Properties’ Carmel Mountain Ranch Town Center Celebrates 20 Year Anniversary Home to one of San Diego County’s first Starbucks, flourishing shopping center rings in 20 years with 98% occupancy Sudberry Properties, a San Diego-based commercial real estate developer known for its high quality town centers throughout southern California, is celebrating the 20th anniversary of its Carmel Mountain Ranch Town Center, Just off Interstate 15 on Carmel Mountain Road, the meticulously-designed commercial center is home to many of San Diego County’s “firsts” including one of the first Starbucks and the first Pinkberry yogurt store. It also was See Sudberry, page 13

MISSION VALLEY ROTARY CLUB CALENDAR FOR SEPTEMBER 2010 September 02, 2010 ‘War Profiteering’ from the Better Busi ness Bureau Military Program Cliff Smith will tell us about all the scams our military personnel, both veterans and active duty, are facing every day. Veterans are promised a lump sum of money in return for signing over their future pension; “Buying Clubs” that purport to provide access to discounted items; lifetime groceries from the base commissary for a $1900 lifetime membership fee, and many more. September 09, 2010 Rotary and the Micro Finance Program Rotarian Pauline Lim-Endresen will discuss Mission Valley Rotary and Micro Credit and Micro finance. September 16, 2010 DG Dave Breeding Our first visit with 2010-2011 District Governor David Breeding. September 23, 2010 Your Health and Fitness Kevin Moses, Strength and Conditioning Specialist is a certified Functional Diagnostic Specialist. He will discuss such topics as hormones, immune function, digestion and detoxification. September 30, 2010 Green House Building... Rancho Bernardo Sunrise Rotary Club’s immediate Past President Nasrin A. Barbee, Architect AIA, will present a program called “What Green means to you”. This program will demystify the Green Trend and break it down into its simple meaning and components. Regular meetings of the Mission Valley Rotary Club are held at noon every Thursday at The Trellises Restaurant in the Town & Country Hotel at 500 Hotel Circle North, San Diego CA 92108. Parking will be validated at the Restaurant. Guests $20. RSVP to Andrew Tuccillo at tuccillo@wfpc.com

Letter to the Editor

Letters to the Editor are always Dear Editor: welcome. Please sign them It was interesting reading the and provide us with an address August, 2010 Mission Valley News. so that we may contact you. Of interest I saw that KPBS was celeMailing address: brating it’s 50th anniversary. Back in 1972-74, I wrote and Mission Valley News produced 35 half-hour segments, 6549 Mission Gorge Road #199 mostly in black & white. Color was San Diego 92120 just coming in to the studio and was Fax: very exciting. 888-677-9535 I wrote “In the Spotlight”, which I used high school students from Email: music festivals, whether dance, band, Info@MissionValleyNews.com string , theater that featured students who were ranked high in their Music Festival for their special talent; Like trumpet solos, string quartet , flute solos or duo, to gymnastics on the balance beam adding classic guitar . Desi Arnez was also working at the same time . Sad part was they never saved the Black & White tapes when color came in, they disposed the black & white. –Dick Slaker

The National Council on Aging Launches Better Choices, Better Health™ Seven States to Offer New Online Workshop for People Developed at Stanford UniversityWashington, D.C. The National Council on Aging (NCOA) announced the debut of Better Choices, Better Health™, the online version of the internationally recognized Chronic Disease Self Management Program (CDSMP), which will be available free for people with chronic health conditions in seven states— California, Hawaii, Iowa, Maine, Massachusetts, New Jersey, and Oregon. Interested people can register at SelfManage.org. Spaces, however, are limited, and availability is on a first-come, first-served basis. Better Choices, Better Health helps people with arthritis, asthma, diabetes, lung disease, heart disease, stroke, and osteoporosis and many other chronic conditions manage their symptoms and take control of their health. Developed and tested at the Stanford University Patient Education Center, the workshop is offered exclusively through a license from NCOA. This seven-state pilot effort is supported with funding from The Atlantic Philanthropies. “Nearly half of all adults live with one or more chronic health conditions, and many struggle to find ways to manage their condition,” said Jay Greenberg, senior vice president of Social Enterprise at NCOA. “Better Choices, Better Health meets people where they increasingly are—online.   The workshop represents a convenient way for people to develop the confidence and skills they need to cope with their illnesses.  It provides a way for them to help others, while they help themselves.” An Evidence-Based, Six-Week Workshop—Available Online Better Choices, Better Health helps participants reduce their pain and anxiety and manage a wide range of symptoms and conditions.  Led by trained instructors, participants together address topics such as stress reduction, dealing with distressful emotions, planning for the future, locating and using community resources, building communication skills, and asking for help. Better Choices, Better Health participants can log onto the free sessions from any computer with an Internet connection, including dial-up. Sessions are posted on a secure Web site each week for six weeks. There are no set times for workshop sessions; participants log on remotely at their convenience to complete exercises, read posted material, and interact with others.  The workshops can be particularly useful for those individuals without access to transportation or who prefer the anonymity of a virtual group. In addition to the online Better Choices, Better Health, in-person community-based CDSMP workshops are provided locally around the country. Through funding from the U.S. Administration on Aging, these offerings are currently promoted to thousands of people in 45 states, the District of Columbia and Puerto Rico. Information on the community-based CDSMP program can be obtained by emailing CDSMP@ncoa.org.  

ROTARY CLUBS WEEKLY MEETINGS IN MISSION VALLEY OR NEARBY Mission Valley Rotary Club at noon on Thursdays at Trellises Restaurant in the Town & Country Hotel 500 Hotel Circle North • San Diego, CA 92108 missionvalleyrotaryclub.org. Old Mission Rotary Club at noon on Tuesdays at Best Western Seven Seas Hotel 411 Hotel Circle South • San Diego, CA 92108 www.oldmissionrotary.com Mission Valley Sunset Rotary Club 5:30 pm–7 pm on Wednesdays 4th Wed. is a mixer at various locations Crowne Plaza Hanalei Hotel • 2270 Hotel Circle North If you would be interested in attending a meeting or becoming a member, contact the Club of your choice.


MissionValleyNews.com — September 2010

Page 11

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619-286-7600

Rest

Providing Peace of Mind

Assured

Gravesite Keepers

619.820.8541 gravesitekeepers@aol.com www.gravesitekeepers.com

Rest Assured Gravesite Keepers Professional Gravesite Tending and Gravesite Locators Locating deceased loved ones and maintaining gravesites in your absence with care, dignity and respect.

www.FBS-PM.com

Mission Valley Planning Group

Meets the 1st Wednesday of each month at noon.

Mission Valley Community Council

Meets every other month on 3rd Monday at 6:30 PM.

San Diego River Coalition

Meets the 3rd Friday of each month at 3–4:30 PM. Info at www.sandiegoriver.org All of the above meetings are held at the Mission Valley Library, 2123 Fenton Parkway, and are open to the public.

