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11. see page — 1 1 June ury, t n Ce he t f o te Tas

June 2012

On the Internet at

Volume 2 – Number 6

79th ASSEMBLY RACE HEATS UP By Michael Stetz Tick tock, tick tock... The clock is moving fast when it comes to the June 5 primary election and few races are as contested and interesting as the one for the 79th District Assembly seat. Mary England Matt Mendoza Six candidates are vying for the open seat, four of whom are Democrats, which is no surprise given that the district is so strong in that party registration. The big question is, will a Republican even make it to the November ballot? For the first time, it’s an open race, meaning voters don’t have to vote by party affiliation. The top two finishers will battle in November and they both could be Democrats. Normally, a Republican was guaranteed a shot because separate primaries were held. “It’s a strong possibility that a Republican could be the odd man out,” said local political analyst John Dadian. Another wild card? It’s a newly drawn district and some voters may be going to the voting booth expecting to vote for their past representatives and might not find them on the ballot. Rudy Ramirez Shirley Weber “A lot of people will be confused,” he said. All the candidates say they are revving up their engines as the race enters its final weeks. Many believe it’s going to be a nail-biter, given the changes and the crowded field. “We’ve got a good race going,” said candidate Rudy Ramirez, a two-time Chula Vista City Councilman and local businessman, who is a Democrat. “Yes, it is tough to call,” said candidate Sid Voorakkara, a non-profit director, community leader and also a Democrat. The size and diversity of the 79th makes campaigning a challenge, several of the candidates noted. It includes Le Mesa and Lemon Grove, Bonita and parts of National City, Chula Vista, San Diego and Spring Valley. You walk it, chances are you’ll get blisters. Sid Voorakkara Pat Washington But everyone stressed they are up for the challenge and are campaigning aggressively even in neighborhoods that are strange to them. A number of the candidates have strong roots and substantial name recognition in particular communities within the district, but may be virtually unknowns in other parts of it. “Everybody has a level of influence somewhere,” said Shirley Weber, a Democrat and former San Diego school board member. “But I still go everywhere. I don’t assume anything.” See Race, page 4

History of Business Improvement Districts—Part 2 TO BID OR NOT TO BID By Patti Anderson BID, PBID, BIA, SSA, SID, MAD, BRZ, CBD - the alphabet soup of urban renewal funding spins off acronyms as complicated to track as Klingon scrabble. Cutting through the clutter, BIDs or business improvement districts are the building blocks of today’s efforts to reinvent and rejuvenate our neighborhoods and their business core. In San Diego alone there are a number of different formulas in place that funnel BID-type revenues into neighborhood revitalization including a new micro-BID concept that allows smaller areas like Bankers Hill and Bird Rock in La Jolla to set up shop. Simply put, the two most commonly-used methods to establish development funding are through a BID, a merchant-centered assessment, or a PBID, a property-owner-centered assessment with all classes of property within a designed area required to participate, including commercial, government, residential, nonprofits and mixed-use. (A PBID is the type currently being considered for the La Mesa Village area.) Both approaches are similar, but with three slight differences: the type of assessable parties (business versus property owner); the forms of required ratification (differing calculation processes to determine support level); and the lifespan of the district (property-based districts generally have longer duration, but both are renewable). San Diego’s long-running Downtown Partnership for instance, is supported by a PBID. North Park’s Main Street is supported by a BID. There are no easy formulas for the set up and administration of areas funded by BIDs. One of the more traditional and straight forward BID districts can be found in North Park. The funds are administered through See BID, page 13

Daughters of the Zierman and White families wait for the Flag Day Parade to start on June 4, 2011.

CENTENNIAL CELEBRATION CONTINUES WITH FLAG DAY PARADE, June 2 On Saturday, June 2, downtown La Mesa will dress up in red, white and blue to celebrate 100 years and “A Salute to Old Glory!” at the La Mesa Centennial Flag Day Parade. Spectators are encouraged to dress in patriotic attire and join in the fun in this old fashioned Centennial event! Following is a line-up of the activities: 9 a.m. – Pre-Parade Concerts Come listen to La Mesa Middle School Band in La Mesa Village at La Mesa Blvd. and Palm Avenue, and the East County Youth Symphony at La Mesa Blvd. and Nebo Drive. 10 a.m. – Centennial Parade marches through downtown La Mesa Village. Spectators will enjoy marching bands led by the United States Marine Corps Band, floats, military vehicles, active and retired war heroes, equestrian units, service clubs and youth groups. The 2012 Grand Marshal is Helix Charter High School CIF Division II State Football Champions. The La Mesa Centennial Flag Day Parade is sponsored by: Drew Ford, Barona Resort & Casino, Flood Masters, La Mesa Welfare Association, Lee & Jo Ann Knutson, Montezuma Land Co. LLC, Pamela J. Wagner, Shannon O’Dunn, Viejas Tribal Government and Walmart. 11 a.m. or immediately following Parade – Community Picnic The La Mesa Chamber of Commerce, Viejas Band of Kumeyaay Indians, Starbucks and Golden Acorn Casino & Travel Center are sponsoring a picnic on Palm Avenue at La Mesa Blvd., until 1 p.m. (or as long as supplies last). Noon – Community Photo Help us recreate the 1923 photo of community members on the street at La Mesa Blvd. and Palm Ave. The photo will be available for sale on (Password: 100).

Little Italy

North Park

Amazing Geocaching Challenge Begins June 2! For those who consider themselves worthy sleuths or simply want to join in the fun, the La Mesa Centennial Amazing Geocache Challenge kicks off at the Parade. This modern day scavenger hunt is fun for the entire family. Team up with friends and family for this outdoor event. Geocaches (containers) will be hidden throughout the city at local parks, activities and historical locations. Each hidden treasure will reveal interesting historical facts about the area and a Challenge question. You’ll receive a set of coordinates, to which you’ll navigate using a handheld GPS device or GPS-enabled smart phone. For more information visit: geocache. Forms and coordinates will be available beginning on June 2. Join the Amazing Geocache Challenge and celebrate the La Mesa Centennial! See related story on the history of the Flag Day Parade on page 12.

Page 2 — June 2012



Events Calendar

Healthcare Heroes Honored, including Two La Mesans

  denotes Centennial event


Two volunteer physicians, two members of a community service club and a hospice volunteer were among this year’s recipients of a 2012 Healthcare Hero award from the Grossmont (from left): GHD board members Dr. Michael Healthcare District (GHD). Long, Debbie McElravy, Carol Lewis of the Kiwanis Now in its sixth year, the Club of Alpine, Dr. Robert Eisenberg of the San awards program recognizes Diego Medical Society Foundation, Harry Bair and rewards front-line volunof San Diego Hospice, Henry McAdams of La teers, caregivers and other Mesa Lions Club, Dr. Steven Globus of Volunteers individuals who help advance in Medicine, and GHD board members Michael the delivery of health care Emerson, Gloria Chadwick, Bob Ayres. and improve the quality of life for East County residents. Recipients of a 2012 Healthcare Hero Award include: -- Harry Bair of La Mesa began a “Vet-to-Vet” program that honors veterans under San Diego Hospice care. In a ceremony often witnessed by out-of-town family members, Bair, a Korean War veteran, personally presents the veteran with a special commemorative pin and a printed statement that thanks them for their service. -- La Mesa resident Henry McAdams, nominated by the Grossmont Hospital Foundation, chairs the La Mesa Lions Club’s Sight and Hearing Committee that recycles eye glasses, hearing aids and cell phones. He has recruited and organized more than 60 East County volunteers who have collected more than 31,000 pairs of used eyeglasses. Henry then personally sorts the eyeglasses, which are delivered to a distribution center in Vallejo, Calif., and then the eye glasses are shipped to third-world countries for needy people. -- Dr. Robert Eisenberg is a practicing urologist with Urology Specialty Associates in La Mesa, but he volunteers for Project Access San Diego (PASD), a San Diego County Medical Society Foundation volunteer physician program that has helped more than 1,500 uninsured patients receive specialty medical care. -- Dr. Steven Golbus is a retired physician who volunteers for Volunteers in Medicine (VIM), a non-profit agency that operates a free medical clinic in El Cajon. He has served at VIM for the past five years as a primary care provider and serves as VIM’s co-medical director. -- Alpine resident Carol Lewis volunteers at more than 50 events annually hosted by the Kiwanis Club of Alpine. Lewis also founded the annual Foster Family Respite Day at Santee Lakes featuring a day of fun sports activities and games for foster kids and support and encourSee Noteworthy, Page 8

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La Mesa celebrates its Centennial on Saturday, June 3 with a patriotic parade down La Mesa Boulevard through the La Mesa Downtown Village. The festivities start with concerts at 9 a.m. and the parade begins at 10 a.m. A Community Picnic will be held immediately after the parade with a community picture event at 12 p.m. The Geocaching Challenge begins on June 2 and you can pick up your coordinates and participate in this fun challenge for prizes.

FOOTHILLS ART ASSOCIATION JUNE SHOW – “LA MESA PAST AND PRESENT” – JUNE 2  The Foothills Art Association June show of artwork, “La Mesa Past and Present,” will be open to the public on June 2 at the Porter Hall Gallery. The Flag Day Parade starts at the corner of La Mesa Boulevard and University avenue right at the Gallery location. The Gallery will be open the day of the parade for viewing of the paintings of La Mesa by local artists. The Porter Hall Gallery is located at 4910 Memorial Drive, La Mesa. For more information, please call 619-464-7167.

LA MESA FIREFIGHTERS TO HOLD PANCAKE BREAKFAST – JUNE 3 On Saturday, June 3, La Mesa Firefighter’s will present a Pancake Breakfast Fundraiser. The Pancake Breakfast will be held at La Mesa Fire Station 11, located at 8034 Allison Avenue. The event will be held between 8 a.m. – 12 noon and is suitable for all ages. Tickets are $5 and the meal will consist of pancakes, eggs, sausages, coffee and orange juice. Funds from the event will be donated to benefit the Burn Institute. Tickets can be purchased at the door on the day of the breakfast.

