A B O U T M I R RO R M E P R
MirrorMePR is an equestrian, canine, country and luxury PR agency offering bespoke PR packages to support clientâ€™s visions and needs. Founded in 2011 by former celebrity fashion stylist and journalist Ashley Rossiter, the agency offers a unique approach to their specialist sectors. Finalists of the RAR (Recommended Agency Register) Awards 2016, MirrorMePR are also members of the CIPR and Ashley, a member of PRCA giving further credibility and assurance to clients on the quality of service and expertise delivered by the PR firm.
Design by Georgina Preston and www.blackandwhitecreative.co.uk
Hello & welcome to our first ever edition of the Mirror Me PR quarterly magazine. To coincide with our 5th anniversary, this autumn, we’ve got a birthday brilliant bumper issue to share with you! In our new seasonal reviews we will bring you news, views and top tips encompassing the diversity of our client base and taking full advantage of all the great brands, experts and celebrity riders we are proud to work with. In this publication we have an interview with Rosemary Lang from the Mark Davies Injured Riders Fund, we grab some dressage tips from international talent British rider Leah Beckett. We have autumn style to get your wardrobe winter ready, whether you ride or just love spending time in the countryside. We interview Caroline Marsh from All The Queen’s Horses, an integral part of the London New Year’s Day Parade to find out more about the preparation, planning and actual parade. For lovers of country fashion there is a new equestrian collection from Hunter Boots, the launch of which we were involved with. Our professional team share their top PR tips for searching for the right agency for your brand or company and the team share their lust and loves for this season. MirrorMePR would like to thank our amazing clients for their help and contributions to this publication and we would also like to dedicate this issue to the late David Miller, a good friend of the agency and a talented equestrian photographer. You can see his work in the Leah Beckett dressage feature. We hope you enjoy reading this as much as we have enjoyed putting it together! Ashley Rossiter MD MirrorMePR
FA S H I O N SEASONAL CHANGES
As temperatures take a plunge, make sure your wardrobe is winter proof with these gorgeous new additions for the coming season. From waterproofs for winter hacking, great boots for walking the dog or country tweeds for city travelling…Here are a few of our favourite client pieces..
WALKING THE WALK
We adore these new Navy leather ‘Classic’ boots from The Spanish Boot Company. Wear them in the saddle, walking the dog or keep them for Sunday best, these beauties have got MirrorMePR’s Gold star for combining function with fashion! RRP: £245.00 www.thespanishbootcompany.co.uk
For equestrians looking to keep dry and warm this season, this fabulous jacket from Equetech features a protective lightweight waterproof outer and zip out toasty warm slim line quilted jacket. Two jackets which can be worn individually or together = genius! Image shown: Slim Quilted Jacket RRP: £145.95 www.equetech.com
Some days all you want to do to throw on something easy to wear and some days your PJ’s just aren’t acceptable! For those days when you need to look stylish and presentable, we love the Whale Of A Time Beluga Sweater. Smart nautical stripes and a luxuriously soft sweater to wear, this garment has become a ‘can’t live without’ item amongst the team at MirrorMePR! RRP: £34.99 www.whaleofatimeclothing.com
The classic white shirt is one item you have to have in your wardrobe: Team it with a suit for the office and dress it up with Tux trousers, heels and statement jewellery for the evening. We love the Freddie Parker Ladies Cheltenham Classic White Shirt with it’s hint of horsey (The contrast cuffs, planket and collar feature the designer motif of galloping horse and rider in hot pink) and slim fit silhouette. A sure fast winner in our eyes! RRP: £65.00 www.freddieparker.com page 4
We love a man in tweed but it HAS to be the right tweed and the right brand. The Timothy Foxx Rupert Tweed Jacket in Heston tweed is not only the perfect tweed to flatter all complexions, but also has exactly the right single breasted cut to sit on the fence of classic, whilst dipping it’s toes into contemporary fashion. RRP: £350.00 www.timothyfoxx.co.uk
HEADS ABOVE THE REST!
We LOVE these Pom Pom hats by equestrian brand Pikeur and available through our retailer clients Dressage Deluxe. Featuring a faux fur pom pom, these fleece lined and cable knit beanies are perfect for outdoor life this winter. The only choice you need to make is which colour?! RRP: £22.00 www.dressagedeluxe.co.uk
A MAN IN A CHUNKY KNIT?
