Page 1


Newsletter Issue: 11 November 2012

A PGDM T. A. Pai Management Institute (TAPMI) (Manipal, Karnataka)

CRISIL Business School Grading

• Events at the Institute -

TAPMI ranked No. 14 Crisil A*** Grading 11th Leadership Lecture Defi' 12 MBrace 20th BrandScan Joyfest SummIT

• Faculty Contributions - NACRA Award to Prof. S R Vishwanath - AACSB Seminar in Kuala Lumpur - MUTBI New Venture Strategy Course

• Students Achievements - Social Media Banking - Toastmasters Club - Awards and Achievements

• Industry Interface - Alumni Accomplishments - Guest Lectures

• TAPMI in News - Pratibimb - Media Coverage

• Udupi/Manipal Information

Our Mission... "We are committed to excellence in post graduate management education, research and practice by nurturing and developing global wealth creators and leaders. We shall continually benchmark ourselves against the best-in-class institutions. We shall foster continuous learning and reflection, achievement-orientation, creative interdependence, and respect for diversity with a holistic concern for ethics, environment and society"

T. A. Pai Management Institute, popularly known as TAPMI, Manipal has earned initial accreditation of its postgraduate programs by recent decision of the Board of Directors of AACSB International. (The Association to Advance Collegiate Schools of Business-International). AACSB International is the longest serving global accrediting body for business schools that offer bachelors, masters, and doctorate degrees in business and accounting. TAPMI joins an elite group of institutions that have achieved business accreditation from AACSB International. TAPMI is the first AICTE approved B-School and Second in India to achieve this distinguished hallmark of excellence in management education. World over, Less than 5% have earned this distinguished hallmark of excellence in management education. WHAT IS AACSB-INTERNATIONAL? Association to Advance Collegiate Schools of Business (AACSB) is the oldest and toughest accreditation organisation in the world. Headquartered at Tampa, Florida, US, the organisation has been in existence since 1916. Initially an essentially American accreditation organisation, AACSB expanded its operations during late 20th century to both enable the spread of the best practices of management education globally and to facilitate global tie ups among business schools. (Please visit CRISIL awarded A*** under B-School grading at national and Karnataka State level to TAPMI in 2011.

Editorial Team • Prof. Chowdari Prasad

• Dr. Manjunath

• Prof. A V Ramanacharyulu • Mr. R. Hareesh (Staff) • Prof. Sridhar Aithal

• Prof. Kushankur Dey • Prof. Vidya Pratap

• Ms. Ramya Sree Lakshmi (Student) • Ms. Manasi Karangate (Student)

Editorial Page campus to display their products for sale. TAPMI is further expanding in its operations and to cater to the same, new hostel buildings are being built. Bhoomi Pooja was performed on October 18. Yet another student initiative was to organize an IT Conclave this year called SummIT 2012 which was addressed by eminent professionals from the industry. Besides being engrossed in academics and conclaves, our students had also gone religious with Dussehra festivities on October 23. Additional activities included Sharada Pooja, Ayudha Pooja, Vahana Pooja followed by Daandiya Night dances by the youngsters from all over the country in their best of colourful dresses.

The month that has gone by left behind quite a few memories of events on TAPMI campus. October is always known for its festivities and pleasant beginning of winter season. October 2nd is a day remembered in India by all generations for the birth anniversaries of two luminaries and simpletons the country had in Mahatma Gandhi and Lal Bahadur Shastri. TAPMI is no less in its achievements. To begin with, it was ranked as no.14 Best B-School of Super Excellence by CSR-GHRDC Survey for 2012. Equally exciting was the reaffirmation of TAPMI with A*** grading (the highest) both at national and Karnataka State level for a B-School by CRISIL till Oct 2013.

Then came the decennial celebrations of 20th BrandScan in its expanded format in three places launched in Mangalore's City Centre Mall by Mr Ravi Seshadri, VP and CCO of Bharti AXA Life Insurance from Chennai on Oct 27. The next week, it was to follow in Kundapur (rural format) and end in Manipal on Nov 04 with all the usual events like Aadarsha Dampati, Mr Biker, Quiz for Women, Auto Show, etc. Faculty and students continue to add new feathers in their list of achievements at competitions and conferences all over details of which are given in pages inside. After years of planning and waiting a new Toastmasters Club was launched on October 31 to improve the communication and leadership skills of students. Mr. Shanavas Pn an alumnus of 1991-93 batch entered Guinness Book records. Industry interface was at its best with almost every week a guest visiting the campus and addressing the students on contemporary topics in management. In the meantime, Placements fever is also gripping the scene.

The 11th Six-day Training Program on Leadership for ICICI Bank Probationary Officers was conducted by TAPMI between Oct 8 and 13. Ms Shobhana Radhakrishna and Mr Ravi Chopra from New Delhi were on the campus to deliver the 11th Leadership Lecture on 'Ethical Leadership and Values in Management Based on the Ideology of Mahatma Gandhi'. OMEGA, the students' wing engaged in development of entrepreneurship held its annual event DEFI'12 for three days on Oct 12 to 14. Another initiative by the students committee of Marketing & General Management (MGM) was to organize “MBRACE�, a management conclave on Oct 13 and 14 which was addressed by corporate leaders from Britannia, NDTV, Myntra etc supported by faculty from HR Area. Joy of Giving was experienced by the students' group of SEG exhibiting their philanthropical concerns for the less fortunate children from the surrounding institutions by celebrating the Joyfest-12. NGOs like Namma Bhoomi and Parivartan have visited the

Prof. Chowdari Prasad e-mail:


Events at the Institute COMPETETION SUCCESS REVIEW B-SCHOOL RANKING TAPMI ranked at no.14 among Best B-School of Super Excellence out of 154 schools by CSR-GHRDC survey for 2012. #1 in Karnataka and #3 in South Region

#17 in Basis of Return against Investment and Faculty / Publication / Research / Consultancy / MDP & Other Programs.