Fashion, from page 1 The 7 p.m. runway show on Friday will be a Macy’s exclusive show. Participating restaurant retailers will be providing light bites. “Highlighting popular and seasonal fashion trends, Fashion Valley’s fall fashion shows have become a favorite,” said Francine Miley, Director of Marketing and Business Development at Fashion Valley. “We love working with our retailers as we offer the best fashion looks of the season to our customers.” For more information about Fashion in the Valley, follow us out on Facebook www.facebook.com/fashionvalleymall or visit www.shopfashionvalley​ mall.com.

Happy Hour, from page 9 as their slogan is: “Eat-Drink-Connect.“ For their Happy Hour, you can expect for wine to pay ½ of regular price which can range, depending upon the wine, from a choice of 10 or more wines offered. For a glass of Meridian Pinot Grigio, regular price $8, but half during Happy Hour and a Well Drink $5, Cocktail $6 and Margaritas $5. With the beers, you have choices from Craft Beers, Imported Beers and Domestic Beers, starting at $3.50, again, depending what you prefer and at Happy Hour, half price. I arrived at the lobby about 3:30 pm and the area was nice and quiet, until around 4 pm, then it seems that the patrons started to return to the hotel after their daily journeys around town and it started to become quite busy with activity. The renovation of the hotel is extremely well done and very pleasant and attractive and in the middle of Mission Valley.

CorePower Yoga Opens Fifth San Diego Studio in Mission Valley CorePower Yoga, known for its invigorating and challenging yoga classes and integrated wellness programs, has opened its fifth San Diego location in Mission Valley. CorePower Yoga is not your traditional yoga studio. Through a wide variety of class offerings catering to all levels at all times of the day, CorePower Yoga seeks to make yoga accessible and fun for everyone.Its unique style of athletic Power yoga combines Vinyasa flow, energy, music, movement and community to create a one-of-a-kind yoga experience. “CorePower Yoga offers a truly unique yoga practice based on intuition rather than tradition,” Holly Brewer, CorePower Yoga’s National Marketing Manager, said. “CorePower Yoga heals, detoxifies and exhilarates the body and mind with emphasis on movement, balance and intention,” Brewer said. A secular practice, CorePower Yoga emphasizes the physical benefits of practicing yoga, while encouraging students to discover the additional yoga paths that interest them. For example, CorePower Yoga’s Yoga Sculpt classes integrate weight-lifting exercises into yoga poses to deliver a total-body work-out. “CorePower Yoga is different from other styles of yoga because we really try to make the practice accessible to everyone,” Brooke McManus, manager at the Mission Valley studio, said. “If you are looking for a workout, CorePower Yoga can deliver. At the same time, we have many students who practice for yoga’s relaxation benefits.” CorePower Yoga – Mission Valley is located at 980 Camino De La Reina, in the middle of the Mission Valley Shopping Center district. See CorePower Yoga, page 14

PREFERRED BUILDERS’ SERVICES & SUPPLIERS This new section of the newspaper is to bring to your attention the expert services and suppliers in the ever-growing Mission Valley area where new projects spring up constantly and the older complexes are constantly upgrading. We will be adding new advertisers to this section and suggest you contact us to be added to the Preferred list. For advertising information please call 619-291-0200 ext 128.

SOLAR & ELECTRICAL SPECIALISTS 8665 Mission Gorge Rd., Ste. A-3 Santee, CA 92071 Lic. # 915872 C-10

andrew@mcwireelectric.net www.mcwireelectric.net look on back for details


Page 12

MissionValleyNews.com — September 2010

FAITH & VALUES September is Hunger Action Month - Feeding America San Diego Invites Local Residents to Take Action in the Fight Against Hunger September is Hunger Action Month and Feeding America San Diego invites San Diego County residents to visit www.FeedingAmericaSD.org and take the pledge to fight hunger! Also on the website, participants will find a 30 Ways in 30 Days calendar where doable, daily activities to help feed children, families and the elderly are listed along with additional suggestions for getting involved in Hunger Action Month. “There are as many as 850,000 people on any given day in our county who don’t know where their next meal is coming from,” says Jennifer Gilmore, executive director, Feeding America San Diego. “Even worse, 46 percent of the people are children. Hunger is a very real problem in San Diego County.” Here are a few activities to help take action against hunger: 1. Volunteer. Contact Feeding America San Diego, your house of worship, Volunteer San Diego or any hunger organization to see what volunteer opportunities are available and how you might be able to volunteer. 2. Collect & Donate! Organize a neighborhood food or fund drive. Make sure to call Feeding America San Diego or any hunger organization to find out what types of food items they need for you to collect. 3. Set an empty plate at your table. For your next meal, set an extra place at your table and leave the plate empty. Start a discussion and let this be a reminder to everyone that while you are fortunate to have the food you need, there are many people who are hungry and others who are at risk of hunger. Now is time to take action and help others fill their empty plates! Check out the Hunger Action Month website at www.hungeractionmonth.org for conversation starters. Meal time is a great time for discussion. For more information about Hunger Action Month, please visit www.Feed​ ingAmericaSD.org or www.hungeractionmonth.org. To find out about Feeding America San Diego, make a donation, host a food drive or volunteer, please call (858) 452-FOOD (3663) or www.FeedingAmericaSD.org. Find us on Face​ book at www.facebook.com/feedingamericasd or follow our news on Twitter at twitter.com/feedingsandiego. Established in July of 2007, Feeding America San Diego is San Diego County’s largest distributor of donated food and the only Feeding America affiliate in San Diego County. Feeding America San Diego’s mission is “To feed the hungry; to advocate; to educate.” For more information, please visit www.Feed​ ingAmericaSD.org or call (858) 452-FOOD (3663).

Believe in Yourself, You’re Worth it! By Wendy Ghiora, Ed.D “Students Will Become Life-long Learners.” How often have we seen this listed as one of the ESLR’s (Expected School Wide Learning Results)?  Most schools flaunt it, but how many can deliver, or even know how? How can we help children become life long learners? Self-efficacy, knowing you have the ability to achieve goals or outcomes, is one of the major steps necessary toward transforming a student into becoming a life-long learner.  Students endowed with self-confidence and intrinsic motivation, are willing to tackle difficult challenges and, when they do, are less likely to let setbacks to discourage them from moving forward. On the contrary, their counterparts, students with low self-efficacy, generally do not fully believe they can be successful, and are therefore less likely to make a concerted effort.    They often consider challenging tasks as  certain failure, or even as threats that are to be avoided.  Ultimately, students with poor self-efficacy have low aspirations, often resulting in below par academic performance.  (Margolis and McCabe, 2006).   So, what can you do? Is there a prescription for helping children improve self-efficacy? If so, how can we provide them with this magic potion? Here are a few proven methods: 1. Cooperative learning – Students working together and helping each other promotes more positive feelings of one’s own capability and higher academic attainment than do individualistic or competitive methodologies. 2. Encouraging validation – Teachers and parents can boost self-efficacy with meaningful verbal feedback and communication to guide the child through a task or motivate them to give it their best effort. 3. Eyewitness experience – Observing a classmate succeed at a task, demonstrates the proper way to do the task and strengthens the belief in one’s own abilities. 4. Knowing you know it – When children know they have mastered a subject or a skill, it boosts their self-efficacy.  Successful experiences boost self-efficacy, while failures erode it.  This is the preeminent source of self-efficacy. 5. Positive learning environment – Positive emotional stimulation at home and at school can energize students, providing the setting conducive to a strong performance.  A student gifted with self-efficacy is already blazing the trail toward becoming a life-long learner. “Self-esteem is as necessary to the spirit as food is to the body.”  –Dr. Maxwell Maltz, motivational speaker

