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‫‪U‬‬

‫ﻣﺭﺣﺑﺎ ً ﺑﻙ ﻓﻲ )‪(QNET‬‬

‫ﻫﻝ ﺗﺭﻳﺩ ﺃﻥ ﺗﺻﺑﺢ ﻣﻠﻳﻭﻧﻳﺭ؟ ﻧﻔﺳﻙ ﺗﺭﻛﺏ )‪(BMW‬؟ ﻧﻔﺳﻙ ﺗﺩﺧﻝ ﻓﻲ ﺑﺯﻧﺱ ﺭﺃﺱ ﻣﺎﻟﺔ ‪ 4000‬ﺟﻧﻳﺔ ﻓﻘﻁ ﻭﻳﻣﻛﻥ ﺃﻥ ﻳﻌﻭﺩ ﻋﻠﻳﻙ ﺑﺩﺧﻝ ﻳﻔﻭﻕ ﺍﻝ ‪ 4‬ﻣﻠﻳﻭﻥ ﺑﻌﺩ‬ ‫ﺃﺭﺑﻊ ﺃﻭ ﺧﻣﺱ ﺳﻧﻭﺍﺕ؟ ﻧﻔﺳﻙ ﺗﻐﻳﺭ ﺣﻳﺎﺗﻙ ﻭﺗﺗﻌﺭﻑ ﻋﻠﻲ ﻧﺎﺱ ﺟﺩﺩ ﻭﺗﺣﺱ ﺇﻥ ﺣﻳﺎﺗﻙ ﺑﻘﻲ ﻟﻳﻬﺎ ﻣﻌﻧﻲ ﻣﺧﺗﻠﻑ ﻭﻫﺩﻑ ﻧﺑﻳﻝ؟‬ ‫ﻟﻭ ﻛﺎﻥ ﻧﻔﺳﻙ ﻓﻲ ﻛﻝ ﺃﻭ ﺑﻌﺽ ﻣﻥ ﺍﻷﺷﻳﺎء ﺩﻱ‪...........‬ﻓﻣﺭﺣﺑﺎ ً ﺑﻙ ﻓﻲ )‪(QNET‬‬ ‫ﺷﺭﻛﺔ )‪ (QNET‬ﺷﺭﻛﺔ ﺿﺧﻣﺔ ﺟﺩﺍً ﺃﺭﺑﺎﺣﻬﺎ ﺍﻟﺳﻧﻭﻳﺔ ﺗﺗﺧﻁﻲ ﺍﻟﻣﻠﻳﺎﺭ ﺩﻭﻻﺭ‪ ،‬ﺇﺳﻣﻬﺎ ﻣﺭﺗﺑﻁ ﺑﺈﺳﻡ ﻣﻧﻅﻣﺎﺕ ﺩﻭﻟﻳﺔ ﻣﺣﺗﺭﻣﺔ‪ ،‬ﺗﺎﺭﻳﺧﻬﺎ ﻳﺗﺧﻁﻲ ﺍﻟﺛﻼﺛﺔ ﻋﺷﺭ ﻋﺎﻣﺎ ً‬ ‫ﻓﺑﺎﻟﺗﺎﻟﻲ ﻭﺿﻌﻬﺎ ﺍﻷﻗﺗﺻﺎﺩﻱ ﻣﺳﺗﻘﺭ‪ ،‬ﻟﺩﻳﻬﺎ ﻧﺷﺎﻁﺎﺕ ﻓﻲ ﺃﻛﺛﺭ ﻣﻥ ‪ 18‬ﺩﻭﻟﺔ ﻭﻟﺩﻳﻬﺎ ﺣﺗﻲ ﺍﻵﻥ ‪ 3‬ﻣﻠﻳﻭﻥ ﻣﻣﺛﻝ ﻣﺳﺗﻘﻝ ﻭﺗﻌﺗﺑﺭ ﻣﻥ ﺃﻛﺛﺭ ﺍﻟﺷﺭﻛﺎﺕ ﺗﻭﺳﻌﺎ ً ﻓﻲ‬ ‫ﺍﻟﻌﺎﻟﻡ ﻛﻠﺔ ﻋﻠﻲ ﺍﻷﻗﻝ ﻁﺑﻘﺎ ً ﻟﻣﻭﺳﻭﻋﺔ ﺟﻳﻧﻳﺱ‪ .‬ﻭﻟﻭ ﻛﺎﻥ ﻧﻔﺳﻙ ﺗﺗﻌﺎﻣﻝ ﻣﻊ ﺷﺭﻛﺔ ﺿﺧﻣﺔ ﻭﻣﺣﺗﺭﻣﺔ ﺑﻬﺫﺍ ﺍﻟﺷﻛﻝ ﺗﺿﻣﻥ ﺑﺎﻟﺗﻌﺎﻣﻝ ﻣﻌﻬﺎ ﻣﺳﺗﻘﺑﻠﻙ ﻓﻣﺭﺓ‬ ‫ﺃﺧﺭﻱ‪.............‬ﻣﺭﺣﺑﺎ ً ﺑﻛﻡ ﻓﻲ )‪.(QNET‬‬ ‫ﻣﻧﺗﺟﺎﺕ ﺷﺭﻛﺔ ) ‪ (QNET‬ﻣﻧﺗﺟﺎﺕ ﻣﺗﻌﺩﺩﺓ ﻭﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ‪ .‬ﻧﻅﺭﺓ ﺳﺭﻳﻌﺔ ﻋﻠﻲ ﻣﻭﻗﻊ ﺍﻟﺷﺭﻛﺔ ﺳﻭﻑ ﺗﻭﺿﺢ ﺫﻟﻙ ﻭﺗﻭﺿﺢ ﺍﻟﻛﻡ ﺍﻟﺿﺧﻡ ﻭﺍﻟﻣﺗﻧﻭﻉ ﻣﻥ ﺍﻟﻣﻧﺗﺟﺎﺕ‬ ‫ﺍﻟﻌﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ﻟﻠﺷﺭﻛﺔ ﻭﺍﻟﺗﻲ ﺗﻣﻳﺯﻫﺎ ﻋﻥ ﺍﻟﺷﺭﻛﺎﺕ ﺍﻷﺧﺭﻱ ﺍﻟﻐﻳﺭ ﺷﺭﻳﻔﺔ ﺍﻟﺗﻲ ﺗﺗﺑﻧﻲ ﺃﻧﻅﻣﺔ ﺍﻟﺗﺳﻭﻳﻕ ﺍﻟﻬﺭﻣﻲ ﺍﻟﻐﻳﺭ ﻗﺎﻧﻭﻧﻳﺔ ﺣﻳﺙ ﻻ ﻳﻭﺟﺩ ﻣﻧﺗﺞ ﺣﻘﻳﻘﻲ ﻳﻣﻛﻥ‬ ‫ﺗﺳﻭﻳﻘﺔ‪.‬‬ ‫ﺇﺫﺍ ﻛﻧﺕ ﺗﺭﻏﺏ ﻓﻲ ﺗﺳﻭﻳﻕ ﻫﺫﺓ ﺍﻟﻣﻧﺗﺟﺎﺕ ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ﻓﻠﻠﻣﺭﺓ ﺍﻟﺛﺎﻟﺛﺔ‪........‬ﻣﺭﺣﺑﺎ ً ﺑﻛﻡ ﻓﻲ )‪.(QNET‬‬ ‫ﻟﻘﺩ ﺃﺻﺑﺣﺕ ﻣﻣﺛﻝ ﺭﺳﻣﻲ ) ‪ (Independent Representative‬ﻟﻠﺷﺭﻛﺔ ﻭﻟﻣﺩﺓ ﺛﻼﺛﺔ ﺃﺳﺎﺑﻳﻊ ﺑﺎﻟﺗﺣﺩﻳﺩ ﺃﻛﺗﺷﻔﺕ ﺧﻼﻟﻬﺎ ﺃﻥ ﺍﻹﺳﺗﻣﺭﺍﺭ ﻓﻲ ﻫﺫﺓ ﺍﻟﻔﺭﺻﺔ‬ ‫ﺍﻟﺭﺍﺋﻌﺔ ﻳﻌﺗﺑﺭ ﻣﻥ ﺃﻛﺑﺭ ﺍﻟﺟﺭﺍﺋﻡ ﺍﻷﺧﻼﻗﻳﺔ ﺍﻟﺗﻲ ﻳﻣﻛﻥ ﻹﻧﺳﺎﻥ ﺷﺭﻳﻑ ﺃﻥ ﻳﺭﺗﻛﺑﻬﺎ ﻓﻲ ﺣﻕ ﺍﻟﻣﺟﺗﻣﻊ ﺍﻟﺫﻱ ﻳﺣﻳﺎ ﺑﺔ‪ ،‬ﻭﻓﻳﻣﺎ ﻳﻠﻲ ﺳﻭﻑ ﺃﻗﻭﻡ ﺑﺷﺭﺡ ﻣﺳﺗﻔﻳﺽ‬ ‫ﻳﻭﺿﺢ ﻟﻣﻥ ﻳﺷﺎء ﷲ ﺃﻥ ﻳﻬﺩﻳﻪ ﺇﻟﻲ ﺍﻟﺑﻌﺩ ﻋﻥ ﻫﺫﺓ ﺍﻟﺟﺭﻳﻣﺔ ﺍﻷﺧﻼﻗﻳﺔ ﻭﺍﻟﺩﻳﻧﻳﺔ ﺃﻥ ﺷﺭﻛﺔ ) ‪ (QNET‬ﻭﻋﻣﻠﻳﺔ ﺍﻟﺗﺳﻭﻳﻕ ﺍﻟﺷﺑﻛﻲ ﻟﺻﺎﻟﺢ ﻫﺫﺓ ﺍﻟﺷﺭﻛﺔ ﻣﻥ ﺃﺫﻛﻲ‬ ‫ﻋﻣﻠﻳﺎﺕ ﺍﻟﻧﺻﺏ ﺍﻟﻣﻘ ّﻧﻌﺔ ﻭﺍﻟﻣﻘﻧﻧﺔ ﻭﺑﺩﻭﻥ ﻣﺑﺎﻟﻐﺔ‪....‬ﻓﻲ ﺍﻟﺗﺎﺭﻳﺦ!!‬ ‫ﻫﺫﺓ ﺍﻟﻣﻌﻠﻭﻣﺎﺕ ﺃﻭﺩ ﺃﻥ ﺃﺗﻘﺩﻡ ﺑﻬﺎ ﺃﻭﻻً ﺇﻟﻲ ﻛﻝ ﻣﻣﺛﻝ ﻣﺳﺗﻘﻝ ﺣﺎﻟﻲ ﻟﺷﺭﻛﺔ ) ‪ (QNET‬ﺣﺭﻳﺹ ﻋﻠﻲ ﺍﻟﺣﻔﺎﻅ ﻋﻠﻲ ﺳﻼﻣﺔ ﻣﻧﻅﻭﻣﺗﺔ ﺍﻷﺧﻼﻗﻳﺔ ﻭﺍﻟﺩﻳﻧﻳﺔ ﻣﻥ‬ ‫ﺍﻹﻧﺣﺭﺍﻑ ﺣﻳﺙ ﺃﻧﻧﻲ ﻋﻠﻲ ﻛﺎﻣﻝ ﺍﻹﺩﺭﺍﻙ ﺃﻥ ﺍﻟﻐﺎﻟﺑﻳﺔ ﻣﻥ ﺍﻟﻣﻣﺛﻠﻳﻥ ﺍﻟﻣﺳﺗﻘﻠﻳﻥ ﻫﻡ ﺃﻧﻔﺳﻬﻡ ﻟﻳﺳﻭﺍ ﻋﻠﻲ ﺩﺭﺍﻳﺔ ﺑﺎﻟﻣﻌﻠﻭﻣﺎﺕ ﺍﻟﺗﺎﻟﻳﺔ ﻭﺃﻧﻬﻡ ﻋﻠﻲ ﺇﻗﺗﻧﺎﻉ ﻛﺎﻣﻝ ﺑﺄﻧﻬﻡ‬ ‫ﻳﻘﻭﻣﻭﻥ ﺑﺄﺩﺍء ﻭﻅﻳﻔﺔ ﻣﺣﺗﺭﻣﺔ‪ ،‬ﺑﻝ ﺧﺩﻣﺔ ﻟﻠﻣﺟﺗﻣﻊ ﻭﺃﻥ ﺍﻟﻌﺩﻳﺩ ﻣﻥ ﺍﻟﻣﻌﻠﻭﻣﺎﺕ ﺍﻟﻣﻐﻠﻭﻁﺔ ﻳﺗﻡ ﺗﺩﺍﻭﻟﻬﺎ ﻣﻥ ) ‪ (IR‬ﺇﻟﻲ ﺍﻟﺷﺧﺹ ﺍﻟﺫﻱ ﺳﻳﺩﺧﻝ ﺍﻟﺑﺯﻧﺱ ﺑﺩﻭﻥ ﺑﺣﺙ‬ ‫ﺃﻭ ﺗﺩﻗﻳﻕ ﺣﻘﻳﻘﻲ ﺛﻡ ﻳﻘﻭﻡ ﻫﺫﺍ ﺍﻟﺷﺧﺹ ﺑﺩﻭﺭﺓ ﺇﻟﻲ ﻧﻘﻝ ﺗﻠﻙ ﺍﻟﻣﻌﻠﻭﻣﺎﺕ ﺇﻟﻲ ﺍﻟﺿﺣﻳﺔ ﺍﻟﺗﺎﻟﻳﺔ ﻭﻫﻠﻡ ﺟﺭﻱ‪ .‬ﻭﺍﻟﺳﺑﺏ ﺍﻟﺭﺋﻳﺳﻲ ﻓﻲ ﺫﻟﻙ ﺃﻥ ﻣﻧﻅﻭﻣﺔ ﺍﻟﺗﺳﻭﻳﻕ ﺍﻟﺷﺑﻛﻲ‬ ‫ﻓﻲ ﻣﺻﺭ ﺣﺩﻳﺛﺔ ﻧﻭﻋﺎ ﻣﺎ ﻋﻠﻲ ﺧﻼﻑ ﺩﻭﻝ ﺍﻟﻐﺭﺏ ﻭﺑﺎﻟﺗﺣﺩﻳﺩ ﺍﻟﻭﻻﻳﺎﺕ ﺍﻟﻣﺗﺣﺩﺓ ﺍﻷﻣﺭﻳﻛﻳﺔ ﺍﻟﺗﻲ ﺗﻌﻭﺩ ﻓﻳﻬﺎ ﻫﺫﺓ ﺍﻷﻧﻅﻣﺔ ﺍﻟﺗﺳﻳﻭﻗﻳﺔ ﺇﻟﻲ ﺍﻟﺳﺗﻳﻧﻳﺎﺕ ﻭﺑﺎﻟﺗﺎﻟﻲ‬ ‫ﻓﺎﻟﻣﻌﻠﻭﻣﺎﺕ ﺍﻟﻣﺗﺎﺣﺔ ﻟﺭﺟﻝ ﺍﻟﺷﺎﺭﻉ ﺍﻟﻌﺎﺩﻱ ﺣﻭﻝ ﻫﺫﺓ ﺍﻷﻧﻅﻣﺔ ﻗﻠﻳﻠﺔ ﺃﻭ ﺷﺑﺔ ﻣﻌﺩﻭﻣﺔ ﻓﻲ ﻣﺻﺭ ﻋﻠﻲ ﺧﻼﻑ ﺩﻭﻝ ﺍﻟﻐﺭﺏ‪.‬‬ ‫ﻭﺑﻌﺩ ﺫﻟﻙ ﺃﺗﻣﻧﻲ ﺃﻥ ﻳﺳﺗﻔﻳﺩ ﻛﻝ ﺷﺧﺹ ﻟﻡ ﻳﺷﺗﺭﻙ ﺑﻌﺩ ﻓﻲ ﻫﺫﺍ ﺍﻟﺑﺯﻧﺱ )ﺍﻟﺭﺍﺋﻊ( ﻭﻳﺣﻣﻲ ﻧﻔﺳﺔ ﻣﻥ ﺍﻟﻭﻗﻭﻉ ﻓﻲ ﺷﺭﻙ ﻟﻥ ﻳﺅﺩﻱ ﺑﺔ ﺇﻟﻲ ﺃﻱ ﺷﺊ ﺃﻛﺛﺭ ﻣﻥ ﺇﻣﺎ‬ ‫ﺍﻟﺧﺳﺎﺭﺓ ﺍﻟﻣﺎﺩﻳﺔ ﺃﻭ ﺍﻟﻣﻛﺳﺏ ﺍﻟﻣﺣﺩﻭﺩ ﻭﺍﻟﻣﺅﻗﺕ ﺍﻟﺫﻱ ﻳﺗﻁﻠﺏ ﺍﻹﻧﺳﻳﺎﻕ ﻓﻲ ﺗﻌﺎﻣﻼﺕ ﻭﺗﺻﺭﻓﺎﺕ ﺗﺗﻧﺎﻓﻲ ﻣﻊ ﺟﻣﻳﻊ ﺍﻟﻘﻳﻡ ﺍﻷﺧﻼﻗﻳﺔ ﺍﻟﺳﻭﻳﻪ‪.‬‬ ‫‪U‬‬

‫ﺃﻋﺭﻑ ﻣﻥ ﻟﻡ ﻳﺷﺗﺭﻙ ﻓﻲ ﻛﻳﻭﻧﺕ ﺑﻣﺎ ﻫﻲ ﻓﺭﺻﺔ ﺍﻟﺑﺯﻧﺱ ﺍﻟﺭﺍﺋﻌﺔ‪:‬‬ ‫ﻗﺑﻝ ﺍﻟﺑﺩء ﺃﻭﺩ ﺃﻥ ّ‬ ‫ﺍﻟﻣﻭﺿﻭﻉ ﺑﺳﻳﻁ‪ ،‬ﺣﺿﺭﺗﻙ ﺗﺷﺗﺭﻱ ﻣﻧﺗﺞ ﻣﻥ ﻣﻧﺗﺟﺎﺕ ﻛﻳﻭﻧﺕ ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ )ﺃﻗﻝ ﻣﻧﺗﺞ ﻳﺅﻫﻠﻙ ﺛﻣﻧﺔ ‪ 4000‬ﺟﻧﻳﺔ ﺗﻘﺭﻳﺑﺎ ً(‪ ،‬ﻭﺩﺓ ﺃﻛﻳﺩ ﻣﺑﻠﻎ ﺿﺋﻳﻝ ﻟﻭ ﻓﻛﺭﺕ ﺇﻧﻙ‬ ‫ﻣﻣﻛﻥ ﺑﻌﺩ ﻛﺩﺓ ﺗﺣﻘﻕ ﺃﺭﺑﺎﺡ ﺑﻣﺋﺎﺕ ﺍﻵﻻﻑ‪ .‬ﺑﻌﺩ ﺷﺭﺍء ﺍﻟﻣﻧﺗﺞ ﻳﺻﺑﺢ ﻋﻧﺩﻙ ﺷﺑﻛﺔ ﻟﻬﺎ ﺟﺎﻧﺏ ﺃﻳﻣﻥ ﻭﺟﺎﻧﺏ ﺃﻳﺳﺭ‪ .‬ﻓﻲ ﻫﺫﺓ ﺍﻟﺷﺑﻛﺔ ﻳﻣﻛﻧﻙ ﺃﻥ ﺗﺗﺣﻛﻡ ﻓﻳﻣﻥ ﻣﻥ‬ ‫ﺍﻷﺷﺧﺎﺹ ﺗﺿﻌﺔ ﻋﻠﻲ ﺍﻟﺟﺎﻧﺏ ﺍﻷﻳﻣﻥ ﻭﺍﻟﺟﺎﻧﺏ ﺍﻷﻳﺳﺭ ﻋﻥ ﻁﺭﻳﻕ ﻣﻭﻗﻊ ﺇﻟﻛﺗﺭﻭﻧﻰ ﺗﻭﻓﺭﺓ ﻟﻙ ﻛﻳﻭﻧﺕ‪.‬‬

