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Newsletter Issue: 09 September 2012

Contents • Events at the Institute


• Faculty Contributions


• Students Achievements


• Alumni Relations


• Industry Interface


• Management Education News


Our Mission... "We are committed to excellence in post graduate management education, research and practice by nurturing and developing global wealth creators and leaders. We shall continually benchmark ourselves against the best-in-class institutions. We shall foster continuous learning and reflection, achievement-orientation, creative interdependence, and respect for diversity with a holistic concern for ethics, environment and society"

T.A. Pai Management Institute, popularly known as TAPMI, Manipal has earned initial accreditation of its postgraduate programs in April 2012 by the Board of Directors of AACSB InternationalThe Association to Advance Collegiate Schools of Business-International. AACSB International is the longest serving global accrediting body for business schools that offer bachelors, masters, and doctorate degrees in business and accounting. TAPMI joins an elite group of institutions that have achieved business accreditation from AACSB International. TAPMI is the first AICTE approved B-School and Second in India to achieve this distinguished hallmark of excellence in management education. World over, Less than 5% have earned this distinguished hallmark of excellence in management education. WHAT IS AACSB-INTERNATIONAL? Association to Advance Collegiate Schools of Business (AACSB) is the oldest and toughest accreditation organisation in the world. Headquartered at Tampa, Florida, US, the organisation has been in existence since 1916. Initially an essentially American accreditation organisation, AACSB expanded its operations during late 20th century to both enable the spread of the best practices of management education globally and to facilitate global tie ups among business schools. (Please visit

Editorial Team • Prof. Chowdari Prasad

• Dr. Manjunath - (Chief Librarian)

• Prof. A V Ramanacharyulu

• Mr. R. Hareesh (Staff)

• Prof. Sridhar Aithal

• Mr. Krishna Chaitanya G (Student)

• Prof. Kushankur Dey

• Ms. Sunanda K (Student)

• Prof. Vidya Pratap

Editorial Page Prof R C Sekhar's book on Ethics, did Tree Planting, and had lunch with faculty and staff. On August 25-26, another alumni meet of the batch 1985-87 at Cochin took place to celebrate 25 years of their graduation and to donate a corpus fund for instituting a scholarship to best marketing student every year remembering late Shri Ranjan Acharya. A team from CRISIL visited our campus on August 24-25 for a twin purpose of conducting its first audit of TAPMI's Placements 2012 under the IPRS as also renewal of B-School Grading for the current year. Accomplishments by faculty members included obtention of PhD by Prof Sanjay Choudhary, Innovation in Designing Award won jointly by Profs A Siva Kumar and Prof Ajith Kumar from ISB-Ivey League received at the AIMS Convention in Hyderabad on Aug 27. TAPMI was honoured with Quality Management Education & Accreditation Award by the AIMS, Hyderabad on August 27. Mr NG Nayak, has completed MBA through distance education from SMU. Two new staff members joined TAPMI family as Academic Assistants. Onam, Janmashtami and Eid (Ramadan) festivals were celebrated by all the students with equal amount of happiness and enthusiasm. Two Faculty Research Seminars were also held. 7 Visiting Faculty members handled different courses during the month.

TAPMI Campus in Manipal was buzzing with a number of activities during the month of August, in spite of heavy rains almost every day. Our students' forums like Healthcare Team (Abhyudaya), Placement Forum, HR Forum (Disha) and Fin-Fora (Horizon) have been gearing up and engaging themselves in their quest for organizing focused events of relevance and invite best of the brains from Industry. TAPMI was one of the leading B-School partners for the 3rd Indian Management Conclave 2012 hosted by MBA Universe.Com on August 9-10 in New Delhi. The theme of the Conclave was “Indian Management Education Survival of the Fittest Lessons from the Best”. Our Director Dr RC Natarajan addressed the delegates on Aug 10. The 3-Day International Conference on Banking & Finance sponsored by AICTE held at Hotel Atria in Bangalore on August 9-10-11 organised by Centre for Research in Banking and Finance (CRBF) at TAPMI was a grand success with the presence of international delegates from Australia, Canada, France, Singapore and USA besides participants from various reputed institutions and organizations. Dr Jay Ritter was the key note Speaker. Independence Day was celebrated on August 15 with a quiz and a cultural program.

At TAPMI CEE, Bangalore, a Round Table Discussion by Women Professionals and Indian Ethos was conducted on Aug 25. As many as ten students won prizes in different competitions. Mr Arijit Mukherjee of 2000-2002 batch has been declared Alumnus of the Month for September. No doubt, our Industry Interface was at its best with a number of visitors on campus from Germany, MU, Pharma and Healthcare Industry, CRISIL, Flipkart, IOC, Mckann Erickson, 3M India, YES Bank, PwC, HCL, Biocon, Madison Media, ITC Infotech besides Alumni and visiting faculty

On August 18, Alumni of 1992-94 batch visited the campus reminiscing their old days “Bees Saal Baad'. They dressed like a Red Brigade, were back to class room, had a case study, remembered launching of BrandScan, starting of a new elective “Services Marketing Course”, participated in an auction of late

Prof. Chowdari Prasad e-mail: 1

Events at the Institute August 01 Prof. Sudeep Kumar presented a Research Seminar on “Developing a risk-exposure based pricing model for Motor car insurance”

August 04 A four member delegation from India Bavaria Center, Germany led by Dr. Daniel Warner, Director, BavarianIndian Centre visited TAPMI. They had a brief discussion with the Director and Deans on exchange programme. The other members in the team were Prof. Dr. Franz-Xaver Boos - Dean Management, Ms. Wiebke Dörfler, Manager and Ms. Dunja Döres.

