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P visual

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design

communication

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user experience

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MIRIAM MARTÍN PRICE PO

RT

FO

LIO

2014

/

15


HELLO I am Miriam, 24, from Madrid and with a mixed background of Spanish and English culture. My studies include a communication design master and an advertising and public relations bachelor. Creative-oriented and passionate, I develop work through a combination of strategy and creative direction. I like to work creatively through design, photography and video. I believe through creativity and design we can transform complexity into simple beautiful experiences. I value aesthetics, a user friendly approach, proactivity, teamwork, optimism and authenticity. Now I’d like to show you something I did.


CONTENTS

Yousc ore Inn ov at ion

1 .2

1.2

1 De s i gn t h i n k i n g & I n n o v atio n Il Ca r re llo , Yo u s c o re

1.1

1 .1 Il Ca rre llo Design Thinking


Mediación ICO, BEI, FEI

2 .1

Leasing

Multilínea

Riesgos

Renting

Coberturas

Info

2 UI /U X AIA IA I, Bank int e r, P ro j e c t Ma t c h

B a nk inte r Website design

2.2

Seguridad

Información corporativa

Aviso legal

Fundación de la Innovación

Tablón de anuncios

Bankinter Labs

Información societaria

2. 1

2 .2

Bankinter S.A. Todos los derechos reservados.

A IAI AI Ideation & Mobile design

3 Pho to g raphy Li f est yl e, A d vert i si ng, P or tr aits

3.3 3 .1

3 .3 Portra its


4

Edi t or i a l d e s i g n P o t e nt ia l m a g a z i n e

4

5

Des ig n - Ex p erimenta l Ti cki ng col our s 5


6

Vid eo Pro j ec t s , P e r s o na l

7

S ta rt up p roj ect

8

Co o ks in to wn

6

7

Co mmunicatio n de sign Fi na l M a st er’s p roj ect ov er v iew

8


IN

N

DE

S

TI

O

THIN


O VA

ON

SI

&

GN

KING


IL CARRELLO D e s ig n t h in kin g

Design ing w it h t h e u s e r f or t h e u s e r.

The

design

studio

Ciszak

came to IED Madrid

Dalmas

to set us, the

students of the Masters of Design and Innovation, a challenge. A project which was transversal to the four masters (conceptual,

product,

strategic

and

communication design). W ith the clear aim of finding a new market /new uses for one of their most famous products: Il Carrello. Following the design thinking sessions

with

professional

T iago

Miranda, we used that knowledge and methodology to re-desing and transform Il Carrello. My team was composed by a total of three individuals, including myself. The project work consisted of finding a new user, gathering insights through primary

research

and

secondary

investigation, user jour neys, framing opportunities, ideation, prototyping, documenting

the

process

and

presenting our proposal to the client.


Project hig hlig ht s

New user - Children. / Insi ght - The gap between learning and playing gets bigger as kids grow older, but the fact is kids learn best by doing and by playing. / Challenge - How can children learn in fun ways th rough Il Carrello. / Strategy - Deconstruct what already exists to create something new. / Creative territory - The Chameleon. / Process - Free build & Stor ytelling. Changing its appearance but remaining the same. We propose the users are co creators of the redesign process. A product with the same par ts but with multiple assembly possibilities, which respond to children’s’ choices.

Desi gn thinking & Innovati on 1 .1

On the other hand, we identified different oppor tunities for Il Carrello adapted to the new user at school or at home for different types of games and situations. Finally, we propose to create a stor y of Il Carrello “T he Chameleon”, characterizing the product to engage children with it.


T H E C H A M E L E O N

P R O T O T Y P I N G

Prototyping video for the project “Il Carrello�. What happens when you give kids the freedom to build? How many possible outcomes can you get from the same par ts of Il Carrello with no reference of what Il Carrello is and only one simple rule: be free and build. Click here to watch.


YOUSCORE D i s ru p tive I n n o vat io n An alte r native credit rating sys t e m ba s e d on t h e t h in gs t h a t ma t t e r t o y ou.


