Page 1

The Art Marketing Of The Great Gatsby Film 2013

Issues and Opportunities Positioning Communication Overview

Jay Z Strategies

Publicity Tactics Media Tactics Digital Tactics Cross Promotions Tactics Synergy Tactics

2013 Plans Map Budget

Synopsis Actors & Actress Target Audience

Background Figure 1: The Great Gatsby: Behind the Design Scenes (2013)


Figure 2: Get the popcorn ready for this summer’s blockbusters (2013)


Student ID: S0233453

Phoumaly CHANTHACHAK THE MARKETING PLAN

TUTOR’S NAME: DR GRACE EDED21001: CREATIVE ARTS ADMINISTRATION

DUE DATE: 16 MAY 2014 Figure 3: VA ‒ The Great Gatsby (Music from Baz Luhrmann s Film) [Deluxe Edition] (2013)


Contents Letter from edittor Background Synopsis Actors & Actress Target Audience

Issues and Opportunities Positioning Communication Overview

Strategies

Publicity Tactics Media Tactics Digital Tactics Cross Promotions Tactics Synergy Tactics

2013 Plans Map Budget Conclusion Reference

Figure 4: The Great Gatsby in Vogue Australia (2013)


Letter from editor

Figure 5:The Five Questions We Need to Ask for a Better Future (2013)

This magazine going to analysis how is The Great Gatsby of promotion strategy in phrase of art management with their film in 2013. what is the customers of the film. The Great Gatsby original base on F.Scott Fitzgerald in 1922 and has been reinterpreted by the talented director Baz Lurhmann who brought you Moulin Rouge and Romeo and Juliet. Stars Leonardo DiCaprio, Tobey Maguire and Carey Mulligan take on featuring positions in this 3D manufacturing set to be launched in cinemas on May 10, 2013.This strategy reintroduces the unique styles set out in the famous novel, illustrating interest to Baz Lurhmann s unique presentation. Competitors are limited June with the discharge of Iron Man 3 and Star Trek 2 juxtaposed in the same 30 days. To be able to efficiently this strategy must produce product interest and affinity through entertaining and appropriate sites for18-34 and 34-44 season old focus on marketplaces. The Great Gatsby plans to use its $15million dollarmarketing price range wisely. (Lydiazamparelli, 2013) This strategy explains executional efforts in the places of press, electronic and publicity, cross-promotional ties with Comes Royce, Warby Parker and Gilt City; and synergetic connections with HBO. (Swift, 2013) 6


Background Director Baz Lurhmann

Producer Baz Lurhmann, Catherine Martin, Douglas Wick,Lucy Fisher and Catherine Knapman. The executiveproducers are Barrie M. Osborne and BruceBerman.

Writer Baz Lurhmann (Screen play) Craig Pearce (Screen play) F. Scott Fitzgerald (Novel) Figure 6: Baz Luhrmann Talks “Great Gatsby,” Gay Icons: Exclusive Interview (2013)

Baz Luhrmann The marketing content for the future Baz Luhrmann movie shows that, sometimes, even 100 % free print styles can look quite elegant when used in a suitable and non-traditional way. For the Excellent Gatsby paper prints and trailer, the developers of Idea Artistry combined Atlas and Atlas Strong (Harold Lohner s modified and enhanced editions of his mature 100 % freebies release), included a perspective impact, and put a dense part of bright firefox on

top of it. Together with the kaleidoscopic design, they thus efficiently recognized a shining Roaring 20s environment, the interval in which the tale of F. Scott Fitzgerald s novel is set in. (It goes without saying that it s the fancy The show biz industry meaning of this already swank several decades.) Atlas is not be puzzled with the Thirties slab-serif name (Lettergieterij Amsterdam s edition of Welt-Antiqua), nor with the latest Atlas by Professional Kind.The record of this Atlas goes returning all the way to 1933. (Hardwid, 2013) 7


Background

Mu

Figure 7: Warner Bros. Logo Evolution(2014)