The programme committee of the conference included eminent academicians like Prof. P. Raghavendra Rau from Cambridge, Prof. Shantaram P. Hegde of University of Connecticut, Prof. Anand Srinivasan, of National University of Singapore, Prof. Latha Shanker of Concordia University, Canada and Prof. Vijaya Marisetty (RMIT). Several papers from different corners of the world were received by the Committee. After a rigorous review process, 19 papers were finally selected for the Conference. Out of these, 13 of them were from scholars who are working in reputed Universities in US, Canada, Australia, France and Singapore. The topics for presentation in the Conference included Corporate Governance, Banking, Asset Pricing, IPOs, Futures Markets, and Venture Capital, to name a few. The keynote address for the Conference was delivered on day one, by Prof. Jay Ritter. He is Cordell Eminent Scholar, Warrington College of Business, University of Florida, USA. He spoke in general about the relation between stock market investment and the economic growth of the country. In this context, he tried to bring in a cross country perspective to the discussion. A Paper on Linear Beta Pricing with Inefficient Benchmarks was presented by Prof David Feldman, University of New South wales, Australia, co-authored by Prof George Dicogiannis, Greece.

August 09 International Conference on Banking and Finance: Aug 9-11, 2012 TAPMI organized a 3-day International Conference on Banking and Finance held at Hotel Atria, Bangalore from 9th to 11th August 2012. It was organized by the Centre for Research in Banking and Finance (CRBF) headed by Prof. S. R. Vishwanath. The centre is funded by AICTE, country's regulator for management education. The Chair and the co-Chair of the conference were Prof S.R Vishwanath and Prof Sulagna Mukherjee, faculty members in the area of Economics and Finance. The Conference was attended by Student representatives from Finance Forum, faculty members of Finance and Economics Area, scholars and academicians from various Indian and Foreign Universities as also Management Institutes, Officials from Reserve Bank of India and top functionaries from the industry.

In the next two days, eminent scholars presented their work before the audience and there were discussions and suggestions given to each one of them by the Discussants and the participants. Prof Vijaya Marisetty from RMIT, did present four papers (the highest) which he co-authored with scholars from different universities. Two faculty members from TAPMI namely Prof S R Vishwanath and Prof Kushankur Dey also presented their work in the conference. Their papers


were titled as “The value of unaffiliated analyst recommendations before the IPO: Evidence from Indian IPOs” and “Investigation of informational efficiency of India's coffee futures” respectively. Two research scholars working in the finance area from IIM Bangalore and IIT Kharagpur also presented their papers. Their papers were quiet well received and they were given suggestions to improve their research work.

hymns from the Gita, sing devotional songs, and chanting the mantra 'Om namo Bhagavate Vasudevaya'. This year Janmashtami at TAPMI was celebrated on August 9, 2012. Janmashtami was the first event to be hosted by the new Welfarecom team from PGP1- 2012- 14 batch. It was decided to provide special arrangements in the students' mess for those fasting on the day of Janmashtami. The idol of baby Lord Krishna in a cradle was placed in the centre of a table decorated with flowers and lamps. The floor was decorated with a beautiful Rangoli .

The three day conference concluded on 11th August 2012 with the valedictory and awards ceremony. There were three categories of awards, given to the best paper in regular category, to the doctoral scholar and the best reviewer award. There were two recipients in the first category. Prof Raghavendra Rau from Cambridge University won the award for his paper titled “Initial Public Debt Offerings” and Prof Vijaya Marisetty won for “Private Placements to Owner Managers: Theory and Evidence”. The best paper in the doctoral student category went to Mr. Narahari Hansoge from IIM Bangalore for the paper titled “Economic transition and the value of Business group affiliation: Evidence from Indian market”. The best reviewer award went to Prof. Shantaram P. Hegde from University of Connecticut. The programme committee members were also presented with mementos as a token of appreciation. All the awards and mementos were given away by Dr R C Natarajan, Director of TAPMI.

Janmashtami celebrations provided a valuable opportunity for the students, faculty and staff at TAPMI who are staying away from their homes, to experience spiritual satisfaction by celebrating the birthday of their favorite deity, as one group, in a true homely spirit.

August 15 TAPMIans commemorated 65 years of Indian Independence with the enthusiasm and zeal for which it is known for. Dr R C Natarajan, Director and Dr A S Vasudev Rao, Dean- Administration were the chief guests of the function.

August 09 Krishna Janmashtami @ TAPMI Krishna Janmashtami also known as Janmashtami, is an annual commemoration of the birth of Lord Krishna, took birth at midnight on the ashtami or the 8th day of the Krishnapaksha or dark fortnight in the Hindu month of Shravan (August-September). The devotees of Lord Krishna observe fast for the whole day and night, worshipping him and keeping vigil through the night while listening to his tales and exploits, recite


Dr Bhat, brought his extensive experience in Healthcare sector to expound on the challenges that India is facing. He Highlighted the number of cases of Malaria, Tuberculosis and the high occurrence of maternal deaths. Praising the Indian healthcare sector, he underlined the importance of implementation of various schemes. He also shared how Manipal Trust implemented a three tier healthcare structure in the districts surrounding Udupi and highlighted its success.

Faculty members with their families and students came in good number to celebrate and to salute the martyrs who sacrificed their lives for the freedom of India. There was a Quiz and Cultural Programme.

August 18

Mr Padukone gave a detailed presentation about the business aspects of the industry. Highlighting its constantly changing nature, he bought out the various challenges faced by the Medical fraternity today. He illustrated how the population growth in the Country will drive the demand in future for the healthcare sector. He explained the prevalence of lifestyle diseases in today's times and stated that the entry of private equity funds in the Health industry, the collaboration of real estate companies and hospitals and emergence of medical value travellers from foreign nations, all bode well for the industry in the future.

Future managers explore new horizons in Healthcare management conference at TAPMI Students and the faculty of TAPMI witnessed some of the doyens of the Healthcare industry as a part of the day long Healthcare Conference, ABHYUDAYA. This was organized as a part of TAPMI's initiative to explore new vistas in the Health sector. Going by the overwhelming response the conference was a resounding success. Dr R C Natarajan, Director TAPMI, stressed the importance of Healthcare in India and tracked its development from its embryonic stage. He set the stage for the Guest of Honour, Dr Vinod Bhat, Pro-Vice Chancellor Manipal University and the Chief Guest, Mr Rajen Padukone, CEO Manipal Healthcare.

