Page 40

research

South East Europe region

Trends in event organization for 2015 Region of South East Europe in the sector of event industry is quite optimistic, with ne­gligible tendency of annual growth of the number of events (39%) and the total budget (32%). These are mostly medium events for up to 150 participants, organized throughout the country in which the company headquarter is. A significant percentage (24%) of events is organized in the region, in neighboring countries in relation to headquarter of the company-organizer; with a tendency to in­crease (15%) this number in the 2015/16. At the end of 2014 and beginning of 2015, SEEbtm magazine, in associati­ on with the portal www.kongresnitu­ rizam.com conducted research focu­ sing on Trends in event organization for 2015 in the region of South East Eu­rope. Among the research partici­ pants, there were almost all industrial

· Around 10 events annually · Type of events – trainings, team buildings and seminars · Location – country where the company headquarter is · Number of participants – up to 150 · Type of space – hotel · Selection – personal experience · Budget – up to 50,000 EUR

38

sectors, most of them from pharma­ ce­utical industry, IT sector, civil engi­ ne­­ering, government and non-go­ve­ r­n­ment organizations (figure 1, pa­ge 36).

Number of Events The number of events that majority of companies organizes on annual

le­vel is about 10. From the collected re­spo­nses (figure 2, page 38) it can be seen that 42% of subjects, that is companies, orga­nized up to 15 ev­e­ nts during 2014. 18% of the rese­arched market orga­ nizes more than 15 events on annual le­vel. Most of them, precisely 52%, ex­ pect that the number of events annu-

Number of events organized in 2014? less than 5 from 5 to 15 from 15 to 25 more than 25

32% 44% 9% 9%

Number of events planned (expected) for 2015? to stay the same to decrease to increase

SEE Business Travel & Meetings magazine · February 2015

50% 6% 41% Figure 2

Profile for Miona Milic

SEEbtm magazine No 17 Događaji: Nekad i Sad / Events: Now and then  

Cover story in this issue of SEE business travel and meetings magazine is about evolution in event organization. Read what have changed the...

SEEbtm magazine No 17 Događaji: Nekad i Sad / Events: Now and then  

Cover story in this issue of SEE business travel and meetings magazine is about evolution in event organization. Read what have changed the...

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