‫ﻣﺛﺎﻝ‪ :‬ﺃﻧﺎ ﺇﺷﺗﺭﻳﺕ ﻣﻧﺗﺞ ﻣﻥ ﻛﻳﻭﻧﺕ‪ ،‬ﺍﻵﻥ ﺃﺻﺑﺢ ﻟﺩﻱ ﺷﺑﻛﺔ ﺧﺎﺻﺔ ﺑﻲ ﺃﺗﺣﻛﻡ ﻓﻳﻬﺎ ﻣﻥ ﺧﻼﻝ ﻣﻭﻗﻊ ﺇﻟﻛﺗﺭﻭﻧﻲ ﺗﻭﻓﺭﺓ ﻟﻲ ﻛﻳﻭﻧﺕ ﻭﻳﺻﺑﺢ ﻟﻲ ﺭﻗﻡ ﺗﻌﺭﻳﻑ ) ‪IR‬‬ ‫‪(Number‬‬ ‫ﺫﻫﺑﺕ ﺇﻟﻲ ﺻﺩﻳﻘﻲ ﺃﺣﻣﺩ ﻭﻭﺍﻓﻕ ﺃﻥ ﻳﺩﺧﻝ ﻫﻭ ﺍﻵﺧﺭ‪ ،‬ﻋﻧﺩ ﺗﺳﺟﻳﻠﺔ ﺳﻳﺗﻡ ﺳﺅﺍﻟﺔ ﻣﻥ ﻫﻭ ﻣﻣﺛﻝ ﺍﻟﺷﺭﻛﺔ ﺍﻟﺫﻱ ﺃﺗﻳﺕ ﻋﻥ ﻁﺭﻳﻘﺔ )ﺃﻧﺎ( ﻭﻳﺟﺏ ﺃﻥ ﻳﺩﺧﻝ ﺭﻗﻡ‬ ‫ﺗﻌﺭﻳﻔﻲ ﺃﺛﻧﺎء ﻋﻣﻠﻳﺔ ﺍﻟﺗﺳﺟﻳﻝ ﺛﻡ ﻳﺗﻡ ﺳﺅﺍﻟﺔ ﺃﻳﻥ ﻳﺭﻳﺩ ﺃﻥ ﻳﺗﻭﺍﺟﺩ ﻓﻲ ﺷﺑﻛﺗﻲ‪ ،‬ﻭﻟﺫﻟﻙ ﻳﺟﺏ ﺃﻥ ﺗﺗﻡ ﻋﻣﻠﻳﺔ ﺍﻟﺗﺳﺟﻳﻝ ﻓﻲ ﻭﺟﻭﺩﻱ ﺃﻭ ﺗﺣﺕ ﺇﺷﺭﺍﻓﻲ ﺣﻳﺙ ﺃﻧﻧﻲ‬ ‫ﺳﺄﻗﻭﻡ ﺑﺗﻭﺟﻳﻬﺔ ﺇﻟﻲ ﺃﻥ ﻳﺿﻊ ﻧﻔﺳﺔ ﻓﻲ ﺟﺎﻧﺑﻲ ﺍﻷﻳﻣﻥ ﺃﻭ ﺟﺎﻧﺑﻲ ﺍﻷﻳﺳﺭ‪ ،‬ﺗﺗﻡ ﻧﻔﺱ ﺍﻟﻌﻣﻠﻳﺔ ﻣﻊ ﺻﺩﻳﻘﻲ ﺍﻵﺧﺭ ﺧﺎﻟﺩ ﻭﺑﺫﻟﻙ ﻳﺻﺑﺢ ﻟﻲ ﺷﺑﻛﺔ ﺗﺑﺩﺃ ﺑﺧﺎﻟﺩ ﻋﻠﻲ‬ ‫ﺍﻟﺟﺎﻧﺏ ﺍﻷﻳﺳﺭ ﻭﺃﺣﻣﺩ ﻋﻠﻲ ﺍﻟﺟﺎﻧﺏ ﺍﻷﻳﻣﻥ‪.‬‬ ‫ﺗﺗﻛﺭﺭ ﻧﻔﺱ ﺍﻟﻌﻣﻠﻳﺔ ﻣﻊ ﺃﺣﻣﺩ ﺃﻭ ﻣﻊ ﺧﺎﻟﺩ ﻓﺗﺻﺑﺢ ﺍﻟﺷﺑﻛﺔ ﻛﻣﺎ ﻫﻭ ﻣﻭﺿﺢ ﺑﺎﻟﺭﺳﻡ ﺃﺳﻔﻝ‪ ،‬ﻋﻧﺩﻣﺎ ﻳﻛﺗﻣﻝ ‪ 3‬ﻋﻠﻲ ﺟﺎﻧﺑﻲ ﺍﻷﻳﻣﻥ ﻭ ‪ 3‬ﻋﻠﻲ ﺟﺎﻧﺑﻲ ﺍﻷﻳﺳﺭ ﺃﻗﺑﺽ‬ ‫ﻋﻣﻭﻟﺔ ‪ 250‬ﺩﻭﻻﺭ‪ ،‬ﻫﺫﺍ ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻲ ﻋﻣﻭﻟﺔ ﻣﺑﺎﺷﺭﺓ ﻣﻥ ‪ 8‬ﺇﻟﻲ ‪ %10‬ﻣﻥ ﻗﻳﻣﺔ ﺍﻟﻣﻧﺗﺞ ﻋﻥ ﻛﻝ ﺷﺧﺹ ﺗﺩﺧﻠﺔ ﺃﻧﺕ ﺷﺧﺻﻳﺎ ً ﻓﻲ ﺷﺑﻛﺗﻙ‪ .‬ﺳﻳﻘﻭﻝ ﻟﻙ ﻣﻣﺛﻝ‬ ‫ﻛﻳﻭﻧﺕ ﺃﻥ ﻋﺟﻳﺑﺔ ﺍﻟﺩﻧﻳﺎ ﺍﻟﺛﺎﻣﻧﺔ ﻁﺑﻘﺎ ً ﻷﻳﻧﺷﺗﻳﻥ ﻫﻲ ﻣﺎ ﻳﻁﻠﻕ ﻋﻠﻳﺔ ﻗﻭﺓ ﺍﻟﺗﺿﺎﻋﻑ‪ .‬ﺃﻧﺎ ﺃﺩﺧﻠﺕ ‪ ،2‬ﺍﻝ‪ 2‬ﺳﻳﺩﺧﻠﻭﺍ ‪ ،4‬ﺍﻝ‪ 4‬ﺳﻳﺩﺧﻠﻭﺍ ‪32 ،32 – 16 ،16 – 8 ،8‬‬ ‫– ‪.......،64‬ﺇﻟﺦ ﻭﺑﺎﻟﺗﺎﻟﻲ ﺗﺑﺩﺃ ﺍﻟﺷﺑﻛﺔ ﻓﻲ ﺍﻟﺗﺿﺧﻡ ﻭﻛﻝ ﻣﺭﺓ ﻳﻛﺗﻣﻝ ﻋﺩﺩ ﻳﻘﺑﻝ ﺍﻟﻘﺳﻣﺔ ﻋﻠﻲ ‪ 3‬ﻋﻠﻲ ﺍﻟﻳﻣﻳﻥ ﻭ‪ 3‬ﻋﻠﻲ ﺍﻟﺷﻣﺎﻝ ﺃﻗﺑﺽ ‪ 250‬ﺩﻭﻻﺭ‪ .‬ﻓﻣﺛﻼً ﻓﻲ ﺣﺎﻟﺔ‬ ‫ﺃﻛﺗﻣﺎﻝ ‪ 6‬ﻋﻠﻲ ﺍﻟﻳﻣﻳﻥ ﻭ‪ 6‬ﻋﻠﻲ ﺍﻟﻳﺳﺎﺭ ﺃﻗﺑﺽ )‪ 500 =2 * 250‬ﺩﻭﻻﺭ( ﻭﻟﻙ ﺃﻥ ﺗﺗﺧﻳﻝ ﺍﻟﺭﻗﻡ ﻋﻧﺩ ﻣﺛﻼً ‪ 50‬ﻋﻠﻲ ﺍﻟﻳﻣﻳﻥ ﻭ‪ 50‬ﻋﻠﻲ ﺍﻟﻳﺳﺎﺭ‪ .‬ﻣﻠﺣﻭﻅﺔ ﺻﻐﻳﺭﺓ‬ ‫ﻟﻥ ﻳﺫﻛﺭﻫﺎ ﻟﻙ ﻣﻣﺛﻝ ﻛﻳﻭﻧﺕ‪ :‬ﺇﺫﺍ ﻛﺎﻥ ﻟﺩﻳﻙ ﺃﻟﻑ ﺷﺧﺹ ﻋﻠﻲ ﺟﺎﻧﺑﻙ ﺍﻷﻳﻣﻥ ﻭﺷﺧﺻﻳﻥ ﻓﻘﻁ ﻋﻠﻲ ﺟﺎﻧﺑﻙ ﺍﻷﻳﺳﺭ ﻟﻥ ﺗﻘﺑﺽ ﻣﻠﻳﻡ ﻭﺍﺣﺩ!! ﺃﻳﺿﺎ ً ﻟﻥ ﻳﺫﻛﺭ ﻟﻙ ﺃﻧﺔ‬


‫ﻋﻧﺩ ﺗﻁﺑﻳﻕ ﻧﻅﺭﻳﺔ ﺍﻟﺗﺿﺎﻋﻑ ﺍﻟﺗﻲ ﻫﻲ ﻋﺟﻳﺑﺔ ﺍﻟﺩﻧﻳﺎ ﺍﻟﺛﺎﻣﻧﺔ ﺳﻭﻑ ﺗﺻﻝ ﺍﻟﺷﺑﻛﺔ ﺑﻌﺩ ‪ 36‬ﺷﻬﺭ ﺇﻟﻲ ‪ 8‬ﻣﻠﻳﺎﺭ ﻭ‪ 600‬ﻣﻠﻳﻭﻥ ﻓﺭﺩ ﺗﻘﺭﻳﺑﺎ ً ﺃﻱ ‪ 2‬ﻣﻠﻳﺎﺭ ﺗﻘﺭﻳﺑﺎ ً ﺃﻛﺛﺭ‬ ‫ﻣﻥ ﺗﻌﺩﺍﺩ ﺳﻛﺎﻥ ﺍﻟﻛﺭﺓ ﺍﻷﺭﺿﻳﺔ )ﻫﺫﺓ ﻫﻲ ﺍﻟﺳﻣﺔ ﺍﻷﻭﻟﻲ ﻣﻥ ﺍﻟﻧﻅﺎﻡ ﺍﻟﻬﺭﻣﻲ ﺍﻟﺫﻱ ﺳﻳﺗﻡ ﺗﻭﺿﻳﺣﺔ ﻻﺣﻘﺎ ً‪ :‬ﺃﻧﺔ ﻧﻅﺎﻡ ﻏﻳﺭ ﻣﻧﻁﻘﻲ ﺭﻳﺎﺿﻳﺎ ً(‬ ‫ﺃﺗﻣﻧﻲ ﺃﻥ ﺗﻛﻭﻥ ﻓﻛﺭﺓ ﺍﻟﺑﺯﻧﺱ ﻭﺍﺿﺣﺔ ﺍﻵﻥ‪.‬‬

‫ﺃﻧﺎ‬

‫ﺃﺣﻣﺩ‬ ‫ﻁﺎﺭﻕ‬

‫ﺧﺎﻟﺩ‬ ‫ﻣﺣﻣﺩ‬

‫ﻣﻲ‬

‫ﺇﻟﺦ‬

‫ﻋﻣﺭﻭ‬

‫ﺇﻟﺦ‬

‫‪U‬‬

‫ﺃﻭﻻً‪ :‬ﺗﻭﺿﻳﺢ ﻟﻠﻌﺩﻳﺩ ﻣﻥ ﺍﻟﻧﻘﺎﻁ ﺍﻟﺟﻭﻫﺭﻳﺔ ﺍﻟﻣﻐﻠﻭﻁﺔ ﻭﺗﺻﺣﻳﺣﻬﺎ‪:‬‬ ‫‪U‬‬

‫ﻧﻅﺎﻡ )‪ (QNET‬ﻟﻳﺱ ﻧﻅﺎﻡ ﺗﺳﻭﻳﻕ ﺷﺑﻛﻲ ﻣﺗﻌﺩﺩ ﺍﻟﻁﺑﻘﺎﺕ )‪:(Multi Level Marketing - MLM‬‬ ‫‪U‬‬

‫ﺍﻟﺣﻘﻳﻘﺔ‪ :‬ﻫﻭ ﻧﻅﺎﻡ )‪ (MLM‬ﺑﻧﺳﺑﺔ ‪!!!% 100‬‬ ‫‪U‬‬

‫ﻣﺎ ﻫﻭ ﺍﻝ )‪(MLM‬؟‪ ،‬ﺳﻭﻑ ﻳﻘﻭﻝ ﻟﻙ ﻣﻣﺛﻝ )‪ (QNET‬ﺃﻥ ﻫﺫﺍ ﺍﻟﻧﻅﺎﻡ ﺍﻟﺫﻱ ﻟﻳﺱ ﻟﺔ ﻋﻼﻗﺔ ﺑﻧﻅﺎﻡ ﺍﻟﺷﺭﻛﺔ ﻫﻭ ﺃﻥ ﺗﻘﻭﻡ ﺑﺈﺩﺧﺎﻝ ﻣﺟﻣﻭﻋﺔ ﻣﻥ ﺍﻷﻓﺭﺍﺩ ﻓﻲ ﺷﺑﻛﺗﻙ‬ ‫ﻭﺑﻁﺭﻕ ﻣﺧﺗﻠﻔﺔ ﻭﻟﻛﻥ ﺍﻟﻔﺎﺭﻕ ﺑﻳﻧﺔ ﻭﺑﻳﻥ ﻧﻅﺎﻡ ﻛﻳﻭﻧﺕ ﺃﻥ ﺍﻟﺷﺑﻛﺔ ﻟﻬﺎ ﺣﺩ ﺃﻗﺻﻲ ﺗﻘﻑ ﻋﻧﺩﺓ ﻓﺿﻁﺭ ﺇﻟﻲ ﺇﺣﺿﺎﺭ ﺃﻓﺭﺍﺩ ﺁﺧﺭﻳﻥ ﻟﻛﻲ ﺗﺑﺩﺃ ﺍﻟﺷﺑﻛﺔ ﻣﻥ ﺟﺩﻳﺩ ﻭﺃﻳﺿﺎ ً‬ ‫ﻓﻲ ﺣﺎﻟﺔ ﺍﻝ )‪ (MLM‬ﻳﻛﻭﻥ ﻫﻧﺎﻙ ﺗﻧﺎﻗﺹ ﻓﻰ ﺍﻟﻌﻣﻭﻻﺕ ﻭﺃﻳﺿﺎ ً ﻳﻛﻭﻥ ﻫﻧﺎﻙ ﺷﺭﻁ ﺯﻣﻧﻲ ﻓﻲ ﺣﺎﻟﺔ ﻋﺩﻡ ﺗﺣﻘﻳﻘﺔ ﺗﺿﻳﻊ ﺍﻟﻌﻣﻭﻻﺕ ﺍﻟﻣﻛﺗﺳﺑﺔ‪ ،‬ﻭﺑﻧﺎء ﻋﻠﻳﺔ ﻓﺳﻭﻑ‬ ‫ﻳﻘﻭﻝ ﻟﻙ ﻣﻣﺛﻝ ﻛﻳﻭﻧﺕ ﺃﻥ ﺍﻝ) ‪ (MLM‬ﻳﻁﻠﻕ ﻋﻠﻳﺔ ﺇﺳﻡ ﺷﻬﺭﺓ ﻫﻭ‪ (Make Life Miserable ) :‬ﺃﻱ "ﺟﻌﻝ ﺍﻟﺣﻳﺎﺓ ﺗﻌﻳﺳﺔ" ﻻﻧﻙ ﺳﻭﻑ ﺗﻘﻭﻡ ﻭﺑﺷﻛﻝ ﻣﺳﺗﻣﺭ‬ ‫ﺑﻣﺟﻬﻭﺩ ﺿﺧﻡ ﻟﻠﺣﻔﺎﻅ ﻋﻠﻲ ﺷﺑﻛﺗﻙ ﻣﻥ ﺍﻟﺗﻭﻗﻑ‪ .‬ﺃﻣﺎ ﻧﻅﺎﻡ ﻛﻳﻭﻧﺕ ﻓﻬﻭ ﺇﺳﻣﺔ )‪ (Binary system‬ﻭﻓﻳﺔ ﻻ ﺗﺗﻭﻗﻑ ﺍﻟﺷﺑﻛﺔ ﺃﺑﺩﺍً ﻭﻻ ﻳﻭﺟﺩ ﺗﻧﺎﻗﺹ ﻓﻲ ﺍﻟﻌﻣﻭﻻﺕ‬ ‫ﻭﻻ ﻳﻭﺟﺩ ﺷﺭﻁ ﺯﻣﻧﻲ ﺗﺿﻳﻊ ﺑﻌﺩﺓ ﺍﻟﻌﻣﻭﻻﺕ‪.‬‬ ‫ﻭﺍﻟﺣﻘﻳﻘﺔ ﺃﻥ ﺍﻝ )‪ (Binary system‬ﻟﻳﺱ ﻧﻅﺎﻡ ﻣﺳﺗﻘﻝ ﻭﻣﺧﺗﻠﻑ ﻋﻥ ﺍﻝ )‪ (MLM‬ﺑﻝ ﻓﻲ ﺍﻟﻭﺍﻗﻊ ﻫﻭ ﺇﺣﺩﻱ ﺍﻷﻧﻅﻣﺔ ﺍﻟﻣﺧﺗﻠﻔﺔ ﻭﺍﻟﻣﺗﻧﻭﻋﺔ ﻟﻝ)‪ (MLM‬ﻭﺇﻥ ﻛﺎﻥ‬ ‫ﺑﺩﻭﻥ ﺷﻙ ﺃﻓﺿﻠﻬﺎ ﺑﺷﺭﻁ ﺗﻁﺑﻳﻘﺔ ﺑﺷﻛﻝ ﺻﺣﻳﺢ‪ .‬ﺃﻧﻅﺭ ﻭﻳﻛﻳﺑﻳﺩﻳﺎ ﻟﻠﺗﺄﻛﺩ ﻣﻥ ﻫﺫﺓ ﺍﻟﺣﻘﻳﻘﺔ ﻓﻲ ﺍﻟﺭﺍﺑﻁ ﺍﻟﺗﺎﻟﻲ‪:‬‬ ‫‪http://en.wikipedia.org/wiki/Multi-level_marketing‬‬ ‫‪U‬‬

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‫ﻭﺍﻟﺳﺅﺍﻝ ﻫﻭ‪ :‬ﻣﺎ ﻫﻭ ﺍﻟﻬﺩﻑ ﻣﻥ ﺗﻭﺟﻳﺔ ﻧﻅﺭ ﺍﻟﺷﺧﺹ ﺍﻟﻣﻁﻠﻭﺏ ﺇﺩﺧﺎﻟﺔ ﻓﻲ ﺍﻟﺑﺯﻧﺱ ﺑﻌﻳﺩﺍً ﻋﻥ ﺍﻝ) ‪ (MLM‬ﻭﺇﻗﻧﺎﻋﺔ ﺑﺄﻥ ﻧﻅﺎﻡ ﻛﻳﻭﻧﺕ ﻫﻭ ﻧﻅﺎﻡ ﻣﺳﺗﻘﻝ ﺗﻣﺎﻣﺎ‬ ‫ﻭﻣﺧﺗﻠﻑ؟ ﺍﻹﺟﺎﺑﺔ ﻫﻲ ﻭﺟﻭﺩ ﻛﻡ ﻫﺎﺋﻝ ﻣﻥ ﺍﻟﻣﻭﺍﻗﻊ ﺍﻹﻟﻛﺗﺭﻭﻧﻳﺔ ﺍﻟﻣﺣﺗﺭﻣﺔ ﻟﻣﻧﻅﻣﺎﺕ ﻗﺎﻧﻭﻧﻳﺔ ﻓﻲ ﺍﻟﻌﺩﻳﺩ ﻣﻥ ﺍﻟﺩﻭﻝ ﺑﺎﻹﺿﺎﻓﺔ ﻟﻣﻭﺍﻗﻊ ﺃﺧﺭﻱ ﻋﺩﻳﺩﺓ ﺗﻬﺎﺟﻡ‬ ‫ﺍﻝ)‪ (MLM‬ﻛﺄﺳﻠﻭﺏ ﻟﻛﺳﺏ ﺍﻟﺭﺯﻕ ﺑﻝ ﻭﺗﺛﺑﺕ ﺑﺎﻟﺩﻻﺋﻝ ﻣﺩﻱ ﻓﺷﻝ ﻫﺫﺓ ﺍﻷﻧﻅﻣﺔ ﻭﺑﻝ ﻭﺗﺛﺑﺕ ﻓﻲ ﺑﻌﺽ ﺍﻷﺣﻳﺎﻥ ﺃﻧﺔ ﻫﻧﺎﻙ ﻓﺭﺻﺔ ﺃﻛﺑﺭ ﻓﻲ ﺗﺣﻘﻳﻕ ﺍﻟﺭﺑﺢ ﻋﻧﺩ‬ ‫ﻟﻌﺏ ﺍﻟﻘﻣﺎﺭ ﻓﻲ ﻻﺱ ﻓﻳﺟﺎﺱ ﻋﻥ ﺍﻟﺩﺧﻭﻝ ﻓﻲ ﻧﻅﺎﻡ )‪ (MLM‬ﺃﻳﺎ ﻛﺎﻥ ﻧﻭﻋﺔ‪ .‬ﻭﻳﻠﻲ ﺭﻭﺍﺑﻁ ﻟﺑﻌﺽ ﻫﺫﺓ ﺍﻟﻣﻭﺍﻗﻊ‪:‬‬ ‫‪U‬‬

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‫‪http://www.vandruff.com/mlm.html‬‬ ‫‪U‬‬

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‫‪http://www.falseprofits.com/MLM%20Lies.html‬‬ ‫‪U‬‬

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‫‪http://www.mlmlaw.com/library/guides/binaries.html‬‬ ‫‪U‬‬