The immensely informative introductory session was followed by an enlightening panel discussion on the challenges that are being faced by the Indian Pharmaceutical industry. Moderated by Prof Vinod Madhavan, the discussion featured stalwarts, both from academics and the industry. The pharmaceutical industry was represented by Mr. Shankar Das, President, Dr Reddy's Labs and Mr Sagar Powar, Senior Consultant, PriceWaterhouseCoopers. Dr Sivakumar, Professor, TAPMI, gave the academic perspective in the discussion. Myriad topics, ranging from generic drugs, changing marketing requirements, exponential growth in Indian rural market to the role of Government and its regulations were debated and discussed.


August 20 Eid-ul-Fitr Celebrations at TAPMI Eid is a festival that marks the end of Ramadan, the Islamic holy month of fasting. The religious Eid is a single day and Muslims are not permitted to fast that day. The holiday celebrates conclusion of the 29 or 30 days of dawn-to-sunset fasting during the entire month of Ramadan. The day of Eid, therefore, falls on the first day of the month Shawwal. This is a day when Muslims around the world show a common goal of unity. Eid Celebrations took place at TAPMI on the 20th August 2012.

Next, there was a discussion on the convergence of technology and healthcare and its sustainability in Indian context. Mr Sachin Chaudhury, Vice President Health-care, Genpact and Dr. Nitin Verma, Vice President, m-healthcare Religare addressed the audience on various aspects of computer and mobile technology and its applications in Healthcare. They not only spoke about the technological impairments amongst the rural population, but also elaborated on the challenges faced in terms of the ageing population and resource constraints. Their opinion was that the convergence of telecommunication and healthcare would solve the problem of medical accessibility and deliver secondary and tertiary medical expertise to those in rural areas.

August 22 Prof. P S James presented a Research Seminar on the topic: “Path Dependence of Innovative Organizations and the Role of Transformational Leadership”.

The conference concluded with sessions on the “Role of Hospitals in Healthcare delivery in rural India” by Dr. Bhargava, Senior Operations Manager at Vaatsalya Healthcare Solutions Pvt. Ltd, South Karnataka and 'Redefining patient experience by managerial excellence' by Mr. P Dwarkanath, Director Group, Human Capital, Max Healthcare.

August 24 The CRISIL team visited TAPMI for an IPRS audit and data gathering for CRSIL Grading. TAPMI was rated at A*** at National and State level during the year 201112 and is renewing the Grading for the current year. Mr Nand Dameja, Mr Saurabh Minocha and Ms Priya Lobo visited as a part of the Audit team.


August 25 Roundtable Discussion

The celebration at TAPMI campus commenced with the onam sadhya which was served by the students on plantain leaves. Prof. Raghunath Rudran, Prof. D.S.Broca, Prof. Vidya Pratap, Prof. Ajay Kumar Gupta, Prof. Durga Prasad, Prof. Chowdari Prasad, Prof. Sanjay Chowdhary, Prof. Debmallya Chatterjee and Prof. Kushankur Dey were present on the occasion.

A Round table discussion by Women Professionals and Indian Ethos on the topic “Exploring Social and Cultural Challenges and Opportunities of Women at Work� was conducted at TAPMI-CEE, Bangalore. This was organised by the Center for Indian Culture, Heritage and Management at TAPMI. The program was co-ordinated by Prof. A V Rajagopalan and Prof. Vijaya.

The lunch was followed by several competitions in association with the Sportscom of TAPMI. The events conducted were uriyadi (breaking the pot), idly eating and water drinking. The students actively participated in all the events. The cultural program commenced at 8 pm at the TAPMI mess. Most of the students were dressed in the traditional attire of Kerala that is the mundu for men and set saree for women. The program began with a naadan pattu (Maveli nadu vaneedum kalam) to welcome the king Mahabali to TAPMI. This was followed by a skit which depicted the story behind the celebration of Onam and the traditional dance of Kerala Thiruvathira kali. The celebration concluded with a vanji pattu (folk song sung during boat races in Kerala).

August 26 Onam celebrations Onam is a festival celebrated in Kerala as homecoming of the legendary king Mahabali. It is a ten day long festival starting on Atham and ending on Thiruvonam. It falls during the first Malayalam month of Chingam (AugustSeptember). The 10 days are part of the traditional Onam celebrations and each day has its own importance in various rituals and traditions. The celebration consist of making flower carpets, elaborate banquet lunches, snake boat races and various folk dances.

The Onam celebration created the feeling of Unity in Diversity which is the very essence of our nation.


August 27

August 31 Two member team from Flipkart, the online Megastore visited our Campus. Mr Atul Mohan, Manager- HR (and TAPMI Alumus) and Ms Andrian Dominic, University Relations Head visited the campus and had a brief discussion with the Director.

TAPMI was honoured with Quality Management Education & Accreditation Award by the AIMS (Association of Indian Management Schools) Hyderabad. Dr A Sivakumar, Professor attended the Convention and received the award on behalf of TAPMI.

August 30 Mr V R Menon, Chief Divisional Retail Sales Manager, Marketing Division of Indian Oil Corporation, Mangalore visited TAPMI. He had a brief discussion with the Deans and Chairman- EEP, Prof Jaims for a proposed 2- day Executive Program for their XTRA Dealers in September 2012. He was accompanied by Mr K Naveen Kumar, Manager- Retail Sales and Mr V Jagdeesh, Assistant Manger- Retail Sales, Udupi.

Mr N K Choudhry, CMD, M/s. Jaipur Rugs contributed a sum of Rs. 25,000/- towards TAPMI corpus fund as a gesture of goodwill. A cheque was handed over to our Director, on behalf of the company.

