Page 1


It’s all happening now! Co me and be pa r t o f t he cha n ge !


VIRTUAL SHOWS: 17 & 18 Nov. 2020 DIGITAL PLATFORM: From 2 Nov. to 31 Dec. 2020


Nathalie Depetro, MAPIC Shows Director, Francesco Pupillo, Show DIrector LeisurUp & THE HAPPETITE, and Filippo Rean, Director of the real estate division

Dear Friends, Par ticipants and Par tners






ELCOME to the very first DIGITAL Edition, dedicated to both MAPIC and LeisurUp 2020! To safeguard everyone who normally gathers at MAPIC each year, for the first time since our launch in 1995 we will not meet in Cannes this month. We will miss you all greatly but, given the extraordinary circumstances, instead it is time to innovate and to embrace Digital this year...to become, like retail and leisure, PHYGITAL. We have launched our new MAPIC & LeisurUp Digital platform to help you grow your business, select trusted partners, meet with retailers and leisure operators, connect with investors, join inspirational and informative conference sessions and gain access to cutting edge studies and research, all in one place. With your Digital Pass, you can attend two virtual live days and you will receive two-month’s access to the Digital platform until 31 December, offering you insights and networking across the whole retail property and leisure sectors with just one click. Of course, MAPIC has been constantly evolving to embrace the emergence of lifestyle destinations and we have been placing an expanding set of key themes at the heart of the conversation, including food and beverage, edutainment, leisure, live entertainment, customer services, digital innovation, spas, fitness centres and medical centres. MAPIC & LEISURUP DIGITAL ONE BOOK

As a result of these long-term trends, plus the impact of COVID-19, this year our main theme is “Collaborative Retail, ready to change the rules”. And that is just what we are doing, as we bring MAPIC & LeisurUp together to highlight how much shopping must become an experience. From tasting a great cheese burger to adopting VR and AI, consumers have changed and the industry must adapt with them. Just a few of the retail names participating this year include Marche Frais, Undiz and Maison Bremont from France, Swarovski from Austria, Spain’s Isimar, IPAO from Malaysia and Fit Active and Nima from Italy. In addition, with leisure and urban development increasingly linked, the pandemic has done much to reshape our work and home lives, our priorities and our needs as a global society. So it is a great pleasure to welcome Zamperla, Zero Latency, Gulli Park, UCPA, Arkose and Airfly among those from the leisure sector for 2020. One thing that will remain constant is our line-up of industry-shaping speakers. This year we will be offering an amazing lineup of 60+ international speakers across top-level, live presentations and panel discussions over 17-18 November. Senior speakers and

CEOs from investors, developers, retailers, leisure operators, F&B and cutting-edge technology and consumer behaviour experts will include Enrique Martinez, CEO, FNAC-Darty Group; Winston Fisher, CEO of AREA15; Nick Brady, group managing director, leasing, at designer outlet specialist McArthurGlen; Carsten Keller, VP direct to consumer, Zalando; Michele Molon, EVP omnichannel and commercial operations, Swarovski and Antonio Jr Zamperla, chief innovation officer, Zamperla, plus many more. These talks will be complemented by a series of on-demand sessions available to view for registered participants from 2 November and both the pre-recorded and (once broadcast) live shows will then be accessible on one platform until 31 December. In addition, participants can keep checking to discover our calendar of future live events until the end of the year, plus new and exclusive content available on the platform, to keep our community informed, inspired and connected. This year may be different, but we can use this unique opportunity to share ideas and begin to rebuild the industry in a profitable and sustainable way, as all the industry players collaborate to change the rules.

So let’s get ready. Everything is happening now! 3



THANK YOU for your loyal support

Alain Boutigny

Laurence Karsenti



CEO & Founder

Luca Cappuccitti THE CIRCOLO Founder & CEO

Leasing Director Europe

Henrie W. Koetter


Jean-Paul Freret Associés en Finance Senior Advisor

Klaus Striebich CEO

RESOLUTION PROPERTY Senior Asset Manager Europe

Tom Meager PRIMARK Group Property Director

Laurent Plantier



Damian Hopkins MATALAN International Director


Charlotte Journo Baur WISHIBAM CEO



Carsten Heidtmann Global Leasing Director

INTU Group

Chief Investment Officer/Managing Director

Mayte Legeay Pierre Combet

John Strachan

Founder & Partner

Christian Recalcati LARRY SMITH Managing Director


Fabien Stutz NIKE EMEA Senior Director Real Estate & Store Construction


Franck Vershelle ADVANTAIL CEO

Reinhart Viane KCC Business Development Director

John Scott

Peter Wilhelm



CEO & Founder


Valerie Stern FAST RETAILING GROUP Head of Global Strategic Alliance

Pamela Wolf SALESFORCE Director Customer Innovation






Zlatimira BANCHEVA

Principal, RAVEN SUN

Head of Sales, WALLTOPIA




Franรงois PAIN Co-Founder & Managing Partner INDOOR PARK ENTERTAINMENT Principal CEO, C2F PARTNERS FRANCE


New Business Dev. Manager, MERLIN ENTERTAINMENT UK


Yael COIFMAN Senior Partner, LDP & EMEA Board Member, TEA UK


Reinhart VIANE Business Dev. Director, KCC BELGIUM





EDITORIAL DEPARTMENT Editor in Chief Mark Faithfull Contributors Ben Cooper, Liz Morrell, Sub Editor Julian Newby Proof reader Debbie Lincoln Editorial Management Boutique Editions Head of Graphic Studio Herve Traisnel Graphic Studio Manager Frederic Beauseigneur Graphic Designer Carole Peres

PRODUCTION DEPARTMENT Publishing Director Martin Screpel Creation and production officer Yovana Filipovic Reed MIDEM, a joint stock company (SAS), with a capital of €310.000, 662 003 557 R.C.S. NANTERRE, having offices located at 27-33 Quai Alphonse Le Gallo - 92100 BOULOGNE-BILLANCOURT (FRANCE), VAT number FR91 662 003 557. Contents © 2020, Reed MIDEM Market Publications. Publication registered 4th quarter 2020. ISSN 1961-022X.

A whole new world of retail



A cr app to

Retail, leisure and F&B were experiencing huge change before COVID-19. MAPIC Digital represents a chance for the industry to come together to create new business models.

Beyond loc on the gue As LeisurU an adaptin

CITIES City populations have boomed globally, imposing increasing demands. We consider some of the latest retail and leisure offers for a digitally connected, urbanised world.

Tec saf Cities respond to growing urbanisation


46 Projects around the world DEVELOPMENT

Digital inn rapidly to have shifte processes







reative proach leisure

ckdown, leisure destinations need to focus est rather than simply maximising rents. Up launches this November, we report on ng industry.


ch is key to fe shopping


novation providers have had to respond a consumer environment where priorities ed towards technologies that automate and reduce contact.


‘To succeed you must adapt’

With all the changes facing retail globally, and with so much at stake, we look at some of the retailers and retail destinations on the cutting edge of change.

Outlets will bounce back, industry agrees


FOOD & BEVERAGE MAPIC continues to focus on the widening retail sector, with sessions dedicated to global food trends. An industry that has transformed consumption is transforming once again.

‘Seeing the world through different glasses’




Joel Silverstein 58 East West Hospitality Group Jochen Pinsker The NPD Group






The whole retail property and leisure community at one click away!

3 STEPS TO ENJOY THE MOST THIS DIGITAL EDITION BE READY and prepare your two-days live events from 2 Nov.





ON 17-18 NOV.​

UNTIL 31 DEC. 2020







• Start to connect

- Get your logins & tutorial onboarding for the platform - Fill in your profile & matchmaking form

• Download key Industry content and Xerfi market analysis

• Build your agenda

- Get your recommendations - Send meeting requests - Check out the Live conference programme.

• Connect to the MAPIC

Digital Platform and enjoy the live shows

• Watch 10+ live-streamed conference sessions

• Attend selected speed

meeting sessions and conduct your one-to-one video meetings.

• Continue exploring the

Participant directory to network and connect with contacts you did not have the time to meet

• Get inspired by the

conference session replays

• Connect to the platform

every week to get fresh industry content (new exclusive content) and meet with the whole industry until 31 Dec. Check the next “Live rendezvous” until 31 Dec.





Attend a range of virtual matchmaking sessions with participants who have similar business objectives

Access the participant directory of attendees and their contact details, connect and network

Enjoy our Conferences Programme through live video sessions (plus all-year-long themed webinars)



Ultra-premium content and sectoral analysis reports, partnered with XERFI

Own and curated content from partners: articles, reports, whitepapers all in one place to get the latest retail industry insights


NOW CONNECT ON THE PLATFORM Don’t forget to download the GUIDES!

Get a curated directory with more than 500 retail companies and new mixed use and real estate projects

NOT YET REGISTERED? Book your Pass now





UNITED KINGDOM Scruffy Dog Creative Group was founded in 2008 and is a global entertainment design & realisation company that specialises in turnkey solutions for Retail-tainment, theme parks & resorts, attractions, FECs, waterparks, dark rides, museums, zoos & aquariums, and live events. Our talented design team is created of talented, skilled, and award-winning specialists, stemming from a broad range of backgrounds. We’re located in the centre of London & Barcelona, and a studio in Shanghai. We are not just a design company! Unlike any other company in our industry, Scruffy Dog Creative Group has a world class ISO certified production facility and realisation team to match. Over the past 3-4 years our team have been responsible for a number of high profile shopping mall upgrades. We merge leading leisure & entertainment experiences into our landlords locations, breathing a new lease of life into existing estates, and providing anchor experiences for new sites.

Key visual taken from I’m a Celebrity Jungle Challenge which is due to open at MediaCity, Manchester 2021.

For more information: info@scruffydogltd.com


Software Group

Are collaboration and community the key to creating a new, successful retail? At this crucial moment, landlords, asset managers and their tenants are having to work much more closely to get results. Innovative tools are enabling the transformation of existing leasing models which encourage a new type of community, one with connected partners working together to achieve the best performance fuelled by up-to-date information – A new connected retail. ART Software Group connects mixeduse retail and leisure destinations with its market leading analytics platform, Retail Advantage. Engaging and informative community tools that incorporate crucial communications, from pandemic assistance documents to changes in regulations, are naturally a key focus right now, but social shopping and tools to accurately measure initiatives and experiences set real-world retail destinations apart. Even during the pandemic, there are opportunities to build a more effective and measurable way to acquire customers. Analytics have helped our clients immediately identify and nurture successful categories such

as food-to-go, homeware and athleisure, as well as informing strategies to support those in need of assistance. By collecting data from occupiers through a variety of methods, Retail Advantage immediately brings essential information together with insights from movement data, traffic, weather, staff commentary, sustainability metrics and other benchmarks to provide reporting and insights developed through

20 years of experience. Working together with landlords to bridge the relationship between occupiers and managers; driving sales and profitability. The new retail is not about adding a draw for consumers through short-lived distractions. Instead, it is a long road that starts now to inspire authentic community-driven mixed-use retail environments.

For more information: contact@retailadvantage.co.uk / +44 1227 818 500


A whole new world of retail


Retail, leisure and food & beverage were already going through profound change before COVID-19 arrived and massively accelerated this transformation. MAPIC Digital represents a chance for the industry to come together to understand the new business models required to progress. Mark Faithfull reports

Galeries Lafayette, Annecy


S MAPIC 2019 concluded, surely no one could have imagined the circumstances that now dominate the agenda ahead of MAPIC Digital 2020. Event director Nathalie Depetro reflects that while the ambition for this year’s MAPIC had always been to focus on new business models, mixing uses, cities, refurbishment and extensions, sustainability and innovation, these issues are now more important than ever. “At the heart of all these inter-conMAPIC & LEISURUP DIGITAL ONE BOOK

nected themes, which reflect the fundamental changes happening across retail and leisure, is innovation — both digital and new business models — and the role of sustainability in supporting an industry in the process of profound reinvention,” Depetro says. “Our emphasis will be on collaboration, the creation of new business models, sustainability, data sharing and a move towards less proprietary attitudes and more sharing and working together for a common goal. Our 11

industry’s revival relies on us pulling together and rebuilding with each other.”

INVESTMENT IN RETAIL AND CENTRES Such collaboration and blending of channels is already evident not just in mixed-use projects and lifestyle destinations but in the way developers are acquiring failing retailers. In September, US shopping-centre giants Brookfield Property Partners and SiNOVEMBER 2020



Terranae: Experts in the Management of Third Party Retail Assets Founded in 2004, Terranae is an independent company that now manages more than 850,000 m² of commercial assets on behalf of the largest French and international investors. Asset Management, Property Management, Marketing, Turnaround, Advice on Acquisitions and Divestments: Terranae ensures, with a high level of professionalism, the entire chain of activities that contribute to the creation of value. Commercialisation and Leasing Management Based on our success in the marketing of sites that have been completely transformed, we use our in-depth knowledge of brands to analyse each site and develop our own benchmarks. This allows us to integrate operating constraints into every approach. “Our main objective is to perpetuate and optimise the value of the assets by perfectly matching the merchandising offer with the customers in the catchment area,” Jérôme L’Hermitte - Sales Director.

Property Management We manage and enhance the value of real estate assets by doing all the necessary tasks: rental, property and technical management, as well as operational marketing. Asset Management We position ourselves as a single point of contact with our clients for whom we manage leasing and rental activities. Thanks to the synergy between our services and the centralised information provided by

the Asset Management, we thus ensure a structured vision and a high level of reactivity. We assist our clients in the acquisition and arbitrage of their asset portfolios. Our missions in this respect consist of assisting in the definition of investment, carrying and exit strategies. Key figures: 2.5 billion euros in assets management, 41 retail parks, 27 shopping centres and shopping arcades, 85 highstreet, 1300 leases.

For more information: jlhermitte@terranae.com


FASHION HOUSE Group is a leading player in the European outlet sector and the largest developer/operator in the CEE and Russian markets, with a proven track record in the design, development, finance, leasing, operation, and management of Outlet Centres. Our award-winning concept is based building long-term partnerships with an enviable collection following of world-famous branded retail tenants and making fashion brands available to shoppers all year round at 30 to 70% discounts. Across our three Outlet Centres in Moscow, St Petersburg and Bucharest, we offer over 250 international brands to 10 million customers every year, with a total lettable area of over 120,000 sqm and a further 79,000 sqm in the pipeline. A second FASHION HOUSE Outlet Centre in Bucharest is currently under development with plans for another 65 brand stores and will open on 25 March 2021. Over the past year, we have focused on creating a safe and enjoyable shopping experiences at each of our Outlet Centres has ensured that both footfall and sales have out-

performed the local market. At a time when many retailers have struggled to meet their targets, average weekly footfall at our newest outlet centre in St Petersburg is actually up more than 20% up on the pre-closure period! 2021 will bring its own challenges, but with a commitment to offering market-leading

discounts on some of the world’s very best brands within a premium retail environment, FASHION HOUSE Group is well positioned to continue its success.