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‫ﻭﺍﻟﺳﺅﺍﻝ ﺍﻷﻫﻡ ﻫﻭ‪ :‬ﺣﺗﻲ ﻭﺇﻥ ﻛﺎﻧﺕ ﺍﻟﻣﻌﻠﻭﻣﺎﺕ ﻓﻲ ﺗﻠﻙ ﺍﻟﻣﻭﺍﻗﻊ ﻟﻳﺳﺕ ﺩﻗﻳﻘﺔ )ﻭﺃﻧﺎ ﺷﺧﺻﻳﺎ ً ﻻ ﺃﺅﻣﻥ ﺑﺫﻟﻙ( ﻓﻠﻣﺎﺫﺍ ﺗﻭﺍﺟﺩﺕ ﻫﺫﺓ ﺍﻟﻣﻭﺍﻗﻊ ﺃﺻﻼً‪ ،‬ﻟﻣﺎﺫﺍ ﻻ ﻳﻭﺟﺩ‬ ‫ﻧﻔﺱ ﺍﻟﺟﺩﻝ ﻓﻳﻣﺎ ﻳﺗﻌﻠﻕ ﺑﺻﻧﺎﻋﺔ ﺍﻟﺑﺗﺭﻭﻝ ﺃﻭ ﺍﻟﺗﺟﺎﺭﺓ ﺍﻟﺷﺭﻳﻔﺔ ﻓﻲ ﺃﻱ ﻣﻧﺗﺟﺎﺕ ﺃﻭ ﺍﻟﺳﻣﺳﺭﺓ ﺃﻭ ﺟﻣﻳﻊ ﺻﻧﺎﻋﺎﺕ ﺍﻟﺧﺩﻣﺎﺕ ﺍﻷﺧﺭﻱ ﺍﻟﺗﻲ ﻧﺳﻣﻊ ﻋﻧﻬﺎ؟؟ ﻓﻛﻣﺎ ﻳﻘﻭﻝ‬ ‫ﺍﻟﻣﺛﻝ ﺍﻟﻣﺻﺭﻱ "ﻣﻔﻳﺵ ﺩﺧﺎﻥ ﻣﻥ ﻏﻳﺭ ﻧﺎﺭ"‬


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‫ﻧﻅﺎﻡ ﻛﻳﻭﻧﺕ ﻟﻳﺱ ﻧﻅﺎﻡ ﻫﺭﻣﻲ‪:‬‬ ‫‪U‬‬

‫ﺍﻟﺣﻘﻳﻘﺔ‪ :‬ﻫﻭ ﻧﻅﺎﻡ ﻫﺭﻣﻲ ﺑﻧﺳﺑﺔ ‪ %100‬ﻭﻟﻛﻧﺔ ﻣﻘ ّﻧﻊ ﻭﻣﻘﻧﻥ ﺑﺈﺣﺗﺭﺍﻑ ﺷﺩﻳﺩ‬ ‫‪U‬‬

‫ﻣﺎ ﻫﻭ ﺍﻟﻧﻅﺎﻡ ﺍﻟﻬﺭﻣﻲ؟ ﺳﻭﻑ ﻳﻘﻭﻝ ﻟﻙ ﻣﻣﺛﻝ )‪ (QNET‬ﺃﻥ ﻫﺫﺍ ﺍﻟﻧﻅﺎﻡ ﺍﻟﺫﻱ ﻟﻳﺱ ﻟﺔ ﻋﻼﻗﺔ ﺑﻧﻅﺎﻡ ﺍﻟﺷﺭﻛﺔ ﻫﻭ ﺃﻥ ﺗﻘﻭﻡ ﺑﺈﺩﺧﺎﻝ ﻣﺟﻣﻭﻋﺔ ﻣﻥ ﺍﻷﻓﺭﺍﺩ ﻓﻲ ﺷﺑﻛﺗﻙ‬ ‫ﺑﺎﻟﻣﺎﻝ ﻓﻘﻁ ﺃﻱ ﺃﻧﺔ ﻻ ﻳﻭﺟﺩ ﻣﻧﺗﺞ ﺃﻣﺎ ﻓﻲ ﻛﻳﻭﻧﺕ ﻓﻬﻧﺎﻙ ﻣﻧﺗﺞ‪ .‬ﻟﻠﺗﻭﺿﻳﺢ ﺃﻛﺛﺭ‪ :‬ﺍﻟﻧﻅﺎﻡ ﺍﻟﻬﺭﻣﻲ ﺍﻟﺻﺭﻳﺢ ﻭﺍﻟﻐﻳﺭ ﻣﻘﻧﻊ ﻫﻭ ﺃﻥ ﺃﺳﺄﻝ ﺷﺧﺹ ﺃﻥ ﻳﻌﻁﻲ ﻟﻲ ‪4000‬‬ ‫ﺟﻧﻳﺔ ﺛﻡ ﺃﻗﻭﻝ ﻟﺔ ﺃﻧﺔ ﺇﺫﺍ ﺃﺣﺿﺭ ﻟﻲ ‪ 4‬ﺃﻓﺭﺍﺩ ﻳﺩﻓﻌﻭﺍ ﻧﻔﺱ ﺍﻟﻣﺑﻠﻎ ﺳﺄﻋﻁﻲ ﻟﺔ ﻋﻣﻭﻟﺔ ‪ 1000‬ﺟﻧﻳﺔ‪ .‬ﻭﺑﺫﻟﻙ ﻓﻌﻧﺩﻣﺎ ﻳﻘﻭﻡ ﻫﺫﺍ ﺍﻟﺷﺧﺹ ﺑﺈﺣﺿﺎﺭ ﻋﺩﺩ ﻛﺎﻓﻲ ﻣﻥ‬ ‫ﺍﻷﻓﺭﺍﺩ ﻳﺳﺗﺭﺩ ﻣﺎﻟﺔ ﻓﻲ ﻫﻳﺋﺔ ﻋﻣﻭﻻﺕ ﺛﻡ ﻳﺑﺩﺃ ﻓﻲ ﺗﺣﻘﻳﻕ ﺍﻟﺭﺑﺢ ﺑﻌﺩ ﺫﻟﻙ‪ .‬ﻫﺫﺍ ﺍﻟﻧﻅﺎﻡ ﻫﻭ ﻧﻣﻭﺫﺝ ﺇﻗﺗﺻﺎﺩﻱ ﻓﺎﺷﻝ ﻭﻳﺣﻁﻡ ﻧﻔﺳﺔ ﺑﻌﺩ ﻓﺗﺭﺓ ﻣﻥ ﺍﻟﺯﻣﻥ ﻷﻧﺔ ﻣﻊ‬ ‫ﺯﻳﺎﺩﺓ ﻋﺩﺩ ﺍﻷﻓﺭﺍﺩ ﺗﺯﺩﺍﺩ ﺍﻟﻣﻧﺎﻓﺳﺔ ﻭﻳﺣﺩﺙ ﺗﺷﺑﻊ ﻟﻠﺳﻭﻕ )ﺳﻭﻑ ﺃﺷﺭﺡ ﻧﻘﻁﺔ ﺍﻟﺗﺷﺑﻊ ﻻﺣﻘﺎ ً ﺣﻳﺙ ﺃﻧﻬﺎ ﻣﻥ ﺍﻟﻧﻘﺎﻁ ﺍﻟﻣﻬﻣﺔ ﺃﻳﺿﺎ ً ﺍﻟﺗﻲ ﺗﺑﻧﻲ ﻋﻠﻳﻬﺎ ﺧﺩﻋﺔ ﻛﻳﻭﻧﺕ(‬ ‫ﻓﺗﺗﻭﻗﻑ ﺍﻟﺷﺑﻛﺔ ﻭﺑﺫﻟﻙ ﻳﻛﻭﻥ ﺍﻷﻓﺭﺍﺩ ﺍﻟﻣﻧﺿﻣﻳﻥ ﻟﻠﺷﺑﻛﺔ ﻓﻲ ﺃﻭﻟﻲ ﻣﺭﺍﺣﻠﻬﺎ )ﻗﻣﺔ ﺍﻟﻬﺭﻡ( ﻗﺩ ﺣﻘﻘﻭﺍ ﺃﺭﺑﺎﺣﺎ ً ﻁﺎﺋﻠﺔ ﺑﺄﻗﻝ ﻣﺟﻬﻭﺩ ﺃﻣﺎ ﺍﻟﺿﺣﺎﻳﺎ ﺍﻟﻣﻧﺿﻣﻳﻥ ﻓﻲ‬ ‫ﺍﻟﻣﺭﺍﺣﻝ ﺍﻟﻣﺗﺄﺧﺭﺓ ﻓﻘﺩ ﺑﺫﻟﻭﺍ ﻣﺟﻬﻭﺩﺍً ﻓﺎﺋﻘﺎ ً ﻧﻅﺭﺍً ﻟﻘﻭﺓ ﺍﻟﻣﻧﺎﻓﺳﺔ ﻭﻟﻡ ﻳﺳﺗﻁﻳﻌﻭﺍ ﺣﺗﻲ ﺟﻣﻊ ﺍﻟﻣﺑﻠﻎ ﺍﻟﻣﺩﻓﻭﻉ ﻟﺩﺧﻭﻝ ﺍﻟﺷﺑﻛﺔ‪ .‬ﺃﻧﻅﺭ ﺍﻟﺭﺍﺑﻁ ﺍﻟﺗﺎﻟﻲ ﻓﺳﺗﺟﺩ ﻧﻘﺎﻁ‬ ‫ﻣﺷﺗﺭﻛﺔ ﻛﺛﻳﺭﺓ ﺑﻳﻥ ﺗﻌﺭﻳﻑ ﺍﻟﻧﻅﺎﻡ ﺍﻟﻬﺭﻣﻲ ﻭﺑﻳﻥ ﻧﻅﺎﻡ ﺷﺑﻛﺔ ﻛﻳﻭﻧﺕ ﻭﻟﻛﻥ ﺍﻹﺧﺗﻼﻑ ﺍﻟﺟﻭﻫﺭﻱ ﻫﻲ ﺃﻥ ﻛﻳﻭﻧﺕ ﻟﺩﻳﻬﺎ ﻣﻧﺗﺟﺎﺕ ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ﻭﻣﺗﻧﻭﻋﺔ‪:‬‬ ‫‪http://en.wikipedia.org/wiki/Pyramid_scheme‬‬ ‫‪U‬‬

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‫ﻭﻫﻧﺎ ﻳﺟﺏ ﺍﻟﻧﻅﺭ ﺇﻟﻲ ﻛﻳﻭﻧﺕ ﺑﺷﻛﻝ ﻣﻭﺿﻭﻋﻲ ﺃﻛﺛﺭ‪ ،‬ﻫﻝ ﻫﻧﺎﻙ ﻓﺎﺭﻕ ﺑﻳﻥ ﻋﺩﻡ ﻭﺟﻭﺩ ﻣﻧﺗﺞ ﻭﺗﺩﻭﻳﺭ ﺍﻷﻣﻭﺍﻝ ﻓﻘﻁ ﻭﺑﻳﻥ ﻭﺟﻭﺩ ﻣﻧﺗﺟﺎﺕ ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ﻭﻣﺗﻧﻭﻋﺔ‬ ‫ﻭﻟﻛﻥ ﻗﻳﻣﺗﻬﺎ ﺍﻟﺗﺳﻭﻳﻘﻳﺔ ﺗﺳﺎﻭﻱ ﺻﻔﺭ! ﺧﺎﺻﺔ ﻓﻲ ﻣﺻﺭ؟‬ ‫‪U‬‬

‫ﺗﺧﻳﻝ ﻣﺛﻼً ﺇﺫﺍ ﻛﻧﺕ ﺗﺗﺟﻭﻝ ﻓﻲ ﻛﺎﺭﻓﻭﺭ ﻭﻭﺟﺩﺕ ﺇﺣﺩﻱ ﻣﻧﺗﺟﺎﺕ ﺍﻟﻁﺎﻗﺔ ﺍﻟﺧﺎﺻﺔ ﺑﻛﻳﻭﻧﺕ ﻣﺛﻝ ﻗﻼﺩﺓ ﺍﻟﻁﺎﻗﺔ ) ‪ (Chi Pendant‬ﺍﻟﺗﻲ ﺗﺑﻳﻌﻬﺎ ﻛﻳﻭﻧﺕ ﺏ ‪4000‬‬ ‫ﺟﻧﻳﺔ! ﻫﻝ ﺗﺟﺭﺅ ﺑﺩﻭﻥ ﻋﺭﺽ ﺍﻟﺑﺯﻧﺱ ﺍﻟﻣﺻﺎﺣﺏ ﻟﻬﺎ ﺃﻥ ﺗﺷﺗﺭﻳﻬﺎ؟‪ ،‬ﺇﺫﺍ ﻭﺟﺩﺕ ﺇﺣﺩﻱ ﺍﻟﺳﺎﻋﺎﺕ ﺍﻟﻌﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ﺍﻟﺧﺎﺻﺔ ﺑﻛﻳﻭﻧﺕ ﻭﺍﻟﺗﻲ ﺗﺑﺎﻉ ﺏ ‪ 10000‬ﺟﻧﻳﺔ‬ ‫)ﻫﻧﺎﻙ ﺳﺎﻋﺎﺕ ﺃﺧﺭﻱ ﺃﺭﺧﺹ ﺇﻻ ﺇﻧﻬﺎ ﺇﻣﺎ ﻻ ﺗﺅﻫﻝ ﻟﺩﺧﻭﻝ ﺍﻟﺷﺑﻛﺔ ﺃﻭ ﺟﻭﺩﺗﻬﺎ ﻣﻘﺎﺭﻧﺔ ﺑﺎﻷﻧﻭﺍﻉ ﺍﻷﺧﺭﻱ ﻣﺛﻝ ‪ swatch‬ﻣﺛﻼً ﺿﻌﻳﻔﺔ ﺟﺩﺍً( ﻫﻝ ﺇﺫﺍ ﻭﺟﺩﺕ ﺗﻠﻙ‬ ‫ﺍﻟﺳﺎﻋﺔ ﺏ‪ 10000‬ﺟﻧﻳﺔ ﻭﺑﺟﺎﻧﺑﻬﺎ ﺳﺎﻋﺔ ‪ Cartier‬ﺏ‪ 8000‬ﺟﻧﻳﺔ‪ ،‬ﺃﻱ ﺍﻟﺳﺎﻋﺎﺕ ﺳﺗﺷﺗﺭﻱ؟ ﺣﺗﻲ ﻋﺭﻭﺽ ﺍﻟﺭﺣﻼﺕ ﻣﻘ ّﻧﻌﺔ ﻭﺃﻱ ﻭﻛﻳﻝ ﺳﻔﺭ ﻣﺛﻝ ‪Thomas‬‬ ‫‪ Cook‬ﻟﺩﻳﺔ ﻋﺭﻭﺽ ﺃﻓﺿﻝ ﺑﻛﺛﻳﺭ ﻭﻟﻥ ﺃﺧﻭﺽ ﺃﻛﺛﺭ ﻣﻥ ﺫﻟﻙ ﻓﻲ ﻫﺫﺓ ﺍﻟﻧﻘﻁﺔ ﺣﻳﺙ ﺃﻧﻧﻲ ﺃﺗﻣﻧﻲ ﺃﻥ ﻳﻛﻭﻥ ﺍﻟﻬﺩﻑ ﻗﺩ ﺗﻡ ﺗﻭﺿﻳﺣﺔ‪.‬‬ ‫ﻭﺑﺎﻟﺗﺎﻟﻲ ﻓﻧﻅﺎﻡ ﻛﻳﻭﻧﺕ ﻫﻭ ﻧﻅﺎﻡ ﻫﺭﻣﻲ ﻣﻘ ّﻧﻊ! ﻓﺎﻟﻣﻧﺗﺞ ﻻ ﻳﻣﻛﻥ ﺗﺳﻭﻳﻘﺔ ﺑﺩﻭﻥ ﻋﺭﺽ ﺍﻟﺑﺯﻧﺱ‪ ،‬ﻏﺎﻟﺑﻳﺔ ﺍﻷﺷﺧﺎﺹ ﻳﻧﻅﺭﻭﺍ ﺇﻟﻲ ﺍﻟﻣﻧﺗﺞ ﻓﻲ ﺍﻟﻭﺍﻗﻊ ﻛﺭﺃﺱ ﻣﺎﻝ ﻓﻲ‬ ‫ﺑﺯﻧﺱ ﻭﺑﺎﻟﺗﺎﻟﻲ ﻓﺎﻟﻣﻧﺗﺞ ﺍﻟﺣﻘﻳﻘﻲ ﻫﻭ ﺍﻟﺑﺯﻧﺱ ﻭﻫﻧﺎ ﻳﺟﺏ ﺍﻟﺭﺟﻭﻉ ﻟﻣﺷﺎﻛﻝ ﺍﻟﻧﻅﺎﻡ ﺍﻟﻬﺭﻣﻲ ﻭﻫﻲ ﺃﻧﺔ ﻣﻧﻅﻭﻣﺔ ﺇﻗﺗﺻﺎﺩﻳﺔ ﻓﺎﺷﻠﺔ ﻭﺗﺣﻁﻡ ﻧﻔﺳﻬﺎ ﺩﺍﺧﻠﻳﺎ ً ﻣﻊ ﺍﻟﻭﻗﺕ‬ ‫ﻷﻧﻬﺎ ﺑﺑﺳﺎﻁﺔ ﺗﻘﻭﻡ ﻋﻠﻲ ﺇﺣﺿﺎﺭ ﺍﻟﻣﺯﻳﺩ ﻟﻸﻓﺭﺍﺩ ﻟﻳﻧﺎﻓﺳﻭﺍ ﺑﻌﺿﻬﻡ ﺍﻟﺑﻌﺽ‪ ،‬ﺑﻣﻌﻧﻲ ﺃﻥ ﻛﻝ ﻓﺭﺩ ﺃﻗﻭﻡ ﺑﺈﺩﺧﺎﻟﺔ ﻓﻲ ﺷﺑﻛﺗﻲ ﻳﺗﺣﻭﻝ ﻟﻣﻧﺎﻓﺱ ﻟﻲ‪ .‬ﺳﻳﻘﻭﻝ ﻟﻙ ﻣﻣﺛﻝ‬ ‫ﻛﻳﻭﻧﺕ‪ :‬ﻫﺫﺍ ﻏﻳﺭ ﺻﺣﻳﺢ ﻓﺎﻟﺷﺧﺹ ﺍﻟﺫﻱ ﺗﺩﺧﻠﺔ ﻓﻲ ﺷﺑﻛﺗﻙ ﺗﺳﺗﻔﻳﺩ ﻣﻥ ﺍﻷﺷﺧﺎﺹ ﺍﻵﺧﺭﻳﻥ ﺍﻟﺫﻳﻥ ﻳﺩﺧﻠﻭﺍ ﻓﻲ ﺷﺑﻛﺗﺔ ﻭﺑﺫﻟﻙ ﻓﻼ ﻣﺟﺎﻝ ﻟﻠﻣﻧﺎﻓﺳﺔ ﺣﻳﺙ ﺃﻧﺔ ﺇﺫﺍ‬ ‫ﻛﺎﻥ ﻫﻧﺎﻙ ﺷﺧﺹ ﻣﺷﺗﺭﻙ ﺑﻳﻧﻛﻡ ﻓﻳﻣﻛﻧﺔ ﻫﻭ ﺃﻥ ﻳﺩﺧﻠﺔ ﻓﻲ ﺷﺑﻛﺗﺔ ﻭﺃﻧﺕ ﺃﻳﺿﺎ ً ﺳﻭﻑ ﺗﺳﺗﻔﻳﺩ‪ .‬ﻟﻠﺗﺄﻛﺩ ﻣﻥ ﻋﺩﻡ ﺻﺣﺔ ﻫﺫﺓ ﺍﻟﻧﻅﺭﻳﺔ ﺗﻣﺎﻣﺎ ً ﻓﺎﻟﻧﻧﻅﺭ ﻟﻠﻧﻣﻭﺫﺝ ﺍﻟﺗﺎﻟﻲ‪:‬‬ ‫ﺛﻼﺛﺔ ﺃﺻﺩﻗﺎء‪ ،‬ﺃﺣﻣﺩ – ﺧﺎﻟﺩ – ﻁﺎﺭﻕ‬ ‫ﺃﺣﻣﺩ ﺣﺳﺏ ﺍﻟﺭﺳﻡ ﻻ ﻳﺳﺗﺣﻕ ﺃﻱ ﻋﻣﻭﻻﺕ ﻷﻥ ﺟﺎﻧﺑﺔ ﺍﻷﻳﻣﻥ ﺑﺔ ﻓﺭﺩ ﻭﺍﺣﺩ ﻓﻘﻁ ﻭﻁﺑﻘﺎ ً ﻟﻧﻅﺎﻡ ﻛﻳﻭﻧﺕ ﻳﺟﺏ ﺃﻥ ﻳﻛﻭﻥ ﻫﻧﺎﻙ ﺗﻭﺍﺯﻥ ﺑﻳﻥ ﺍﻟﺟﺎﻧﺏ ﺍﻷﻳﻣﻥ ﻭﺍﻷﻳﺳﺭ‬ ‫ﻟﻘﺑﺽ ﺍﻟﻌﻣﻭﻟﺔ )ﻫﻧﺎﻙ ‪ 6‬ﻋﻠﻲ ﺍﻟﻳﻣﻳﻥ ﻭ ‪ 1‬ﻋﻠﻲ ﺍﻟﻳﺳﺎﺭ(‬ ‫ﺧﺎﻟﺩ ﺃﻳﺿﺎ ﻭﺿﻌﺔ ﻣﻣﺎﺛﻝ ﻟﻭﺿﻊ ﺃﺣﻣﺩ )ﻫﻧﺎﻙ ‪ 2‬ﻋﻠﻲ ﺍﻟﻳﻣﻳﻥ ﻭ‪ 3‬ﻋﻠﻲ ﺍﻟﻳﺳﺎﺭ(‬ ‫ﻁﺎﺭﻕ ﻫﻭ ﺻﺩﻳﻕ ﻣﺷﺗﺭﻙ ﺑﻳﻧﻬﻣﺎ ﻓﺈﺫﺍ ﻗﺎﻡ ﺃﺣﻣﺩ ﺑﻭﺿﻌﺔ ﻋﻠﻲ ﺍﻟﺟﺎﻧﺏ ﺍﻷﻳﻣﻥ ﺍﻟﺿﻌﻳﻑ ﻳﺧﺳﺭ ﺧﺎﻟﺩ ﻭﺍﻟﻌﻛﺱ ﺻﺣﻳﺢ( ﻭﺑﺎﻟﺗﺎﻟﻲ ﻓﻭﺍﻗﻊ ﺍﻷﻣﺭ ﺃﻥ ﺍﻟﻧﻅﺎﻡ ﺍﻟﻬﺭﻣﻲ‬ ‫ﻣﻁﺑﻕ ﺑﺎﻟﻛﺎﻣﻝ ﻓﻲ ﻣﻧﻅﻭﻣﺔ ﻛﻳﻭﻧﺕ ﻭﺍﻟﻭﺍﻗﻊ ﺍﻟﺫﻱ ﻻ ﻳﻣﻛﻥ ﺍﻟﺧﻼﻑ ﻋﻠﻳﺔ ﺃﻧﻬﺎ ﻣﻧﻅﻭﻣﺔ ﺗﻘﻭﻡ ﻋﻠﻲ ﺇﺩﺧﺎﻝ ﺃﻓﺭﺍﺩ ﻟﻳﻘﻭﻣﻭﺍ ﺑﻣﻧﺎﻓﺳﺔ ﺑﻌﺿﻬﻡ ﺍﻟﺑﻌﺽ ﻓﻲ ﺃﻏﻠﺏ‬ ‫ﺍﻟﺣﺎﻻﺕ‬