Win, win we say (Quick MirrorMePR in-house poll) and you don’t get much better than The Spencer by young British designer Ross Barr. We love the fact it’s 100% designed and manufactured here in the UK, and the timeless appeal. RRP: £209.00 www.rossbarr.co.uk
A N I N T E RV I E W W I T H the Mark Davies Injured Riders Fund YOU’RE NOT ALONE
Rosemary Lang is a name many riders won’t be familiar with, but as Administrator and Fund Coordinator for a charity, which supports injured riders, perhaps we all should be! The Mark Davies Injured Riders Fund is a fantastic charity based in the UK, which assists those who have sustained an injury in an equestrian related accident, be it riding or otherwise. Rosemary has been a driving force behind the charity’s growth for well over two decades, which has helped hundreds of equestrians on their recovery journey…
ROSEMARY, HOW DID YOU GET INVOLVED WITH THE CHARITY?
‘Mark Davies (After whom the charity is named) and his family were friends of mine and when Mark was killed in 1988, I had been very ill with very severe Aplastic Anaemia (Aplastic Anaemia is a rare disease in which the bone marrow does not make enough blood cells for the body) and so had to stop riding. His Mother Jane asked me to help out with the Charity, it has grown from there and I’ve never looked back since!’
YOU WORK WITH SOME TOP INTERNATIONAL PROFESSIONAL RIDERS, TELL US MORE ABOUT THEM?
‘We are really blessed to have some great supporters including some of the UK’s top riders, who realise just how important it is for the riding community to help those less fortunate when they are injured in horse related accidents. Our patron is Princess Zara Phillips (Tindall) and international show-jumpers Scott Brash, Jay Halim and equestrian event organiser Nina Barbour are amongst our Vice Presidents.’
HOW DO YOU HELP EQUESTRIANS?
‘We help those injured in horse related accidents where no other help is readily available; We can provide help in a number of areas from moral support to beneficiaries and their families, legal contacts for advice and of course practical help where it is most needed’
DO YOU STAY CONNECTED WITH THOSE YOU HAVE BEEN ABLE TO ASSIST?
‘Yes, we do try to stay in touch with those we help, but as their lives get back on track, often we are forgotten, which is why we need to continuously remind equestrians about our valuable work and to encourage them to support us. Anyone involved page 6 with horses can unfortunately find themselves
involved in an accident, regardless of ability or if professional or amateur’
ANY SUCCESS STORIES THAT STICK IN MIND?
‘We have lots of success stories, ranging from a lady with brain damage who was told she wouldn’t be able to hold down work but who now has her own business, through to paralysed beneficiaries who have gone on to do wonderful feats in sport and other walks of life, and to those who are just able to carry on with their life in as normal way as best possible. Every individual’s recovery journey is different but one which we all care about’
WHAT ADVICE WOULD YOU GIVE TO ALL RIDERS?
‘Have insurance, make sure it is adapted to your specific needs and always read the small print. We spend our lives sorting out car and home insurance and even horse insurance but does it really cover you as the rider/handler? Always take as much care as you can to stay safe around horses and don’t take unnecessary risks. The risks in riding are well known, which is even more reason why we all need to stick together to help those less fortunate’
WHERE WOULD YOU LIKE TO SEE MDIRF IN 5 YEARS TIME?
‘Still helping those in need and having strong sponsor support to enable us to help even more riders’
HOW CAN PEOPLE SUPPORT THE CHARITY?
‘Support can be offered in so many ways by donating directly via our just giving page or by contacting me directly through our website. Other support can be given by attending our events here in the UK which we run throughout the year. In November, we have a fantastic event: ‘Quintessentially and Mark Davies Injured Riders Fund Evening with the Stars’ which will take place at the RAF Private Members Club in Mayfair, London on the evening of 29th November 2016. Names in the hot seat to date include Olympic Gold Medallist Nick Skelton and MBE & eventer Zara Tindall, hosted by top equestrian TV presenter & commentator for the recent Olympic & Paralympic Games, Steven Wilde. You can also help by arranging and organising a fundraising event or if you are an equestrian brand, becoming one of our title sponsors offers ample opportunities to get involved with our popular events and other openings we are presented with’
GIVE US A BREAKDOWN OF A TYPICAL DAY IN THE OFFICE..