GROSSMONT HIGH SCHOOL CLASS OF 1942 REUNION – JUNE 6 The Grossmont High School Class of 1942 is holding their 70th reunion on Wednesday, June 6, on the campus. Members of the class will meet at 11 a.m in front of the Old Gym for a campus tour and a visit to the Grossmont High School Museum to relive fond memories of their high school years. Old yearbooks, photos and the school newspapers will be available for all to enjoy. Students from the current class will assist with the tour and share memories of then and now. After the visit to the campus, the group will go out to lunch together off the campus. For more information, please call Jean Haslam Murrell as the contact person at 619-4642364. Parking is available on the circle in front of the original school as well as behind the campus on Dennstedt Court at the end of the street past the tennis courts.

SALE OF QUILTS TO AID MILITARY FAMILIES Resident-made quilts to be auctioned at benefit tea, June 9 Catherine Gantz, 82, is using her leftover material and some unused pieces of quilting from a friend to benefit military families during the holiday season. Gantz is a resident of Monte Vista Village, a retirement community hosting a Spring Tea in an effort to raise $10,000 for enlisted military and their families at Christmas. Finger sandwiches, scones and specialty desserts will be served and a See Events, Page 4



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The Flagship Salvation Army Kroc Center Celebrates 10 Years!

3rd Graders wrote stories about historic photos

Joan Kroc

The Salvation Army Kroc Center is celebrating its 10-year anniversary on June 19, with a private commemoration ceremony, followed by a free community concert. In 1998, Joan Kroc donated $87 million dollars to create a community center that provides opportunities that facilitate positive, life-changing experiences through art, athletics, personal development, spiritual discovery, and community service. At the press conference announcing her generous gift, Mrs. Kroc recalled a tour she took of San Diego neighborhoods, saying, “I realized children desperately needed a safe gathering place, a place with facilities and trained professionals to nurture their social skills, arts appreciation and athletic potential.” Today, approximately 5,000 members of all ages, and countless guests are engaged in activities including: day camp, performing arts, ice-skating, fitness, skateboarding, rock climbing, swimming, and more – all offered by the Kroc Center, which became available to the community on June 19, 2002. When Mrs. Kroc passed away in October 2003, she left The Salvation Army $1.5 billion for the development of 27 Kroc Center’s across the country. She designed the gift so that communities wishing to pursue building a Kroc Center must raise half of the money needed for the project to establish an internal community support structure. There are currently 20 Kroc Centers open across the country. There will be a total of 27 centers open by the end of 2013. The first center is right here in San Diego, in Rolando, just 2 miles from San Diego State University. The sprawling 12.4-acre campus houses several buildings and facilities ranging from a 600-seat theater to an NHL regulation sized Ice Arena. The community is invited to join in the historic 10th Anniversary celebration of the flagship center on June 19th at 7:30 pm at a free community concert. The San Sunset Tower and Gym at the Diego Concert Band will be performing Salvation Army Kroc Center on the grass recreation field in the heart of the Kroc Center. Local community partner restaurants will be selling food and refreshments. The community is encouraged to bring blankets and lounge chairs to watch the concert. VIP tables are available for purchase for $100 for up to 4 people. VIP tables include dinner and can be purchased by calling 619.269.1547. The free concert is made possible thanks to the generous support of: San Diego Magazine, ABC 10 News, Azteca San Diego, Suffolk ROEL and San Diego Car Care. 10 Days of Kroc: Free Community Events For 10 days surrounding the anniversary, the Kroc Center will host a different free event each day on campus -- from swimming and ice-skating to rock climbing and family arts and crafts activities. A full list of activities and printable passes are available on the Kroc Center website, Guests must download and print the free pass that corresponds with the activity they would like to attend. For more information regarding The Salvation Army Kroc Center and the 10 Days of Kroc, please visit

LA MESA – MOUNT HELIX PATCH, LA MESA COURIER JOIN FORCES Two growing La Mesa news outlets have joined forces, sharing content to improve coverage of the Jewel of the Hills in its Centennial year. The La Mesa Courier and La Mesa-Mount Helix Patch have become media partners, their companies announced May 25, 2012. The Courier print newspaper and Patch website, edited by Pam Crooks and Eric Yates, respectively, will share stories and images across their platforms—the first such Patch partnership of its kind in Southern California. “Patch is delighted to partner with the La Mesa Courier because together we can provide more news coverage to readers both online and in print,” said Chris Jennewein, senior regional editor for Southern California. Jim Madaffer, publisher of La Mesa Courier, said: “The collaboration between La Mesa Patch and La Mesa Courier is a winning combination for the residents of La Mesa, bringing them the very best in hyper-local community news and information.” Since its launch as La Mesa Patch on Sept. 29, 2010, La Mesa-Mount Helix Patch has published more than 5,300 articles. The site updates several times a day and draws tens of thousands of unique visitors monthly. In October 2011, it won 12 awards in the San Diego Press Club Excellence in Journalism Contest, including third best overall news site in San Diego County. The La Mesa Courier, which debuted in June 2011, has a circulation of 20,000, and is delivered to all single family homes in zip codes 91941 and 91942. Its website is www. The La Mesa Courier is one of three publications in the Mission Publishing Group family of monthly newspapers, which includes the Mission Valley News and Mission Times Courier. La Mesa-Mount Helix Patch, owned by AOL, is one of 12 Patch sites in San Diego County, 74 in Southern California and nearly 900 across the country.

On Tuesday May 15th the La Mesa Historical Society and Kiwanis Club of La Contest Winners (l-r): Isaiah Graves, Mesa presented prizes to the award winners for Grace Eby and Niran Cuevas the first annual 3rd grade La Mesa Historical Photo Story-Writing Contest at the La MesaSpring Valley School Board meeting. The contest was created as part of the 2012 City of La Mesa Centennial Celebration. Grand Prize Winner: Grace Eby, Maryland Avenue Elementary, Mary Carrera’s class. Grace received an iPad from the Kiwanis Club of La Mesa. Grace wrote about a circa 1919 photo of a group of children, and their pet donkeys, playing on Date Avenue. (See winning story and photo on page 12.) Historical Society Past-President Runners-Up: Isaiah Graves, Rolando Donna Niermeier with awardElementary, Melinda Swulius’ class and Niran winner Isaiah Graves. Cuevas, also of Maryland Avenue and Mary Carrera’s class. Both received $50 Target gift cards from the La Mesa Historical Society. Isaiah wrote about being a merchant in a 1912 La Mesa store and Niran wrote about being pioneer movie maker Allan Dwan one hundred years ago in La Mesa. Grace Eby will be honored at the June 12th City Council meeting along with the yet-tobe named winner of the 11th Grade Centennial Essay contest. See Contest, Page 12

“P” Is for PubCakes Misty Birchall Opens Up About the Magic of Beer and Cupcakes By Annie Lane Misty Birchall has come a long way since she stood in her parents’ kitchen baking banana Kaitlin Jaime (left) and Misty Birchall bread from a Sesame Street recipe. “I don’t even know how old I was— maybe 7 or 8—with my mom,” said Birchall of her earliest cooking memory. “We had a Sesame Street cookbook and “B” was for banana bread. The next was sugar cookies from the “S” book.” Fast forward 20-plus years and Birchall now finds herself using more adult ingredients in her dessert recipes—namely, beer. As the owner of PubCakes, Birchall has expanded on the average cupcake by adding carefully chosen craft beers as a main ingredient—along with anything from apple pie filling to bits of bacon. She says she was inspired by the idea after baking a Guinness chocolate cake for a friend and using the leftover batter to make cupcakes. “I went online to see if anybody else was doing this,” said Birchall, 29, who opened PubCakes a little more than three years ago. “I just started doing research with beer—not just drinking it. I learned how to pair it.” The concept is simple. Because every cupcake is made with a particular craft brew, the dessert is meant to be enjoyed with the same or similar beer. The flavor of each added garnish, frosting or filling is meant to enhance the entire experience. At first, however, the going was tough. Family and friends showed their support with a $1,500 contribution to the business—a fraction of the $50,000 she’s currently trying to raise to open her own storefront. She now shares space with Treehouse Coffee Co. on El Cajon Boulevard, but says she’s starting to outgrow the space. To pay the bills while the business got up and running, Birchall juggled hours between her former job as an accountant while going to night school and baking. “At one time, I was baking at night from 10 p.m. to 4 a.m. and delivering (the cupcakes) the next morning,” Birchall said. See PubCakes, Page 10

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Free concert, 10 days of free community events to mark anniversary

La Mesa Students Win Contest

Page 4 — June 2012

View From The Road…

News and Views

What’s Happening

By Donna Alm

in the

La Mesa Chamber By Mary England, CEO La Mesa Chamber of Commerce The evening mixer hosted by North Island Credit Union on May 9th was a magnificent success! This evening affair was hosted in partnership with TSYS Merchant Solutions, and I can say that North Island knows how to roll out the red carpet. The crowd of over 85 people was treated to fabulous food and beverages prepared and served by Continental Catering, who always entertains in style. In addition to the food stations, guests could browse the informative display tables to learn more about financial assistance and solutions. A highlight of the evening, in addition to the welcome by Laurel Cruz, the Branch Manager, were the words from North Island President & CEO, John Tippets. He shared the North Island mission and thanked the North Island team for their support in making this night outstanding. A good time was had by all. On June 11th the Chamber is proud to host the 4th Annual “Taste of La Mesa - Taste of the Century.” A total of 30 restaurants have lined up to be a part of this year’s Taste of La Mesa - Taste of The Century. On June 11th you are able to celebrate City of La Mesa’s 100th Anniversary and feast early. A VIP ticket option allows those ticket holders to begin grazing from 5 to 6 p.m., prior to General Admission guests entering. The VIP ticket includes “preferred” parking, which is a great added benefit. To date we are proud to announce the following sponsors: Title Sponsor --Unique Travel Concepts; Century Sponsor --Sycuan Casino; Media Sponsor --La Mesa Courier; Creme De La Creme Sponsor-- Virginia Napierskie , H & N Management Company; Gourmet SponSee Chamber, Page 9