‫ﺃﺣﻣﺩ‬ ‫ﻁﺎﺭﻕ‬

‫ﺧﺎﻟﺩ‬

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‫ﻭﺗﺳﺗﻣﺭ ﻫﺫﺓ ﺍﻟﻌﻣﻠﻳﺔ ﻭﺗﺯﺩﺍﺩ ﺳﻭءﺍ ﻓﻲ ﺍﻟﻣﺳﺗﻭﻳﺎﺕ ﺍﻟﺳﻔﻠﻲ ﻣﻥ ﺍﻟﺷﺑﻛﺔ ﺇﻟﻲ ﺃﻥ ﺗﺗﻭﻗﻑ ﺍﻟﺷﺑﻛﺔ ﺗﻣﺎﻣﺎ ﺑﺳﺑﺏ ﻣﺎ ﻳﻁﻠﻕ ﻋﻠﻳﺔ ﺍﻟﺗﺷﺑﻊ )‪ .(Saturation‬ﺃﻱ ﺃﻥ ﺟﻣﻳﻊ‬ ‫ﺍﻷﻓﺭﺍﺩ ﺍﻟﻣﻣﻛﻥ ﺩﺧﻭﻟﻬﻡ ﺗﺣﻭﻟﻭﺍ ﺇﻟﻲ ﻣﻧﺎﻓﺳﻳﻥ ﻟﺑﻌﺿﻬﻡ ﺍﻟﺑﻌﺽ‪.‬‬ ‫ﻛﻣﺎ ﺃﻧﺔ ﻓﻲ ﺍﻟﻧﻅﺎﻡ ﺍﻟﺷﺑﻛﻲ ﻳﻛﻭﻥ ﺍﻟﻣﺳﺗﻔﻳﺩﻭﻥ ﺍﻟﻭﺣﻳﺩﻭﻥ ﻫﻡ ﻣﻥ ﺩﺧﻠﻭﺍ ﻫﺫﺍ ﺍﻟﺑﺯﻧﺱ ﻓﻲ ﺍﻟﺑﺩﺍﻳﺔ ﺣﻳﺙ ﺃﻥ ﻓﺭﺻﺔ ﺃﻻ ﻳﺗﺳﺎﻭﻱ ﺟﺎﻧﺑﻲ ﺍﻟﺷﺑﻛﺔ ﺍﻷﻳﻣﻥ ﻭﺍﻷﻳﺳﺭ‬ ‫ﻓﺭﺻﺔ ﺷﺑﺔ ﻣﻌﺩﻭﻣﺔ )ﺗﺧﻳﻝ ﻣﺛﻼً ﺃﻥ ﺗﻛﻭﻥ ﺍﻟﺷﺧﺹ ﺭﻗﻡ ‪ 1‬ﻓﻲ ﻣﺻﺭ‪ ،‬ﻭﺍﻵﻥ ﻫﻧﺎﻙ ﺗﻘﺭﻳﺑﺎ ً ‪ 8500‬ﻣﻣﺛﻝ ﻟﻠﺷﺭﻛﺔ ﻓﻲ ﺷﺑﻛﺗﻙ )ﻣﻌﻠﻭﻣﺔ ﺣﻘﻳﻘﻳﺔ(‪ ،‬ﻛﻝ ﻣﻥ ﺳﻳﺩﺧﻝ‬ ‫ﻫﺫﺍ ﺍﻟﺑﺯﻧﺱ ﻓﻲ ﻣﺻﺭ ﻫﻭ ﻓﻲ ﺷﺑﻛﺗﻙ ﻓﻌﻧﺩ ﺩﺧﻭﻟﻙ ﻟﻡ ﻳﻛﻥ ﻫﻧﺎﻙ ﻣﻧﺎﻓﺳﺔ ﻋﻠﻲ ﺍﻹﻁﻼﻕ( ﺃﻣﺎ ﺍﻵﻥ ﻓﻬﻧﺎﻙ‪ 8500‬ﻣﻣﺛﻝ ﻟﻠﺷﺭﻛﺔ ﻳﺳﻌﻭﻥ ﻹﺩﺧﺎﻝ ﺃﻓﺭﺍﺩ ﺁﺧﺭﻳﻥ‬ ‫ﻭﺑﺎﻟﺗﺎﻟﻲ ﻓﻔﺭﺻﺔ ﺃﻻ ﺗﺗﺳﺎﻭﻱ ﺃﺟﻧﺎﺏ ﺷﺑﻛﺗﻬﻡ ﺍﻟﻳﻣﻧﻲ ﻭﺍﻟﻳﺳﺭﻱ ﻛﺑﻳﺭﺓ ﻓﻼ ﻳﺣﻘﻘﻭﺍ ﺃﺭﺑﺎﺡ ﻫﺫﺍ ﻁﺑﻌﺎ ً ﺑﺩﻭﻥ ﺇﻋﺗﺑﺎﺭ ﺍﻟﻣﻧﺎﻓﺳﺔ ﺍﻟﻣﺗﺯﺍﻳﺩﺓ‪.‬‬ ‫ﺍﻟﺷﺧﺹ ﺭﻗﻡ ‪ 1‬ﻟﻡ ﻳﻔﻌﻝ ﺃﻱ ﺷﺊ ﻋﻠﻲ ﺍﻹﻁﻼﻕ ﺃﻛﺛﺭ ﻣﻥ ﺇﺣﺿﺎﺭ ﺷﺧﺹ ﺃﺧﺭ ﻋﻠﻲ ﺟﺎﻧﺑﺔ ﺍﻷﻳﻣﻥ ﻭﺁﺧﺭ ﻋﻠﻲ ﺍﻷﻳﺳﺭ ﻭﺇﻧﻁﻠﻘﺕ ﺍﻟﺷﺑﻛﺔ ﺑﻌﺩ ﺫﻟﻙ ﻟﻳﺣﻘﻕ ﺃﺭﺑﺎﺡ‬ ‫ﺿﺧﻣﺔ ﺑﺩﻭﻥ ﻣﺟﻬﻭﺩ ﺃﻣﺎ ﺍﻟﺷﺧﺹ ﺭﻗﻡ ‪ 8000‬ﻓﻬﻭ ﻳﻘﻭﻡ ﺑﻣﺟﻬﻭﺩ ﺿﺧﻡ ﺟﺩﺍً )ﻧﻅﺭﺍً ﻟﻠﻣﻧﺎﻓﺳﺔ( ﻭﺑﺎﻟﻛﺎﺩ ﻳﻣﻛﻥ ﺃﻥ ﻳﺳﺗﻌﻳﺩ ﺭﺃﺱ ﻣﺎﻟﺔ ﻭﻗﺩ ﻳﺣﻘﻕ ﺃﺭﺑﺎﺡ ﺿﻌﻳﻔﺔ‪ .‬ﺛﻡ‬ ‫ﻳﻛﻭﻥ ﺍﻟﺿﺣﺎﻳﺎ ﺍﻟﺣﻘﻳﻘﻳﻭﻥ ﻫﻡ ﻣﻥ ﻳﺩﺧﻠﻭﺍ ﺍﻟﺷﺑﻛﺔ ﻓﻲ ﺍﻟﻧﻬﺎﻳﺔ ﻗﺑﻳﻝ ﺣﺩﻭﺙ ﺍﻟﺗﺷﺑﻊ ﺣﻳﺙ ﺗﺗﻭﻗﻑ ﺍﻟﺷﺑﻛﺔ ﺗﻣﺎﻣﺎ ﻭﻫﺅﻻء ﺗﺿﻳﻊ ﺃﻣﻭﺍﻟﻬﻡ ﺑﺎﻟﻛﺎﻣﻝ ﺑﻐﺽ ﺍﻟﻧﻅﺭ ﻋﻥ ﻛﻡ‬ ‫ﺍﻟﻣﺟﻬﻭﺩ ﺍﻟﻣﺑﺫﻭﻝ‪.‬‬ ‫‪U‬‬

‫ﻻ ﻳﻭﺟﺩ ﺷﺊ ﻳﻁﻠﻕ ﻋﻠﻳﺔ ﺗﺷﺑﻊ‪ ،‬ﻧﻅﺭﻳﺔ ﺍﻟﺗﺷﺑﻊ ﻫﻲ ﺃﺳﻁﻭﺭﺓ ﻭﺍﻟﺩﻟﻳﻝ ﺃﻥ ﺟﻣﻳﻊ ﺍﻷﻓﺭﺍﺩ ﻟﺩﻳﻬﻡ ﺳﺭﺍﻳﺭ ﻓﻲ ﺍﻟﺑﻳﻭﺕ ﻭﻟﻳﺱ ﻟﺩﻱ ﺃﻏﻠﺑﻬﻡ ﺃﻱ ﻧﻳﺔ ﻟﺷﺭﺍء ﺳﺭﻳﺭ‬ ‫ﺟﺩﻳﺩ ﻓﻲ ﺧﻼﻝ ﺍﻟﺑﺿﻌﺔ ﺳﻧﻭﺍﺕ ﺍﻟﻘﺎﺩﻣﺔ ﻭﻣﻊ ﺫﻟﻙ ﺗﺑﺎﻉ ﺍﻟﺳﺭﺍﻳﺭ ﻛﻝ ﻳﻭﻡ ﻭﻻ ﺗﺗﻭﻗﻑ ﺍﻟﻣﺣﻼﺕ ﺍﻟﺗﻲ ﺗﺑﻳﻌﻬﺎ ﻋﻥ ﺍﻟﻌﻣﻝ‪) :‬ﻳﻣﻛﻥ ﺇﺳﺗﺧﺩﺍﻡ ﺃﻱ ﻣﺛﺎﻝ ﻣﻥ ﺍﻟﺳﻠﻊ‬ ‫ﺍﻟﻣﻌﻣّﺭﺓ )ﺛﻼﺟﺎﺕ – ﻏﺳﺎﻻﺕ‪...‬ﺇﻟﺦ(‬ ‫ﻣﻥ ﺃﻓﺿﻝ ﻧﻘﺎﻁ ﺍﻟﺟﺩﻝ ﺍﻟﺗﻲ ﺗﻌﺟﺑﻧﻲ ﻓﻲ ﺭﺩﻭﺩ ﻣﻣﺛﻠﻲ ﻛﻳﻭﻧﺕ ﻋﻧﺩ ﺳﺅﺍﻟﻬﻡ‪ :‬ﻣﺎﺫﺍ ﺳﻭﻑ ﻳﺣﺩﺙ ﻟﻭ ﺣﺻﻝ ﺗﺷﺑﻊ ﻟﻠﺳﻭﻕ؟ ﻭﻫﺫﺍ ﺍﻟﺭﺩ ﻓﻲ ﺍﻟﻭﺍﻗﻊ ﻳﺗﻡ ﺗﺩﺭﻳﺑﻧﺎ ﻋﻠﻳﺔ‬ ‫ﺣﻳﺙ ﺃﻥ ﻫﻧﺎﻙ ﻣﺟﻣﻭﻋﺔ ﻣﻥ ﺍﻟﺭﺩﻭﺩ ﺍﻟﺟﺎﻫﺯﺓ ﺿﺩ ﺃﻱ ﻣﺣﺎﻭﻻﺕ ﻣﻥ ﺍﻟﺿﺣﻳﺔ ﻹﻟﻘﺎء ﺃﺳﺋﻠﺔ ﻗﺩ ﺗﻌﻳﻕ ﻋﻣﻠﻳﺔ ﺩﺧﻭﻟﺔ ﻓﻲ ﻫﺫﺍ ﺍﻟﺑﺯﻧﺱ ﺍﻟﻔﺎﺷﻝ‪.‬‬ ‫ﻭﺃﻋﻧﻲ ﺑﺗﻌﺟﺑﻧﻲ ﺃﻧﻪ ﻟﻳﺱ ﺷﺊ ﻣﻥ ﺑﺎﺏ ﺍﻹﻋﺟﺎﺏ ﺑﻝ ﺃﻋﻧﻲ ﻣﻥ ﺑﺎﺏ ﺍﻟﻌﺟﺏ؟ ﻛﻳﻑ ﻳﻣﻛﻥ ﻟﻧﻅﺭﻳﺔ ﺇﻗﺗﺻﺎﺩﻳﺔ ﺻﻠﺑﺔ ﻭﻣﺗﺄﺻﻠﺔ ﻭﺗﺩﺭﺱ ﻓﻲ ﺍﻟﺟﺎﻣﻌﺎﺕ ﻭﺗﻭﺟﺩ‬ ‫ﺁﻟﻳﺎﺕ ﻭﻓﻧﻳﺎﺕ ﻣﻌﻘﺩﺓ ﻟﻠﺗﻌﺎﻣﻝ ﻣﻌﻬﺎ ﻭﺍﻟﺗﻐﻠﺏ ﻋﻠﻳﻬﺎ ﻭﺗﺩﺭﺱ ﺃﻳﺿﺎ ً ﻓﻲ ﺍﻟﺟﺎﻣﻌﺎﺕ‪ ،‬ﻛﻳﻑ ﻳﻣﻛﻥ ﺃﻥ ﺗﺗﺣﻭﻝ ﻓﺟﺄﺓ ﺇﻟﻲ ﺃﺳﻁﻭﺭﺓ‪ .‬ﻭﺍﻟﻛﺎﺭﺛﺔ ﻛﻣﺎ ﺫﻛﺭﺕ ﺳﺎﺑﻘﺎ ً ﺃﻥ‬ ‫ﺍﻟﻌﺩﻳﺩ ﻣﻥ ﻣﻣﺛﻠﻲ ﻛﻳﻭﻧﺕ ﻫﻡ ﺃﻧﻔﺳﻬﻡ ﻳﺅﻣﻧﻭﻥ ﺑﺄﻧﻬﺎ ﺃﺳﻁﻭﺭﺓ ﺑﺩﻭﻥ ﺍﻟﻧﻅﺭ ﺍﻟﻌﻣﻳﻕ ﻟﻔﻬﻡ ﻣﻌﻧﻰ ﺍﻟﺗﺷﺑﻊ‪.‬‬ ‫ﺃﻭﻻً‪ :‬ﻭﻗﺑﻝ ﺃﻱ ﺇﺛﺑﺎﺕ ﻋﻠﻣﻲ ﺳﻭﻑ ﻳﻠﻲ ﻓﺈﻥ ﺭﺩﻱ ﻋﻠﻲ ﻣﻥ ﻳﻘﻭﻝ ﺃﻥ ﺍﻟﺗﺷﺑﻊ ﺃﺳﻁﻭﺭﺓ ﻭﺭﺩﻱ ﺑﺎﻟﺗﺣﺩﻳﺩ ﻋﻠﻲ ﻣﺛﺎﻝ ﺍﻟﺛﻼﺟﺎﺕ ﻫﻭ ﺍﻵﺗﻲ‪:‬‬ ‫ﻛﻼﻡ ﺟﻣﻳﻝ ﻭﻟﻛﻥ ﺃﻧﺎ ﻋﻧﺩ ﺷﺭﺍﺋﻲ ﻟﺳﺭﻳﺭ ﻣﻥ ﻣﺣﻝ ﻻ ﺃﺧﺭﺝ ﻣﻥ ﻋﻧﺩﺓ ﺛﻡ ﺃﺑﺩﺃ ﺑﻌﺩ ﺫﻟﻙ ﺑﺩﻭﺭﻱ ﻓﻲ ﺑﻳﻊ ﺍﻟﺳﺭﺍﻳﺭ ﻭﻫﻭ ﺑﺎﻟﺿﺑﻁ ﻣﺎ ﻳﺣﺩﺙ ﻓﻲ ﻛﻳﻭﻧﺕ‪ .‬ﻋﻧﺩ ﺩﺧﻭﻝ‬ ‫ﺷﺧﺹ ﺇﻟﻲ ﺍﻟﺷﺑﻛﺔ ﻳﺑﺩﺃ ﺑﺩﻭﺭﺓ ﻓﻲ ﻣﺣﺎﻭﻟﺔ ﺇﺩﺧﺎﻝ ﺃﺷﺧﺎﺹ ﺁﺧﺭﻳﻥ‪ .‬ﻣﺣﻝ ﺍﻟﺛﻼﺟﺎﺕ ﻻ ﻳﺑﻳﻊ ﺛﻼﺟﺎﺕ ﻓﻘﻁ ﺑﻝ ﻣﻧﺗﺟﺎﺕ ﺃﺧﺭﻱ‪ .‬ﺍﻟﻣﺣﻼﺕ ﺍﻟﺗﻲ ﺗﺑﻳﻊ ﻣﻧﺗﺟﺎﺕ‬ ‫ﻭﺍﺣﺩﺓ ﻣﺛﻝ ﺗﻭﻛﻳﻼﺕ ﺍﻟﺳﻳﺎﺭﺍﺕ ﺍﻟﺑﻳﺟﻭ ﻣﺛﻼً ﻓﻬﻲ ﺗﺑﻳﻊ ﻣﻧﺗﺞ ﻭﺍﺣﺩ ﻭﻟﻛﻥ ﻋﺩﺩﻫﺎ ﻗﻠﻳﻝ ﻭﻫﻲ ﺃﻳﺿﺎ ً ﺗﻘﺩﻡ ﺧﺩﻣﺎﺕ ﺻﻳﺎﻧﺔ ﻭﺧﺩﻣﺔ ﻣﺎ ﺑﻌﺩ ﺍﻟﺑﻳﻊ ﻟﻬﺫﺍ ﺍﻟﻣﻧﺗﺞ ﻭﺑﺎﻟﺗﺎﻟﻲ‬ ‫ﻓﺩﺧﻠﻬﺎ ﻟﺔ ﻋﺩﺓ ﻣﺻﺎﺩﺭ‪ .‬ﺃﻣﺎ ﻓﻲ ﺍﻟﻧﻅﺎﻡ ﺍﻟﻬﺭﻣﻲ ﻓﺎﻟﻣﻧﺗﺞ ﺑﺈﺧﺗﻼﻑ ﺍﻟﻁﺭﻕ ﺍﻟﺫﻛﻳﺔ ﻟﺗﻘﻧﻳﻌﺔ ﺃﻭ ﺗﻘﻧﻳﻧﺔ ﻫﻭ ﻣﻧﺗﺞ ﻭﺍﺣﺩ ﻓﻘﻁ ﻭﻫﻭ ﺍﻟﺑﺯﻧﺱ‪ ،‬ﻛﻝ ﻣﻥ ﻳﺷﺗﺭﻳﺔ ﻳﺗﺣﻭﻝ ﻓﻲ‬ ‫ﻧﻔﺱ ﺍﻟﻠﺣﻅﺔ ﺇﻟﻲ ﺑﺎﺋﻊ ﻟﻧﻔﺱ ﺍﻟﻣﻧﺗﺞ ﻭﻫﻧﺎ ﻳﺣﺩﺙ ﺍﻟﺗﺷﺑﻊ ﺑﻝ ﺑﺻﻭﺭﺓ ﺃﺳﺭﻉ ﻣﻥ ﺃﻱ ﻣﻧﺗﺞ ﺁﺧﺭ ﻭﻓﻳﻣﺎ ﻳﻠﻲ ﺭﺍﺑﻁ ﻟﺗﻌﺭﻳﻑ ﻋﻣﻠﻳﺔ ﺍﻟﺗﺷﺑﻊ ﻭﺗﺄﻛﻳﺩ ﺗﺄﺻﻠﻬﺎ ﻛﻧﻅﺭﻳﺔ‬ ‫ﺇﻗﺗﺻﺎﺩﻳﺔ ﺳﻠﻳﻣﺔ‪.‬‬ ‫‪U‬‬