#15 in Paramaters like Percentage of Full-Time Faculty with Ph.D, Placement (Domestic & International), USP, Social Responsibility, Networking & Industry Interface, Core Faculty Student Ratio, Percentage of Engineers Intake, Percentage of Students Intake with Experience.

"THE WEEK" RANKING TAPMI has been ranked # 18 Out of 150 B-Schools in India by The Week Magazine B-school Rankings 2012. It is also ranked #4 in South India and #10 in Learning Ambience.

TAPMI earns A*** Grading by CRISIL TAPMI, Manipal, a top-rated autonomous B-School which is ranked high consistently by the Research agencies and Business magazines, and widely recognised by the Industry for its high quality education was graded as A*** at national and state (Karnataka) level during the year 2012. This is the highest grade for any B-School in India. For the second consecutive year CRISIL has reaffirmed this highest grading at both the levels, which is valid up to October 2013.

Credit Rating Information Services of India Limited (CRISIL) established in 1988, a subsidiary of Standard & Poor's, is an agency primarily engaged in Credit ratings of the Corporates to felicitate financial related decision making. In the year 2010, CRISIL diversified into Grading of B-Schools in India and their programmes. As on date, 22 B-Schools have been graded at different levels.


The event started with the traditional lighting of the lamp, followed by a warm welcome of the dignitaries and an introductory speech by Professor Chowdari Prasad. Dr. Shantaram, delivering his presidential remarks, spoke on the importance of the ideology of Mahatma Gandhi, in this era. He spoke of the significance of the word 'Mahatma' and the reasons why we should remember him every day and not just on one day in a year the 2nd October.

October 08-12 ICICI Training Program A Six day leadership training program for the ICICI bank probationary officers was held at TAPMI from October 08 to 13, 2012. 46 officers participated in the week long program. This is also the tenth batch and so far 560 Probationary officers have been trained by TAPMI.

Ms Shobana Radhakrishna opined that Gandhiji's life was an epic of faith and endeavour. In his quest of truth, he came across two aspects: truth is God and everyone has an element of goodness within themselves. She spoke of the wretched incident assassination of Mahatma Gandhi, that occurred 65 years ago; yet, it is now, in this era that the 'Gandhian era' will, and, has to start. She showed the audience a few disturbing pictures of violence all over followed by and contrasting with some inspirational and heart touching pictures of kindness. She spoke about the life of Gandhiji; how he started and ended his day with prayers - that were conducted in the open sky and paid respects to all religions.

October 12 Ms Shobana Radhakrishna and Shri Ravi Chopra enlighten TAPMIans on 'Ethical Leadership and Values in Management Based on the Ideology of Mahatma Gandhi' Ms Shobana Radhakrishna, Eminent Citizen, Ministry of Rural Development, Government of India and Shri Ravi Chopra, Founder Secretary, Centre for Gandhian Vision and Values, New Delhi delivered an inspiring leadership lecture on 'Ethical Leadership and Values in Management Based on the Ideology of Mahatma Gandhi' to the students of T.A. Pai Management Institute (TAPMI), Manipal. This lecture, organized by TAPMI, is the eleventh in its unique Leadership Lecture Series which is an initiative taken during the Silver Jubilee year 2009, to nurture future leaders by providing a platform to the young business minds to interact with the great leaders of today.

She believed that Gandhiji considered time as more valuable than money, and she thanked the audience for giving her time to deliver this inspiring speech today. The audience was privileged to have a brief glance of the simple life led by Gandhiji as narrated by the eminent citizen Ms Shobana Radhakrishna. Gandhiji's quest was the quest for truth. His truth was not clouded by the fear of society. “It is wrong to think that business is incompatible with ethics. I know that it is perfectly possible to carry on one's business profitably, and yet honestly and truthfully� said Mohandas Karamchand Gandhi, the Father of our Nation. She said that his faith in the people in India is what sustained him.

Dr. Shantaram (Trustee and Member of TAPMI's Governing Council) and Professor Chowdari Prasad (Dean of Branding & Promotions) were also on the dais. The audience consisted of post graduate management students and faculty of TAPMI besides invitees and press personnel.


She also threw light on Gandhiji's HindSwaraj and about how he used to be positive even under difficult circumstances and never lost hope; rising above personal sorrows and happiness and sharing happiness and sorrows of others about how he looked at life holistically and worked with utmost concentration. She went on to explain how his efficiency, sincerity, avoidance of negligence, delegation of task to the right person, attention to the minute details, concentration, and honesty with positive confidence brought about positive strength in him. He was a great listener and had the ability to see a human being as a human being without any titles. He had an ever growing and progressive personality. This, Ms. Radhakrishna says, is what integrates and correlates in today's corporate management world as well.

The short listing round for Defi'12 was done on 25th September by panel of six TAPMI professors. 33 teams presented their ideas with passion but only 10 were able to make it to the next round. These shortlisted 10 teams got the opportunity to set up their venture and competed with each other for winning the coveted 'Defi'12 Champions' trophy. The 10 shortlisted teams were: 1. Team A2Z The complete image makeover shop 2. Team Al Hind TAMPI's own Barbeque Nation 3. Team Hepta Mago Remote controlled car racing tournament 4. Team Aces high TAPMI's own casino providing card analysis games 5. Team Biz fanatics Business to business marketing in Manipal

Mr. Ravi Chopra, who followed the speech gave a brief introduction on Gandhiji. He spoke as to how great leaders like Martin Luther King Jr., Nelson Mandela, Pope John Paul II, the 14th Dalai Lama, Albert Einstein, Barack Obama, Dr. A.P.J. Abdul Kalam, and the like, were influenced by Gandhiji and his teachings. He also showed clippings depicting how Gandhi has influenced anyone and everyone including several Nobel Laureates, be it famous personalities or people in prison. The leadership lecture concluded with a prayer followed by an interactive question answer session. Prof. Vinod Madhavan, TAPMI, delivered the vote of thanks.