Race, from page 1

The fisherman in the middle of the river caught my eye as we crossed the bridge. Not so unusual; there’s good fishing there. A second look on the way back startled me, though, as he was in the same position! Come to find out it was a statue. That was last year. I found him in the same place this year and wondered…why a statue of a fisherman in the middle of a river? The North Platte River meanders through Casper, Wyoming on its way to the Colorado River -- and on to La Mesa. (I’ve been told that it takes only three weeks for a drop of water passing me today at river’s edge in Casper to reach the end of the Colorado River and probably you, too.) The people of this city like art, and I would guess that this statue makes them smile, just as it does me. While he has no talent for catching fish, he actually has a job. A heavy winter snow pack in the mountains carries potential for flooding down river in spring. The Platte River Fisherman makes keeping track of the river’s depth an easy task. One simply has to look at where he stands in the water! Normally, he is above it on a little island. As the river rises and rises, he becomes more submerged. Last June, at waist-deep, the call went out for sandbags. The Fisherman is also part of a grand design that began in 1982, when the Platte River Parkway Trust was founded with the purpose of building a pedestrian trail system along the river corridor through the community. What a great resource for the surrounding urban areas this has become! Well-managed and well-used, this 10-mile trail offers great opportunities for nature watching and exercise in the fresh air, as well as dining, boating, golfing, birding -- and, of course, fishing. Casper Kiwanis built an overlook shelter with a view of downtown at .0 miles, and mile markers are now being added in both directions from there. I like knowing how far I walked; didn’t make the full ten miles, but each mile marker pushed me further. Early mornings were best because the wind wasn’t whipping around yet. But you heard the story about Wyoming’s wind in the last column. At about midway through the parkway, a brick building that housed a pumping station sending water into the nearby oil fields has been transformed into a nicely landscaped restaurant setting adjacent to the river. The Wyoming Hamburger Company there features grass-fed Wyoming-Montana beef, plus buffalo and lamb burgers on home-made buns. Try one if you find yourself in the area; goes great with their dynamite root-beer floats. It took this community 30 years to transform these ten miles of polluted, unsafe and mostly abandoned river corridor into a prideful and useful place. Just goes to show what can be accomplished when folks put their minds together.

The diversity is also a challenge, but a good one, Weber noted. People come from all sorts of different economic and educational backgrounds. “It makes it exciting and challenging.” Voorakkara finds the diversity of the district enthralling as well. “You become exposed to all of these different cultures.” Events, from page 2 But he finds common themes of concern wherever he goes, he said. “Potholes and jobs,” he said. drawing for dinner for two at The Olive Garden will be held. While this race has attracted a number of experienced candidates, one Democrat, Pat Gantz has been quilting for 10 years and has made eight quilts to auction at this year’s Washington, takes issue with that as being a positive for the district. tea, set for Saturday, June 9 at 2-4 p.m. “That we have this embarrassment of riches is a misconception,” she said. “I like this place because it has a community focus,” Gantz said of Monte Vista. “This is That’s because many of her opponents have been in the game and are beholden to special just my way to give back.” interests and other outside influences, she believes. The event costs $10 per person and requires an RSVP by June 6. All money raised goes A longtime community activist and educator, she’s never run for political office. “I’m a See Events, Page 9 true outsider,” she said. She thinks, given the Democratic edge in the district, two Democrats will inevitably win the June primary. But money, for her, is a problem. The latest campaign figures show her just having $4,716 on hand. Voorakkara had the most, with $113,000. Ramirez trailed with $72,000 and Weber had $68,000. The next financial filings come May 22, so the figures will certainly change. Weber thinks two Democrats winning is anything but a lock. The district is 43 percent Democratic and 29 percent Republican with the remaining either undeclared or aligned with another party. So two Democratic candidates could have problems mustering enough votes to defeat a strong Republican candidate. She’s done the math and she knows math. “I used to be a mathematician,” she joked. Mary England, one of the two Republican candidates, believes Weber has a point, but only if people vote by party lines. Since this is an open race, “voters will have an opportunity they have never had before,” she said. They can vote for whomever they please, said England, who is president and CEO of the La Mesa Chamber of Commerce and a Lemon Grove City Councilmember. The campaign has been exciting because it’s refreshingly new. “It’s not the same old, same old,” she said, noting that it’s a new district, it’s an open primary and there’s no incumbent. “I call it the perfect storm,” she said. Matt Mendoza is the other Republican in the race. He could make it tough on England, who has local and state Republican Party support, by siphoning Republican votes. However that shakes out could also help create a two-Democratic candi*Family price is for one adult and one child, $25 per additional person. Family members must date November race. reside in the same household. Youth under 18 may attend during family swim hours offered Mendoza has run in two previous Assembly races, losing daily. For detailed hours, please visit: Prices are based on both times in the Republican primaries. He got 13.6 percent of one-time prepayment in full. No SDSU affiliation is required. the vote in 2000 in the 77th district race and 29 percent of the vote in 2002 in the 78th district contest. A manager in the aerospace industry, he also calls himself an “outsider,” and is banking on independents soured by the current two parties to bolster his showing. Even if a Republican manages to make it to November, chances are the magic ends there, political experts says. Allan 619-594-SWIM Hoffenblum, the publisher of the California Target Book, which analyzes state races, figures, ultimately, the 79th is a safe seat for the Democrats. For a Republican to win would be “a major upset,” he said.

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Page 5

Courtesy David Marshall, Heritage Architecture

La Mesa Reads By Jessie Goodwin, Librarian The most popular book at the San Diego County Library’s La Mesa branch last month was the teen fiction bestseller The Hunger Games by Suzanne Collins. This fast-paced and suspenseful dystopia story follows Katniss, who is forced to compete in the cruel Hunger Games by an oppressive government. If you’ve already read The Hunger Games and seen the hit film, be sure to check out the rest of the series, Catching Fire and Mockingjay. Victims by Jonathan Kellerman was another popular choice among La Mesa readers. The latest in the Alex Delaware series finds LAPD detective Milo Sturges seeking Delaware’s help to find a killer who rivals Jack the Ripper. The Hunter by John Lescroart was another soughtafter title. Lescroart weaves a suspenseful tale about family secrets when private detective Wyatt Hunt tries to track down surviving members of his biological family. One of our most popular non-fiction books was Rin Tin Tin: The Life and the Legend by Susan Orlean. Orlean chronicles the rise of the iconic German shepherd character, and explores the importance of Rin Tin Tin in popular culture. American Sniper by Chris Kyle was another popular non-fiction choice. Kyle, a member of Navy SEAL Team Three describes his life as father, husband, and sniper. Please contact library staff if you would like to request any of these titles. On Saturday, June 9th join us for a library birthday party and Summer Reading Club kickoff event. We will be celebrating the library’s 4th year in the new building as well as honoring the City of La Mesa’s Centennial from 11 am to 2:30 pm. Sign up for the Summer Reading Club, enjoy face-painting by Sparkles the clown, music by Trails and Rails, birthday cake, Ballet Folklorico dancers, and free family photos in front of a fun old-time backdrop. Bring a picnic lunch and stay all afternoon! On Monday, June 18th at 6:30 pm professional editor Laurie Gibson will present her popular “Publishing 1-2-3 class.” This fast-paced lecture workshop is designed to inspire and See Library, Page 10

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Plaza de Panama, 1915


‘Plaza de Panama Project’ Worthy of Our Support

Balboa Park is one of the San Diego region’s most treasured assets. It is the nation’s largest urban cultural park, enjoyed by thousands of visitors each year. Those of us who are lucky to live in this great region get to experience the museums, performing arts venues, beautiful gardens and the San Diego Zoo year-round, but Balboa Park is also one of our most popular tourist attractions. In preparation for the Centennial Celebration in 2015, the City of San Diego is considering a plan to restore the heart of Balboa Park, the Plaza de Panama, to a pedestrian plaza free from vehicles. Championed by San Diego Mayor Jerry Sanders and local philanthropist and Qualcomm Founder Irwin Jacobs, this plan will remove all vehicles from the Plaza de Panama. West El Prado and the Plaza de California by diverting cars traveling across the Cabrillo Bridge onto a new Centennial Bridge which wraps around to a new parking structure behind the Spreckels Organ Pavilion. The parking structure and improvements would provide a net increase of 267 new parking spaces near the cultural center of Balboa Park. The top of the parking structure will be fully landscaped as a park, providing more usable public gathering space. When visionary leaders set the land aside in 1868, San Diego was a small town with fewer than 3,000 residents. Nearly 50 years later in 1915, Balboa Park was on the world stage for an international exposition to coincide with the opening of the Panama Canal. The citizens of San Diego hosted an international crowd at the Panama-California Exposition when thousands of people walked under the archway, through the Plaza de California down El Prado and into the stunningly beautiful Plaza de Panama at Balboa Park. San Diego’s population in 1915 was about 40,000 which meant the entire community was involved with the Panama-California Exposition making it a great source of civic pride. See Editorial, Page 12 License #906624

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this report uncovers, most homesellers make 7 deadly mistakes that cost them literally thousands of dollars. The good news is that each and every one of these mistakes is entirely preventable. In answer to this issue, industry insiders have prepared a free special report entitled “The 9 Step System to GetYour Home Sold Fast and For Top Dollar”.To hear abrief recorded message about how to order your FREE copy of this report, call toll-free1-800-270-1494 and enter 1000. You can call anytime, 24 hours a day, 7 days a week. Get your free special report NOW.