‫‪http://en.wikipedia.org/wiki/Market_saturation‬‬ ‫‪U‬‬

‫‪http://www.investopedia.com/terms/m/marketsaturation.asp‬‬ ‫‪U‬‬

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‫ﻋﻧﺩ ﻣﺭﺍﺟﻌﺔ ﺍﻟﺭﻭﺍﺑﻁ ﺃﺭﺟﻭ ﺗﺫﻛﺭ ﺃﻥ ﺍﻟﻣﻧﺗﺞ ﺍﻟﺫﻱ ﺳﻳﺣﺩﺙ ﻟﺔ ﺗﺷﺑﻊ ﻫﻭ ﻋﺭﺽ ﺍﻟﺑﺯﻧﺱ ﻭﺑﻧﺎء ﻋﻠﻳﺔ ﻓﺣﺗﻲ ﺍﻵﻟﻳﺎﺕ ﺍﻟﻣﺗﺎﺣﺔ ﻟﻣﻛﺎﻓﺣﺔ ﺍﻟﺗﺷﺑﻊ ﻟﻥ ﺗﺻﻠﺢ ﻭﻟﻥ‬ ‫ﻳﻣﻛﻥ ﺗﻁﺑﻳﻘﻬﺎ‪ .‬ﻭﻓﻲ ﺣﺎﻟﺔ ﺁﻟﻳﺔ ﻭﺍﺣﺩﺓ ﻳﻣﻛﻧﻬﺎ ﺣﻝ ﻫﺫﺓ ﺍﻟﻣﺷﻛﻠﺔ ﻭﻫﻲ ﺯﻳﺎﺩﺓ ﺍﻟﺳﻛﺎﻥ ﻭﺑﺎﻟﺗﺎﻟﻲ ﻓﺳﻳﺯﻳﺩ ﺍﻟﻁﻠﺏ ﻋﻠﻲ ﺍﻟﻣﻧﺗﺞ )ﺍﻟﺑﺯﻧﺱ( ﺳﺗﻅﻬﺭ ﻣﺷﻛﻠﺔ ﺃﺧﺭﻱ ﻭﻫﻲ‬ ‫ﺍﻟﺳﻣﻌﺔ ﺍﻟﺳﻳﺋﺔ ﻟﻬﺫﺍ ﺍﻟﻣﻧﺗﺞ ﻭﺍﻟﺗﻲ ﺳﺗﺯﻳﺩ ﺑﻧﻔﺱ ﻣﻌﺩﻝ ﺍﻟﺯﻳﺎﺩﺓ ﺍﻟﺳﻛﺎﻧﻳﺔ ﺑﻝ ﺑﻣﻌﺩﻝ ﺃﻛﺑﺭ‪ .‬ﻟﻣﺎﺫﺍ؟ ﻷﻥ ‪ %95‬ﻣﻣﻥ ﻳﺩﺧﻠﻭﺍ ﻫﺫﺍ ﺍﻟﺑﺯﻧﺱ ﺳﻭﻑ ﻳﻔﺷﻠﻭﺍ ﻓﻳﺔ !!!!!!!!!!!!‬ ‫ﻭﻫﺫﺓ ﺇﺣﺻﺎﺋﻳﺎﺕ ﻣﺅﻛﺩﺓ ﺑﻝ ﺃﻥ ﻓﻲ ﺃﻭﻟﻲ ﻣﺭﺍﺣﻝ ﺗﺩﺭﻳﺑﻲ ﻛﻣﻣﺛﻝ ﻟﻛﻳﻭﻧﺕ ﺗﻡ ﻋﺭﺽ ﻫﺫﺓ ﺍﻟﻣﻌﻠﻭﻣﺔ ﻋﻠﻲ ﻭﻟﻛﻥ ﻣﻥ ﺑﺎﺏ ﺍﻟﺗﺣﻔﻳﺯ ﻭﻟﺯﻳﺎﺩﺓ ﺭﻏﺑﺗﻲ ﻓﻲ ﺍﻟﻧﺟﺎﺡ‪.‬‬ ‫‪http://www.usatoday.com/money/industries/retail/2011-02-07-multilevelmarketing03_CV_N.htm‬‬ ‫‪U‬‬

‫‪U‬‬

‫‪/http://www.mlm-thetruth.com/blog/consumer-guides/shocking-statistics‬‬ ‫‪U‬‬

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‫ﻭﺑﻐﺽ ﺍﻟﻧﻅﺭ ﻋﻥ ﻧﻘﻁﺔ ﺃﻥ ﻣﻧﺗﺟﺎﺕ ﻛﻳﻭﻧﺕ ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ﻭﺍﻟﺗﻲ ﺃﺗﻣﻧﻲ ﺍﻥ ﺃﻛﻭﻥ ﺃﺛﺑﺕ ﻋﺩﻡ ﻣﻭﺿﻭﻋﻳﺗﻬﺎ ﻓﺎﻹﺣﺻﺎﺋﻳﺎﺕ ﺗﻧﻁﺑﻕ ﻋﻠﻲ ﺍﻟﺗﺳﻭﻳﻕ ﺍﻟﺷﺑﻛﻲ ﺑﻝ ﺃﻥ‬ ‫ﻛﻳﻭﻧﺕ ﻭﺿﻌﻬﺎ ﺃﺳﻭﺃ ﺑﻛﺛﻳﺭ ﺣﻳﺙ ﺃﻥ ﺑﺎﻗﻲ ﺍﻟﺷﺭﻛﺎﺕ ﻋﻠﻲ ﺍﻷﻗﻝ ﻳﻣﻛﻥ ﺗﺳﻭﻳﻕ ﻣﻧﺗﺟﺎﺗﻬﺎ ﺑﺷﻛﻝ ﻁﺑﻳﻌﻲ ﺃﻣﺎ ﻛﻳﻭﻧﺕ ﻓﻼ ﻳﻣﻛﻥ ﺫﻟﻙ‪.‬‬ ‫ﻭﺑﻧﺎء ﻋﻠﻳﺔ ﻓﻣﻊ ﻣﻌﺩﻝ ﺯﻳﺎﺩﺓ ﺍﻟﺳﻛﺎﻥ ﺳﻭﻑ ﻳﺯﻳﺩ ﺃﻳﺿﺎ ً ﻣﻌﺩﻝ ﻣﻥ ﻓﺷﻠﻭﺍ ﻓﻲ ﻫﺫﺍ ﺍﻟﺑﺯﻧﺱ ﻭﺑﻣﺎ ﺃﻥ ﻫﺫﺓ ﺍﻟﻣﻧﻅﻭﻣﺔ ﻗﺎﺋﻣﺔ ﻋﻠﻲ ﺍﻟﺳﻣﻌﺔ ﺃﻱ ﻣﺎ ﻳﻁﻠﻕ ﻋﻠﻳﺔ )‪Word‬‬ ‫‪ (Referral‬ﻭﺍﻟﺫﻱ ﻳﻭﺿﺢ ﻣﻣﺛﻠﻲ ﻛﻳﻭﻧﺕ ﺃﻧﻬﺎ ﻣﻥ ﻧﻘﺎﻁ ﺍﻟﻘﻭﺓ ﻓﻲ ﻫﺫﺓ ﺍﻟﻣﻧﻅﻭﻣﺔ‪ ،‬ﺇﻻ ﺃﻥ ﻫﺫﺓ ﺍﻟﻧﻘﻁﺔ ﺳﻭﻑ ﺗﻧﻘﻠﺏ ﺑﺗﺄﺛﻳﺭ ﻋﻛﺳﻲ ﺣﻳﺙ ﻳﻘﻭﻡ ﻣﻥ ﻓﺷﻠﻭﺍ ﺑﻧﺷﺭ‬ ‫ﺧﺑﺭ ﻋﺩﻡ ﺟﺩﻭﻱ ﻫﺫﺍ ﺍﻟﺑﺯﻧﺱ ﻭﺃﻭﻻ ﻭﺁﺧﺭﺍً ﻓﺎﻟﺯﻳﺎﺩﺓ ﺍﻟﺳﻛﺎﻧﻳﺔ ﺗﺗﻛﻭﻥ ﻣﻥ ﺃﺻﺩﻗﺎء ﻭﺃﻫﺎﻟﻲ ﻭﻣﻌﺎﺭﻑ‪ %95‬ﻣﻣﻥ ﺩﺧﻠﻭﺍ ﻛﻳﻭﻧﺕ ﻭﻣﺣﺗﻡ ﻟﻬﻡ ﺍﻟﻔﺷﻝ ﻓﻳﻬﺎ!!‪.‬‬


‫‪U‬‬

‫ﻛﻳﻭﻧﺕ ﺷﺭﻛﺔ ﺿﺧﻣﺔ ﻭﻛﺑﻳﺭﺓ ﻭﺗﻭﺍﺟﺩﺕ ﻓﻲ ﺍﻟﺳﻭﻕ ﻷﻛﺛﺭ ﻣﻥ ‪ 13‬ﺳﻧﺔ ﻭﻫﻲ ﺃﻛﺑﺭ ﺷﺭﻛﺔ ﺗﻭﺳﻌﺎ ً ﻁﺑﻘﺎ ً ﻟﻣﻭﺳﻭﻋﺔ ﺟﻳﻧﻳﺱ ﻭﺃﺳﻣﻬﺎ ﻣﺭﺗﺑﻁ ﺑﺄﺳﻣﺎء ﻣﻧﻅﻣﺎﺕ‬ ‫ﺩﻭﻟﻳﺔ ﻣﺣﺗﺭﻣﺔ ﻣﺛﻝ ‪ FIFA – Ferrari – UNFAO‬ﻭﺗﻣﺗﻠﻙ ﻣﻧﻅﻣﺔ ﺩﻭﻟﻳﺔ ﺧﻳﺭﻳﺔ ﻫﻲ ﻣﻧﻅﻣﺔ ‪RYTHM‬‬ ‫ﺍﻟﺣﻘﻳﻘﺔ‪ :‬ﻛﻳﻭﻧﺕ ﻭﻣﺎﻟﻛﻬﺎ )‪ (Vijay Eswaran‬ﻫﻲ ﻣﻥ ﺃﻛﺑﺭ ﺍﻟﺷﺭﻛﺎﺕ ﺍﻟﺗﻲ ﺗﻘﻭﻡ ﺑﻌﻣﻠﻳﺎﺕ ﺍﻟﻧﺻﺏ ﺍﻟﻘﺎﻧﻭﻧﻲ ﻧﺟﺎﺣﺎً‪ ،‬ﻓﻲ ﺭﺃﻳﻲ‪ ،‬ﻓﻲ ﺍﻟﺗﺎﺭﻳﺦ!!‬ ‫ﺃﻭﻻً‪ :‬ﺃﻛﺛﺭ ﺍﻟﺷﺭﻛﺎﺕ ﺗﻭﺳﻌﺎ ً ﻁﺑﻘﺎ ً ﻟﻣﻭﺳﻭﻋﺔ ﺟﻳﻧﻳﺱ! ﻓﻳﻣﺎ ﻳﻠﻲ ﺍﻟﺭﺍﺑﻁ ﻟﻣﻭﺳﻭﻋﺔ ﺟﻳﻧﻳﺱ ﻭﺃﺗﺣﺩﻱ ﻣﻥ ﻳﺟﺩ ﺃﻱ ﺳﺟﻝ ﺑﺫﻟﻙ‪:‬‬

‫‪http://www.guinnessworldrecords.com/Search/rdb.aspx?q=largest+OR+fastest+OR+smallest+OR+longest‬‬

