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ANGELICA CARTER CUSTOMER INFORMATION MATRIX TASK 3


UEI GARDENA CAMPUS BUSINESS OFFICE ADMINISTRATION FRANK EZENEKWE, MBA MOD 150-OFFICE ADMINISTRATION JUNE 13, 2018


Here I choose 4 different type of brands And created a customer information Matrix which give a demographic Of their customers.


SEGMENTS

DESCRIPTIONS

1. AMERICAN CITY

NATIONWIDE, FOUNDED IN UNITED KINGDOM

2. GENDER

ANY GENDER

3. MARITAL STATUS

ANY STATUS

4. AGE

ANY AGE

5. EDUCATION LEVEL

ANY LEVEL

6. INCOME

ANY INCOME LEVEL

7. SOCIAL INTERESTS

BEAUTY, SOCIAL MEDIA, FASHION, BLOGS ET.


SEGMENTS

DESCRIPTIONS

1. AMERICAN CITY 2. GENDER 3. MARITAL STATUS 4. AGE 5. EDUCATION LEVEL 6. INCOME 7. SOCIAL INTERESTS

NATIONWIDE, HEADQUARTERS IN CUPERTINO, CALIFORNIA ANY GENDER (MOSTLY MALES)3. ANY STATUS 34 AND UNDER ANY LEVEL ( MOSTLY ADVANCE DEGREE) ANY INCOME(MOSTLY 125K +) TECHNOLOGY, SOCIAL MEDIA, TV, FASHION,ART, BLOGS, ETC


SEGMENTS

1. AMERICAN CITY 2. GENDER 3. MARITAL STATUS 4. AGE 5. EDUCATION LEVEL 6. INCOME 7. SOCIAL INTERESTS

DESCRIPTIONS

UNITED STATES OF AMERICA ANY GENDER (MOSTLY FAMALES) ANY STATUS 30 -55 ANY EDUCATION (MOSTLY SOME COLLEGE AND COLLEGE) $40,000-$90,000 SOCIAL MEDIA,VIDEO GAMES, TECHNOLOGY, MOVIES, TV, SPORTS, VIDEO SHARING, ETC.


THANK YOU

Task3  

customer information matrix

Task3  

customer information matrix

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