For more information: info@fashionhouse.com

NEW RETAIL WORLD mon Property Group announced their intention to acquire US department store group JCPenney’s retail and operating assets for $1.75bn. The agreement will see the formation of a separate REIT and a property holding company, which will include 161 of the company’s real estate assets and all of its owned distribution centres. This move adds to Simon Property’s earlier purchases of Forever21 and Brooks Brothers, among others.

‘Our industry’s revival relies on us pulling together and rebuilding with each other’ Nathalie Depetro, MAPIC Investment in online capabilities and delivery apps across the retail sector is expected to increase further, according to research from real estate advisor, CBRE. Social media helped keep brands at the forefront of consumer minds during lockdown, and two-thirds of survey respondents told CBRE that the use of social commerce

JCPenney, to be acquired by Simon Property Group and Brookfield Property Partners

— including social media and live streaming — has grown as a priority across their business strategies. Furthermore, 86% of retailers said they would be willing to share turnover information if it enables them to receive their lease-term preferences. Equally, funds are being assembled to invest in retail-led centres. ECE Real Estate Partners has set up a new fund backed by a portfolio of three German neighbourhood shopping centres with a market value in excess of

€500m. The ECE Preferred Equity Fund (EPEF) has secured capital commitments of more than €100m from institutional investors. In addition, ECE Real Estate Partners has issued a €100m bond to finance the acquisition of the portfolio. “During recent months, with a significant offering of everyday necessities, the three centres have impressively demonstrated the resilience of neighbourhood retail destinations as an asset class,”

IGD’s Porta A Mare Officine Storiche, a redevelopment project that includes historic dockyard buildings in Livorno





THE NETHERLANDS Why wait for more waves? Take charge of the new normal The challenges facing our industry have never been greater but so too are the opportunities. Innovation can make the difference between surviving and thriving. Every type of (shopping) destination was forced to adjust to a new normal. The companies which made bold changes to their digitisation strategies are now reaping the benefits of their decisions. More than ever, owners and operators must achieve operational excellence to provide uninterrupted service, deliver safe shopping environments and the experience its destination’s customers expect. A property’s ability to strengthen collaboration between its occupiers is intertwined with an efficient and transparent communication strategy. Throughout 2020, digital communication proved to be indispensable to collaborating with tenants. Property managers needed to rapidly update tenants with an abundance of information including evolving health and safety regulations. Seamless communication with all

stakeholders may sound like a timeconsuming task but Chainels has made it simple and cost effective with its tenant app. By accessing a single portal, centre managers can create parallel dialogues with tenants, informing and receiving organised feedback on diverse topics. Chainels’ tenant app is about more than communications, it’s about interaction. With diverse workflows, property managers

get feedback through surveys, receive maintenance requests through ticketing as well as sales turnover reports. And best of all, Chainels helps with the hardest part of going digital: setting it up. Landlords enjoy the ease of engaging a tenant community in one platform. Why wait for more waves? Get started at chainels.com with code MAPIC2020 and take charge of the new normal.

For more information, get in touch with Michel Zalac at Chainels: zalac@chainels.com / +31 6 36 44 29 52


Amsterdam The Style Outlets to open on 26 November NEINVER will open Amsterdam The Style Outlets, its first centre in the Netherlands, on 26 November, just in time for the Christmas trade season. This is the first outlet development in the Greater Amsterdam area and also the first in the Randstad region, one of the wealthiest, most populated regions of Europe, with over 12 million people living within a 90-minute drive. The centre benefits from its easy access to the Dutch capital (an 18-minute drive to the city centre) and Haarlem and is located less than 15 minutes from Amsterdam’s Schiphol airport. This outstanding destination will offer a complete and exciting commercial mix, including premium brands such as Karl Lagerfeld, The Kooples and Guess and popular lifestyle brands such as Adidas, Nike and Puma, with some brands opening for the first time in the Dutch outlet market. Overall, the centre will feature around 100 stores across 19,000 m² of GLA, including around 1,000 m² GLA dedicated to the dining offer. Moreover, it will offer 2,230 parking spaces for cars and

200 for bicycles. The architectural style of the centre plays a key role in providing a memorable experience. Built in a waterside setting, the village design of the centre draws upon the best examples of Dutch architecture, with an important role for vegetation and natural light. Shops feature brick facades and shut-

tered windows topped by traditional pitched roofs. The centre has been developed in line with strict sustainability standards and has obtained BREEAM New Construction certification in the design phase.

More info on amsterdam.thestyleoutlets.nl/en

NEW RETAIL WORLD ECE Real Estate Partners’ managing partner, Volker Kraft, says. Olimpo Real Estate Portugal, launched by Bankinter and Sonae Sierra at the end of June, completed its first acquisitions this summer with the purchase of five urban commercial sites in Portugal for €37m, comprising supermarkets and hypermarkets. “These first acquisitions represent a very important step in the execution of our investment strategy,” head of asset management at Sonae Sierra, Alexandre Fernandes, says. “We have identified several real estate assets that meet the right conditions for this portfolio in the short and medium term.” Others are weighing up their options. Unibail-Rodamco-Westfield — which continues to progress major developments near The Hague and in Hamburg — has unveiled a €9bn plan to bolster its balance sheet, including a €4bn divestment of office and retail properties by the end of next year.

Galeries Lafayette, Annecy is a flagship extension and renovation for Citynove

DEVELOPMENTS FOCUS ON MIXED-USE And projects continue. A full review of new developments is featured on pages 40-44 — among the latest are IGD’s development of Livorno’s Porta a Mare Officine Storiche, which will rejuvenate the historic dockyard buildings in the city’s harbour area. The 15,600 sq m GLA development has been designed as an extension of the city centre and will serve both

locals and the tourists who arrive at Livorno’s port. The concept for this project combines recreational and sports activities with a 30-store retail offer, plus 11 F&B outlets and a fitness centre. The company says that it was important that the design of the scheme preserved the original space and structure of the historic buildings. The designs envisage a covered urban square which overlooks the waterfront.

Parque Corredor shopping centre in Madrid, Spain is undergoing an extensive renovation







ATLAS V is the most awarded virtual reality studio in the world. From immersive experiences in AR and VR to interactive installations that use Machine Learning, our team seeks to engage audiences by leveraging new technologies, unique visual aesthetics, and immersive design. Deeply engaged in a community of creative technologists, ATLAS V works to identify and foster independent artists who are innovating the art and form of storytelling. Our studio is a full capacity servicing company, with a team of real time technology specialists, who operate at the frontier of video game and movie production. Making us an agile one stop shop for designing and producing your digital immersive exhibitions.

For more information: Mehdi Mejri Digital Immersive Exhibitions Director mehdi.mejri@atlasv.io


Where East meets West Hailed as the first outlet on the crossroads of Europe and Asia, Tbilisi Outlet Village, located just outside the Georgian capital, will be officially launched at MAPIC Digital. The 20,000 square metre GLA development, which is developed by Georgian Outlets & Resort Group in close collaboration with The Outlet Resource Group (TORG), is already 30 percent leased a mere few months after bringing the project to market. Interest has been overwhelmingly high from all the major distributors in Georgia and many of their head office structures – including brands that currently lack a presence on the Georgian market and see Tbilisi Outlet Village as an excellent opportunity to enter the market – according to Robert van den Heuvel, Leasing Director and Partner at TORG Europe, who also adds that Georgia is the next logical extension of Europe. Benefitting from a highly strategic location on one of the major motorway axes in Georgia and a strong catchment from Tbilisi’s

1.4m population and a high number of cross border tourists from the bordering countries Azerbaijan, Armenia, Russia and Turkey, the premium outlet village is expected to draw 7 million visitors in its first three years alone. The architects behind the outlet – leading international firm L35, which has previously designed the famous La Roca and Las Rozas outlet villages in Spain – developed the architectural concept as a fusion between tra-

dition and modernity. It is a reinterpretation of the traditional façades, courtyards and urban passages found in Tbilisi paired with iconic, contemporary shopfronts, which, together with the outlet’s open-air design and state-of-the-art facilities, will offer guests an altogether exceptional experience. Construction of Tbilisi Outlet Village is starting in January with the first phase opening in spring 2022.

For more information, please contact: Barbara Horatz, Partner – Marketing & Management, TORG EUROPE barbara.horatz@torgeurope.com +49 175 3427261

NEW RETAIL WORLD Parque Corredor, the third-largest shopping centre in Madrid, Spain, after Xanadu and Parquesur, is undergoing a renovation to increase the size of the stores and to enhance the shopping experience. Redevco Iberian Ventures, a joint venture between investment management companies Ares Management and Redevco, purchased a 70% stake in the 123,000 sq m shopping centre in February 2018. The €45m project began in 2019 to designs by architect Chapman Taylor and will create new facades and incorporate interactive digital technology to improve the entrances. The project will also include expansion of common areas and the refurbishment of shopfronts. Similarly, the extension and renovation of department store Galeries Lafayette in Annecy is a flagship programme for Citynove, the group’s real estate company. Designed in 1969 by architect Antoine Dory, the building forms a circle around which two parking rings are wound. The renovation includes the construction of an additional 10,000

San Francisco’s 6X6 building is set for transformation by Ingka Centres, due in 2021

sq m, with a shopping arcade, organic food zone, two medium-sized stores dedicated to fashion and a restaurant area with terraces and 23 shops. Ingka Centres says that it will transform the 6X6 building in downtown San Francisco into a new, circa 25,000 sq m, retail destination anchored by IKEA and complemented with mixeduse offerings “that are uniquely suited for San Franciscans and their lifestyle”, following its acquisition from MSP Property. The purchase is Ingka

The stunning floating Apple store in Singapore’s Marina Bay Sands



Centres’ first in the US and, with an acquisition and redevelopment cost of $260m, 6X6 is expected to open in the third quarter of 2021. It will be Ingka Centres’ second mixeduse project in a downtown location, following the company’s acquisition of Kings Mall in London’s Hammersmith earlier this year. The company is evaluating opportunities across 40 major cities worldwide: “Our urban projects are all about getting closer to our customers,” Ingka Centres’ general manager, Gerard Groener, says: “6X6 is an impressive six-floor glass building with smart, modern design and internal areas that provide the ideal canvas to create something truly spectacular. We believe Ingka Centres can transform the performance of well-located assets like 6X6 by aligning their offers to how people want to spend their time.” Gabriele Cerminara, chief operating officer and chief investment officer of Aedes SIIQ describes the company as “confidently proceeding” in development of the Caselle Open Mall, its “radically innovative” 114,000 sq m GLA open-air project in the metNOVEMBER 2020



Land of Fashion Group: a new strategic direction for the portfolio of Outlet Villages led by Volker Stinnes This autumn 2020 marks an important revolution for Land of Fashion with its transition to a new brand language, which is the first strategic step implemented by the new CEO, Volker Stinnes. “Italian Dolce Vita” is more than a communication territory, it is a positioning strategy, a framework made of keywords, moods, attitudes that will outline the brand’s activities among all target audiences. And there’s more. Land of Fashion establishes its pioneering approach in the field of omnichannel strategies for the retail sector with the launch of its e-commerce. In the next weeks, in fact, the Group will launch the first step of their e-commerce platform, Click&Reserve, soon followed by a second, Click&Collect, with the aim of completing their omnichannel presence within a couple of months. This plan will allow for B&M stores to play a new strategic and central role in the visitors’ experience in terms of product discovery, selection

and purchase, while remaining the main touchpoint in the shopping experience offered by all the Group Villages. If the shopping experience in all Land of Fashion territories still emphasizes the

distinctive traits of all partner brands in the stores, now it also amplifies shopping opportunities and introduces new channels thanks to new technologies, while increasing the brands’ visibility.

For more information: info@lof.it


GERMANY Creating Space. Inspiring People. ECE develops major real estate projects such as shopping centers, corporate headquarters, office buildings, industrial and logistics centers, hotels, and urban districts. With approximately 200 shopping centers under management (including approx. 40 shopping centers in international markets and approx. 50 specialty shopping centers managed by MEC METRO-ECE Centermanagement) and activities in 13 countries, ECE is the European leader in the shopping center segment. About 4 million customers visit ECE’s shopping centers each day, where approx. 20,000 retail partners generate total annual sales of around 22.7 billion euros on a total sales area measuring approximately 7 million square meters. Through investments in digitization, customer service, and the dining and entertainment options offered at the centers, ECE is continuously developing its shopping portfolio together with the investors. Founded in 1965 by mail-order pioneer Professor

Werner ;Otto (1909-2011), ECE is still owned by the Otto family and has been managed by Alexander Otto, the founder’s son, since the year 2000. As a family business with a

long-term focus, ECE is known for its longterm partnerships, sustainable business practices, an employee-driven approach, and a broad range of social initiatives.

For more information, please visit: www.ece.com

NEW RETAIL WORLD ropolitan area of Turin. Fully licensed and due to start construction shortly, after delays caused by COVID-19, the company is now showcasing the development.” It is also in the final stages of construction of another open-air project, designer outlet The Market – San Marino Outlet Experience, featuring 80 shops across 27,000 sq m GLA. Located in San Marino — both a densely populated area and one of Europe’s most popular seaside venues — it is being developed with BG Asset Management (Borletti Group), Dea Holding and VLG Capital, and is due to open in Q2, 2021.