‫ﺛﺎﻧﻳﺎ ً‪ :‬ﻣﻧﻅﻣﺔ ‪:RHYTHM‬‬ ‫ﻣﻧﻅﻣﺔ ‪ RHYTHM‬ﻫﻲ ﻣﻧﻅﻣﺔ ﺃﻭﻻً ﻭﺃﺧﻳﺭﺍً ﻗﺎﺋﻣﺔ ﻋﻠﻲ ﺟﻣﻊ ﺍﻟﺗﺑﺭﻋﺎﺕ ﻭﻫﺫﺍ ﻣﺛﺎﻝ ﻋﻠﻲ ﺫﻟﻙ‪:‬‬ ‫‪http://www.rythmfoundation.org/newse_110313-RYTHM-Foundation-2nd-Year-Walk-for-Life-Charity.aspx‬‬ ‫ﺃﻱ ﺃﻥ )‪ (Vijay Eswaran‬ﻻ ﻳﻘﻭﻡ ﺑﺩﻓﻊ ﺩﻭﻻﺭ ﻭﺍﺣﺩ ﻓﻘﻁ ﻣﻥ ﺃﺭﺑﺎﺡ ﻛﻳﻭﻧﺕ ﺑﻝ ﺃﻧﻬﺎ ﻣﻧﻅﻭﻣﺔ ﻓﻲ ﻣﻧﺗﻬﻰ ﺍﻟﺫﻛﺎء ﺣﻳﺙ ﺃﻧﻬﺎ ﻓﻲ ﻧﻔﺱ ﺍﻟﻭﻗﺕ ﺗﺣﻘﻕ ﻟﻛﻳﻭﻧﺕ‬ ‫ﺇﺭﺗﺑﺎﻁ ﺇﺳﻣﻬﺎ ﺑﺎﻟﻣﻧﻅﻣﺎﺕ ﺍﻟﺩﻭﻟﻳﺔ ﺍﻟﻣﺣﺗﺭﻣﺔ ﻭﻋﻧﺩ ﻣﺭﺍﺟﻌﺔ ﺍﻟﺛﻣﻥ ﺍﻟﻣﻁﻠﻭﺏ ﻟﺭﺑﻁ ﺍﻟﺷﺭﻛﺔ ﺑﻬﺫﺓ ﺍﻟﻣﻧﻅﻣﺎﺕ ﺍﻟﺩﻭﻟﻳﺔ ﻧﺟﺩ ﺃﻧﺔ ﺛﻣﻥ ﻗﻠﻳﻝ ﺟﺩﺍً ﻭﻋﻧﺩ ﺣﺳﺎﺑﺔ ﺑﺷﻛﻝ‬ ‫ﻣﻭﺿﻭﻋﻲ ﻻ ﻳﻌﻛﺱ ﺭﻏﺑﺔ ﺣﻘﻳﻘﻳﺔ ﻓﻲ ﻋﻣﻝ ﺍﻟﺧﻳﺭ ﺑﻝ ﻓﻘﻁ ﺭﻏﺑﺔ ﻓﻲ ﺍﻟﻅﻬﻭﺭ ﺑﻣﻅﻬﺭ ﻧﻅﻳﻑ ﻭﺷﺭﻳﻑ‪ ،‬ﻣﺛﺎﻝ‪:‬‬ ‫ﺗﺑﺭﻋﺕ ﻛﻳﻭﻧﺕ ﻋﻥ ﻁﺭﻳﻕ ﻣﻧﻅﻣﺔ ‪ RHYTHM‬ﺇﻟﻲ ﻣﻧﻅﻣﺔ ‪ UNFAO‬ﻭﻫﻭ ﺍﻟﺷﺊ ﺍﻟﺫﻱ ﻳﻔﺧﺭ ﺑﺫﻛﺭﺓ ﻣﻣﺛﻠﻲ ﻛﻳﻭﻧﺕ ﻋﻧﺩ ﻋﺭﺿﻬﻡ ﻟﺗﺎﺭﻳﺦ ﺍﻟﺷﺭﻛﺔ ﺍﻟﻌﺭﻳﻕ‪،‬‬ ‫ﺑﻣﺑﻠﻎ ‪ 11000‬ﺩﻭﻻﺭ ﺗﻘﺭﻳﺑﺎ ً – ﺃﺭﺑﺎﺡ ﻛﻳﻭﻧﺕ ﻓﻲ ﻧﻔﺱ ﺍﻟﺳﻧﺔ ﻣﻠﻳﺎﺭ ﺩﻭﻻﺭ )ﻫﺫﺍ ﺑﺩﻭﻥ ﺫﻛﺭ ﻛﻡ ﺍﻟﺗﺑﺭﻋﺎﺕ ﺍﻟﺫﻱ ﺗﻡ ﺟﻣﻌﺔ ﻓﻲ ﻧﻔﺱ ﺍﻟﺳﻧﺔ( ﻓﺑﺈﺳﺗﺧﺩﺍﻡ ﺍﻟﺗﻛﺎﻣﻝ‬ ‫ﻭﺍﻟﺗﻔﺎﺿﻝ ﺇﺫﺍ ﺇﻓﺗﺭﺿﺕ ﺃﻥ ﻣﺭﺗﺑﻲ ‪ 6000‬ﺟﻧﻳﺔ ﻓﻲ ﺍﻟﺷﻬﺭ ﺃﻱ ‪ 72000‬ﺟﻧﻳﺔ ﻓﻲ ﺍﻟﺳﻧﺔ ﻭﻁﺑﻘﺕ ﺍﻟﺗﻔﺎﺿﻝ ﻭﺍﻟﺗﻛﺎﻣﻝ ﻋﻠﻲ ﺣﺟﻡ ﺗﺑﺭﻉ ﻛﻳﻭﻧﺕ ﺑﺎﻟﻣﻘﺎﺭﻧﺔ ﻣﻥ‬ ‫ﻣﺑﻳﻌﺎﺗﻬﺎ ﺍﻟﺳﻧﻭﻳﺔ ﺳﺄﺟﺩ ﺃﻥ ﺍﻟﻣﻭﻗﻑ ﻣﻣﺎﺛﻝ ﻷﻥ ﺃﻗﻭﻡ ﺑﺎﻟﺗﺻﺩﻕ ﻓﻲ ﺍﻟﺳﻧﺔ ﺏ ‪ 79‬ﺳﻧﺕ ﺃﻱ ‪ 5‬ﺟﻧﻳﻬﺎﺕ ﺗﻘﺭﻳﺑﺎ ً !!!!!!!!‬ ‫ﻫﻝ ﺗﻌﺗﺑﺭ ﺍﻟﺷﺧﺹ ﺍﻟﺫﻱ ﻳﺑﻠﻎ ﻣﺭﺗﺑﺔ ‪ 6000‬ﺟﻧﻳﺔ ﻓﻲ ﺍﻟﺷﻬﺭ ﻭﻳﺗﺻﺩﻕ ﺏ‪ 5‬ﺟﻧﻳﻬﺎﺕ ﻓﻲ ﺍﻟﺳﻧﺔ ﺷﺧﺹ ﺣﺭﻳﺹ ﺣﻘﻳﻘﻳﺎ ً ﻋﻠﻲ ﻓﻌﻝ ﺍﻟﺧﻳﺭ ﺃﻡ ﺃﻧﻬﺎ ﻣﺟﺭﺩ ﻭﺍﺟﻬﺔ‬ ‫ﺑﻝ ﻭﺳﻳﻠﺔ ﺃﺧﺭﻱ ﻟﺟﻣﻊ ﺍﻟﻣﺎﻝ؟ ﻭﺑﺎﻟﺗﺎﻟﻲ ﻓﻘﺩ ﺃﺻﺑﺢ ﻟﺩﻱ ﻣﻣﺛﻠﻲ ﻛﻳﻭﻧﺕ ﺍﻵﻥ ﻓﺭﺻﺔ ﺣﻘﻳﻘﻳﺔ ﻹﺛﺑﺎﺕ ﺃﻥ ﺍﻟﺷﺭﻛﺔ ﻣﺣﺗﺭﻣﺔ ﻷﻥ ﺇﺳﻣﻬﺎ ﻳﺭﺗﺑﻁ ﺑﻣﻧﻅﻣﺔ ﺩﻭﻟﻳﺔ ﻣﻥ‬ ‫ﺍﻷﻣﻡ ﺍﻟﻣﺗﺣﺩﺓ ﻭﺍﻟﺛﻣﻥ = ‪ 5‬ﺟﻧﻳﻬﺎﺕ ﻓﻘﻁ!!!‬ ‫ﺃﻣﺎ ﺑﺎﻟﻧﺳﺑﺔ ﻟﺩﻋﻡ ﻓﺭﻳﻕ ‪ FERRARI‬ﻭﺍﻝ ‪ FIFA‬ﻓﺄﻋﺗﻘﺩ ﺃﻥ ﺍﻟﺻﻭﺭﺓ ﻣﻣﺎﺛﻠﺔ ﻭﺃﺻﺑﺣﺕ ﻭﺍﺿﺣﺔ ﺍﻵﻥ‪.‬‬ ‫ﺛﺎﻟﺛﺎ ً‪(Vijay Eswaran) :‬‬ ‫ﻫﺫﺍ ﺍﻟﺭﺟﻝ ﺗﻡ ﺇﺗﻬﺎﻣﺔ ﺳﺎﺑﻘﺎ ً ﻓﻲ ﻗﺿﺎﻳﺎ ﻧﺻﺏ ﻣﺗﻌﺩﺩﺓ ﻭﻟﻳﺳﺕ ﻗﺿﻳﺔ ﻭﺍﺣﺩﺓ ﻭﻟﻛﻥ ﺑﺎﻟﻁﺑﻊ ﻛﻣﺎ ﺳﺑﻕ ﺗﻭﺿﻳﺣﺔ ﻓﺟﻣﻳﻊ ﻧﺷﺎﻁﺎﺕ ﺍﻟﺷﺭﻛﺔ ﻣﻘﻧﻌﺔ ﻭﻣﻘﻧﻧﺔ ﺟﻳﺩﺍً ﻭﻟﺫﻟﻙ‬ ‫ﻟﻡ ﺗﺛﺑﺕ ﺍﻟﺗﻬﻡ ﻋﻠﻳﺔ ﻓﻘﻁ ﻟﻘﻭﺓ ﻭﻛﻔﺎءﺓ ﻣﺣﺎﻣﻳﻥ ﺍﻟﺷﺭﻛﺔ‪.‬‬ ‫‪http://articles.timesofindia.indiatimes.com/2008-05-19/chennai/27763763_1_gold-quest-international-arrest‬‬‫‪warrant-chennai-police‬‬ ‫‪http://classic-web.archive.org/web/20070512152016/http://www.iht.com/articles/ap/2007/05/07/asia/AS-GEN‬‬‫‪Malaysia-Indonesia-Fraud.php‬‬ ‫ﻭﺣﺗﻲ ﺇﺫﺍ ﻟﻡ ﻳﺗﻡ ﺛﺑﻭﺕ ﺍﻷﺩﻟﺔ ﻓﻲ ﺗﻠﻙ ﺍﻟﻘﺿﺎﻳﺎ ﻓﺎﻟﺳﺅﺍﻝ ﻣﺭﺓ ﺃﺧﺭﻱ‪ :‬ﻟﻣﺎﺫﺍ ﻟﻡ ﻳﺗﻬﻡ ﻧﺟﻳﺏ ﺳﻭﻳﺭﺱ ﻣﺛﻼً ﺃﻭ‪ Donald Trump‬ﺃﻭ ‪ Bill Gates‬ﺃﻭ ﻏﺎﻟﺑﻳﺔ ﺭﺟﺎﻝ‬ ‫ﺍﻷﻋﻣﺎﻝ ﺍﻟﻣﺣﺗﺭﻣﻳﻥ ﻋﻠﻲ ﻣﺳﺗﻭﻱ ﺍﻟﻌﺎﻟﻡ ﻓﻲ ﻗﺿﺎﻳﺎ ﻣﻣﺎﺛﻠﺔ؟؟؟ﻓﺣﺗﻲ ﻋﻧﺩﻣﺎ ﺇﺗﻬﻡ ‪ Bill Gates‬ﻓﻲ ﻗﺿﻳﺔ ﻛﺎﻧﺕ ﻗﺿﻳﺔ ﺇﺣﺗﻛﺎﺭ ﻭﻟﻳﺳﺕ ﻧﺻﺏ ﺃﻭ ﺗﺯﻭﻳﺭ‪.‬‬ ‫ﺃﻣﺎ ﻓﻳﻣﺎ ﻳﺗﻌﻠﻕ ﺃﻧﺔ ﺭﺟﻝ ﺫﻭ ﺭﺅﻳﺔ ﻭﻗﺎﻡ ﺑﻛﺗﺎﺑﺔ ﺃﻛﺛﺭ ﻣﻥ ﻛﺗﺎﺏ ﺭﺍﺋﻊ ﻓﺄﻭﺩ ﺍﻟﺗﺫﻛﻳﺭ ﺑﺄﻥ ﻛﺗﺎﺏ ﺃﺩﻭﻟﻑ ﻫﺗﻠﺭ "ﻛﻔﺎﺣﻲ" ﻫﻭ ﺃﻳﺿﺎ ً ﻣﻥ ﺍﻟﻛﺗﺏ ﺍﻟﺭﺍﺋﻌﺔ ﻓﻲ ﻧﻅﺭ ﺑﻌﺽ‬ ‫ﺍﻷﺷﺧﺎﺹ ﺇﻻ ﺃﻥ ﻫﺗﻠﺭ ﺳﻳﻅﻝ ﺃﻛﺑﺭ ﺳﻔﺎﺡ ﻓﻲ ﺍﻟﺗﺎﺭﻳﺦ!‬ ‫ﻭﻣﺎ ﻳﺗﻌﻠﻕ ﺑﺣﺻﻭﻟﺔ ﻋﻠﻲ ﺟﻭﺍﺋﺯ ﺩﻭﻟﻳﺔ ﻣﺗﻌﺩﺩﺓ ﻓﻠﻥ ﺣﺗﻲ ﺃﻫﺗﻡ ﺑﺎﻟﺗﻌﻠﻳﻕ ﻋﻠﻲ ﻫﺫﺍ ﺧﺎﺻﺔ ﺑﻌﺩ ﺛﻭﺭﺓ‪ 25‬ﻳﻧﺎﻳﺭ ﺣﻳﺙ ﻳﺟﻠﺱ ﺍﻵﻥ ﺍﻟﻌﺩﻳﺩ ﻣﻥ ﺍﻟﺣﺎﺻﻠﻲ ﻋﻠﻲ‬ ‫ﺍﻟﺟﻭﺍﺋﺯ ﻭﺍﻟﺗﻘﺩﻳﺭﺍﺕ ﺍﻟﺩﻭﻟﻳﺔ ﻓﻲ ﺳﺟﻥ ﻣﺯﺭﻋﺔ ﻁﺭﺓ!‬ ‫ﺭﺍﺑﻌﺎ ً‪ :‬ﺍﻟﺗﻭﺍﺟﺩ ﺍﻟﺩﻭﻟﻲ ﻟﻛﻳﻭﻧﺕ‪ :‬ﻛﻳﻭﻧﺕ ﻓﻌﻼً ﻣﺗﻭﺍﺟﺩﺓ ﺩﻭﻟﻳﺎ ً ﻭﻫﺫﺍ ﻫﻭ ﺍﻟﺳﺭ ﻓﻲ ﺗﻭﺍﺟﺩ ﺷﺭﻛﺔ ﺗﻁﺑﻕ ﻧﻅﺎﻡ ﻫﺭﻣﻲ ﻣﻘﻧﻊ ﻟﻛﻝ ﻫﺫﺓ ﺍﻟﺳﻧﻭﺍﺕ! ﻓﻌﻣﻠﻳﺔ ﺍﻟﺗﺷﺑﻊ ﻧﻔﺳﻬﺎ‬ ‫ﻟﻥ ﺗﺣﺩﺙ ﻓﻲ ﺳﻧﺔ ﺃﻭ ﺇﺛﻧﺎﻥ ﺃﻭ ﺣﺗﻲ ﻋﺷﺭﺓ ﺳﻧﻭﺍﺕ ﺇﺫﺍ ﻣﺎ ﺗﻡ ﺗﻭﺯﻳﻊ ﺍﻟﻧﺷﺎﻁ ﻋﻠﻲ ﻗﺎﻋﺩﺓ ﻋﺭﻳﺿﺔ ﺟﺩﺍً ﻣﻥ ﺍﻷﺳﻭﺍﻕ ﻭﺍﻟﺑﻼﺩ ﻭﻟﻛﻥ ﻫﻧﺎ ﺃﻳﺿﺎ ً ﻳﺟﺏ ﺍﻟﻧﻅﺭ ﺑﺷﻛﻝ‬ ‫ﻣﻔﺻﻝ ﺃﻛﺛﺭ ﻟﻧﺷﺎﻁ ﻛﻳﻭﻧﺕ ﺍﻟﺩﻭﻟﻲ ﺃﻭ ﻛﻣﺎ ﻳﻘﺎﻝ‪" :‬ﻳﺟﺏ ﻗﺭﺍءﺓ ﻣﺎﺑﻳﻥ ﺍﻟﺳﻁﻭﺭ" ﻛﺎﻵﺗﻲ‪:‬‬ ‫ﺗﻭﺍﺟﺩ ﻛﻳﻭﻧﺕ ﺍﻟﺩﻭﻟﻲ ﻫﻭ ﻣﻛﺛﻑ ﻓﻲ ﺍﻟﺩﻭﻝ ﺍﻟﻌﺭﺑﻳﺔ ﻭﺍﻟﺩﻭﻝ ﺍﻷﻓﺭﻳﻘﻳﺔ ﻭﺍﻵﺳﻳﻭﻳﺔ ﺍﻟﻔﻘﻳﺭﺓ‪ .‬ﻓﻬﺫﺓ ﺍﻟﺷﻌﻭﺏ ﻫﻲ ﺍﻷﻛﺛﺭ ﺟﻬﻼً ﺑﻣﺧﺎﻁﺭ ﻭﺑﻔﻧﻳﺎﺕ ﺍﻷﻧﻅﻣﺔ ﺍﻟﻬﺭﻣﻳﺔ‬ ‫ﻭﻓﻲ ﺍﻟﻭﻗﺕ ﻧﻔﺳﺔ ﻫﻲ ﺷﻌﻭﺏ ﻏﺎﻟﺑﺎ ً ﻓﻘﻳﺭﺓ ﺃﻭ ﻧﺎﻣﻳﺔ ﻭﺣﻠﻡ ﺍﻟﺛﺭﺍء ﺳﻭﺍء ﺍﻟﺳﺭﻳﻊ ﺃﻭ ﺍﻟﻘﺭﻳﺏ ﻳﻣﻛﻥ ﺗﺳﻭﻳﻘﺔ ﺑﺳﻬﻭﻟﺔ‪.‬‬


