FOCUS ON KOREA: NEWS
COMMUNICATION SERVICES SUBSCRIBERS BY SERVICE 2003
2004
2005
2006
2007
2008
2009
2010.07
22 877 019
22 870 615
22 920 151
23 119 170
23 130 253
22 131 737
20 090 000
19 558 000
N/S
12 358
24 042
93 243
289 691
1 227 582
Mobile telephone
33 591 758
36 586 052
38 342 323
40 197 115
43 497 541
45 606 984
47 944 000
49 803 000
Broadband
11 178 000
11 921 000
12 191 000
14 043 000
14 710 000
15 475 000
16 349 000
16 718 000
Wired telephone Internet telephone
to distribution, from music, to comics to merchandising to games and to cutting-edge technology. Last MIPCOM, in a cross-platform content extravaganza, KOCCA brought popular girl group Wonder Girls to the opening night party. The line-up of companies coming to Cannes under the KOCCA aegis includes broadcast, production, distribution and 3D content production. KOCCA has two dedicated pavilions —animation and broadcast — both under the branded slogan Created By Korea. There are over 20 animation companies, among them ROI Visual, Synergy Media, Sunwoo Entertainment, Pixtrend and G&G. Entertainment. Major broadcasters KBS Media, MBC, SBS Contents Hub, and EBS are also in Cannes with their own pavilions. KOCCA has offices in Europe and the US, China and Japan, all serving as a bridge between companies in Korea and local partners. The offices conduct research on markets and companies, and provide matchmaking between businesses, public relations and marketing, and legal counsel, among other activities. Although there are no plans at present to open any additional offices, KOCCA’s Lee says that increasing the exchange of business relations for Korean content companies in markets including India and Russia is a major interest for KOCCA this year.
8 / FOCUS ON KOREA 2011
BROADCAST SERVICES MARKET SIZE BY PLATFORM (Unit: Million USD) Platform Terrestrial Cable SO Satellite Program Provider(PP) IPTV DMB Total
Sales (M$) 2 908 1 611 313 2 947 71 129 7 978
Ratio (%) 34,6% 20,2% 3,9% 36,9% 0,9% 1,6% 100,0%
DMB (Digital Multimedia Broadcasting): mobile TV, similar to DVB-H of Europe
PAY-TV SUBSCRIBERS (000) Platform
Cable • Analog • Digital Satellite DMB IPTV Total
2008.12. 15 010 13 100 1 910 2 340 1 850
2009.12. 15 060 12 380 2 680 2 460 2 000 2 370 21 890
19 200
2010.03. 15 040 12 170 2 870 2 490 2 010 2 580 22 120
ADVERTISEMENT MARKET BY PLATFORM (Unit: Million USD) 2006 2007 2008 2009
Terrestrial 2 203 2 136 1 964 1 713
DMB 1 5 7 8
Cable SO 77,32 87,77 105 95
Satellite 10,71 10,54 8,66 10,09
PP 641 766 785 687
total 2 934 3 005 2 870 2 512