RETAILERS EXPANDING There still are retail openings, but not on the scale of the past. Cult UK footwear brand Dr. Martens added Miami and Houston to its fledgling US store network in September; Polo Ralph Lauren debuted in Madrid; and Apple opened a stunning floating store at the Marina Bay Sands, Singapore. Meanwhile, famous faces have lent their names to new ventures — notably the new Rolling Stones store on Carnaby Street, London, dedicated to merchandise relating to the famous rock band — and Formula One champion Lewis Hamilton’s plant-based outlet Neat Burger, which opened its second London outlet at Camden Market, London. Canadian QSR chain Tim Horton’s has announced ambitious expansion plans for the UK and Ireland, building on its current 23 locations to focus on a wide-ranging growth programme, notably with drive-thru formats. Lululemon CEO Calvin McDonald MAPIC & LEISURUP DIGITAL ONE BOOK

The new Rolling Stones store in London’s Carnaby Street

has also pledged to open around 70 pop-up locations during the second half of this year, replicating a strategy that Lululemon employed during the fourth quarter of 2019, when it opened 50 temporary stores primarily to test out new markets. This time, the company will use pop-up stores to help cope with in-store traffic challenges. Restrictions on the number of customers allowed in stores means that some customers are experiencing long wait times to enter. Opening pop-ups in areas where stores are experiencing high foot traffic could help serve customers more quickly and aid clearing excess inventory. Athleisure and fitness has continued to boom — Lululemon bought athome workout business Mirror during lockdown and another at-home specialist, Peloton, saw sales skyrocket to $607.1m in the year to June 2020 from $223.3m a year earlier. Part of that increase stemmed from its clothing business, as workout fashion flies off the shelf. Peloton has more than 1.09 million connected fitness subscribers, up 113% from a year earlier, 19

and roughly 3.1 million members in total. Retailers and brands are also looking to lead movements for change. Designer Louis-Philippe Valles created La Vague D’Amour — The Love Wave — bracelet in 2017 and has been selling this online and through resellers and at festivals and events ever since, together with an expanding product range that includes T-shirts and bags. Created as an expression of global connection, profits have also been used to donate to a variety of charities.

‘As a pure player, a digital strategy is at the heart of our priorities’ Louis-Philippe Valles, La Vague D’Amour “As a pure player, a digital strategy is at the heart of our priorities We are also working on the opening of several points of sale — currently we have 200 resellers in France,” Valles says. “This health crisis has deprived us of our main source during 2020 with NOVEMBER 2020


INGKA CENTRES INGKA CENTRES MISSION: BRINGING VALUE TO PEOPLE AND THE PLANET WITH ITS PARTNERS At MAPIC Digital Ingka Centres will highlight how alongside its partners it is bringing value through its ’Meeting Places’ by ensuring they have a positive impact on people, communities and our planet. The company that owns and operates 46 assets in 16 markets, has identified three core themes it will focus on to fulfil this vision. They are inspiring and enabling healthy and sustainable living, becoming climate positive in its operations, and being fair and inclusive. Jenny Pigeon, Ingka Centres Global Sustainability Manager, commented: ”Above all we believe adding value to people and the planet is the right thing to do. But from a commercial perspective customers more than ever expect brands to be authentic with green credentials and to express their values. During the pandemic people have also started thinking more about health and wellbeing and conscious consumption. At MAPIC Digital we want to discuss with our partners how we can all

be more environmentally friendly and help improve peoples’ lives.” So what action is Ingka Centres taking to implement this vision with its tenants and wider stakeholders? This year it is taking an alternative approach to Black Friday, by promoting sustainable lifestyle and encouraging customers to ‘love their stuff for longer’. So, across its Meeting Places there will be different activities such as re-sale shops, repair cafes, online masterclasses and educational seminars.

Ingka Centres is also piloting a new solution where used tenant fit-out materials are offered to other tenants for re-purposing rather than going to landfill. In addition, the company is gearing up to create a labelling system that categorizes healthy and sustainable retailers and the choices they offer customers at its Meeting Places. Ingka Centres looks forward to discussing a sustainable, healthy future with its partners at MAPIC!




Citynove et Les Galeries Lafayette ouvriront en 2022 un nouveau format « cœur de ville » à Annecy, la ville où l’on vit le mieux de France C’est l’un des projets-phares du groupe Galeries Lafayette : une extension de 10 000m² autour de son grand magasin d’Annecy, lui-même concerné par un remodeling interne. Dans la cité de 120 000 habitants, première ville de France «où il fait bon vivre», les Galeries Lafayette sont un bâtiment emblématique depuis 1969, avec leur architecture, inspirée d’un Macy’s de New York, et leur clientèle très fidèle. C’est donc un programme ambitieux que la foncière Citynove a lancé avec l’architecte Manuelle Gautrand et le designer danois David Thulstrup, pour adapter le site aux évolutions du commerce, et surtout à la singularité d’Annecy. Ambition : en faire un nouveau cœur de ville, où on achète, on se retrouve, et où l’on passe du temps avec ceux qu’on aime. Le nouvel ensemble sera intimement relié


à la ville, avec 4 nouveaux satellites venant se reconnecter à l’avenue et aux rues qui bordent le site. Des prairies, une rue intérieure et une place spectaculaire prolongeront naturellement l’espace public, pour créer une destination de rencontre et de flânerie, accessible à pied et à vélo. A l’intérieur, l’utilisation de matériaux chaleureux et locaux tels que le bois et la pierre, des terrasses végétalisées donnant

sur les montagnes et le lac, et des animations en lien avec les événements sportifs et culturels réputés d’Annecy… Côté offre, plus de services, d’espace et de confort : un vaste pôle de restauration, à la fois familiale, locale et bistronomique ; la plus grande surface bio de la ville ; des marques locales authentiques et des enseignes internationales ; les meilleurs artisans de la région ; du personal shopping ; un tiers-lieu…

For more information, please contact: Aurélie Paulet - apaulet@citynove.fr

NEW RETAIL WORLD [cancellation of] festivals and events, which represents a loss in sales of 15,000 bracelets. We are continuing with the diversification of the product range with many new features and we are continuing to innovate in collaborations to boost donations, with 39 donations to seven associations around the world to date.” New concepts are also being trialled. Paris-based Digital Native Group (DNG) is a consulting firm for direct-to-consumer (D2C) brands and more specifically, digital-native vertical brands (DNVBs). One of its most recent initiatives has been to create concept stores with commercial real estate companies. The first project was at Carousel du Louvre, Paris, which hosted Pyramid, the first DNVB concept store in Europe. The initiative was carried out with landlord Unibail-Rodamco-Westfield, where 23 brands participated in the threemonth trial. CEO and founding partner Vincent Redrado says that the model works by Digital Native Group taking a fixedterm lease on a store, which has been constructed and fitted-out by the landlord. The brands that take space within the concept store then lease space from DNG in contracts which, going forwards, will run at either six or 12 months. This longer period is because Redrado says that to be cost-efficient and to justify the “energy required”, the site needs to be operational for longer periods than the initial Paris pilot. Following the establishment of the first outlet, the next store opened at the beginning of October in Toulouse, MAPIC & LEISURUP DIGITAL ONE BOOK

Lewis Hamilton’s plant-based offer Neat Burger opened its second outlet in Camden

southwest France. Called Marquette, it is within a mall owned by Carmila, and nine brands are taking part, such as My Jolie Candle, Faguo and Cabaia. It is to stay open for 20 months and fewer brands will occupy larger areas than in the original shop. After operating in a high-profile, international location, this will be a very different site. “We’ll be looking to open perhaps five of these concepts across Europe,” Redrado says. “The idea is that we can then offer brands the opportunity to travel across a number of locations, perhaps Paris, London, Berlin and so on. We will also be seeking to cycle brands, because what is relevant for the summer may 21

not be right for the winter.” However, while booming sectors such as athleisure and grocery retail — plus the success of a mix of established and start-up brands — do provide some respite from the overall gloom for many retail names, the fact remains that retailers and retail destinations face turbulent times. The ability to adapt and to rethink offers and how they are brought to market is likely to become tougher and more complex. Retail, leisure and F&B are at a pivotal moment in their evolution and the dialogue on a new way forward starts with MAPIC Digital 2020. NOVEMBER 2020


ITA - ITALIAN TRADE AGENCY ITALY The Italian Trade Agency (ITA) is the governmental body in charge of the international development of the Italian economy. ITA supports the internationalization of Italian firms and through the Foreign Direct Investment Department facilitates the establishment and development of foreign companies in Italy. Inward investment attraction is carried on through the “Invest in Italy” program along with the support of Invitalia spa, the state-owned company for economic development. Thanks to this program, we provide information, support and advisory services to foreign companies on the Italian domestic markets, encouraging and facilitating investments and cooperation in different areas such as: real estate retail, tourism, infrastructures and logistics.


The Italian Real Estate market registered a record year in 2019, confirming Italy as a country of enormous interest for foreign investors. In fact, the 73% of the whole real estate investments in Italy came from international investors (+8% compared to 2018) while the contribution from local investors is still limited. The italian retail market records 2 bn euros of investments, in 2019, remaining substantially in line with the average recorded in the last years. There was a greater demand for investment in factory outlets and retail parks while the high streets recorded the largest volume of investments between the various subcategories of retail, concentrating almost 40% of total investments alone. The COVID-19 crisis has put forth a lot of challenges forcing investors to reinvent their spaces and the services offered according to the new consumer needs and economic possibilities. In Italy, since the beginning of the year, the retail sector totalized 940 €m. The 83% of investment came from the out of town segment. Four shopping centres

transactions were closed for 280 €m while the high street market registered three operations in Milan and Rome for a total of 160 €m involving both national and international investors. In the upcoming months, the economic and government measures together with business and consumer behaviours will definitely impact the macroeconomic scenario and therefore the real estate sector. On Wednesday November 18th, Invest in Italy will present live on the MAPIC Digital platform the “Italy Forum”, outlining key investment projects and

opportunities in the Italian Real Estate sector. The event will take place at 4.30 pm. and our team will be happy to meet you there! Please watch our webinar WHAT’S NEW IN ITALY? in MAPIC On Demand Sessions : https://matchmaking.grip. events/mapicdigital/app/session/49727

For more information: ITA - Italian Trade Agency www.ice.it www.investinitalyrealestate. com/en/



A creative approach to leisure Expansion of the booming leisure sector was abruptly stalled by COVID-19, and beyond lockdown new business models are needed, focused on the guest rather than simply maximising rents. As LeisurUp prepares to launch as part of MAPIC Digital this November, Mark Faithfull reports on an adapting industry MAPIC & LEISURUP DIGITAL ONE BOOK


S LEISURE operators work out how best to entertain visitors while ensuring their safety and security, an industry that had been riding high is having to reset how it does things in a COVID-19 environment. Above all, formats are being redesigned and rethought to adapt to changing visitor priorities, while still creating the socialisation and fun that makes them attractive places to visit. “People have an incredible appetite for emotions and experiences because it is a pillar of their resilience — to feel alive. I strongly believe, despite the retail apocalypse analysis, that people are back. They clearly have stronger demands around safety, but they have not renounced their prior desires — eating, playing, dreaming,” REAL Consulting CEO, Gilles Devendeville, says. “This is the basis of the three main pillars to regenerate: leisure, retailtainment and place-making.” David Bell, head of global leisure, Savills, adds that the leisure industry was also caught by the sudden nature of the lockdown and many destinations NOVEMBER 2020




Live show: 17 & 18

Nov. 2020 Digital



From 2

Nov. to 31 Dec

2020 Brought to you by the



LEISURUP did not have any simple routes to adapt their offers. “COVID-19 brought an abrupt stop for the leisure industry and there was little ability to pivot the offer, compared with F&B for example,” he says. “Obviously there will be casualties but we are also seeing real innovation in this space, such as Netflix buying the Egyptian Theater in Los Angeles, online streaming of entertainment and the Secret Cinema and Disney tie-up. We’ve also seen this new thinking in the fitness arena and in areas such as e-gaming.” He believes that going forwards the industry will see more blurring of the lines, citing Birmingham-based Gymshark as a good example, moving from an online sports brand to retail. Gymshark announced this summer that it is to roll out stores, first in the US and then the UK and Canada, having run a very well judged social media presence during lockdown that both supported the brand and was highly empathetic to sentiment during the crisis. It has

LA’s Egyptian Theater, recently acquired by Netflix

had a physical presence before, opening a pre-lockdown pop-up in Covent Garden, London in late February for four weeks just before non-essential shops were forced to close. “It’s not difficult to imagine such a business going into gyms, targeting active millennials,” Bell says. “Another channel-hopping example is the multi-leisure offer The London Project,

which launched in Dubai [designed by Yam Jam] and is now looking at a Canary Wharf site in London before a wider roll out in cities globally. We’re also likely to see expansion of wellness concepts combining, fitness, health and mental wellbeing.”

‘Obviously there will be casualties but we are also seeing real innovation in the F&B space’ David Bell, Savills The blending of channels and inhome and out-of-home is also apparent in the move by US sportswear brand Lululemon to acquire in-home fitness company Mirror for $500m, with Mirror running as a standalone company, offering live classes through its wall-mounted mirror, plus on-demand workouts and personal training sessions. Indeed, the leisure industry is extremely concerned about the increasing sophistication of in-home entertainment, from Netflix to work-

Multi-leisure concept The London Project launched in Dubai






The mall of today (and tomorrow) must be a place where people can come together and share different experiences. Malls must function as hybrid micro cities that are cultural hotspots, have a diversified and changing retail offering, serve the community, offer personalized experiences, generate smiles and memories and facilitate social interaction. Entertainment (in all its facets) is a cornerstone of this experience and a must-have for any development. For almost 20 years, KCC Entertainment Design has designed and build entertainment experiences in retail and/or mall projects worldwide. We have been active in over 220 projects in more than 45 countries worldwide. As partners, we assist you from the initial feasibility and market study over Concept Design, Schematic Design, Detailed Design till Engineering and Construction drawings. We have a strong worldwide network of suppliers and service prAoviders and an experienced team which can do the procurement for every item

in the project (attractions, rides, experiences, shows, theming & decorative elements, furniture, tiling, etc.). To ensure that the project is implemented as designed, within time and budget, we provide project management and art direction services during realisation. Our biggest expertise is design and build of indoor and outdoor Theme Parks, Water Parks, Snow & Ice park, Racing Centers, Edutainment parks, Eatertainment, E-sports, Branded Entertainment Centers (IP’s) and FEC’s (Family Entertainment Centers). Sizes are ranging from 600 sqm up till 40 hectares. We have created (and realised) successful entertainment and mixed-use concepts for EMAAR, Ceetrus, Wanda group, Shimao Property Holdings, The Smurfs, Sunac, Alshaya, Asterix, Lulu Group, Evergrand, Ubisoft, Speedpark, Andretti, Al Hokair, Haichang Ocean Park and many more. Design to build is one of our core principles: Our ideas and concepts are founded in a strong understanding of the

For more information: sales@kcc.be

local market and the entertainment market in general. The designs which turn those ideas into reality are operationally logic and can be realized within time and budget. Often we start from a study defining the ‘gap’, the missing entertainment factor. We define a solution to fill that ‘gap’ and run the numbers on it to ensure a good ROI. We are pioneers, creating new ideas and concepts. A great example is TEKZONE, the future of fun, in which we gamified the experience leading to an increase of 40% in repeat business. This project, TEKZONE, also received the award for best new design. By using screens, projections and AR/ VR experiences, the environment and atmosphere of the park is continuously changing. This resulted in minimal costs for renewing the park. In the next 18 months, 15 entertainment projects of KCC will open doors. 10 of those are an important part of a mixed use environment where retail & shopping is also playing a significant role.