‫ﺍﻟﺩﻭﻝ ﺍﻟﺗﻲ ﺗﻭﺍﺟﺩﺕ ﻓﻳﻬﺎ ﻛﻳﻭﻧﺕ ﻟﻔﺗﺭﺓ ﻁﻭﻳﻠﺔ ﻫﻰ ﻧﻔﺱ ﺍﻟﺩﻭﻝ ﺍﻟﺗﻲ ﺣﺩﺛﺕ ﻓﻳﻬﺎ ﺍﻹﺗﻬﺎﻣﺎﺕ ﺑﺎﻟﻧﺻﺏ ﺿﺩ ﻣﺎﻟﻙ ﺍﻟﺷﺭﻛﺔ ﻣﺛﻝ ﺍﻟﻬﻧﺩ ﻭﺍﻟﻔﻠﻳﺑﻳﻥ‪.‬‬ ‫ﺗﻭﺍﺟﺩ ﻛﻳﻭﻧﺕ ﻓﻲ ﺍﻟﺩﻭﻝ ﺍﻟﻣﺗﻘﺩﻣﺔ ﻣﺛﻝ ﺃﻭﺭﻭﺑﺎ ﻭﺍﻷﻣﺭﻳﻛﺗﻳﻥ ﻭﺃﺳﺗﺭﺍﻟﻳﺎ ﻫﻭ ﺗﻭﺍﺟﺩ ﺿﻌﻳﻑ ﺟﺩﺍً ﻣﻊ ﺍﻟﻌﻠﻡ ﺃﻥ ﺃﻏﻠﺏ ﻣﻧﺗﺟﺎﺕ ﺍﻟﺷﺭﻛﺔ ﻫﻲ ﻣﺻﻧﻌﺔ ﻓﻲ ﺷﺭﻛﺎﺕ‬ ‫ﺃﻭﺭﻭﺑﻳﺔ ﻣﺛﻝ ﻛﻝ ﻣﻧﺗﺟﺎﺕ ﺍﻟﻁﺎﻗﺔ ﻭﺍﻟﺳﺎﻋﺎﺕ ﻣﺛﻼً ﺗﺻﻧﻊ ﻓﻲ ﺃﻟﻣﺎﻧﻳﺎ ﻭﻣﻊ ﺫﻟﻙ ﻫﻧﺎﻙ ﻋﻼﻣﺔ ﺇﺳﺗﻔﻬﺎﻡ ﺿﺧﻣﺔ ﻋﻥ ﻛﻳﻔﻳﺔ ﺃﻥ ﻳﺗﻡ ﺗﺻﻧﻳﻊ ﻣﻧﺗﺞ ﻓﻲ ﺩﻭﻟﺔ ﻣﺎ ﻭﻻ‬ ‫ﻳﻭﺟﺩ ﺃﻱ ﻧﻭﻉ ﻣﻥ ﺍﻟﺗﺳﻭﻳﻕ ﻟﻬﺫﺍ ﺍﻟﻣﻧﺗﺞ ﺑﺗﻠﻙ ﺍﻟﺩﻭﻟﺔ ﻭﺍﻹﺟﺎﺑﺔ ﻓﻲ ﺣﺎﻟﺔ ﺃﻟﻣﺎﻧﻳﺎ ﺃﻥ ﺃﻟﻣﺎﻧﻳﺎ ﻣﻥ ﺍﻟﺩﻭﻝ ﺍﻷﻭﺭﻭﺑﻳﺔ ﺍﻟﺻﺎﺭﻣﺔ ﺟﺩﺍً ﺑﺷﺄﻥ ﻗﻭﺍﻧﻳﻥ ﺍﻷﻧﻅﻣﺔ ﺍﻟﻬﺭﻣﻳﺔ ﻣﺛﻝ‬ ‫ﻛﻳﻭﻧﺕ‪.‬‬ ‫ﺃﻣﺎ ﺍﻟﺩﻭﻟﺔ ﺍﻟﺗﻲ ﺗﻌﺗﺑﺭ ﻛﻳﻭﻧﺕ ﻣﺗﻭﺍﺟﺩﺓ ﺑﻬﺎ ﻭﻟﻥ ﺃﻗﻭﻝ ﺑﻘﻭﺓ ﺑﻝ ﺑﺷﻛﻝ ﻣﻠﺣﻭﻅ ﻓﻬﻲ ﺇﻧﺟﻠﺗﺭﺍ ﻭﺳﻭﻑ ﻳﻌﻠﻡ ﻛﻝ ﻣﻥ ﺯﺍﺭ ﻟﻧﺩﻥ ﻣﺛﻼً ﺃﻥ ﻫﻧﺎﻙ ﻧﺳﺑﺔ ﻛﺑﻳﺭﺓ ﻣﻥ ﺍﻟﻌﺭﺏ‬ ‫ﻭﺍﻟﺷﻌﻭﺏ ﺍﻵﺳﻳﻭﻳﺔ ﻣﺛﻝ ﺍﻟﻬﻧﻭﺩ ﻭﺍﻟﺑﺎﻛﺳﺗﺎﻧﻳﻳﻥ ﺗﻌﻳﺵ ﻫﻧﺎﻙ ﻭﻫﻲ ﻓﻘﻁ ﺍﻟﻔﺋﺔ ﺍﻟﻭﺣﻳﺩﺓ ﺗﻘﺭﻳﺑﺎ ً ﺍﻟﺗﻲ ﻟﻬﺎ ﻧﺷﺎﻁ ﻣﻊ ﻛﻳﻭﻧﺕ‪.‬‬ ‫ﺑﺎﻹﺿﺎﻓﺔ ﻟﺫﻟﻙ ﻓﻛﻳﻭﻧﺕ ﺗﺗﻌﻣﺩ ﺃﻥ ﺗﻅﻬﺭ ﻓﻲ ﻣﻭﻗﻊ )‪ (V‬ﻭﻫﻭ ﻳﺗﻌﻠﻕ ﺑﻘﺻﺹ ﺍﻟﻧﺟﺎﺡ ﻭﺑﺎﻟﺩﻭﺭﺍﺕ ﺍﻟﺗﺩﺭﻳﺑﻳﺔ ﻭﺍﻟﻧﺷﺎﻁﺎﺕ ﺍﻟﺩﻭﻟﻳﺔ ﻟﻠﺷﺭﻛﺔ‪ ،‬ﺗﺗﻌﻣﺩ ﺃﻥ ﺗﻅﻬﺭ ﺗﻭﺍﺟﺩ‬ ‫ﻓﻲ ﺩﻭﻝ ﺃﻭﺭﻭﺑﻳﺔ ﻭﺃﻣﺭﻳﻛﻳﺎ ﻭﺃﺳﺗﺭﺍﻟﻳﺎ ﻟﻺﻳﺣﺎء ﺑﻧﺷﺎﻁ ﻓﻌﻠﻲ ﺇﻻ ﺇﻧﺔ ﺇﺫﺍ ﺫﻫﺑﺕ ﻟﺗﻠﻙ ﺍﻟﺭﻭﺍﺑﻁ ﺳﺗﺟﺩ ﺇﻣﺎ ﺻﻔﺣﺔ ﺧﺎﻟﻳﺔ ﺗﻣﺎﻣﺎ ﻣﺛﻝ ﻓﻲ ﺣﺎﻟﺔ ﺍﻟﻧﺭﻭﻳﺞ ﺃﻭ ﻓﺭﻧﺳﺎ ﺃﻭ‬ ‫ﺩﻭﻝ ﺃﻭﺭﻭﺑﻳﺔ ﺃﺧﺭﻱ ﺃﻭ ﺳﺗﺟﺩ ﻧﺷﺎﻁ ﻻ ﻳﻌﻧﻲ ﺇﻁﻼﻗﺎ ً ﺗﻭﺍﺟﺩ ﻟﻠﺷﺭﻛﺔ ﺃﻭ ﻧﺷﺎﻁ ﻓﻌﻠﻲ ﺑﻬﺫﺓ ﺍﻟﺩﻭﻟﺔ‪ ،‬ﻣﺛﻼً ﺳﺗﺟﺩ ﻭﺭﺷﺔ ﻋﻣﻝ ﻟﻠﺗﻌﺭﻳﻑ ﺑﻛﻳﻭﻧﺕ ﻣﺛﻼً ﺃﻭ ﻣﻧﺗﺟﺎﺗﻬﺎ‬ ‫ﻭﻟﻛﻥ ﻫﻝ ﻳﻌﻧﻲ ﻫﺫﺍ ﻧﺷﺎﻁ ﻓﻌﻠﻲ ﻟﻠﺷﺭﻛﺔ؟‬ ‫ﻋﻠﻲ ﺍﻟﺭﻏﻡ ﻣﻥ ﺃﻥ ﻣﺭﻛﺯ ﺍﻟﺷﺭﻛﺔ ﻓﻲ ﺁﺳﻳﺎ ﺇﻻ ﺃﻥ ﺍﻟﺷﺭﻛﺔ ﻟﻳﺱ ﻟﻬﺎ ﺃﻱ ﺗﻭﺍﺟﺩ ﻓﻲ ﻭﺍﺣﺩ ﻣﻥ ﺃﻗﻭﻱ ﺍﻷﺳﻭﺍﻕ ﻭﻫﻲ ﺍﻟﻳﺎﺑﺎﻥ ﻋﻠﻣﺎ ً ﺑﺄﻥ ﻣﺳﺗﻭﻱ ﺍﻟﺩﺧﻝ ﻓﻲ ﺍﻟﻳﺎﺑﺎﻥ‬ ‫ﻋﺎﻟﻲ ﺟﺩﺍً ﻭﻟﻛﻥ ﺃﻳﺿﺎ ً ﺍﻟﻳﺎﺑﺎﻥ ﺩﻭﻟﺔ ﺗﻁﺑﻕ ﻗﻭﺍﻧﻳﻥ ﺇﻗﺗﺻﺎﺩﻳﺔ ﺻﺎﺭﻣﺔ ﺟﺩﺍً ﻟﺣﻣﺎﻳﺔ ﺷﻌﺑﻬﺎ‪.‬‬ ‫ﻳﻣﻛﻥ ﺍﻟﺗﺄﻛﺩ ﻣﻥ ﻛﻝ ﺍﻟﻣﻌﻠﻭﻣﺎﺕ ﺍﻟﺳﺎﺑﻘﺔ ﻭﻣﺭﺍﺟﻌﺔ ﺧﺭﺍﺋﻁ ﺗﻭﺯﻳﻊ ﻧﺷﺎﻁ ﻛﻳﻭﻧﺕ ﻣﻥ‪:‬‬ ‫‪http://www.the-v.net/en/Global_Events‬‬ ‫ﺧﺎﻣﺳﺎ ً‪ :‬ﻣﻧﻅﻭﻣﺔ ﻛﻳﻭﻧﺕ ﺍﻟﺩﻋﺎﺋﻳﺔ ﺍﻟﻘﻭﻳﺔ‪:‬‬ ‫ﻛﻳﻭﻧﺕ ﻟﺩﻳﻬﺎ ﻣﻧﻅﻭﻣﺔ ﺩﻋﺎﺋﻳﺔ ﻓﻲ ﻏﺎﻳﺔ ﺍﻟﻘﻭﺓ ﻣﻭﺟﻬﺔ ﻓﻘﻁ ﻟﻠﺿﺣﺎﻳﺎ ﻣﻥ ﻣﻣﺛﻠﻲ ﺍﻟﺷﺭﻛﺔ ﻭﺣﻳﻥ ﺍﻟﻧﻅﺭ ﺑﻌﻧﺎﻳﺔ ﻭﺑﻣﺑﺩﺃ "ﻗﺭﺍءﺓ ﻣﺎ ﺑﻳﻥ ﺍﻟﺳﻁﻭﺭ" ﻧﻛﺗﺷﻑ ﺍﻵﺗﻲ‪:‬‬ ‫ﺇﺫﺍ ﻛﺎﻧﺕ ﺷﺭﻛﺔ ﻣﺎ ﺗﺧﺻﺹ ﻣﻳﺯﺍﻧﻳﺔ ﺿﺧﻣﺔ ﻟﻠﺩﻋﺎﻳﺔ ﺍﻟﻐﻳﺭ ﻣﺑﺎﺷﺭﺓ ﻋﻥ ﻧﻔﺳﻬﺎ ﻋﻥ ﻁﺭﻳﻕ ﺭﻋﺎﻳﺔ ﻓﺭﻕ ﺭﻳﺎﺿﻳﺔ ﻭﻣﻧﻅﻣﺎﺕ ﻣﻥ ﺍﻟﻣﻔﺗﺭﺽ ﺃﻧﻬﺎ ﺧﻳﺭﻳﺔ ﻭﻣﻭﺍﻗﻊ‬ ‫ﺇﻟﻛﺗﺭﻭﻧﻳﺔ ﻓﻲ ﻏﺎﻳﺔ ﺍﻟﺟﻭﺩﺓ ﻭﺇﻧﺗﺎﺝ ﺃﻓﻼﻡ ﺗﻌﻠﻳﻣﻳﺔ‪.......‬ﺇﻟﺦ‪ ،‬ﻓﻣﺎ ﻫﻭ ﺍﻟﻬﺩﻑ ﺃﺳﺎﺳﺎ ﻣﻥ ﺃﻥ ﺗﺗﺑﻧﻲ ﺗﻠﻙ ﺍﻟﺷﺭﻛﺔ ﻧﻅﺎﻡ ﺍﻟﺗﺳﻭﻳﻕ ﺍﻟﺷﺑﻛﻲ ﺍﻟﺫﻱ ﻳﻛﻭﻥ ﺍﻟﻬﺩﻑ ﺍﻟﺭﺋﻳﺳﻲ‬ ‫ﻣﻧﺔ ﻫﻭ ﺗﻭﻓﻳﺭ ﻣﺻﺎﺭﻳﻑ ﺍﻟﺩﻋﺎﻳﺔ ﻭﺍﻟﺗﺳﻭﻳﻕ ﻭﺍﻹﻋﻼﻧﺎﺕ؟ ﻫﻝ ﻣﻥ ﺍﻟﻣﻧﻁﻘﻲ ﺃﻥ ﺃﺭﻳﺩ ﺍﻟﺗﻭﻓﻳﺭ ﻓﻲ ﺇﻋﻼﻥ ﻓﻲ ﻗﻧﺎﺓ ﺗﻠﻳﻔﺯﻳﻭﻧﻳﺔ ﺛﻡ ﺃﻗﻭﻡ ﺑﺈﻧﺷﺎء ﻗﻧﺎﺓ ﻛﺎﻣﻠﺔ ﻻ ﺗﺩﺭ‬ ‫ﺭﺑﺢ ﺣﻳﺙ ﺃﻧﻬﺎ ﻻ ﺗﻌﻠﻥ ﻟﺟﻬﺎﺕ ﺃﺧﺭﻱ ﻭﺃﺗﺣﻣﻝ ﺗﻛﺎﻟﻳﻑ ﻫﺫﺓ ﺍﻟﻘﻧﺎﺓ ﻭﻣﻳﺯﺍﻧﻳﺗﻬﺎ؟‬ ‫ﺳﺅﺍﻝ ﺃﺧﻳﺭ ﻓﻲ ﻫﺫﺍ ﺍﻟﻣﻭﺿﻭﻉ؟ ﻟﻣﺎﺫﺍ ﺗﻘﻭﻡ ﺍﻟﺷﺭﻛﺔ ﺑﺗﻐﻳﻳﺭ ﺇﺳﻣﻬﺎ ﺑﺷﻛﻝ ﻣﺳﺗﻣﺭ؟؟ ﻛﺎﻧﺕ ﻓﻲ ﺍﻟﺑﺩﺍﻳﺔ ﻛﻭﻳﺳﺕ ﻧﺕ ﻭﺃﺻﺑﺣﺕ ﻛﻳﻭﻧﺕ؟ ﻫﻝ ﻣﻥ ﺍﻟﻣﻧﻁﻘﻲ ﺑﻌﺩ ﺑﻧﺎء‬ ‫ﺳﻣﻌﺔ ﺟﻳﺩﺓ ﻭﻛﻣﺎ ﻳﻘﺎﻝ ﺃﺻﺑﺢ ﻟﻲ "ﺇﺳﻡ ﻓﻲ ﺍﻟﺳﻭﻕ" ﺃﻗﻭﻡ ﺑﺗﻐﻳﻳﺭﺓ؟ ﺇﻻ ﻁﺑﻌﺎ ً ﺇﺫﺍ ﻛﺎﻥ ﻫﺫﺍ ﺍﻹﺳﻡ ﻻ ﺗﺻﺎﺣﺑﺔ ﺳﻣﻌﺔ ﺟﻳﺩﺓ ﻓﺑﺎﻟﺗﺎﻟﻲ ﻳﺟﺏ ﺗﻐﻳﻳﺭﺓ ﺣﺗﻲ ﺃﺳﺗﻁﻳﻊ‬ ‫ﺩﺧﻭﻝ ﺃﺳﻭﺍﻕ ﺃﺧﺭﻱ!‬ ‫ﺍﻟﻔﺗﻭﻱ ﺍﻟﺷﺭﻋﻳﺔ ﺑﺟﻭﺍﺯ ﺍﻟﺗﻌﺎﻣﻝ ﻣﻊ ﻛﻳﻭﻧﺕ‪:‬‬ ‫ﻓﺗﻭﻱ ﺟﻭﺍﺯ ﺍﻟﺗﻌﺎﻣﻝ ﻣﻊ ﻛﻳﻭﻧﺕ ﺻﺣﻳﺣﺔ ﻭﻟﻛﻥ ﺑﺷﺭﻭﻁ ﺃﻳﺿﺎ ً ﻭﺍﺿﺣﺔ ﻭﺻﺭﻳﺣﺔ ﻭﻫﻰ ﺃﻥ ﻳﻛﻭﻥ ﺍﻟﻣﻧﺗﺞ ﻫﻭ ﺍﻷﺻﻝ ﻭﺍﻟﺳﺑﺏ ﺍﻟﺭﺋﻳﺳﻲ ﻟﻠﺷﺭﺍء ﻭﺃﻻ ﻳﻛﻭﻥ ﻫﻧﺎﻙ‬ ‫ﻏﺭﺭ‪ .‬ﻭﺍﻟﺳﺅﺍﻝ ﻫﻧﺎ ﻟﻣﻣﺛﻠﻲ ﻛﻳﻭﻧﺕ‪ :‬ﻫﻝ ﺫﻛﺭﺕ ﻟﺿﺣﻳﺗﻙ ﻗﺑﻝ ﺃﻥ ﺗﺩﺧﻠﺔ ﺍﻟﺑﺯﻧﺱ ﺃﻥ ﻧﺳﺑﺔ ﺍﻟﻔﺷﻝ ﻓﻲ ﻫﺫﺍ ﺍﻟﺑﺯﻧﺱ ﺗﺻﻝ ﺇﻟﻲ‪%95‬؟؟ﺇﺫﺍ ﻟﻡ ﺗﻔﻌﻝ ﻓﻬﻧﺎﻙ ﻏﺭﺭ‬ ‫ﻭﺍﻟﺗﻌﺎﻣﻝ ﺣﺭﺍﻡ ﺷﺭﻋﺎ ً ﻭﻗﻁﻌﺎ ً‪ .‬ﻭﺍﻟﺳﺅﺍﻝ ﻟﺿﺣﺎﻳﺎ ﺍﻟﻣﺳﺗﻘﺑﻝ‪ :‬ﻫﻝ ﻛﺎﻥ ﻫﺩﻓﻙ ﻣﻥ ﺍﻹﻧﺿﻣﺎﻡ ﻟﻛﻳﻭﻧﺕ ﻫﻭ ﺷﺭﺍء ﺍﻟﻣﻧﺗﺞ؟؟؟ ﺇﺫﺍ ﻟﻡ ﻳﻛﻥ ﻓﺎﻟﺗﻌﺎﻣﻝ ﻣﻌﻬﺎ ﺣﺭﺍﻡ ﺷﺭﻋﺎ ً‬ ‫ﻭﻗﻁﻌﺎ ً‪.‬‬ ‫‪http://www.youtube.com/watch?v=OLpcKAbCK2c&feature=related‬‬ ‫ﺭﺍﺟﻊ ﻧﻬﺎﻳﺔ ﻫﺫﺍ ﺍﻟﻔﻳﺩﻳﻭ ﺳﺗﺭﻱ ﻣﺎ ﻳﺄﺗﻲ ﻣﻛﺗﻭﺏ "ﻻ ﺣﺭﺝ ﻓﻲ ﺍﻟﺗﺳﻭﻳﻕ ﺍﻟﺷﺑﻛﻲ ﺃﻭ ﺍﻟﺷﺟﺭﻱ ﻁﺎﻟﻣﺎ ﺃﻧﺔ ﻻ ﻳﺗﺭﺗﺏ ﻋﻠﻳﺔ ﺯﻳﺎﺩﺓ ﺍﻟﺳﻠﻊ ﻋﻠﻲ ﺍﻟﻣﺳﺗﺧﺩﻡ ﺑﻐﻳﺭ ﺣﻕ‪،‬‬ ‫ﻭﻻ ﻳﺗﺭﺗﺏ ﻋﻠﻳﺔ ﻣﻘﺎﻣﺭﺓ ﻭﻻ ﻏﺭﺭ" ﻭﺯﻳﺎﺩﺓ ﺍﻟﺳﻠﻊ ﻋﻠﻲ ﺍﻟﻣﺳﺗﺧﺩﻡ ﺑﻐﻳﺭ ﺣﻕ ﻫﻭ ﺃﻥ ﺗﺿﻁﺭ ﺃﻥ ﺗﺷﺗﺭﻱ ﺳﺎﻋﺔ ﻻ ﺗﺳﺎﻭﻱ ‪ 500‬ﺟﻧﻳﺔ ﺑﻣﺑﻠﻎ ‪ 4000‬ﺟﻧﻳﺔ ﻭﺍﻟﻐﺭﺭ‬ ‫ﻫﻭ ﺃﻻ ﺗﺫﻛﺭ ﻛﺎﻣﻝ ﺣﻘﺎﺋﻕ ﻫﺫﺍ ﺍﻟﺑﺯﻧﺱ ﻟﻠﺷﺧﺹ ﺍﻟﺫﻱ ﺗﺭﻳﺩ ﺇﺩﺧﺎﻟﺔ ﻓﻳﺔ"‬ ‫ﺍﻟﺳﺑﺏ ﻓﻲ ﺇﺻﺩﺍﺭ ﻫﺫﺓ ﺍﻟﻔﺗﻭﻱ ﻓﻲ ﺣﺩ ﺫﺍﺗﺔ ﻳﻭﺿﺢ ﻣﺩﻱ ﺍﻟﻘﺩﺭﺓ ﺍﻟﻔﺎﺋﻘﺔ ﻟﻬﺫﺓ ﺍﻟﺷﺭﻛﺔ ﻓﻲ ﺍﻟﺗﻼﻋﺏ ﺣﻭﻝ ﺍﻟﻘﻭﺍﻧﻳﻥ ﻭﺍﻟﺗﺷﺭﻳﻌﺎﺕ‪ .‬ﻓﻣﻥ ﺃﺳﺑﺎﺏ ﺍﻟﺗﺣﺭﻳﻡ ﻟﻠﺷﺭﻛﺎﺕ‬ ‫ﺍﻷﺧﺭﻱ ﻫﻭ ﺃﻥ ﻣﻥ ﺷﺭﻭﻁ ﺍﻹﻧﺿﻣﺎﻡ ﻟﻠﺑﺯﻧﺱ ﺷﺭﺍء ﻣﻧﺗﺞ ﻣﻥ ﻣﻧﺗﺟﺎﺕ ﺍﻟﺷﺭﻛﺔ‪ ،‬ﻭﺑﻧﺎء ﻋﻠﻳﺔ ﻗﺎﻣﺕ ﻛﻳﻭﻧﺕ ﺑﺈﺿﺎﻓﺔ ﺑﻧﺩ ﻣﻥ ﺑﻧﻭﺩ ﺷﺭﻭﻁ ﺍﻹﻟﺗﺣﺎﻕ ﻳﻧﺹ ﻋﻠﻲ ﺃﻧﺔ‬ ‫ﻳﻣﻛﻥ ﻟﻠﺷﺧﺹ ﻋﺩﻡ ﺷﺭﺍء ﻣﻧﺗﺞ ﻣﻥ ﻣﻧﺗﺟﺎﺕ ﺍﻟﺷﺭﻛﺔ ﻭﻟﻛﻥ ﻳﺟﺏ ﻋﻠﻲ ﺍﻷﻗﻝ ﺃﻥ ﻳﻘﻭﻡ ﺑﺑﻳﻊ ﻣﻧﺗﺞ ﻣﻥ ﻣﻧﺗﺟﺎﺗﻬﺎ ﻟﺷﺧﺹ ﺁﺧﺭ ﻭﺑﺎﻟﺗﺎﻟﻲ ﻓﻬﺫﺓ ﺗﻌﺗﺑﺭ ﺳﻣﺳﺭﺓ ﻭﻫﻭ‬ ‫ﺷﺊ ﺷﺭﻋﻲ! )ﻫﺫﺍ ﺍﻟﺑﻧﺩ ﻻ ﻳﺫﻛﺭ ﻟﻠﺿﺣﺎﻳﺎ ﺇﻣﺎ ﻷﻥ ﻣﻣﺛﻝ ﺍﻟﺷﺭﻛﺔ ﺍﻟﺫﻱ ﻫﻭ ﻧﻔﺳﺔ ﺿﺣﻳﺔ ﺳﺎﺑﻘﺔ ﻻ ﻳﻌﻠﻣﺔ ﺃﻭ ﻻﻧﺔ ﻳﻌﻠﻣﺔ ﻭﻟﻛﻧﺔ ﺃﻳﺿﺎ ً ﻳﻌﻠﻡ ﺇﺳﺗﺣﺎﻟﺔ ﺗﺣﻘﻳﻘﺔ( ﻭﻫﻧﺎ‬ ‫ﻧﺟﺩ ﺃﻧﻔﺳﻧﺎ ﻣﺭﺓ ﺃﺧﺭﻱ ﺃﻣﺎﻡ ﻣﺛﺎﻝ ﺻﺭﻳﺢ ﻟﻭﺿﻊ ﻗﻭﺍﻋﺩ ﻓﻘﻁ ﻟﺗﻘﻧﻳﻥ ﺍﻷﻭﺿﺎﻉ ﺇﻻ ﺃﻥ ﺗﻠﻙ ﺍﻟﻘﻭﺍﻋﺩ ﻳﺳﺗﺣﻳﻝ ﺗﻁﺑﻳﻘﻬﺎ‪ .‬ﻓﺄﻧﺎ ﺃﺗﺣﺩﻱ ﺃﻱ ﺷﺧﺹ ﺃﻥ ﻳﺑﻳﻊ ﻣﻧﺗﺞ ﻭﺍﺣﺩ‬ ‫ﻣﻥ ﻣﻧﺗﺟﺎﺕ ﻛﻳﻭﻧﺕ ﺑﺩﻭﻥ ﻋﺭﺽ ﺍﻟﺑﺯﻧﺱ ﻣﻊ ﻫﺫﺍ ﺍﻟﻣﻧﺗﺞ‪.‬‬ ‫ﺭﺍﺟﻊ ﺍﻟﻔﺗﻭﻱ ﺍﻟﺗﺎﻟﻳﺔ ﻓﻬﻲ ﺃﻭﺿﺢ‪http://www.youtube.com/watch?v=CppO0IEEVoU&feature=related :‬‬