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Page 6 — June 2012

Grossmont High School

Foothiller Footsteps Helix Highlights By Jennifer Osborn Helix is proud to announce its recent ranking in the U.S. News & World Report list of the nations best high schools. Helix was ranked 277th in the state, 1,398th nationally, and 96th among all charter schools in the country. The ranking is based on outcomes that show the school is serving all students well, not just those who are college-bound. Factors considered include state proficiency standards, how well the school prepares students for college, as well as their actual performance compared to expected performance based on demographics. It is always encouraging to be recognized for the achievements of our students. Almost 200 people attended Helix’s second annual Supporters’ Breakfast on May 18. Guests were treated to a complimentary breakfast and entertainment by Helix’s instrumental music program, dance team, theater group, ukelele club, and vocal music program. Grade Level Principal Kevin Osborn presented an overview of Helix’s program and results achieved by Helix students. Students gave inspiring presentations about their experiences at Helix. A good time was had by all, and plans are in the works for the next event. If you would be interested in attending, please contact me at Members of the Helix Speech and Debate Team traveled to San Francisco in April to compete against the best California has to offer at the California High School Speech Association State Championships. The team fared well, placing 20th in the state (out of approximately 250 teams). Individually, the students who advanced to semi-finals and/or finals were: James LaRose (3rd place in Original Prose Poetry), Amber Sonka (7th place in Original Advocacy), Tonea Lolin (10th place in Dramatic Interpretation), Sara Remmes (12th place in Thematic Interpretation). The Helix Boys and Girls Swim Teams are wrapping up their seasons, sending 20 students to the CIF Preliminary Swim Meet. Eight of those students advanced to the finals, with results pending at the time of this writing. The Architecture, Construction, and Engineering (ACE) Club had their annual banquet. Several students from Helix walked away with opportunities and scholarships, including an all-expenses paid invitation to attend an ACE sponsored summer camp related to Architecture and Engineering; two $2500 cash prizes; and a student was accepted to the New School of Architecture (downtown San Diego), and presented with a $25,000 award. Helix graduation will take place on June 6 at 6pm at Jim Arnaiz Field at Benton Hart Stadium. Students and staff alike are looking forward to celebrating the accomplishments of the class of 2012! If you have any questions or comments regarding Helix Charter High School, don’t hesitate to contact me at

By Connie Baer Since its beginnings in 1920, Grossmont High School has had an amazing history. In this monthly column, we celebrate Foothillers past and present. The first graduating class in 1921 was 31 students; this year’s graduating class will be 555 students. The first faculty totaled 11 teachers; the present staff numbers 111 Certificated and 57 Classified. In the past 92 years, Grossmont High School has had 33,600 graduates, many from multi-generational Grossmont families. Presently, Grossmont High is undergoing the most extensive remodeling in its history. The original granite “Castle” is currently empty and being modernized for the District staff, which is temporarily housed in the old Science Building. However, the exterior of the building will remain virtually unchanged, except the Kate Sessions planted 1926 ivy will be removed and replanted elsewhere on campus. Already several campus buildings have been modernized from Proposition H, including the Library, Language, and Math Buildings. We have a new Boys’ and Girls’ PE Building, a new Science Building, and visible from Highway 8 is the Child Development Program Building. Currently underway is the most major construction project of Proposition U, a two-story, 31-classroom Humanities Building on the

site of the old tennis courts. Several other future projects include the new Auto Shop, the two-story GHS Administration/Arts Building, and the Performing Arts Building. Each day something exciting is happening at the “School on the Hill”. Since its beginnings, Grossmonters have been called “Foothillers” due to our location at the foot of Mt. Helix. In 1947, the students had a contest to create a mascot; they chose a Daniel Boone-looking character and named him GUS. Grossmont High’s original name was Grossmont Union High School. To create the name of GUS, the H was deleted from GUHS. Recently, the GHS ASB, Foundation, Museum, and Alumni jointly purchased a new permanent GUS costume, modeled after the 1960’s mascot. Visit Grossmont soon and see first hand the wonderful changes taking place on a campus that celebrates its history at the same time as we embrace our future! This is definitely a great time to be a Hiller. (Connie Baer is a Grossmont graduate Class of 1965, retired GHS English teacher, and Director of the GHS Museum with her sister Lynn Baer, Class of 1969. Please email Connie with any questions or comments at

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Travels with Fido By Sari Reis Considering taking your dog on summer vacation with you this year? Great idea! Once the general location is determined, make inquiries as to whether the place is dog-friendly. Some hotels permit dogs, but do not allow them to roam the grounds and they are not permitted at local attractions, restaurants, etc. Plan to have your dog with you at all times. Do not leave them alone at a hotel, campsite and certainly never, ever in a parked car while you are out enjoying the local color. If you must leave your dog for a period of time, look into kennels, doggie daycares and pet sitters in the area. If you make arrangements ahead of time, you won’t have the last minute concerns about what to do about the dog while you are at a “no dogs allowed” function. Now that you have determined where you are going, you have to determine “how” you’re going to get there. Car? Plane? If you are driving, make sure you have a secure means of containing the dog. That means using a crate, a special car seat, or a harness designed for vehicular travel. If your dog gets carsick, he should travel on an empty stomach. Keep the car well ventilated and always have plenty of water for him. Take frequent breaks for him to exercise and go potty and be sure to clean up after him. Although dogs love to stick their heads out the window, many dogs have sustained serious eye injuries from flying debris, so keep the windows only slightly cracked and never let a dog ride in the back of an open truck. Considering flying? This is a good option if your dog is small enough to fit under your seat. Too many things can go wrong if the dog is crated in the cargo bay. An alternative for a larger dog is “Pet Airways”. They let all of the dogs travel in the cabin. In either case, packing for your pet should include: medications, identification, medical records, toys, blankets, bed, food, treats, water, bowls, crate, sun screen, insect repellent, collar, leash, harness, life jacket, sweater, and a recent photo. Only through proper planning and preparation can you ensure an enjoyable vacation for both you and your pooch. Safe travels! Sari Reis is a Certified Humane Education Specialist and the owner of a local pet-sitting service. For more information you can reach her at 760-644-0289 or at www.missionvalleypetsit​

Page 7

Falling in Love with Frank Riverside’s Mission Inn an Easy Escape from La Mesa By Genevieve A. Suzuki Anyone who dismisses Riverside as a perfectly viable staycation locale has not been to the Mission Inn Hotel & Spa. When I first told friends I was heading to Riverside, their reactions were identical: “Why?!” Eventually their cynicism infiltrated my optimism. Was I was heading to a podunk town with downtrodden residents without hope of leaving? Thankfully, my fears were for naught. As I took the Mission Inn Avenue exit from the CA-91, the first thing that struck me was the bells lining the street. The bells are in homage to Master of the Inn Frank Miller’s extensive bell collection, which once numbered 800. Today

downtown Riverside, it is a wonderful destination for any San Diegan craving a weekend away from home without having to board a flight. And once you check into the Mission Inn, you have no need to go anywhere else. There are a lot of integral parts that go into creating a resort like the Mission Inn. One of the most important is customer service, which can make or break a resort. In the age of instant feedback, all it takes are a few terrible Yelp or TripAdvisor reviews to damage a hotel’s standing. Having grown up in tourism-dependent Hawaii, I’m accustomed to people who understand that the hospitality industry depends on the whole 3649 Mission Inn Avenue experience. The Mission Inn has wholeheartedly Riverside, California 92501 bought into that belief. The Mission Inn’s customer service is second Reservations: to none. From check-in to check-out, it seemed as (800) 843-7755 though its employees were actually vested in its stellar reputation. I was given brochures to answer questions about the Inn, offered tours of the hotel – a must for 400 bells can be found around the Mission Inn grounds, anyone staying at the Inn – and always greeted with a smile. including a giant Nanking bell along the walkway to the After checking in, I boarded a small elevator to drop hotel’s entrance and the oldest dated bell in Christendom. my bags off in my room so I could get a good look at the Walking into the Mission Inn, I was awestruck by my expansive hotel grounds. I then followed a narrow hall to initial impression. Lush grounds encasing a beautiful hotel what was an absolutely breathtaking view of the inside of the make for an enchanting getaway. It’s easy to see how the Inn hotel courtyard. I couldn’t believe my eyes – the Inn is an was once the place to go for movie stars, politicians and the architectural wonder in all of its Mission-Revival glory. wealthy. Later, during my docent-led tour of the hotel, I learned Miller, who purchased the Inn in 1880 from his father how Miller had applied his globetrotting experiences to every for a fraction of its current value, turned it from a 12-room part of the Mission Inn: The Ho-o-kan Room houses a giant adobe boarding house to his personal Shangri-La spanning an statue of Buddha and other oriental artifacts; the St. Francis entire city block. To love the Inn is really like falling in love Chapel is home to a giant 18-karat gold-leafed Rayas Altarwith Miller. piece; and the Rotunda, comprising five floors of pillars, And I, with sincerest apologies to my husband, have arches and wrought iron railings, features the initials of Califallen in love with Frank. fornia’s 21 missions and their presidents, including our own The Mission Inn, touted as a place for refuge and renewal, Father Junipero Serra. more than lives up to the hype. Tucked away from the rest of In addition to amazing architectural features, the

The Mission Inn Hotel & Spa

See Mission Inn, Page 13

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Page 8 — June 2012

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Great Stores, Great Restaurants, Great People!




Still thinking about listing your home with someone else? While real estate by nature is local, today the market for property is global. As part of the Sotheby’s International Realty® worldwide network, we can attract interest for your property from beyond the local market. Search locally. Search globally. You can find us in the Village at 8310 La Mesa Blvd. • 619.337.1700 Brian Arrington, President 619.993.4641 ©MMVIII Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Each Office is Independently Owned And Operated. CA DRE#01767484

agement for their families. The 2012 Healthcare Hero awards were presented on a luncheon held on Wednesday, May 16, at Sycuan Resort in El Cajon.

Arbor Day Foundation Names La Mesa a Tree City USA--Again! La Mesa has been recognized by the nonprofit Arbor Day Foundation for its commitment to urban forestry. It is the 32nd year that La Mesa has earned this national designation. La Mesa has met the four standards to become a Tree City USA community. These communities must have a tree board or department, a tree-care ordinance, a comprehensive community forestry program, and an Arbor Day observance and proclamation.

Three Groups Team Up to Clean Local Canyons And Creeks April 28th was a big day for San Diego. “I Love a Clean San Diego,” the Rotary Club and The Church of Jesus Christ of Latter-day Saints joined together to clean up local canyons and creeks. This day commemorated the annual Statewide Mormon “Helping Hands Day of Service” and the Rotarians’ “Work Day of Service.” Two-hundred eighteen local members of the San Diego East Stake of The Church of Jesus Christ of Latter-day Saints and the La Mesa Rotary Club volunteered at six sites chosen by the Creek-to-Bay Clean-up Program. They removed debris, weeds and trash; and cleared vegetation and cut trees for three hours on Saturday morning. Participants ranging from small children to senior citizens put on the signature Mormon Helping Hands yellow vests and the dark blue Rotarian logo shirts and went to work in creek beds, along roadsides and down in the canyons. Rotary International and The Church of Jesus Christ of Latter-day Saints (LDS Church/ Mormons) both schedule service projects to give back to their communities throughout the world. The current economic downturn has been challenging for local governments to maintain community services; Mormon Helping Hands Day and Rotarian Work Day are ways to contribute. The organizers of “I Love A Clean San Diego” were grateful to have so many local volunteers.

