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2016 Media Kit college of nursing

Diversity enriches. In health care, it fosters understanding and culturally competent care. Diversity is the key to a dynamic nursing staff. And diversity ensures that all patients are represented. Our AWARD-WINNING college offers: Traditional BSN

RN to BSN Online

Accelerated Pathways Program For individuals who hold a non-nursing bachelor’s degree or higher. Post-Baccalaureate Certificate Nursing Education (online) MSN Program On-Campus Specialties Adult-Gero Acute Care NP Adult-Gero Primary Care NP Family NP Occupational Health Online or Hybrid Specialties Adult-Gero Primary Care NP Family NP Neonatal NP Nurse-Midwifery Women’s Health NP

Doctor of Nursing Practice (DNP) BSN to DNP (Post-BSN) Specialties Adult-Gero Primary Care NP Family NP Nursing Administration Nurse Anesthesia Pediatric Acute Care NP Pediatric Primary Care NP Post-MSN option is also available

APPLY NOW FOR: RN to BSN Online BSN to DNP PhD

Skills for

Success

+

HOW TO CHOOSE A NURSING SCHOOL

Post-Master’s Certificate Adult-Gero Acute Care NP Adult-Gero Primary Care NP Family NP (onsite or online) Neonatal NP (hybrid) Occupational Health Pediatric Acute Care NP Pediatric Primary Care NP Psychiatric Mental Health NP (online) PhD in Nursing Research Post-BSN and Post-MSN options

The Career and Education Resource for the Minority Nursing Professional • FALL 2015

D E A LIN G WIT H NEW-NURSE DRAMA

Today is your day to lead. UC Nurses. We See Leaders.

The Rise of Mobile Health Apps

A nationally recognized leader in innovative nursing education

nursing.uc.edu/nurseleader

www.minoritynurse.com


The Resource for Minority Nursing Professionals Print Magazine, Online, and E-Mail Newsletter For over 22 years, Minority Nurse has been the premier publication for reaching nurses, students, and faculty from under-represented populations. With in-depth articles on career opportunities, minority health issues, and outstanding role models, Minority Nurse magazine and MinorityNurse.com are must-read resources and essential stops for health care and academic recruiters. Distribution Breakdown • 36,000+ circulation per issue to virtually every hospital in the United States and U.S. territories, and over 2,000 two- and four-year nursing schools • Website with 75,000+ visitors per month • E-mail newsletters published 52 times a year and sent to more than 46,000 opt-in recipients • Bonus conference distribution

For more information, please contact: Peter Fuhrman, National Sales Manager P: 609.890.2190 | F: 609.890.2108 pfuhrman@springerpub.com

11 W. 42nd Street New York, NY 10036-8002 www.springerpub.com www.MinorityNurse.com


Print Magazine Publishing Schedule Spring ‘16

Summer ‘16

Fall ‘16

Spring ‘17

Space Close Art Due

11/30/15

3/28/16

7/27/16

11/30/16

12/7/15

4/4/16

8/3/16

12/7/16

Street Date

1/20/16

5/6/16

9/6/16

1/20/17

Dates are subject to change.

Editorial Calendar Plan your advertising campaigns around themed issues, focused editorial, and topics affecting nurses everywhere. Spring 2016

Feature Articles in Every Issue

CLOSE DATE: December 2015

VITAL SIGNS: 

THEME:

The latest news in minority health, diversity in nursing, and the achievements of minority nurses

FEATURES:

Career Issue How to Weigh Your Job Offers The New Health Care Workplace Using Health IT to Reduce Health Disparities How to Survive Your First Year as a Nurse

DEGREES OF SUCCESS:

A special section focusing on academic opportunities and strategies for recruiting/retaining minority students and faculty ACADEMIC FORUM:

Summer 2016 CLOSE DATE: March 2016

Research on issues with a direct impact on nurses as well as minority communities

THEME:

MAKING ROUNDS:

Conference Issue FEATURES: 2016 Annual Salary Survey When a Health Crisis Derails Your Plans Culturally Competent Cancer Survivorship Care How Technology is Impacting Communication

Fall 2016 CLOSE DATE: August 2016 THEME: FEATURES:

Education Issue The Evolution of School Nursing Coaches: What’s Up With That? Tips and Techniques for Acing the NCLEX Mentoring the Next Generation

For more information, please contact: Peter Fuhrman, National Sales Manager P: 609.890.2190 | F: 609.890.2108 pfuhrman@springerpub.com

Our quarterly calendar of can’t-miss health conferences, meetings, and events Publisher reserves the right to make changes to the editorial calendar.


Print Magazine Print Rates and Mechanicals Minority Nurse is your partner for integrated marketing solutions, providing everything you need to grow your marketing effectiveness. We’re committed to creating a successful advertising program for your business and will work with you to achieve outstanding results. 2016 Corporate Rates, Print 1 Issue

2 Issues

3 Issues

4 Issues

FULL PAGE

$10,435

$9,865

$8,745

$8,165

HALF PAGE

$6,945

$6,555

$5,895

$5,445

QUARTER PAGE

$3,965

$3,825

$3,665

$3,495

Size

(COST PER ISSUE)

(COST PER ISSUE)

(COST PER ISSUE)

(COST PER ISSUE)

Four Color

Four-color, premium position upgrade (Cover 2, 3, 4, or page 1), add 15%

Black and White FULL PAGE

$8,695

$8,155

$6,995

$6,555

HALF PAGE

$5,215

$4,975

$4,245

$3,945

QUARTER PAGE

$2,925

$2,865

$2,545

$2,365

Two-page spreads available at discounted rate; contact us for details

Mechanical and Production Requirements, Print Size Full Page

Width

Height

TRIM SIZE

8”