‘Despite being available 24/7, we only have a very small team consisting of myself and two colleagues. Martha Ivory mans the day to day beneficiary side, whilst our Sponsorship & Events Manager, Charlotte Ennor, oversees the events and looks after our sponsors. We don’t have a headquarters as such but an office in a room in my house which works for us and keeps overheads low so that we can plough resources as much as we can back into the charity to help those in need’ For further information: www.mdirf.co.uk Photographs by kind permission: Jon Stroud Media & John Periam Photo Journalist
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NEW HUNTER COLLECTION LAUNCH MirrorMePR were delighted to work with the Hunter Boots PR team on the launch of the Duke Of Wellington by Hunter Field Collection at the stunning location of Number One London, Apsley House. As a specialist agency with a former background in fashion, we were thrilled to get involved and MirrorMePR took ownership of the entire equestrian VIP guest list for the event, which brought together big names from the eventing, show-jumping, showing and dressage world, rubbing shoulders with the fashion press and celebrities in attendance. We have also been involved in gifting product to selected riders, which will hopefully see the brand out and about at competitions and events soon. The new collection out this autumn, was developed by the brand’s technical experts and comprises men’s and women’s leather and rubber boots including riding and jodhpur styles, all with scarlet red heel features inspired by the Duke’s original Wellington Boot from the English Heritage archive. These sit alongside weather-protective, technical outerwear featuring a cavalry coat, field jackets, mid-layer and gilet. We love the new images so thought you’d like a peak too!
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THE WORLD OF PR YO U ’ R E H I R E D !
Choosing the right PR agency is probably going to be one of the most important decisions your company will make as it starts to grow, so what tips do we have in your search..
From our experience, a successful client/PR pairing is always based on an honest and open relationship with the client. For us it’s about managing client expectations and not promising the world. We know what is/is not going to be achievable given the client’s budget, resources and product. Remember, if it sounds unbelievable, the reality is, that it probably is! We are just as passionate about our client’s products as they are and this is really key when choosing to appoint your PR. Do they understand you, your product and your vision? You work incredibly closely with a PR, so you need to make sure you believe in your PR team and like your account manager, otherwise this won’t make for a successful partnership!
It’s important to also check in your first meeting exactly who will be looking after your account on a day-to-day basis and overseeing the account in general. Do they have the
experience you are looking for and do you feel confident in them representing your brand? So, how do you know whom to trust? Well, we are members of the PRCA and our MD is a member of the CIPR, both are professional bodies within the PR Industry, there to maintain standards and ensure that a code of ethics is adhered to. Another good way is to do your background research: Ask magazines who they like working with and check out the agencies. page 10
Don’t just be swayed by cost alone.
Every brand has a budget to work to of course, but if cost alone is the only deciding factor, be careful on the choices available to you. A PR, which might appear cheap, might not be a great reflection of your brand in the long term. If they are only spending 2 hours a month on your account and working on a reactive as opposed to proactive work ethic, this could work out to be a false economy because you are missing out on other opportunities and efforts.
Our clients benefit from a wealth of advice from our creative input on advertising campaigns,
video filming, styling, social media content planning, brochure and web copywriting, as well as the more traditional PR roles. Our clients also reap the rewards from the opportunities that we get as an agency for them, which they wouldn’t accomplish being a stand-alone brand. These range from feature inclusions, product placement and lots more. Remember also, that you do need to support magazines (Both print and digital) with advertising spend, so you need to factor this into your marketing budgets. A PR should have
superb media relationships, whereby they know the editors well and also know what kind of angles and content will capture their imagination, making your budget go a whole lot further.
Another factor to consider when looking at agencies is the time it takes to start seeing results in print. With digital coverage the results can be seen in a matter of hours. With long-lead media though, you would be looking at around 4 months before you see anything, due to their lead-time. In our experience, short-term PR projects don’t really work (unless it’s for an event) because by the time you have pushed the brand and the press are interested and want to start talking about the product or requesting samples, the project would have ended! page 11
When appointing an agent, find out
how long their current clients have been with them as this is generally a good indication of their ability to get quality results! If they have a high turnover, what does that say about them? And do they have returning custom? For example we work across a couple of events and each year we are reappointed to work with them. Look for similar trends.