Helix Grad and Another La Mesan Share Stage in ‘Respect’ (from LM-MH Patch) The demand for esteem and equality is at the heart of “Respect: A Musical Journey of Women,” which is playing at the Lyceum Theatre in San Diego through June. The play stars Kelsey Venter, a 2002 Helix Charter High School grad who has risen to local stardom in the (l. to r.) Nancy Carr, musical theatre scene. (The role) played by Venter is known Leigh Scarritt, as the Dependent Ingenue, while another character, played Kelsey Venter by Nancy Snow Carr, is called the Young Adult Cynic. Venter grew up in La Mesa, just down the street from San Diego State University, where she majored in theater, after attending Maryland Avenue School, La Mesa Middle School and Helix High. Venter’s parents still live in the house where she grew up. Carr, who has lived in La Mesa since 2008, moved here from Missouri, with her husband, gifted actor/singer Geno Carr. A native of North Carolina who got her start on the national tours of “Phantom of the Opera” and “The Buddy Holly Story,” Carr came to San Diego to attend SDSU, which has the country’s only Master of Fine Arts degree in Musical Theatre. The couple chose to live in La Mesa, to be close to campus. “We love it,” says Carr. “We love being able to walk to the village.” Their favorite La Mesa restaurant is Gingham (“Southern comfort food!”), and Nancy is partial to the boutique, Wildflowers. “RESPECT: A Musical Journey of Women” continues through June 24 at the Lyceum Theatre in Horton Plaza, San Diego. Performances are Wednesday at 7 p.m., ThursdaySaturday at 8 p.m.; Sunday at 6:30 p.m.; Wednesday, Saturday and Sunday at 2 p.m. Tickets ($42-$57) are available at; 619-544-1000 (This piece was excerpted from a story by Pat Launer on La Mesa-Mount Helix Patch. To read the complete article, go to, and enter: ‘Respect’ at Lyceum, into the blue search box.)

Photo by Pat Launer

Noteworthy, from page 2 — June 2012

Page 9

Shop at



Downtown La Mesa

Great Stores, Great Restaurants, Great People!

Readers Inc Mobile - Bringing Books To YOU Visit Us At These Farmers Markets Wednesdays - Santee • Fridays - La Mesa Saturdays - Rancho San Diego (Cuyamaca College) Sign Up Now for Your School’s Book Fair in the Fall


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Need a spring time lift or friend needs a gift? Stop by for gifts and things for your home.


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Serving La Mesa Village since 1998 We Pay Top Dollar For Your Gold! 25 EXTRA San Diego Buying Group CASH To You! $

Proud to support La Mesa’s Centennial Celebration. La Mesa Branch – 4771 Spring Street, La Mesa, CA 91941 Carlton Hill, VP & Branch Manager, 619-667-3210

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Events, from page 4 to the military families. Tax-deductible donations can also be made to Friendship Missions in the care of Monte Vista. Monte Vista Village is a senior living community which offers a full continuum of care services including, independent living, assisted lived and skilled care. The Goodman Group professionally manages the community.

LA MESA LIBRARY BIRTHDAY PARTY – JUNE 9  A Centennial-themed party featuring music, photo shoot, and birthday cake to celebrate the Library’s 4th Birthday! The event will be held on Saturday, June 9, from 11 a.m. – 3 p.m. at the La Mesa Library, 8074 Allison Avenue, La Mesa. For information, call Jesse Goodwin at 619-469-2101.

McKINNEY HOUSE VINTAGE YARD SALE – JUNE 9  The La Mesa Historical Society will be holding a Vintage Yard Sale in the backyard of the historic McKinney House on Saturday, June 9 from 9 a.m.-2 p.m. Many unique and interesting things will be sold! Some of the things you might find include clothing, lace, toys, crocks, old bottles, advertising tins, furniture and much

Chamber, from page 4 more – all for great prices (cash only!) All proceeds from the sale will go to support the Historical Society. The event will be held at the McKinney House, 8369 University Avenue, La Mesa. Call for information at 619-4660197 or email

CENTENNIAL SUMMER CONCERT SERIES - SUNDAYS AT SIX – JUNE 10, 17, 24  A summer series of free concerts on Sundays during June, July, and August at Harry Griffen Park Amphitheater, 9550 Milden Street, La Mesa (behind Grossmont High School), kicks off this year on June 10. The concerts are held from 6-7 p.m. For more information, call 619-667-1300, or view

TASTE OF THE CENTURY – JUNE 11  See page 11 for details.

FREE COMMUNITY HEALTH SUMMIT with Richard Dreyfuss”— June 15 On June 15, the County’s Health and Human Services Agency invites you to attend “Live Well, San Diego!’” a FREE Community Health Summit on ways different generations can work together to strengthen one See Events, Page 15

sors--Borrego Springs Bank, Carl Burger Dodge-Chrysler-Jeep-Ram, Citi Bank, Kirk Paving, North Island Credit Union, and SDG&E. Bon A Petite Sponsors are: Auto Club of Southern California, California Bank & Trust, Lantern Crest Senior Living, Pacific Western Bank and Tarantino Gourmet Sausages. AAA Imaging is the Printing Sponsor, Advanced Shuttle is providing the shuttle buses, Excel Security/XL Staffing are Security Sponsors, Viejas Casino is Production Sponsor, Nights of The Sound Table is Entertainment Sponsor, with the featured beer of the evening being poured by Karl Strauss Brewery. To date, San Pasqual Winery is pouring wine and their famous Sangria and wines will be poured by Filippo Pandiani. The restaurants/food providers are: Anthony’s Fish Grotto, Antique Row Cafe of Lemon Grove, Auntie m’s Cupn’Cake Bakery, Brigantine La Mesa, Cali Comfort, Casa De Pico, Charcoal House Steakhouse and Music Bar, Continental Catering, Edible Arrangements, El Torito - La Mesa, Gingham, Grove Pastry Shop, Hacienda Casa Blanca, Haritna Mediterranean Restaurant, Himalayan Cuisine, Hooleys Irish Pub & Grill, La Torta Cafe, Laylah’s Patties & Jerk, Marcella June’s Coffee Lounge, Riviera Supper Club, Round Table Pizza, Rubio’s, San Diego Desserts, Sycuan Casino, Tarantino Gourmet Sausages, Terra American Bistro, Thai Chef Saranya, The Lunch Box Cafe & Deli, The Village House Kalina and Trattoria Tiramisu. You may go to our web site now to order tickets: or call us (619) 465-7700 now to order! Sponsorship opportunities are also still available so give us a call at 619-465-7700. Go to our web site for more information:

Space Reservation Deadline

Tuesday May 8th

Publication Date Friday May 25th 1/16 (5”x2”) only $109.00 1/10 (5”x3”) only $164.00 1/8 (5”X4”) only $218.00 Every ad in Full Color To advertise call 619-697-2500

Taste of La Mesa Taste of the Century

Page 10

June 11, 2012 • 5 – 8 pm • La Mesa Community Center

8356 Allison Ave.

La Mesa, Ca. 91942







5 /2 E S 9 /1



8513 LA MESA BLVD • 619-564-4703



PubCakes, from page 3


She’s been able to get some sleep since Kaitlin Jaime, 25, joined the business. A trained pastry chef, Jaime brings what Birchall calls the “technical element” to the business. “She and I actually have the same palette,” Birchall said. “We taste food the same way. It’s very rare.” She added with a laugh: “It’s a lot more fun to drink with someone than it is to drink alone.” And drink they do. “We pick random beers, drink the beer and talk about what we taste, what we want to accentuate and contrast,” Birchall said. It’s through this kind of deliberate process that the cupcakes on PubCakes


rotating and ever-expanding menu are born, including Birchall’s personal favorite—The Hamilton’s Wrecked Ya. A special release cupcake, The Hamilton was made with a Green Flash Brewing Co. Palate Wrecker cake, a jalapeno lime curd filling and topped with a coconut lime frosting and candied jalapenos. “That one was really, really unique,” Birchall said. “It’s not a cupcake we can offer on a regular basis because it’s really labor intensive. The magic behind that cupcake was really enjoying the beer.” Despite her tasty triumphs, Birchall is the first to admit when things don’t go as planned in the invention department. One such Oktoberfest-inspired cupcake didn’t See Pubcakes, Page 13

Visit us at the Taste of La Mesa June 11th 06/30/12

Library, from page 5 inform writers. Learn about traditional versus self-publishing, genres, and how to sell your work. On Sunday, June 24th, learn how to access San Diego County Library’s eBook collection with an eBook workshop at 11:00am. Space is limited and advance sign-up is required. Please call the La Mesa Branch at 619-469-2151 to find out more about this class. The La Mesa Branch library is open seven days a week. We invite you to stop in to one of our many programs, browse our collection, and let our staff know how we can assist you. As always, please come in and check out what’s new.


Buy any Entrée and receive a free Bruschetta or Buffalo Wings


Large Cheese Pizza $10 (toppings extra) or Antipasto Salad 3-5pm daily

Sun-Thurs. Dine-in only. Good thru 6/30/12 Not valid with take out or any other special offer. Must present ad when ordering.

Space Reservation Deadline

Tuesday May 8th

Publication Date Friday May 25th 1/16 (5”x2”) only $109.00 1/10 (5”x3”) only $164.00 1/8 (5”X4”) only $218.00 Every ad in Full Color To advertise call 619-697-2500

Taste of La Mesa Taste of the Century June 11, 2012 • 5 – 8 pm • La Mesa Community Center

2012 TASTE OF LA MESA RESTAURANTS FINALIZED by Eric Yates, La Mesa - Mount Helix Patch

Popular event to feature 30 La Mesa-area eateries

8273 La Mesa Blvd Our neighbors receive a complimentary tiramisu La Mesa, CA 91942 1 PER TABLE (not valid with any other offer or promotion) 619.698.0096

The restaurant roundup for the 4th annual Taste of La Mesa event has been finalized, and more than 30 local eateries have signed on to participate. The list of restaurants is the biggest yet, and features many La Mesa-area favorites. (Find a complete list in Mary England’s column on Page 4 or go to Presented by the La Mesa Chamber of Commerce and Unique Travel Concepts, Inc., this year’s event is titled “Taste of the Century” in commemorating the city’s centennial. The event runs from 5-8 p.m. on Monday, June 11, at the La Mesa Community Center, 4975 Memorial Drive. Free parking shuttles will be provided. A special VIP tasting runs from 5-6 p.m. and features up close and personal tastings with the food vendors and beverage providers. General admission begins at 6 p.m. The annual celebration of La Mesa food and dining is always extremely popular, and tickets go fast. To order your tickets, visit the La Mesa Chamber website or download the attached order form. General admission tickets are $35. VIP tickets are $50. Payment can be made with your order form, or by phone by calling (619) 456-7700. Your tickets will not be reserved until payment is received. Call (619) 465-7700 x1 or email for more information.