De sign t h in kin g & I n n ov at ion 1.2

YouScore—a next gener atio n rat ing syst em designed to millennials t o bet t er acces s insurance and cont racts — w product t he judges d eeme immediat e ly inve

Fas

The agency Rufus Leonard took me

for the specific target audience of

spending patterns wi

in for one week in November 2014 to

people

Our

platform drawing on d

par ticipate in their event “Reinventing

answer to the brief was youscore, an

sources such as eBay

money for millennials”. The agency

alternative credit rating system based

more flexible system

assembled teams of millennials from

on the things that matter to you.

account

between

18

and

34.

different countries to brainstorm during

the

shor t-

many millennials’ life

a week of activities and inspiration in

“ YouScore—a next generation credit

typically involve rent

London, then pitch the ideas against

rating

study

each other before a panel of industr y

millennials to better access loans,

exper ts.

insurance

Fiv e teams of five/six people were

product

recruited. The brief was clear. We

immediately

had to create a star tup based idea

involves replacing existing systems’

that innovated in the finance sector

emphasis

system

designed

and the

enable

contracts—was

judges

deemed

investable. on

to

a

The

person’s

the most idea

existing

abroad

Company.

and


s t C o m pany

th an aggreg ated

data from multiple

y and LinkedIn—a which takes into

-term

nature

of

styles which can

ting, freelancing, travel.”

-

Fast

n cre di t en a bl e s loa ns , was t h e d m ost e s ta bl e .

Tr u s t

Help

En vi ro n m e n t

Health


U /

U


I X


AIAIAI Id e at io n & Mo b ile d es ig n How to solve a re a l brie f in 4 8 h ou rs .

This project was developed during a one week workshop with Alejandro Masferrer, from The Pop Up Agency. The challenge of the project was how to solve a real brief in 48 hours. Through different group ideation techniques we solved a brief for Scandinavian headphones brand AIAIAI in two days. W ith the objective of hiting the mainstream market, the challenge was how to do so without losing the brand’s identity and position as a high quaility brand used by professionals. My team was composed by a total of four individuals, including myself. The project work consisted of researching the market and the target, gathering insights, framing opportunities, ideation, interactive prototyping and presenting our idea to the client.


U I / U X - M obile 2.1

Gi v e t h e m ai n s tream a u d i e nc e th e opp ort unit y t o b ui l d mu s i c by creat ing t ra c k s wi th oth e rs in a f u n a n d ea s y wa y.


AIAIAI Track allows people to generate music in a playful way. The user creates music simply by touching the keys on the pad. It includes the option to play with random people who are also using the app or to compose with friends. The users have a limited amount of time before they have to send what they created to the next user. And this proccess is repeated until all of the users have played a few times, creating in the end a final track. The result can be shared in various platforms. The tracks are stored in the users’ librar y profile and finally, it would be possible to create different albums from the stored tracks.


Bankinter We b sit e d es ig n An u pdated and u ser frie n dly a pproa c h in t h e f in a n c e s e c t or.

To translate the brand’s values of agility, enthusiasm, integrity and originality I designed a web that allows a fast way to access information in an original way. In the new web design visuals have a much bigger impact. To represent the brand’s personality (sophisticatedly simple, intelligent and informed, provocative,stubbornly different, constant and with a clear opinion) I designed a simple layout that is sophisticated and stands out from its categor y. I added a new section in the business clients area: discover. It is a feed of entrepreneurs’ and businesses’ profiles that allows self promotion as well as exploring other businesses, creating a community of Bankinter business clients. * T h is wo rk i s p a r t o f a p roj e c t de ve l ope d f or a Ban k i n te r bu s i n e s s b ri e f a s p a r t o f m y fin a l Mas te r ’s proj e c t.