SAN DIEGO AUTHOR TALKS ABOUT CHRISTIAN ANTI-SEMITISM AND THE HOLOCAUST AT MISSION VALLEY LIBRARY San Diego author Gabriel Wilensky will give a talk about anti-Semitism in Christianity and the role that played in the Holocaust on Tuesday, September 14 at 6:00 pm at the Mission Valley Public Library, located at 2123 Fenton Parkway in the Mission Valley area of San Diego, California. Mr. Wilensky is the author of the book Six Million Crucifixions: How Christian Anti-Semitism Paved the Road to the Holocaust. Six Million Crucifixions covers the last two thousand years of history, examining the root causes of antiSemitism in Christianity and how they prepared the soil for the secular antiSemitism that culminated in the Holocaust. Six Million Crucifixions provides an answer to the question, What could have possibly motivated ordinary Germans and their helpers throughout Nazi-occupied Europe to hate Jews so much as to drag thousands of Jewish men, women and children to a forest, and shoot them in the head at close range one by one, and continue to do it all day long, day after day? Gabriel Wilensky is a local veteran of the computer software industry. As a result of a life-long fascination and years of study into the question of why the Holocaust happened, he used his technical background to methodically research and write Six Million Crucifixions. For information contact Yazmin Ghonaim at 858-412-5067 or yazmin@ qwertypublishers.com http://www.SixMillionCrucifixions.com

CHURCHES IN OR NEAR MISSION VALLEY For your convenience

Holy Angels Byzantine Catholic Church 2235 Galahad Road 858-277-2511 First United Methodist 2111 Camino Del Rio South 619-297-4366 First Assembly of God 8404 Phyllis Place 858-560-1870 Calvary Southern Baptist 6866 Linda Vista Rd. 858-277-7078 Immaculata Catholic Church University of San Diego Campus 8998 Alcala Park 619-574-5700 Immaculate Conception Old Town 2540 San Diego Avenue 619-295-4148 Mission Basilica San Diego de Alcala 10818 San Diego Mission Road 619-283-7319 Joyful Living Church 3505 Camino Del Rio South 619-521-4800 Holy Family Catholic Church 1957 Coolidge Street 858-277-0404 University City United Church of Christ 2877 Governor Drive 858-453-3444 Linda Vista Presbyterian Church 2130 Ulric Street 858-277-0523 University Christian Church 3900 Cleveland Ave. 619-295-4146 St. Dunstan’s Episcopal Church Del Cerro 6556 Park Ridge Blvd. 619-460-6442

Gethsemane Lutheran Church

Ataxia, from page 5 affects more than 150,000 men and women in the United States, including 1,500 here in the San Diego area. Please join us at the walk or lend your support in our fight against this terrible disease by clicking on to https://naf.myetap.org/fundraiser/10sdwnr/ to join one of our teams. For more information, call Joan Hay (619) 994-2816 or Jane Jaffe (619)286-9745.

2696 Melbourne Drive 858-277-6572

Your Church or Synagogue can be listed here. Please call 619-291-0200 or send an email to Info@MissionValleyNews.com.


MissionValleyNews.com — September 2010

Page 13

Sudberry, from page 10

Doctors, from page 5

the site for the first combination grocery and drug store to open in a community shopping center. The largest of the 47 businesses in the Sudberry center are Trader Joe’s, Ralph’s Grocery and Rite Aid. It also has a range of community services, including banks, retail shops and ten restaurants, including Z Pizza, Delhi Kitchen, Champagne Bakery, Yummy Sushi and Dairy Queen. The 172,000-square-foot center is 98 percent leased. Approximately 50 percent of the tenants have been with the center since it opened. “Successful centers strive to build and maintain long-term relationships with customers and tenants,” said Colton Sudberry, president and chief executive officer of Sudberry Properties. “This starts with having a great location, community-friendly design and using the best, high-quality materials. We’re pleased to celebrate the 20th anniversary of Carmel Mountain Ranch Town Center, which has become a popular and convenient destination where people come to connect and spend time with families and friends.”

spot. Under one roof, experienced physicians will diagnose and treat illnesses, dispense medication and have the capabilities to x-ray and set broken bones. The centers also include on-site labs that give quick test results for ailments such as mono and strep throat. Plus, the average wait time to see a physician is only 15 – 20 minutes. This is the first time urgent care has been nationally franchised. Currently, there are ten Doctors Express centers up and running throughout the country. A total of 69 franchises have been sold in 21 states and 30 will be operating by the end of the year. The long term goal is to have some 3,000 Doctors Express centers across the nation, so you have a recognizable, reliable healthcare option wherever you travel in the U.S. Doctors Express was founded in Baltimore in 2005 by an emergency room physician seeking a more efficient, affordable and personable system for urgent care patients. Doctors Express walk-in medical centers are sweeping across the country as America’s first nationally branded urgent care centers. Much like an emergency room, Doctors Express is a full 4 stage urgent care facility with physicians on staff. We provide state-of-the-art treatment for acute illness, trauma and sports injuries (including minor surgical procedures) and have on-site digital x-ray service. Pre-employment physicals, drug screening and treatment of work related injuries are also available to local employers. Visit www.DoctorsExpress.com.

BIA Cares, from page 4 Heramb, vice president of sales and marketing for Brookfield Homes. “Last year’s ‘Fantasy’ sale was wildly successful and this year we anticipate the same. We sold out in three hours,” says Skaggs, who is on the board of directors for BIA Cares. “Attendees walked away with designer-selected items for a fraction of the price. For example, there was a $2,550 dining table with five upholstered chairs that sold for $400, some sofas went for $100, and accessories were priced as low as $2.” The Corky McMillin Companies is donating the nearly 20,000-square-foot warehouse in Liberty Station. BIA Cares has raised more than $2.9 million for local charities in its 19 years of operation. The foundation helps to build better communities by offering San Diego County scholarships, sponsoring such projects as restoring Little League fields, building a golf facility for inner city youth and donating to organizations that assist the underprivileged throughout the County. For more information on BIA Cares please visit www.biacares.org.

