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A WorD from the editors

"Rebel, Rebel" When new students arrive at SSE they all have different hopes and dreams for the future. Some of them know exactly what they want to do: Work as an investment banker in London, become prime minister (or at least Minister for Finance) or start a charity helping children. However, you rarely find two people wanting to do exactly the same thing.

Yet as time passes, this diversity tends to decrease at the same rate as graduation anxiety increases. A part of this is surely explained by our personal development as we grow older, but the environment at SSE and in the Student Association is also an important factor. From day one we are seduced by extravagant recruiting events with free food and drinks hosted by multinational corporations. Mesmerized by six figure salaries, you suddenly start thinking that an 80-hour work week is indeed quite cool. Without warning you find yourself registering your CV at Goldman Sachs even though you wanted to be a professor in Behavioral Economics. Are your career choices really made by you alone or are you responding to the expectations surrounding you? What do you really want to do? This issue of Minimax is dedicated to rebels. To me, being a rebel does not necessarily entail fighting armed forces or painting one’s face. A rebel is simply someone who dares to go his own way and defines his own success.

So be a bit more rebellious, dare to do something different. Listen to your intuition. It may be scary to realize that you want to go in a completely other direction than your friends, but remember: “No guts –no glory!”

Anna Rosén Editor-in-Chief



empire state of mind

opening 2.

law students at handels

editors 4. words from the president


words from the principal


news from SASSE

26. 27.

choosing Nirvana over money 28.

postcards from far away



entrepreneurship in the line of fire 14. a closer look at the bachelor program 19.

review: the new SASSE board 32.

alumnus of the month

What’s up Stockholm? 38.

theme: rebel

with love 34.

resisting an empire


ninni widerståhl

the occupation of

from the archives


Enterprise Day A Taste of M2 pt II

holländargatan 22.

world cup winner: Anna Holmlund Börsrumet becomes the Investment Society

36. 37.


SASSE calendar 41.

25. 3


the editors MALIN WERIN - Vice Editor-in-Chief

Malin used to run away from home when she was younger. Talks a lot with her hands and we’ve heard she cheerleads.

Ann a Rosén - Editor-in-Chief Anna was once tear-gassed at a football game (why we do not know...). She will never miss a photo op with a famous person.

SOFI A HELLSTEN - Layout/Creative

Sofia has a thing for doing cartwheels and she has never lost a Memory game. Never.


Nora once threw a snowball at an old lady in the subway. Also known as “the happy bully”.

SARA EKWAlL - Layout/Art Sara has the weirdest taste regarding drinks ever and according to many she has an incredibly good looking younger brother.

contributors in this issue Viktor Söderberg Elisabet Ålander Emma Forsman Pär Holmbäck Beatrice Nylund Emil Ericson Caroline Eriksson Anders nyman Gustav toresson Lisa Lannergård Photo Lisa Lannergård



�What if you lie on your deathbed thinking, shit, I had an even better idea?� - Greger Hagelin, founder of WESC


As SSE students, we attend a school with an astounding past and exciting future career possibilities held in store for us, but as we all know: “With great power comes great responsibility”.

In 2007 SSE started to model our education after the Bologna system and changed from the four-year “Civilekonomprogrammet” to the internationally recognized Bachelor and Master system. Now, four years later, the effects of the change on our studies as well as on the Student Association are being assessed. Both SSE and SASSE have many questions to evaluate and answer. Should students focus on taking their Master at SSE and only consider the Bachelor degree as a means to the end or should a Bachelor degree also be viewed as a springboard into your professional life right away? How have Swedish and international businesses understood the change?

2011 will be the year when the first class of SSE Master students will receive their degree. Which industry will you go into and where will you end up? Have you received the necessary support to become successful? This information will be of great value when it comes to the development of SSE and SASSE.

To gain further understanding of what SASSE needs to improve and take into consideration, we as a Board launched a survey a couple of weeks back to get a better understanding of SSE students’ current situation. In the continuously changing environment that we function in, SASSE must understand that we always need to adapt to our new surroundings. We have to review how we manage things, how students perceive SASSE and how we can find ways to appeal to every student at SSE. The one and only purpose of SASSE is to attend to the students’ needs and desires, and that is what we should always keep in mind.

words from the president.

M a x Si hv o nen , presi den t 1 1 / 1 2


t is a great honor for me to be able to write this column as the President of SASSE. My Board and I are grateful and proud of the responsibility that the members of SASSE have entrusted us with, and we will do our very best to make it a year worth remembering.

We hope that the result of the survey will give us guidelines on how to improve the Student Association, but also provide us with a good foundation to vocalize students’ opinions towards the school. I want to thank all of the students for the valuable responses and encourage all of you to share your thoughts about SSE and SASSE with me or someone else on the Board. Thank you for your interest and efforts, I wish all of you a wonderful spring! Sincerely, Max Sihvonen


SEB 2379 C

Har du ett hållbart perspektiv? Framtidens vinnare på arbetsmarknaden har koll på hur företag kan växa genom sitt etiska, miljömässiga och sociala ansvar. Vill du lära dig mer? Testa dina kunskaper i vårt hållbarhetsquiz på

7 SEB 2379 CS-annons 215x280 mm.indd 1

2011-04-20 09.13


rading of student achievements is an integral part of higher education. The possibility of getting good grades is generally believed to give students incentives to work harder and learn more, and the requirement to set grades is thought to force teachers to be explicit about what students should learn. Yet it is not obvious how a manageable, transparent and fair grading system should be designed, implemented and monitored.

Before 2007 SSE used a grading system with three pass levels. Together with the implementation of the Bologna model in 2007, however, SSE adopted the ECTS system. Not because it was a better system, but because it was used by most business schools in Europe. But the ECTS system, with its five different pass levels, is very demanding. Among other things different schools, and teachers, may interpret and implement the system in different ways. In hindsight SSE could have done a better job in terms of implementing and monitoring the ECTS system. In terms of GPAs (grade point averages) SSE is roughly on par with the other CEMS schools. But the variation between individual courses and specializations is simply too large. And there is an issue about whether ECTS should be seen as a relative or an absolute grading system. Recently, however, the Faculty and Program Board have made some important decisions about the grading system. In summary these decisions have the following implications: First, the ECTS system should be seen as an absolute grading system, i.e. the grades should reflect the achievement of the individual student in relation specified requirements rather than in relation to the achievements of fellow students. Secondly, given the resources put into teaching and the quality of SSE students the target minimum grade should be “C”. Thus the “D” and “E” grades, while being “pass” grades, should be seen as exceptions. These two features apply within an academic year, i.e. the time horizon that normally is relevant for an individual student. However, if the grading outcomes in a course significantly deviate from a prescribed distribution the requirements for different grades will be revised. Ultimately it is the Faculty and Program Board that will oversee the use of the grading system.

A major effort to communicate these principles to all teaching faculty and students is under way. While grading is likely to remain difficult and controversial I am convinced that SSE’s grading system from now on will score high in terms of clarity, transparency and fairness. Lars Bergman

words from the principal.

L ars bergman regardi ng t he new gradi ng syst em


Move forward

We’re one of the world’s leading professional services organisations. From 150 countries, we advise some of the most successful organisations, entrepreneurs and private businesses. The people whom are working for PwC are ambitious and want to develop their careers and move forward. This means that we’re always searching for people who are looking for new challenges, wants to be the leaders, and are ready to put in the extra effort to succeed. Are you ready to move forward? Do you want to be a part of PwC in the future? Please visit us at or at Facebook and we will tell you all about the opportunities at PwC.


e h t m o News fr t stu den n o i t a i c asso

We’ve heard that...


