Page 1

The name of this book Suddenly so much to speak of miscommunication, and the first kind is about typefaces.

written by Miss Communication


table of contents

how typefaces mis - communicates ? appendix

p. 1 - 9 p. 11 - 16


1

How typefaces mis-communicates?


Times Verdana Lucida Fax Gill Sans Futura Bk Helvetica Neue Georgia Century Gothic Didot


3

They mis-communicate with point sizes as they speak.


24pt Times

24pt

Verdana 24pt Lucida Fax

24pt

Gill Sans 24pt

Futura Bk

Helvetica Neue 24pt Georgia Century Gothic 24pt Didot

24pt

24pt


o5

For example, when they say ‘call me urgent’ on a memo, in the same point sizes and weights, some pushes forward to your eyes.


call me urgent

call me urgent

call me urgent

call me urgent

call me urgent

call me urgent

call me urgent

call me urgent

call me urgent


07

It is because each typeface occupies different percentage of printed black over the unprinted area. Those having a higher percentage of black ink catch your attention away and make you think they are more urgent. This is the first kind of miscommunication I want to talk about.


Author’s Note: the content of this page is only available for print version.


09

Acknowledging this may raise you curiosity about why to ‘call me urgent ’ on a memo as well as other questions. Please read the Appendix on the next page and you will not know the reasons why. Therefore, I also advise you to read its content inside.


appendix i - where does the 3 kinds of miscommunication come from ? ii - why to ‘call me urgent’ on a memo with print types ? iii - more about the first kind of miscommunication .


appendix i - where does the 3 kinds of miscommunication come from ?

11

They come from the conclusions of a visual research project. The project investigates situations when miscommunication arose from the division of white space in layouts. By doing so, its goal is to explore potential functions of white space in visual communication. There are 3 criteria in this study, 1. Literature Review 2. Visual Exploration 3. Questionnaire The conclusions were mainly resulted from 2. Visual Exploration. In this part, 5 tests were carried out. Each test focuses on 1 kind of visual elements as testing variables. The 5 tests included, a. Paper Size b. Typeface & Typestyle c. Type Size d. Sentence Structure e. Layout Methods Results from b. Typeface & Typestyle gave rise to the first kind of miscommunication. for more details, please read appendix iii on p.15 .


This is a blacnk page.


appendix ii - why to ‘ call me urgent ’ on a memo with print types ?

13

This is an assumption. First, the short phrase, ‘call me urgent’ is chosen to experiment with. It is because the meaning of the sentence is pragmatic. It requests for a fast response - to call somebody now. In this sense, it eases efforts in deciding if this word content is miscommunicated visually or not. Instead of handwriting, print types were used for the convenience of test samples outputting and measurement of black-white percentage. There were 2 purposes to print on the memo paper. One of them was to provide a certain context for ‘call me urgent’ . This need was acknowledged from research results in a test with paper size (fig.1). Another reason was to relate visual impacts to the linguistic meaning of the word ‘urgent ’ with the nature of a reminder note in attention seeking.


fig.1

Certainly, altering paper sizes changes the expectation of viewers about how to comprehend the content. Author’s Note: the content of this page is only available for print version.


appendix iii - more about the first kind of miscommunication .

15

It is observed in the processes of study in an initial visual exploration on the typeface & typestyle. In this part, different typefaces in same point size were studied. First, the word content, ‘ call me urgent ’, was handwritten and compared against a computer default typeface, i.e. Times , for a similar perimeter . Then, different selections of typefaces were tested in the same position and same point size, i.e.20pt . (fig.2) The result showed that some typefaces caught more attention than others. It was because they had a higher area percentage of black ink. This was justified with the use of a black-white area percentage calculating software – WhiteSpace beta 1.2 (fig.3) . From this observation, it was known that not only should point sizes be considered, but also consistency in the black-white percentage for a fair comparison. So, this test was further refined. To know more about how the black-white percentage was balanced, please read the book - Suddenly so much to speak of miscommunication.


call me urgent fig.2 An initial idea to match handwritten words with a typeface with a similar perimeter. Same point size, weight and position were compared among typefaces.

fig.3 B -W% of handwritings and Times in 20pt, with WhiteSpace beta 1.2 created by Fung-ming Chan.


all rights reserved. copyright 2009 by tang cheuk ying no part of this book may be reproduced or transmitted in any form or by any means without permission of copyright owner. first published in hong kong, 2009 isbn 1-903840-63-4 to know more about miscommunication email scarlett326@hotmail.Com


Miscommunication: 1  

The name of this book Suddenly so much to speak of miscommunication, and the first kind is about typefaces.

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