6. Team Yum Bee Yay Various types of authentic Dosa and filter coffee stall 7. Team Dreamcatchers Jive classes and party of the year 8. Team Manipal Mall Unique experience of Mall in Manipal 9. Team Bubblebar Home made chocolate shop 10.Team Awesome Inc. Flee market in TAPMI

October 12-14

These teams worked very hard day and night for 3 days and tried to provide best services to their customers on and outside TAPMI Campus. Eight out of the ten teams made profits. The winners were decided on the basis of total profits made by them, Idea and concept, Faculty member's opinion and the report submitted by the individual teams. The Winners of Defi'12 were:

DEFI' 12 OMEGA (Organization for Managerial Entrepreneurial Guidance and Assistance), the consulting and entrepreneurship wing of T. A. Pai Management Institute (TAPMI), Manipal, organized a three day entrepreneurial event “Defi� from October 12 to 14, 2012. This is one of a kind event aimed at bringing out the entrepreneurial talent of students and gives them a platform to showcase it. Participating teams were provided an opportunity to start a venture for three days and make profits. Students became entrepreneurs for three days and tried to make their ventures profitable.

1.First Prize Team Biz fanatics 2.Second Prize Team Awesome Inc 3.Third Prize Team Aces High 4.Best Promotion Team Manipal Malls 5.Most innovative Idea Team Hepta Mago


All the teams will be sharing their business experience and learning's in the felicitation ceremony. Noel from the Team Dreamcatchers summed up his experience as “Critical learning's were observed in the field of business promotion and customer retrenchment strategies. We understood the importance of word of mouth publicity. A majority of consumers were purchasing our products based on the feedback that they had received from their peers. Customer's needs are not easy to satisfy. Product quality and pricing plays a pivotal role in selling. A sufficient amount of goodwill was generated on the first day which led to repurchase of our other products in the following days�.

The introduction was followed by a panel discussion on 'Managing expectations of young entrepreneurs'. It was opened by Mr. Gagan Bhargava, Group Head HRD, NDTV, who is an alumnus of TAPMI 1997-99 batch. He started the discussion by speaking about the young generation in organisations bringing about sector convergence in today's world. Mr. Vishnu Iruvanti, Head Recruitment, Myntra added on to the discussion by appreciating the intellect existing in today's younger generation. He mentioned that for a budding professional, more than skill, a holistic development of attitude and adaptability is needed to grow in today's corporate world.

Overall, the teams and students of TAMPI felt that Defi'12 was an excellent event and gave them the platform to practise management concepts learned in the classroom in real life.

October 13-14 M-BRACE The students and faculty of T. A. Pai Management institute witnessed 'M-BRACE', a management conclave organized by the Marketing and General Management wing of the institute on October 13 and 14, 2012. It was an initiative to enhance effectiveness of potential business leaders. Following the lighting of the lamp and a prayer, Professor Chowdari Prasad gave the key-note speech and spoke about how TAPMI has grown over the years and is continuously growing, thus shaping leaders in the students. The chief guest of the event Dr. Sreekanth, Vice President, HR Britannia spoke on 'Leadership for tomorrow'. He introduced to the audience, the concept of 'tipping point'. He illustrated to the audience the 'key for causes of success.' He gave examples from his personal experience about how people can learn to be good leaders and also re-introduced us to few exceptional leaders.

Prof. Animesh Bahadur, faculty of TAPMI carried forward this discussion stressing on striking a balance between the extremities encountered, how we are being controlled by structures and systems and soul searching one should engage oneself in, to find the young leader within oneself. The discussion emphasized that the outcomes are lot less important than young leaders collaborating in teams to achieve the shared organizational goals. The panel strongly agreed that one should never compromise on ethical values and stressed the importance of humility. The discussion was moderated by Dr. Col P. S James, Chair of HR Area.

October 17 Joyfest' 12 Joyfest 2012 was held at TAPMI from the 17th to the 20th of October 2012 as a part of celebrations of the Joy of Giving Week. Joyfest involves the aspects of giving to the less fortunate and sharing a part of our lives with them. It is a 'festival of philanthropy' to show our concern for and to the less privileged lot in the society.


The Social Endeavour Group of TAPMI believes that the youth of India should take the initiative to sensitize people on the issues/problems faced by the underprivileged. The basic idea was to involve the management students of TAPMI in teaching orphan children dance, music, arts and craft in campus and finally organize an event showcasing their talent on the 20th October, 2012.

NGO's increase their revenues. The competition was judged by Prof. Animesh Bahadur and Prof. Sushanta Kumar Sarma and Team Aasha comprising of Sandeep Kuberkar, Sankeertana, Pragati Jaiswal emerged as the winners while team F.R.I.E.N.D.S. comprising of Prapti Kuhikar, Mukund Holani, Sameer Chhappar emerged as the runners up.

Also, as part of Joyfest, SEG organized an NGO Mela at MIT food court on 19th Oct and at TAPMI campus on 20th Oct. Along with Namma Bhoomi, an NGO which sold its products in the campus last year, few more NGO's and local women entrepreneurs showed interest in selling their products in the campus. Some of the products these NGO's offered were each Bakery Items, Ladies Garments, Tera cotta, jute & cotton products, Bio organic products, ayurvedic items. To promote the sales of the NGO's a competition 'Parivartan', marketing for a cause was organized. In the competition student teams from TAPMI were allocated an NGO and were asked to market their products in the TAPMI campus from 18:00 hrs of 18 Oct, 2012. The students very enthusiastically marketed their products, by putting up banners, posters at various places in the campus. One of the teams had stuck balloons on each and every table of canteen to promote the NGO's product. The teams came up with many innovative ideas to help the