Library, from page 3 “We are grateful to the families who have contributed to this important project,” Library Foundation Chair Mel Katz said. “These leaders had the vision and commitment to make this amazing day possible. We know new donors will be willing to step forward now that we’ve put shovels in the ground.” As early as the 1970s, city leaders recognized the need to replace downtown’s current central library, which was built in the 1950s for a city with less than half the current population. Planning for a new library began in earnest in the 1990s. Over the past 20 years, work has ranged from seeking community input to finding the proper site to developing a world-class architectural design to raising private funds. Among the library’s numerous other features, it will utilize on-site solar power for some of its energy needs. The project will also create some 1050 construction jobs. Within the next few weeks, citizens can monitor construction progress via a Webcam. Viewers can see the images by visiting the city’s web site, www. sandiego.gov. For information on the new library and how to support the project, please visit the San Diego Public Library Foundation’s web site www.supportmyli​ brary.org or call 619-238-6638.

Rosarito, from page 9 chicken, as to your taste. Felt like a monarch enjoying the evening dinner. Alas, it ends on a high enjoyable evening. The main purpose of staying at the Rosarito Beach Hotel is the ability to branch out to the beautiful wine country, Guadalupe Valley. About another hour drive east through some of the lovely countryside, peaceful and relaxing. Arriving at the L.A. Cetto winery one can be guided through the process of wine making, before returning to their wine tasting room to enjoy sampling the different wines they produce. Yes, and buy some of the bottles to take home. They also offer Olive Oil to purchase. L.A. Cetto is widely recognized for their excellent wines, plus their involvement with the community, like another big family. These wineries are surrounded by acres of grapes as far as you can see almost to the Pacific Ocean on a clear day. They also offer luncheons when groups make reservations. One more stop was at the La Cava de Don Agustin, along the route to the wine country. Located at Ensenada Km 92. An opportunity to overnight with a nice glass of wine as Tony and Doug will serve you at their new Hotel Plaza Fatima. The hotel is very popular when the Baja 500 and 1,000 races occur in Baja. www.HotelPlazaFatima.com. Finally, we stopped at the LA HACIENDA & Nursery restaurant for lunch, truly an enjoyable experience, sitting outside under the shade of these huge trees and beautiful garden. From steak, chicken and fish, truly a restaurant not to miss on your Wine Country Visit as you return back to ROSARITO BEACH. You’ll want to schedule more than two days! Information: ** La Hacienda Restaurant: Santos Degollado #444, San Antonio de las Minas, BC ** For bus information: Contact BajaFun Adventures: bajafunadventures@gmail.com **Rosarito Beach Hotel: 1-800-343-8582 (Parking under the hotel) For those not wishing to drive, you can pick-up a Mexicoach Bus at the ‘last parking lot’ before entering Mexico. Parking $7.00 per day. However, a bus will pick you up every hour at the parking lot on the hour to take you to Tijuana (cost $6.00 RT), then to Rosarito Beach Hotel. Cost roundtrip to the hotel $20.00 per person.

#

 Clip and save!

Important City of San Diego Phone Numbers Abandoned Vehicles................................. 858-495-7856 Animal Regulation................................................. 619-236-4250 Beach & Bay Advisory............................................ 619-338-2073 Birth and Death Records....................................... 619-237-0502 Brush/Weed Abatement......................................... 619-533-4444 Building Permits..................................................... 619-446-5000 Buses/MTS Access ................................................. 619-233-3004 Canyon Watchers Program................................... 858-292-6484 City Council Docket Info...................................... 619-533-4000 City Directory......................................................... 619-236-5555 Code Violations...................................................... 619-236-5500 Curb Maintenance.................................................. 619-527-7500 Dead Animal Removal........................................... 858-694-7000 Dog Licenses........................................................... 619-767-2675 Fire Stations............................................................. 619-533-4300 Graffiti.............................................................. 619-525-8522 Hazardous Materials Hotline............. 858-694-7000 Housing Commission ........................................... 619-231-9400 Humane Society ..................................................... 619-299-7012 Libraries: Balboa............................................................... 858-573-1390 Clairemont....................................................... 858-581-9935 Linda Vista....................................................... 858-573-1399 Mission Valley...................................... 858-573-5000 North Clairemont........................................... 858-581-9931 Serra Mesa....................................................... 858-573-1396 Noise Regulation..................................................... 619-236-5500 Office of Small Business......................................... 619-685-1390 Park and Recreation............................................... 619-525-8213 Parking Citations...................................... 619-236-7145 Police: Non-Emergency.......................... 619-531-2000 Pot Hole Hotline......................................... 619-527-7500 Recreation Centers: Kearny Mesa ................................................... 858-573-1387 Linda Vista ...................................................... 858-573-1392 North Clairemont........................................... 858-581-9926 Serra Mesa....................................................... 858-573-1408 South Clairemont............................................ 858-581-9924 Tecolote............................................................ 858-581-9933 Recycling Hotline................................................... 858-694-7000 Senior Citizens Services......................................... 619-236-6905 Serra Mesa Community Connection .................. 858-565-2473 Sewer Repair/Spills................................................. 619-515-3525 Sidewalk Maintenance........................... 619-527-7500 Social Services Information ...................................211 Stormwater Pollution Hotline........... 619-235-1000 Street Lights ................................................ 619-527-7500 Street Sweeping ...................................................... 619-527-7500 Traffic Control ........................................................ 619-533-3126 Tree Maintenance .................................................. 619-527-7500 Waste Reduction & Disposal ................................ 858-492-5010 Water Emergency ................................................... 619-515-3525 Water Utilities ........................................................ 619-515-3500 Zoning Regulation Information .......................... 619-236-5555 If you’d like to suggest a number or service to be added to this list, please call Mission Valley News & Views at 619-291-0200 or send an email to Info@MissionValleyNews.com.


Page 14

MissionValleyNews.com — September 2010

Restaurant Week, from page 9 Jolla for a breezy beachside lunch, Little Italy for its cozy and friendly charm, Mission Valley area of a big list of choice restaurants, or the Gaslamp Quarter for its lively, animated vibe. Below is a list of participating restaurants and their individual price points, with new places being added daily With so many choices, price points, and prix-fixe menus, San Diego Restaurant Week offers diners and gourmands the opportunity to explore San Diego’s different culinary regions and find new favorite plates, or simply find something new at your usual stomping ground. The discounted, set price points make it affordable to dine at a new location every night of the event, leaving your curiosity – and taste buds – replete and your wallet full and fat. As an added bonus, you may also purchase Restaurant Week gift cards to give

$20

Albie’s Beef Inn All American Grill Aloha Sushi Lounge Apollonia Athens Market Taverna Banbu Sushi Café Athena Café Coyote Casa Guadalajara Cicciotti’s Trattoria Italiana & Seafood El Rancho Grande Hunter Steakhouse - Mission Valley Hunter Steakhouse - Oceanside Khan’s Cave Tavern & Grill Leucadia Pizzeria & Italian Restaurant - Encinitas Leucadia Pizzeria & Italian Restaurant - La Jolla / UTC Leucadia Pizzeria & Italian Restaurant - Rancho Santa Fe Phil’s BBQ Pizza Fusion Playa Grill & Margarita Bar Sammy’s Woodfired Pizza - Carlsbad Sammy’s Woodfired Pizza - Costa Verde / UTC Sammy’s Woodfired Pizza - Del Mar Sammy’s Woodfired Pizza - Gaslamp Sammy’s Woodfired Pizza - La Jolla Sammy’s Woodfired Pizza - La Mesa Sammy’s Woodfired Pizza - Mission Valley Sammy’s Woodfired Pizza - Point Loma Sammy’s Woodfired Pizza - San Marcos Sammy’s Woodfired Pizza - Scripps Ranch The Boathouse Restaurant Via Italia Trattoria