The Smurfs Theme Park opened near Shanghai in late May

outs, Zoom classes to gaming. Mirror and Peloton are among those to have enticed many gym users during the lockdown period and last year Lululemon detailed its vision to be a brand beyond clothes that “encourages people to sweat more”. It has previously built that image through in-store yoga and workouts and an experience-based offer. Of course not all projects and attractions have ceased. In late May the 8,000 sq m indoor Smurfs Theme Park opened near Shanghai as part of a mixed-use development containing the Wonderland Intercontinental hotel, residential and shopping. Developed by Shimao Property Holdings, in co-operation with IMPS, owner of the Smurf’s IP, KCC Entertainment Design was responsible for the concept and MAPIC & LEISURUP DIGITAL ONE BOOK

schematic design. The Smurfs park has three themed zones and contains 29 Smurf-themed attractions. KCC, IMPS and Shimao will also design and develop a 10,000 sq m Smurfs outdoor theme park adjacent to the site. “The KCC team immersed completely into the world and DNA of the Smurfs and analysed the site, the market, the budget and other project-related constraints,” CEO Yannick Maes says. “We also look forward to another great opening this year in China with the Chocolate Kingdom Theme Park in Guangzhou.” REAL Consulting’s Devendeville says that theme parks continued to engage guests during containment through social-media campaigns, livestreams, backstage broadcasting and gamification. This was particularly useful when 27

it became time to talk about access restrictions and capacity reductions. Such issues have been marketed into privileges such as VIP experiences, private workshops, family reservations and happy hours. “Malls were built as consumption temples and every strategy was focused on optimising footfall, turnover and, by extension, rents. This time is over, people want to leave the mall brighter, wiser, stronger or better educated than before they came. Art, culture, dining, sports, wellness or even medical centres are the new anchors,” Devendeville says. “Of course, each sector must be developed and managed by expert third parties but the programming, the right mix and the local adaptations must be implemented.” NOVEMBER 2020



Combining global expansion with respect for local baking and culinary cultures Since 1976 and now in 100 countries, the LE DUFF Group is a conveyor of culinary heritage, which it strives to protect and promote through its brands : Del Arte, promoting Italian cuisine, Brioche Dorée, championing iconic traditional French products, Kamps, offering a wide range of traditional breads in Germany, and La Madeleine whose focus is on French-style café bakeries in the United States. The Group works with top bakers and chefs, institutions, and nutrition experts to devise healthy recipes, and has built its success on the priority it gives to high-quality, healthy food. The Brioche Dorée success story : Freshness, conviviality and simplicity Brioche Dorée has been the leader on the French-style bakery café market for over 40 years by offering a warm welcome in a friendly setting and high-quality fast food.

Brioche Dorée upholds the values of French cuisine: freshness, conviviality and simplicity. These values are the key to our success and our new ‘just like at home’ design concept”. Our Brioche Dorée restaurants are warm and lively places where you’ll feel welcome. Our Brioche Dorée restaurants have a kitchen, lounge and dining room. Finally, just like at home.

Every day, over 270,000 customers worldwide choose Brioche Dorée for its practicality and quick service, of course, but also for the variety of products and the high-quality, balanced food. Whether eating in or out, alone or with friends, Brioche Dorée has become a must for breakfast, lunch or snacks.

For more information get in touch with Eric Wauthier : ewauthier@groupeleduff.com / +33 (0)6 89 80 14 32


John Master franchisee of a F&B brand

The only international franchise marketplace

New opportunities and great meetings to develop my business

400 exhibiting brands // Conferences & workshops

Order your badge at business@franchiseparis.com www.franchiseparis.com An event:

Organised by:

FEP_MAPIC_DIRECTORY_198x123_investisseur.indd 1

Rates available at franchiseparis.com

Supported by:

13/11/2020 16:49

LEISURUP ‘Art, culture, dining, sports, wellness or even medical centres are the new anchors’ Giles Devendeville, REAL Consulting Yael Coifman, senior partner, Leisure Development Partners, agrees and says that leisure attractions and lifestyle destinations have to be a partnership, insisting the tenant and landlord model will not work. “There are a range of rent models and it very much depends on the type of attraction and the capital investment. But landlords need to see these as five- or 10-year partnerships, not quick fixes or a silver bullet,” she says. “People love to socialise and even if they are still hesitant, they want to come together in safe environments. Obviously some attractions are better suited, such as those that are outdoors or competitive gaming such as Flight Club or Puttshack, where bubbles can be created. But many attraction types can provide manageable environments.” Sebastien Georget, founder of Paris-based So SG Concept, believes that venues need to accept that the period of profound change will be extended and that they need to find positive ways of dealing with a different reality while remaining true to their concept. “I do not advocate switching or changing the model, because if you are opening under a different model then you are questioning your original positioning. If that’s the case, then you are in the wrong place,” he says. Devendeville says that rethinking the offer is a necessity and feels that to switch from rents to income sharing MAPIC & LEISURUP DIGITAL ONE BOOK

Indoor gaming offers, including Puttshack, can potentially welcome social bubbles

is the best way to sustain activity but also to learn the leisure business model. “We are talking as much about organisation as the business model, indeed Asian markets, the US and UAE are the leading leisure operators for hyper-entertainment — giant attractions and theme parks. One of the main reasons is that concepts are not only under one roof but one responsibility,” he says. Coifman adds: “Any attraction should complement the destination and so careful, strategic planning is required to determine the future direction of the location and what attraction type fits with that. We are also seeing the rise of attraction clusters, which provide reasons for visitors to repeat visit. Overall, it’s about adaptability. Malls with large parking lots are in a good position to host drivein cinema for example. This may be a COVID-19 inspired phenomenon but done well, with app-ordering, can help support the F&B and also gives people a reason to visit a cen29

tre that perhaps they haven’t been to for some time. And there’s no reason why an innovation like this can’t be replicated in the future.”

‘Malls with large parking lots are in a good position to host drive-in cinema’ Yael Coifman, Leisure Development Partners Drive-in cinema has been one of the early innovations adopted over the European summer, with a spate of open-air movies and comedy nights following the iconic US model of the 1950s and 1960s. Electric vehicle owners are being offered the chance to be part of a screening of cinema blockbuster Tenet, in what is thought to be the world’s first indoor drive-in cinema. Launched by clean energy YouTube channel Fully Charged and sponsored by Polestar, the event is to take place from October 29 to November 1 at the Farnborough International Exhibition NOVEMBER 2020

LEISURUP and Conference Centre in the UK. The event can be hosted indoors because the absence of emissions from electric cars. “In a time where there has never been more emphasis on the air we breathe, it’s fitting that zero-emission electric vehicles enable us to host an indoor drive-in, and offer a COVID-safe environment,” says Robert Llewellyn, founder of Fully Charged. Meanwhile, in Paris this summer film fans were given the opportunity to watch a movie from a boat on the river Seine as part of Paris Plages, the yearly transformation of sections of the Seine into artificial beaches. Moviegoers were able to board 38 electric six-seater boats for a free showing of French comedy Le Grand Bain. The artificial beaches on the banks of the Seine and the Bassin de la Villette, a manmade lake in the northeast of the city, have been a major success since their 2002 launch by Paris Mayor Bertrand Delanoe. Art also continues to play a place-making role and an adapted version of the Meet Vincent Van Gogh Experience has re-opened in Lisbon with local promoter UAU Produtora in collaboration with the local authorities and the Van Gogh Museum. The project will now remain open until January 3, 2021 at the Terreiro das Masses in Belem. Georget adds: “New players will bring new ideas and fresh thinking with them and that is welcome. The hotel industry is a great example, because new players came in with different ideas of how to do things. They bring a different mindset. It’s important to levMAPIC & LEISURUP DIGITAL ONE BOOK

An adapted version of the Meet Vincent Van Gogh Experience has re-opened in Lisbon with local promoter UAU Produtora

erage your communication, even if you are open, and convince your customers of why they should visit. And that communication needs to be positive, because if you focus on protection — and people expect safety — then you are not communicating the essence of hospitality. Instead, you need to think of what makes the out-of-home leisure experience better and what impacts the decision for people to visit.”

Certainly the leisure industry has been working fast to rethink its offers and attractions, adapting financial metrics to cope with smaller capacities and focusing on those elements that are best-placed to entertain visitors while keeping them feeling safe and secure. That willingness to adapt is likely to be central to the chances of success for the sector in the coming months.

The innovative Fully Charged indoor drive-in




Gymshark: Flexing its muscles, from online to flagship stores

‘To succeed you must adapt’ A

S THE global retail industry gets to grip with life after lockdown, many of the largest retailers are rethinking their future store portfolios, legacy estates and their expansion and store exit plans. Amid a rapidly changing retail landscape, COVID-19 has created winners and losers — local players, grocery retail and home and homewares have been boosted, fashion, departMAPIC & LEISURUP DIGITAL ONE BOOK

ment stores and F&B have been hit hard. Yves Curtat, chief executive and founder of omnichannel specialist Retail Reload, believes the COVID-19 pandemic, far from being a crisis without any positives, could represent an “opportunity to reinvent retail”. Curtat’s statement speaks to a triedand-tested principle of retail: to succeed you must adapt. Addressing the 31

With all the changes facing retail globally, real estate professionals will need to keep adaptability at the forefront of their thinking. With so much to understand, and so much at stake, Ben Cooper takes a look at some of the retailers and retail destinations on the cutting edge of change radical impact of the pandemic, Curtat has four key predictions for the changing consumer landscape. As time goes on, he says, the industry will face an increase of online business penetration, a powerful upswing in ‘deconsumerism’ (an overall reduction in consumer appetite), a reduction of total space and store networks, and a decrease of merchandise volumes. On the surface, none of this makes NOVEMBER 2020

Reach the decision-makers Increase the effectiveness of your marketing by advertising in the leading source of information and data for real estate professionals in Europe


Deck The Malls While retailers and landlords grasp the renewed importance of omnichannel, the industry gears up for the most important Christmas season of recent years with a raft of new strategies.

PROFILE YOUR RETAIL STRATEGY Inquire about advertising opportunities



Mixed Use in the Spotlight

Law Firm Ranking

How are real estate investors responding to accelerated trends in property developments? Join us for a deep dive into leading ideas on mixed-use projects.


Who advised on Europe’s biggest property deals of 2020? PropertyEU once again provides its unique industry ranking showing which law firms acted on large-cap transactions, plus we reveal key trends in purchase and sale agreements.


Advertorial options available

Advertorial options available

More information For more information go to propertyeu.info or contact us via sales@propertyeu.info

Join the platform for real estate professionals


Instanbul, Turkey’s vast multi-use development Galataport, on the banks of the Bosphorus

for good reading for owners of retail property. Looked at another way, the crisis has simply acted as a catalyst for a number of major changes already under way — changes to which the real estate industry was already in the process of adapting. Take the work going on at the Gropius Passagen mall in Berlin, led by TIAA and CNP alongside investment

manager Nuveen and Unibail-Rodamco-Westfield. Gropius has long-since adapted beyond the traditional shopping-centre model, with an abundance of non-retail services, community-focused spaces, leisure, food and educational offerings that epitomise the new mixed-use, experiential model. In Turkey, Galataport in Istanbul, which is due for completion next year,

stands as a prime example of vibrant, multi-use space anywhere in the world. When complete, the site on the Bosphorus will be home to 250 retail and food units, as well as two new museums, a university, office and public space, plus a 1.2km riverside promenade.

‘Residents in large cities expect much more from their own local areas’ Sam Cotton, Battersea Power Station

Volvo electric vehicle division Polestar is opening showrooms across Europe and Asia, like this one in Gothenburg



Commenting on the impact of the 2020 pandemic, Sam Cotton, deputy head of retail leasing on Battersea Power Station in London, says that the result has “emphasised the importance of top-quality services for those who want to stay local or are working from home, whether that be convenience shopping, fitness, food and drink or places to relax”. He adds: “We actually see this as part of a longer-term trend, where residents in large cities


RETAIL SHOWCASE expect much more from their own local areas.” For this to happen landlords need to think differently, as do retailers. In August Ibrahim Ibrahim, managing director of the London office of international real estate design consultancy Portland (which also worked on Galataport), was appointed to the board of the UK government’s High Street Task Force, charged with finding new models for retail spaces. He says that what will save ailing high streets everywhere, not just in the UK, is a drastic rethinking of the ways in which shopping centres and high streets interact with consumers. “We’re seeing the big urban centres that are going to adapt and change will be okay,” he says. “But secondary town centres have a big opportunity. Particularly post-COVID-19, there’s an opportunity to really liberate those shopping centres to become real community-focused centres where

we create an ephemeral experience to serve those communities.” Indeed, despite the difficulties in the short term, some retailers and food operators are still in expansion mode — brands such as French food specialist Groupe Bertrand, which is planning to add a further 110 new sites next year; and Dutch value-goods chain Action, which is still aggressively acquiring stores, and entering new markets. This type of growth is not across-theboard, but for the brands that have reaped the rewards of a rapid change in consumer patterns, appetite for bricks-and-mortar stores has gone up, in some cases significantly. “It’s very hard to make global assumptions given that every country handled the pandemic differently and at different times. But what we can say is that localisation has become apparent as a trend, firstly because people couldn’t travel and now because they

Groupe Bertand is planning to open 110 new food outlets next year



are apprehensive of doing so,” says Larry Brennan, head of European retail agency, Savills. “Therefore, we have to look at this as an opportunity for local brands and retailers because they have been boosted during the pandemic and also because they are in a strong position to negotiate with landlords.”

“Localisation has become apparent as a trend, because people couldn’t travel” Larry Brennan, Savills However, he acknowledges the many challenges facing national and international retailers, especially in sectors such as fashion which have been particularly hard-hit during the pandemic. “Right now there is obviously significant nervousness among chain retailers about expansion and many are exposed to legacy estates. So many are not in a position to be rethinking their locations,” he says. “But we may well see a rise in space take-up among local and national chains, while online retailers and brands continue to seek out store space, especially in strong sectors like ath-leisure. And for many high streets that is also an opportunity to step in and step up, helping to diversify our shopping streets.” And there are new players or established brands that are venturing into new areas. Brennan cites Volvo’s electric vehicle division Polestar as an example, which has begun to roll out showrooms in Asia and Europe and has a long-term store plan for brand exposure. The company opened at Westfield London on October 20. NOVEMBER 2020

RETAIL SHOWCASE In September, toy brand Lego announced plans to open 120 new stores around the world, on the back of a jump in profits of 7% — €2.1bn — for the first half of the year. Of these stores, 80 are set to open in China. If there were any doubts about the pulling power of retail stores post-lockdown these words of Lego chief executive Niels Christiansen — “When our stores have reopened after lockdown, there have been queues”— should offer some reassurance. Indeed, when lockdown eased, a common sight around Europe was long queues outside the stores of another booming brand, Primark. The global fast-fashion phenomenon, which

As part of a worldwide expansion strategy Aldi plans 70 new US store openings like here in Chicago

does not offer ecommerce sales, is pressing ahead with a long-term drive to expand its physical space despite the economic climate.