Itâ€™s important to recognise that however fabulous your new PR is, they do still require you to keep them informed on any new product developments, company news and ideas in the pipeline. They will also need high-resolution images and product information and good response rates from you in order to work effectively on your account! PR really is a
two way street, so to enable us to do our job, you also have to provide us with the right tools too!
Good luck in your search and remember PR should be more than just a press release!
We are loving the new Timothy Foxx Special Occasions Collection and so are the wedding press! Weâ€™ve had some great coverage on their new wedding dresses and particularly love the Abigail Wedding Dress shown here. We would definitely say I doâ€Ś to this dress! www.timothyfoxx.co.uk
BEHIND THE SCENES WITH...
WORK IT BABY! They say never work with animals and children, but actually, we’ve found some human models more difficult to direct than both of the above! Working with animals is easy when you know their favourite treats and we’ve had some interesting tasty temptations to get those ears pricked forward and looking directly into the camera! For our equine shoots we’ve used the standard polos and bucket of horse nuts but we’ve also had bananas waved under the nose of one horse, which worked wonders and for our canine friends, well squeaky toys and fresh chicken seem to work well! Our most recent shoot was for our client’s Pink Whiskers who make beautiful bespoke pet beds, accessories and clothing for dogs, so we were all totally in our element surrounded by these beautiful handmade items, which all of us were lusting after – including our doggy models who all wanted to lay down and chill out on their new collection soft bed!
Here are a few of the photographs taken by music and fashion photographer Paul Astley, which are simply gorgeous and you can catch the â€˜behind the scenes videoâ€™ above!
STEPPING OUT IN STYLE A S K T H E P RO … For our equestrian riders, we caught up with international professional dressage rider Leah Becket, courtesy of Aloeride, the natural organic aloe vera supplement for horses. Leah gave us some dressage tips, in particular some great advice for relaxing your horse and beating tension…
Renoir is a seven year old homebred gelding by Rimskij Korsakov (Rubenstein). He is currently competing up to Advanced Medium. He is owned by Eva and Shaun Measures. Renoir is a lovely short coupled type of horse which Leah explains, makes collection very easy for him, but she explains that we also need to work on encouraging Renoir to open up and lengthen through his ribcage to enable him to be able to come into true self carriage after the warm-up. “Regardless of age or ability, your warm-up really is the building block to a successful training session. You are making the body soft, loose, relaxed and available to the horse for the harder work later in the session” Explained Leah. The main aspects, which Leah focuses on in the beginning, are straight lines and corners. “This might seem like a simple concept, but these two movements really are an exercise within themselves. The straight lines make me focus so that I have the horse straight between my two legs and two reins, and then the corners ensure that the horse is listening to my inside leg and waiting on the outside rein” Leah went onto explain that this also introduces the vocabulary needed later on through his career for lateral work. “Once I feel the horse is listening, I will start to make a few curved lines and circles to introduce bend and suppleness to the horse. In this time, through walk, trot and canter you want to ensure that the neck is soft, the horse is round and you get the feeling that he is quietly accepting your contact. By offering a relaxed and forward hand, try to encourage your horse to follow the contact and start to stretch” Leah explains that this takes time, training and skill, as the temptation to take up the rein and try and use too much hand is there but will only ever cause tension and won’t truly encourage the horse to take the contact down with confidence. “You need to think of your hand to your horse’s mouth as inviting to the horse, so keep the contact consistent and the hand soft. My mum used to say, “Imagine you are holding a budgie by its neck – you want to hold it tight enough to not fly away but not so tight that you strangle it!!” I also like to think of my reins like phone lines, offering a line of communication to the horse. With a soft breathing hand I can give aids, but I can also receive information back from the horse too. If you are too strong, or are fixed in the hand you
are simply screaming down the reins or hanging up. Similarly if you are moving the hands too much, you are missing out on listening to the horse” Leah also says a common mistake for many riders is to start off with too long a contact: “You need to feel the contact, because it is very, very easy to allow your horse to fall onto the forehand at the beginning, so don’t throw too much rein at the horse until your horse truly starts to relax and seek a contact, then allow the horse to take down the rein” “With a horse like Renoir he is used to working in this way, so we can afford to start off with a longer length of rein as he is more established. This work is all done so that when you do ask your horse to come up into the bridle they can collect without shortening and then come into true self carriage.
