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West Texas Opera Company Designed by: Miriam Castillo


West Texas Opera Company STANDARDS GUIDE


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Introduction

Four

The Logo

Five

Alternate Version

Six

Staging & Sizing

Eight

Color Palette

Nine

Logo Application

Ten

Improper Usage

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Contents

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West Texas Opera Company


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Introduction

We’re happy to introduce the West Texas Opera Company. Serving the greater El Paso and West Texas area, our company draws on both professional and amateur musicians from both sides of the border. We stage a full schedule of performances year round, staging at least six performances in the El Paso Opera House in the burgeoning downtown El Paso arts district. We feature musicians performing works from every genre including composers from Mozart and Monteverdi to Samuel Adams and Phillip Glass. Genres include opera buffa, history, romance, tragedy, combinations of these, operetta, and modern Spanish Zarzuelas. Plays range from The Barber of Seville to Macbeth and H.M.S. Pinafore. With a broad range of perfrormances for everyone, The West Texas Opera Company is dedicated to bringing top quality opera to the area. Therefore, our logo must convey the very image of excellence and professionalism our company is founded on. This guide must be followed used when utilizing our logo to make sure that our company promotes that same image of excellence, quality, and professionalism every time it is used.


The Logo || four

West Texas Opera Company The West Texas Opera Company logo is comprised of a stylized black letter O merged with a musical staff. These elements together represent what our company is about — Opera music. The simplicty of the mark juxtaposed with the florid Metroscript typeface creates a logo that is simple, clean, contemporary, and elegant.


A horizontal version of the logo is available for use when the default logo is not the best option. This logo should be used on items such as pens, book spines, and anything that should require a horizontal format. This logo should be used only when the main logo would not be the best choice because of space constraints or other issues.

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Alternate Version

West Texas Opera Company


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Staging & Sizing

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West Texas Opera Company control space

To ensure that our logo is presented with maximum clarity and effectiveness, it must be surrounded by a control space. The size of the control space around the logo must be 1/4 the size of the logo mark without the text. The standard logo mark should also be displayed no smaller than 1 inch in height. The logo does not have a maximum reproduction size.


West Texas Opera Company control space

Similar rules apply when using the alternate version of the logo. It must be surrounded by a control space. The size of the control space around the logo must be 1/4 the size of the logo mark without the text. The alternate logo should also be displayed no smaller than 1/4 inch in height. The logo does not have a maximum reproduction size.

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Staging & Sizing

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Color Palette || eight

Pantone: Black 6 C CMYK: 81, 71, 59, 76 RGB: 16, 24, 31 HTML: #10181 F

Pantone: 1245 C CMYK: 21, 42, 100, 2 RGB: 201, 145, 13 HTML: #C9910D

The two colors used for this logo are Opera Gold and Opera Black. These colors come from the Pantone+ Solid Coated color book. These are the official colors of the logo and no other colors can be used when depicting the logo. The colors used in this logo cannot be altered. This helps to provide a consistant brand identity that is wholly recognizable.


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West Texas Opera Company control space

The black and white version of the logo should be used in situations when only black and white printing is available or when the project calls for the absence of color.

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West Texas Opera Company control space

The reverse black and white version of the logo should be used if the logo is going to be placed against a dark backgrond where the logo will be washed out or not clearly visible.

West Texas Opera Company

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Logo Application

The default version of the logo should be used as often as possible. The O part of the logo alone without the type may also be used on its own when the situation calls for it.


Improper Use

Do not place the logo over distracting patterns or elements.

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West Texas Opera Company control space

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Do not stretch, skew, condense, or otherwise alter the shape of the logo. Scaling must be done proportionally using the proper dimensions.

West

Texas

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control space

Do not add to or alter the logo in any way.

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West TxOperaCompany


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West Texas Opera Company control space

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Do not change the colors of the logo to anything other than the colors specified in this guide.

West Texas Opera Company control space

Do not add special effects to the logo such as drop shadows, glows, bevels, feathering, etc.

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Improper Use

Do not alter the font on the logo.


West Texas Opera Company Standards Guide