8


Music Craig Armstrong

Wardrobe Catherine Martin

Distributor Warner Bros. Pictures, in select territories by Village Roadshow Pictures

Figure 8: Warner Bros. Logo Evolution (A) (2014)

Story Synops! Marketing Budget $15 Million (Lydiazamparelli, 2013)

The experienced director/writer/producer Baz Lurhmann adapts his edition of F. Scott Fitzgerald s novel, The Great Gatsby. Lurhmann makes his own exclusive presentation of the classic story which occurs in1922, providing the interesting lifestyle of the interval to lifestyle with amazing graphics and a innovative throw. The Great Gatsby follows Nick Caraway, a Midwesterner now residing on Long Island as he is attracted into the lavish life style and strange previous of his next door neighbor, Jay Gatsby.Nick is attracted into Gatsby's higher category group socialites,attending luxurious events. As a observe to the lifestyle, Nick investigates stories of diďŹƒcult really like, exclusive obsessions and disasters ďŹ nding a deeper part to the AmericanDream. (SKYCITIZENETTA, 2013)

9


Objectives

Figure 9: The Great Gatsby and More: 10 English Class Books Turned Movies (2013)

Extend brand recognition for the modern iteration The Great Gatsby driving awareness and affinity for of the film. (Cliffsnotes, n.d.)


Figure 10: The Great Gatsby golden couple (2013)

Historical Information The Great Gatsby was initially launched in1924 and did not get extensive interest until after writer, F. Scott Fitzgerald's loss of life in1940. Nowadays the guide is commonly considered as a Great United states Novel and fictional traditional. The Great Gatsby has been reenacted in 5 different films and the last significant film was published in1975, with Mia Farrow Featuring as Daisy Buchanan and Robert Redford as Jay Gatsby. (Cliffsnotes, n.d.)


Actors and Actress

Figure 11: For Sale The Great Gatsby Movie Posters Buy Here, 2013


Target Audience

Figure 12: The Great Gatsby Font (2013)

The Great Gatsby film designed an connection to at least one or a few of the stars over the years and has definitely seen acting professional, Leonardo DiCaprio and in TheTitanic or Baz Lurhmann s Romeo and Juliet. This main focus on includes 18-35 year olds that have unwanted resources to invest on enjoyment. As the most likely age market to be present at films in cinemas, these individuals signify 47% percent of the regular film goer inhabitants. This market is either in higher education, shifting into or has a stable job - looking looking forward to free time on nights and weekends to in fun activities and entertainment. The Great Gatsby on includes intelligent and intelligent pattern setters who enjoy maintaining up with fashion styles and technical trends. This focus on represents online and electronic resources as a one stop store for information, enjoyment, interacting and even purchasing.

The Great Gatsby story line as they are extremely likely to have read the novel or seen the 1974 version of the film featuring John Redford. Experiencing many of his past films, this market is now thrilled to see Lurhmann s presentation of the tale. The additional focus on market is between the age groups of 35-44 years old. Similar to the Main focus on, these lovers alter women as they appreciate the popular styles and follow the now reasonably older center throb, Leonardo DiCaprio. This market is technical smart as 60% of this market uses social networking and 74% written text. They appreciate getting together with their loved ones and friends while making plenty of a chance to regular stylish dining places, go on end of the week get aways and live relatively on the advantage. (Lydiazamparelli, 2013)

14


Figure 13: The Great Gatsby Font (2013)


Figure 14: The Great Gatsby: Behind the Design Scenes (2013A)


Figure 15: The Great Gatsby: Behind the Design Scenes (2013B)

Issues and Opportunities Issues

•It is difficult to stay up to the popularity of the 1922 fictional classic •Viewers and experts as well are looking for an outstanding film encounter especially because Lurhmann has had more than plenty of your energy and effort to ideal it given the characteristics of the prolonged release •Nick Caraway's narration explaining purposes and emotions basically does not convert well to the screen •Warner Bros. has launched some of their most popular poor performers in the second end of the week of May (Speed Rate,Poseidon and Home of Wax)

O$o%unities •Draw in faithful fan platform from popular film director and A-list actors •Take advantage of extended media protection and hype around film due to the discharge time frame postponement•Make the traditional Twenties Fashion return in style •“Phenomenal” soundtrack and 3D technological innovation provide a new way to experience the classic •The tale occurs during the summer time season coinciding with the new launch time frame -not to bring up It’s a wondrous season •Plot of the traditional novel is visible and action packed

(Lydiazamparelli, 2013)

17


Font of Great Gatsby Film !