‘When our stores have reopened after lockdown there have been queues’ Niels Christiansen, Lego

Following a jump in profits Lego plans to open 120 new stores worldwide




RETAIL SHOWCASE In August the chain entered its 13th international market with the opening of a store in Warsaw, as part of a push to expand its Eastern European presence. Openings are scheduled for the Czech Republic and Slovakia over the next two years. If the rise of Primark signifies a healthy demand for value fashion, there is no doubting the appeal of the grocery sector as a whole and value-grocery in particular. At a time when most retail was closed, food stores stayed open and, unsurprisingly, the two most expansive brands in the market, Aldi and Lidl, have made the most of the situation. While many of the full-line grocers have retracted from international expansion to focus on regional or national markets, the opening of two new Aldi stores in Milan in September was just the latest step in a far larger journey across Italy, Europe and the world. Far from being hindered by the pandemic, Aldi’s expansion plans seem to have been accelerated — in August it announced it would be opening a further 70 stores in the US alone. Where Aldi is expanding, it is safe to assume that Lidl is as well, with 100 new stores scheduled for the US in the coming months, as part of a much wider global play. By the end of 2023, Lidl aims to have reached the 1,000 store mark in the UK, and is expected


Lululemon is a brand benefitting from the huge growth in ath-leisure

to continue with ambitious expansion plans globally. Similarly, ath-leisure has shown no signs of let-up in growth. This year Lululemon acquired home exercise provider Mirror and Peloton struggled to keep up with demand for its specialist exercise bikes, while continuing to plan for new stores. UK online brand Gymshark — which thanks in part to a clever and empathetic social media presence was a real winner during the lockdown — also confirmed new financial backing and plans for global flagship stores. And then there is Amazon. The online giant owns US specialist grocery retailer Whole Foods and has piloted its own stores, while recently opening the first Whole Foods dark store in


Brooklyn, New York. A wider launch of technology-enabled stores globally feels inevitable — the broader question is when and where first? That said, technology platforms are not a guarantee of success alone, with Microsoft backing out of its high-profile flagship stores programme. Clearly, the shorter-term priorities for most retailers of opening and operating safely will gradually be replaced by the longer-term challenges and opportunities of a transforming marketplace. A shakeout of legacy brands, the impact of working from home and the likelihood of flexible working going forwards, are all changing the locational, experiential and functional roles of stores. The future is there to play for, for those that can adapt.



Outlets will bounce back, industry agrees OUTLET INDUSTRY: WHAT’S NEW?

As Europe’s shops have re-opened, designer outlets are facing a new scenario where tourist visits have been hit significantly by travel restrictions. But discount-hunting domestic shoppers may be lured by their open-air layouts and the promise of bargains


OR MAPIC Digital a special on-demand session will once again bring retailers and industry stakeholders together to define new partnerships and operating models, not least as the industry seeks to adjust to operating during COVID-19. “For consumers, the shopping experience now combines three elements: safety, product and price. Safety measures in our centres are the biggest factor influencing the shopping experience for nearly half of our visitors,” says Neinver marketing and retail director Sebastian Sommer. “International visitors account for a different percentage of our portfolio’s MAPIC & LEISURUP DIGITAL ONE BOOK

results in each location. However, all our centres benefit from a strong local and national catchment area, so we expect our figures to be resilient.”

“The shopping experience now combines three elements: safety, product and price” Sebastian Sommer, Neinver Otto Ambagtsheer, CEO of VIA Outlets, which is being fully acquired by APG from a 50:50 joint venture between APG and Hammerson, adds that he expects a downturn in non-EU tourism, which is unlikely to recover until the end of 2020 at the earliest. 37

“We are confident that it will bounce back sooner or later, and that outlets will still have a firm spot in international tourists’ travel itineraries when it does,” he says. “In the meantime, we remain active in the tourism space by maintaining good relationships with accommodation and travel providers as well as tourist attractions in our regions.” Andrea Contino, marketing and communications director, Scalo Milano Outlet & More, says that in Milan the outlet “can count on a very strong customer base from Lombardy and the neighbouring regions. We are working to create even more ties with NOVEMBER 2020

Photo: TennesseePhotographer / iStock / Getty Images Plus


The Leading Retail Property Event in Italy 19-20 May 2021 MiCo, Milan, Italy

Save the date!

The unmissable event for property players, in vogue retailers, restaurant chains, leisure operators and new digital players to build all together a sustainable and profitable retail future in Italy!


RETAIL SHOWCASE foreigners, residing in the hope that they can become our ambassadors in their countries of origin.” Paula McNulty, head of marketing, Fashion House Group, which has outlets in Russia and Romania, adds: “We do not expect to see a tourist element to the outlet business until at least the end of 2020 or beginning of 2021. Luckily we attract customers from a wide geographical area around all our malls and as outlet shopping is considered a leisure activity, people will travel a greater distance to visit.” And development continues. Fashion House Group will open a second outlet centre in Bucharest in 2021. Situated to the east of the Romanian capital, near Cernica, the new mall is

Tbilisi Outlet Village in the Georgian capital is set to open in 2021

under construction and has been designed in an Old Bucharest architectural style and will include 62 units across 12,600 sq m. Fashion House — part of developer Liebrecht & wooD — has now delivered six outlets in Central and Eastern Europe, the most recent in St Petersburg, Russia.

“As outlet shopping is considered a leisure activity, people will travel a greater distance to visit” Paula McNulty, Fashion House Tbilisi Outlet Village in the Georgian capital is also set to open in 2021 and

Fashion House Group will open a second outlet centre in 2021, situated to the east of Bucharest, near Cernica





Neinver’s Amsterdam The Style Outlets

is expected to attract seven million visitors in its first three years. Once completed, it will have 111 units, totalling 20,000 sq m. It is being developed by Georgian Outlets & Resort Group, led by Guram Tsanava and Sandro Kordzakhia; TORG is leading the development and leasing. Neinver’s Amsterdam The Style Outlets will feature 115 stores set across 19,000 sq m GLA, including 1,000 sq m planned for leisure, restaurants with outdoor seating and walkways and gardens. The centre, which will become the first outlet centre in the Greater Amsterdam area, is inspired by traditional Dutch architecture and is expected to open at the end of 2020. MAPIC & LEISURUP DIGITAL ONE BOOK

In February, McArthurGlen Designer Outlet Malaga, in partnership with Sonae Sierra, opened in southern Spain. Its expansion programme will continue with two new developments currently under construction: Paris-Giverny Designer Outlet, France and West Midlands Designer Outlet, UK. Also in the UK, developer Robert Hitchins and ROS Retail Outlet Shopping have plans for a 195,000 sq ft Designer Outlet Cotswolds in Gloucestershire, which will open in two phases starting towards the end of 2021. Meanwhile, Rioja Estates and Wishibam are the team behind Grantham Designer Outlet Village, which will open in 2022. 40



Cities respond to growing urbanisation City populations have boomed globally, imposing increasing demands on transportation, infrastructure and all types of real estate. Mark Faithfull looks at some of the latest retail and leisure offers for a digitally connected, urbanised world.


VER the next few decades, the large-scale trend of urbanisation is likely to become even more pronounced. Currently, around 55% of the global population resides in cities. However, by 2050 this number is set to increase to 68% — or 2.5 billion additional city dwellers. This trend is even more prominent in emerging markets, with China, India and Nigeria forecast as the top countries for urban population growth. As a result, the way in which cities are designed and engineered will have to be reassessed. Sustainable development will play a key role as society seeks to mitigate the environmental impact, given that 72% of urban energy use comes from fossil fuels and cities are responsible for 70% of direct MAPIC & LEISURUP DIGITAL ONE BOOK

carbon dioxide emissions. According to Alice Breheny, global head of research at Nuveen Real Estate, when looking for resilient real estate opportunities — assets that will remain relevant through market cycles — investors favour investments that benefit from being a part of the fabric of a winning city, and even contribute to a city’s success. “Traditional measures of a city’s attractiveness relate to scale, prosperity and productivity,” she says. “These include population size, economic importance and GDP per capita — all indicators of demand for commercial real estate. We also look at affluence and the presence of wealthy households, which support consumption and investment in consumer-based strategies. The cities that score well 41

on these hard measures are typically the global gateway cities — those large, liquid real estate markets.”

“The cities that score well on these hard measures are typically the global gateway cities” Alice Breheny, Nuveen Real Estate However, she says that Nuveen believes “softer” measures are increasingly relevant. “Locational and space requirements are evolving rapidly in response to the millennial movement. Youthful cities are expected to become more regionally dominant. Younger professionals are more socially and geographically mobile, yet increasingly discerning, relating more to personality — the liveability and likeability of a city,” she says. NOVEMBER 2020

Photo: Orbon Alija / E+/ Getty Images


CITIES This can include how well connected cities are externally and also internally, through good public transport, walkability, bike-ability and average commute times. Metrics relating to the provision of health care, education, air quality or green space, alongside affordability, are increasingly being assessed by corporates. The availability of culture and entertainment is also becoming more prominent; and digitally-connected cities foster startup technologies and tech hubs. Indeed, rethinking urban landscapes for all should be the focus of city centres going forward, according to Edouard Dequeker, research engineer for the chair of urban economics at Essec Business School, who believes that the role of city centres in urban development has fundamentally changed in the last 30 years. “Metropolitan areas today have to offer a wider range of services to a wider range of people in more and more dense spaces.”

Apsys’ Bordeaux-Saint-Jean project

FRANCE: CITIES REIGNITE DEVELOPMENT NETHERLANDS-based Redevco and VINCI Immobilier unveiled plans for the mixed-use project The 31 in the historic centre of Lille at last year’s MAPIC. The stores and food and leisure outlets are now scheduled to open in the spring of 2021 and the hotel and offices will follow. At 25,000 sq m, this mixed project

The 31 in Lille, unveiled by Redevco and VINCI Immobilier at MAPIC 2019




includes 2,400 sq m of retail, 1,700 sq m of food and beverage outlets, 5,200 sq m of leisure activities, 8,000 sq m of office and co-working space, a 120-room OKKO hotel and 600 parking spaces. “In a changing society the new 31 has been designed to be a gathering place in the heart of the city thanks to its reinvented commercial offering,” managing director of Redevco France, Thierry Cahierre, says. Apsys CEO Fabrice Bansay says that the specialist French urban development company “loves the city” and continues to focus on city-centre schemes under its Making Cities Vibe initiative. The developer has completed a number of flagship urban schemes and its ambitious Bordeaux project, Bordeaux Saint-Jean, is expected to begin construction in mid2021, with completion in late 2023. The 70,000 sq m project includes 45,000 sq m of retail and 25,000 sq m of residential, office and hotel space. Bansay says that he expects the project, which integrates with the city streets, to become “a reference for French

CITIES city-centre schemes” upon completion and says that it will “reshape the way people live in the city, because you will be able to work, live, shop and be entertained in the same area”.

SNCF and Ceetrus plan to add 46,000 sq m to Gare du Nord, Paris

You will be able to work, live, shop and be entertained in the same area” Fabrice Bansay, Apsys Another MAPIC regular is the metropolis of Greater Nancy, which has a catchment area of 650,000 inhabitants, serviced by a 450,000 sq m retail sales area, along with a low vacancy rate of 6.4% in the city centre. Central to this is the Saint Sebastien shopping centre, which offers 107 commercial units and a permanent food market consisting of 80 shops. The city offers outstanding heritage buildings, including the Vaxelaire stores and the Belle Jardiniere, with Art Nouveau features, 19th century facades, stained-glass windows and 18th century staircases. “These elements are now sought after by retailers in terms of the cache they bring and how they help to enhance the shopping experience for customers,” says Cyrille Thiery, retail investment expert at Agence Scalen, the Greater Nancy and Nancy city economic development agency. Meanwhile, Gare du Nord, Paris has been given the go-ahead to better accommodate fast-rising passenger numbers, expected to reach 800,000 daily by 2024 and 900,000 by 2030. The aim is to finish in time for the 2023 Rugby World Cup and 2024 Olympics and Paralympics that will draw big crowds to the French capital. The renMAPIC & LEISURUP DIGITAL ONE BOOK

An interior view of the vast Battersea Power Station scheme in London

ovation, says Michel Cadot, prefect of the Ile-de-France region, would allow the Gare du Nord to become “a new setting for urban life, combining commerce, sport, culture and work”. National railway operator SNCF and property developer Ceetrus plan to add 46,000 sq m in floor space for shops, offices, a gym, a concert hall and other cultural venues. The arrivals 43

and departures hall will be expanded by 30,000 sq m. Altarea Cogedim is also honing its focus on what it calls the most “resilient and promising formats” in retail. These include regional shopping centres in “exceptional” sites, including train stations, although inevitably openings of projects under construction will be deferred, including Corso Mall NOVEMBER 2020

CITIES at Cap3000 and phase three of the shops at the Paris-Montparnasse railway station. The establishment of the Alta Proximite fund, of which it holds 25% in partnership with Credit Agricole Assurances, has also provided Altarea with a new investment tool. This fund, which was created to invest in urban projects in France, has residual investment capacity of €380m.

THE UK: CAPITALS AT HEART OF NEW PROJECTS INVESTOR Nuveen Real Estate is working on a centre that goes well beyond shopping and is also designed to expand the number of festivals and venues available, even in a city as culturally rich as Scottish capital Edinburgh. As part of the overall 78,967 sq m masterplan for the new St James Quarter, which includes 85 new retail stores, more than 30 new restaurants and an Everyman Cinema, Nuveen is creating public spaces with the flexibility to host cultural events, performances and community-led activities. “As part of our events strategy, we are reviewing a number of potential festival options to bring to life the nine events spaces across St James Quarter,” Nuveen’s director of development, real estate, Europe, Martin Perry, adds. The iconic Battersea Power Station is emerging as a new retail and leisure destination for London, with the 17ha site being developed in phases with a 50:50 split between residential and commercial uses. Phase One — Circus West Village — has been open for over three years and the next to be delivered will be the renovation of the Power Station building itself. MAPIC & LEISURUP DIGITAL ONE BOOK

Gropius Passagen in Berlin is being revamped

Already 46,000 sq m of office space has been pre-let to Apple for its new London campus and the two turbine halls will house over 100 shops, restaurants and cafes. Hand over is scheduled to start in 2021. The scheme will also include a chimney lift experience, taking groups of up to 30 visitors up one of the power station’s chimneys to offer 360-degree views of London’s skyline.

