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s t o r y

cover story

c o v e r

only for the few days of the ac­tual ev­ ent. This means that organizers ne­ed to deliver value and to en­gage their participants and customers all year ro­und, if they wish to create stro­ng ev­ent brand.

Event and food decoration There is a lot of creativity and more fre­edom in event and food decoration today. Depending on the type of event and its guests, event organizers are putting a lot of effort into creating the perfect mood that reflects the true sense of an event. It has been recognized that there is a strong correlation between the design of an event and the atmosphere thus created and the overall success of the event. This fact has spawned event desig­n­ e­rs, who are designing sophisticated ev­ents with their personal touch. Today, it is not unusual to have a bra­ nded event design, or a so-called ev­e­ nt design “with a signature”. Themed events are very popular today. Themes can be Christmas, 80’s, 60’s, Casino theme, Hollywood theme, Winter, various movie themes, Fre­nch-theme, Black&White, and ma­ ny others depending on the goals or specific activity (such as new product launch, fund raising) of the organizer.

The main aspect of themed events is to associate them to the theme as much as possible. Wall décor, lighting, special furniture, seating and escort cards, floral and ta­ ble arrangements, and other details are used for this purpose. Food preparing, serving and decoration has become an art. The biggest changes in this field are the size of the portions (which are noticeably smal­ ler), ingredients are preferably orga­ nic and healthy and greater attention is paid to decoration. Decoration of the food is often seen as painting a picture with right mix of colors and tastes on the plate.

Awareness of impact on the environment Natural resources are running out. Ov­er the years people have become more aware of that fact. Besides that, the environment is highly pol­luted, due to people’s irrespo­ nsible behavior and ignorance.

So, people really should start caring for the environment. So today, companies should be more responsible through various activiti­es aimed at protecting the environment (paperless communication, double si­ de printing, planting trees and so on) and making their events as “green” as possible. This is usually done with electronic badges, mobile applica­tions with an online conference pro­gram and schedule of speakers, ses­sions and meetings (so no printed papers are used), using recycled materials which is going to be recycled after the event, making compost of the remaining food and similar. Hotels began to incorporate various eco-friendly and sustainable stand­ ards in order to be able to respond to growing demands from environmentally conscious groups and individuals. There are organizations like Green Meet­ing Industry Council and Susta­i­ na­b­le Event Alliance, which are providing resour­ces and support for more su­staina­ble industry through educa­ ti­on, re­co­gnition of best practice, ad­ vo­cacy for international sustainable ev­ent standards etc. Miona Milic

SEE Business Travel & Meetings magazine · February 2015

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Profile for Miona Milic

SEEbtm magazine No 17 Događaji: Nekad i Sad / Events: Now and then  

Cover story in this issue of SEE business travel and meetings magazine is about evolution in event organization. Read what have changed the...

SEEbtm magazine No 17 Događaji: Nekad i Sad / Events: Now and then  

Cover story in this issue of SEE business travel and meetings magazine is about evolution in event organization. Read what have changed the...

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