Children from Shri Krishna Bal Niketan and Childrens' Home, Nittur participated in the four day festival this year. While the kids were being trained in their domains of interest, a small surprise was planned for them on October 18. TOM & JERRY was screened at the student centre. Genuine smiles on the faces of the delighted kids were worth a watch. A group of volunteers for each of the discipline facilitated their learning as their mentors, aiding them throughout the span of four days. On the final day i.e. 20th Oct, a performance was put up by the children who had been trained in the discipline of their choice, such as singing, dancing, arts, crafts and dramatics. Close to 60 volunteers schooled the children in various aspects of dance, music and dramatics, and the children responded by putting up an excellent finalday performance in presence of chief guest Dr. K. Sankaran a graduate from the esteemed IIT Kharagpur, PGDM from IIM Bangalore and PhD from Kent State University, Ohio, USA and currently working as Director of Justice KS Hegde Institute of


Management, Nitte, Udupi Dist., Karnataka. Staff and faculties of TAPMI, which included Prof. Sankalpa Bhatacharjee, Prof. Raghunath Rudran, Prof. Animesh Bahadur, Prof. Debmallya Chaterjee and family, Prof. P S James, Prof Vidya Pratap, Prof K J Jaims, Mr. N G Nayak graced the occasion to encourage the children.

October 18 Bhoomi Pooja for New Hostels

During these four days, after getting permission from Shri Krishna Bal Niketan for bringing the children to TAPMI, a bus was arranged for transportation of the children and representatives. Snacks were arranged for the children and the representatives. Simultaneously, a group of volunteers travelled to Childrens' Home, Nittur to teach the different disciplines to the children there. Leaving the college every day after classes at 5.30 pm, they would go to Nittur every evening to spend quality time with the children, and, in the process, teach the children the various disciplines of music, dance, drama, arts and craft.

A Bhoomi Pooja was performed in the Institute campus for construction of New Hostel Block. It was performed at the site earmarked. Director, Deans, Faculty, Staff & Students were present during the Pooja.

Dance groups presented solo or group dance performances, as did the groups trained in music. The children trained in dramatics presented a series of highly humorous skits, and the children associated with the arts and craft put up an exhibition of their displays, all of which were highly appreciated.

SummIT 2012 T. A. Pai Management Institute (TAPMI), Manipal acknowledging the criticality of Information Technology in today's business, organized its first ever Information Technology Summit in the campus on Oct 20. SummIT 2012, witnessed presence of big names in the IT industry, both from private organizations and government regulators who shared their knowledge and experience with enthusiastic future managers from TAPMI. Eminent personalities such as Sri Vidyashankar, IAS, Principal Secretary to the Govt of Karnataka, Ministry of Industry & Commerce, Mr Alex Varghese - Country Head India, UST Global, Mr Srini Govindaraju, Senior V.P., Lister Tech, Chennai, Mr.

The role played by some of our student colleagues who acted as translators cannot be overlooked, as they were facilitators for the close relationship that the children shared with their mentors. The evening concluded with the felicitation of the participating children by the guests, followed by snacks and high tea. After that, the children returned with promises of coming back next year, a promise which TAPMIans look forward to with great anticipation.


failure. He described how the Government of India, being one of the largest procurers of goods and services, has a massive need for the implementation of IT in order to increase transparency and improve efficiency. He educated the audience on the nittie gritties of e-tendering, a component of procurement and how it integrates and improves the transparency in any system. He also cited examples such as Aadhar and how more information leads to greater accountability. However, he also gave examples of certain failures, which induced dissastisfaction of the stakeholders, thus highlighting the fact, there is still a long way to go. Dr. S Aithal, Area Chair of IT coordinated the event. Pratham Hegde, Vice President, Genpact, Bengaluru, India and Ms. Poornima Shenoy, Founder & CEO, Latitude Edutech Consulting Pvt. Ltd enthusiastically participated in the conclave whose underlying message was the transformation of IT from being an enabler to becoming an industry driver.

October 23 Dussehra @ TAPMI Dussehra also known as Vijayadashmi is a Hindu festival that celebrates the victory of good over evil. It is marked on the 10th day of the bright half( shukla paksha) of the month of Ashvin according to the Hindu calendar. Dussehra is celebrated across various parts of the country with pomp and glory.

The same was highlighted by Mr Alex Varghese, who vividly described the growth of his organization from being a 14 member firm to a 9000+ behemoth. He mentioned how India, initially viewed as centre for cost arbitrage, has metamorphised into a mature service provider for the world. Mr Varghese also talked about the accompanying challenges in this transformation like attrition, inflation, immigration policies and talent crunch and how the industry can effectively combat them.

Preparation As the tradition goes by, TAPMIans decided to celebrate Dussehra across the nine days by organizing events like Dandiya night and Bengali food festival. The Sharada Pooja was organized by Dr. Manjunath, Chief Librarian. Prof. Debmallya Chatterjee, Prof. Sankalpa Bhattacharjee and Prof. Sulagna Mukherjee contributed to organizing the Bengali food feast.

Mr Alex Varghese concluded his session by stressing on the importance of building businesses with the foundation of value systems like humanity, humility and integrity and also how it can be made effective by aligning the workforce to the organization's mission and vision. Mr Varghese was followed by Mr Pratham Hegde, VP of Genpact Analytics who underscored the importance of analytics in today's business world. Not only was his session informative, but the fact that he is an alumni from TAPMI made it all the more interesting. The lecture demystified analytics for the responsive audience and demonstrated the problem solving ability of business analytics.

Sharada Pooja (Day 1)

One of the highlights of SummIT 2012, was the session by Sri Vidyashankar, IAS, Principal Secretary to the Government of Karnataka, Ministry of Industry & Commerce. He spoke on the impact of IT in Governance and Environment and how it is affecting the citizens of our country. Taking the example of the various E-governance initiatives, he described how they have been a mixed bag in terms of success and


Sharada Pooja was performed at 10.00 AM in the Library premises. After the Pooja, Devi prasadam was given to everybody. Aarathi was held at 11. 15 AM. Before the Aarathi the Pooja of IT equipments in CC, A-C units, generators and institute's vehicles was done as Ayudha Pooja.

