MIRIAM MARTÍN PRICE PO
HELLO I am Miriam, 24, from Madrid and with a mixed background of Spanish and English culture. My studies include a communication design master and an advertising and public relations bachelor. Creative-oriented and passionate, I develop work through a combination of strategy and creative direction. I like to work creatively through design, photography and video. I believe through creativity and design we can transform complexity into simple beautiful experiences. I value aesthetics, a user friendly approach, proactivity, teamwork, optimism and authenticity. Now Iâ€™d like to show you something I did.
Yousc ore Inn ov at ion
1 De s i gn t h i n k i n g & I n n o v atio n Il Ca r re llo , Yo u s c o re
1 .1 Il Ca rre llo Design Thinking
Mediación ICO, BEI, FEI
2 UI /U X AIA IA I, Bank int e r, P ro j e c t Ma t c h
B a nk inte r Website design
Fundación de la Innovación
Tablón de anuncios
Bankinter S.A. Todos los derechos reservados.
A IAI AI Ideation & Mobile design
3 Pho to g raphy Li f est yl e, A d vert i si ng, P or tr aits
3.3 3 .1
3 .3 Portra its
Edi t or i a l d e s i g n P o t e nt ia l m a g a z i n e
Des ig n - Ex p erimenta l Ti cki ng col our s 5
Vid eo Pro j ec t s , P e r s o na l
S ta rt up p roj ect
Co o ks in to wn
Co mmunicatio n de sign Fi na l M a st erâ€™s p roj ect ov er v iew
IL CARRELLO D e s ig n t h in kin g
Design ing w it h t h e u s e r f or t h e u s e r.
came to IED Madrid
to set us, the
students of the Masters of Design and Innovation, a challenge. A project which was transversal to the four masters (conceptual,
communication design). W ith the clear aim of finding a new market /new uses for one of their most famous products: Il Carrello. Following the design thinking sessions
Miranda, we used that knowledge and methodology to re-desing and transform Il Carrello. My team was composed by a total of three individuals, including myself. The project work consisted of finding a new user, gathering insights through primary
investigation, user jour neys, framing opportunities, ideation, prototyping, documenting
presenting our proposal to the client.
Project hig hlig ht s
New user - Children. / Insi ght - The gap between learning and playing gets bigger as kids grow older, but the fact is kids learn best by doing and by playing. / Challenge - How can children learn in fun ways th rough Il Carrello. / Strategy - Deconstruct what already exists to create something new. / Creative territory - The Chameleon. / Process - Free build & Stor ytelling. Changing its appearance but remaining the same. We propose the users are co creators of the redesign process. A product with the same par ts but with multiple assembly possibilities, which respond to children’s’ choices.
Desi gn thinking & Innovati on 1 .1
On the other hand, we identified different oppor tunities for Il Carrello adapted to the new user at school or at home for different types of games and situations. Finally, we propose to create a stor y of Il Carrello “T he Chameleon”, characterizing the product to engage children with it.
T H E C H A M E L E O N
P R O T O T Y P I N G
Prototyping video for the project â€œIl Carrelloâ€?. What happens when you give kids the freedom to build? How many possible outcomes can you get from the same par ts of Il Carrello with no reference of what Il Carrello is and only one simple rule: be free and build. Click here to watch.
YOUSCORE D i s ru p tive I n n o vat io n An alte r native credit rating sys t e m ba s e d on t h e t h in gs t h a t ma t t e r t o y ou.
De sign t h in kin g & I n n ov at ion 1.2
YouScore—a next gener atio n rat ing syst em designed to millennials t o bet t er acces s insurance and cont racts — w product t he judges d eeme immediat e ly inve
The agency Rufus Leonard took me
for the specific target audience of
spending patterns wi
in for one week in November 2014 to
platform drawing on d
par ticipate in their event “Reinventing
answer to the brief was youscore, an
sources such as eBay
money for millennials”. The agency
alternative credit rating system based
more flexible system
assembled teams of millennials from
on the things that matter to you.
different countries to brainstorm during
many millennials’ life
a week of activities and inspiration in
“ YouScore—a next generation credit
typically involve rent
London, then pitch the ideas against
each other before a panel of industr y
millennials to better access loans,
Fiv e teams of five/six people were
recruited. The brief was clear. We
had to create a star tup based idea
involves replacing existing systems’
that innovated in the finance sector
the most idea
s t C o m pany
th an aggreg ated
data from multiple
y and LinkedIn—a which takes into
styles which can
ting, freelancing, travel.”
n cre di t en a bl e s loa ns , was t h e d m ost e s ta bl e .