“COVID-19 has underlined our original concept that this should be genuinely mixed use, with no anchors” Sam Cotton, Battersea Power Station Sam Cotton, deputy head of retail leasing, adds: “We have deliberately said no to a department store — the building itself is the anchor and recent events with COVID-19 have underlined our original concept that this should be genuinely mixed use, with no anchors. So that includes special stores from international brands and shops from local specialists.” 44

GERMANY: RETHINKING URBAN MIXED-USE GERMAN capital Berlin has some 70 shopping centres or smaller mall spaces in total — which means that developers must go to great lengths to compete. TIAA and CNP, joint owners of Gropius Passagen in Berlin, with investment manager Nuveen and Unibail-Rodamco-Westfield as shareholder and centre manager, have been revamping the centre. Gropius, which offers a range of non-retail uses from job fairs to book-reading workshops for children, encapsulates the new way of thinking in retail property, Nuveen’s retail asset manager for Germany, Frederik Sarnes, says. “What we’ve been doing with all these assets — but particularly Gropius — is to see the way the market is changing,” he adds. “Previous retail concepts don’t work in the way that they’ve been working before. You have to react to remain relevant. We see that changing these retail concepts is a very crucial point, especially with the leisure element. We try to implement these mixedNOVEMBER 2020


In 2022, Milan will welcome Merlata Mall, from Ceetrus Italy

use elements and look at refurbishments and restructuring.”

“Previous retail concepts don’t work in the way that they’ve been working before” Frederik Sarnes, Nuveen Meanwhile, the extensive construction work on the 46,000 sq m Potsdamer Platz Arkaden has begun and is expected to take two years. Brookfield Properties, the asset manager of Potsdamer Platz, and centre operator ECE, have added London-based Mercato Metropolitano as a 4,400 sq m anchor tenant. URW is also developing Westfield Hamburg-Uberseequartier, a mixed-use urban district with flexible offices with views over HafenCity and the harbour, modern apartments with direct access to the waterfront, three hotels and a 200-store shopping centre offering the best local and international brands toMAPIC & LEISURUP DIGITAL ONE BOOK

gether with a wide range of services and digital innovations, for an enhanced customer experience. The largest city-centre project in Europe, it encompasses a culture, leisure, entertainment and dining offer, 10-screen cinema, beauty and wellness centres, international and local restaurants, bars and cafes and entertainment technology.

ITALY: MILAN AT HEART OF NEW PROJECTS LENDLEASE has established a longterm strategic partnership with Canadian pension investment manager PSP Investments for the €2.5bn development of a major urban regeneration project, Milano Santa Giulia, in Milan. This covers more than 110 ha in the southeast of Milan and is split into two distinct areas to the north and south of a new mixed-use development, with the potential for 2,500 homes alongside an office, retail and entertainment 45

district. The scheme will provide facilities for over 1,500 students, new schools and a museum. Milan’s largest multi-function 16,000-capacity indoor arena will be built to the north of the site and used as a venue during the Milano Cortina 2026 Winter Olympics. Meanwhile, Ceetrus Italy is to invest at least €2.5bn in a five-year plan, including Merlata Mall, a complex consisting of two buildings that extends over an area of 65,000 sq m in the heart of the first ‘urban smart district’ of Milan adjacent to the AreaExpo. Merlata Mall will host new forms of entertainment based on virtual reality, sports activities and digital art as well as catering, located along a covered boulevard illuminated by natural light. The inauguration is scheduled for 2022. The second project is Milanord2 in Cinisello Balsamo. At 240,000 sq m, it will combine a futuristic mall, served by a subway hub, plus an office district, scheduled to open in 2023-24. NOVEMBER 2020





Presented by: Apsys

Planned opening date: 2023

Presented by: Ingka Centres

THE BORDEAUX Saint-Jean project aims to create a new urban ideal in the strategically important district of Saint-Jean. Bordeaux Saint-Jean is an 88,000 sq m project that was initiated by Apsys in collaboration with public development agency Bordeaux Euratlantique (EPABE). Designed by Maison Edouard François, the project will provide 110 retail units with a total GLA of 55,000 sq m within architecture rooted in urban haute couture. The project links the train station and the Garonne river creating a line either side of which is a new urban ecosystem, composed of several blocks which are small in scale, sustainable and integrated with the city. Bordeaux Saint-Jean brings together living, working, sharing, shopping and anticipates new urban uses, mobile working, hyperconnectivity and the search for shared life experiences. It will be a place where people meet, share and intermingle.

50,000 sq m 40 food and beverage brands


Planned opening date: 2021

INGKA CENTRES says that it will transform the 6X6 building in downtown San Francisco into a new, circa 25,000 sq m, retail destination anchored by IKEA and complemented with mixed-use offerings “that are uniquely suited for San Franciscans and their lifestyle”, following its acquisition from MSP Property. The purchase is Ingka Centres’ first in the US and, with an acquisition and redevelopment cost of $260m, 6X6 is expected to open in Autumn 2021. It will be Ingka Centres’ second mixed-use project in a downtown location, following the company’s acquisition of Kings Mall in London’s Hammersmith earlier this year. The company is evaluating opportunities across 40 major cities worldwide: “Our urban projects are all about getting closer to our customers,” Ingka Centres’ general manager, Gerard Groener, says: “6X6 is an impressive six-floor glass building with smart, modern design and internal areas that provide the ideal canvas to create something truly spectacular.”

110 stores

25,000 sq m retail

$260m investment

1,000 spaces

35,000 sq m site size

40 cities Ingka is considering





Presented by: Nuveen Real Estate Planned opening date: 2021

Presented by: Ceetrus Italy

AT 158,000 sq m, St James Quarter is the city’s largest development in a generation and is currently one of the UK’s largest regeneration projects. Occupying a prime location at the heart of the city centre the mixed-use destination will provide 79,000 sq m of retail space, including John Lewis, Zara, Mango, Next and Boots, complemented by living, leisure, and entertainment. The scheme includes a Roomzzz Aparthotel, 152 apartments by Native Land, 30 restaurants and other places to eat including a food hall, and a five-screen Everyman cinema. Once open, St James Quarter is forecast to attract the highest footfall of any retail and leisure destination in Scotland and the city centre’s prime pitch is already extending towards it.

CEETRUS ITALY is to invest at least ¤2.5bn in a five-year plan for Italy, including Merlata Mall, a complex consisting of two buildings that extends over an area of 70,000 sq m in the heart of the first ‘urban smart district’ of Milan adjacent to the AreaExpo. Merlata Mall will host new forms of entertainment based on virtual reality, sports activities and digital art as well as catering, located along a covered boulevard illuminated by natural light. In the mall, the ground floor will offer a “special merchandising mix” with a unique range of original brands and experimental stores. The first floor is focused on fashion, with a high-end product range and a premium level area. The west wing hosts a wide leisure area with new, experiential formats. On the second floor there will be a latest generation multiplex cinema. A fresh market and streets and piazzas dedicated to bars and restaurants complete the offer.

70+ stores

79,000 sq m 20 million visitors per year 30 food and beverage brands

70,000 sq m retail and leisure 40 food concepts

P 1,600 spaces

150 stores

1 hotel and Everyman Cinema


Planned opening date: 2022


€2.5bn investment in Italy NOVEMBER 2020

17-18 November 2020

Projects Directory

A selection of projects showcased at MAPIC DIGITAL 2020



made for real estate

Le mapic a sa version digitale‌ Business Immo aussi !

DĂŠcouvrez le nouveau numĂŠro #170 de Business Immo

businessimmo.com business immo group


Photo: utah778 / iStock / Getty Images Plus


Tech is key to safe shopping Digital innovation providers have had to respond rapidly to a consumer environment where priorities have shifted towards technologies that automate processes and reduce contact. Mark Faithfull and Liz Morrell report MAPIC & LEISURUP DIGITAL ONE BOOK



OVID-19 has undoubtedly changed the focus of retailers when it comes to innovation. Today new technologies play an even more crucial role in delivering the new customer experience, especially in cases where innovation can help improve service or reduce direct contact with customers, for example with contactless payments. Online, retailers have been forced to accelerate omni-channel strategies to ensure that they captured as many of their lost sales from closed physical stores during lockdown as they could. In-store, as shoppers have returned, the emphasis has shifted to be less about gimmicks and wizardry and more about getting to the root of what customers now want from retail and understanding what the new customer experience should comprise. Director at ART Software Group, Gareth Jordan, whose company has been part of the Innovation Forum at MAPIC, says that retailers must unNOVEMBER 2020

INNOVATION derstand how customers are altering their shopping patterns. His company is currently promoting the latest version of its Retail Advantage product for retailers and mixed-use leisure destination operators. “It is vital for stores to capitalise on the changes in behaviour while consumers adapt and shop differently — not just a move to online, which has its frustrations, but also to shape and better understand what customers want and need in their shopping environments,” he says.

“It is vital for stores to capitalise on the changes in behaviour” Gareth Jordan, ART Software Group For many retailers, that means a shift in priorities away from using tech within the shopping environment to deliver immersive, engaging customer experiences, to a focus — in the short-term at least — on listening to

ART Software’s Retail Advantage App


Forrester’s FeedbackNow provides customer feedback and analysis

customers and providing a safe, reassuring shopping experience. “Technology innovations should help retailers provide the in-store experience their customers desire by being non-intrusive and safe,” says Parry Bedi, senior vice-president, FeedbackNow at Forrester, which provides customer experience feedback collection and analysis for retailers and F&B operators. Bedi’s company has made changes to its Smiley Boxes customer feedback system in response to the new requirements of retailers, post-COVID-19. “We came up with innovative digital solutions such as embed links for online feedback, and contactless QR codes for in-person deployments,” Bedi says. “We also repurposed some of our existing technology such as our People Counter with new features, including the ability to display capacity monitoring. Finally, we worked hard on a new line of feedback devices that are sensor-based and entirely contactless.” As ever, when it comes to innovation retailers can’t afford to stand still, es50

pecially with ever-changing consumer priorities. “The more we innovate and seek to understand how better to serve consumers, the more varied the information becomes and the insights that can be explored and understood,” Jordan says. This becomes a broadening circle with increasing levels of detail that build a more precise picture on how to adapt to meet customer demands, he adds. And that, in itself, can be confusing. “What works on one day is not guaranteed to continue working the next — the key is to be constantly measuring impact and understanding where the strategy needs to change.” Meanwhile, property management and software provider Yardi has launched the Elevate Suite for asset managers. The Elevate Suite has been designed to improve communication with team members and external colleagues, allowing users accurately to measure asset performance by tracking tenant health, optimising shopping centre revenue by automating key retail metrics and NOVEMBER 2020

INNOVATION leasing activities and eliminating the budgeting process and providing rolling revenue forecasting. For FeedbackNow’s Bedi, reacting to what customers want must now be a continual process for retailers. “For companies to survive, they have no choice but to listen,” Bedi says. “Retailers need to be ready to adapt — and re-adapt — to shifting consumer behaviours.”

Yardi’s Elevate Suite is designed to improve communications for asset managers

“The challenge is upon us. We are entering a new paradigm” Eduardo Miccolis, Giftify But they also need to collaborate, according to Eduardo Miccolis, head of gift-card business development at Giftify. “Retailers more than ever need to come together on innovation because they all share a common cause: re-establishing consumer confidence and engagement when it comes to shopping and participating in entertainment activities in shopping centres in a safe and healthy manner,” he says. “The challenge is upon us. We are entering a new paradigm. Whereas in the past society’s capability to react to a pandemic was limited by the resources available at the time, in our modern world there is ample resource and technology available to confront this new global health challenge with innovative solutions. The retail sector is one of many that will have to come up with innovative solutions in a collaborative manner as the days of isolated and regional solutions are far behind us.” One example is the 1,200+ retailers and occupiers in the centre of MAPIC & LEISURUP DIGITAL ONE BOOK

Gift-card company Giftify believes that collaboration is essential

Netherlands city Utrecht, connected through the Centrum Management Utrecht Community, a digital platform developed by Chainels, where local retailers, city centre management, the municipality and other stakeholders share relevant information. Both across the city centre of Utrecht and within the five key urban sub-divisions, rapid and consequent sharing of information is facilitated through the new CMU platform. “It really boosts interaction with each other and lowers the barrier to create 51

new ideas or exchange information and insights,” Jeroen Roose, city centre manager of Utrecht, says. “Especially during the recent difficult period of COVID-19, the CMU app has allowed us to respond more efficiently and effectively.” At the end of July, Coniq launched five new major innovations to help marketing teams significantly reduce the cost — and the time it takes — to create loyal, high-value customers for their shopping centres and retailers. The company has fully overhauled its NOVEMBER 2020

INNOVATION Total Customer Engagement platform, which now allows businesses to design and deliver highly personalised interactions across connected online and in-store touch-points.

“Retail has changed forever and retailers need to respond” Ben Chesser, Coniq “Coniq provides organisations with the most comprehensive suite of self-service tools and data needed to stay on top of constant changes in consumer behaviour,” Coniq CEO Ben Chesser says. “Retail has changed forever and retailers need to respond. While we saw some great tools for optimising online shopping and many ways to track customers in the offline world, the Coniq Total Engagement Platform is the first to bring them together to reflect the way real people want to shop.”

In addition, Reveal Systems has developed a series of products, resources and systems to enable shopping centres and retailers to adjust to the new situation. With app-based near real-time occupancy reporting, automated access control and temperature screening, Reveal Systems’ technology can help businesses to comply with the World Health Organisation’s physical distancing guidelines. “We have developed a series of innovative solutions to provide an immediate response and help protect staff, customers and assets during these challenging times while also adhering to the physical-distancing and space-occupancy guidelines,” Reveal Systems owner and CEO, Russell Edwards, says. “Provision of systems are only part of the equation and I anticipate that additional business key performance indicators (KPI) in future will be enforcement and au-

ditable reporting of performance against specified targets.” Charlotte Journo-Baur, founder of Paris-based tech service Wishibam, a software service application for retail property, believes this blending of channels is crucial. Her company provides a means for mall owners to sell goods from their retail tenants from one centralised ecommerce platform built into their existing websites. Journo-Baur says that the system brings together the best of the “local authority and trust” a shopping centre has with customers in a town or city, combined with a new way for mall owners to maximise the potential offered by ecommerce. “There’s a perfect synergy between online and offline,” she says. “The idea of Wishibam is to create an online shop that sells a shopping centre’s brands’ stock. It’s a more efficient way of doing business.”

