Inspired by the pre-war travel poster genre, our central stylised illustration became the keystone for the whole range. The posterly feel enabled us to capture the nostalgic village fete atmosphere of the TV show, simultaneously appealing to a very broad range of consumers. Retro typography, graphics and textile prints were layered to create a full branding styleguide. This was updated a year later with two new guides, with complementary but unique takes on the original look. Both Sainsburyâ€™s and Marks & Spencer launched the ranges in 2012, with both suppliers (Peter Black 2013 and Ethos Housewares 2014) winning Brand Licensing Awards. Our work marked a creative a departure from the very ďŹ‚oral/spotty/striped designs of the kitchen/cookware market and embedded a more sophisticated and unique style that has become synonymous with the television show.
We are a boutique design agency based in the UK specialising in design for retail.