October 24 Bengali Food Feast (Day 2) On the day of Vijayadashmi, there was an extremely delicious spread of dishes from Bengali cuisine. They included Rasmallai, Mishti Doi, Sweet Pulao, Katla Fish, Luchi, Cholar daal, Aloo dum, Matar paneer. All TAPMIans were delighted with the spread and enjoyed the meal. We had a lot of volunteers participating in serving the food. Partcipants included students from both PGP-1,2 and some of the faculty members as well. Faculty members rejoiced in the celebrations and the feast along with the students. Prof. Raghunath Rudran, Prof. Chowdari Prasad, Prof. Simon George Prof. Debmallya Chatterjee, Prof. Sankalpa Bhattacharjee, Prof. Sulagna Mukherjee, Prof. Vrishali Bhat, Prof. Sanjay Choudhari and others, participated along with their family members.

October 27 Dandiya Night


The event started at 10.00 pm and was conducted at the WELL, in Students Centre. It was decorated with colorful lights. All the TAPMIans had enthusiastically come dressed in traditional clothes. The colorful Dandiya sticks were given to everybody who tried their hands and enjoyed to the rhythm and beats of the music played by our in house DJ Piyush Mathur. Garba beats and Punjabi beats were the highlights of the event. The event went on till 12 30 am.

T. A. Pai Management Institute, Manipal (TAPMI) successfully conducted its annual market research fair, BrandScan , thereby marking its 20th edition with grand success. BrandScan is the annual extravaganza that started 20 years back in Manipal and has grown from strength to strength ever since. The BrandScan 2012 Team began work in March 2012. Based on feedback from our clients, the introduction of the Rural Format was decided upon and BrandScan added one more feather to its cap by going to Kundapura this year- a tier III city close to Manipal. After 7 months of hard work and interaction with companies from every sector, BrandScan officially released the 12 projects on Our Director, Prof. R.C. Natarajan left no stones unturned from his end as he conducted a market research workshop for the students so that they carry out the actual motive in a professional manner. In order to give the Project Leads an insight into Industry, the market research partner for the year 2012- Frost & Sullivan conducted a workshop for the Teams. The 12 Project Leads chosen after a rigorous selection process began work on their chosen projects with great enthusiasm and energy. The BrandScan Event Phase kick started off 27th October at City Centre Mall, Mangalore where crowds flanked the stalls set up by the students of TAPMI. The event was declared open by Mr. Ravi Sheshadri, Vice-


Faculty Contributions • A case written by Prof. Vishwanath S R, Rajesh Haldipur and Kulbir Singh,titled ”Tata Steel: Financing History “ has been conferred the Best Workshop Case Award by North American Case Research Association (NACRA) at its Annual Conference held at Boston, USA during October 25-27, 2012.

• AACSB Assurance of Learning SeminarKuala Lumpur, Malaysia- 13-14 October 2012 Dr. Sulagna Mukherjee, Assistant Professor and Dr. Ajith Kumar J, Professor, Participated in the AACSB's Assurance of Learning seminar held at the Hotel Hilton, Kuala Lumpur on October 13 & 14, 2012. Various leading B-schools and the Universities from the Asia Pacific region participated in the workshop. Four well-known Bschools from India, other than TAPMI, were represented at the seminar. These included IIM Calcutta, S P Jain, Amrita School of Business and IMT Ghaziabad. The key resource persons were Dr. Eileen Peacock, Senior Vice President and Chief Officer Asia, AACSB International, Singapore and Prof. Arun Pereira from ISB-Hyderabad. The seminar started with a basic introduction to the process of AOL. Each participant was to reflect upon the most pressing issue faced by his/her institute regarding AOL. The various issues pointed out differed across B-schools, as they were in different stages of accreditation. After this, Dr. Peacock highlighted a four-step AOL process and discussed each step in detail. Prof. Pereira then discussed the way ISB follows the AOL process. The post-lunch session of the first day focused on various approaches that the already AACSBaccredited B-schools in the Asia Pacific region follow. Each approach was discussed at some length. Some of these schools also had BBA and FPM programmes that are also accredited; so a special mention was made regarding the AOL process for such programmes.

• Prof Rajiv V. Shah presented a paper titled, “Conversion of plastic waste into more useful products- Need for a direct tax support policy in India” at the International Conference on Inclusive and Sustainable Growth (Role of Industries, Governments and Civil Society) held at Pune from the 4th to the 6th of October, 2012. This conference was organized by IMT, Nagpur and BAIF Development Research Foundation, Pune. • Dr. Manjunatha presented a paper on “Digitization and Digital Repositories: Difficulties and Deficiencies” at MANLIBNET 2012 International conference organized by Indian Institute of Management, Indore during October 11-13, 2012. The conference was participated by over 200 participants with over 50 paper presentations. The conference was inaugurated by Chief Guest Prof. Ravichandran the Director of IIM-I and the three days were packed with paper presentations, panel discussions and invited lectures. The Chief guest released compendium of conference papers and inaugural issue of Journal of Library Management published by MANLIBNET.

The second day of the workshop started with each participating school discussing its issues regarding the AOL. The most common issue across the Bschools was how newly joined and visiting faculty can be inducted into the AOL process. Other issues included i) how to frame the course objective of the various subjects and how to relate it to the mission statement of the B-school, ii) how a student can be involved with AOL and iii) the contribution of various stakeholders. The post lunch session was devoted to the 'closing the loop' concept, how this process can be started with a few courses and how in long run all courses can be brought under it. In this context again, a special mention was made of the B-schools who have successfully completed the process.

4 of our faculty, Profs. Vasudev Rao, Ajith Kumar, Sivakumar, PS James have visited Delhi for AIMA Doctoral Program organised by London School.

10 13


On the whole, it was felt that though the two members were familiar with most of the points that the seminar covered, there were some new points that they got exposed to such as how AOL can be conducted without using 'rubrics' and to extent of the freedom that individuals schools have in defining their process Attending this seminar, thus, was useful.