… The has arrived to the IT Committee and the once so peaceful room has now turned into a parttime dance floor. There are also other spontaneous gaming events taking place more or less daily; the socialization of the Committee is slowly happening. So, whenever you get the urge to kill seals or try to make the Robocop move in Dance Hall look passable, you know where to go.

Did you feel the

Deadly Spasms? … there are new com-

puters at fully equipped with Adobe Creative Suite 5. With the latest versions of InDesign and Photoshop, we’re looking forward to seeing the hallways of SSE decorated with the most beautiful posters ever made! preparing for the Euroesade Tournament in Barcelona. You cannot question the participants’ motivation – they are giving up partying during Valborg for sleeping on school floors and mingling with sweaty Europeans. When you are reading this, the results will be in and we will know who missed the flight home this time around.

… the


Sports Committee

Unlike the United States Congress, the council had no major objections on this year’s budget and it has now been approved – SASSE 11/12 is good to go!

The Anniversary Feast was sold out. The Re-Party was sold out. Zilliz was more than sold out. The Roast had lots of great laughs. The Entertainment Committee 11/12 was succesful in arranging the week of Deadly Spasms and they hope you enjoyed it too! As any EC-member would say: “Red or Dead!”.

The Business Committee

N ews from the Committees On April 15th 09:00 the Business Committee opened the possibility for companies to book presentations during the fall period. The interest was huge and most slots where booked during the first hour. The sales team is now working to fill the remaining slots with companies from a variety of industries. As a step towards broadening the range of companies presenting themselves at SSE the Business Committee has started a German Career Day. The day will take place in the beginning of October and will focus on career opportunities in German-speaking countries. After a day with fair and banquet all students may finish the day off at the Der Verein Oktober Fest that will take place the same night.

Der Verein in Hamburg

Grand things are happening in the

International Committee!


Laborious exam periods (not to mention alpine skiing trips) take its toll on both mind and body. The Social Committee knew exactly what was needed: a massage day. Friday the 8th of April the Massage Guru arranged so a lucky few went home feeling utterly relaxed. All thanks to the fantastic performance by the students from GIH. While still settling in as the new President of the

After just a few months in office, Kelly Bueno Martínez, President of the IC, and her new board, are kept constantly busy by all the different activities going on within the committee. Two out of four International projects have already gone on their trips. Project China will be leaving in June and the East African Entrepreneurship Programme is up and running! Add on all the different lectures being held every now and then, the Exchange Commitee (which just can’t seem to leave Saltis) and the upcoming Battle of Europe (where all the Regional Associations will do their best to show what country is the real party nation) and you get an idea of all the things happening within IC!

Education Committee

Tove Lindgren has already experienced the difficulties in both getting feedback from the students and reaching them with educational updates and concerns. A first experiment with with the objective to improve communication is a blog that will be opened on the SASSE web portal! Topics discussed will range from big questions comparable to the grading guidelines to small updates regarding the everyday life and happenings of a student representative, e.g. attending Program Committees and focus group meetings. Make sure to check it out and voice your opinions on the different topics!



What’s really going on in school? Minimax brings you the news about your program!

Program development

. Almost four years into the new program structure the Faculty and Program Board has decided to appoint two task forces that will work with evaluating and developing our programs. With topics ranging from worries concerning a culture of disengagement to actual developments with regards to our offered MSc Programs we embark upon a time with great potential for improvement! The student body will have two representatives in each task force that will voice the opinion of the SSE students.

New admission system to the MSc Program. As of Fall

2011, admitted BSc students will not be guaranteed a seat for the MSc Program. The new admission system will consist of two quotas; one for internal applicants and one for external ones. The internal admission will be based on a weighing of study pace and GPA, where certain positions within the Student Association will be compensated for the time spent unable to study. What positions this applies to is currently being discussed by the SASSE Board and Council.

The new grading guidelines


The grading guidelines that where published on the student web earlier this semester are still being discussed in the

Faculty and Program Board. The school management wants an official decision concerning the guidelines, but questions regarding implementation and on how the internal and external communication will be carried out with reference to the change still remain unanswered. As student representatives Tove Lindgren, President of the Education Committee, and Max Sihvonen, SASSE President, are lobbying for good and well thought-through guidelines for better internal and external comparability and that the students with grades from 2007-2010 will be treated justly.

Info: The Faculty and Program

Board consists of the SSE President, Lars Bergman, SASSE President Max Sihvonen, SASSE EC President Tove Lindgren, two representatives of the faculty elected by the Faculty Forum, the directors of the different institutions and the Program Directors for the Bsc, Msc, MBA and PhD programs.

At the SASSE Council meeting in April, Cecilia Tollin was elected as the new edi-

CSN regulations

Due to changes in the , the present SASSE Board has to spend more time on their studies than previous boards. A motion concerning the workload of the Board was presented to the Council and resulted in the creation of a workgroup that will look into the matter and suggest improvements. The workgroup will be headed by Emma Forsman.

tor-in-chief of Hermes, the Student Association’s more investigatory magazine. Hermes has not been active the past couple of years and it is the Council’s wish that a more open discussion is held concerning important issues regarding the school or the Student Association.

SSE Team Finishes Second in Global Investment Research Challenge Text Matas Vala Photo Private

The “Isbergen Partners”.

Master students Mirjam Malahhov, Ivika Jäger, Theodora Lee Joseph and Matas Vala (together forming the team “Isbergen Partners”) finished second in the EMEA region finals of the Global Investment Research Challenge organized by CFA, a global association for investment professionals. The team had already beat schools like Lund University and KTH in the Swedish finals and knocked out strong competitors like Imperial College Business School to reach the finals in Madrid. The finals would have made even the most courageous SSE student tremble. The team had to present their case in front of a room full of 200 portfolio managers, investors and other investment specialists from all over the world. The SSE team’s key strengths were their simple yet thorough approach and their engaging presentation skills. Despite the fact that “Isbergen Partners” did not get the opportunity to fly to the US and compete in the global finals, they stood in equal battle against other finalists and lost against the Italian team that went on to become World Champions of GIRC 2011.



Words Anna RosĂŠn Photo Private

Susanne Tarkowski Tempelhof, an Entrepreneur in the Line of Fire

In late March, as thousands of refugees were crossing the Libyan border, fleeing from Khadaffi’s troops and the looming civil war, Susanne Tarkowski Tempelhof from Gothenburg did the opposite. She left the safety of her home in Washington DC for a conflict-stricken Benghazi with a clear goal in mind: starting up her third business.



he search for excitement seems to be a common denominator in most of Susanne’s life choices. Born and raised in Gothenburg, Susanne dropped out of school and ran away from home when she was 15. She ended up living in Montpellier, France. I started freelancing as a graphic designer and radio journalist . When I was 18, I started my own PR/advertising company/ art gallery/ cafe called Loom Corporation. At the age of 20, I moved back to Sweden and worked as a teacher in marketing strategy in a Swedish high school and at the University of Gothenburg teaching students how to use design programs. I also did some consultancy work in marketing strategy, branding and advertising for both corporate and public sector clients.”