Faculty Contributions • Prof Kushankur Dey delivered a guest talk for the students of BBM on the topic “Fundamentals of Indian Financial Markets - An Overview” at the Department of Commerce, Manipal University on August 30, 2012.

ISB-Ivey case competition: • Prof Ajith Kumar & Prof Siva Kumar, submitted a case study 'PRIMACY: GLOBAL DESIGN FROM INDIA?' and were selected as winners in the Innovation Management category by the Centre for Leadership, Innovation, and Change (CLIC) at ISBIvey case competition. The Prize money was US $ 2000. The ISB-Ivey team would publish the case study and the abstract of the case will be published on the homepage of Centre for Teaching, Learning, and Case Development, ISB, Hyderabad.

• Prof Sanjay Choudhari received Ph. D in Operations Management from SJMSOM, IIT Bombay. His topic of the thesis was “Configuration of Manufacturing Strategy Decisions in Production Systems”


Faculty Seminars

Project Management Program at L&T Mysore CTEA, conducted by Prof Raghunath Rudran

Two faculty seminars conducted in the area of Finance.

Prof Raghunath Rudran handled a one day programme for Graduate Engineering Trainees of L&T (Larsen & Toubro), in the area of Project Management, at the L&T C-TEA (L&T Center for Technological and Engineering Applications), Mysore campus on 02.08.2012. The engineers will be later posted to various sites of L&T, including gulf countries, where they will be involved in various project management activities. The programme covered various topics such as Overview of Project Management stages, understanding the nature of projects, what differentiates project management from other management, Project Manager's roles and responsibilities, Work Break down structure, Networking Techniques, crashing, probabilistic approach to activity time estimation, use of beta distribution and normal distribution to estimate probability of project completion in a given time, etc. All this is expected to enable the GETs to perform better during Project Monitoring and Execution.

• “Transition of Self Help Groups to Micro Enterprises: Issues and Concerns” by Dr Suprabha K R • “Evolving Strategies to popularise the use of credit rating by individuals and Institutions- A Case Study of Indian Credit Rating System” by Dr P Srikanth.

Staff News • Mr N G Nayak, Manager (Estates & Logistics) completed MBA from Sikkim Manipal University. He passed with an overall score of 68.02% (first class).

Two New staff members joined the TAPMI Family

Courses taught by Industry Experts and Faculty from other Institutes • Prof D S Broca, of XLRI taught “Business Statistics” course for Term-1 (PGDM) students. • Prof Ramki Krishnan, taught “Performance management and competencies a practitioner's perspective” as a part of the course “Performance Appraisal and Management” for Term-4.

Mr Balachandra U. N Academic Assistant (Finance)

• Mr Ashis Sen conducted a workshop on “Emotional Intelligence” course for Term-4 students. • Dr Sundar Sarukkai taught “Art of Thinking/Reasoning and logic” course for PGP 1 students. • Prof Devi Prasad Bedari from Nepal taught “Business Statistics” course of Term-1(PGDM). • Dr Premalatha undertook a workshop on “Appreciative enquiry” course of Term-1. • Prof Vedantam Krishnan taught “Organizational Theory & Practice” course of Term-1.

Ms Sowmya Kamath Academic Assistant (Economics & Finance Area)


Students Achievements • Mr Abhilash Talapatra's story titled “Unrepentant” won the Best Written Story Award in the online story writing competition organized by

buzz among the student community, building brand awareness for NISSAN and demonstrating the features that make the MICRA an ideal car for first time buyers.

• Mr Pramod Khandelwal's article titled "Socio economic innovations in the globalizing economy" has been published at

MONEY BHAI Stock Market Game by Finfora, TAPMI.

• Mr Arnab Roy and Ms. Aparupa Bandopadhyay secured Second Position at the All-India B-Plan Competition held at Narsee Monjee Institute of Management Studies (NMIMS), Mumbai.

The stock market game "MoneyBhai" has gone live. The game was for a 2 week period and was based on trading format. FLIP was the knowledge partner for the game. As part of the association, FLIP would provide the top 2 teams (2 Members in each team) an opportunity to attempt the FLIP Challenge 2012 free of cost. The winners would also get an opportunity to appear for “Treasury & Capital Markets" course and certification. The cost of the FLIP Challenge Examination is Rs 2999/-, while the cost of the treasury and capital market course is Rs 6180/-.

• Mr Unnikrishnan Nair's article titled "Fast & Furious Retailing" has been adjudged the best article in IIT Roorkee's MBA magazine. It is also being published in their Magazine named Domination. • Mr Ankit Chawla was a part of the Winning Team of the India edition of the Novartis Biotechnology Leadership Camp 2012, held at ISB, Hyderabad. He was with 49 other candidates shortlisted from premier institutes all over India that had a mix of doctors, scientists and management students participating in 7 different teams.

Ms Harsha Vatnani and Ms Shruti Garg have been chosen as representatives from TAPMI for HCL Women leaders conference HCL organized a conference about emerging women leaders on Friday, 7th September 2012. They invited top 2 women business leaders from 30 MBA colleges across India. To represent TAPMI, Ms Shruti Garg and Ms Harsha Vatnani were shortlisted after a selection process which took into account GPA scores of first year, along with display of leadership qualities in TAPMI and before.

• Mr Nikhil Baid and Mr. Dviwesh Chander of PGP II visited Asian Institute of Management, Manila as a part of the Student Exchange Programme. They will be studying one full term (term 5) at Manila and will return to TAPMI for sixth term. • Mr Sourav has been selected for HUL Young leaders meet to be held in New Delhi. • Ms Veena Wadhwa conducted a parking competition at the food court in Manipal. She has been appointed as the Nissan Student Brand Manager 2012. This competition was held in association with Nissan Motors Company.

