LAST BYTE
ON THE GO
4 TIPS FOR BUILDING A BUSINESS
as a cost-saver as well. “Instead of hiring someone to package our orders, I’ll stay up until three in the morning to do it,” she explains. “This way, you can make the most profit.” 4. DON’T DISCOUNT THE DETAILS. Feld
When Rivka Weingot and Aviva Feld noticed so many people struggling to take care of a family, work, shop, prepare for Shabbos and more, they created a brand called Driven Day, with a planner specifically devoted
shares. “It will make you feel good that you already accomplished something.”
explains it’s the little things that push a business over the top. “I spent hours on YouTube figuring out how
3. PAY ATTENTION TO YOUR IN-
Instagram works,” she says.
VESTMENTS. “It’s easy to lose
“Even when it came to the
money quickly,” Weingot
boxes we ship our products
to come out this year. The goal is to make sure nothing
says. “We focused on smart
in, I had a meeting with the
falls through the cracks while keeping all your priorities
spending, using Instagram
post office to find the most
organized. Here, they share their entrepreneurial tips
or a free e-mail subscrip-
efficient method of ship-
tion platform instead of
ping that would allow us to
spending right away on ad-
provide the best service to
vertising.” They also made
our customers. You have to
sure to maximize their time
be willing to learn.”
to the Torah-observant consumer. Now they have printables and pads, and even more new products set
for success.
1. LOOK AT YOUR BUSINESS LIKE
ple say, ‘I’ll start doing
IT’S ALREADY THRIVING: It can
amazing things when we
be discouraging to post
have enough followers.’
Rivka Weingot, a wife and mother of four and former
great content when you
But if you have the content,
middle school teacher, can usually be found with her nose
think no one is watch-
people will come.”
simultaneously in four books or planning her next family vacation. Her positivity and “think big” personality allow the Driven Day
ing. Weingot says that a powerful tool was treating
2. ACKNOWLEDGE THE EASY WINS.
planner to always push the envelope and keep her constantly
the business as if it already
It’s easy to feel intimidated
thinking up new content and products.
had 50,000 followers. “The
by all you have to get done,
key to our social pres-
so to combat that, Feld says
A wife and mother of two, Aviva Feld hustles both Driven Day
ence [they now have over
they start every meeting off
and Aviva Feld Design, where she helps small businesses from the
11,000 followers] is that we
with a “quick win.” “Start
bottom up with graphics and marketing. When she’s not keeping
always worked on it as if
your day with a five- or
the website up-to-date or spearheading the next viral Driven Day
we had thousands of people
ten-minute task you can
printable, she can be found beating the clock in an escape room or
watching,” she says. “Peo-
check off right away,” she
enjoying game nights with friends.
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