The New Venture Strategy, an open elective offered by TAPMI in collaboration with MUTBI was inaugurated for the B. Tech students of MIT, officially on 24th August 2012 by Mr. Luis Miranda (Former Chairman IDFC, PE). The aim of the course is to impart Knowledge of Business and its environment, skills of scanning for opportunities, Writing Business Plan and developing attitudes and aptitude of ideation, creativity and lateral thinking.

• Prof. Sanjay Choudari's paper has been published in the International Journals

Prof. Dr. R. C Natarajan briefed the students on new product development, & associated concepts by conducting a practical demonstration (Greeting card game). Prof. Dr. A. Sivakumar deliberated on the intricacies of Elements of entrepreneurship, Marketing, Planning and Forecasting, and also risks and uncertainties in the context of new ventures.

Sanjay C. Choudhari, Gajendra K. Adil, Usha Ananthakumar, (2012),"Exploratory case studies on manufacturing decision areas in the job production system", International Journal of Operations & Production Management, Vol. 32 Iss: 11 pp. 1337 - 1361. Emerald Publishing.

Research Seminars October 17 Prof. Rajiv V Shah gave a Research Seminar on Exploring the need for tax policy support for plastic waste-to-fuel converters in India

October 31 Prof. V. Rishi Kesavaram spoke on “How Customer Contact influences process design: an Empirical Study” during a research seminar.

Student Achievements Social Media Banking By Arvind Kumar Singh and Divyanshu of TAPMI

In contemporary times, competition among firms has increased immensely. Banking sector has not been an exception to it. A bank deals with plethora of candidates, each one having a gamut of options to choose among the different products and services offered by banks. The use of Social Media in Banking has become imminent in today's context. Presently, Baby Bloomers which is favoured segment of Banks may become an unattractive segment for them in future as they will start withdrawing money. Hence, the future outlook of Banks will be attracting Gen C (Web savvy Gen X & Gen Y) through Social Media Banking.



Other Accomplishments: • Mr. Vivek Pushkar with his team members Unnikrishnan Nair, Kausik R, and Shruti Rajan (all from PGP-II) won the second prize at the Next Big Wave Challenge (Entrepreneurship B-Plan competition) at IIM-B. • Mr. Avirup Chatterjee's article titled 'Reality of Real Estate Companies' got published in IIM Sillong magazine 'Niveshak' September issue.

Toastmasters International is a world leader in communication and leadership development. Its membership is 280,000 strong. These members improve their speaking and leadership skills by attending one of the 13,500 clubs in 116 countries that make up the global network of meeting locations.

• Mr. Kavea Madhanagopal from HCM-I and Laavanyaa Sanakaranarayanan from PGP-I are also shortlisted for the top 20 entries.

Membership in Toastmasters is one of the greatest investments you can make in yourself. It is also one of the most cost-effective skill-building tools available anywhere. "TAPMI Toastmasters" was Inaugurated to improve the skills of Students. The club members are: President: Shilpa Kulkarni, VP Education: Sindhu Vidyasagar, VP Membership: Aabhaa IP, VP PR: Bharath A, Secretary: Niveditha K, Treasurer: Jinto Cyriac, Sergeant At Arms: Lloyd George.

• Mr Bhagat Vijay and Ms Esha Gupta of PGP2 participated in an event “Vivad” NITIE Debate competition; made it to round 2 and are among top 20 teams. Please see the link : c=208294&u=11722&a=177914495580579&p= 165621263556031&v=Entry&id=604805&rest=1 ?c=208294&u=11722&a=177914495580579&p= 165621263556031&v=Entry&id=604471&rest=1 • Mr. Anurag Vats of PGP2 article has been published in Samay Live. • Mr. Deepanshu Bhatia and Ms. Suhasini Vavilala of PGP1 article titled, “Dr. Kurien and his Midas Touch” has been published in the 3rd edition of DSM Chronicle (a publication of Delhi School of Management). • Dr. Jacqueline Simons of PGP1 HCM and Mr. Anish Raj of PGP 1 article has been published in the 3rd edition of DSM Chronicle. • Mr. Unnikrishnan Nair of PGP2 and Prof. Vinod Madhavan's paper 'Bookmarking the Doctor: Social Media Usage Amongst Doctors & Consumers for Health Care' has been accepted for presentation at the prestigious AIMS International Conference to be held at IIM Bangalore, 6th 9th January 2013.


• Mr. Priyang Agarwal of PGP2 article title "Cloud Computing: Value for SMEs" have been published in 'ConQuest" of IIM Shillong.

• Mr. Sidharth Panigrahi of PGP2 and Prof. Vinod Madhavan's paper "A study of internet search behavior of engineering students in Manipal" has been accepted for publication and presentation in the NICOM: Nirma International Conference on Management, 2012.

• Ms. Preetha S and Mr. Vijay Bhagat of PGP2 have won the "Maria Philip Memorial" Inter B-School Debate Competition 2012 organized by XIME, Bangalore. They have won a cash prize of Rs 15,000, rolling trophy and certificates.

• Ms. Esha Gupta of PGP2 article titled "Tapping the untapped market" has won the First Prize in IIM Rohtak's Apratyaksha '12- Management Article Writing Contest. • Ms. Isha Pandey of PGP2 article titled "Is the future of banks in India shaky?" has been published in the October Issue of Niveshak: The Finance Magazine of IIM Shillong. • Mr. Soumya Kanti Mitra, Mr. Amal Nicholas and Mr. Sushmit Sinha of PGP2 won the second runnersup at Entrepid-The Business Strategy Case Study Competition at IIM Indore. • Mr. Kausik R of PGP2, Summer Internship Project was adjudged the Second Best Project in the Summer Project Contest (SPC) - Marketing Module at NITIE, Mumbai. • Mr. Nishith Maheshwari and Mr. Vineeth V of PGP 2 won the Forex Trading Competition FORESIGHT'12 at IIM Indore.