E-commerce system provider Wishibam is working with Rioja Estates on the development of Grantham Designer Outlet Village





Amazon’s new grocery store pilot format is an example of the resurgent use of QR codes

The system is already working at a number of locations in France and Wishibam is also working with Rioja Estates on the development of Grantham Designer Outlet Village.

“There’s a perfect synergy between online and offline,” Charlotte Journo-Baur, Wishibam Increasingly, these innovations are about recognising that technology should allow high-touch engagement but low-touch physical connection, because there is every possibility that caution over COVID-19 will dictate consumer behaviour for months, posMAPIC & LEISURUP DIGITAL ONE BOOK

sibly years. Even technologies such as QR codes, which failed to deliver on the original hype, have made a distinct comeback, not least at Amazon’s new grocery store pilot format. And in Dubai Carrefour has introduced robotic collection at its new location in Dubai International Financial Centre (DIFC). Customers in DIFC can order online and choose to collect their order via self-service using a QR code at the robot located at Gate Avenue’s parking area. The new service has dedicated parking and is automated, contactless and refrigerated, able to fulfil hundreds of orders daily, operating 24 hours a day. It is not the 53

first to attempt this — CapitaLand installed a robotic click-and-collect service at its Funan, Singapore mixed-use centre late last year. Hani Weiss, CEO at Majid Al Futtaim Retail, says: “We are excited to introduce a new innovation that will cater to the fast-paced lifestyle at one of the leading business hubs in Dubai.” Indeed, understanding the nuances of where technology breaks down barriers and improves service, as compared with where it depersonalises or adds friction to the shopping experience, will be key to how technology continues to be embraced within stores and malls. NOVEMBER 2020

The leading international retail property event to build the ultimate lifestyle destinations!

2 digital MAPIC© & LeisurupTM are trademarks of Reed MIDEM. All rights reserved.

shows 1 pass


MAPIC & LeisurUp 2020 go 100% digital 17–18 November 2020 • MAPIC Digital Platform




Digital platform features

Retailers’ Guide & Retail Real Estate Project Directory


‘Seeing the world through different glasses’

The revamp of ECE’s Potsdamer Platz Arkaden in Berlin has Mercato Metropolitano as its food anchor

MAPIC continues to focus on the widening retail sector, with sessions dedicated to global food trends and the re-emerging food and beverage industry. We look at how an industry that has transformed consumption is transforming once again MAPIC & LEISURUP DIGITAL ONE BOOK




OOD & BEVERAGE (F&B) and hospitality have enjoyed extraordinary global growth over the past decade, but they have also been among the hardest hit sectors during the COVID-19 pandemic. An industry that was already in rapid transformation is being forced to confront a host of new challenges and some notable longer-term trends that have been reshaping the F&B world. Benjamin Calleja, CEO of international F&B design company Livit, is at the forefront of the changes these sectors are facing. Already a pioneer of testing and trialling innovation within the hospitality industry, most recently his business has been tackling how practical and technology-based measures can help the industry operate safely. “In adversity there is always opportunity, to learn, to grow and to do things differently,” Calleja says. “We do see the opportunity to be part of creating the new normal rather than accepting whatever new normal is given to us. This year has brought us new vocabulary such as COVID-19 and social distancing as well as sharpened our focus on what was always there


FOOD & BEVERAGE but now needs more attention than ever; health and sanitation, efficiency as well as clear communication and transparency. At the same time, we may be saying our goodbyes to cash and becoming more contactless than ever we could have imagined.”

“In adversity there is always opportunity, to learn, to grow and to do things differently” Benjamin Calleja, Livit That sense of innovation could precipitate a radical future with more mobile ordering and location tracking, chef-free kitchens, mood music and automatic lighting. This is not merely

in response to the pandemic but embracing longer-established trends that pre-date the health crisis. Calleja not only believes in the F&B revolution, he has three restaurant labs operating in Europe (two in Sweden) and one in the US (Los Angeles). These have been created to collect food industry data analytics to try and understand how customers respond to a mix of new solutions that — he stresses — are not just about food technology but about restaurant innovation in all forms. Initiatives have included collaboration with Spotify to test the impact of music on sales and throughput, lighting design, the use of in-store materials,

labour re-organisation and the introduction of new technologies. Each of these is carefully analysed using the data collected, to try and understand its effect. At V DTLA, Livit’s fine-casual concept that opened in Downtown Los Angeles, the ambiance is automatically adjusted throughout the day thanks to AI-optimised song selection and volume levels. Scents are introduced into the space to influence buying behaviour and V is the first in the world to have a location-tracking system accurate to one inch, Calleja says. The technology allows a prospective customer to order ahead online, take a seat and then expect the food to

Livit’s innovation-packed restaurants include 1889 in Stockholm




FOOD & BEVERAGE nent’s capitals. The first of these is at ECE’s Potsdamer Platz Arkaden in Berlin, which is being extended and revamped, with Mercato Metropolitano as its food anchor. “Our goal was to create an independent island with no sponsors, no fixed leasing fees, no chemicals, no big corporations. We just don’t let them in. It is possible to see the world through different glasses and create something different,” Rasca says. “Mercato Metropolitano is much more than a food place; it is a movement based on the community with a positive impact. It’s now time to work with new collaborative models. It’s all about a triple-win model: landlords, the marketplace, the vendors. They all need to be the winner.”

“No fixed leasing fees, no chemicals, no big corporations. We just don’t let them in” Andrea Rasca, Mercato Metropolitano ECE global head of foodservice, leisure and place-making, Jonathan Doughty, adds: “There is going to be a period [as we emerge from the crisis] when you can acquire great people and great places. This will challenge the traditionalists. I am quite positive about the future because we needed change. We are going back to focusing on a good product and possibly an era when clients pay more for a heightened experience. But things are different, it’s only a vaccine that equates to normality.”


arrive automatically without having to speak to anyone. Orders can be updated via the app, which also triggers automatic payment and optional tipping as the customer leaves, in a process akin to booking an Uber journey. It was introduced pre-pandemic but clearly fits well with the need for a lower contact future. Others have also been redefining the rules. Food-hall pioneer Mercato Metropolitano initially opened in south London and, having established a strong following, founder Andrea Rasca opened a second location in a former church in London’s West End. Rasca hopes to open two more London sites and the company is on the lookout for locations in Europe, particularly in the conti-

The largest communication platform in the Iberian real estate sector M A G A Z I N E S | D ATA I N T E L L I G E N C E | WE B PA G E S | N E WS L E T T E R S | E VE N T S www.iberinm o.com





Opinion: Innovation to rise from destruction JOEL SILVERSTEIN, President and CEO, East West Hospitality Group “COVID-19 is like a raging fire that will devastate many parts of the global restaurant and commercial real estate industries. Clearly the sector least affected is QSR chains with drive-thru locations, which are experiencing higher same-store sales. Fast-casual and full-service restaurants are experiencing a big decline in sales but that is closely correlated with COVID-19 outbreaks. For example, dine-in is only down 10-15% in Shanghai but down close to 40% in Beijing where there were more recent outbreaks. High financial leverage will likely lead to heavy restructuring in some cases, for example the US and China. “There are too many restaurants and commercial real estate projects in many countries fuelled by cheap money and the search for yield. Full-service restaurants will undergo a dramatic shrinkage that won’t be reversed in the near-term. Many malls and office projects will undergo severe financial restructuring as they cut rents and try to renegotiate their loan covenants. We are witnessing the culling of the herd and innovation always rises from destruction. I think we will see MAPIC & LEISURUP DIGITAL ONE BOOK

“Innovation always rises from destruction” more merchants get together in local communities and build their own co-operative organisations to keep more of their money and drive down costs. There will always be room for new players.” 58



Opinion: Rethinking winning formulas JOCHEN PINSKER, SENIOR VICE-PRESIDENT, THE NPD GROUP “CONSUMERS are spending significantly less money because they are not in ‘visit situations’ nearly as often. One of the most important visit situations is connected to work. Since people are spending more time at home, all those services that support that, mostly delivery but also drive-thru counters and some takeaway options, are benefitting. Another buzzword that had been growing before the crisis is contactless. Ordering through click and collect options, contactless

pickup and payment has been growing its importance, since people feel safer that way. “Many of the trends we have seen before the crisis but boosted during COVID-19 are here to stay: delivery, click & collect, drive-thru and digital ordering. The ‘homing’ trend, which we reported many years before COVID-19, has also seen a boost since many of us will remain working from home and some consumers feel less comfortable with

Grocers such as Albert Heijn are expected to become bigger ‘retail-gastro’ players




meeting other people outside their private space. This is further supporting delivery and takeaway and, since quick service is better placed to leverage that growth, this will be the winner from the crisis. We also expect ‘retail-gastro’ — those players who were originally retailers but also feeding consumers away from home, such as bakeries, grocery, petrol stations — to increase market share since they are often one-stopshop options.”




RESTAURANT DELIVERY: “Today delivery is one of the key success factors in the chain-restaurant industry. For example, it currently accounts for over 6% of the total sales in the French food market and has contributed to 75% of the total growth in the restau-


MANAGING THE RESTAURANT OFFER: “Managing menus is key when working with delivery, in particular for multi-site restaurant chains. Having clear and efficient technology to consolidate different aggregators is a winning point that ena-


A NEW BUSINESS MODEL: “Most restaurant chains are reorganising their retail units, separating delivery-only, full-service and remote kitchens and creating layouts that help keep collection and

rant market. The market had been relatively stable in Europe but there has been a change in behaviour: with a fingertip a customer can order immediately, with a wide choice. Restaurants will see a lot of innovation in this area.”

bles optimisation of operations and profits. For dark kitchens, the ones that resonate with their audience and which have an existing and distinctive brand, will be likely to work well.”

in-store diners separate. This is necessary for drivers and for looking after them, because you do not want drivers to be unwilling to pick up from your restaurant.”

The Deliverect dashboard





Food that’s too good to waste DANISH serial-entrepreneur, Mette Lykke, chief executive of Too Good To Go, is on a mission to reduce food waste — one meal at a time — after a chance conversation with a fellow bus passenger in Copenhagen who showed her the original food-waste app. The Too Good To Go app enables restaurants and shops to post in-

formation about leftover food they have available at the end of their serving day, together with a collection time-slot. Members of the public can then purchase discounted meals or groceries through the app. The surplus food is saved from being thrown away, the restaurants make a small additional revenue — and reduce disposal costs — and the

app firm takes a cut on meals sold. Too Good To Go now employs some 450 people, operating in 13 European countries and launching in New York in late September: “The initial aim was to take all that delicious food that was going to be thrown away and create a market for it,” Lykke says. “The dream is to help change society’s attitude to food waste. We organise this around four pillars: households, where half of food waste takes place; changing the mindset of businesses; education within schools to change the mindset of children; and politics and public affairs.”

“The dream is to help change society’s attitude to food waste” Mette Lykke

Surplus food is saved from being thrown away with the Too Good To Go app





The food disruptors: Time Out Market TIME OUT Market has expanded to six locations, yet company founder and Joao Cepeda, says its growth has only just begun, as he remains on the constant lookout for possible locations. “We started with humbler ambitions. Our challenge was to create more from our media brands and maximise their potential and we had a very strong DNA,” he says. “So we started with this crazy idea to open a place

[in Lisbon] that represented all the things that Time Out is known for — we started by thinking that one third of the space would be dedicated to the newsroom and the rest to cooking classes, entertainment, music and food, all on rotation. Then this huge building came up for public tender and we went for it.” Time Out Market opened five new Markets in North America [four in the US, one in Canada] across seven

months in 2019, but Cepeda says they were four and a half years in the making: “We quickly realised that each city in the US is not just a little different but has a completely different identity. It was important that each venue is distinctive.” Time Out’s current pipeline includes Porto, London, Prague and Dubai.

“It was important that each venue is distinctive” Joao Cepeda, Time Out Markets

Time Out Market in New York




2020 Digital Edition

The unique catalogue gathering 300+ of the hottest and most iconic concepts. Discover all about their expansion goals and find new brand you’ve been looking for.

Discover a selection in the following pages‌


Year of creation: 2007 Country of creation: Italy Number of existing shops: 50+

Active Entertainment (sports, bowling, skydiving, golf...) Our ten-year consolidated experience in the fitness sector has given rise to the exciting idea of ​​activating an ambitious project of Gyms in Franchising, which quickly led us in the last three years to inaugurate 50 Gyms!

Average size required (sqm): 1 000 - 5 000

3 priority countries for expansion: Spain - Romania - Germany

Type of location required: All

Contact: Eduardo MONTEFUSCO Sole administrator


Year of creation: 2014 Country of creation: France Number of existing shops: 11 - 50

Year of creation: 2010 Country of creation: Spain Number of existing shops: 11 - 50


Household/Gardening & Pet Stores At iSiMAR we are proud to keep alive the spirit with which was born in 1964, with several generations that share the knowledge on design and manufacture of metallic products (mainly in rod) for the outdoor furniture sector. All our furniture uses noble and recyclable materials (galvanised steel rods, aluminum) and is entirely manufactured at our current facilities in Pamplona (northern Spain). At iSiMAR we want to give life to the outside world and transmit our Mediterranean essence with our collections. That means appreciating the value of small moments and enjoying the company of family and friends moments of joy and fun. Today iSiMAR exports its products to more than 30 countries, with a very broad customer base.

Average size required (sqm): 100 - 500

3 priority countries for expansion: France - Spain - Germany

Type of location required: All

Contact: Jean PART Sales Director

My Dreamland France

Year of creation: 2020 Country of creation: France Number of existing shops: 0 - 3

Food & Beverage Stores

FEC (Multiactivity, edutainment, themed, play centre,...)

From father to son, for over 188 years, the provence delicatessen Maison Bremond has always rigorously selected its raw materials to offer its customers quality products. The company was taken over at the beginning of 2015 by Olivier Baussan and his family, Founder of l’Occitane en Provence, Olivers & Co, and the Ecomusée l’Olivier in Haute-Provence.