$30

333 Pacific 94th Aero Squadron ACQUA Americana Restaurant Anthony’s Fish Grotto Arterra Restaurant Avenue 5 Restaurant & Bar Baleen Bali Hai Restaurant Bankers Hill Bar + Restaurant Barbarella Bernard’O Restaurant Bistro 221 Blue Point Coastal Cuisine Bully’s East Café Chloe Café Japengo Café Luna Chart House - Cardiff Coronado Boathouse 1887 Crab Catcher CUCINA urbana Currant American Brasserie El Vitral Restaurant Fat City Steakhouse Firefly

to your favorite foodie. Participating in San Diego Restaurant Week is easy – no tickets or special passes are required, only a quick call to the restaurant of your choice to make reservations; then simply dine out during the week of September 19th through the 24th. Earlier this year, over 100,000 people participated in the event and even more are expected in September, so reservations are strongly recommended to make sure you are able to sample your favorite flavors! Be sure to mark your calendars and join us in discovering why San Diego is quickly becoming one of the nation’s most desired culinary destinations! For more information and a complete list of participating locations, please visit www.sandiegorestaurantweek.com or call 619-233-5008.

Firehouse American Eatery & Lounge Firenze Trattoria Gaslamp Strip Club Harbor House Harbor’s Edge Harry’s Bar & American Grill Humphreys Restaurant Indigo Grill Inn at the Park Jake’s Del Mar Jsix Restaurant Kemo Sabe Kensington Grill Kous Kous Moroccan Bistro La Bastide Bistro Lael’s Restaurant La Jolla Strip Club McCormick & Schmick’s Mistral Nick’s at the Beach Nick’s at the Pier Nico’s Steak & Chop House Osetra Watergrill Osteria Panevino Outback Steakhouse - Clairemont Outback Steakhouse - El Cajon Outback Steakhouse - La Mesa Outback Steakhouse - Mission Valley Outback Steakhouse - National City Outback Steakhouse – Oceanside Outback Steakhouse - Poway Pacific Coast Grill Pampas Bar & Grill Peohe’s - Coronado The Prado at Balboa Park Quarter Kitchen Red Marlin Restaurant, Bar & Terrace Roppongi Restaurant & Sushi Bar Roseville Restaurant Sally’s Seafood on the Water Sbicca Stingaree Suite & Tender Bar, Lounge & Restaurant Terra The Atoll at The Catamaran Resort Hotel & Spa The Butcher Shop Restaurant The Fish Market Restaurant The French Gourmet The Grill The Grove Steakhouse The Marble Room The Melting Pot – Gaslamp Quarter The MerK Bistro Italiano The Prado at Balboa Park The Shores Restaurant Toast Enoteca & Cucina Tom Ham’s Lighthouse Trattoria Acqua Trellises Garden Grille Truluck’s Seafood, Steak, & Crab House Twenty/20 Grill & Wine Bar Veranda at Rancho Bernardo Inn Vincent’s

CorePower Yoga, from page 11 Conveniently located close to San Diego State University students and residents living in central San Diego County, CorePower Yoga – Mission Valley offers a full schedule of classes for all levels every day of the week, including Power Yoga classes (levels one and two), Hot Power Fusion, a class combining Hot Yoga poses with a Vinyasa-style flow, and Yoga Sculpt. “We’ve seen first-hand emotional breakthroughs, physical improvements, and most of all, a new found confidence and balance our students carry from the studio into their daily lives,” Trevor Tice, CorePower Yoga Founder and CEO, said. Founded in 2002 in downtown Denver, Colorado,CorePower Yoga has expanded into five states - California, Colorado, Illinois, Minnesota and Oregon - and now has over 40 studios.

Wild Note Café Wine Vault & Bistro Zel’s Del Mar Zocalo - Old Town

$40

1500 Ocean at the Hotel del Coronado A.R. Valentien Acqua Al 2 Amaya at The Grand Del Mar Barona Oaks Steakhouse Bentley’s Steak & Chophouse Bertrand at Mr. A’s BICE Bing Crosby’s Restaurant and Piano Lounge Blanca Restaurant BlueFire Grill Cavaillon Restaurant Cowboy Star Restaurant & Butcher Shop Croce’s Restaurant & Jazz Bar Delicias Restaurant Donovan’s Steak & Chop House - Gaslamp Donovan’s Steak & Chop House - La Jolla / UTC El Agave Restaurant & Tequileria El Bizcocho @ Rancho Bernardo Inn Fleming’s Prime Steakhouse & Wine Bar - Gaslamp Fleming’s Prime Steakhouse & Wine Bar - La Jolla / UTC French Market Grille George’s at The Cove - California Modern Greystone Steakhouse HEXAGONE Hornblower Cruises and Events - San Diego Iris Food & Spirits Island Prime JRDN Restaurant Marine Room Market Restaurant & Bar Mediterranean Room Mille Fleurs Morton’s, The Steakhouse NINE-TEN Restaurant Nobu San Diego Pacifica Del Mar Palm Restaurant Pamplemousse Grille Roy’s Downtown San Diego Roy’s La Jolla Restaurant Ruth’s Chris Steak House – Carmel Valley Ruth’s Chris Steak House –Downtown Salvatore’s Soleil@K Tango Restaurant & Lounge Tapenade Restaurant The Fishery The Grant Grill The Oceanaire Seafood Room The Restaurant at Rancho Valencia The Steakhouse at Azul La Jolla Top of the Market Trattoria La Strada Westgate Room Whisknladle

2010 MISSION VALLEY NEWS SCHEDULE Note: Deadlines are firm. No extensions. Display ads & Business/Service Directory listings are paid in advance. PUBLICATION DATES October 1 November 1 December 1

DISPLAY AD SPACE DEADLINE 5 pm* September 17 October 18 November 18

AD ARTWORK DEADLINE 5 pm September 24 October 25 November 24

ARTICLES DEADLINE 5 pm September 20 October 21 November 19

CLASSIFIED AD DEADLINE Noon September 21 October 22 November 22

*Deadline to reserve space for advertisers not currently on a contract. Mail or drop off your ad or article to our office at 6549 Mission Gorge Road #199, San Diego CA 92120. Articles may be sent via E-Mail to: Info@MissionValleyNews.com


