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cover story

Managing demanding and superior events

Mobile event applications Managing an event is much more complex than before, that is obviously. There are in­c­ reasing need for tracking, collecting data and doing analytics and ROI of events. Engaging attendees become more important and accordingly, more demanding. Acting responsible to the environment and thinking “green” are becoming necessity. Including everything, there is less possibility for one person to manage events all by herself, without any help. All these issues can be resolved by proper use of the technology. Together with development and gro­ wing popularity of mobile applica­ti­ ons, there were created various mobile event applications helping creating events. There are various providers of these applications, but what essentially all they offer is a mobile application for a specific event – a conference, cong­ ress, fair etc. Participants use the mobile application that is edited out and adapted for the specific event. As part of the application they can see the schedule of lectures, sessions, names of lecturers, short biographies of the lecturers. At the scene, in real time, via the application they can be informed about current events or any changes in the program. On-site, via the application they can participate in various surveys condu­ cted by the organizer, and pass for en­try to the event can be scanned di­ rectly from the application. Sponsors are also incorporated into the application. Also, it is supported for sharing information, pictures and tweets on social networks with the #hashtag of the event. All the activi­

ties of participants are measured, and provide useful feedback and ana­ lyti­cal data for event organizers and spo­nsors - number of participants, nu­ m­ber of clicks and reviews, the perf­o­ r­mance of specific sessions and spe­a­ kers, and so on. All this gives guidelines for organizers for upgrading events for next time, and sponsors the info of exposure of their brand, product or service and the benefits they have had from spon­soring the event. The important point of all these mobile applications is what they maximally support “paperless” philosophy

and allow the event to have as least as possible impact on the environment. In addition, we will cover in short so­ me the most important providers of these applications.

SEE Business Travel & Meetings magazine · February 2015

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Profile for Miona Milic

SEEbtm magazine No 17 Događaji: Nekad i Sad / Events: Now and then  

Cover story in this issue of SEE business travel and meetings magazine is about evolution in event organization. Read what have changed the...

SEEbtm magazine No 17 Događaji: Nekad i Sad / Events: Now and then  

Cover story in this issue of SEE business travel and meetings magazine is about evolution in event organization. Read what have changed the...

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