Once they can collect in a good way, then they can also extend without elongating or going downhill!!”. A good exercise that Leah uses to help the transition between warm-up and work is to imagine a clock face and you and your horse are facing 12 o’clock. Quietly ride the horse round the clock face always with the tail in the centre and the nose out on the dial.
Keep the horse straight as you push him away from your inside leg and against the outside rein. This exercise helps to teach the horse to wait and listen to your aids without rushing forward and through the bridle. He has to take small steps behind and slow the hind legs down whilst still stepping sideways in front. “Not only is this a great exercise to get your horse in a better balance but it’s also a great exercise to encourage a tizzy brain to calm down and focus on you” “Remember each horse is different and whilst some horses find this kind of work easy, others might not, so be patient in your training and never force the horse into a frame. In time, you will start to see a difference and spending time on these areas will form a solid foundation to your training for the future” Photos by David Miller www.aloeride.com
LUST L O V E&
Whether it’s horses or dogs or stuff we would love around the house, we’ve asked the team what rocks their world this winter.. “I can’t stand the mud and anyone who has to do winter with horses can feel my pain! Love our client’s Golly Galoshes gaiters – they are so simple yet so clever. Waterproof and breathable they fit neatly over bandages and boots and keep them dry and clean – a lifesaver for the washing machine and my sanity!” Ashley Rossiter, MD
“I might live in a flat in town but that doesn’t mean I don’t want a touch of the countryside in my front room and I love these Timothy Foxx tweed cushions & Equetech bespoke cushions. I’ve got an old leather sofa and these would look brilliant mixed up, along with a crochet throw I’ve nearly finished making!” Maria Webster, Senior Account Manager
“ I love cooking and horses so for me the Freddie Parker apron and tea towel set is a winner! They would look perfect in the kitchen and add a touch of class when friends come over and I’m preparing dinner” Vienna Owen PR Assistant
“I want some life coaching with our clients First Focus Consultants! They could really help me focus on organising my personal life better. My work ethos is great but when it comes to my personal life, things go a bit off course!” Lucy Clarke Admin Clerk
“I want a Pink Whiskers bed because they are made to order so I would love one in faux fur and Gold please with diamonte trim”
BB, MirrorMePR Meet & Greet
www.gollygaloshes.com www.timothyfoxx.co.uk www.pinkwhiskers.co.uk www.firstfocusconsultants.com www.freddieparker.com
EQUESTRIAN MAGIC IN THE CAPITAL! Caroline Marsh might not be a name familiar with everyone, but as the founder of ‘All The Queen’s Horses’ the unique equestrian element of the huge event in the Capital, which is the London New Year’s Day Parade, perhaps she should be! As the organiser and creator of ‘All The Queen’s Horses’ concept, every New Year’s Day, Caroline and her team of dedicated volunteers bring a magical equestrian element to the city, travelling from all over the Country. We think this event is fabulous and so put Caroline in the hot seat for this issue..
HOW MANY YEARS HAVE YOU BEEN INVOLVED WITH THE PARADE? With All The Queen’s Horses, it will be six years in 2017!
HOW DID YOU GET INVOLVED?
I got involved via The Donkey Breed Society by a lady named Herdis Churchill. A very influential lady and you never said no to a lady of so much knowledge! We then represented Croydon via my work with Tramlink (My miniature horses were the mascots for about three years) and then in 2012, All The Queen’s Horses was born after I pestered the organisers to let us get involved!
WHAT IS THE MOST CHALLENGING ASPECT OF THE PREPARATION AND ALSO ON THE DAY?
