MIRANDA PHILLIPS WORK EXPERIENCE
Worked at CONNECTIONS tradeshow in London as a general P.A to clients. Promoted upcoming CONNECTIONS tour in Berlin, researched creative companies, contacted new and upcoming brands about features.
Freelance Prop Buyer Worked on four separate commercials (Everything Everywhere, Grand Designs, Strictly Come Dancing, Plusnet) all involved being set a design brief by the Art Director and buying and styling props into the set.
Clutter Prop Hire Helping backstage at shoots including London Fashion Week
Adrian Parkinson PR Helped backstage at Nottingham Tennis Fashion Show
Johnny Blue Eyes Catwalk
Wimbledon Championships Manager Managed a team of six waitresses in my own restaurant suite. Worked for three seasons.
Wrigleys 5 Gum
Brand Ambassador Promoting the launch of new Wrigleys 5 gum: organising events and managing a promotional team
Stella McCartney Press Office
Personal Assistant to Worldwide PR Director
Sales Associate Helped with visual displays and tended to customersâ€™ needs.
Nottingham Trent University Fashion Communication and Promotion Final Grade: 2:1
Mac and PC literate. Fluent in Photoshop, InDesign and Illustrator Commisioned artist Quick learner Team player Innovative and imaginative mind Charismatic personality Keen eye for detail
Epsom College (A-Level) Art, History & English Grades A - C Notre Dame Senior School 10 GCSEâ€™s Grades A* - B
ADDRESS: MIRANDA PHILLIPS 14 OAKWOOD ROAD WEST WIMBLEDON LONDON SW20 0PW MOB: 07732 609 783
EMAIL: MIRANDAPHILLIPS@LIVE.CO.UK BLOG: WWW.BLOODYBADBLOGGING.TUMBLR.COM PINTEREST: WWW.PINTEREST.COM/MROSEPHILLIP
CONTENTS NEW BALANCE ADVERTISING
BJORN BORG ADVERTISING
KEEPING KEEPSAKES IMAGE COMMUNICATION
CHALK AND CHEESE ZINE
MACMILLAN CANCER SUPPORT EVENT PRODUCTION
PROBLEM Raise brand awareness of New Balance trainers and understand the process of how trends are generated.
INSIGHT Trend Tracking / Researching innovative marketing campaigns / Analysing brand communication strategies / Forming The Big Idea /
SOLUTION Allow consumers to brand hi-jack and become part of the company. The campaign was called â€œ I Am New Balanceâ€?. New Balance were very impressed and said they were about to start implementing a similar strategy in Australia.
PROBLEM Create an advertising campaign which will promote Bjorn Borg underwear to the student market.
INSIGHT Trend Forecasting / Consumer Profiling / Underwear Market / Student Market / Challenger Brands / Brand Authenticity / Experiential Marketing /
SOLUTION We created an experiential marketing campaign which would target students in the right context. The campaign consisted of an installation which would visit 10 different Russell Group Campus Universities. The universities would compete against each other to win a powder paint party in a popular student nightclub and the premiere store opening in their city.
We mocked up images of the various installations and promotional materials we would use, and even created the viral video which was designed to create a hype surrounding the event.
view the viral video online here: https://vimeo.com/42604582
We also contacted several experiential marketing agencies who looked over our campaign and ensured that every aspect was realistic. They also costed up the expenses of the campaign which ascertained that if our idea was taken forward by Bjorn Borg it would be practical.
I designed and branded all of the packaging so that it was in keeping with the brand identity we had created. This included creating a consumer profile which involved shooting paintballs at a target of the consumer, and making a press pack in the style of the installation box which a sachet of powder paint enclosed.
PROBLEM Creatively produce a zine from an idea to implementation. Form a press pack and generate an off and online presence in the market. INSIGHT researching zines / art direction in zines / creating an online and offline hype/
SOLUTION Chalk and Cheese Zine. The zine aimed to visually stimulate the younger generations and demonstrate the beauty of the English language. Every aspect of the zine was based around its educational content.
View the viral video created here; http://vimeo.com/37666254
Each book binding was hand made to give a more personal touch
Each cover was hand drawn by one of the creators.
The pages of the zine displayed an illustrative interpretation of an old saying and where the saying came from originally.
KEEPING KEEPSAKES: WHY DO WE PLACE MEMORY IN OBJECTS?
For my dissertation i had the option to create a visual product essay, this encompassed putting together 100 images and quotes to explain my topic through the use of visual design. My topic was ‘Keeping Keepsakes’: an exploration in to why we place memory in objects. I created an entire concept box which held my dissertation inside along with various ‘keepsakes’, the idea being that my dissertation became a memory box.
view the visual product online here: http://issuu.com/mirandaphillips/ docs/keepingkeepsakes
PROBLEM Plan an event which will raise at least ÂŁ2000 for Macmillan Cancer Support. The event needs to promote their palliative care system.
INSIGHT researching events / macmillans consumer / low-budget promotions / locations /
SOLUTION Treasure hunt picnic event at Clumber Park aimed at families and children. Created a selection of characters which children could relate to using videos on social networking sites.
The children would be given a set of clues upon arrival, one on one side they would have the clue for the treasure hunt, and on the other would be a fact about help that macmillan support can offer.
M I R A N D A P H I L L I P S MIRANDAPHILLIPS@LIVE.CO.UK 07732609783 WWW.BLOODYBADBLOGGING.TUMBLR.COM