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design and prototype presentation Media and Entertainment Group

Interactive Design II Professor Kate Muth Stephen Cannarelli 路 Minjal Dharia Christina Latina 路 Zainab Motiwala


LetSee | Presentation Outline 1

2

3

4

Defining the Problem

Understanding the Opportunity

Creating the Concept

Designing the Experience

• Research

• Hypothesis

• Iterations

• System Map

• Statement

• Core Values

• Persona

• Key Features

• Final Concept

• On-boarding

• Rationale

• Business Model

• Storyboard

• Wireframe • Design • Demo


1. Defining the Problem competitive analysis

Film/Television Watchers

Mr. Friend

@ home

(where)

academia

critics

theatre

SPACES

family

COMMUNITY

anywhere w/ mobile web

drive in

significant others

friends

dogs ticket purchasing transaction

arts / technique

image quality

Film/Television Watchers

EXPERIENCE

blockbuster

CONTENT PROVIDORS (what)

share

netflix

DEVICES (how)

amazon television

TOOL computer

gaming system

tablet phone

YouTube Netflix Rotten Tomatoes

service ecology

connect

Area of Opportunity?

red box

learn

entertain

review

comfort (temp, furniture)

device / theatre interface

hulu

ACTIVITIES w/ friends

discuss

sound / quality

torrents

survey

socializing / shared experience

(why)

food + drink on demand digital

staying up to date

current services iTunes Amazon

Fandango Vimeo IMDB


Defining the Problem | Research trends • People are increasingly sharing content with others • Social media is shifting the balance from consuming content to sharing content • Watching television and movies has always been an interactive experience

Competitive analysis • Traditional platforms for watching movie and TV shows have no social networking component. • Sharing is underutilized on online platforms because it is inefficient.

Survey* • 99% of people surveyed use social media, but less than 10% use it to discuss movies and television • The most powerful influence on viewing habits is a person’s social network

* February 2012 survey with 65 respondents (1) Industry trends from Nielsen, Social Media Intellegience | NM Incite (Q3 2011) (2) Competitve data based on Netflix, Rotten Tomatoes, Hulu, imdb, Youtube, Facebook, Yelp, Chowhound, Spotify

interviews • A majority of people are interested in sharing the viewing experience with friends or likeminded viewers


Defining the Problem | Statement People are increasingly interested in sharing content with their social networks. For avid movie and television watchers, the sharing of their viewing experiences is not as efficient, compelling and dynamic as it could be.


2. Understanding the Opportunity competitve analysis

Film/Television Watchers

Mr. Friend

@ home

(where)

academia

critics

theatre

SPACES

family

COMMUNITY

anywhere w/ mobile web

drive in

significant others

friends

dogs ticket purchasing transaction

arts / technique

image quality

Film/Television Watchers

EXPERIENCE

blockbuster

CONTENT PROVIDORS (what)

share

netflix

DEVICES (how)

amazon television

TOOL computer

gaming system

tablet phone

YouTube Netflix Rotten Tomatoes

service ecology

connect

Area of Opportunity?

red box

learn

entertain

review

comfort (temp, furniture)

device / theatre interface

hulu

ACTIVITIES w/ friends

discuss

sound / quality

torrents

survey

socializing / shared experience

(why)

food + drink on demand digital

staying up to date

current services iTunes Amazon

Fandango Vimeo IMDB


Understanding the Opportunity | Hypothesis The sharing of movies and television has the potential to be more valuable to people. A tool can be designed to incentivize people to share their viewing experiences by promising them the opportunity to make meaningful connections with others.


Understanding the Opportunity | core Values Functional Values

Psychological Values


3. Creating the Concept storyboard

values

persona

business model

le want efficiency - peop n to be their interactio quick and easy ing connection - giv o other people access t selves people like them ople want community - pe are to feel like they


Creating the Concept | Iterations Round 1:

A geosocial networking app, which allows viewers with similar entertainment tastes within close proximity to connect with each other and meet up.

Is: • Fun • Intuitive Is not: • Unique • Efficient • Secure


Creating the Concept | Iterations Round 2:

A dating website that allows users to go on dates based on their location and movie preferences.

Is: • Fun • Intuitive • Unique Is not: • Efficient • Secure


Creating the Concept | Iterations Round 3:

A dating website where users propose or search for unique date ideas that include going to a movie. The purchase of a movie ticket by each user confirms the date and simultaneously, schedules a future in-person interaction.