!K.H. Schaefer’s Fatima Versalien AKA Atlas,

as published by the Fonderie Typographique Française in 1933. Image courtesy of the Musée de l’imprimerie de Lyon

Figure 16: The Great Gatsby (2013) Film Promotion (2013)

Atlas is not be puzzled with the Thirties slab-serif name (Lettergieterij Amsterdam s edition of Welt-Antiqua), nor with the latest Atlas by Professional Kind. The record of this Atlas goes returning all the way to 1933 (eight years after the publication of The Great Gatsby), when it was developed by K.H. Schaefer for the in German type foundry Schriftguß AG vorm. Brüder Butter as Fatima Versalien. In the same season, Foundries Typographies Françoise released their edition of Fatima Versalien under the name Atlas (and promoted it as a developed supplement to their easier Art Deco sans-serif Apollo). (Hardwid, 2013)

18


Figure 17: The Great Gatsby: Behind the Design Scenes (2013C)

Type to enter text

Figure 18: The Great Gatsby: Behind the Design Scenes (2013D)


Communications Overview &eory

Product (or Service) Place Price Promotion (Study Guide, p. 62)

Points •Most impressive presentation of The Great Gatsby up to now instructed, created and published by Baz Lurhmann •An A-list throw likely to keep an impact on audiences and the Oscar Academia alike •The Great Gatsby features ravishing 20 s styles, an awesome audio monitor and condition of the art 3D technologies

Marketing creates, communicates and delivers value to customers by identifying unmet needs, producing items and solutions that fulfill those needs and determining the appropriate pricing, distribution, and promotion of items and solutions to produce a profit. (Study Guide, p.62) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Study Guide, p.62)

20


Figure 19: Maslow's Hierarchy of Needs (2014)

According to Maslow s hierarchy of need The Great Gatsby as a person increasing into full on maturity, the thought invoking designs of success, personal development and discovery with in The Great Gatsby appeal to this demographic s developmental psychological needs. Level of society in The Great Gatsby are showing on self-esteem, conďŹ dence, achievement, respect of others, respect by others and they are also can apply on morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts. (Study Guide, p.17)

21


Strategie Present Baz Lurhmann and a list throw members to the viewers to produce brand attention and connections. The stars and film creators need to communicate with the viewers, relating to the public throughout their truly creative journey to advertise the epicene of this film. Create an opportunity for people to actually link with popular elements and representational sources that occur throughout both the new film and the unique novel. One of the most powerful factors to the film is the complexness and detail of the representational sources. These signs task the audience to search deep to reveal larger definitions. In concentrating on the wider perspective of these styles, we will ignite current Gatsby fan interest and make hype. We will bring attention to the face value of the vehicles, self-indulgent events, cups along with as they will have even more significance after audiences see the film. Engage customers concentrating on welcoming sites for lovers to communicate with the luxurious globe of The Great Gatsby. The film presents audiences to a new globe full of possibilities and wealth. The Great Gatsby provide a flavor of this globe to lovers through appropriate press sites. (Lydiazamparelli, 2013) Figure 20: Great Gatsby (2013)13)


Publicity Tactics Actor, actress and Baz Lurhmann will make activities on popular morning hours time time initiatives and night time discuss reveals. Outfit developer, Catherine Martin will make activities on morning hours time time time show fashion provides. These efforts will interact with our audiences and drive nearly free attention to the film. (Lydiazamparelli, 2013)

Figure 21: ‘The Great Gatsby Entertainment Marketing and Cross Promotions Plan (2013)