MissionValleyNews.com — September 2010

Page 15

Community C lassifieds SERVICES

Roy L. Schwartz Tree Service. 60 foot aerial truck. I.S.A. Certified Arborist #WE-6180-A. Dependable Service since 1977. Lic #775662. 619.282.3562. wwwARoyLTreeSVC.com (08/11) Window cleaning – 34 years experience. Professional craftsmanship. Reliable service. Serving all of San Diego County. Call John 1.800.Glitter 1.800.454.8837. (12/10) Jenna’s Barber Shoppe. Styling for men, women & children. Wheelchair friendly. Old time expert haircuts at affordable prices. Colors & perms. 7424 Jackson Dr.#1A (across from Keil’s in Bank of America lot) Tues-Fri., 8:303:30pm; Sat. 8:30-noon. By appt., 619-644-3669.(12/10) Handyman - Construction: Repair of plumbing, electrical, heating, AC service, fencing, decking, roofing, appliance repair. Installation of doors, windows, millwork, cabinetry, flooring, paint debris removal. Free estimates; 17 years in the construction field. Raised in Allied Gardens; references. Dan Paterson, 619-4819978. (10/10) Quality exterior carpentry by Bob. Decks, fences, patio covers and termite repair. Free estimates, reasonable rates, insured and reliable. License #365241 since 1978. Phone: 619-275-1493. (06/11) Smart Irrigation Upgrades - Save water, money and upgrade to a weather-based irrigation controller. Rebates available for homeowners, businesses. Certified Landscape Irrigation Auditor #58247. 619-2513775. (09/10) Keith Everett Construction and Handyman Service: All phases of home remodeling and repair. Window and Door replacement specialist. Repair or build any style of fence, deck or patio cover. Senior discount, references, and member of the BBB. No job too small. Lic #878703. Call 619-255-3499. (09/10) Wallcovering Contractor - Enhance the beauty and value of your home! Removal, prep and installation. Precise, superior workmanship by Mr. Elisha Blatt, Lic.# 644396. Discounts on wallcoverings available. Free estimates. 619-582-4449. (07/11) Flute/Piano Instruction. 30 years experience. Beginner to advanced. Music Education. B.A. Degree. Reasonable rates. Available for teaching in your home or mine. Rick, 619-286-8012. (03/11) Pet/Housesitting Services. Est. 1983, Bonded. Pet-tenders offers feeding, walking, plant care, housesitting - and above all...SPOILING...in your own home! www.pet-tenders.com 619-298-3033. (03/11) Roofing, licensed, bonded, second generation Allied Gardens roofer. Over 100 homes in Allied Gardens roofed. Repairs, all types of roofing. Free estimates. Call 619-287-7149. (09/10) Honor Guard Roofing since 1993. Allied Gardens, family owned, repairs and all types of roofing. Free estimates. Call 619-229-9112. (10/10) German Setter Tile and Marble: Professional marble/ tilesetter with 26 years experience. European craftsmanship. Punctual & dependable. License #872804. Contact Jens Sedemund: 619-415-6789 or via email: jens@germansetter.com. (09/10) Computer Repair - Setup - Tuneup. PC help for families, seniors, home offices. Trusted in homes for over 25 years. Call 619-992-5882. CA Lic #81527. (09/10) Tait’s Tree Service. Trimming, shaping, lacing, removals. Quality work, affordable prices. Lic # 777395. Bonded & Insured. Dan, 619-583-5771. treemandan63@ yahoo.com (09/10) New Handyman Service in San Carlos. No job too small! Honest, Reliable, Insured. Call Dan at San Carlos Handyman Services, 619-994-5680. (09/10) Bonvino Painting - interior/exterior, affordable & reliable. Allied Gardens resident with local references. Lets make your home beautiful. Lic #884353. Call Roger, 619-726-6012. (09/10) McCue Remodeling and home services since 1976. Kitchens, baths, drywall, painting, tile, electrical, plumbing, doors, windows, decks, patio covers, roofing, ideas/advice. Lic # 477587. 619-850-7744. (09/10) Locksmith: Discount Deadbolts & Re-Keying. Door viewers, patio door locks, simulated alarm. Never a trip charge! License #LCO-4353. Cliff Henderson at 619-840-3327. (09/10). *Sing! *Sing! *Sing!* Grow your Voice! Take voice lessons with Susan Simmons, New Expressions School of Music, 2852 University Ave. Call 858-349-8490 for appointment. (8/10) Computer Services for home and office by a seasoned IT Pro: Networking, upgrades, data migration, system tuning, training & more. Ed your Computer Shrink - 619-517-7153. (8/10) Be Clutter Free - seniors and elderly, purge and shred unnecessary paper, pay bills, reconcile medicare statements, review insurance policies. Resources to keep you safely in your home. References, licensed, reasonable. (619) 987-4682. (09/10) Hauling: construction & yard cleanup. Demos. Light maintenance. Call Carlos at 858-495-0548; cellular 619-813-9988. Tierrasanta resident. Pls contact via email: chiripas1@aol.com. (03/11) Mobile Auto Mechanic: Dealer trained, AA Degree in auto tuneup and diagnosis. Servicing brakes, engine electrical and body electrical. Window regulator replacement, timing belt replacement. Auto body repair; free estimates; raised in Allied Gardens. Dan Paterson, 619-481-9978 (cell). (09/10) Paul R. Smith Complete Home Improvement. Complete bath remodel for $7,200. All home repairs & remodeling. 43-year Allied Gardens resident. In business & serving the community for over 20 years. Lic #692972. BBB Member. Call Paul 619-818-7880. (11/10)

Professional piano teacher for all ages. Private lessons include instruction in theory, performance and history. Located in San Carlos. (619) 838-7659, lovleysmusic.com. (01/11)

Wyland-marine/ocean prints (large) for our oceanfront condo. Also seeking McDini’s Diner and Entertainment, National City, historical memorabilia private party.619-501-1883 (09/10)

Sweden. Silent & live auction, festive entertainment. Ascension Lutheran Church, 5106 Zion Ave. SD, 92120. $25/person ($10 tax deductible). Call 619-582-2636 for reservations now! (09/10)

Linda’s Puppy Love. Bonded, licensed, insured pet & housesitting service offers daily dog walks, cat care, vacation visits, overnight care, love, care & attention. 619-857-3674. (2/11)

NOTICES

FOR RENT

Republican Women are welcome to attend our monthly Navajo Canyon Republican Women, Fed. luncheon meetings. Our program meetings feature informative speakers. We generally meet the 2nd Tuesday at The Brigantine Restaurant located in La Mesa. Come join us! Please call 619-697-2235. (12/10)

Senior Living - San Carlos small & large 1 BR’s starting at $660. Pool & spa. No dogs, no smoking. 7717 Tommy Dr. 461-4111. (9/10)