Only two years later, a desire to be in the center of international politics led her to Afghanistan after a friend gave her a heads up about a job opportunity. It seemed more challenging and interesting than my life in Sweden. Once I was there, I was very pleased; it was indeed an exciting place to be in.”

At first she worked as an art director for the US Military’s psychological operations campaign. It was through this job she realized that there was something missing on the market. “There was a need for more sophisticated strategic communication companies, as opposed to the media production or research companies that dominated the market at the time.” So at 24, Susanne set up her own communications firm -Wise Strategic Communications- in Kabul. Three years later, she had nearly 200 employees and clients like NATO, the UN and the US Military. “I succeeded because I identified a

Name: Susanne Tarkowski Age: 27 Lives: Benghazi, Libya Speaks: Swedish, English, French, a bit of Farsi (Dari) and a bit of Portuguese.

Wanting to be in the center of international politics, Susanne chose to start her own business in Afghanistan.

need on the market and filled it. No other firm grasped the entire process from collecting data to generating strategies, disseminating information, and measuring its effects. There were some international/ American military contracting companies doing that, but they lacked the deep local insight and in-country resources that I had the capacity to draw from.”

“I succeeded because I identified a need on the market, and filled it.”

On a more personal level, Susanne cites the lack of “pride issues” as a factor to her success. “I think that the ability to cope with an extraordinary amount of humiliation is the primary requirement

Scared of: Right now I’m afraid of

Khadaffi’s snipers and intelligence operatives. major achievement: When I sold my Afghan company a couple of weeks ago.


for success. I can work day and night and write hundred proposals and loose them all and be dirt poor for months and months, and still wake up the next day and write my 101st proposal in hope of winning a contract. Most people break down and give up because after a while they can’t cope with the humiliation of the initial failures or sacrificing financially comfortable lifestyles. They’re not willing to do the unglamorous and boring work that’s required to build a staff capacity, a past performance record, a brand, a cash flow. But I am and I keep on going until I succeed.” Afghanistan is so poor that even the economist do not know how poor. There is no exact figure regarding the size of the Afghani population, the estimates differs by several millions.

Other countries I'd like to work in: Kenya, because of its relatively

good living standards yet proximity to places like Darfur and Somalia. Yemen - lot’s of stuff are happening there right now...


In the aftermath of September 11th, the US, under the command of George W. Bush, invaded Afghanistan. Prior to this the Taleban had controlled the government, establishing a strict Islamic state based on sharia law. The conflict still drags on, with the Taleban as the prime insurgent group. But this is just the tip of the iceberg; Afghanistan has been marked by armed conflicts for the last 30 years.


urprisingly, when asked about the most difficult challenge she encountered during her years in Afghanistan, the reply is neither corruption (even though it was “very draining”) nor the patriarchal society. Instead it is a problem many entrepreneurs encounter during the start-up phase of a company. At one point I had a horrible cash flow crisis. I got two big projects at the same time and I needed to fund the operations for months before getting paid. I hadn’t expected to win both contracts or to win two contracts of that size at once; hence, I was very unprepared for that challenge. It was impossible to get loans; I couldn’t pay running costs and for several months, I was in a constant state of panic until I started receiving the payments. I’ve learned from that mistake. Now, the first thing I do is to make sure I have a line of credit or other financial back up for every operation.”

After two years, Susanne was growing weary of life in Afghanistan. She was tired and felt the need to do something else. “Frankly, I was burned out, I needed some time away in a somewhat ’normal’ environment.” She moved to Washington DC but remained the owner of WSC until just a few weeks ago. During her time in Washington she became involved in the debate concerning Libya. Watching the events unfold on TV, she felt frustrated. “I felt there were lots of stuff that was

Furthermore, Susanne also experienced the difficulty of learning to delegate when the organization grew larger. Before, I had worked mostly alone or managing small teams of people where I could be very ‘hands on’ in every detail. But that’s impossible when managing things of that scale. It’s hard and frustrating to give up control, but it is necessary when the company grows.”

Susanne would not like to describe what she does as PR as it ”differs both in the methods used and its purpose”. “Public relations and public affairs are used to inform audiences, whilst strategic communication is used to create sustainable behavioral change amongst the audiences.”


impossible to explain, and I felt I needed to get down on the ground to really understand what was going on here.”

“So as the Libyan citizens were fleeing the country, Susanne made up her mind. She was once more to return to a war zone.”

So as the Libyan citizens were fleeing the country, Susanne made up her mind.


She was once more to return to a war zone. This time it would be Bhengazi, the stronghold of the Libyan rebels.


he has now set up an office for her newly established company, Shabakat Group, in the rebels’ Media Center. She describes the situation as tense. As the western alliance, including Sweden, has made it clear that a future with Khadaffi is “unthinkable”, the rebel forces are still lacking sufficient training and weapons. Khadaffi has cut off all means of communications, but the

rebels have managed to build up their own communication network and Minimax reaches Susanne by mail.

My primary objective with Shabakat Group is to be able to fill the information vacuum on Libya that currently exist amongst the allied governments, the media, and the private sector, in order to provide scientifically solid research that can inform military, political and financial decisions, both during the war as well as during the stabilization process afterwards. Lots of people

are asking questions such as: Who are the rebels? Is the council strong and unified enough to fill the power vacuum that will emerge when Khadaffi goes? How influential are the radical elements in the opposition? Is there any possibility the hardcore pro-Khadaffi core will form an insurgency? How would the populace react if the country had to split into two? How important are the tribes in the nation’s political life? What type of infrastructure do they expect? This type of data as well as the means to engage different parts of the society

Susanne Tarkowski Tempelhof in the Libyan rebels’ Media Center where she also has her office.



Susanne's Advice to Aspiring Entrepreneurs • Get down and dirty with it. Don’t be proud. Don’t be afraid of failure. Don’t give up - keep on fighting whatever happens. But be self-critical. If one strategy doesn’t work: admit it and try another one.

in a constructive dialogue with outside political and military counterparts are desperately needed.”

• On a more practical level – always use lawyers. Never operate on a confidence basis, especially not with people who are close to you.


trategic communication is Susanne’s weapon of choice to help the rebels overthrow Khadaffi. “The lack of reliable ground data needed for informed political and military decision-making harms the rebels who risk to be stuck in a political debate based on to many ’but what if...?’s. Without effective decision-making from the allies they are risking a dangerous stalemate in the conflict. For instance, the allied governments are currently debating whether to arm the rebels or not, but one of the things stopping them from doing that is that they don’t know who the rebels are. Are we arming people who may use those arms against us in the future? Or are we pushing arms into an anarchistic society, generating long-term chaos?’ They need to do some serious target audience analysis and political assessments to clarify those questions and be able to make constructive decisions. Currently they do not have that data; hence, they’re stuck in indecision. This is how I can help: through providing scientifically solid data that will inform and speed up the political and military decision making processes, which is in everybody’s interest.”

• Keep control of the finances and make sure to have funding sources available when the projects come.

• Build a close relation with the key-staff, build their capacity and give them resources support and autonomy. They are the ones who ultimately form the value of your company and who will support you (or not) when it matters.

• Monitor everything, but don’t tempt to micro manage things. Especially not when you’re running largescale operations. • Be nice to all types of people. Never reject a contact. One never knows in what situation people can be useful.

• Don’t get into blame games when you fail (and you will fail, before succeeding). Don’t get into revenge games when you get screwed (and one always get screwed)….