Design editorials will be sent to well well known journals such as GQ and Vogue. These methods will improve our design developing designs in film to both the men and ladies audiences. Exclusive conversations with The Great Gatsby s go of set of clothes,Catherine Martin will be engaged. (Lydiazamparelli, 2013)

Figure 21: ‘The Great Gatsby Entertainment Marketing and Cross Promotions Plan (2013)

23


Figure 23: The Great Gatsby Facebook (2013)


Figure 24: GQ magazine I created in Photoshop for The Great Gatsby (2013)


Song Tactics

Figure 25: Jay-Z is Producing the Score for Baz Luhrmann's 'The Great Gatsby' (2013)

Before 2012 came to an end, a product new fantastic movie trailer for Baz Luhrmann's fancy variation of The Great Gatsby came with more contemporary songs used to generate the traditional story from F. Scott Fitzgerald. It's not amazing since Luhrmann used contemporary songs for Moulin Vermeil, but when it comes to the ranking, artist Jeymes Samuel (singer and manufacturer of the group The Bullitts) exposed on Tweets (via The Film Stage) that artist and manufacturer Jay-Z is generating the ranking and that appears to be fairly awesome. (Anderton, 2013)


Digital Tactics The Great Gatsby program for iPhones and Androids in February offering customers full access to the unique book, 3 free music downloading from the film (and before the release), and continuous throw picture up-dates. This App will provide limitless enjoyment and unique material up-dates for customers driving an appreciation with the product. (Lydiazamparelli, 2013)

Figure 26: The Great Gatsby: Application Game (2013)

Media Tactics The Great Gatsby will promote on significant TV systems moreover to using Time Warner s CW, CNN, TNT and TBS resources. The marketing will begin out mild in the starting of Jan and choose up significantly around the time frame of film launch. (Lydiazamparelli, 2013)

Figure 27: The Great Gatsby: Behind the Design Scenes (2013) 29


Social media Tactics

Figure 28: The Great Gatsby Facebook (2013)

30


Figure 29: The Great Gatsby twitter (2013)

Figure 30: The Great Gatsby (2013) oďŹƒcial trailer (2013) 31


The Great Gatsby Inspired Haute Couture "Great Gatsby"

m a l G

r '

Figure 31: The Great Gatsby Inspired Haute Couture (2013)


Figure 32: Great Gatsby Pinterest (2013)

33


Cross Promotions tactics The Great Gatsby. Trademark of Warner Bros. Enjoyment Inc. 2013 All Rights Arranged. Streams Bros & Tiffany & Co selections, motivated by Baz Lurhman’s film together with Catherine Martin. Pictures are shown for the purpose of showing the logo application. Photography by Like Oriented Studio room. (Esquer, 2013)

Figure 33: The Great Gatsby: Behind the Design Scenes (2013E)


Figure 34: The Great Gatsby: Behind the Design Scenes (2013F)

Cross Promotions tactics Brooks Brothers Clothing Line: Fitzgerald was also a fan of the clothing product, which has long provided prosperous clients. The store developed the ďŹ lm's men's clothing and lately released a Great Gatsby range. The limited edition clothing translates the ďŹ lm s period looks with items such as waistcoats and formal wear. (Lazarus, 2013)


Cross Promotions tactics Figure 35: A Cool Thing You Shouldn’t Miss: Andy Hunt ’04 on Warby Parker (2013)

Warby Parker is an up and coming sunglasses product popular among our trendsetting focus on market. Warby Parker is a immediate opponent to the Ray Ban product, offering clients elegant design motivated supports. All cups used in the film will be designed by Warby Parker, providing a Twenty first millennium advantage to the 20 s motivated visual. (Lydiazamparelli, 2013)

We Receive •Brand Character/ Equity as Stylish andTrending •Attract existing Warby Parker fans •Web Space •Brand Extension / Sales •Generated Publicity

&ey Receive •Hot Entertainment Property •Awareness / Affinity (important for small scale Warby Parker) •Access to New / Different Consumers •Sales Increases •Program Funding •Incremental Media


