Partnership proposal 10/11
Summary 1. 2. 3. 4. 5. 6.
Value of the partnership – why you and AIESEC? Partnership structure AIESEC and UBD – Leadership school I AIESEC University & Leadership School II Bucharest Planning Meeting – Developing Leaders Training Partner of AIESEC for 10/11
Annex A – Partnership timeline Annex B – Specific benefits
3 – Value of the partnership 4 – Partnership structure
5 – Leadership school I 6 – Leadership school II 7 – Bucharest planning conf. 8 – General benefits
AIESEC AIESEC is the world’s largest student-run organization. Active in over 1700 universities across more than 110 countries and territories, our international platform enables young people to explore and develop their leadership potential for them to have a positive impact in society. In partnership with business and higher education, AIESEC has over 60 years of experience in developing highpotential students into globally minded responsible leaders. AIESEC' s innovative development process consists of unmatched leadership experiences, international opportunities and a global learning environment. AIESEC uses an innovative approach to engaging and developing today’s youth. By offering opportunities to build extensive international personal networks and explore leadership opportunities, we provide a platform for young people to discover direction and ambition for their futures.
3 – Value of the partnership
United Business Development is an American Company (Holding) who offers training and consultancy services to Romanian and International Companies active on the Romanian market and interested in: • improving their employees skills in sales, leadership and customer service • design or redesign their business processes at strategic or operational level • measure and improve their return of investment for human resources initiatives The role we have undertaken is to have a significant and measurable impact - through our activity - on the general development of the business environment within the markets where we are present by improving the business results of our customers.
294 offices worldwide
61 countries on 6 continents
Sustaining young leaders education! The partnership between UBD and AIESEC consist of:
Leadership school I - The first leadership school organized by AIESEC and a corporate partner;
Leadership school II – As part of our main educational event, AIESEC University, we will organize the second leadership school of the year;
Bucharest planning meeting – UBD will be the only company that will sustain leaders education during our local planning conference;
4 – Partnership structure
Leadership school I Proposed period: 25-30 April 2010 (3 to 4 days in this period) Number of participants: 20-25 students Participants structure: 15 AIESEC members ( AIESEC Bucharest Executive Board, Project Coordinators and Team Leaders) + 5-10 selected students or recent graduates ; Student selection process description: • 1’st step – Defining a common profile for the students accepted to join Leadership school I and selection method. • 2’nd step – Promotion and application period – we will promote Leadership school I through direct promotion based on the defined profile (invitation or direct mail in which we invite people to apply) in order to assure at least 50 applicants. • 3’rd step – Selection – based on the commonly approved selection method (eg. Selection based on form and letter of intent ->Interview -> Final decision) • 4’th step – Announcement of selected participants (10-15 accepted and 5 on the waiting list) Location and logistics: if preferred AIESEC could provide access to one meeting room equipped with projector, flipchart and sound system. Others: 1 person responsible for organizing the event; Knowledge platform – virtual space for materials, references, articles;
5 – Leadership school I
Customized selection process
Profile based selection
Leadership school II Proposed period: 2’nd part of September – 1’st part of October 2010 (3 to 4 days in this period) Number of participants: 20-25 students Participants structure: 10 AIESEC members ( as reward for team members that were best performers during the year and newly elected leadership body) + 10-15 selected students or recent graduates, participants in AIESEC University (5 tracks; 70 participants/track) ; Student selection process description: • 1’st step – Defining a common profile for the students accepted to join Leadership school II and selection method. • 2’nd step – Promotion period – we will promote Leadership school II as an exclusive event dedicated only to the most proactive participants of AIESEC University. • 3’rd step – Selection – based on the commonly approved selection method (eg. Selection based on observations made during AIESEC University activity and application forms) • 4’th step – Announcement of selected participants (10-15 accepted and 5 on the waiting list) Location and logistics: if preferred AIESEC could provide access to one meeting room equipped with projector, flipchart and sound system. Others: 1 person responsible for organizing the event; Knowledge platform – virtual space for materials, references, articles;
6 – Leadership school II
Customized selection process
350 people selection pool
Activity based selection
Developing leaders training Proposed period: 2’nd part of July Number of participants: 50-60 participants Participants structure: 50-60 AIESEC members
Training flow and objectives: Customized training objectives in concordance with company preferences, agenda flow and general conference objectives. Proposed training issues: • • • •
Engaging leadership in your team Personal leadership Sustaining performance and learning activities The value of constant education
Location and logistics: AIESEC will provide access to one meeting room equipped with projector, flipchart and sound system and accommodation for trainers at conference venue. If needed, AIESEC could also provide facilitators for the trainings. Others: 1 person responsible for organizing the training; Knowledge platform – virtual space for materials, references, articles;
7 – Bucharest planning conf.
Fully agenda integration of training
Training follow-up and feedback
The partnership between AIESEC and UBD represents our first corporate partnership that sustains leadership development and education. During the year UBD and AIESEC will work together in developing a Leaders education program based on organizational needs, innovation and valuable knowledge.
Employer branding and positioning
Position as main investor in employee education
Company positioning as supporter of youth initiative and education Create a talent pipeline
8 – General benefits
Annex A â€“ Partnership timeline
Leadership school I
Training objectives and flow
Profile and selection process creation
Leadership school II
Developing Leaders Training
Annex B – Specific benefits Educational Partner A) Company’s involvement Leadership School I and II Bucharest planning conference – Leadership Training B) Prints and printed materials Possibility of having logo and name on all event banners and press folders. Logo in all our selling and presentation materials that reach top companies in Bucharest; Logo in the Annual Report of AIESEC Bucharest; Logo on all the physical promotion of the events and recruitments of AIESEC Bucharest; C) On-line advertising Logo on the official AIESEC Bucharest website, with direct link to the website of the company; Logo on the recruitment website; Logo on all AIESEC Bucharest's internal and external events websites; Logo on the official wiki of AIESEC Bucharest and of the External Relations department on the internal AIESEC platform (myaiesec.net). Company name in all AIESEC Bucharest's members' email signature. Logo in the monthly newsletter of AIESEC Bucharest; D) On National. Central Media Text about the company and our partnership in the annual report of AIESEC Bucharest. Text about the company and the partnership in one monthly newsletter of AIESEC Bucharest. E) Direct marketing Partnership launch organized in front of AIESEC Bucharest's members. Promotional materials and/or products of the company can be distributed in welcome packages/as prizes for the delegates of internal conferences.
Financial involvement: Leadership school I 500 Euro
Leadership school II 500 Euro
Developing leaders training 500 Euro