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Š 2010 Jill Concepcion. All rights reserved.


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Though instant film photography is quickly becoming a thing of the past, not very long ago it was a revolutionary undertaking that wowed and provided photographers—professional and amateur alike—with the ease and instant gratification of capturing memories never before available to the world of photography. The inventor credited for the modern instant camera goes to American physicist Edwin Land.

In 1947, 10 years after founding the Polaroid

Corporation, Land introduced the first commercial instant camera with its eponymous name, which became an instant success. Before the invention of the Land Camera, taking photos with roll film cameras was an extensive process, which involved taking light meter readings, setting the exposure setting of the lens, a series of balancing acts with the negative and positive of the film, and a potentially messy procedure of coating the image with a fixing agent to prevent fading of the photo.

“Fujifilm is now the only remaining supplier of instant film in the United States.”

Today, instant film cameras have largely been replaced with digital photography, indirectly resulting in the Polaroid Corporation filing for Chapter 11 bankruptcy and announcing the discontinuation of its film.

Fujifilm is now

the only remaining supplier of instant film in the United States.

Despite the news and the ever-increasing difficulty of acquiring the remaining stock

of film, there has been a resurgence of interest in the craft witnessed by the presence of numerous websites, petitions, and articles to save Polaroid.

In response to the popularity of digital photography, the Polaroid Corporation has

introduced

the

Polaroid

Pogo™,

a

2x3-inch,

peel-off,

sticky-backed

photo that gives photographers the thrill and instant gratification of instant photography for the digital age.

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helmet! ut that o k c e h c

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Polaroids are about the details...

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l l Hal ina erm ilt T b r l a t de Van d Centr Stree n nd 2 4 Gra ast 87 E

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CLICK!

Through the Grand Central Partnership,

Vanderbilt Hall will house a variety of specialty

FEATURES

bookstores for a one-year period to promote these

The store will feature a gallery of Polaroid artwork

specialized stores that have vanished from New

by up and coming artists, which will change

York over the last decade due to competition from

regularly. click! will contain an area where

giant booksellers and high rent real estate. The

customers may have their pictures taken (digital)

topic for my specialty bookstore is instant film

and have the option of picking up a copy of the

photography, more commonly known as Polaroids.

photo in a Polaroid-esque format. The backside of

The name of the bookstore is click! appropriately

the photo will contain information about the store

named after the sound a snapshot makes when a

and will serve as a business card/advertisement

photo is taken.

keepsake. Customers’ photos will also be displayed as part of a rotating slideshow on the store’s three lcd screens located next to the gallery.

MERCHANDISE

click! will feature books that contain Polaroid

artwork, as well as the various publications about the history and techniques of instant photography. In addition, the store will include books on alternatives to Polaroid cameras such as the Polaroid PoGo Instant Mobile Printer. click! will also carry film for instant photography still in production and other novelty cameras like the Polaroid PoGo and various pieces from the Lomography brand.

“The topic of my bookstore is instant film photography, more commonly known as Polaroids.”

EXTRAS

click! will have a website that will provide

information about the store, book listings, store hours, and upcoming events. There will be a section on the website that will allow users to download a plug-in that creates Polaroid pictures `

for any digital image uploaded into the program.

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Top: Bookshelf East Wall Middle: Register West Wall Bottom: Gallery Backwall Opposite Page: Plan View Scale: 3/16" = 1'0"

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Bottom left: Day Lighting Bottom right: Night Lighting

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furn ture & f xtures

gus design studio gus jasper cube ottoman

vartech systems inc. wall mount lcd display

Skandiform

Flex KS-128 - Ruud Ekstrand

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egal bicolor mondrian customizable bookshelf

wall candy printed chalkboard

Skandiform

Boxer SA-289 - Ola Rune

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Polaroids are about capturing moments...

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...and making memories. 12


cl ck! I nstant Photography Bookstore

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instant photography bookstore Vanderbilt Hall Grand Central Terminal 87 E 42nd Street (212) 555-1234 Monday窶認riday: 9:00 am to 6:00 pm Saturday: 10:00 am to 6:00 pm Sunday: 10:00 am to 5:00 pm

click! business card/keepsake featuring customer photos & store information


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J ll Concepc on concepc on.des gns@gma l.com http://cargocollective.com/jillconcepcion



click!