Cross Promotions tactics Figure 36: Great Gatsby Car (2013)

Rolls Royceand motivated by Baz Lurhmann will style the car motivated by Gatsby and other socialites presented in the film. Rolls Royce gives great position with vehicles marketing around $300,000 and only launching a few number of vehicles per year. This partnership will draw attention to Jay Gatsby's extravagant car in the film, which represents a symbol of wealthy status and a sense of newfound freedom. (Lydiazamparelli, 2013)

We Receive

&ey Receive

•Brand Association •Access to car property rights •Create Fan Positive Association through Raffle

•Hot Entertainment Property •Large feature in Movie •Awareness/ Affinity as High End Luxury Car • Appeal to New / Different Consumers


Cross Promotions tactics Figure 37: Gilt City (2014)

The Great Gatsby will take over the Gilt Town home-page, marketing the movie and an exclusive Gatsby Holiday deal to affiliates.The East Egg represents old higher category, the European egg represents the lately rich and the area of ashes represent the moral deterioration of The america. This cooperation is especially useful for our extra audiences as they have the method for get and are the most likely market to frequent pity city on daily to weekly base to remain on top of the high end items, clothing, and get aways at some of the tiniest expenses. (Lydiazamparelli, 2013)

We Receive •Brand/Character Equity •Access to Guilt City users •Online media platforms •Brand Awareness/ Affinity

&ey Receive •Brand Equity and Awareness/Affinity asa high end getaway retailer •Hot entertainment property name •Rights to content •Access to New/ Different Consumers •Sales

38


Synergy Tactics The Time Warner possessed enterprise, HBO will variety a exclusive in mid-march offering audiences a review of the throw, the movie director and exclusive never before seen film material with an exclusive movie trailer at the end of the exclusive. This collaboration will attract a lot of interest from HBO audiences and increase buzz around the film's launch. All of the material will be available online though HBO go and offered as a watching choice in HD 3D. HBO has a popularity for generating the globe shighest top quality TV development, which is an ideal system to reveal this film to the community.

Figure 38: Gilt City (2014)

We Receive

&ey Receive

•Brand Equity •Access to viewers of premiere TVStation •Promotion through online and TV media platforms

•Hot entertainment property association •Access to an influx of fans of the Talent and movie •Exclusive content •Increased Audiences


2013 plans map

Figure 39: ‘The Great Gatsby Entertainment Marketing and Cross Promotions Plan (2013D)

40


Budget

Non-Profit Synergy Digital Retail

Media Research Promotions

53%

15% 10%

5% 5% 5% 7%

Figure 40: ‘The Great Gatsby Entertainment Marketing and Cross Promotions Plan (2013E)

41


The Result of the Great Gatsby

The movie never hit number one in chart. (BoxoďŹƒcemojo, 2013)

42


Conclusion Figure 41: Defying Naysayers, ‘Gatsby’ Proves a Box-Office Winner (2013)

“The Great Gatsby,” instructed by Baz Luhrmann, has become the newest example of the The show biz industry equipment getting viewers interest incorrect. “Gatsby,” tailored from F. Scott Fitzgerald’s traditional novel and featuring Leonardo DiCaprio in the headline part, is now predicted to take in at least $330 million globally.With that type of box-office achievements, the film should be able to produce $200 million or so more from additional resources like DVD product sales and reruns on wire programs, studio room professionals said. Profitability is another issue, suffering from unidentified aspects, such as how settlement for Mr. DiCaprio and Mr. Luhrmann was organized. The film was also costly to make; professionals who proved helpful on “The Excellent Gatsby” deal it cost about $105 million after heftier-than-normal discounts from shooting in Sydney. International marketing expenses, after considering in relationships, ran $90 million. (The Great Gatsby is very good example for the marketing mix with incorrect decision). (Barnes, 2013)