Is: • Fun • Intuitive • Unique • Efficient • Secure


Creating the Concept | Creating the persona • Who uses social media? • Who is an avid movie watcher? • Who uses dating websites? • Who seeks fun and unique experiences that are intuitively designed, efficient to arrange and set within a secure environment?


Creating the Concept | DEVELOPING THE Persona • • • • • • • •

25-40 years old Single Busy professional City dweller Outgoing Active dating life Social media user Avid movie watcher


Creating the Concept | UNDERSTANDING THE PERSONA These users are motivated by:

And need experiences that are:

• • • • • • • •

• • • • •

Pleasure Entertainment Culture/Arts Spontaneity Ease Romance Friendship Security

Fun Intuitive Unique Efficient Secure


Creating the Concept | Final Concept LetSee: A website • Users can propose a two-part date idea that starts with a movie and ends with any activity of their choice or browse others date ideas. • A sample date could be, “Let’s see the movie Prometheus and then go to a space show at the Hayden Planetarium.” • If two users agree on a particular date, each person purchases a movie ticket for the same theater and showtime via LetSee. • The purchase of tickets by each party confirms the date and schedules a future in-person interaction.


Creating the Concept | The Rationale LetSee meets the values of its target users


Creating the Concept | Storyboard 1 It’s late at night and Kristin is looking for a someone to go on a date with. She logs on to Match.com

2 She spends several hours looking through overwhelmed and frustrated.... ACK!!

3 She gives up and calls her friend to vent. Her friend suggests she try out a new way to meet people.

e Y Mal 35 N Lawy

er

At

Why is this so HARD?!!

hle

te

29 Tall Fun

4 The next evening, Kristin goes on LetSee. com and starts scrolling through ideas for dates in her area. I love this guy Nick’s idea! Fun!

“Let’s see Prometheus and them go to the planetarium.”

7 They agree on a time and place. They each buy their ticket. This way each person is equally vested in the meeting. I’m excited! And I didn’t have to buy her ticket!

I have a date! And it didn’t take forever to plan!

5 Kristin pings Nick to show her interest. Nick sees her ping. He likes Kristin and agrees to the date. This girl seems cool. I’ll go for it!

PING!

8 Kristin and Nick meet at the theater. They enjoy the movie and each other’s company. They keep the date going.... Planetarium?

I’m having a great time! Let’s go!

You need to check out LetSee.com. It lets you find dates, not boring profiles!

6 and are prompted to buy the movie tickets at a theater near them. Prometheus is playing at the Village Cinema and Kips Bay at 6pm, 8pm and 10:30pm on Saturday. Which show would you like to see?

9 Kristin and Nick have a great time on the second part of their date and make plans to see each other again. Success! What do you want to do next week?


4. Designing the Experience features system map design

design

wireframe


Designing the Experience | System Map INTERACTION MONEY EXCHANGE GEOGRAPHIC NEIGHBORHOOD LetSee ticket surcharge is split between theater and LetSee

$$

Movie lovers connect over movie idea and go to neighborhood theater

MOVIE LOVER

MOVIE LOVER

Movie lover looks for movie/date idea on Letsee.com

Movie lover posts a movie/date idea on Letsee.com

LetSee $$

$$ LOCAL BUSINESSES

FILM/TV PRODUCER

Local businesses pay to post advertising on the LetSee.com website

Film and television producers pay to post advertising on the LetSee.com website

HOPELESS DATERS

NEIGHBORHOOD MOVIE THEATERS


Designing the Experience | website key features


Designing the Experience | On-boarding • LetSee promotional campaign • LetSee posters in movie theaters • General ad campaign on television, magazines, websites and public spaces

• Referral capability • LetSee users can forward movie date ideas to friends. Non-members can only view that one date idea. An account needs to be created to view a full profile and contact someone. • LetSee user will get a free movie ticket for every three referrals made that convert to movie ticket purchases.


Designing the Experience | Business Model • Surcharge paid by users when they purchase movie tickets via the LetSee interface • This fee is split between LetSee and the theaters • This will incentivize theaters to use LetSee to list their showtimes

• Movie studios, theaters and local businesses can buy ad space on the website and app • All advertising and promotion fees go to LetSee


Designing the Experience | wireframe Key moments of the user experience: • Log in • Browse main page and mini-feed • Create a date or search for a date • Express interest in a date • Schedule a date • Purchase tickets


Designing the Experience | Design logo

brand colors

Typefaces

Archer Gotham Condensed Iconography

The branding and design of the LetSee website is intended to exude fun and spontaneity, as well as give a sense of efficiency and security to its users.


Designing the Experience | Demo


LetSee  

LetSee: Design and Prototype Presentation