Page 12 — June 2012

By Grace Eby, Maryland Avenue School • Mary Carrera, Teacher

My name is Anne Porter. I have just moved with my family to La Mesa just east of San Diego. My father, Dr. Henry Porter, bought the house from Major Henry Roach. He built the house in 1895. The Roach House sat on ten acres of land. When we bought our new house, my brothers Kyle, David and I loved the house. The property had two donkeys. Their names were Harly and Shay. Our neighbors, Mr. and Mrs. Park let us have dinner with them. We had roast turkey, poatoes, gravy and green beans. After dinner, I played with Rose Park, their daughter, while my mother and father visited with Mr. and Mrs. Park. While I lived there from 1900s – 1911s, I made new friends like Mary Grable and Tara Lingren. They are really nice. Kyle and David like to play tug-o-war and tag. The street got its name because the street was lined with Date trees. Almost all the houses are lived in today. I loved my friends and family. I hoped I could live there forever. LMHS photo that inspired Grace Eby, the Grand Prize Winner of the First Annual 3rd Grade La Mesa Historical Photo Story-Writing Contest.

HISTORY OF THE FLAG DAY PARADE By Kathy Crawford Community celebrations are a long tradition in La Mesa, starting back in 1908 with the annual Fourth of July parade down La Mesa BouleLa Mesa has a long tradition of vard. The entire community would parades. This one dates to 1912, the participate with the local businesses, year the City was incorporated organizations, and other groups marching or building floats, creating a fun-filled day for all participants. The day’s festivities included a community picnic with games and a barbecue. In the late 1920s, a new annual event began with the Fiesta de las Flores. The Fiesta was held from 1928-1958 (except for the years of World War II) and was sponsored by the La Mesa Chamber of Commerce to celebrate the area’s Hispanic heritage. Local residents, dressed in Spanish costumes, served as guides and handed out flowers on La Mesa streets. Amateur and professional flower growers competed for prizes while orchestras, quartets, and crooners serenaded the crowds. A parade with flower-decked floats marched down La Mesa Boulevard, drawing over 100,000 visitors from around the County in 1955. The flower show was a main attraction and concerts were held in the La Mesa Grammar School auditorium. In 1997, the desire to create a community-wide event that all La Mesans could participate in captured the attention of city residents. La Mesa Councilwoman Ruth Sterling initiated a resolution at a City Council meeting to develop an annual Flag Day Parade with associated events. Ruth Sterling stated that: “Our flag is an important symbol to remind our children of the thousands of men and women for the last 235 years of our history who have given their See Flag Day, Page 14

Grand Prize

Contest, from page 3 Grace will also be a rider on the City’s Centennial Float in this year’s Flag Day Parade on June 2nd. The winners were chosen from 102 entries received from throughout the School District’s 3rd Grade classes. The participants, all who will receive a ribbon, each chose one of a select set of historic La Mesa photographs from the collections of the Historical Society, researched the scene and wrote a story of being in the historic photograph. The entries were scored on historical research and accuracy, grammar and creativity. All entry submissions will be housed at the Historical Society’s Archives.

Editorial, from page 5 After the Expo, the community came together to ensure the temporary buildings constructed for the event were retained and used for civic purposes. Fast forward 20 years when San Diego again hosted the world for the California Pacific International Exposition in 1935. The Plaza de Panama (although it was temporarily given a different name) was once again utilized as a central gathering place during the second Expo. It was after each Expo that cars began routinely driving through the Plaza de Panama and along El Prado. Soon the Plaza was filled with parking spaces, as it is today. The east end of the Prado was not closed to auto traffic until 1973. One of the most significant legacies of the 1915 Expo, the beautiful California building with its iconic 200’ tower, is passed by thousands of cars every day as they whizz through the ceremonial plaza where President Franklin Roosevelt was welcomed when he came to the Expo on October 2, 1935. Today visitors from around the world gaze in awe at the building’s sculpted façade, designed by the same artists who created the Lincoln Memorial in Washington, D.C. Enjoyment of the architecture is hampered by the conflict between vehicle traffic and pedestrians. The Plaza de Panama Project offers the best vision for returning Balboa Park to its roots, while accommodating the realities of a modern society. Imagine sitting at a table on the perimeter of the Plaza, people-watching and contemplating the view of new reflecting pools, El Cid and the House of Hospitality, or strolling unimpeded on El Prado from the arches of the California Building to the Rose Garden across Park Boulevard. (We invite you to watch the visual simulation at We believe the proposed plan to restore Balboa Park’s Plaza de Panama to a pedestrian plaza is an opportunity for our generation to restore this gift for generations to come. We are grateful to the generosity of the Jacobs Family and other philanthropists who are making this possible at no cost to taxpayers and just in time for the Centennial Celebration in 2015. No matter what part of the San Diego region you call home, Balboa Park is a treasure for all of us. We urge you to express your support for restoring Balboa Park’s Plaza de Panama to the people by contacting local elected officials at the City of San Diego. The City of San Diego City Council is expected to take action on this proposal in July 2012. For more information, go to

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Mission Inn, from page 7 Mission Inn also offers several restaurants with diverse fare: Las Camapanas Mexican Restaurant, located in the outdoor garden, is a romantic choice with white lights wrapped around surrounding trees. For a more upscale dinner, Duane’s Prime Steaks & Seafood, a recipient of the AAA Four-Diamond Award since 1996, is as good as it gets. And, because the Mission Inn is a decadent experience, it only makes sense that it includes the sweet boutique Casey’s Cupcakes, which sells buttery confections that draw out the “yum” no matter how much you try to suppress it. The Mission Inn’s newest owners, Duane and Kelly Roberts, have also added another layer to the hotel experience with Kelly’s Spa. Guests can choose from indulgent packages and individual treatments, and relax in any of several lounging rooms. Ladies, take note: The spa makes for a great girlfriend getaway with its Happy Hour specials, such as its “Martinis and Manicures” and “Spa in the City” evenings. If those options don’t appeal to you, the walkway adjacent to the spa certainly will as the scent of the Mission Inn’s special eucalyptus blend beckons you forward. A treat for all five senses, the Mission Inn Hotel & Spa is now on my list of favorites. I plan to return soon, at the very least for its famous winter Festival of Lights featuring more than 3.6 million lights. So the next time friends doubt Riverside as a feasible escape, I’ll politely excuse their ignorance. They clearly haven’t met Frank.

GEMS& JEWELS By Enhancery Jewelers, Kathleen White, Graduate Gemologist, GIA FEATURED– ALTERNATIVE METAL JEWELRY FOR FATHER’S DAY Imagine owning a ring or bracelet that never scratches. The word tungsten is Swedish and comes from tung meaning heavy metal, and sten meaning stone. Tungsten Carbide is the world’s hardest exotic metal. This gives a permanence in polish and finish that will endure. Carbon fiber and or enamel are new inlay features in many of our men’s stainless steel jewelry collection of bracelets, crosses, key chains, money clips, tie bars sure to please Dad this Father’s Day. Cobalt Chrome rings offer the bright white look of platinum or white gold without the higher price in today’s economy. JUNE BIRTHSTONES - Alexandrite, Pearl and Moonstone The month of June actually has claim to three birthstone choices, alexandrite, pearl and moonstone. Alexandrite is a variety of chrysoberyl with an unusual color-change from red to green. Legend tells us that Alexandrite was discovered in the Ural Mountains of Russia, on the birthday of Czar Alexander II. While natural alexandrites are very rare, there is now a beautiful lab created alternative as well. These have the same chemical, physical and optical properties as the natural. These stones are created in the lab using heat and pressure and the process takes about one year. Pearls are one of the few organic gems formed from living organisms. Akoya pearls are cultured in salt water in Japan. South Sea Pearls from Tahiti are usually larger than 10mm. and form in very warm waters. Pearls come in a variety of beautiful colors from white, cream, pink, blue, gold and black. Fresh water pearls are also farmed and come in a variety of shapes and colors, some are very close to round. Moonstone is a variety of feldspar and has a billowy cloud like appearance and can exhibit a beautiful “rainbow” effect. Martin and Kathleen White have owned Enhancery Jewelers for over thirty four years. They specialize in diamond and gemstone jewelry, custom design, appraisals, and jewelry and watch repairs.

4242 Camino Del Rio N. (next to Chili’s at I-8 & Mission Gorge) 619-282-3900

Page 13

BID, from page 1 the North Park Main Street program. The original BID, established in 1985, has grown and now includes 365 businesses in the area. The organization, through a small paid staff and board oversight, oversees the various approved projects from street improvements to the annual Toyland Parade to the popular “Ray at Night” event that showcases local art talent. According to Angela Landsberg, North Park Main Street’s executive director, “…the business environment is enhanced by the presence of the BID in many ways. Small business is the backbone of our community and the BID is a tireless advocate for them. Our business owners continually applaud the improvements that have taken place in North Park.” North Park has truly seen a renaissance that began with efforts to restore the Birch North Park Theatre as the anchor of the main business district and has grown into a thriving restaurant and retail scene spreading out from the epicenter of University and 30th streets. Little Italy, on the other hand, is a patchwork of various funding sources that includes monetary support from an established BID, but also pulls funds from a MAD or maintenance assessment district (a legal mechanism by which property owners can vote to assess themselves to pay and receive services above-and-beyond what the City normally provides) and Centre City Development Corporation among others. This multi-layered budget is administrated by a public benefit corporation, the Little Italy Association, and is the only district management corporation of its kind in any Little Italy neighborhood in the United States. The BID for Little Italy was established in 1997, and now lists 683 participating businesses. Little Italy has emerged as one of the most successful examples of public/private renewal efforts in the region. A mix of residential, retail, restaurant and small private businesses now create a vibrant neighborhood core. Community events such as Saturday morning’s Mercato farmer’s market, the annual Mission Federal Art Walk, and the traditional Festa attract thousands of San Diegans to the area and provide a lucrative revenue stream for the business community and the association. A distinguishing characteristic of San Diego BIDs is the large amount of revenues they generate in addition to assessments. For example, BIDs in New York City derive 78.6 percent of their annual revenue from assessments, whereas in 2010, assessments accounted for only 10.3 percent of San Diego BID revenue. San Diego’s BIDs leverage their funds effectively in events and other revenue-generating programs, creating even more income to pour back into business improvement. With the push to bring mixed-use city neighborhoods back to thriving, resident-friendly destinations, BIDs can play a critical role in supporting business communities so they not only grow but flourish. Is a PBID right for La Mesa? Only the affected property owners can decide whether this idea is worth pursuing for the renewal of the Village. Since the City of La Mesa owns a substantial amount of the property area being considered for redevelopment, the City Council must agree to participate. Meanwhile, those on both sides of the issue continue to press their point of view with property owners in the affected area. The Council will most likely be voting whether to support the PBID at their regular July 24th meeting.