Reference Texts Lazarus. N 2013, ‘Great Gatsby’ Movie Promotions and Parties Capture Glamorous 1920s New York Lifestyle, viewed 21 April 2014, http:// www.mediabistro.com/prnewser/great-gatsby-movie-promotions-and-partiescapture-glamorous-1920s-new-york-lifestyle_b63547 Lydiazamparelli, 2013, ‘The Great Gatsby Entertainment Marketing and Cross Promotions Plan, viewed 9 May 2014,http://www.scribd.com/doc/148830969/ The-Great-Gatsby-Entertainment-Marketing-and-Cross-Promotions-Plan Esquer. R 2013, The Great Gatsby: Behind the Design Scenes, viewed 16 May 2014, http://alfalfastudio.com/the-great-gatsby-behind-the-design-scenes/ Barnes.B 2013, Defying Naysayers, ‘Gatsby’ Proves a Box-Office Winner, viewed 16 May 2014, http://www.nytimes.com/2013/06/03/business/media/defyingnaysayers-great-gatsby-proves-a-box-office-winner.html Boxofficemojo, 2013, Defying Naysayers, ‘Gatsby’ Proves a Box-Office Winner, viewed 9 May 2014, http://www.boxofficemojo.com/movies/? page=main&id=greatgatsby2012.htm Swift. B 2013, The Great Gatsby opens with $US51.1m, viewed 9 May 2014, http://picha.com.au/category/the-great-gatsby/ Hardwid. F 2013, The Great Gatsby (2013) Film Promotion, viewed 20 April 2014, http://fontsinuse.com/uses/3734/the-great-gatsby-2013-film-promotion Anderton. E 2013, Jay-Z is Producing the Score for Baz Luhrmann's 'The Great Gatsby', 2013, viewed 16 May 2014, http://www.firstshowing.net/2013/jay-z-isproducing-the-score-for-baz-luhrmanns-the-great-gatsby/ Cliffsnotes, n.d., The Great Gatsby history, 2013, viewed 13 May 2014, http:// www.cliffsnotes.com/literature/g/the-great-gatsby/about-the-great-gatsby SKYCITIZENETTA, 2013, The Great Gatsby, viewed 13 May 2014, http:// www.sparknotes.com/lit/gatsby/summary.html

Figure 43: Carey Mulligan's Vogue Cover Channels 'Great Gatsby' Glam, (2013A)


Pictures

http://concertposter.org/buy-the-great-gatsby-movieposters-collection-for-sale/

Figure 1: The Great Gatsby: Behind the Design Scenes, 2013, [Digital image], viewed 16 May 2014, http://alfalfastudio.com/the-great-gatsby-behind-thedesign-scenes/

Figure 12: Great Gatsby, 2013, [Digital image], viewed 13 May 2014, https://www.facebook.com/thegreatgatsbymovie? fref=ts

Figure 2: Get the popcorn ready for this summer’s blockbusters, 2013, [online image], viewed 14 May 2014, http://kaohana.windward.hawaii.edu/?p=2644

Figure 13: Figure 13: The Great Gatsby Font, 2013, [online image], viewed 11 May 2014, http:// fontmeme.com/the-great-gatsby-font/

Figure 3: VA – The Great Gatsby (Music from Baz Luhrmann’s Film) [Deluxe Edition], 2013, [online image], viewed 15 May 2014, http://alexdang.info/ 2013/05/va-the-great-gatsby-ost-deluxe-editionitunes-plus-aac-m4a-2013.html

Figure 14: The Great Gatsby: Behind the Design Scenes, 2013 (A), [Digital image], viewed 16 May 2014, http://alfalfastudio.com/the-great-gatsbybehind-the-design-scenes/

Figure 4: The Great Gatsby in Vogue Australia, 2013, [Digital image], viewed 16 May 2014, http://on.fb.me/ 12Dh4NW

Figure 15: The Great Gatsby: Behind the Design Scenes, 2013 (B), [Digital image], viewed 16 May 2014, http://alfalfastudio.com/the-great-gatsbybehind-the-design-scenes/

Figure 5:The Five Questions We Need to Ask for a Better Future, 2013, viewed 13 May 2014, http:// www.alisonpowell.ca/?p=644