The selected candidates also received Pre-placement Interview (PPI) opportunity from HCL Technologies. All the women leaders met at the SEC 126 Office in Noida and attended the below mentioned sessions delivered by eminent HCL Leaders including the CEO Mr Vineet Nayar:

Parking a car is an important aspect of learning how to drive. With the growing number of cars on our roads and increasingly smaller places to p a r k , t h e importance of learning to park well cannot be overstated. The “Parking Competition” was a one-of-its- kind event successfully conducted at KMC Food Court on the 16th of August, 2012 with the objectives of creating a

• Session on Women & Innovation • Session on Employee First Customer second • Panel Discussion on Changing trends in IT market space and Careers for Management students • Session on Gender Intelligence • Session on Transitioning to global mindset • Panel Discussion on Managing Successful Careers as Women • Session on personal branding- Values and career choices All the participants received certificate and T shirts as token of their participation. 9

Alumni Relations August 18 Bees Saal Baad- Alumni meet at TAPMI It was not just a homecoming for the batch of 1992-94, but a day stolen from the past and presented for them to relive it. Dressed in RED TShirts arrived the army of 30, smiling and cheerful. The very sight of the new campus made them spell bound and scenic beauty attracted the attention of all. With most of the new things around what surprised them was Prof. Varambally awaiting at the venue to welcome them. Adding to the rising nostalgia was an old photograph with their batchmates which was displayed at the students' centre. Soon they posed for a quick updated version of the photograph. OLD and NEW side by side !! After the lunch with faculty members, they got the biggest surprise for the day, “Back to Kotler”, a marketing class by Dr Simon George, DeanAcademics. It was a refreshing time. Case study, attendance, discussions and masti, they did it all AGAIN!! The Professor not only remembered all the students, but also their peculiar classroom habits they had two decades back.

The visit to the library was enthralling. They were surprised to see the infrastructure set up. The most interesting part was when they came across their MIP reports and Project reports which were systematically preserved in the volumes section in the Library. They were all over joyous reading through their old reports and a wave of nostalgia filled them all. It was a sight worth watching. Thanks to Dr Manjunatha, Librarian for preserving the memories. A lot was still waiting to happen over and after coffee. The Cultural Committee had organized a special programme for the alums. The present batch sang special songs for them. The Alums too did shake a leg with the students on a Bhangra dance. Our Director, Dr R C Natarajan left the crowd surprised when he sang a Tamil song for the alums. All TAPMIans enjoyed every moment of the day and thanked Alums for making this a grand success. Also ARC thanks them for taking time off to come to Manipal from different places like Bangalore, Goa, Singapore, Mumbai, etc. They were such a great sport. Hats off to their enthusiasm and energy. A very special thanks to Mr. Anil Philip too.

He recalled that BrandScan was launched by this batch and “Services Marketing” an elective course was first time introduced in India then. Interactions continued throughout the day, be it with other faculty on the campus or with students eagerly waiting to gain Gyaan ! Connections were established. Their bond with the TAPMI new campus was even more strengthened when they planted a Sapling remarking their presence.

• An Autographed book owned by Dr R C Natarajan (“Ethical Choices in Business” by Prof R C Shekar) was auctioned by him among the alumni of the batch 1992-94 when they had their reunion (Bees Saal Baad) at TAPMI on August 18, 2012. The book fetched a price of Rs. 11, 500/- which was directly contributed by the buyer to the TAPMI Corpus fund.

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faculty, the alumni showed great spirit in inviting them and making them a part of their ferry ride, on the Cochin backwaters, where they continued to share experiences both ways.

August 26 Silver Jubilee Reunion Batch of 1987, Kochi Amidst roaring celebrations of Onam in the scenic city of Kochi, another special event was celebrated at the SAJ Earth Resort, the Silver Jubilee Reunion of Class of 1987 from T A Pai Management Institute.

The Director and Prof Sudeep joined the gathering for lunch, after which the alumni spent good time sharing their experiences, accomplishments and success stories which led them to the glorious path in either their professional or personal life. The alumni were equally keen on hearing about the developments at TAPMI, the new campus, and the facilities, which the Director shared with them.

Representing TAPMI were Dr. R C NATARAJAN, the Director, Prof Sudeep Kumar and 2 Student members of Alumni Relations Committee (ARC). TAPMI ARC team was glad to be part of this event/celebration and meet the illustrious alumni who have reached different heights in their 25 years of professional careers. The gathering had a mix of individuals heading various organizations and some who have become successful entrepreneurs with new ventures or carrying forward their family businesses.

To mark their silver Jubilee year the batch has decided to give 2 annual academic awards in remembrance of their teacher at TAPMI, Prof Ranjan Acharya, an amount in the tune of Rs. 2-3 lakhs. It was a notable and encouraging contribution/gesture from the Alumni. The institute also shared with them souvenirs, as a token of remembrance. Last but not the least; the ARC is greatful to Mr Ramesh Kamath from the '87 batch, who is also our alumni faculty, for coordinating the event.

The second such reunion of TAPMI Alumni in one month has certainly encouraged alumni across batches to revisit their Alma mater in similar ways.

TAPMI Alumni Relations are certainly growing stronger and stronger and we look forward to many such successful engagements with them in the years to come.

Alumnus of the Month September 2012

Mr Arijit Mukherjee Vice President Client Relations, Anand Rathi Private Wealth Management, Mumbai (Batch 2000-02)

Mr Arijit Mukherjee, an alumnus of TAPMI batch 200002, is a seasoned Wealth Management and investment advisory professional having expertise in Relationship Management. He is currently Vice President Client Relations at Anand Rathi Private Wealth Management which has been consistently rated by Ultra HNI Clients over the last four years as the best private bank in a poll conducted by Asiamoney magazine.