‫ﻭﺍﻵﻥ ﺃﻭﺩ ﺃﻥ ﺃﺫﻛﺭ ﺑﻌﺽ ﺍﻟﻣﺟﺎﺩﻻﺕ ﺍﻟﻣﺗﻧﻭﻋﺔ ﺑﻳﻧﻲ ﻭﺑﻳﻥ ﻣﻣﺛﻠﻲ ﻛﻳﻭﻧﺕ )ﺃﻱ ﺯﻣﻼﺋﻲ( ﻭﺍﻟﺗﻲ ﺣﺩﺛﺕ ﺑﻌﺩ ﺇﻧﺿﻣﺎﻣﻲ ﻟﻬﺫﺍ ﺍﻟﺑﺯﻧﺱ‪:‬‬ ‫ﺃﻧﺎ ﻋﻧﺩﻱ ﻣﺷﻛﻠﺔ ﺃﺧﻼﻗﻳﺔ ﺃﻧﻲ ﺃﻗﻌﺩ ﻣﻊ ﻭﺍﺣﺩ ﺃﻧﺎ ﻋﺎﺭﻑ ﺇﻥ ﻋﻧﺩﺓ ﻓﺭﺻﺔ ‪ % 95‬ﺇﻧﺔ ﻳﻔﺷﻝ ﻭﻣﻊ ﺫﻟﻙ ﺃﻗﻧﻌﺔ ﺇﻧﺔ ﻳﺩﺧﻠﺔ‪.‬‬ ‫ﺍﻹﺟﺎﺑﺔ‪ :‬ﻣﺎﻫﻭ ﺇﻧﺕ ﻟﻭ ﺑﺗﻘﻭﻝ ﻟﻭﺍﺣﺩ ﺇﻧﺔ ﻟﻭ ﻓﺗﺢ ﻣﺣﻝ ﺃﻛﻝ ﻣﺛﻼً ﻣﻣﻛﻥ ﻳﻔﺷﻝ ﻋﻣﺭﻩ ﻣﺎ ﻳﻔﺗﺢ ﻣﺣﻝ ﺃﻛﻝ‬ ‫ﻣﺎ ﻳﺩﻭﺭ ﻓﻲ ﺫﻫﻧﻲ‪ :‬ﻣﺣﻝ ﺍﻷﻛﻝ ﻻ ﺗﺑﻠﻎ ﻧﺳﺑﺔ ﻓﺷﻠﺔ ‪ - %95‬ﺃﻧﺎ ﻭﺍﻟﻌﻳﺎﺫ ﺑﺎہﻠﻟ ﻣﻘﺩﺭ ﺍﻷﻗﺩﺍﺭ ﻭﺃﻋﻠﻡ ﺃﻥ ﻫﺫﺍ ﺍﻟﺷﺧﺹ ﺑﺎﻟﺫﺍﺕ ﺩﻭﻧﺎ ً ﻋﻥ ﺍﻝ‪ %95‬ﺍﻵﺧﺭﻳﻥ‬ ‫ﺳﻭﻑ ﻳﻧﺟﺢ؟ ﺑﺄﻱ ﺣﻕ ﺃﻋﻁﻲ ﻧﻔﺳﻲ ﺍﻟﺣﻕ ﻓﻲ ﺃﻥ ﺃﺗﺧﺫ ﻗﺭﺍﺭ ﺑﺎﻟﻧﻳﺎﺑﺔ ﻋﻧﺔ؟ ﺃﻟﻡ ﻳﻘﻝ ﷲ ﻓﻲ ﻛﺗﺎﺑﺔ ﺍﻟﻛﺭﻳﻡ "ﻭﻳﻝ ﻟﻠﻣﻁﻔﻔﻳﻥ" ﺻﺩﻕ ﷲ ﺍﻟﻌﻅﻳﻡ؟ ﻭﺍﻟﻣﻁﻔﻔﻳﻥ ﻫﻡ ﻣﻥ‬ ‫ﻳﻌﻠﻣﻭﻥ ﺑﻌﻳﺏ ﻓﻲ ﺳﻠﻌﺔ ﻣﺎ ﻭﻣﻊ ﺫﻟﻙ ﻳﺑﻳﻌﻭﻫﺎ ﺑﺩﻭﻥ ﺫﻛﺭ ﻋﻳﺑﻬﺎ‪.‬‬ ‫ﻣﻧﺗﺟﺎﺕ ﻛﻳﻭﻧﺕ ﻻ ﻳﻣﻛﻥ ﺑﻳﻌﻬﺎ‬ ‫ﺍﻹﺟﺎﺑﺔ‪ :‬ﺇﺯﺍﻱ؟ ﻋﺭﻭﺽ ﺍﻷﺟﺎﺯﺍﺕ ﺟﻣﻳﻠﺔ ﺟﺩﺍً ﻭﺣﺗﻲ ﻣﻧﺗﺟﺎﺕ ﺍﻟﻁﺎﻗﺔ ﻣﺵ ﺑﺱ ﺍﻟﻧﺎﺱ ﺍﻟﻠﻲ ﻣﺣﺗﺎﺟﺎﻫﺎ‪ ،‬ﺩﺓ ﺍﻟﻌﺎﻟﻡ ﻛﻠﺔ ﻣﺣﺗﺟﻠﻬﺎ‬ ‫ﻣﺎ ﻳﺩﻭﺭ ﻓﻲ ﺫﻫﻧﻲ‪ :‬ﻻ ﺗﻌﻠﻳﻕ‬ ‫ﺃﻧﺎ ﻣﺗﺄﻛﺩ ﺇﻥ ﺣﻳﺣﺻﻝ ﺗﺷﺑﻊ ﻋﻠﻲ ﺍﻷﻗﻝ ﻓﻲ ﻣﺻﺭ ﻗﺭﻳﺑﺎ ً ﺃﻭ ﺃﻧﻪ ﺑﺎﻟﻔﻌﻝ ﺑﺩﺃ ﻳﺣﺻﻝ‪.‬‬ ‫ﺍﻹﺟﺎﺑﺔ‪ :‬ﻣﺳﺗﺣﻳﻝ‪ ،‬ﻁﻳﺏ ﺃﻧﺎ ﺃﻋﺭﻑ ﻧﺎﺱ )ﺃﻭ ﺳﺎﻋﺎﺕ ﺑﺗﺑﻘﻲ ﺃﻧﺎ ﺷﺧﺻﻳﺎ ً( ﺟﺎﻳﺑﺔ ﻧﺎﺱ ﻓﻲ ﺃﻣﺭﻳﻛﺎ ﻭﻛﻧﺩﺍً‬ ‫ﻣﺎ ﻳﺩﻭﺭ ﻓﻲ ﺫﻫﻧﻲ‪ :‬ﻏﺭﻳﺑﺔ؟ ﻳﻌﻧﻲ ﻗﺭﻳﺑﺗﻲ ﻭﺃﺻﺩﻗﺎﺋﻲ ﺍﻟﻠﻲ ﺑﺎﻟﻬﺑﻝ )ﻣﻥ ﺣﺳﻥ ﺣﻅﻲ( ﺍﻟﻠﻲ ﻋﺎﻳﺷﻳﻥ ﻓﻲ ﺃﻣﺭﻳﻛﺎ ﻭﻛﻧﺩﺍً ﻭﺍﻟﻠﻲ ﻭﻗﻌﻭﺍ ﻋﻠﻲ ﻧﻔﺳﻬﻡ ﻣﻥ ﺍﻟﺿﺣﻙ ﻟﻣﺎ‬ ‫ﺷﺭﺣﺗﻠﻬﻡ ﻓﺭﺻﺔ ﺍﻟﺑﺯﻧﺱ ﺍﻟﺭﺍﺋﻌﺔ ﺍﻟﺧﺎﺻﺔ ﺑﻛﻳﻭﻧﺕ ﻛﺎﻧﻭﺍ ﺑﻳﻬﺯﺭﻭﺍ ﻣﻌﺎﻳﺎ؟ ﻁﺏ ﻣﺎ ﺃﻧﺎ ﻛﻣﺎﻥ ﺳﺎﻓﺭﺕ ﺃﻣﺭﻳﻛﺎ ﻭﻛﻧﺩﺍ ﻭﺃﻭﺭﻭﺑﺎ ﻭﻣﺗﺄﻛﺩ ﺃﻥ ﻣﺳﺗﺣﻳﻝ ﺷﻌﻭﺏ ﺑﺎﻟﺷﻛﻝ‬ ‫ﺩﺓ ﺗﺗﻌﺎﻣﻝ ﻣﻊ ﻣﻧﺗﺟﺎﺕ ﺯﻱ ﻣﻧﺗﺟﺎﺕ ﻛﻳﻭﻧﺕ‪ .‬ﺃﻭﻻً ﻣﻭﺿﻭﻉ ﺍﻟﺑﺯﻧﺱ ﻓﻲ ﺗﻠﻙ ﺍﻟﺩﻭﻝ ﻏﻳﺭ ﻗﺎﺑﻝ ﻟﻠﻧﻘﺎﺵ ﺃﺳﺎﺳﺎ ً ﻗﺑﻝ ﺍﻟﻧﻅﺭ ﺇﻟﻲ‪ :‬ﻣﺎ ﻫﻭ ﺍﻟﻣﻧﺗﺞ؟؟؟؟ ﻫﺫﺓ ﺷﻌﻭﺏ‬ ‫ﻭﺍﻋﻳﺔ ﻓﻲ ﺍﻟﺷﺭﺍء ﻭﺍﻟﺗﺳﻭﻳﻕ ﺍﻟﺷﺑﻛﻲ ﻣﺗﻭﺍﺟﺩ ﻟﺩﻳﻬﻡ ﻣﻥ ﺍﻟﺳﺗﻳﻧﻳﺎﺕ ﻭﻋﻠﻲ ﺩﺭﺍﻳﺔ ﻛﺎﻣﻠﺔ ﺑﺎﻷﻧﻅﻣﺔ ﺍﻟﺷﺭﻳﻔﺔ ﻭﺍﻟﻐﻳﺭ ﺷﺭﻳﻔﺔ‪ .‬ﺗﻠﻙ ﺍﻟﺷﻌﻭﺏ ﺗﻬﺗﻡ ﺑﺷﻛﻝ ﻛﺑﻳﺭ ﺑﻣﺑﺎﺩﺉ‬ ‫ﺣﻣﺎﻳﺔ ﺍﻟﻣﺳﺗﻬﻠﻙ ﻭﻣﻥ ﺍﻟﻣﺳﺗﺣﻳﻝ ﺃﻥ ﻳﺗﻌﺎﻣﻠﻭﺍ ﻓﻲ ﻣﻧﺗﺞ ﻻ ﺗﺿﻣﻥ ﻓﻳﺔ ﺣﻘﻭﻗﻬﻡ ﻋﻧﺩ ﺷﺭﺍءﺓ ﺑﻧﺳﺑﺔ ‪ 1000‬ﻓﻲ ﺍﻟﻣﺎﺋﺔ‪ .‬ﺷﺭﺍء ﺳﻠﻊ ﺃﻭ ﻣﻧﺗﺟﺎﺕ ﻏﺎﻟﻳﺔ ﺣﺗﻲ ﻭﻟﻭ‬ ‫ﻋﺎﻟﻳﺔ ﺍﻟﺟﻭﺩﺓ ﻣﺭﻓﻭﺽ ﻣﻁﻠﻘﺎ ً ﻓﺎﻟﻣﻧﺎﻓﺳﺔ ﺷﺩﻳﺩﺓ ﻭﺍﻟﻣﻧﺗﺟﺎﺕ ﻻ ﺗﻌﺩ ﻭﻻ ﺗﺣﺻﻲ ﻭﺗﻭﺟﺩ ﺃﻭﻗﺎﺕ ﻣﻌﻳﻧﺔ ﻷﻓﺿﻝ ﻓﺭﺹ ﺷﺭﺍء ﻣﺛﻝ ﺍﻟﻛﺭﻳﺳﻣﺎﺱ ﻣﺛﻼً ﺃﻣﺎ ﺇﻥ ﻭﺍﺣﺩ‬ ‫ﺃﻣﺭﻳﻛﻰ ﺃﻭ ﺃﻭﺭﻭﺑﻲ ﺃﻭ ﻛﻧﺩﻱ ﻳﺷﺗﺭﻱ ﻣﻧﺗﺞ ﻣﺑﺎﻟﻎ ﻓﻲ ﺛﻣﻧﺔ ﻣﻥ ﺷﺭﻛﺔ ﺗﺷﺣﻥ ﻟﺔ ﺍﻟﻣﻧﺗﺞ ﻣﻥ ﺃﻟﻣﺎﻧﻳﺎ ﻋﻠﻲ ﻣﺎﻟﻳﺯﻳﺎ ﻭﺑﻌﺩﻳﻥ ﻳﻭﺻﻝ ﻟﻳﺔ؟؟؟؟؟ ﻣﺳﺗﺣﻳﻳﻳﻳﻳﻳﻝ‪.‬‬ ‫ﻋﻠﻲ ﻓﻛﺭﺓ ﺗﺣﻘﻳﻕ ﺃﺭﺑﺎﺡ ﺣﺳﺏ ﻣﺎ ﻗﺭﺃﺕ ﻏﻳﺭ ﻣﺿﻣﻭﻥ ﺇﻁﻼﻗﺎ ً‬ ‫ﺍﻹﺟﺎﺑﺔ‪ :‬ﺇﺯﺍﻱ ﺑﺱ؟ ﻣﺎﺣﻧﺎ ﺑﻘﺎﻟﻧﺎ ﻛﺎﻡ ﺷﻬﺭ ﺩﻟﻭﻗﺗﻲ ﻭﻛﻠﻧﺎ ﻗﺑﺿﻧﺎ ﻭﻟﺳﺔ ﺑﻧﻘﺑﺽ!‬ ‫ﻣﺎ ﻳﺩﻭﺭ ﻓﻲ ﺫﻫﻧﻲ‪ :‬ﺻﺢ ﻗﺑﺿﺗﻭﺍ‪ ،‬ﺑﺱ ﻗﺑﺿﺗﻭﺍ ﻛﺎﻡ؟ ﻭﺑﻌﺩ ﻛﻡ ﺃﺩ ﺇﻳﺔ ﻣﻥ ﺍﻟﺷﻐﻝ؟ ﻭﻣﺎ ﻫﻭ ﺍﻟﻣﺗﻭﺳﻁ ﺍﻟﺳﻧﻭﻱ ﻟﻣﺎ ﺗﻡ ﻗﺑﺿﺔ ﻣﻘﺎﺭﻧﺔ ﺑﺎﻟﻌﺩﻳﺩ ﻣﻥ ﺍﻟﻭﻅﺎﺋﻑ‬ ‫ﺍﻷﺧﺭﻱ؟؟‬

‫ﻣﺭﺣﺑﺎ ً ﺑﻙ ﻓﻲ ﻛﻳﻭﻧﺕ‪:‬‬ ‫ﻫﻝ ﺃﻧﺕ ﺇﻧﺳﺎﻥ ﻁﻣﻭﺡ ﻭﻓﻲ ﻧﻔﺱ ﺍﻟﻭﻗﺕ ﻟﺩﻳﻙ ﻣﻬﺎﺭﺍﺕ ﻓﺫﺓ ﻓﻲ ﺍﻟﺗﺳﻭﻳﻕ؟ ﻫﻝ ﺃﻧﺕ ﻣﻥ ﺍﻟﻣﺅﻣﻧﻳﻥ ﺑﻣﺑﺩﺃ "ﺍﻟﺗﺟﺎﺭﺓ ﺷﻁﺎﺭﺓ" ﻭﻟﺩﻳﻙ ﺍﻟﻘﺩﺭﺓ ﺃﻥ ﺗﺟﻠﺱ ﻣﻊ ﺷﺎﺏ ﺃﻭ‬ ‫ﻓﺗﺎﺓ ﺃﻭ ﺳﻳﺩﺓ ﻭﺃﻧﺕ ﺗﻌﻠﻡ ﺃﻥ ﻟﺩﻳﻬﻡ ﻓﺭﺻﺔ ﻓﺷﻝ ‪ %95‬ﻓﻲ ﺑﺯﻧﺱ ﻭﻣﻊ ﺫﻟﻙ ﺗﻘﻧﻌﻬﻡ ﺑﻣﻬﺎﺭﺓ ﺑﺎﻹﻧﺿﻣﺎﻡ ﺇﻟﻳﻪ‪......‬ﺇﺫﺍ ﻛﻧﺕ ﻫﺫﺍ ﺍﻟﺷﺧﺹ‪...‬ﻓﻣﺭﺣﺑﺎ ً ﺑﻙ ﻓﻲ ﻛﻳﻭﻧﺕ!‬ ‫ﻫﻝ ﺗﺭﻳﺩ ﺃﻥ ﺗﺣﻭﻝ ﺃﺷﺭﻑ ﻭﺃﻧﺑﻝ ﺍﻟﻌﻼﻗﺎﺕ ﺍﻹﻧﺳﺎﻧﻳﺔ ﻭﻫﻲ ﻋﻼﻗﺎﺗﻙ ﺑﺄﻫﻠﻙ ﻭﺃﺻﺩﻗﺎﺋﻙ ﺇﻟﻲ ﻋﻼﻗﺎﺕ ﻋﻣﻝ ﻳﺗﺣﻭﻟﻭﺍ ﻓﻳﻬﺎ ﺇﻟﻲ )‪ (Prospects‬ﻭﺗﺑﺩﺃ ﻣﻌﻬﻡ‬ ‫ﻣﻧﺎﻗﺷﺎﺕ ﻹﻗﻧﺎﻋﻬﻡ ﺑﺎﻟﺩﺧﻭﻝ ﻓﻲ ﺑﺯﻧﺱ ﺣﺗﻲ ﻭﺇﻥ ﻛﻧﺕ ﺗﺅﻣﻥ ﺑﻧﺟﺎﺣﺔ ﻟﻳﺗﺣﻭﻟﻭﺍ ﺇﻟﻲ ﻣﺭﺑﻌﺎﺕ ﻓﻲ ﺷﺑﻛﺗﻙ ﺗﺩﺭ ﻋﻠﻳﻙ ﺃﺭﺑﺎﺡ؟‪.....‬ﺇﺫﺍ ﻛﻧﺕ ﺗﺭﻏﺏ ﻓﻲ‬ ‫ﺫﻟﻙ‪....‬ﻓﻣﺭﺣﺑﺎ ﺑﻙ ﻓﻲ ﻛﻳﻭﻧﺕ!‬ ‫ﻫﻝ ﺗﺭﻳﺩ ﺍﻹﻧﺿﻣﺎﻡ ﻟﻔﺭﺻﺔ ﻋﻣﻝ ﺭﺍﺋﻌﺔ ﺗﺣﻭﻟﻙ ﺇﻟﻲ ﺷﺧﺹ ﻣﺛﻝ ﺍﻟﺗﺎﺋﻪ ﻓﻲ ﺍﻟﺻﺣﺭﺍء ﻳﺭﻱ ﺍﻟﺳﺭﺍﺏ ﺃﻣﺎﻣﺔ ﻭﻫﻭ ﺣﻠﻣﺔ ﺍﻟﺫﻱ ﻳﺑﻐﻲ ﺗﺣﻘﻳﻘﺔ‪ ،‬ﻳﻠﻬﺙ ﻭﺭﺍﺋﺔ ﻭﻻ‬ ‫ﻳﺳﺗﻁﻳﻊ ﺍﻟﻭﺻﻭﻝ ﺇﻟﻳﺔ‪......‬ﺇﺫﺍ ﻛﻧﺕ ﺗﺭﻳﺩ ﺫﻟﻙ ﻓﻣﺭﺣﺑﺎ ً ﺑﻙ ﻓﻲ ﻛﻳﻭﻧﺕ!‬ ‫ﻗﺩ ﺃﺳﺗﻣﺭ ﻓﻲ ﺫﻛﺭ ﻫﺫﺓ ﺍﻷﻣﺛﻠﺔ ﺇﻟﻲ ﺍﻷﺑﺩ ﻭﻟﻛﻧﻲ ﺃﻧﺻﺢ ﺃﺧﻳﺭﺍ ﺑﻣﺭﺍﺟﻌﺔ ﺍﻟﺭﺍﺑﻁ ﺍﻟﺗﺎﻟﻲ ﻭﻫﻭ ﺑﻌﻧﻭﺍﻥ‪ :‬ﺃﻛﺑﺭ ﻋﺷﺭ ﻛﺫﺑﺎﺕ ﻓﻲ ﺍﻝ)‪(MLM‬‬ ‫‪http://www.falseprofits.com/MLM%20Lies.html‬‬ ‫ﻋﺯﻳﺯﻱ ﺍﻟﻘﺎﺭﺉ‪ ،‬ﺇﺫﺍ ﻛﻧﺕ ﻣﻣﺛﻝ ﻟﻛﻳﻭﻧﺕ ﻭﻭﺻﻠﺕ ﺇﻟﻲ ﻧﻬﺎﻳﺔ ﻫﺫﺓ ﺍﻟﻣﻘﺎﻟﺔ ﻓﻬﺫﺍ ﻳﻌﻧﻲ ﺃﻧﻪ ﻫﻧﺎﻙ ﻓﺭﺻﺔ ﻛﺑﻳﺭﺓ ﺃﻧﻙ ﻣﻥ ﺍﻟﺷﺭﻓﺎء ﺃﻭ ﻋﻠﻲ ﺍﻷﻗﻝ ﻣﻥ ﺍﻟﺫﻳﻥ ﻟﻡ ﺗﺗﻠﻭﺙ‬ ‫ﻣﻧﻅﻭﻣﺗﻬﻡ ﺍﻷﺧﻼﻗﻳﺔ ﻭﺍﻟﺩﻳﻧﻳﺔ ﺑﺣﻠﻡ ﺍﻟﺛﺭﺍء‪ ،‬ﻓﺎﻟﺫﻳﻥ ﻓﻘﺩﻭﺍ ﻗﻳﻣﻬﻡ ﻭﺿﻣﺎﺋﺭﻫﻡ ﻟﻥ ﻳﺳﺗﻣﺭﻭﺍ ﻓﻲ ﺍﻟﻘﺭﺍءﺓ ﻟﻠﻧﻬﺎﻳﺔ ﺣﻳﺙ ﺃﻥ ﻫﺫﺓ ﺍﻟﻣﻘﺎﻟﺔ ﺿﺩ ﻛﻝ ﻣﺎ ﻳﺅﻣﻧﻭﺍ ﺑﺔ ﻣﻥ ﻗﻳﻡ‬ ‫ﺧﺎﻁﺋﺔ‪ ،‬ﻭﺇﺫﺍ ﻟﻡ ﺗﺷﺗﺭﻙ ﺑﻌﺩ ﻓﻲ ﻛﻳﻭﻧﺕ ﻓﺄﺗﻣﻧﻲ ﺃﻥ ﺗﻛﻭﻥ ﻫﺫﺓ ﺍﻟﻣﻘﺎﻟﺔ ﺗﺣﺫﻳﺭ ﺟﻳﺩ ﻟﻙ‪ .‬ﻭﺃﺗﻣﻧﻲ ﺃﺧﻳﺭﺍً ﻣﻥ ﻛﻝ ﻣﻥ ﻗﺭﺃ ﻭﺇﻗﺗﻧﻊ ﺃﻥ ﻳﺳﺎﻋﺩ ﺍﻟﻣﺟﺗﻣﻊ ﺑﻧﺷﺭ ﻫﺫﺓ‬ ‫ﺍﻟﻣﻘﺎﻟﺔ ﻟﺗﻘﻠﻳﻝ ﺍﻟﺗﻠﻔﻳﺎﺕ ﻭﺍﻷﺿﺭﺍﺭ ﺑﻣﺟﺗﻣﻌﻙ ﺍﻟﺫﻱ ﺗﺣﻳﺎ ﺑﻪ‪ .‬ﻣﻥ ﺭﺃﻱ ﻣﻧﻛﻡ ﻣﻧﻛﺭﺍً ﻓﻠﻳﻐﻳﺭﺓ‪..‬‬


‫ﻭﺃﻭﺩ ﺃﻥ ﺃﺫﻛﺭ ﺃﻧﻧﻲ ﻓﻲ ﺍﻟﻭﺍﻗﻊ ﺭﻏﻡ ﻣﺎ ﻳﻅﻬﺭ ﻣﻥ ﺇﻁﺎﻟﺔ ﻓﻲ ﻫﺫﺍ ﺍﻟﻣﻘﺎﻝ ﺇﻻ ﺇﻧﻧﻲ ﺑﺎﻟﻔﻌﻝ ﻗﺩ ﻗﻣﺕ ﺑﺈﺧﺗﺻﺎﺭ ﺃﺷﻳﺎء ﻋﺩﻳﺩﺓ ﺣﺗﻲ ﻻ ﻳﺻﺑﺢ ﺍﻟﻣﻘﺎﻝ ﻁﻭﻳﻼً ﺟﺩﺍً ﻓﻳﻣﻝ‬ ‫ﺍﻟﻘﺎﺭﺉ‪.‬‬ ‫ﻭﺃﺧﻳﺭﺍً ﺃﺗﻘﺩﻡ ﺑﺈﻋﺗﺫﺍﺭﻱ ﺃﻭﻻً ﺛﻡ ﺣﺑﻲ ﻭﺇﺣﺗﺭﺍﻣﻲ ﻟﻛﻝ ﺃﻫﻠﻲ ﻭﺃﺻﺩﻗﺎﺋﻲ ﻭﺃﺣﺑﺎﺋﻲ ﻭﺯﻣﻼﺋﻲ ﻓﻲ ﺍﻟﻌﻣﻝ ﻣﻣﻥ ﺣﺎﻭﻟﺕ ﺃﺩﺧﺎﻟﻬﻡ ﻓﻲ ﻫﺫﺍ ﺍﻟﺑﺯﻧﺱ ﺍﻟﺭﺍﺋﻊ ﻭﺃﺗﻣﻧﻲ‬ ‫ﻟﻠﺟﻣﻳﻊ ﺍﻟﻧﺟﺎﺡ ﻭﺍﻟﺗﻭﻓﻳﻕ ﺑﻣﺎ ﻳﺭﺿﻲ ﷲ ﻭﺿﻣﺎﺋﺭﻫﻡ‪...‬‬

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