Figure 16: The Great Gatsby (2013) Film Promotion, 2013, [Digital image], viewed 1 May 2014, http:// fontsinuse.com/uses/3734/the-great-gatsby-2013-filmpromotion

Figure 6: Baz Luhrmann Talks “Great Gatsby,” Gay Icons: Exclusive Interview, 2013, [online image], viewed 11 May 2014, http://www.newnownext.com/ baz-luhrmann-talks-great-gatsby-gay-icons-exclusiveinterview/05/2013/

Figure 17: The Great Gatsby: Behind the Design Scenes, 2013 (C), [Digital image], viewed 16 May 2014, http://alfalfastudio.com/the-great-gatsbybehind-the-design-scenes/

Figure 7: Warner Bros. Logo Evolution, 2014, [online image], viewed 14 May 2014, http:// www.underconsideration.com/brandnew/archives/ warner_bros_logo_evolution.php#.U3WTMcb8lZg

Figure 18: The Great Gatsby: Behind the Design Scenes, 2013 (D), [Digital image], viewed 16 May 2014, http://alfalfastudio.com/the-great-gatsbybehind-the-design-scenes/

Figure 8: Warner Bros. Logo Evolution (A), 2014, [online image], viewed 14 May 2014, http:// www.underconsideration.com/brandnew/archives/ warner_bros_logo_evolution.php#.U3WTMcb8lZg

Figure 19: Maslow's Hierarchy of Needs, 2014, Digital image, fiction-writers- mentor, viewed: 23 April 2014, http://measuresconsulting.wordpress.com/2014/03/26/ psychology-and- marketing-appealing-to-consumerneeds/

Figure 9: The Great Gatsby and More: 10 English Class Books Turned Movies, 2013, [Digital image], viewed 11 May 2014, http://parade.condenast.com/ 12619/viannguyen/the-great-gatsby-and-moreenglish-class-books-turned-movies/

Figure 20: Great Gatsby, 2013, [Digital image], viewed 13 May 2014, https://www.facebook.com/thegreatgatsbymovie? fref=ts

Figure 10: The Great Gatsby golden couple, 2013, [online image], viewed 12 May 2014, http:// www.dailymail.co.uk/tvshowbiz/article-2324894/ Leonardo-DiCaprio-Carey-Mulligan-look-inch-redcarpet-pair-photo-Cannes-ahead-opening-gala.html

Figure 21: ‘The Great Gatsby Entertainment Marketing and Cross Promotions Plan, 2013, [Digital image], viewed 9 May 2014,http://www.scribd.com/ doc/148830969/The-Great-Gatsby-EntertainmentMarketing-and-Cross-Promotions-Plan

Figure 11: For Sale The Great Gatsby Movie Posters Buy Here, 2013, [online image], viewed 13 May 2014,

Figure 43: Carey Mulligan's Vogue Cover Channels 'Great Gatsby' Glam, (2013A)