It was 26th August 2012, a Sunday morning, when the team joined reunion celebrations which commenced on 25th August. The surprise of student members making it to the venue gave them a lot of joy. It started with a typical TAPMI style of interaction session with the seniors revived memories of their times on campus. While the student team was present to introduce themselves and have a brief interaction before they join them back later with the Director and

Arijit has more than 12 years experience with Anand Rathi Private Wealth Management, Kotak Wealth, HSBC and Citibank NA. Prior to joining the Wealth Management industry in 2003 he was with the TI Cycles of India (part of Murugappa Group) as Area Sales Manager Rajasthan. 11

Experience at Anand Rathi - Arijit has engaged with the clients in the role of a primary advisor on investment related matters. His sound understanding of an entrepreneur's business requirement, ability to network on behalf of the client with various financial service providers and assuming the role of an investment banker also helped in acquiring sizeable clientele to the firms that he worked for over the last 10 years.

among the country's top two Relationship Managers and hence represented HSBC India at global conferences. He was responsible for advising clients on a portfolio of products consisting of MF, Portfolio Management System (PMS), insurance and bonds to HNI/corporate houses. Experience at TI Cycles of India 2002-2003: His brief stint with TI Cycles, saw him take charge as the Area Sales Manager of Rajasthan region. Managing a market comprising of 104 dealers in 41 towns, he was instrumental in achieving a growth of 31% which saw an increase in market share by 3%. He was awarded the best performing ASM in India by TI Cycles.

The current role requires a senior and seasoned private banker to lay the platform and develop inroads into private wealth relationships, advise ultra HNI individuals and corporate clients on asset allocation and thereafter portfolio management of personal, corporate and trust portfolios. He has also been instrumental in helping clients set up family offices and estate planning by way of private family trusts.

Educational Background: Mr Arijit is professionally qualified as a Wealth Management and Investment advisory professional. Prior to his MBA at T A Pai Management Institute, he completed B.Sc with Honors in Chemistry.

In Anand Rathi, Arijit has been recognized for his ability to add AUM's with a top performance of 200+ crores in his first year of operations a record that has till date not been matched by any other relationship manager.

Contributions to the education industry: Mr. Arijit is a prolific contributor to the education industry with his 10+ years in the investment advisory domain. He regularly lectures at the Indian Education Society in Mumbai.

Experience at Kotak Wealth 2007-2009: At Kotak Wealth, his role was primarily to build up business from scratch to add to the private banking AUM's. He was instrumental in building the skill sets of the team on various investments and client engagement front. His role was to coach and mentor his team to deliver excellence to private banking clients in the region. He also overlooked and advised clients on asset allocation on personal portfolios. Sourced and brought to clients opportunities in alternate investments including buying and selling of businesses.

• “Presentation on Investment Themes for 2012” made to a group of Swiss MBA students and finance faculty / alumni at IES, Mumbai • “Speaker at the International Finance Conference” organized by IES, Mumbai • “Jury at the Best Summer Project Presentation” organized by IES, Mumbai Hobbies: Mr Arijit is voracious reader with an eclectic taste for books. He keeps himself fit by playing badminton regularly.

Experience at HSBC 2004-2007: The three years at HSBC saw Mr Arijit consistently position himself

Industry Interface August 03

August 13

Mr Kishore Chakraborti, Vice President, McKann Erickson interacted with TAPMI Students

Mr Prakash Dadlani, Vice President Marketing Excellence at 3M India delivered a lecture at TAPMI

Mr Kishore Chakraborti, Vice President, Consumer Insights and HFD, McKann Erickson, India visited TAPMI and had an interactive session with the Students on Marketing related areas with special focus on Consumer Behavior. It was a fruitful experience to the students.

Mr Prakash Dadlani, who joined 3M India 1 year ago, has immense industry experience of more than 15 years in different marketing and research roles. He talked about Marketing in B2B, innovation driven


companies, changing role of marketing and also gave a brief insight on repositioning of corporate brands. He debunked the myth of marketing being a responsibility of solely the marketing department explaining how every department needs to effectively work towards marketing and brand building. He spoke on the nature of marketing in innovation centric companies. He discussed how 3M acquires customer insights using qualitative information and intuition as opposed to po p u l a r q u a n t i t a t i v e m a r k e t i n g r e s e a r c h methodologies.

August 18 Director PwC, Mr Sagar Pawar talks to the students about the pharmaceutical industry Mr Sagar Pawar, Associate Director of PwC, addressed the students on various aspects of pharmaceuticals industry. He has had more than 15 years experience in the industry and is also a Member of Indian Pharmacy Council. This lecture is an initiative not only to provide the future leaders with an insight into the thoughts of the present leaders from each industry but also provide a platform for them to interact and get a clear picture of the various industries in the market.

He emphasized on the point that today's industry is increasingly accepting marketing as core of strategy and not merely a business function. His enlightening talk was followed by an open house session, wherein students asked questions varying from parent brand sub brand relation, role of digital/social media in B2B marketing, career in B2B sales versus B2C sales, Dos and Don'ts of B2B marketing etc. Mr Dadlani won over the students with his sound marketing insights and received a standing ovation at the end of the lecture.

The lecture started with Mr Sagar stating that it is not going to be a lecture but an interaction. He went on to talk about the fast but stable development in this recession free Pharma industry. He mentioned how the Indian social scenario was changing and hence the old business models were becoming redundant and have to be replaced by new models. He threw light on R&D in India and generic medicine. He spoke about how pharmaceuticals is currently a lucrative industry and is attracting a lot of students, even engineers. He mentioned that India has a 15% growth and is in the 12th or 13th position worldwide and that it will soon break into the top 10.

August 14 YES Bank Country Head talks to Students of TAPMI Mr. Praveen Suvarna, Country Head & Executive Vice President, Quality Assurance, Yes Bank India visited TAPMI on 14th August. Mr. Suvarna started off the discussion by briefing about his wide experience in different roles in banking industry. During the interactive session he answered queries regarding careers in Banking. He explained about various jobs in Risk management, Treasury, Investment Banking, IT, Quality etc. Being in industry for more than 20 years he shared about vast changes in banking industry in terms of innovations, automations etc.