We found it hard in the first few years, as many people did not know of the event in Central London. However in 2012 when it was 25 years old, had some eight Caroline Marsh - founder of All The Queen’s Horses thousand people take part from around the world and televised via the free channels, things got much easier for us. Looking back at our first year when there were only three of us looking after the entire horse section to where we are now, with a crew of eight on the day plus a vet, we’ve come a long way! The biggest headache is the parking for all the lorries and trailers in a very small space and co-ordinating all the team and equines to be on time and in the right place at the right time!
TELL US ABOUT THIS YEAR’S PARADE – WHAT IS THE THEME?
This year’s theme is ‘Lights, Camera, Action’ based on films. We have one big group split into subsections of six featuring fantastic films such as Oliver Twist, Star Wars, Moulin Rouge, Greece, Priscilla, Queen Of The Desert, Lawrence of Arabia, Ben Hur and Annie Get Ya Gun. Wonderful films and amazing costumes! The themes are set some two years in advance, as just the preparation for us can takes up to 6 months to put together. Being right in the middle of the show season also makes things quite challenging, as everyone is so busy!
WHO DECIDES THE THEME AND WHERE DO YOU GET YOUR INSPIRATION?
The main organisers of the LNYDP set the theme and I have three meetings with the team over the course of the year with them, then in-between regular email and phone updates.
HOW LONG DOES THE PLANNING TAKE FOR THIS EVENT?
We start talks in March, then the applications start to roll out along with a waiting list of seventy plus, even now we are planning 2019! We have some riders that do year in year out and I call these my loyal team leaders!
TELL US A FUNNY STORY ABOUT THE PARADE DAY
There are so many! But one year, I was getting changed inside the horsebox but not realising that there was a window so I was in full view of everyone having lunch/tea and they could see everything! Then another funny moment that sticks in my mind was back in 2013. We had incredibly wet weather and the poor girls who did ‘Lady Godiva’ got so wet that their costumes went see through!
HOW DO YOU FIND YOUR RIDERS?
We use the power of social media, star spotting at shows and our ever-growing long waiting list to look for our riders. You really have to be passionate about being part of the parade as it’s a big commitment of both time, energy and also financially as we are not a profit making outfit so everyone has to pay their way!
WHAT AGES DO THEY RANGE FROM?
Ages range from our youngest rider at just four years through to seventy!
WHERE DO THEY TRAVEL FROM?
They come from all over England and even Europe. Last year we had riders travelling right from the top of Scotland, battling through the elements to make their way to London!
HOW DOES SOMEONE GET INVOLVED?
The long list of interested parties first sends us a request via email or private message but sadly numbers are strictly limited to a maximum of seventy and places get filled really quickly.
IT’S A PRETTY BIG ATMOSPHERE FOR THE HORSES, HOW DO YOU PREPARE THE HORSES FOR THIS HUGE EVENT? All the riders that take part have a strict code of conduct, which they have to adhere to, and we ask the riders to fill in a simple tick box form, which gives us an idea of what they feel their horses can cope with. The event is so eclectic and all done at a walk, so you need a calm obedient and bold mount and we also all have a vet inspection before we set off and he has the final word on human and horse. We also request that riders give calmers as a condition. Once the riders have participated once, they always want to go around again, as time goes so quickly!
Preparing the horses for such an electric atmosphere is hard but training at home, riding at busy local events, riding past schools and competing at the likes of county shows certainly ensures that you are half way there!
TELL US THE BREAKDOWN OF THE ACTUAL DAY – HOW DO YOU GET ALL HORSES INTO LONDON ETC? GETTING READY/ RIDING THROUGH – HOW LONG DOES THAT TAKE –WHAT ROUTE AND WHAT TIME FINISHES ETC?