But even though she is in Libya to help the rebels and their allies, there is no misunderstanding: Susanne’s goal is to develop a profit-making company. “I have no humanitarian objectives with my work.”

• Don’t let it bother you when people talk shit about you – that’s generally a sign of jealousy. Focus on the objective: success. Forget everything else.

A hard-bitten entrepreneur with strong work morale, she cites her love for international politics as her drive. Susanne’s father was a refugee from Poland and growing up she would hear about her family’s struggle, wars and politics. “Ever since I was a child, I have always known what I wanted to do. My family has greatly inspired me. I want my work to have an impact. I love the work that I do -it’s an important job and I’m good at it.”



Academic demands


Low. If  you  can  make  up   illustrative  lies  on  the   spot  you  will  pass.  Also   attendence  is   compulsatory.  

Low. Easy  to  pass  if  you   can  quote  Malcom   Gladwell  and  make  simple   Management concepts  sound   complicated.  



High: Tries  to  simulate   actual  science,  with   research  and  testing  of   hypothesis.  Difficult  for   the  untrained.   Medium.  Math-­‐intensive.   Otherwise  easy  enough.    

High: Heavy  courseload   and  implacable  teachers.   Accounting Expect  to  fail  exams.   Repeatedly.  

Medium. People  love   Mad  Men  and  some  of   that  glow  may  rub  off  on   you.  

Medium-­High. People   respect  the  guy  who   decides  how  many  jobs   the  company  will  cut.    

Low. Nerds  and  the   unemployed  aside,  no  one   cares  about  the  economy.   And  the  unemployed   think  it's  your  fault.   High.  Everyone  wants  to   be/marry  a  banker.   Especially  bankers.  

Low. Don't  expect  to   impress  anyone  unless   you  are  doing  their  tax   returns.  


Somewhat. Basic   economic  models  are   perhaps  useful.  Advanced   economic  models  are   perhaps  not.   Theoretical.  In  Soviet   Russia  the  state  allocated   the  resources.  Today  the   bankers  do.  So  far  both   have  lead  to  socializing   the  losses.   Potentially  theoretical.   Test  enough  methods  and   you  might  find  something   that  works.  But  most   likely  the  effect  was   placebo.   Negative.  It  might  seem   glamorous  and  liqour   filled  but  don't  kid   yourself,  you  are  ruining   the  world.    

Medium. Boring  but   useful.  Someone's  got  to   read  the  rule  book.  

Use to Society

Similiar Types of Employment Corporate Lawyer,   Cartographer,  Bureaucrat  


Snake oil  salesman,   Televangelist,  Minister  of   Propaganda  

Prophet, Soothsayer,   Author  of  Self-­‐help  Books  




Weatherman, Sports   Commentator  



Leads to

Soon Summer is upon us, and thus thoughts of fall, and for all of you Bachelor students in the second year it’s time to choose your specialization. Perhaps you have already made up your mind. However, if you are planning on letting the toss of a coin, a trusted friend or a newspaper article decide for you, you should keep on reading. Each specialization has been evaluated on several criteria by our expeienced reporter Lil’ Bow Wow. So get rid of your anxiety and make your choice today!

a closer look at the bachelor program


l e b e R

Th Eme: Wiki-

to ....according para rebel is a re ellion; or mo b re a in t n a ticip ho individual w generally, an ol. rity or contr resists autho


How are you? rebellious

Photo Nora Hansson Bittár

Nassim Nicholas Taleb – born

1960, Lebanon – a doctor in mathematical finance and bestselling author of the book Black Swan, which was reviewed as one of the 12 most influential books since the World War II. Nassim is known for going against the rest of the financial establishment, but won a lot of respect when he predicted the recent economic crisis.

- Bachelor st udent, year 1 " I d e m o n str ate d aga i n st g lo ba l wa r m i n g i n co p e n h ag e n tog e th e r w i th a b u s s loa d o f co m m u n ists ." 1 2 3 4 5 6 7 8 9 10

KEndra ibsen

- Bachelor st udent, year 1 " i s pat m y te ac h e r i n th e fac e i n f i r st g r a d e . I di d n ' t m e a n to d o i t, b u t s h e Wo u ld n ´ t b e l i e v e m e . . ." 1 2 3 4 5 6 7 8 9 10

Valie Export – born 1940, Austria – a contemporary artist known for her ground breaking and controversial video installations, photography and artwork, including the work “Genital Panic” in which she wore crotchless pants and pointed a machine gun at men watching porn.


The rebel... ... comes from the Latin rebellis (“waging war again; insurgent”)


a notorious actress and television host who’s mostly known for her numerous plastic surgeries .

JOhan Sjöstrand

Victor ekelund

- Bachelor st udent, year 1 "A f te r g r a d uat i n g i B OO K E D A O N E - WAY T IC K E T TO B H U TA N W I TH N O I N TE N T IO N S O F R E TU R N I N G to sw e d e n . i was away fo r 3 m o n th s ." 1 2 3 4 5 6 7 8 9 10


Born a rebel - 4 women and 2 men in Sweden are named ”

Famous Rebels

Joan Rivers – born 1933, USA –

alumnus of the month

Ingrid Widerståhl SASSE's secretary back in the days when the rotunda was still clean.


Born a rebel - 4 women and 2 men in Sweden are named ”


Nora n Bittár

The SASSE board of 50/51. The secretary Ingrid Widerståhl, in the centre.

For over a century SSE has held its doors open for students eager to learn. During this time the school has evolved in many different ways but yet it has stayed surprisingly the same. Minimax has spoken to Ingrid Widerståhl, who studied at SSE between 1948 and 1952, to find out more about our school’s past and her time here. Ingrid Widerståhl was born in 1928 in a family of four in Linköping. Directly after graduating from high school she moved to Stockholm in order to continue her studies at Stockholm School of Economics. Out of the 200 students enrolled that year, only six of them were women. However, she never felt discriminated or mistreated because of her gender and rather saw being a woman as an advantage. She felt that she could easily make her voice heard. This optimism towards the treatment at SSE and the warmth towards the school overall is noticeable in everything Ingrid says. Just like today, the Student Association 1948 could grab hold of you from

the very first day, and Ingrid grabbed back. Soon she was part of the Board; first as vice secretary and later as secretary. Even though some of the board members’ titles have changed since then, there are still many similarities. For more than 60 years the titles of Klubbis and Skattis have remained intact. Furthermore the Rotunda, just like nowadays, was the best place to dance and Ingrid recalls many dances with live orchestras there. However, getting your hands on the license to serve alcoholic beverages was somewhat more tricky and Skattis had to apply specifically for every occasion. The Rotunda and the Student Associa-


WORDS Malin Werin tion are not the only things that have profound similarities now and then. Just like today, Ingrid had Economics, Business and Law on her schedule. Subjects like Economic Geography and English are more rarely seen nowadays though. There were also possibilities to go abroad as an exchange student during Ingrid’s days. The cooperation within AISEC (an international student organisation which is no longer represented at the school) had started and the Scandinavian business schools were very tightly knit. So tight that these relations still are thriving; SASSE still pays regular visits to both Hanken and Bergen and welcomes representatives from our two sister associations to SSE several times a year. Ingrid wanted to take part in this and made use of the possibilities given to her. She both attended a big conference held by AISEC in 1949 and went on exchange to Köln during the summer of 1950.