Tr u s t
En vi ro n m e n t
AIAIAI Id e at io n & Mo b ile d es ig n How to solve a re a l brie f in 4 8 h ou rs .
This project was developed during a one week workshop with Alejandro Masferrer, from The Pop Up Agency. The challenge of the project was how to solve a real brief in 48 hours. Through different group ideation techniques we solved a brief for Scandinavian headphones brand AIAIAI in two days. W ith the objective of hiting the mainstream market, the challenge was how to do so without losing the brandâ€™s identity and position as a high quaility brand used by professionals. My team was composed by a total of four individuals, including myself. The project work consisted of researching the market and the target, gathering insights, framing opportunities, ideation, interactive prototyping and presenting our idea to the client.
U I / U X - M obile 2.1
Gi v e t h e m ai n s tream a u d i e nc e th e opp ort unit y t o b ui l d mu s i c by creat ing t ra c k s wi th oth e rs in a f u n a n d ea s y wa y.
AIAIAI Track allows people to generate music in a playful way. The user creates music simply by touching the keys on the pad. It includes the option to play with random people who are also using the app or to compose with friends. The users have a limited amount of time before they have to send what they created to the next user. And this proccess is repeated until all of the users have played a few times, creating in the end a final track. The result can be shared in various platforms. The tracks are stored in the usersâ€™ librar y profile and finally, it would be possible to create different albums from the stored tracks.
Bankinter We b sit e d es ig n An u pdated and u ser frie n dly a pproa c h in t h e f in a n c e s e c t or.
To translate the brand’s values of agility, enthusiasm, integrity and originality I designed a web that allows a fast way to access information in an original way. In the new web design visuals have a much bigger impact. To represent the brand’s personality (sophisticatedly simple, intelligent and informed, provocative,stubbornly different, constant and with a clear opinion) I designed a simple layout that is sophisticated and stands out from its categor y. I added a new section in the business clients area: discover. It is a feed of entrepreneurs’ and businesses’ profiles that allows self promotion as well as exploring other businesses, creating a community of Bankinter business clients. * T h is wo rk i s p a r t o f a p roj e c t de ve l ope d f or a Ban k i n te r bu s i n e s s b ri e f a s p a r t o f m y fin a l Mas te r ’s proj e c t.
Mediaci贸n ICO, BEI, FEI
U I / U X - We b 2.2
Hipotecas y préstamos
Cobros y Pagos
Isabel Flores Following
At Artesanía Flores we make all kind of objects, for a personal or domestic use, made out of cristal, porcelan, crockery, ivory, shell and metal. I started the businees together with my husband ten years ago... Read more
Owner of Artesanía Flores S. A. Sevilla, Spain.
Contact Following Followers
PROJECT MATCH Id e at io n & Mo b ile d es ig n Inter national bu sin ess co lla bora t ion s h a v e n e v e r be e n s o e a s y !
U I / U X - M obile 2.3
Passionate about flowers and design Ana & Co Madrid
Project match International business collaborations have never been so easy!
My flower shop
My online shop
Flower styling for Elle magazine
Create a new project
Flower arrangement service
Create a new project
Project match is thought to create a community of entrepreneurs with the need to collaborate. I designed it to work for different purposes, such as finding potential business clients, business par tners, inspiration or advice when expanding abroad. Project match allows you to explore, match and connect with other entrepreneurs. International business collaborations have never been so easy! * T h i s work i s par t of a proj e c t de ve l ope d f or a Bankinter bu s i n e s s bri e f as par t of m y f i n al M as te r ’s proj ect.
Benjamin van Gelder Are you planning to export to Belgium?
Veronica Sánchez ¿Nos vemos en media hora? Ya he ido a pr...
ROOT & BONE New York
José Herranz Tengo un amigo aquí en Tokio que le intere ...
John & Claire Definitely, we are redesigning the place! A fl...
John & Claire Passionate about food and interior design
P H T O R A H Y
H O O G A P Y
C O O K S
T O W N
C ooks i n t own â€œ Autumn in th
h e co u ntrysi d eâ€? Gat he r ing
Photography - Lif es tyl e 3.1
Cook s in t
to w n Chri stma s Ga t he r ing
Ph otograph y - Adv e r t isin g 3.2
S T O R Y
P O T E N T I A L
Targeting Spanish businesses to expand their business abroad with the help of Bankinter, the result is a playful mix of photography and illustrations to show a business its market potential. The poster format and idea can be easily applied as many times as the facts and industries that could show growth potential to a business owner in Spain. In this case, I chose the manufacturing sector, Isabelâ€™s business and an interesting fact about the UK. * T h i s wo rk is p ar t of a proj e c t de ve l ope d f or a Ban k i n te r bu s i n e s s b ri e f a s p a r t o f m y f i n al M as te r â€™s proj e c t.