We all start around 6am and I normally have a house full of the Welsh crew in my tiny house in South London with the queue for the bathroom always proving fun! They will then go off to my friend’s stables local to me to get their horses whilst my crew of ladies and I will set off for London armed with the tables, radios, crew clothing, rosettes, sashes and list after list as we arrive in London to meet with Health & Safety, Andy Morgan and our vet Michael Byers from Shotters and Byers. At 8am, the lorries then start to arrive and this is when my crew come into their own, helping to get the lorries parked up and people ticked off lists and settled in. The Sat Nav postcode we always give them is for the Ritz Hotel, which takes them straight into Central London. It’s always buzzing with general public looking fascinated by the horses as we start to get ready, however we have to be strict on security despite lots of tourists desperate to come and stroke the horses! Once our costumes are on and the horses are groomed to perfection and in many cases, also dressed! We have kick on depending where we are placed in the parade. Generally, we are in with the first 25 cheerleaders bands section. It’s really fun and takes around 45mins to get through the parade to finish at Parliament Square. The parade finishes there and we go back to the horseboxes, via the Horse Guards and ride down the mall towards Buckingham Palace for lots of fabulous photos with the photographers on route as well. All in all it takes about three hours and around 5km of walking, so not for the faint hearted or for the leaders on foot, for the unfit! With horses and riders coming from all corners of the UK and factoring the costing for the day: Costumes, stabling sources around the Capital, or coming direct via lorry, food, fuel etc., it works out on average to be a staggering £1,000 per person! So our riders save up all year round to participate. However, to ride round London on such a special day and be involved in such a huge event, is so unique in every sense of the word and as we start to pack up and leave around 3.30pm on the day, the social media goes wild and we are all on a high, planning next year! www.allthequeenshorses.co.uk
WINDSOR WITH WOOF APPEAL With the weather changing, we love our breed specific fashion dog brand label Dogissimo. Focused on keeping your Frenchie, Bulldog, Pug or Boston warm and dry this winter and we are in love with the Dogissimo Windsor Jacket. Taking a stroll from classic style onto the fashion catwalk (wait did someone mention cats?) this garment has some seriously famous celebrity dog fans in the fashion world (Top designers Patrick Cox & Ben De Lisiâ€™s dogs give the paws up on this one!) www.dogissimo.co.uk
THE B I G I N T E RV I E W Courtesy of her sponsor Childéric Saddles, we caught up with Olympic event rider Gemma Tattersall for a five minute quick fire Q&A to find out who, why and what makes her cry, laugh and love! IF YOU HADN’T BEEN A RIDER WHICH CAREER PATH WOULD YOU HAVE TAKEN? “Another form of sport probably, anything competitive!” ARE YOU ADDICTED TO ANYTHING? Winning! WHICH GUESTS DEAD OR ALIVE WOULD YOU INVITE TO A DINNER PARTY? “Channing Tatum & David Attenborough” BEST PIECE OF ADVICE THAT ANYONE HAS EVER GIVEN YOU? “Don’t lose your temper with a horse. If you feel like you are going to then get off and take a break. Get back on if you need to later on but don’t ever get in to a battle in anger.” BEST ADVICE YOU HAVE GIVEN OR COULD GIVE SOMEONE? Never stop trying and remember there is always another day FAVOURITE MEAL AND TIPPLE? Steak and red wine IF YOU COULD BE INVISIBLE FOR THE DAY WHAT WOULD YOU DO? Go somewhere I wouldn’t normally be allowed to go like a film set or Buckingham Palace! WHAT IS YOUR FAVOURITE PROGRAMME AND WHY? Home & Away – sun, beaches and beautiful people! YOUR FAVOURITE FILM AND WHY? I love the Fast & the Furious films – fast cars and the gorgeous Paul Walker page 24
WHAT’S YOUR TOP TRAINING TIP? Always be consistent WHO DO YOU MOST ADMIRE? Michael Jung – he is the perfect competitor LAST EQUESTRIAN ITEM YOU BOUGHT? A new bit – I love buying new bits! WHAT MAKES YOU CRY? Sad films
WHO OR WHAT COULDN’T YOU LIVE WITHOUT? My 2 special doggies, Tottie & Twizzle WHICH HORSE (DEAD OR ALIVE) WOULD YOU LOVE TO OWN AND WHY? I would love to own La Biosthetique Sam as he is just the most fabulous event horse. I might leave Michael as the jockey though as their partnership is too good to change! FINALLY TELL US WHAT MAKES CHILDÉRIC SO SPECIAL? Childéric Saddles are not only incredibly beautiful to look at but also amazing to ride in, being both comfortable and supportive. They are also amazing in that they can be adapted to fit any horse and any rider. Event riders seem to come in different shapes and sizes and Childéric can be made to fit anyone! www.childericsaddles.co.uk
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