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ON THE GO

4 TIPS FOR BUILDING A BUSINESS

as a cost-saver as well. “Instead of hiring someone to package our orders, I’ll stay up until three in the morning to do it,” she explains. “This way, you can make the most profit.” 4. DON’T DISCOUNT THE DETAILS. Feld

When Rivka Weingot and Aviva Feld noticed so many people struggling to take care of a family, work, shop, prepare for Shabbos and more, they created a brand called Driven Day, with a planner specifically devoted

shares. “It will make you feel good that you already accomplished something.”

explains it’s the little things that push a business over the top. “I spent hours on YouTube figuring out how

3. PAY ATTENTION TO YOUR IN-

Instagram works,” she says.

VESTMENTS. “It’s easy to lose

“Even when it came to the

money quickly,” Weingot

boxes we ship our products

to come out this year. The goal is to make sure nothing

says. “We focused on smart

in, I had a meeting with the

falls through the cracks while keeping all your priorities

spending, using Instagram

post office to find the most

organized. Here, they share their entrepreneurial tips

or a free e-mail subscrip-

efficient method of ship-

tion platform instead of

ping that would allow us to

spending right away on ad-

provide the best service to

vertising.” They also made

our customers. You have to

sure to maximize their time

be willing to learn.”

to the Torah-observant consumer. Now they have printables and pads, and even more new products set

for success.

1. LOOK AT YOUR BUSINESS LIKE

ple say, ‘I’ll start doing

IT’S ALREADY THRIVING: It can

amazing things when we

be discouraging to post

have enough followers.’

Rivka Weingot, a wife and mother of four and former

great content when you

But if you have the content,

middle school teacher, can usually be found with her nose

think no one is watch-

people will come.”

simultaneously in four books or planning her next family vacation. Her positivity and “think big” personality allow the Driven Day

ing. Weingot says that a powerful tool was treating

2. ACKNOWLEDGE THE EASY WINS.

planner to always push the envelope and keep her constantly

the business as if it already

It’s easy to feel intimidated

thinking up new content and products.

had 50,000 followers. “The

by all you have to get done,

key to our social pres-

so to combat that, Feld says

A wife and mother of two, Aviva Feld hustles both Driven Day

ence [they now have over

they start every meeting off

and Aviva Feld Design, where she helps small businesses from the

11,000 followers] is that we

with a “quick win.” “Start

bottom up with graphics and marketing. When she’s not keeping

always worked on it as if

your day with a five- or

the website up-to-date or spearheading the next viral Driven Day

we had thousands of people

ten-minute task you can

printable, she can be found beating the clock in an escape room or

watching,” she says. “Peo-

check off right away,” she

enjoying game nights with friends.

M AY 2 0 1 9

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2 . 0 | 81

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2.0 Issue 3, May 2019  

2.0 Issue 3, May 2019  

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