An i den t i t y b u i l t o n l a y e r s Three por traits of Loni Chang inspired by purity, peace, quiet and Asia.
3.3 Ph otograph y - Por t rait s
P i g e o n with cho co late A por trait of Ainara Murillo inspired by her grandmother â€™s por trait and her recipe of P igeon with chocolate.
E T I
E ditorial 3.1
POTENTIAL N ew m a g azin e co n cep t A magazine for entrepreneurial exploration. The purpose of Potential is to discover and get inspired by personal stories of business owners making things happen. Through inter views and ar ticles, the content explores personal stories of entrepreneurs who are making their project real and successful with an emphasis on international expansion. * This work is par t of a project developed for a Bankinter business brief as par t of my final Master â€™s project.
De sign - E x pe rim e n t al 4 The work involves a thoughtful treatment of ma terial and colour. The result is a language that represents time through color combinations.
TICKING COLOURS D es ig n - Ex p erimen t al A design experiment, TICKING COLOURS is the result of a workshop with Raw Colors, design Eindhoven based studio, at IED Madrid. The brief: create your own circular color tool. The workshop taught me to experiment and create my own design tools, that can also ser ve me to create other design and comerc ial projects, when documenting the result with photography and video.
F A T A L I T Y Shor t film Fatality. An experimental drama that explores human denial in life when a dramatic event happens. Crew: Freya van Bracht - Writer / Director / Editing Francesco Centazzo - Sound / Light / Editing Miriam Mar tĂn Price - Camera / Photography / Producer Ch ristine Gross - Unit Manager Click here to watch
S P A C E & T I M E A comparative between empty spaces where time passes slow wh ile ever ything is static on one hand and lived spaces where time passes fast and ever ything is dynamic on the other hand. Camera / Photography / Editing Click here to watch.
Vi deo 6
T H I N K I D S Thinkids is a new educational program that develops creativity and imagination to encourage entrepreneurship from an early stage by exploring the multiple intelligence. The video represents in a playful and visual way each kind of intelligence that the Thinkids project explores, like kinesthetic, interpersonal, logical or naturalistic. Crew: Tessa Dóniga - Camera / Editing Ana Elisa Dominguez - Production / Editing Miriam Mar tín Price - Production María Isabel Urrutia - Production
The sc r i pt w r i ti ng a n d re a li z a t io n o f t h e v id e o was don e by th e wh ol e crew.
Click here to watch.
S U M M E R M O M E N T S - B E L G I U M Jul y, 2014. One week moving around Belgium. Camera / Photography / Editing Click here to watch.
Vide o 6
S U M M E R M O M E N T S - T H E A L P S August, 2014. Living in the mountains, taking life slow. Camera / Photography / Editing Click here to watch.
C O M M U N
I C A T I O N
Brief: Convince Spanish businesses that are expanding internationally, to get finance and advice from Bankinter.
1/ Make the small think big - open market oppor tunities focusing on successful small businesses that havenâ€™t decided to expand internationally yet.
Insights: For business owners personal equals work / Going abroad is not just a response to the Spanish crisis but a search of growth and oppor tunity. / Entrepreneurs never stop growing, they always want to achieve new challenges.
2/ Communication differentiation through value creation and a human centered approach. 3/ Empower brand experience through the creation of content and creation of concept branches.
Creative executions - categories:
INSPIRATION: Video Series Magazine
Campaign idea: Your market is bigger than you think Somewhere else in the world, people also want or need what you do.
USABILIT Y: Mobile app Website AWARENESS: Photo campaign Branch experience Contest
â€œWe create moments that bring people together to rediscover the pleasures of sharing food.â€? Live a unique cooking and eating experience by renting home kitchens, hiring cooks or joining us in our gatherings. When I met Benjamin van Gelder and found out about his early idea of innovating in the kitchen and food area I jumped in inmediately. From mid 2014 til today we have been polishing together what is now Cooks in town.
H O W
D O E S
W O R K
T O W N
01 Home Kitchen renting 02 Cooks hiring
C O O K S
+3 4 6 1 0 2 8 0 0 1 5 miria mma rt in pric e @gma il. c o m Linkedin
P O R T F O L I O
M I R I A M
M A R T Í N
P R I C E
2 0 1 4 / 15
Works by Miriam Martin Price.