• Mr. Arnab Roy and Ms. Preetha S of PGP2 have made it to the Top 10 articles in an "Impact Writing" competition organized by IIM Kozhikode in association with Madhyamam Daily.

• Ms. Esha Gupta of PGP 2 article titled "Marketing to Youth: How different does it have to be" secured the Best Article Prize in Marquess- Marketing M a g a z i n e o f I I M R a n c h i .!/Marq uess.IIMRanchi?fref=ts.

• Mr. Venkataramana Reddy, Mr. Goutham K S and Mr. Sharan Viswanath of PGP2 secured the 2nd position in the IIM-Bangalore Vista Business Quiz held on 29th September, 2012.

• Ms. Harsha Vatnani of PGP 2 won the prestigious Summer Project Contest (SPC) - HR Module at NITIE, Mumbai outshining teams from XLRI, NITIE, MDI, IMT to name a few.

• Mr. Ratan Taparia (PGP1) has won the Second Position in SHIPWRECK competition at VIBES organized by Kasturba Medical College. • Mr. Viraj Naik Bhatkar and Mr. Vidhi Vinod of PGP2 have been amongst the 25 final shortlisted entries in the “Summer Internship Experience” article-writing contest conducted by in association with Flipkart. The main prize is a PPI possibility with Flipkart!!!.

• Mr. Viraj Naik Bhatkar, Mr. Abhilash Talapatra and Mr. Kaushik R of PGP2 being amongst the Top 10 finalists in "CHANAKYA - The Mastermind"- Best Management Student Contest (2012). • Ms Esha Gupta of PGP2 article titled "The Impact of Women on the sale of Men's products" won the 1st Prize in the Markmantra (IIFT) October Article Writing Contest.

• Ms. Poonam Moolchandani (PGP2) and Ms. Anshul Gupta (PGP1) have been selected as Printbindass Campus Ambassadors from TAPMI

• Ms. Aditi Trivedi of PGP2 have won 4th Position in the nationwide marketing competition comprising 160 participants organized by

• Mr. Unnikrishnan Nair(PGP2) has won the HR article writing competition conducted by the HR Club of IIM Ranchi.


Alumni Relations Guiness Record

Barefoot Brand Consultancy

Mr Shanavas Pn's (1991-93), Bangalore, organization End To End Marketing Solutions has been recognized by Guinness World Records for the supporting the Most participants in a Software Development Marathon achieved by Microsoft India held at Bangalore on September 22, 2012.

Ms. Arpita, Alumnus of TAPMI has turned into an Entrepreneur by starting her own venture, Barefoot brand consultancy. More details can be had from the facebook page: ef=ts

Industry Interface The evolution of leadership

Guest Lectures by Industry Professionals

October 05 • Mr. Rajnish Datta, President of Human Capital Management at Yes Bank, Gurgaon. • MR. Anirban Ganguly, Director, Credit Risk, Standard Chartered Bank, Mumbai visited TAPMI for a Guest Lecture

October 06 Mr. Aashish Argade, Manager, NCDEX, Hyderabad visited TAPMI for a 3 day visit to TAPMI. He interacted with the students of TAPMI on overview of the working of Commodity Exchange, Risk Management and Internal controls of the exchange.

Mr. Iruvanti enlightening the management students about the evolution of leadership and the quintessential attributes of a good leader Mr. Vishnu Iruvanti, Head of Talent Acquisition at Myntra, who has been associated with companies like Citrix, Microsoft, Oracle and Yahoo, was on the campus of T.A. Pai Management Institute, Manipal, enlighten the students about how the definition of leadership has changed over the years and the attributes that the leaders must possess in this age.

October 11 Mr. Ramachandra S Krishnan, Managing Partner, Littler Associates, Chennai

Mr. Iruvanti spoke on how the dynamics of management had changed from the Victorian era, over the Industrialization and the Information Communication eras, to the Social era in which we are currently living. The Victorian era was more autocratic in nature where no one cared what the common people or employees thought. Moreover, all the benefits were reaped by the leaders and their

October 13 • Mr. Sreekantj Arimanithaya, Britannia, Bangalore • Mr. Vishnu Iruvanti, Myntra, Bangalore


associates. This philosophy has been put aside since then, with the decision making process becoming more de-centralized and policies becoming more people-centric.

October 23 Mr. Winny Patro , CMO at IIM net Ventures, Bangalore visited TAPMI for MIP selection process. Shri Vidyashankar IAS, Principal Secretary to GOK Ministry of Industry & Commerce & Ms. Poornima Shenoy Founder & CEO, Latitude Edutech Consulting Pvt. Ltd also visited the institute. They had a brief interaction with Director and Deans.

He then went on to elaborate the definition of a leader as someone who possesses the ability to make other people follow him/her. A successful leader must always try to create an ambience of openness, transparency, sharing and empowerment; an ambience where everyone strives towards the greater good of the organisation as a whole.

• Panel Discussion on HR-“New Directions in Training & Development” ISTD, Bangalore chapter organized a panel discussion on the topic “New Directions in Training & Development” in the premises of XIME (Xavier Institute of Management), Electronic City, Bangalore on the 13th of October 2012. The panel was chaired by Prof. Philip, President, XIME. Mr. Gangadharan, President, ISTD addressed the gathering. The event witnessed about 50 participants hailing from different companies and the academia. The participants included Sr HR Heads of different companies as well.

Mr. Iruvanti then drew upon his personal experiences to highlight a few of the qualities required to foster such an ambience. The most important, according to him, was that a leader must be an enabler, someone who allows the creative aspects of the people under him to grow, mature and develop, someone who creates opportunities and supports his subordinates. He is responsible for the creation of an atmosphere of trust and openness where everyone can put forth his/ her opinions. The session ended with many questions asked of Mr. Iruvanti, all of which he answered to the satisfaction of the students. It was an interactive session which served to enhance the knowledge of the students regarding the changing dimensions of leadership.

Mr Nagaraj from TAPMI CEE attended the same.