However the highlight of the lecture was the conclusion when he gave the students a few of his golden tips about how students should be once they are out of college. He gave some insights into corporate culture and how the industry is different from college. He talked about the code of conduct that is expected and also how networking plays a key role in a manager's progress. He emphasized on the importance of visibility.

He shared the three important ingredients of job satisfaction learning, earning and career growth. He advised the students to focus on learning and career growth for initial years and choose challenging jobs to learn and grow. He also advised on choosing profiles diligently for final placements and place importance to job profile over brand.

TAPMI participates in the 7th Global Summit on Supply Chain & Logistics Management, New Delhi

August 21-22

AIMA (All India Management Association) organized its 7th Global Summit on Supply Chain & Logistics Management, on August 21-22, 2012, at Welcom Hotel Sheraton, Saket, New Delhi. The theme of the Summit was to set an agenda for the future, for the development of Supply Chain Competitiveness. With growth of world economy, new challenges and opportunities emerge. To strengthen their position, companies need to create more value for their competitors. Companies need to leverage their

He concluded the session by emphasizing the importance of interpersonal and soft skills in life. It was a learning session for the students in terms of better understanding job profiles in banking industry and important considerations for growing and satisfying careers. 13

internal strengths. They must also leverage on national and international infrastructure, apart from other resources. To achieve globally competitive supply chains, the enabling role of infrastructure needs to be well understood and focused on. At the same time, it is imperative that the right skill sets in manpower is developed. Currently there is a dearth of skilled manpower, especially at lower levels. Superior technology needs to be used.

He concluded by mentioning that HCL Technologies was open for B-School graduates. A few listed roles are Sales, Presales, Marketing, HR, Business Finance, and the like. He also spoke about an innovative platform put forward by HCL. The fast track program which provides fresh B-school graduates with opportunities, exposure and interaction with clients and customers and experience in high performance teams. He was impressed by the diverse questions asked by the TAPMI students.

A number of senior professionals in the field of Logistics and Supply Chain Management were present at the conference. Speakers and delegates deliberated on all these issues, and shared experiences, and best practices. TAPMI was represented at the event, by Prof Raghunath Rudran. Apart from imbibing concepts and lessons from academicians and professionals, this was a very important opportunity for networking and building brand TAPMI, and enhancing its visibility among corporates.

August 22-23 TAPMI Co-sponsors the MSME Conclave 2012 at Chennai organised by CII Southern Region The Micro, Small and Medium Enterprises (MSME) sector has been recognised as an engine of growth all over the world. Apart from supporting large industries, MSMEs serve as a breeding ground for innovation and adaptation. They have emerged as one of the most vibrant sectors of the economy accounting for about 95% of the Industrial units in the country, providing about 45% of the value addition in manufacturing.

August 22 Guest Lecture on Outsourcing Market Trends by Mr Rajan Bedi, HCL

MSMEs in India are characterized by low capitalization and limited assets, poor access to capital markets and various other constraints. In this background, CII Southern Region organised a Regional MSME Conclave at Chennai during August 22-23, 2012. TAPMI, for increasing its visibility and net working, participated in the conclave as a Corporate Contributor.

Mr Rajan Bedi, Head Business Acquisition Hitech and Manufacturing, Engineering Services Business, HCL delivered an interesting talk on August 20 on Outsourcing Market Trends in IT and Engineering Services, the process of making Outsourcing Decisions and how HCL is positioned to leverage the same. He briefed upon the balanced business portfolio Q4 FY12 of HCL, U.S.A having the highest composition of 56%, followed by Europe 25%. The verticals in HCL comprises of Healthcare, Retail and CPG, Financial Services, Manufacturing and Telecom. Manufacturing and Financial Services contribute the largest 28% and 23% respectively, and Telecom is an emerging segment which right now contributes 8% of the services. The Service Lines include Custom Applications (31%), IT Infrastructure (25%), Enterprise Applications (21%), Engineering and R&D (19%) and BPO Services (less than 5%). HCL places enormous significance to the core values of Employees First, Customers Second (EFCS); Trust, Transparency and Flexibility; Value Centricity; and are committed to practicing them in their day-to-day activities with their employees and clients.

August 24 Leadership, the Biocon Way by Mr Ravi C Dasgupta

The session started by asking the students to present their insight on leadership. Mr Ravi C Dasgupta quoted Henry Kissinger's famous lines: “The task of leader is to get its people from where they are to where they have not been�. INFLUENCE is the word which goes hand in hand with Leadership. It stands for Integrity, 14

Nurturing, Faith, Listening, Understanding, Enlarging, Navigating, Connecting and Empowering. TAPMI witnessed a lecture by Mr Dasgupta, Vice President Group HR at Biocon Ltd. on Leadership Development at Biocon which is India's premier biopharma enterprise focused on innovation to deliver affordable healthcare solutions to patients, partners and healthcare systems across the globe.

Ms Bana started by outlining what brands have come to denote in today's day and age, how the new definition of marketing has come to emphasize more on offering value to consumers. It is this train of thought that has led to the concepts of co-creation and customization. The competitive edge that was enjoyed previously by big companies is gradually diminishing in this age. She also talked about the increased influence that regular employees and marketers now have and how the credibility of CEOs and government officials and regulators has diminished in the span of just a year, from 2011 to 2012.

Biocon has beliefs in strong leadership qualities and skills. The company made active investments in the Leadership Development programs for their employees by providing Management Development Programs for Senior Management officials. The company has programs at IIM-Bangalore for 8 days for its senior officials. There are other programs on Innovation which Biocon actively invests in, to leverage the best of the leadership qualities their employees possess.

Her experiences from the corporate world helped the students connect with the concepts being discussed. The session ended on a positive note, providing the students with takeaways that are sure to stand them in good stead.