We want safer, stronger seniors! Let’s improve your balance, flexibility, strength and stamina. Personalized workouts in your own home are fun and private. Call Pam Melody, Certified Personal Trainer with Stronger, Safer Seniors Fitness Training, at 619-962-7144 for a free consultation. (09/10) Lori’s Housecleaning Service. Reliable, great references, quality work at reasonable prices. (619) 582-9586 or (541) 212-8299. (09/10) Albert’s Painting. Exterior only. Small jobs ok. 35 years experience. Licensed. (619) 287-3198 or (619) 665-1284. (09/10) Handyman Maintenance & Remodel. (619) 277-2077 Lic B762615 John Irwin. Local 50 years, independent, full service remodels. Expert moldings, tile, maintenance, remodel and all the little projects. (12/10) Healing Touch Therapeutic Massage. Nationally certified massage therapist offers massages for rehabilitation and/or relaxation at licensed home office (only). Introductory one-hour massage $35 (reg. $50). By appointment only. Call Suzy (619) 767-8866. License #92010781. (12/10) Gardening Service: Lawns, hedges, weeding, trimming, we do it all! 20 years experience, Allied Gardens resident since 1983. Weekly/bi-weekly service. Licensed/Insured. Free estimates. 619-287-6947. (07/11)) Roy L. Schwartz Tree Service. 55 foot aerial truck. I.S.A. Certified Arborist #WE-6180A. Dependable service since 1977. Lic.#775662. 619-282-3562. www. ARoyLTreeSVC.com. (07/11) Senior in-home care services: Transportation, personal care, cleaning, cooking, laundry and more. Insured/bonded, hourly rates. Call 858-750-2079. San Diego Senior Care Services. (10/10) Hands & Knees Gardening. Hand weeding, mow trim & blow, other yard work. Local reference.Troy,619-3160635or handsandkneesgardening@gmail.com. (09/10)

FOR SALE Handsome, classy, large sofa. Good condition. Antique. Potential higher value recovered to your taste. $325 or best offer. 619-286-8666. (09/10) Wine Bottles - for home wine makers. Green or gold - ¾ liter. Clean, no labels, corkable. 20 cases @ $7 ea. El Cajon (619) 447-4117 (09/10)

WANTED Fair prices paid for vintage costume, pocket watches, sterling silver flatware and old San Diego historical memorabilia. Free in-home appraisals. Call Erik, 619-887-8762. (10/10)

Scandinavian Festival: Sat., Sept. 11th, 5-9 pm. Authentic Scandinavian Smorgasbord representing foods from Denmark, Finland, Iceland, Norway and

Mission Valley News 6549 Mission Gorge Road #199, San Diego CA 92120 Phone: (619) 291-0200 • email: info@MissionValleyNews.com Visit our website at: www.MissionValleyNews.com Gina Cord, Founder 619-291-0200 ext. 126 Publisher: Mission Publishing Group, LLC Advertising Consultants: Mohsen Zamani 619-291-0200 ext. 127 Lionel Talaro 619-291-0200 ext. 128

Contributing Writers: Chet Barfield Tom Leech Donna Frye Ron Roberts Writers and Advertising Sales Experts Wanted Please call 619-291-0200 ext. 122

Circulation: 20,000. Published 12 times in 2010 and delivered throughout our circulation area of Mission Valley, San Diego, California by Mission Publishing Group, LLC. Classified ads and articles must be submitted by mail, e-mail or dropped off at our business address, 6549 Mission Gorge Road #199, San Diego 92120. Publisher reserves the right to refuse any advertisements or material submitted which are deemed to be objectionable. Publisher’s liability for errors: Mission Valley News & Views assumes no financial liability for errors nor for omission of copy and upon request will furnish a letter of correction to the advertiser. The Publisher, Mission Publishing Group, LLC., shall not be liable for any error in published advertising unless an advertiser proof is requested in writing 12 days prior to publication date and clearly marked for corrections. If the error is not corrected by the Publisher, the liability, if any, shall not exceed the space occupied for the error. Further, the Publisher shall not be liable for any omission of an advertisement ordered to be published. On written request, Publisher shall reschedule and run the omitted advertisement at the advertiser’s cost. All claims for adjustment must be made in writing within 30 days of the date of publication. In no case shall the Publisher be liable for any general, special or consequential damages. Equal Housing Opportunity: Real estate advertising in Mission Valley News is subject to the Federal Fair Housing Law which makes it illegal to advertise “any preference, limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin or an intention to make any such preference, limitation or discrimination.” Mission Valley News & Views will not knowingly accept any advertising for real estate that is in violation of the law. This is to notify Mission Valley News readers that all dwellings advertised in Mission Valley News are available on an equal opportunity basis. To complain of discrimination call HUD at 1-800-669-9777 or TTY at 1-800-927-9275. News and information printed in Mission Valley News is obtained from sources considered to be reliable, but accuracy on information sent to the paper cannot be guaranteed. Articles and opinions of writers or letters to the editor that are submitted for publication to the Mission Valley News are the views of the writers and should not be considered the views of the publisher. Content of paid advertisements is solely the responsibility of the advertiser. © 2007–2010, all rights reserved.

FREE CLASSIFIEDS

Free classified ads are available to private parties and to non-profit organizations that do not charge for their services. Only one ad per party or organization will be accepted per issue as a free classified—additional ads must be paid for with submission of the ads. Free classifieds are limited to 25 words or less. Ads of more than 25 words cost 50¢ per additional word; payment must accompany the ad. All free classifieds will run for only one issue even if you indicate on the ad that you want it to run more than one time. All classified ads—free or paid—must be submitted by mail only, or hand-delivered to Mission Valley News at 6549 Mission Gorge Road #199, San Diego CA 92120. THE LAST DATE PRE-PAID ADS WILL RUN IS PRINTED AFTER EACH AD. IF NO DATE IS GIVEN, THE AD RUNS ONLY ONE ISSUE. The following ad classifications are ineligible for free classified ads: FOR SALE, GARAGE SALES, LOST & FOUND, WANTED, FOR RENT, NOTICES, AND YOUTH SERVICES. However, this does not include WANTED ads for multi-level sales of FOR RENT ads for vacation/rental condos or NOTICES for any profit-making organization.

We do not guarantee that we will run all free classifieds submitted. If you include payment for an ad that normally is considered a free classified, we guarantee that it will be printed in the next available issue, unless it is inappropriate for a family-oriented newspaper. We will not call or write to inform you if your classified ad does not qualify as a free classified; we simply receive too many ads to provide that level of service. We do not mail copies of the newspaper for proof of publication.

PAID CLASSIFIEDS - $8/25 words or less BUSINESS CLASSIFIEDS including SERVICES, CHILD CARE, BUSINESS OPPORTUNITIES, NOTICES, HELP WANTED, & FOR SALE ads for any profitmaking enterprise costs $8 for 25 words or less plus 50¢ per word over 25, payable in advance of publication only. NOTICES ads may NOT be ads normally classified under SERVICES (i.e., business ads) the Editor reserves the right to reject or re-classify any ads sent in under the NOTICES category that should more appropriately be placed elsewhere. PAID ADS may run for any consecutive number of issues, provided that proper payment for the ads is received in advance. NO PHONE CALLS WILL BE ACCEPTED FOR RENEWAL OF ADS. THE LAST DATE PRE-PAID ADS WILL RUN IS PRINTED AFTER EACH AD. IF NO DATE IS INCLUDED AFTER THE AD, IT RUNS ONLY ONCE. When counting words—a word is a word, regardless of the number of letters. A telephone number is a word. An address such as “10000 San Diego Mission Road” is 5 words. We do not mail “proofs of publication” for classifieds.