My Dreamland is a new indoor park concept, with the promise to reunite and entertain all the family members around exceptional moments by creating an “enchanted factory of memories”. My Dreamland is much more than a magic forest! It is a new generation playground, to have fun, learn and share experiences all together. My Dreamland is the kind of dream that everyone needs, young and old; the dream which we all dream of and which, in our time, would like to be able to take itself for reality. Sharing, relaxation and complicity, more than an enchantment, My Dreamland is a dream. An awakening dream that amuses and enchants each generation.

In order to guarantee maximum freshness, Maison Bremond only produces batches in small series.

Average size required (sqm): 0 - 50

3 priority countries for expansion: France - Norway - Sweden

Type of location required: All

Contact: Guillaume DE FOUCAULT Directeur General

3 priority countries for expansion: France - United Kingdom Germany Type of location required: Malls, Shopping centres, life place destinations

Average size required (sqm): 1 000 - 5 000

Contact: Dorian TRECCO Directeur general


Year of creation: 2016 Country of creation: France Number of existing shops: 4 - 10

Year of creation: 2009 Country of creation: France Number of existing shops: 50 - 100

QIPAO France

Themed restaurants

Utilities & People Services Stores

The first restaurant that marries the Open Sushi formula. An eclectic and colourful culinary offer, always attentive to health and environmental sustainability!

QIPAO is a new, modern and original concept of a beauty salon concept.

Average size required (sqm): 100 - 500

3 priority countries for expansion: Italy

Average size required (sqm): 50 - 100

3 priority countries for expansion: France - Switzerland - Luxembourg

Type of location required: Cities and high streets

Type of location required: Cities and high streets

Contact: Arcangelo D’APOLITO Responsabile Sviluppo Retail

Contact: François CROCE Directeur du Développement

Swarovski Switzerland

Year of creation: 1985 Country of creation: Austria Number of existing shops: 50+

Clothing, Accessories & Footwear Stores The Swarovski story began in 1895 in Wattens, Austria, when Daniel Swarovski invented a machine for cutting and polishing crystal. His invention not only revolutionised crystal manufacturing; it went on to inspire the worlds of jewellery, fashion, art, design and cinema over the next 120 years.

Average size required (sqm): 100 - 500

3 priority countries for expansion: wolrdwide



Clothing, Accessories & Footwear Stores

Year of creation: 2003 Country of creation: France Number of existing shops: 50+

UNDIZ, way more than just lingerie. For over 10 years, Undiz has been shaking things up with its new collections of underwear, swimwear & homewear every two weeks, offering more and more fun, creativity and surprises, and all at amazingly accessible prices. Positive, accessible, diverse, instant, daring and creative. Undiz is THE brand for Generation Z, all about the here and now, multi-connected and innovative.

Average size required (sqm): 500 - 1 000

3 priority countries for expansion: United States - Sweden - Canada

Type of location required: Malls, Shopping centres, life place destinations

Type of location required: Malls, Shopping centres, life place destinations

Contact: Michele Molon Global Sales EVP

Contact: Jose GOMEZ Chief Development Officer


Le magazine du retail dans tous ses


sites-commerciaux.com abonnements@enseigne-et-sites.com 01 40 34 51 21

creating new worlds

two hybrid events... a world of opportunities



25-26 MAY 2021 London, UK

27 MAY 2021 London, UK

Gold Sponsor:

Category Sponsors:

connect. explore. develop. celebrate. entertain. network.



From 2 November 2020

17-18 November 2020

Until 31 December 2020







Programme as of 27 October 2020

Attend our 2-day live programme featuring the most influential international industry players!* TUESDAY 17 NOVEMBER 2020 09.30 > 10.00

14.30 > 15.00

Sponsored by

Content partners



• The evolution of retail business model after covid-19 • Future challenges and new opportunities for retailers • Bringing new players, retailers, investors and developers together in unity and solidarity • Fresh approaches & collaborative attitudes to creating new business models Joanna Fisher MD Center Management & designated CEO Marketplaces, ECE PROJEKTMANAGEMENT

10.30 > 11.00


• How to create value in physical places in the “new normal” scenario • How operators will build a profitable growth? What are the challenges? But also, what are the opportunities?

Supporting partner

• Restaurant market overview: international trends and figures • How will food enhance the customer experience in new lifestyle destinations? • New formats, new destinations: how will food revitalize new urban landscape? • Focus on innovative urban and iconic projects to create vibrant experiences for customers

François Blouin Founder & CEO FOOD SERVICE VISION

Reoewein Niesten Founder & CEO CONCEPTIONAL

Jonathan Doughty, Global Head of Foodservice, Leisure & Placemaking ECE PROJEKTMANAGEMENT

Jochen Pinsker SVP Foodservice Europe THE NPD GROUP

Ian Sandford President EUROFUND GROUP

15.30 > 16.00



Pablo Moragrega General Manager PARQUE WARNER MADRID

• How to integrate leisure and dining experiences to create successful lifestyle destinations • New rules and innovative sustainable models to develop leisure within retail spaces • Financial impact for assets • Choosing a concept, economic viability, integration strategy…: the right approach to succeed!

Jonathan Doughty GlobalHeadofFoodservice,Leisure&Placemaking ECE PROJEKTMANAGEMENT


Howard Samuels President & CEO SAMUELS & COMPANY

Reinhart Viane Business Dev. Director KCC ENTERTAINMENT DESIGN

11.00 > 10.30

SPEED NETWORKING: INNOVATION FOR RETAIL Limited places, upon pre-registration!

16.30 > 17.00


11.30 > 12.30

FRANCE FORUM Co-organised by

Co-organised by

• Transforming existing shopping centres into lifestyle destinations • The optimum time for extension, refurbishment and densification • Leisure, hospitality, services and mixed-use projects : rethinking business to create experiential places & places of services

Sponsored by

Gaël Thomas - Moderator Managing Editor, BUSINESS IMMO

Part 1 La requalification des zones commerciales péri-urbaines

Part 2 Nouveau mix, nouveaux usages…

Richard Betts GroupPublisher&FoundingPartner REAL ASSET MEDIA

Winston Fisher CEO AREA15


17.00 > 17.30 Fabrice Bansay CEO APSYS

Antoine Frey Chairman FREY

Sébastien Vanhoove Deputy CEO CARMILA


* All the sessions will be available in replay from 19 November 2020 until 31 December 2020

Attend our 2-day live programme featuring the most influential international industry players!* WEDNESDAY 18 NOVEMBER 2020 09.30 > 10.00

14.30 > 15.00

Co-organised by

Co-organised by



• The new French leisure and attraction market in the Covid world • Vison of the evolution of the market : how the industry will change? • What business model and what attraction will dominate the scene in the middle/long term?

Bertrand Delgrange CEO KOEZIO

Anthony Goret Head of Communication SNELAC

Vincent Philippe Founder FUNFAIRCITY Benjamin Calleja CEO & Founder LIVIT DESIGN

10.30 > 11.00


• How are cultural & social changes reshaping shopping destinations? • New shopping places & physical expansion: added-value to create new customer experiences and a full range of services • The emergence of digital native brands in the physical world is creating new dynamics and new formats • Bricks & mortar shopping and e-commerce: the new deal in the new «normal»

Content partner

Carsten Keller VP Direct to Consumer ZALANDO SE

15.30 > 16.00

• A future destined for disruption and acceleration • The impact on retailing & commerce • Empowering consumers & supporting locally-made products • What are the best levers for a sustainable future?

Lorraine Dieulot - Moderator Real Estate & Lifestyle Director, SAGUEZ & PARTNERS

Part 1

Part 2

Enrique Martinez CEO FNAC DARTY

Delphine LEFAY CEO & Co-founder ONTHELIST


• Sustainability changed the rules • Integrating & maintaining commerce in urban lasndscapes to reinforce the role of the city • Diversified territories, from spaces to places: residential areas, shopping destinations orplaces of consumption? • The new foundations of city peripheries

Joan Busquets Professor at the GSD Harvard University BAU BARCELONA

João Cepeda President & Creative Director TIME OUT MARKET

11.00 > 11.30


ITALY FORUM Co-organised by

11.30 > 12.30

Supported by

Attend a first-class forum featuring the most influential decision-makers in the Italian market!


Edouard Dequeker Research engineer for the Chair of Urban Economics / PhD in urban studies ESSEC BUSINESS SCHOOL

16.30 > 17.30

Limited places, upon pre-registration!

In partnership with

Michele Molon EVP Omnichannel & Commercial Operations SWAROVSKI

Sponsored by

Discover industry challenges & opportunities, get more insights from international business case studies and meet industry players to expand your business.

Luca LUCARONI Vice-President, CNCC ITALY

Roberto ZOIA President, CNCC ITALY

17.00 > 17.30


Michael Linander Chief Retail Officer BOCONCEPT

Eric Wauthier-Wurmser International Director GROUPE LE DUFF

Limited places, upon pre-registration!

* All the sessions will be available in replay from 19 November 2020 until 31 December 2020

Access on-demand sessions from the opening of the platform, 2 November, until 31 December 2020!



Co-organised by

Co-organised by

• How Leisure and Entertainment are catalysts to transform cities and urban areas into lifestyle destinations? • The best models to follow to regenerate urban areas with leisure • Efficient strategic partnerships between private and public players to transform cities

• Climbing walls, trampoline parks, indoor surfing or snow... living active sports experiences in a protected and pleasant environment! • Indoor sport attractions: the new magic potion for retail and urban sites? • Business models and efficient strategic partnerships between operators and landlords



Muriel Lemesre CMO MAGNICITY

Vincent Philippe Founder FUNFAIRCITY

Miriam Cobbaert International Business Dev. Director WAVESURFER – AFP TECHNOLOGY

Gilles Devendeville CEO & Founder REAL CONSULTING

Sébastien Vieilledent Sport Access Deputy Director UCPA

Antonio Jr. Zamperla Chief Innovation Officer ZAMPERLA


Alistair Gosling CEO & Founder EXTREME INTERNATIONAL



Co-organised by

Powered by

• How to create compelling experiences and attract visitors in physical places • How Technology (VR/AR) is enhancing experiences in location-based attractions? • Creating unique places and compelling experiences in art, culture and lifestyle destinations • Discovering what’s behind the curtains: business models, economics, operations

• Esports challenges: explore the main trends of this fastest-growing industry • New opportunities for brands, sponsors, investors and media to increase traffic and revenues • The best business models to integrate esport experiences into physical places


Marc-André Baril Director of Business Dev., Europe MOMENT FACTORY


Boris Bielert Chief Commercial Officer ZERO LATENCY

Charles Read Managing Director BLOOLOOP

Alban Dechelotte Head of Partnerships & Business Dev. EMEA RIOT GAMES



Michael Heina Head of Esports, International NIELSEN SPORTS

Arnaud Verlhac Esporst BAR Director REEDMIDEM

Mathieu Lacrouts CEO HURRAH GROUP

Nicky Wightman Director, Emerging Trends SAVILLS

Co-organised by

• Innovation as a key to rebooting the retail industry • The next generation’s role in rethinking the retail property industry for the next decade • New uses and innovative tools to transform existing models • Inspiring jobs for tomorrow in the retail real estate industry

Vianney Dumas Innovation Leader CEETRUS

Angela Maurer Head of Innovation LANDSEC

Gereth Jordan Director ART SOFTWARE GROUP


THE IMPACT OF LOGISTICS ON RETAILING & DISTRIBUTION • New dynamics & new formats to meet new customer expectations • Last-mile retail and delivery: challenges for retailers & brands to serve customers • Warehouses, platforms, hubs, stores… what is the best format? • What are the best city logistics centers for sustainability?

Maxim Karbasnikoff Head of Retail & Property Management ADG GROUP

Matthew Thompson Head of Retail Strategy COLLIERS INTERNATIONAL

Christophe Chauvard Managing Director France P3 LOGISTICS

Kevin Mofid Director, Industrial & Logistics Research SAVILLS

Access on-demand sessions from the opening of the platform, 2 November, until 31 December 2020!


SUSTAINABILITY & ETHICS: GOOD FOR BUSINESS, GREAT FOR HUMANITY • Environmental, social impacts: do consumers and companies really care? • How is ethical sourcing shaping the way products are produced and sold today? • Why sustainability is a key driver of innovation • Circular economy, responsible consumption and biodiversity: discover the best initiatives

David Parry Global Real Estate Director THE BODY SHOP



• Explore the benefits that IP based attractions can bring • What is the right approach for a win-win model between IP owners, operators and landlords? • Unique attractions vs scalable concepts, indoors parks vs pop-up live animations: a deeper look into the workings of IP-based leisure concepts

Diego Valazza Senior Dev. Manager Retail LENDLEASE



In partnership with

Sponsored by

Fabienne Gilles Head of Consumer Products THE SMURFS

Teri Schindler Co-founder & CEO HARVES

Laurent Taieb President of the Board France LICENSING INTERNATIONAL

Roubina Tchoboian VP of International Licensing CLOUDCO ENTERTAINMENT - CARE BEARS



Sponsored by

Co-organised by

• Restructuring your retail chains: outlets, the not-to-be-missed format • Sustainability, local focus, authenticity, mass market: what is the best mix to meet customers’ needs? • How must retailers & owners rethink their collaborative models to succeed? • Turning outlet destinations into lifestyle destinations to survive into the future

Supported by

• Italian Retail Market: overview & trends

Armando Garosci Director of Publishing Innovation LARGO CONSUMO Alexander Beneke EMEA Real Estate Manager SALOMON

Nick Brady Group MD, Leasing MCARTHURGLEN

Mario Maiocchi Executive Board Member CONFIMPRESE


ASIA SESSION Massimiliano Carello Head of Strategy & Asset Management VIA OUTLETS

Lisa Wagner Principal TORG


In partnership with

Sponsored by

• Discover the latest projects & plans and the most innovative initiatives launched in the industry!

Brendon O’Reilly Managing Director FASHION HOUSE GROUP

• Italian Retail Market: overview & trends

Esterina Nervino Retail in Asia Director BLUEBELL GROUP


Co-organised by

Lisa Wagner Principal TORG

17-18 November 2020

Projects Directory

A selection of projects showcased at MAPIC DIGITAL 2020



Your helicopter transfer NICE - CANNES

160e/pers SAINT-TROPEZ


3 3 3 3 3

Your helicopter flight between Nice and Cannes 7min Car service in Cannes Handling Service at Nice airport 1 cabin bag (Extra luggage : +50€/bag) Optional: Meet & Greet (VIP Welcome: +50€/pers)





BOOK YOUR FLIGHT +33 (0)4 93 90 40 70

+33 (0)6 20 80 89 08





The official MAPIC & LeisurUp magazine


The official MAPIC & LeisurUp magazine

Profile for mipim