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minivation Presents the adoption process for service or product.

The adoption process of a product or service often follows five diverse client profiles.

s tor a ov n n i

rs e t p early majority do a y rl ea

la te


ajo rit

lag gar ds


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Innovators are first.

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Second come the early adopters.

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Third round sees the early majority starting to use the product or service.

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Fourth round sees the late majority.

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Lastly the laggards arrive. Relax, I’m here!

©© 2010 (some rights reserved)

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Adoption Cycles