SPECIAL NOTICE MAKE CHECKS PAYABLE TO “MISSION VALLEY NEWS” PLEASE READ INSTRUCTIONS CAREFULLY. CIRCLE THE APPROPRIATE CLASSIFICATION. Make checks payable to “Mission Valley News.” Mail to 6549 Mission Gorge Road #199, San Diego CA 92120. FOR SALE

CHILD CARE

BUS. OPP.

FOR RENT

SERVICES

WANTED

LOST & FOUND

HELP WANTED

GARAGE SALES

NOTICES

(see restrictions above)

����������������������������������������������������������������� ����������������������������������������������������������������� ����������������������������������������������������������������� ����������������������������������������������������������������� AMOUNT OF PAYMENT INCL. WITH AD:_____________ CHECK #�����������

Mission Valley News reserves the right to edit or refuse classified ads due to inappropriate content, space considerations, etc. Mission Valley News assumes no financial responsibility for errors nor for omissions of copy for classified ads. By submission of ad, Advertisers agree to indemnify and hold Mission Valley News harmless from any claims and expenses arising from the publication of any ad. No personal ads are accepted. No refunds given or cancellations accepted unless such notice is received by mail 10 days prior to the publication date. MAKE SURE YOU REMIT THE CORRECT AMOUNT OF MONEY FOR THE AD—WE ARE UNABLE TO CONTACT YOU NOR RUN THE AD—IF THE INCORRECT AMOUNT OF MONEY IS SENT WITH THE AD. We do not mail copies for “proof of publication” and your cancelled check is your receipt. EXTRA COPIES If you need extra copies of Mission Valley News, they are available at over 120 locations throughout our distribution area on the day of publication, while supplies last.


Page 16

MissionValleyNews.com — September 2010

Sunscreen, from page 7

Immunize, from page 7

In the real world, tests show people apply only one-half to one fifth of the amount used when testing the sunscreen. A person using one-fourth the amount of sunscreen with an SPF of 30 only actually gets an SPF of 2.3. The same person using a sunscreen with SPF 100 ends up with only SPF 3.2. Then, there are the potential problems with the ingredients found in sunscreens. For example, oxybenzone, a common ingredient, is a known hormone disruptor. Retinyl palmitate (a form of Vitamin A also commonly used in sunscreens) may increase the risk of skin cancer. According to Environmental Working Groups, “The publicly available data from FDA’s new study suggest that when used in sun-exposed skin care products, retinyl palmitate and related chemicals may increase skin damage and elevate skin cancer risk instead of protecting the skin.” Also, according to Environmental Working Groups, 41% of all sunscreens contain retinyl palmitate. All of this may be surprising but what’s even more shocking is that the FDA first issued draft sunscreen regulations in 1978 and last updated the draft in 2007. The regulations are still not final, despite multiple announcements of impending completion. Until the agency formally issues its rules, companies are not required to verify their sunscreens work, including testing for SPF levels, checking waterproof claims or providing UVA protection. Nearly one in eight sunscreens does not block UVA rays. Many carry the seal of “The Skin Cancer Foundation.” According to the Environmental Working Groups, “The Skin Cancer Foundation (SCF) lends its logo to hundreds of sun protection products. SCF approval is easy, just document that your product has an SPF of at least 15 and provide results of basic tests (for SPF, skin reactions and water and sweat resistance, if such claims are made). Confused? If you are, then you are not alone. Here’s something that will make the most of the confusion Disappear. Since sunscreens are probably not as safe as once thought, the best thing to do is stay out of the sun during its peak hours (10:00 am – 2:00 pm) and whenever possible, wear protective clothing instead of chemicals. Don’t forget, some sun is absolutely necessary for Vitamin D production and proper health. The amount of sun you should get depends on your skin type but you should NEVER burn.

The Centers for Disease Control and Prevention (CDC) recommends that children get one dose of DTaP vaccine at the following ages: 2 months; 4 months; 6 months; 15 to 18 months and 4 to 6 years. The CDC also recommends that children receive a booster shot of Tdap vaccine at 10-11 yrs. The California Department of Public Health (CDPH) recommends an adolescent-adult pertussis booster vaccine (Tdap) for everyone 10 years or older who has not yet received it, especially women of childbearing age, before, during, or immediately after pregnancy; and other people, including household contacts, caregivers, and health care workers, who have contact with pregnant women or infants. Children 7-9 years of age who did not receive all of their routine childhood shots are recommended to receive a Tdap booster dose. A typical case of pertussis in children and adults starts with a cough and runny nose for one-to-two weeks, followed by weeks to months of rapid coughing fits that sometimes end with a whooping sound. Fever, if present, is usually mild. The disease is treatable with antibiotics. For more information about whooping cough, please call the HHSA Immunization Branch toll-free at (866) 358-2966, or visit the web site at www.sdiz. org. The locations and dates for the vaccination clinics (all are held from 10 a.m. to 4 p.m. through Sept. 26, subject to vaccine availability): Saturdays San Ysidro Port of Entry, 720 East San Ysidro Blvd, San Diego Sundays Northgate Market, 2909 Coronado Avenue, San Diego Northgate Market, 1410 South 43rd Street, San Diego Northgate Market, 1058 3rd Avenue, Chula Vista Northgate Market, 1346 South Mission Road, Fallbrook Northgate Market, 1150 East Vista Way, Vista Northgate Market, 606 North Escondido, Escondido

Home Energy Tips to Help You Save

Helping you

save money.

Clean up with a $30 rebate on an ENERGY STAR rated dishwasher. ®

Plus, learn about other SDG&E rebates on qualified energy-efficient appliances, including select refrigerators, washing machines, pool pumps and motors. ®

Get a rebate from California Cash for Appliances. The state has added new products and increased rebates for the purchase of select new energy-efficient appliances when you recycle the old ones. Combine these with SDG&E rebates for even bigger savings!

Find out the best ways to save with our Home Energy Efficiency Survey. Get a cutomized energy report showing where your energy dollars are going and tips on how to save. To get started, have your SDG&E account number handy.

Your smart meter will provide useful information about Recycle that old appliance and get $50. Older refrigerators and freezers use a lot of energy. If you have an extra one in your garage or you’re thinking of buying a new one, get $50 for that old working unit and have it picked up and recycled for free. Recycle a room A/C at the same time and get an extra $25.

how you use energy in your home. To get started, sign up for My Account. Visit sdge.com/myaccount.

Need more information? Call our Energy Information Center at 1.800. 644. 6133.

sdge.com/saveenergy Programs may be modified or terminated without prior notice and are provided to qualified customers on a first-come, first-served basis until program funds are no longer available. Programs are funded by California utility customers and administered by SDG&E under the auspices of the California Public Utilities Commission.

© 2010 San Diego Gas & Electric Company. All copyright and trademark rights reserved.

Mission Valley News - September 2010  

The Mission Valley News is the local community newspaper that reaches all corners of Mission Valley, Hotel Circle, Old Town, Linda Vista, an...

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