August 25

He concluded with the initiatives which Biocon takes for honing the leadership skills of their employees and hence proving how important they are for the success of an individual. In short, it can be concluded that leaders do not just organize people to get results; they infuse their followers with noble thoughts.

Mr. Ganapathy Lakshminarayan, ITC Infotech talks about Project Management Mr. Ganapathy Lakshminarayan addressed the students of TAPMI on the nuances of Project Management. Mr. Lakshminarayan has 30 years' experience in the IT industry, spanning from Project Management, creation of CoE for Project Management, Testing, and Software implementation, Software process consulting to organizational activities such as annual planning, resource planning, and interface to Technology Partners. He is currently heading the Project Management Centre of Excellence within ITC Infotech, with a focus on building and nurturing Project and delivery Management Competency, implementation and improvement of Project Management processes across the organization.

August 24 Communicating Brand Value-The New Way

Ms Ruby Bana conveying her thoughts on the new way of communicating brand value

He threw light on the IT sector and how well it was run because of Project Management. He gave a brief overview on the varied aspects of Project Management and how important it is in today's society. He also talked about how this helps in non- IT sectors, for example, construction. He talked about the importance of knowing project management for the company to run like a well-oiled machine.

TAPMI played host on the auspicious occasion of Eid to Ms Ruby Bana, The “Chief Strategist Officer� of Madison Media. She delivered a lecture on the new way of communicating brand value. Ms Ruby Bana, who joined Madison 11 months ago, brings to the table an incredible industry experience of more than 20 years in diverse roles. She talked about how the methodology of communicating brand value is rapidly changing in today's social age. She went on to say that she had to unlearn some things in order to keep up with the changing situations in today's brand management scenario.

He concluded with how MBA and project management are related. The audience could see that this is a lucrative career option and enjoyed the interactive session and how a new branch of management was open to all the IT enthusiasts. They enjoyed the interactive session.


practical steps contemplated or already taken by CII in the country and Karnataka State in particular. He gave a special address, to about 200 participants.

August 28 Interactive Session with Mr Adi Godrej, President, CII, in Bangalore.

Mr Nagaraj, Manager (P&D) at TAPMI CEE attended the program on behalf of the Institute.

CII organized an interactive session with Mr Adi Godrej, President CII in Hotel Lalit Ashok, Bangalore on August 27, 2012. The event focused on the

Management Education News Mission focused approach of AACSB adds value to an institute: TAPMI Director @ IMC 2012

The accreditation plan was submitted in August 2000. It took almost two years to make the faculty members co-operate. AACSB, being an efficient organization, got back immediately. TAPMI sent an action plan in September 2000. AACSB gave a conditional acceptance of the membership as TAPMI's running of another organization in Bangalore did not fit into AACSB's scheme of things. So, TAPMI had to re-work the action plan by excluding EEP. Another two years had passed before AACSB finally gave its approval to the Action Plan. The first implementation report was sent to the mentor in February 2007. The mentor suggested several changes which were carried out and the second implementation report was sent. The process took about two years and the final visit from the mentor took place in January 2009. AACSB nominated the peer review team. TAPMI was told to send a Self Evaluation Report (SER). The final SER was of 280 pages. The peer review team (PRT) visited TAPMI in 2011. “The members were very experienced and friendly and educated us to rectify shortcoming in areas of strategic planning and learning standard. TAPMI was put on one-year deferral,” recollected Dr Natarajan.

Dr R C Natarajan Speaking at Indian Management Conclave 2012 organised by MBA, New Delhi on August 10, 2012. Dr R C Natarajan, Director of TAPMI, Manipal, at the Indian Management Conclave spoke about the process the institute had gone through to get accreditation from AACSB International. The final AACSB accreditation for TAPMI came in April 2012. Dr Natarajan said he found it amusing that some institutions advertise with the claim that they have AACSB membership. But the truth is that an institute gets the membership immediately after they apply. It is a recognition that the B-school is worthy of being considered for accreditation, which is a very lengthy process. “We had an excellent mentor. But the affair with the mentor was not that comfortable basically because of our understanding of the way they talk certain things and we had some sort of trouble a lovehate relationship. Our core team loved him but others thought he was interfering,” said Dr Natarajan.

In January 2012, the PRT paid its final visit and gave its approval. The final accreditation came in April 2012. According to Dr Natarajan, “It was an excellent learning process.”


T. A. PAI MANAGEMENT INSTITUTE Manipal - 576 104, Karnataka


ADMISSIONS NOTIFICATION 2013-2015 Post Graduate Diploma in Management Post Graduate Diploma in Management - Healthcare (AICTE approved Two Year Full Time Residential Programmes) • AACSB - International Accredited • Highly involved Industry Interface • Impeccable Placement Record for the last 28 years

ELIGIBILITY • Minimum overall aggregate 50% in Graduate Degree (10+2+3 or 10+2+4) • Valid scores from CAT 2012* / XAT 2013 / GMAT 2011/2012.

ADMISSION PROCESS • Apply online at • Handbooks / Online payment vouchers at ` 1500/- available through selected branches of Axis Bank/ Indian Overseas Bank and also from T.I.M.E. and IMS Coaching centers across the country (for more details, visit • Online application process opens 17th September, 2012

Last date for sale of Handbooks/ vouchers at all banks/coaching centers and at TAPMI: 15th January, 2013

Last date for online application submission: 15th January, 2013

*Our Institute uses CAT/ XAT for short-listing the candidates for our Post-graduate Programme in Management. IIMs and XLRI have no role either in the selection process or in the conduct of the programme.

Contact 0820-2701010/1070 or Email: for further details

T. A. Pai Management Institute P. B. No: 9, Manipal-576104, Karnataka Ph: 0820-2701000 Fax: 0820-2570699 E-Mail: Website:

TAPMI Newsletter September 2012  
TAPMI Newsletter September 2012  

A Monthly newsletter of T.A. Pai Management Institute(TAPMI), Manipal.