“Just like today, the Student Association of 1948 could grab hold of you from the very first day, and Ingrid grabbed back.” The professional relationships were not the only ones that Ingrid worked on during her studies at SSE. In 1951, one year before graduating from Stockholm School of Economics, she married her Nils. Although he was not a fellow enok, the couple was one of many to find each other in the corridors of the school. After four years of studies at SSE and activities in the Student Association, Ingrid graduated in 1952. The bond she has to the Stockholm School of Economics is very strong and she will always have a soft spot for the school.


The Occupation of Holländargatan 32 WORDS Malin Werin Photo Sten-Åke Stenberg & Sofia Hellsten

"Let's occupy the building" hundreds of students exclaimed. On the 24th of may 1968 the Big Hall of Holländargatan was full of angry students protesting against the newly Proposed UKAS RefORM. occupying their own building, They would keep on fighting until the government gave in.


olländargatan 32 is now a natural part of the Stockholm School of Economics and its Student Association. However, in the 1960’s the building belonged to the Stockholm University’s Student Union. 43 years ago the students occupied the building in which the PC Lab, MedU and ITU now lie. The students were not pleased with the political policies regarding higher education. The number of students studying at Swedish universities had in 1968 increased by a tenfold in just ten years. The universities were not equipped to handle this situation so the government decided upon a reform – UKAS. During this time the universities offered a

great variety of individual courses, but the reform would instead shift the focus towards programs with an already set group of courses.

Many students were against the reform since they felt as though it would lead to a more hierarchic system and less academic freedom, subsequently harming the students’ right to choose their education freely . Furthermore the left-wing students had up to this point been able to publish revolutionary literature and gain influence in the organization of the university, something they felt that it would go lost once the reform was made. In order to discuss the issue and give their opinion, they had invited the Minister of Education, Olof Palme, to a

meeting held in the Grand Hall on Holländargatan 32 on Friday 24th of May. The meeting started at eight o’clock in the evening, but the minister did not show up.

The meeting was organized by the leftwing party of Sweden with the leader of their youth league, Anders Carlberg, in the lead. However, the discontent with UKAS was spread across political borders and both liberals and conservatives were present in the crowd. Sweden was not the only country facing problems as the population grew and the universities got too crowded. Protests against the poor education systems were spread all across Europe.

Anders Carlberg in 1968.



“Universitetskanslerämbetets Arbetsgång för fasta Studiegångar”

UKAS was a reform proposed by the government in order to better adapt higher level education to the industries and public sector’s needs. It consisted of 34 fixed programs, meaning that students could no longer get a degree based on their own combination of courses. In order to reduce government spending UKAS also included guidelines aimed at making students complete their degrees faster.

The country facing the worst protests by far was France where a big student revolt had taken place in May 1968. It started in the city of Nanterres and soon spread across the entire country. Just as in Sweden, the French students were upset over the poor conditions in which they studied. Up to this point they had had no influence in the decision-making process of the schools and there were not enough teachers nor classrooms for the increasing number of students. The revolt commenced as a protest against these conditions, but soon grew into a more political issue where more radical left-wing opinions were brought up.


n Sweden the wave of liberation and left-wing factions had grown particularly strong. As an example of this is the fact that Sweden’s anti-Vietnam organization was the world’s largest. Even though all political views were represented at Holländargatan that Friday evening in the end of May, the majority belonged to the political spectra’s left corner and they were inspired by what they had read about the student revolts in France. Therefore it was natural for the assembled crowd to accept the proposition student Juan Revada put forward. When one hour of furious discussion about the university reform as well as political and societal issues had passed, he stepped up to the pulpit and exclaimed:

I have a suggestion. The suggestion is that those who are willing to fight for the students’ will -Those who are

willing to stop UKAS - occupy the building of the Student Association. Don’t leave. Don’t laugh. This is serious.” And thus the occupation of Holländargatan 32 had begun.

Soon more and more people joined the occupants. The discussions grew more intense and along with them the pressure on Olof Palme to show up. Shortly after midnight the Minister of Education stepped into the building that now was foggy from all the cigarette smoke. Heated discussions between the Minister and the occupants kept on well into the night until Palme around 3 in the morning left. There had been no consensus between him and the students. He considered them to be too revolutionary and drastic in the reformist and democratic country of Sweden and the occupants were still discontent with UKAS. The occupation continued. The following day, the 25th of May, Double-Maoists or Rebels as they called themselves joined the occupation. They thought they saw a spark in the students’ protesting and as Mao Zedong states “a single spark can start a prairie fire”. They seized the opportunity to turn the debate of UKAS into a class struggle in accordance with their communist, revolutionary and world-changing philosophy.


The Double-Maoists were convincing in their argumentation and gained a lot of support in the Grand Hall. The liberals and conservatives had now left. Anders Carlberg tried to keep the focus on UKAS but had to give in. Soon Maoist quotes were recited across the room. The occupants were going to change the system.

“Soon Maoist quotes were recited across the room. The occupants were going to change the system.”

Energized by the Double-Maoists slogans, the occupants moved into the streets. Their aim was to inspire other groups of society to join their struggle, former most the working class. The students rushed into the city protesting and proclaiming their will. The march became quite violent and they tried to occupy other buildings as well. The Concert Hall, the Opera, The Royal Palace the City Theatre and the Central Station were all targets but the students did not succeed in their ambitions. After hours of proclaiming their will in violent protests they returned to Holländargatan 32.


The finale was going to be one of class. The occupants gathered as many people in the surrounding streets and the park as they could get hold of. They managed to gather a big crowd considering that someone had sneaked in and sabotaged the telephones. As the end drew closer, Carlberg held a speech on the balcony while improvised speeches were held all across the park. At eight o’clock Carlberg and his follow occupants left the building, holding hands and singing the famous left-wing song The Internationale as they went on their way.

The occupants had drawn a lot of publicity to themselves and not everyone was in favor of their actions. By now many people from the right wing had assembled right across the street in Spökparken protesting against them. Some of the counter protesters went into Holländargatan 32 where the occupants once again gave engaging speeches against UKAS and society. The people from the right wing started to argue back, and one of them tore down the red flag hanging from the pulpit. Turmoil broke out and the anti-occupants were forced out of the building and into Spökparken again.

Although the occupation still has an important part in Swedish history, the real impact of it was not as successful as its participants would have hoped. The UKAS reform was implemented in a modified version.

Short facts:

One of the counter-protesters, Edvard, decided to make a move against the occupants. He climbed the roofs of nearby buildings until he reached that of Holländargatan 32 and the five meter-flagpole on top of it. The flagpole was slippery from the morning dew and it had begun to rot, but Edvard had made up his mind. The Communist flag hanging from the pole was to be cut down. He climbed the pole as fast as he could and thereafter escaped into Spökparken as fast as possible since the occupants now had found their way onto the roof as well. A T A N G

Born in 1943 Then: Leader of the left-wing party’s youth league 1967-1970

Founder of Fryshuset in 1984

Now: CEO of Fryshuset and


chairman of the basket ball club Söder Basket

By now the police had surrounded the building, making M sure N T from U that no one could enter but also protecting the occupants L the angry crowd. At the end of the day only 200 occupants remained inside Holländargatan. Carlberg and the rest realized that it was time to break off the occupation. It was decided that it would end the following night. N




































Often takes part in debates concerning youth-related issues M ÅD


Anders Carlberg



y Sunday the 26th of May thousands of anti-occupants were gathered in the park. Many people had now left the Grand Hall, and among them the Double-Maoists who had given up hope on the prairie fire. Still the feeling inside the building was intense and the temperature outside both rose with the sun and the angry crowd. In Spökparken and on the streets people started chanting “The hammer in the head. The sickle in the throat” referring to the Communist symbols.