PubCakes, from page 10 make the grade because, well, it tasted too much like beer. “Beer doesn’t taste good as a cupcake— it wasn’t’ sweet enough,” said Birchall, searching her Facebook page for the name or a picture of the malted mishap. “I don’t know if I have any proof of it because it was so very bad.” Right now, however, it’s a different kind of failure that Birchall is trying to overcome: the disappointment of falling drastically short on a fundraising deadline that would

have meant the expansion of PubCakes into its very own storefront. Instead, she’s left writing refunds to those supporters who made pledges. But the six years Birchall spent in the Navy not only provided her with handy management skills, but an ever-present sense of determination. “I try to treat every failure as a learning experience,” she said. “You have to take something positive from your failure.” And PubCakes, she says, is here to stay.

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Page 14 — June 2012

What’s Cooking

Local Classified Ads

with Julie


By Julie White

With all of the great spring produce in the markets, there are lots of choices for making fruit tarts and crisps. My son and daughter made all of the mothers in our family their favorite desserts for Mother’s Day. This old fashioned recipe was my choice and a big hit. You can pick up the fruit for this Crisp at the La Mesa Farmers Market on Friday afternoons. I bought the fruit from the Quintos and Valdivia farm stands. Strawberry Rhubarb Crisp 3 cups 3 cups ¾ cups 3 Tbs. 1 cup ½ cup ½ cup 1 tsp. 1/3 cup 1 tsp.

fresh rhubarb, ends cut off, washed and sliced into ½ inch pieces. fresh strawberries, hulled and sliced in half. granulated sugar. cornstarch. quick-cook or old fashioned oats. packed brown sugar. melted butter (1 stick). almond extract (Optional). all-purpose flour. cinnamon.

Directions: Preheat oven to 350 °. In a large bowl combine the fruit, sugar and cornstarch. Mix well and pour into an 8" or 9" square baking dish. Combine remaining ingredients in another bowl and mix well. Spread crumbled mixture evenly over the fruit mixture. Bake at 350 degrees for 45 minutes. Serve warm with whipped cream, vanilla ice cream or just plain.

Flag Day, from page 12

Business & Services Directory Ideal Plumbing, Heating, Air & Electrical

new openers, spring replacement, BBB Member, La Mesa Based, CSLB #904512, “A Trusted Company”. (10/12)

(619) 464-0116

Serving our community since 1960! Residential/commercial. Service, repair, installation, thermostats, registers, filters, indoor air quality, and more.  (06/12)

www. upanddowngaragedoors. com

BBB Accredited business. (619) 583-7963 Lic#348810


COMPUTER Repair–Setup–Tune-up

PC Help for Families, Seniors, Home Offices. Trusted in homes for over 25 years. BBB & CA Lic. #81527. Call (619) 992-5882

ELECTRICAL Ideal Plumbing, Heating, Air & Electrical Serving our community since 1960! Panel upgrades, sub panels, outlets, ceiling fans, whole house fans, solar systems, recessed lighting, and more. (06/12)

BBB Accredited business. (619) 583-7963 Lic#348810

GARAGE Up & Down Garage Doors Garage door service, new doors,

Home Party Consultant INSTANT 15 minute facelift masque All Natural sea minerals, vitamins, collagen, essential oils & herbs $25,000 week possible. (6/12)

FOR RENT Senior Living 62+. Studio, 1BR & 2BR. $720-$1235/ month. Pool & Spa. No Pets. Non-Smoking. San Carlos 619-461-4111. (7/12)

SERVICES Locksmith-Discount Deadbolts & Rekeying-security door viewers, patio door locks, simulated alarms, magnetic door stops. Cliff Henderson, 619-840-3327. Lic#LCO4353-Bonded-Never a trip charge. (3/13)

Handyman/Carpentry Repair and replacement of Plumbing, electrical repair, installation of water heaters, Doors, windows, cabinets, flooring, fencing. Pressure washing of driveways, all phases of home repair and remodeling, including kitchen and bathroom remodel. No job too small, free estimates. Raised in San Diego, 17 years in construction. (06-12)

Dan Paterson (619) 481-9978

PET CARE The Helix Pet Hospital Dr Peter Dowell, DVM, MRCVS “Old Fashioned compassion, cutting edge knowledge.” Full service pet hospital including: cancer care, knee surgeries, skin diseases. Always reachable. Completely new in house lab equiptment, digital radiographics and complete system integration. 4223 Palm Ave., La Mesa CA 91941.

(619) 469-2129

PLUMBING Ideal Plumbing, Heating, Air & Electrical Serving our community since 1960! Toilets, water heaters/tankless, drains, disposals, faucets, slab leaks, repipes, camera inspections, and more. Visit our showroom! (06/12)

BBB Accredited business. (619) 583-7963 Lic#348810

REMODELING Ideal Plumbing, Heating, Air & Electrical Serving our community since 1960! Kitchens, bathrooms, closets, grab bars, walk-in tubs, and more! BBB Accredited business. (06/12) (619) 583-7963 Lic#348810

SENIOR CARE Home Instead Senior Care Dedicated to providing non-medical in-home care.

Services Include: Meal Preparation, Medication Reminders, Light Housekeeping, Personal Care & Bathing Assistance, Incidental Transportation. (06/12)


CUSTOM-FINISH CARPENTRY Doors, entry doors, replacement windows, interior moldings (base crown, etc.) Cabinetry, closet organizers, patios. Lic.#657086. Call John (619) 208-6131. (10/12) Welding. Mobile Custom Fabrication. San Diego Metalcraft. CA Lic#970998. 619-670-1055 (6/12)

FOR SALE Workout With Kirk’s - Safe Senior 50+ Program is a BBB Accredited Business. Serving the Navajo Community since 2009. Helping seniors have safe, happy, and fun golden years. Living with independence and dignity. Call 619-851-6980 for more information. (6/12) Auto for Sale. Cadillac 5L5. 2002. 4-Door, Grey with Black Top. 92,000 miles, excellent condition, runs great. $5,300. Tel: 619-464-4083, Nick (6/12)

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lives, their fortune and their sacred honor to maintain our greatness. Our goal is to sow a strong sense of patriotism in the hearts and minds of our children for generations to come with abiding faith in America.” A Flag Day Parade needs a flag and a flag was designed with the La Mesa seal placed on a Pennsylvania blue background. The city’s first official flag was unveiled at the beginning of the first parade on June 14, 1997. The La Mesa War Memorial was also dedicated on Flag Day, honoring the East County’s young men and women who gave their lives in Viet Nam. The names of all the honorees were read at the ceremonies. In 2002, after the devastating events of 2001, Community Services Commissioner Carol Lockwood came up with the idea of adding flowers to the celebration and promoted the idea to city officials and various organizations. Planter boxes, parks, and storefronts were decorated with red, white and blue flowers, adding an additional element of patriotic pride to the city’s celebration. The annual parade is the result of countless hours of hard work and dedication by hundreds of volunteers. The entire effort is funded solely by donations, large and small, from ordinary citizens and many local businesses. It’s a great opportunity for the community to step forward and support an event that draws La Mesa together to celebrate its long heritage. Most of all, this event is about joining friends and neighbors for some good, old-fashioned fun. La Mesa City Council member Ernest Ewin enthused, “Our parade is a great thing for children of all ages to experience!” So come and join the fun on June 2, and see how La Mesa puts on a parade! K.C.


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WANTED TO BUY Wants to purchase minerals and other oil and gas interests. Send details to P.O. Box 13557 Denver, Co. 80201 WANTED UNEXPIRED DIABETIC TEST STRIPS UP TO $26/BOX. PAID SHIPPING LABELS. HABLAMOS ESPANOL! 1-800-267-9895 YEARBOOKS “Up to $15 paid for high school yearbooks1900-1988. or 972-768-1338.” CA$H PAID- up to $26/Box for unexpired, sealed DIABETIC TEST STRIPS. Hablamos Espanol. 1-800-371-1136 Reader Advisory: The National Trade Association we belong to has purchased the above classifieds. Determining the value of their service or product is advised by this publication. In order to avoid misunderstandings, some advertisers do not offer employment but rather supply the readers with manuals, directories and other materials designed to help their clients establish mail order selling and other businesses at home. Under NO circumstance should you send any money in advance or give the client your checking, license ID, or credit card numbers. Also beware of ads that claim to guarantee loans regardless of credit and note that if a credit repair company does business only over the phone it is illegal to request any money before delivering its service. All funds are based in US dollars. Toll free numbers may or may not reach Canada. — June 2012

Page 15

Community Essay


1912-2012 u

The Fair Trade movement is gaining momentum in La Mesa and throughout San Diego County, thanks to the La Mesa Fair Trade Town steering committee. The word is spreading that, simply by our consumer choices, we can make a difference for the environment, the marginalized and local businesses. As an economic model Fair Trade ensures fair prices, fair wages, education, safe working conditions and environmentally sensitive production /growing methods in impoverished areas of the world. The goal is self sustainability through education and fair wages. An initiative to have La Mesa designated as a Fair Trade Town USA is in the works. For over a year the committee has been spreading the word about the impact fair trade can have both locally and globally. Presentations have been made to service groups, churches and business groups to elicit support for La Mesa becoming a Fair Trade town. The Fair Trade movement has received national endorsements from major religious groups, international development agencies, organizations fighting to stop child trafficking, and from environmental groups such as Green America and the Sierra Club. Studies show that almost two thirds of the population are not yet aware of Fair Trade but that, once aware, almost 90 % of these persons support Fair Trade. This translates into a large group of potential customers for a Fair Trade Town. With an official designation as a Fair Trade Town, La Mesa would join a select group of cities in the USA as well as in Europe. Some of the cities that have met all of the requirements for the designation are: Boston, Chicago, Seattle, Milwaukee, and San Francisco. There would be national recognition for the city of La Mesa. The newest Fair Trade Town is Claremont, CA. They became a FT Town in May and are the first in Southern CA. It is the hope of the La Mesa steering committee that our city will be the next. Fair Trade Town designation presents a classic case of “win/win” benefiting La Mesa and its merchants and also, on a global level, the environment, protection of children and the alleviation of poverty. All of this without the need for financial aid and subsidies. The La Mesa Fair Trade Steering Committee welcomes new members. The next meeting is Thursday, June 21 (5:OOpm) at @Spacebar Internet Café. It is located at 7454 University Avenue (near Helix High School). For more information go to: •

