Page 41

Where do you usually organize events? Exclusively in city where the company headquarter is In entire country where the company headquarter is In countries in the region Across the borders Other

18% 62% 24% 9% 18% Figure 4

As we can see from the enclosed gr­a­ ph (figure 3, page 37), vari­ous types of events are or­ga­ni­zed in the region, from conventio­ns to pro­­mo­tions. The most frequently or­ga­ni­zed eve­ n­ts are trainings, team bu­ildings, se­ minars, conferences and me­­etings. Product launches and pro­mo­ti­ons are the least frequent.

entire country in which their he­ad­ quarters or branch offices are (fi­gure 4, page 39). The percentage of events organized exclusively in the city / place where the company headquarter is, is alm­ ost identical with the percentage of events organized over the entire region, with 18%, that is 24%. Others organize events across the borders of the region. 85% of them expects that this trend will be continued in 2015 as well, while 15% expect that the ev­ ents will expand to the countries in the regions and the rest of the world.

Location of Events

Number of Participants

Most of the companies and organiza­ tions (64%), organize events over the

The most frequent (35%) events or­ ganized in the region are events for

ally organized will remain the same. However, the significant percentage, even 39%, expects that this number will be increased.

Type of Events

What type of venues you usually choose for your events? Hotels Hotel resorts Convention centers Event venues Special venues (museums, theatres, galleries, etc.) Restaurants Other

88% 18% 26% 35% 21% 24% 15%

Figure 6

21% 24% 9% 3% 41%

You expect budget in 2015: to stay the same to increase to decrease

There are, of course, events of all sco­ pes, up to 15, 100 or 300. What comes as the logical fact is that the least frequent gatherings are those or­ganized for large number of people, from 300, 450 and over 600 parti­cipants, to be more precise, 6% of ev­ents are of that scope.

Type and Venue Selection Majority of the organizers in the regi­ on use hotels for their events (88%), than event venues (36%), conven­tion centres (27%), restaurants (24%), spe­ cial facilities (21%) and hotel res­­orts (18%) (figure 6, page 39). Personal previous experience and recommendation are crucial for ma­ king decisions and for selection of the venue. Independent Internet browsing as well as assistan­ce and use of the portal www.kong­re­sniturizam.com are also frequent wa­ys to find the space for organization of some event (in app. 35% of cases). Help of the agency is reported in 12% of cases, as well as the use of booki­ng. com and tripadvisor (figure 7, page 37).

The Budget

Annual budget that your company has? up to 10,000 eur up to 50,000 eur up to 100,000 eur over 100,000 eur don’t know

up to 50 participants (figure 5, page 37). After th­at, very frequent events are events organized for up to 150 pa­rticipants (26%).

research

research

56% 32% 9% Figure 8

Majority of participants in the rese­a­ rch said that they are not familiar wi­ th the annual budget appropriated for the events. The annual budget of up to 50,000 EUR was reported by 24% subjects while the budget of up to 100,000 EUR was reported by 9% of the res­­p­ o­ndents. The lowest percentage (3%) was reported by those that said to ha­ ve the annual budget of up to 100.00 EUR (figure 8, page 39). 58% of the respondents expect th­at the budget in 2015 will remain the same, 30% expect the increase, whi­le 9% expects budget reduction (fi­gu­ re 8, page 39). Miona Milic

SEE Business Travel & Meetings magazine · February 2015

39

Profile for Miona Milic

SEEbtm magazine No 17 Događaji: Nekad i Sad / Events: Now and then  

Cover story in this issue of SEE business travel and meetings magazine is about evolution in event organization. Read what have changed the...

SEEbtm magazine No 17 Događaji: Nekad i Sad / Events: Now and then  

Cover story in this issue of SEE business travel and meetings magazine is about evolution in event organization. Read what have changed the...

Advertisement