SSE Student Wins World Cup in Ski Cross WORDS Nora Hansson Bittár Photo Private

On March 19th, SSE student Anna Holmlund, 23, stepped up on the podium as the overall winner of the World Cup in Ski Cross. Taking a break from her studies, she is now at the peak of her career. Anna Holmlund has skied ever since she was little and used to compete as an alpine race when she was younger. She began her studies at SSE in 2007 and it was during a spring semester that she participated in a freestyle skiing competition. It made her realize that she missed skiing. ”Sitting behind a school desk wasn’t my cup of tea at that moment. I wanted to ski more. I had watched Ski Cross a lot and knew some people who were competing. I thought it would suit me well and wanted to try it out.” Anna Holmlund decided to take a break in her studies. Since then Anna has won nine World Cup competitions and she

finished third in the World Championships 2011. ”Life without activities and sports is nothing for me. Unfortunately I was not able to combine being a professional skier and studying full time because of all the travelling and training hours.” Therefore she took a break from her studies in order to focus completely on fulfilling her goals and dreams as a top athlete. “I miss my friends that I got to know during my time at SSE and all the fun things that happened around the school.” In the future, Anna plans to return to SSE and complete her degree, but first she wants to win some more titles.

Börsrummet becomes the Investment Society Have you always had a soft spot for Gordon Gekko? Are you secretly nurturing a dream of becoming a millionaire before the age of 40? Or will you settle for just saving up for your future retirement (yes, that will come!)? The Investment Society is here for you. 2011 has been a year of great change for the Investment Society. During the early spring, Börsrummet was re-organized and integrated into the Business Committee under the new name “Investment Society”. The most important part of this re-invention was however not the name change, but rather the creation of three sub-groups within the society, namely: Events, Education and Tech & Trading. IS Events has during the year arranged seminars on topics such as Technical Analysis and Fundamental Analysis with

WORDS Anders Nyman Gustav Toresson

interesting speakers from the Swedish financial industry while IS Education has arranged a number of introductory courses in equity valuation and trading. IS Tech & Trading has primarily been working with our trading software and the internal IS activities, but also arranged a trading game earlier this year.

Furthermore, an IS Market Report is published on a regular basis. It is a tool for those who are applying for various internships, as it is important to be prepared for interview questions involving the current market climate and news flow. The Market Report is aimed to provide you with this information without having to waste time searching for and deciding what news are relevant. Another milestone in the development of the Investment Society is the signing of two new main sponsors, Nordnet and


Morgan Stanley, which will provide opportunities for more interesting activities. In cooperation with these we can also offer all SSE students the possibility to use state of the art trading software as well as a good deal on broker accounts. For those students who are interested in working in the financial sector upon graduating from SSE we have introduced a scholarship where students can get the opportunity to acquire the SWEDSEC license which is needed for many positions within Swedish finance. So whether you want to work in banking or just learn a bit more about stocks, Investment Society is the place you are looking for!

Empire State of Mind

“ New York therefore has many similarities to the old Swedish haircut Hockeyfrilla – business in front, party in the back and all in the most fashionable way.”

Former KO Beatrice Nylund reporting from New York WORdS Beatrice Nylund


o one really knows how long it takes to become a real New Yorker. Some say 7 years, others 10. To be honest I think it’s all up to you. New York is the one place in the world I have been where people actually come from somewhere; Canada, Germany, New Zealand, China, Älvdalen... Someone once said that a person who speaks good English in New York sounds like a foreigner – they were so true. Only a handful was born here and if they were, they are most likely first generation New Yorkers. In that way New York belongs to none and all of us and I guess that is why I am here, to claim my part.

New York is a city of endless opportunities, we have all heard that one before. One thing they do not mention as often is that in New York you are always on your own. Compared to safe good old Sweden where Reinfeldt will pick you up whenever you fall, living in New York equals living by the law of the jungle. Trust no one but yourself. You could get hired one day and fired the other; you can be rich in the morning and lose everything by the evening. Frightening yes, but it does something to people that I find rather interesting. In such a competitive environment your network becomes your greatest and most important asset; the old cliché it’s not what you know – but who you know suddenly becomes true. People exchange business cards as if there was no tomorrow, I meet super-social smiling small talkers wherever I go and never ever should you leave home without making sure you have your elevator pitch fresh in mind. No doubt, New York is the hub of the things most cherished by the Enok and Eunucka; world economy, great fashion and good parties. New York therefore has many similarities to the old Swedish haircut Hockeyfrilla – business in front, party in the back and all in the most fashionable way. It does not matter what day of the week, there is always an über cool party to enjoy. The New Yorkers took the “work hard, play harder” to a completely new level when they made Monday the new Saturday and the early morning on-the-way-to-the-office bagel the new hung-over pizza. I came to New York in January for a one-year-scholarship at The Swedish-American Chamber of Commerce. I live on the Upper West Side, just next to Central Park and Isabella’s, but will soon move on to the Lower East Side where dumplings are cheap and men have beards. I cross the street at a red light and have learned to appreciate bad coffee. Am I a New Yorker yet? Probably not, but give me another eight months and then meet me to discuss it over some cosmos at the Christmas Party in December. And make sure to bring your business cards.


Law students at handels, what makes us special? Plus: How to fight anxiety

WORDS Viktor Söderberg

People sometimes mistake priggish law students for having Asperger syndrome. Being analytical and atypically wordy (in our case legal terms), engaging in one-sided, long-winded speeches about a favourite topic (in our case law) without recognizing other people’s total disinterest and the focus on monotonous, restricted and repetitive interests (in our case law) are common features. There are differences though. While people with Asperger syndrome are often unhappy about being misunderstood, law students are often unhappy about people understanding them. Being understood is seldom the point when describing a complicated legal matter. For the outside world the image of jurisprudence as the art of not knowing what the case is on a higher level must be sustained.

The Student’s

Manual Study Anxiety Easement Sheet

In comparison with most other students at SSE, seeing opportunities everywhere, the law students are by nature problem focused, apart from being uncomfortable about thinking outside the legal framework of our brainwashed minds. It is a special way of thinking. When there is an opportunity, there is always a problem to be found. If a problem is found there is a problem to be solved. If there is a problem to be solved then there is a problem solving it.

INSTRUCTIONS: 1. Attach one or several sheets to a wall somewhere accessible. Keep out of reach of children. 2. When anxiety increases, tear a sheet of the wall. 3. Furiously crumple the sheet to your personal liking. 4. Throw the crumpled sheet at a wall or on the floor. Try to avoid hitting other students, pets or very unstable flowerpots. If necessary use bad language and untargeted (if possible) words of abuse during this operation.

I find life at SSE combined with law studies quite glorious. If you argue with people you only need to throw “proximate cause” at them and they get completely puzzled. I barely remeber what it means anymore, but nevertheless it works almost every time. If the opponent somehow manages to launch a counterattack we just use our endless line of backups, for example top-of–mind Latin terms like re integra, persona non grata or sue generis. Law students seem to love Latin as it distinguishes the ancient and refined jurisprudence from new age-a-like business disciplines such as marketing and management. Although people all around dress up and undertake one project after another I would say that the mood at the school is relaxed. If you are able to repress the suspicions about a few people being networking borderlines it is a very relaxed and friendly environment, different from the pressured solo work at Juridicum.

