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NEWburbia Project Book

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NEWburbia Project Book

The Big Idea:

1.1 The Plot 1.2 The Characters 1.3 The Building Project 1.4 The Network 1.5 The Nonprofit

1.6 The Corprate Partners

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NEWburbia Project Book

Research - Defining the Need:

Process - The Road to NEWburbia:

2.1 Abstract 2.2 A Case for Sustainability 2.3 Solutions in Suburbia 1.4 A Case for Demonstration Projects

3.1 Early Moodboards 3.2 Logo Sketches

3.3 Promotional Ideas

1.5 Market Research

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NEWburbia Project Book

Standards - Rules to Live by:

4.1 Logo Standards 4.2 Image Guide 4.3 Color Guide

4.4 Typography Guide

Solutions - Spreading the Newburbian Meme:

5.1 Logo 5.2 Print 5.3 Web 5.4 Packaging 5.5 Opening Credits

5.6 Promotional

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NEWburbia Project Book

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NEWburbia Project Book

THE

BIG IDEA

1.0 Welcome to NEWburbia.

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NEWburbia Project Book

A

Rethinking Resources:

H O M E MAKEOVER SHOW THAT CAN SAVE US ALL!

Rethinking Suburbia... 7


NEWburbia Project Book

The Plot 1.1 S

outh of Los Angeles lies Southern California’s infa-

mous “OC� - a highly populated suburban sprawl

ply of sunlight (a renuable non-polluting resource). So

off the Pacific coast. Known for its sunny weather Or-

On the bright side, there is also an endless sup-

much sunlight in fact, that if harnessed by OC home-

ange County is nestled between the ocean and a glorious owners it could power both Orange County and LA mountain range - unfortunately the majority of the time County combined! Most people living in the suburbs all you see is smog...

also have small back or front yards. Suburban lawns

could be far more useful as family gardens (most help-

The Molnar-Bartons, who were recently gifted a

quarter acre of land in the Orange Hills, love Southern

ful in the coming years as oil prices spike, driving up the

California however, they are realizing like many other

cost of food).

Americans that because very little thought was given

to sustainability at the time when this area was being

In an online world no one should have to. Home offices

developed the long term forecast of living here holds a

linked to corporate networks could drastically cut back

certain dread. Gridlock traffic, nationally high air pol-

communter congestion. For those of us on the road our

lution, lack of sufficient water, immense consumerism,

non-polluting solar powered vehicles will be saving us

ignorance and excesive waste makes for a severe list of

money and contributing to better air quality at the same

problems for current and future Orange County resi-

time. Suburbia, if restaged, actually has the capacity to

dents.

be a pretty sustainable place.

No one wants to spend their time stuck in traffic.

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NEWburbia Project Book

Can we reshape our world in an more aesthetically pleasing, economically sound and environmentally sustainable way?

E

ach episode of NEWburbia will focus on a different building problem that the NEWburbian team (filled

Can smart, beautiful design aid us through the growing pains of the 21st century?

with friends, family and colleagues) will have to find sustainable solutions for. They’ll be your learning curve as they trailblaze and struggle through brand new tech-

Watch and find out...

nologies, building legalities, waste equals food theory and long-standing dwelling practices. One part educational, one part DIY home building and always fun, NEWburbia will be an entertaining exploration, discussion and demonstration throughout.

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NEWburbia Project Book

Main Characters 1.2

Peter Molnar-Barton THE CYNIC

MirĂŠ Molnar-Barton THE IDEALIST

Rusty Wright Design SOUTHERN BELLE

MARK GERARDI Architect CANADIAN SURFER

Ron Wallace Sustainable Tech THE INSTIGATOR

Olga Hungar Architect THE BERLINER

Frank Molnar DIY Guru THE RENAISSANCE MAN

Hope Morello Hortaculture GREEN GODDESS

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NEWburbia Project Book

The Building Vision 1.3

THE LAND

THE SKETCH

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NEWburbia Project Book

Network Profile 1.4 Increased use of air-conditioning in homes (especially those built further inland and away from coastal areas) creates rising demand for electricity, as well as additional load on transmission and distribution lines to transport power to these areas. The increase in inland home construction also creates a feedback effect in terms of increasing emissions from automobiles traveling greater distances to transport people to work in urban coastal areas (California Government Energy Commission 2009).

Current Programs:

S

undance Channel is a cable network that airs indie films, world cinema and original programming.

They have a program block called “The Green� which focuses around green technology, art and innovation. Sundance Channel though related to the Sundance Institute, Sundance Film Festival and Sundace Catalog it operates independantly. Sundance Channel is owned by Rainbow Media who also owns AMC and IFC channels.

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NEWburbia Project Book

Key Brand Attributes artistry

design tech

architecture creativity

mastery celebrity theatrical

freedom open

multi cultural ethnicity

expression

uncompromising educational

class confrontational

performance comedy

truth gender

iconic

innovation

fashion

diversity

celebratory

integrity

honesty

irreverent

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NEWburbia Project Book

Nonprofit Profile 1.5 G

oodMakers was founded by Cris Blyth & Tilo Ponder – a dynamic Director/Producer team who have combined

their expertise in digital film production with their love of adventure, travel and a family commitment to making a difference in the world. Having spent a combined 30 years in the advertising industry, Cris and Tilo saw an opportunity to bring their film-making experience to charities who lacked short documentary style videos telling stories of their good works. Inspired by the African saying, ‘If you pray, move your feet,’ they now donate their services to extraordinary organizations who inspire change and assist people in need.

Cris and Tilo love nothing more than a good story to

shoot… and their adventures involve the entire family. 5 year old Ronan has been on the go since he was a toddler, having spent considerable time on film shoots that take place in Hollywood and the African bush. Daughters Amy and Marushka assist with research, production and fundraising efforts.

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NEWburbia Project Book

O

ne of the GoodMakers initiatives is Green For Good. Green For Good was created to help build awareness

and accessibility for an eco-friendly lifestyle. Committed -

to innovative design, urban planning and re-imagined product development converge, the Green For Good initiative offers insight and action on eco-living.

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