10.75”

IMAGE AREA

7”

10”

BLEED

8.25”

11”

HORIZONTAL IMAGE AREA

7”

4.5”

VERTICAL IMAGE AREA

3.4”

9.2”

3.4”

4.5”

Half Page

Ad materials should be e-mailed to pfuhrman@springerpub.com, maintaining the following guidelines: • TIFF, PDF, or EPS files only • All fonts and logos embedded • 4-Color (CMYK) files at 300 dpi • Grayscale files at 200 dpi • Line art at 1200 dpi

Quarter Page VERTICAL IMAGE AREA

Two-Page Spread

The Career and Education Resource for the Minority Nursing Professional • SUMMER 2015

The Career and Education Resource for the Minority Nursing Professional • SPRING 2015

TRIM SIZE

16”

10.75”

Our National

Annual

BLEED

16.5”

11.25”

+

+

Nurses I N J URY P RE V E N T I O N I N I N D I AN C O UN T RY

Peter Fuhrman, National Sales Manager P: 609.890.2190 | F: 609.890.2108 pfuhrman@springerpub.com

Issue

NAVIGATING FINANCIAL TRANSITIONS 1 0 WAYS TO G ET P R OM OTED

PERSONAL SAFETY FOR NURSES

For more information, please contact:

Salary Survey

www.minoritynurse.com

TOP

+

The Evolution of Nursing PR O V I D I NG END-OF-LIFE CARE HOSTILITY IN THE WORKPLACE

Why Good Nurses Leave the Profession

Hospital Rules on Physical Appearance

The Career and Education Resource for the Minority Nursing Professional • WINTER 2015

www.minoritynurse.com

25

NURSING EMPLOYERS

www.minoritynurse.com


Online Ad Rates and Mechanicals MinorityNurse.com encourages new and return visitors with interactive articles, custom job alerts, and the most comprehensive nursing scholarship search available. It instantly delivers recruitment, corporate image, and academic ad campaigns to more than 75,000+ unique visitors per month with targeted visibility! 2016 Corporate Rates, Online Size Banners

Leaderboard Skyscraper Footer In-Article Banner

Additional Features Available Online Rate $799/month $799/month $400/month $799/month

Job Posts Featured Employer Profile Featured Employer Profile + Job Link Job Posting

Job Posting Packages

$699/year $1,250/year $299/30 days $349/60 days $449/90 days $499/180 days

5-Pack of 30-Day Job Postings 10-Pack of 30-Day Job Postings 20-Pack of 30-Day Job Postings

$999 $1,599 $2,650

5-Pack of 60-Day Job Postings 10-Pack of 60-Day Job Postings 20-Pack of 60-Day Job Postings

$1,395 $2,590 $4,780

5-Pack of 90-Day Job Postings 10-Pack of 90-Day Job Postings 20-Pack of 90-Day Job Postings

$1,625 $2,995 $5,499

20+Job Postings

Call to discuss pricing discounts

In addition to the banners and job posts, we offer the following services designed to make posting easier and your advertisement more visible: • Job Wraps • XML Feeds • Sponsored Content Advertising (Native Advertorials) Contact our national sales manager for rates and guidelines.

Mechanical and Production Requirements, Online Size Leaderboard Skyscraper Footer In-Article Banner Featured Employer Profile

Width

Height

728 px

90 px

160 px

600 px

Ad materials should be e-mailed to pfuhrman@springerpub.com, maintaining the following guidelines:

728 px

90 px

• GIF, JPG, or Flash files

300 px

250 px

• Max File Size: 60k

250 px

125 px

Reporting: Impressions, click-through rate, and total clicks provided upon request.


E-Mail Newsletter Ad Rates and Mechanicals Each week the MinorityNurse E-mail Newsletter is delivered directly to over 46,000 opt-in subscribers. Whether weighing the decision to pursue a graduate degree, looking for information on emerging career paths, or understanding how to leverage their cultural competency in the workplace, our nurses have special concerns. And you can reach them each week with your message in our newsletter. Mechanical and Production Requirements

2016 Rates, Newsletter Size Sponsorship Banners Position 1 - Top Position 2 - Middle Position 3 - Bottom Position 4 - Footer

Rates $1,000 $850 $700 $500

Size Sponsorship Banner

Width

Height

468 px

60 px

Reporting: Impressions, click-through rate, and total clicks provided upon request.

Ad materials should be e-mailed to pfuhrman@springerpub.com, maintaining the following guidelines: • GIF, JPG, or PNG files • Max File Size: 15k

Distribution Schedule Now Mailed Weekly! Each New Issue is Delivered on Tuesday Average distribution: 46,000 opt-in subscribers The publisher reserves the right to make changes to the newsletter calendar.

Position 1 - Top

Position 2 - Middle

Position 3 - Bottom

Position 4 - Footer

Dedicated E-Mail Blasts In addition to our weekly newsletter we also offer dedicated e-mail blasts. • Sent to our 65,000 opt-in subscribers • Your message will be the only content in the e-mail

For more information, please contact: Peter Fuhrman, National Sales Manager P: 609.890.2190 | F: 609.890.2108 pfuhrman@springerpub.com

Minority Nurse Media Kit (Corporate)  

2016 Minority Nurse Media Kit for hospitals, nursing homes, and other healthcare organizations.

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