WARNING: - If you suspect overdose immediately call for cleaning assistance - Store in a dry place. Not to be used orally. - Not suitable for students under the age of 12. Not appropriate for elders (teachers).

The public sector swallows most of the law graduates and according to the constitution, appointments shall be decided objectively, meaning that they shall be based on grades. Hence “thinking outside the box”, risking your grades is considered to be something dangerous. You might describe the grade anxiety among law students as being constitutionally based. Given my experience with anxiety I will share with you a helpful aid when it gets overwhelming. It is a layout for the student’s Manual Study Anxiety Easement Sheet (MSAES).



Choosing Nirvana Over Money A SSE graduate, Björn Lindeblad had a successful career in Spain when, one day he realized that he wanted to do something else with his life. He quit his job, sold all of his possessions and became a Buddhist monk in Thailand. 17 years later he decided to return to ”a life in pants.”


he first time I heard of Björn Lindeblad was when my high school teacher showed us a clip from Stina Dabrowski’s early 90’s show “Stinas Program”. The clip showed a rather thin, bald man dressed in the ochre garment of a Buddhist forest monk weighing his words carefully as he described his life in the monastery. A former top student, Björn had left his promising career and his comfortable lifestyle to live as a Buddhist monk in a remote forest in Thailand.

WORDS Anna Rosén Photo Private

South American desk at HQ in Lidingö.”

A few years later Björn was working in Spain as Budget & Planning Manager for AGA. He had a nice car, a house on the beach and was just about to become the youngest Financial Manager ever at AGA, -a life many people would be envious of.

Why did you decide to leave your life in Spain? ”There was a growing sense of playing a role rather than being fully committed to my work. I´d look at myself in the bathroom mirror in the morning, all dressed up, do a double thumbs-up, smile and say to myself; It´s showtime, folks!´. One evening laying in my sofa ”Göteborg” from IKEA, the thought occurred; What if if I just get up and leave?. It then took about 4 seconds to make up my mind.”

When we decided that the theme of this issue would be ”Rebels”, Björn was the first person who popped into my mind. What would make someone renounce the western ideal of success and do something so completely different? I set out to find the answers. At SSE, Björn was like most students. He was a marskalk in the Entertainment Committee 82/83, wrote a couple of articles for Minimax and was a member of the SASSE Council.

A period of searching followed, during which he among other things worked for the UN in India. Before arriving at his job in Chennai, India, he backpacked in Southeast Asia. In Thailand he encountered Buddhism and it was love at first sight, despite the fact that religion in general had not caught his attention before. Two years later, he decided to become a forest monk at Wat Pah Nanachat in Northeast Thailand.

”Looking back at my time at SSE, I remember friends, parties and studies, in that order. I don´t have any regrets, but not falling asleep so often on the train back to Saltsjöbaden would have made life easier! My best memory was receiving Gabriel Garcia Marquez and his family at the Handels front door in 1982 after the Nobel banquet.”

“I felt like I had found my tribe, after having roamed the prairie alone for a very long time.”

What did you do immediately following your graduation? ”I took a long hedonistic road trip through Western Europe with three friends from Handels. Then I started to work for AGA AB at their

Wat Pah Nanachat follows the Theravada Forest Tradition, a contemplative, reformist branch of Buddhism. It emphasizes meditation, simplicity and a refined code of conduct. When joining the monastery,



Björn received his Buddhist name ”Natthiko” – he who grows wiser.

How isolated is life as a monk? “There are periods of each day when you are alone, and there are periods throughout the year when solitude is emphasized. Having said that, most people who came and stayed with us were surprised at how much time is spent together. My years as a monk were certainly the best social training I could ever have wished for! ”

When listening to interviews and speeches that you have given in the past you have mentioned that you found the first time at the monastery difficult. There were several things about Buddhism that you did not understand and you could think about pizza for a whole hour during meditation. Why did you stay? ”The short answer; faith is a mysterious thing. Longer answer; The difficulties have more entertainment value, and therefore get more attention. Actually, the first few years as a monk in Thailand were probably the happiest years of my life. We laughed a lot, life was full of meaning, possibilities and companionship.”

What would a typical day in the monastery consist of? ”We’d wake up around 2.30-3 am and then meditate and chant together until 5.30. Afterwards you go on alms round in the surrounding villages for about 1½ hours. At 8.15 the only meal of the day was served. After that, we had free time until 3 pm. Common activities during this period were sewing and repairing our robes, keeping our hut in good shape, walking and sitting meditation, yoga, tai chi, chi gong, studying Buddhist texts, take a nap, chat, write letters etc. At 3 pm we came together for two hours of communal work, looking after the forest, the buildings and the administration of the monastery. Teatime at 5 pm was a daily highlight, with teachings, readings and lively discussions. At 7.30 pm we met for more chanting and meditation, and a few times a week our teacher would give a talk after our evening meditation. Bedtime for most monks was around 10-11 pm.”

What were you not allowed to do? ”Oh, only about a few hundred things... Principally, anything that leaves a shadow in our conscience, such as taking what isn’t given, speaking what is not true, taking any life and clouding our minds with intoxicants. As renunciants, we also abstained from sex, money and most forms of distraction. Having said that, the ”Calvin and Hobbes” albums my brother sent me every Christmas were much appreciated by many more than me!

Which prejudice about being a monk have you encountered the most? “That we were running away from life. Throw thirty men into a tropical jungle with little food, no sex, drugs or rock’n´roll and too much time on their hands, you´ll get plenty life, and there was no place to run! The other prejudice is, of course, that we were all sexually repressed. I can´t speak for others, but personally I didn´t experience that. Most of our meditation focused around breathing and bodily sensations. So I was certainly aware of my sexual energy. Drawing it upwards from the base of the trunk I could often transmute it into strength or compassion.”

Björn remained a monk for 17 years, during which he also lived in Switzerland and England. The decision to leave monkhood behind came to him much in the same way as the decision of joining had come. ”At the risk of sounding pretentious, the decision presented itself to me. I was shaken, because I was the monk who had no doubts he would remain a monk until his last breath! ”

”I´d look at myself in the bathroom mirror in the morning, all dressed up, do a double thumbs-up, smile and say to myself; ”It´s showtime, folks!” 29

How has Sweden changed during this time? ”Having lived in a culture that emphasized ”letting go” for 17 years, I am struck by how ”control” has become such a central paradigm in Sweden. I also notice the culture of blame has become further entrenched. The disparities between rich and poor have obviously grown. More people than ever seem to suffer from stress, burnout and chronic fatigue. On the bright side, I find young people today much freer in spirit than we were. Less submissive to authority, more inclined to think for themselves, and less liable to assume the establishment knows what it´s doing! And of course, there is much more openness to spiritu-


ality and competing narratives of reality today. Thank goodness!”

future, they´re still doing so in the present moment. Being fully present is never further than a breath away.”

When you returned, what was the most difficult? ”The speed of things took a while to get used to. I slowly had to unlearn trying to connect with everyone I met. I was exposed to cyber space during my last years as a monk, and quite enjoyed it, so that transition hasn´t been difficult. Getting used to having sex again was, somewhat surprising, not difficult at all!”