October 29 Volvo Nobel Memorial Seminar Every year the Embassy of Sweden celebrates the Nobel Prize via the Sweden-India Nobel Memorial Week. The Volvo Nobel Memorial Seminar is hosted by Volvo Buses in India under patronage of the Swedish Ambassador to India. This was the fourth such seminar and the aim of this seminar is to create greater awareness about the issues and concerns of all stake holders towards creating a sustainable transport eco-system. The seminar also aimed at bringing together the stakeholders from cities facing common issues and helps them achieve solutions through a shared vision. The panelists included top officials of Volvo, the Swiss ambassador to India and personalities from IIM, IIT's and other NGO's.

October 15 Prof. Roy Crawford, Vice Chancellor & Prof. Asad Mohsin, Asso. Professor, Officials from Waikato University, New Zealand visited the campus for discussions with Prof. A S Vasudev Rao, Dean Administration and Prof. Chowdari Prasad, DeanBranding & Promotions and Prof. James, ChairInternational Exchanges.

October 17 U.S Consulate General Officials from Chennai, Ms. Shanna Dietz Surendra, Cultural Affairs Officer and Ms. Usha Davalur, Cultural Affairs Specialists visited TAPMI for a discussion with Director and Deans.

October 20 Mr. Srini Govindaraju, Senior Vice President, Lister Tech, Chennai & Mr. Pratham Hegde, Vice President, Genpact, Bengaluru were on campus.

Mr. Nagaraj from CEE, Bangalore attended this event on Oct 29, 2012 at Hotel Leela Palace, Bangalore.


Guest Lecture by Mr. Sameer Kaul, Dr. Lal Path Labs, New Delhi.

October 30 Dr. Raj Aggarwal, Director, AIMA-CME, New Delhi along with Dr Hari Krishna Maram, Chairman, AIMS, Bangalore Chapter visited TAPMI-CEE, Bangalore on Oct 30, 2012. They had discussions with the TAPMI officials with regard to holding their PGDM programme in CEE, Bangalore. Dr R C Natarajan, Dr A S Vasudev Rao, Prof Chowdari Prasad, Dr Gururaj Kidiyoor, Dr Vijaya and Mr Nagaraj took part in the deliberations. The discussions were fruitful.

PRATIBIMB- e-Magazine TAPMI, Manipal in its guest lecture series for October saw one of the most prominent corporate personalities come down on campus . Such was the aura of Mr Sameer Kaul , Chief Marketing Officer, Dr Lal Path Labs, addressed the students. He was not only a pure marketing genius who bought lot of technology and marketing innovations in the country's biggest diagnostic chain , but also is someone who does not fear from taking risks. He addressed a batch of Healthcare students on the diagnostic market, its trends and how it has matured and grown in India. The discussion delivered deep within areas of how customers' mindset was studied and the different services that were offered by Dr Lal Path Labs in order to cater to different segments of the society. From take home diagnostic tests to a customer accessing his reports onto a PDA, Mr Sameer certainly plugged loopholes for privacy and empowered customers in ways more than one. He also spoke to students on his passion of writing books and raised concern on how important it is for B-schools around the country to emphasis heavily on student research since the field of Marketing is ever evolving and dynamic which makes it important for the students to stay abreast with the latest changes as in future these very marketers study consumers and create products and services to their satisfaction.

Pratibimb TAPMI's e-Magazine - is the conglomeration of articles in various specializations in MBA (Marketing, Finance, HR, Systems and Operations). It is primarily intended to provide insights into the plethora of knowledge that relate to various departments of Management and to give an opportunity to the students of TAPMI and the best brains across country to exhibit their creative cells. The magazine also strives to bring expert inputs from industries, thereby bringing the academia and industry together. The October 2012 issue (Monthly) was released.

A lot of questions and answers along with a visual of the latest state of the art facility of Dr Lal Path Labs in Rohini ensured that the lecture was a smooth and enlightening one.


TAPMI in News

Business Line Nov 2, 2012

Business Line Oct 9, 2012

The Hindu Nov 3, 2012

The Hindu Oct 3, 2012

The Times of India Oct 11, 2012

Udayavani Oct 9, 2012

Udayavani Nov 3, 2012


Times of India Sep 21, 2012

TOI Nov 2, 2012

Udupi/ Manipal News




TAPMI earns

CRISIL A««« grading for the second consecutive year

A PGDM T. A. Pai Management Institute (TAPMI) (Manipal, Karnataka)

CRISIL Business School Grading

ADMISSIONS NOTIFICATION 2013-2015 Post Graduate Diploma in Management Post Graduate Diploma in Management- Healthcare (AICTE approved Two Year Full Time Residential Programmes)

• Accredited by NBA • Globally Accredited by AACSB • Specializations in Marketing, Finance, HR, Systems and Operations • Highly involved Industry Interface • Impeccable Placement Record for the last 28 years • 42 acres hi-tech green campus


• Apply online at  Brochures at ` 1500/- available at Axis Bank/ Indian Overseas Bank / T.I.M.E. and IMS Coaching centers across the country / TAPMI - Manipal/ Bangalore

ELIGIBILITY • Minimum overall aggregate 50% in Graduation (10+2+3 or 10+2+4); Final year students may also apply • Valid scores of CAT 2012* / XAT 2013 for PGDM and MAT 2012 for Healthcare

Apply online before January 15, 2013 *Our Institute uses CAT for short-listing the candidates for our Post-graduate Programme in Management. IIMs have no role either in the selection process or in the conduct of the programme.

T. A. PAI MANAGEMENT INSTITUTE Manipal - 576 104, Karnataka Ph: 0820 2701010, 2701070 E-mail:

T. A. Pai Management Institute P. B. No: 9, Manipal-576104, Karnataka Ph: 0820-2701000 Fax: 0820-2570699 E-Mail: Website:

TAPMI Newsletter Oct'12  
TAPMI Newsletter Oct'12  

News and updates for the month of October'12