Financiaci贸n

Particulares

Empresas

H谩gase cliente

Mediaci贸n ICO, BEI, FEI

Leasing

Multil铆nea

Riesgos

Renting

Coberturas

Info


U I / U X - We b 2.2

Particulares

Empresas

Hágase cliente

Welcome

Atención cliente

Contacto

Buscar

Particulares

Usuario

Empresas

Contraseña Asesoramiento

Fondos

Operar

Cuentas

Ahorro

Hipotecas y préstamos

Tarjetas

Seguros

Móviles

Particulares

Usuario

Hágase cliente

Empresas

Hágase cliente

Contraseña Cuentas

Gestión

Financiación

Servicios

Exterior

Inversiones

Descubre

Cobros y Pagos


Descubre

Particulares

Empresas

Hágase cliente

Descubre

Particulares

Empresas

Hágase cliente

Buscar

Descubre

Isabel Flores Following

At Artesanía Flores we make all kind of objects, for a personal or domestic use, made out of cristal, porcelan, crockery, ivory, shell and metal. I started the businees together with my husband ten years ago... Read more

Owner of Artesanía Flores S. A. Sevilla, Spain.

Contact Following Followers

200 152


PROJECT MATCH Id e at io n & Mo b ile d es ig n Inter national bu sin ess co lla bora t ion s h a v e n e v e r be e n s o e a s y !


U I / U X - M obile 2.3

Ana Serrano

Passionate about flowers and design Ana & Co Madrid

145 94

71

324

132

2

Project match International business collaborations have never been so easy!

Log in

My flower shop

My online shop

Flower styling for Elle magazine

80

Sign up

Create a new project

Flower arrangement service

Create a new project


Project match is thought to create a community of entrepreneurs with the need to collaborate. I designed it to work for different purposes, such as finding potential business clients, business par tners, inspiration or advice when expanding abroad. Project match allows you to explore, match and connect with other entrepreneurs. International business collaborations have never been so easy! * T h i s work i s par t of a proj e c t de ve l ope d f or a Bankinter bu s i n e s s bri e f as par t of m y f i n al M as te r ’s proj ect.

Benjamin van Gelder Are you planning to export to Belgium?

Veronica Sánchez ¿Nos vemos en media hora? Ya he ido a pr...

ROOT & BONE New York

José Herranz Tengo un amigo aquí en Tokio que le intere ...

John & Claire Definitely, we are redesigning the place! A fl...

John & Claire Passionate about food and interior design


P H T O R A H Y


H O O G A P Y


C O O K S

I N

Gatherings

T O W N


C ooks i n t own “ Autumn in th


h e co u ntrysi d e� Gat he r ing


Photography - Lif es tyl e 3.1


Cook s in t


to w n Chri stma s Ga t he r ing


Ph otograph y - Adv e r t isin g 3.2

S T O R Y

O F

P O T E N T I A L

Targeting Spanish businesses to expand their business abroad with the help of Bankinter, the result is a playful mix of photography and illustrations to show a business its market potential. The poster format and idea can be easily applied as many times as the facts and industries that could show growth potential to a business owner in Spain. In this case, I chose the manufacturing sector, Isabel’s business and an interesting fact about the UK. * T h i s wo rk is p ar t of a proj e c t de ve l ope d f or a Ban k i n te r bu s i n e s s b ri e f a s p a r t o f m y f i n al M as te r ’s proj e c t.


An i den t i t y b u i l t o n l a y e r s Three por traits of Loni Chang inspired by purity, peace, quiet and Asia.


3.3 Ph otograph y - Por t rait s

P i g e o n with cho co late A por trait of Ainara Murillo inspired by her grandmother ’s por trait and her recipe of P igeon with chocolate.


E T I

D

O

A


D

I

A

L

O R


E ditorial 3.1


POTENTIAL N ew m a g azin e co n cep t A magazine for entrepreneurial exploration. The purpose of Potential is to discover and get inspired by personal stories of business owners making things happen. Through inter views and ar ticles, the content explores personal stories of entrepreneurs who are making their project real and successful with an emphasis on international expansion. * This work is par t of a project developed for a Bankinter business brief as par t of my final Master ’s project.