La Mesa Centennial: Celebrating the American Hometown

May Centennial Events Join us for these Centennial events: Geocaching Challenge Kick Off June 2, All Day at Flag Day Parade La Mesa Flag Day Parade June 2, 10:00 AM at La Mesa Blvd McKinney House Vintage Yard Sale June 9, 9:00 AM - 2:00 PM At McKinney House and Museum La Mesa Library Birthday Party June 9, 11:00 AM - 3:00 PM At La Mesa Library Sundays at Six June 10, 6:00 PM - 7:00 PM At Harry Griffen Park Amphitheatre Centennial Summer Concert Series

- Photos courtesy of La Mesa Historical Society

Taste of the Century June 11, 6:00 PM - 8:00 PM At La Mesa Community Center For more information about these events and the Centennial, visit

The mission of the La Mesa Centennial is to promote La Mesa’s 100th birthday through a community-driven celebration of its heritage – past, present, and future.

Events, from page 9 another and our communities. Keynote speaker will be Actor Richard Dreyfuss. Learn from national experts and share your ideas. Free lunch included. Spanish translation available. The main event will be held from 9 a.m. to 2 p.m. (registration from 8 a.m.) at the Town & Country Convention Center, 500 Hotel Circle North, San Diego, 92108. RSVP required: call 877-926-8300. The event will also be Webcast: in East County it can be viewed at the Ronald Reagan Community Center, 195 E. Douglas, El Cajon 92020. For additional information, visit The July issue of the La Mesa Courier will be published Friday, June 29th. The advertising deadline is Tuesday, June 19th.

ART CLASSES – FOOTHILLS ART ASSOCIATION – JUNE Try out your artistic skills in classes provided by the Foothills Art Association. On June 11, take a Greeting Card Collage Class with Jean Waters from 2-4 p.m. Class is limited, so sign up early. Or take a Colored Pencil class on the 4th Monday of every month; a Watercolor Class on the 2nd Wednesday of the month; or Oil Classes on the 1st Wednesday of the month. Supplies are not provided and class size is limited. For more information, contact the Foothills Art Association at 619-464-7167.


La Mesa Courier

6549 Mission Gorge Road, #199 • San Diego, CA 92120 Phone: (619) 697-2500 • Fax: (619) 697-2505 email: Visit our website at:

Free classified ads are available to private parties and to non-profit organizations that do not charge for their services. Only one ad per party or organization will be accepted per issue as a free classified - additional ads must be paid for with submission of the ads. Free classifieds are limited to 25 words or less. Ads of more than 25 words cost 50¢ per additional word; payment must accompany the ad. All free classifieds will run for only one issue even if you indicate on the ad that you want it to run more than one time. All classified ads - free or paid - must be submitted by mail only or hand-delivered to Postal Annex at 6549 Mission Gorge Road, #199 • San Diego, CA 92120. THE LAST DATE PRE-PAID ADS WILL RUN IS PRINTED AFTER EACH AD - IF NO DATE IS GIVEN, THE AD RUNS ONLY ONE ISSUE. The following ad classifications are eligible for free classified ads: FOR SALE, GARAGE SALES, LOST & FOUND, WANTED, FOR RENT, NOTICES and YOUTH SERVICES. However, this does not include WANTED ads for multi-level sales or FOR RENT ads for vacation/rental condos or NOTICES for any profit-making organization.

PAID CLASSIFIEDS - $8/25 words or less BUSINESS CLASSIFIEDS including SERVICES, CHILD CARE, BUSINESS OPPORTUNITIES, NOTICES, HELP WANTED, & FOR SALE ads for any profit-making enterprise costs $8 for 25 words or less plus 50¢ per word over 25, payable in advance of publication only. NOTICES ads may NOT be ads normally classified under SERVICES (i.e., business ads) the Editor reserves the right to reject or re-classify any ads sent in under the NOTICES category that should more appropriately be placed elsewhere. PAID ADS may run for any consecutive number of issues, provided that proper payment for the ads is received in advance. NO PHONE CALLS WILL BE ACCEPTED FOR RENEWAL OF ADS. THE LAST DATE PRE-PAID ADS WILL RUN IS PRINTED AFTER EACH AD. IF NO DATE IS INCLUDED AFTER THE AD, IT RUNS ONLY ONCE. When counting words—a word is a word, regardless of the number of letters. A telephone number is a word. An address such as “10000 San Diego Mission Road” is 5 words. We do not mail “proofs of publication” for classifieds.











(see restrictions above)


Editor: Pam Crooks, ext. 124

Graphic Artist: Aleta El Sheikh

Assistant Editor: Kathleen Crawford, ext. 136

Advertising Consultants: Lionel Talaro, ext. 128 Maria Simencic, ext. 133 Garilee Gallegos, ext. 142 Michelle Goldstein, ext. 143 Tamar Wilson, ext. 139

Contributors Patti Anderson Annie Lane Michael Stetz

Publisher: Jim Madaffer, Mission Publishing Group, LLC Writers and Advertising Sales Experts Wanted Please call 619-697-2500, Ext. 122 Circulation: 20,000. Published 12 times in 2012 and delivered to all single family homes in 91941 and 91942 and at over 150 bulk locations throughout our circulation area of La Mesa, California by Mission Publishing Group, LLC. Classified ads and articles must be submitted by mail, e-mail or dropped off at our business address, 6549 Mission Gorge Road, #199 • San Diego, CA 92120. Publisher reserves the right to refuse any advertisements or material submitted which are deemed to be objectionable. Publisher’s liability for errors: La Mesa Courier assumes no financial liability for errors nor for omission of copy and upon request will furnish a letter of correction to the advertiser. The Publisher, Mission Publishing Group, LLC., shall not be liable for any error in published advertising unless an advertiser proof is requested in writing 12 days prior to publication date and clearly marked for corrections. If the error is not corrected by the Publisher, the liability, if any, shall not exceed the space occupied for the error. Further, the Publisher shall not be liable for any omission of an advertisement ordered to be published. On written request, Publisher shall reschedule and run the omitted advertisement at the advertiser’s cost. All claims for adjustment must be made in writing within 30 days of the date of publication. In no case shall the Publisher be liable for any general, special or consequential damages. Equal Housing Opportunity: Real estate advertising in La Mesa Courier is subject to the Federal Fair Housing Law which makes it illegal to advertise “any preference, limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin or an intention to make any such preference, limitation or discrimination.” La Mesa Courier will not knowingly accept any advertising for real estate that is in violation of the law. This is to notify La Mesa Courier readers that all dwellings advertised in La Mesa Courier are available on an equal opportunity basis. To complain of discrimination call HUD at 1-800-669-9777 or TTY at 1-800-927-9275. News and information printed in La Mesa Courier is obtained from sources considered to be reliable, but accuracy on information sent to the paper cannot be guaranteed. Articles and opinions of writers or letters to the editor that are submitted for publication to the La Mesa Courier are the views of the writers and should not be considered the views of the publisher. Content of paid advertisements is solely the responsibility of the advertiser. © 2012, all rights reserved.

Page 16 — June 2012

The Vine CoTTage restaurant

6062 Lake Murray Boulevard La Mesa, CA 91942 619.465.0198 d

“A gem in East County,” “cozy and inviting,” and “finally a great restaurant in my neighborhood,” are comments frequently offered to the staff at the Vine Cottage restaurant in La Mesa by many of their guests. As the reach of the farm-to-table food movement extends across the nation, the fresh flavor principles it embodies are delighting diners right here on Lake Murray Boulevard.


wner Fadi Kalasho has produced a cozy, intimate atmosphere with a casual classiness—both in the dining room and on the heated patio—in which to enjoy Chef Schuyler Schultz’s menu. “Wine country comfort food with a Mediterranean twist” might describe the offerings, prepared with the highest quality artisanal ingredients in traditional and contemporary ways. The eclectic collection of items on this seasonal menu gratifies long-held cravings and offers opportunities to explore new culinary experiences. Appetizers like Spanish-Style Grilled Spot Prawns with Giant White Beans and Chorizo, Sautéed Calamari with Cilantro and Peppadews, and three varieties of Carlsbad Black Mussels offer a diverse array of bright, vibrant flavors. Or enjoy artisanal meat and cheese boards and a variety of salads with house-made dressings. Paid Advertisment

Main courses feature premium sustainablyraised meats such as Niman Ranch pork, Jidori chicken, and Paso Prime grass-fed beef accented by specialty ingredients including fennel pollen, aged Balsamic, and wine-soaked goat cheese. A variety of premium flatbreads are perennial favorites with toppings such as grilled artichoke hearts, prosciutto, and wild arugula with truffle oil. Specialty pastas and house-made desserts all contribute to the wideranging menu offerings. Chef Schuyler also has collected a food-friendly, value-oriented wine list which offers many interesting varietals and styles to explore from both Europe and America. Craft beer on draught is also prominently featured as a companion to food. Craft beer and fine food is a special interest of Chef Schuyler, and he’s written a book on the subject to be published this August by New York’s Skyhorse Press. Over the past year business has grown at The Vine Cottage due in large part to the patronage of loyal neighborhood guests. The restaurant staff values this relationship and works to provide an exceptional dining experience that evolves through the seasons. Whether the occasion is a romantic dinner, festive celebration, lavish feast, or quick bite, The Vine Cottage has become the destination in East County for exquisite food, drink, and service.

La Mesa Courier - June 2012  

June LMC 2012