Figure 22: ‘The Great Gatsby Entertainment Marketing and Cross Promotions Plan, 2013(A), [Digital image], viewed 9 May 2014, http:// www.scribd.com/doc/148830969/The-Great-GatsbyEntertainment-Marketing-and-Cross-PromotionsPlan Figure 23: Carey Mulligan's Vogue Cover Channels 'Great Gatsby' Glam, 2013, [Digital image], viewed 16 May 2014, http://www.huffingtonpost.com/ 2013/04/15/carey-mulligan-voguecover_n_3083862.html Figure 24: GQ magazine I created in Photoshop for The Great Gatsby, 2013, [Digital image], viewed 16 May 2014, Figure 25: Jay-Z is Producing the Score for Baz Luhrmann's 'The Great Gatsby', 2013, [Digital image], viewed 16 May 2014, http:// www.firstshowing.net/2013/jay-z-is-producing-thescore-for-baz-luhrmanns-the-great-gatsby/ Figure 26: The Great Gatsby: Application Game, 2013, [Digital image], viewed 16 May 2014, http:// www.apple.com/app/download/ Figure 27: ‘The Great Gatsby Entertainment Marketing and Cross Promotions Plan, 2013(C), [Digital image], viewed 9 May 2014,http:// www.scribd.com/doc/148830969/The-Great-GatsbyEntertainment-Marketing-and-Cross-PromotionsPlan Figure 28: The Great Gatsby Facebook, 2013, [Digital image], viewed 16 May 2014, https:// www.facebook.com/thegreatgatsbymovie Figure 29: The Great Gatsby twitter, 2013, [Digital image], viewed 16 May 2014, https://twitter.com/ GatsbyMovie Figure 30: The Great Gatsby (2013) official trailer, 2013, [digital image], viewed 8 May 2014, http:// www.youtube.com/watch?v=ukgJDXbD89A Figure 31: The Great Gatsby Inspired Haute Couture, 2013, [Digital image], viewed 16 May 2014, http:// www.pinterest.com/synergybydesign/the-greatgatsby-inspired-haute-couture/ Figure 32: Great Gatsby Pinterest, 2013, [Digital image], viewed 13 May 2014, http://www.pinterest.com/gatsbymovie/ Figure 43: Carey Mulligan's Vogue Cover Channels 'Great Gatsby' Glam, (2013A)

Figure 33: The Great Gatsby: Behind the Design Scenes, 2013 (E), [Digital image], viewed 16 May 2014, http://alfalfastudio.com/the-great-gatsbybehind-the-design-scenes/ Figure 34: The Great Gatsby: Behind the Design Scenes, 2013 (F), [Digital image], viewed 16 May 2014, http://alfalfastudio.com/the-great-gatsbybehind-the-design-scenes/ Figure 35: A Cool Thing You Shouldn’t Miss: Andy Hunt ’04 on Warby Parker, 2013, [Digital image], viewed 16 May 2014, http://blogdailyherald.com/ 2013/05/07/a-cool-thing-you-shouldnt-miss-andyhunt-04-on-warby-parker/ Figure 36: Great Gatsby Car, 2013, [Digital image], viewed 16 May 2014, http://excitermag.net/skolkostoit-biyt-getsbi.html Figure 37: Gilt City, 2014, [Digital image], viewed 16 May 2014, http://www.giltcity.com/newyork/ gatsbynyc Figure 38: HBO logo, 2013, [Digital image], viewed 16 May 2014, http://arceng.net/projects/ entertainment/hbo/ Figure 39: ‘The Great Gatsby Entertainment Marketing and Cross Promotions Plan, 2013(D), [Digital image], viewed 9 May 2014,http:// www.scribd.com/doc/148830969/The-Great-GatsbyEntertainment-Marketing-and-Cross-PromotionsPlan Figure 40: ‘The Great Gatsby Entertainment Marketing and Cross Promotions Plan, 2013(E), [Digital image], viewed 9 May 2014,http:// www.scribd.com/doc/148830969/The-Great-GatsbyEntertainment-Marketing-and-Cross-PromotionsPlan Figure 41: Defying Naysayers, ‘Gatsby’ Proves a BoxOffice Winner, 2013, [Digital image], viewed 16 May 2014, http://www.nytimes.com/2013/06/03/business/ media/defying-naysayers-great-gatsby-proves-a-boxoffice-winner.html Figure 42: The Great Gatsby (2013) Film Promotion, 2013, [Digital image], viewed 1 May 2014, http:// fontsinuse.com/uses/3734/the-great-gatsby-2013film-promotion Figure 43: Carey Mulligan's Vogue Cover Channels 'Great Gatsby' Glam, 2013(A), [Digital image], viewed 16 May 2014, http:// www.huffingtonpost.com/2013/04/15/careymulligan-vogue-cover_n_3083862.html


!

Figure 42: The Great Gatsby (2013) Film Promotion (2013)

The Great Gatsby  

The Great Gatsby in term of Art administration

Read more
Read more
Similar to
Popular now
Just for you