D S

G


E I

N


De sign - E x pe rim e n t al 4 The work involves a thoughtful treatment of ma terial and colour. The result is a language that represents time through color combinations.


TICKING COLOURS D es ig n - Ex p erimen t al A design experiment, TICKING COLOURS is the result of a workshop with Raw Colors, design Eindhoven based studio, at IED Madrid. The brief: create your own circular color tool. The workshop taught me to experiment and create my own design tools, that can also ser ve me to create other design and comerc ial projects, when documenting the result with photography and video.


V D

I


E O


F A T A L I T Y Shor t film Fatality. An experimental drama that explores human denial in life when a dramatic event happens. Crew: Freya van Bracht - Writer / Director / Editing Francesco Centazzo - Sound / Light / Editing Miriam Mar tĂ­n Price - Camera / Photography / Producer Ch ristine Gross - Unit Manager Click here to watch


S P A C E & T I M E A comparative between empty spaces where time passes slow wh ile ever ything is static on one hand and lived spaces where time passes fast and ever ything is dynamic on the other hand. Camera / Photography / Editing Click here to watch.


Vi deo 6


T H I N K I D S Thinkids is a new educational program that develops creativity and imagination to encourage entrepreneurship from an early stage by exploring the multiple intelligence. The video represents in a playful and visual way each kind of intelligence that the Thinkids project explores, like kinesthetic, interpersonal, logical or naturalistic. Crew: Tessa Dóniga - Camera / Editing Ana Elisa Dominguez - Production / Editing Miriam Mar tín Price - Production María Isabel Urrutia - Production

The sc r i pt w r i ti ng a n d re a li z a t io n o f t h e v id e o was don e by th e wh ol e crew.

Click here to watch.


S U M M E R M O M E N T S - B E L G I U M Jul y, 2014. One week moving around Belgium. Camera / Photography / Editing Click here to watch.


Vide o 6

S U M M E R M O M E N T S - T H E A L P S August, 2014. Living in the mountains, taking life slow. Camera / Photography / Editing Click here to watch.


C O M M U N

D I

E G


I C A T I O N

E G

S N


Final

Mast

Client: Bankinter.

Strategy:

Brief: Convince Spanish businesses that are expanding internationally, to get finance and advice from Bankinter.

1/ Make the small think big - open market oppor tunities focusing on successful small businesses that haven’t decided to expand internationally yet.

Insights: For business owners personal equals work / Going abroad is not just a response to the Spanish crisis but a search of growth and oppor tunity. / Entrepreneurs never stop growing, they always want to achieve new challenges.

2/ Communication differentiation through value creation and a human centered approach. 3/ Empower brand experience through the creation of content and creation of concept branches.


ter’s

Project

Creative territory:

Creative executions - categories:

Potential

INSPIRATION: Video Series Magazine

Campaign idea: Your market is bigger than you think Somewhere else in the world, people also want or need what you do.

USABILIT Y: Mobile app Website AWARENESS: Photo campaign Branch experience Contest


C

K

I

T

O

N

O


O

N

O

S

O

W N


Startup project


“We create moments that bring people together to rediscover the pleasures of sharing food.� Live a unique cooking and eating experience by renting home kitchens, hiring cooks or joining us in our gatherings. When I met Benjamin van Gelder and found out about his early idea of innovating in the kitchen and food area I jumped in inmediately. From mid 2014 til today we have been polishing together what is now Cooks in town.


01

H O W

D O E S

I T

W O R K

?


I N

T O W N

01 Home Kitchen renting 02 Cooks hiring

02

C O O K S


CONTACT


+3 4 6 1 0 2 8 0 0 1 5 miria mma rt in pric e @gma il. c o m Linkedin


P O R T F O L I O

B Y

M I R I A M

M A R T Í N

P R I C E

2 0 1 4 / 15

Portfolio design  

Works by Miriam Martin Price.

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