Both of your life changing decisions –becoming a monk and then returning to “a life in pants”- were based on intuition. How does one dare to listen to one’s intuition? How do you build up that self-confidence? ”Intuition is like a muscle. The more you use it, the stronger it becomes. Intuition is also like a dear pet. The more attention you give it, the more it starts to shine and wag its tail! Intuition usually comes out of relative silence. Ego-based ideas usually come out of a lot of thinking.”

How was it to deal with money again? ”Dealing with it, easy. Having enough of it, harder! My parents supported me generously at first. Now what seems like a lot to me is coming in, mainly through my new career as a public speaker. ”

Comparing your values now and those you had at Handels, how have they changed? ”More heart, less head. More trust, less control. More we, less me. More now, less then.”

Today, Björn lives in an apartment in Gothenburg together with his partner Elisabeth. Her two teenagers join them every other week. To make a living he gives public talks and teaches meditation both in Sweden and abroad. In his spare time he seems to do a fair amount of working out (swimming, running, biking, walking- even some dancing!), but he also enjoys hanging out with Elisabeth, his friends and his family. According to himself he finds it ”increasingly hard to take anything totally serious”.

What do you bring with you from your time as a monk? ”I bring the results of having been encouraged and supported to strengthen what´s bright and good in me (and everybody else) for 17 years. The most important thing I learned is; ’I may be wrong!’.” What is the most important thing you learned at SSE that you still carry with you? ”Loyalty and trustworthiness matter. Discipline is needed sometimes. And that I am more intelligent than I think!”

Even if Björn’s everyday life looks very different compared to when he was a monk, some things have not changed. “I still don´t take life. I might be the only person who spent most of this winter in the Caribbean without intentionally harming a single mosquito! I naturally refrain from lying. My only rule these days is taking full responsibility for what I say and do. ”

If Björn could go back and give himself some advice when he was still studying at SSE it would be three things: ”Think for yourself. Trust your intuition. Question the hype.” And then he adds: ”And, of course, the legendary words of my microeconomics teacher; ’In the long run, we´re all dead.’”

Is it possible to live in the present in modern day Sweden? ”Of course! Even when our minds are running into past and


POSTcards from far away


...the new SASSE board



The new SASSE Board has been in office for over two months now. Full of energy and ambitions, they have had a bright start in the fight against both everyday riddles as well as SASSE dilemmas of epic proportions. However, the time has now come for these bright younglings to be judged. Are they really the people they claimed to be during the election process? What are their hidden super powers and darkest secrets? And, perhaps most important, which of them have hooked with Kaj Ossman in the SASSE Pub? If You want to know more about Your board, keep reading. Otherwise, just turn the page, continuing to live in the shroud of darkness that the Board of 11/12 would love for you to stay in.

Name: Max “Big Momma” Sihvonen Position: President Superpower: Always has perfectly balanced body temperature Darkest secret: Has already had sex in his new office. Let the speculations begin!

(SEK 500 reward for sending in the name and address of the victim to Scored with Kaj: Way too often. Seriously. It’s sick.

Name: Jesper “Berndtson” Bernhardsson Position: President of the Antisocial Committee Superpower: He is the Antichrist. Darkest secret: No, seriously, he is Satan! Scored with Kaj: Check! (Comment from Kaj: great kisser!)

Name: Johan “Embezzlement” Collin Position: Treasurer Superpower: Uses his supercharm to make sure companies pay their SASSE

invoices in record speed. Darkest secret: Tends to pee his pants when counting too big amounts of money. Scored with Kaj: Not yet… Put on your pink piggy suit! The big bad wolf is coming for you…

Name: Kelly “Muffy” Martinez

Position: President of the National Committee Superpower: Her mother is very hot! Looks just like Kelly. But HOT!

Darkest secret: Her boyfriend is Marcus Janback… Scored with Kaj: How else would she have been elected?

Name: Carl “Call me Calle” Stålhem aka Stål-Kalle Position: Vice President Superpower: Clicking on his bellybutton transforms him into Hammer-

Man, an überstrong entity with the power to fix the SASSE toilets in seconds.

Darkest secret: Would have loved to become President of the IT Commit-

tee, but felt he had been at SSE for too long to apply for that position. Scored with Kaj: *Censored*


Name: Rasmus “Singapore” Westholm Position: President of the Business Committee

Superpower: Has the ability to make SASSE super-rich. Or super-poor. Basi-

cally, a big amount of our association’s incomes depend on whether or not Rasmus is hung-over. Darkest secret: His favorite movie is “Sound of Music” Scored with Kaj: They’ve both been drunk so often that it is truly a wonder they have never hooked.

Name: Erik “Sporta med Måtta” Gunnarsson Position: President of the Sports Committee Superpower: Speaks Danish fluently. Or, so it would seem. Darkest secret: Is secretly furious about the fact that there are two

people from Skövde (total population: 33 119) in the Board while he is the only one from Skåne (total population: 1 228 815) Scored with Kaj: Not sure. Perhaps. Maybe. Probably. Yeah, why not?

Name: Nikos “Tsardakas” Renhult Position: President of IT Committee

Superpower: This SASSE Cyborg has a hidden USB Flash Drive in

his… ehm… finger.

Darkest secret: His USB Flash Drive is infected with a malicious

computer virus. Scored with Kaj: Trying doesn’t count, sorry Nikos.

Name: Louise ”Bernhardsson” Berndtson Position: President of the Media Committee Superpower: Superhappy Darkest secret: When nobody is looking, she sometimes - not

very often, but still, SOMETIMES - doesn’t smile. Scored with Kaj: Being the youngest in the Board it’s quite obvious she was never safe…

Name: Tove “Suggestion Box” Lindgren Position: President of the Education Committee

Superpower: The ability to read the minds of fellow students by using only a suggestion box, a piece of paper and a pen.

Darkest secret: Ask her about U9 and she will probably blush… Scored with Kaj: What one doesn’t remember never happened, right Tove?

Name: Anna “What will I find in my hair today?” Widmark Position: President of the Entertainment Committee aka Master of Clubbing Superpower: By drinking a sip of what she calls “Magic Juice” she becomes SuperAnna. Super-Anna is EVERYWHERE ALL THE TIME screaming “Jarrååå!”.

Darkest secret: Hard to choose only one as the darkest. Who would have thought

there could be so many shades of pitch black? Scored with Kaj: In his dreams. Nah, just kidding, sure she has! At least Super-Anna… Altogether the joint score of the board is 4.5/5.According to the expertise of Dr Kaos all evidence is pointing toward the Board of 11/12 being “more than great”.



With Love,

WORDS Elisabet Ålander & Emma Forsman

Feeling a bit rebellious your appointed LOVE GURUS decided to search for love outside of the glorious world

that is Sveavägen 65. We turned a blind eye to the white collars and polished cufflinks only to find a different species lurking in the dust-filled corners. Men with a different perspective on life, with various degrees of ambition and a wardrobe not put together with inspiration from a GANT-catalogue. Instead of looking for the familiar and secure, we looked for the unknown.





nthesearchforthatspecialsomeone my eyes found a tall muscular stranger ordering a glass of water during afterwork hours. Who knew bars stocked water? Striking up conversation I quickly learned that this well-built specimen worked as a personal trainer and spent his free time instructing fitness classes. What could be more rebellious than a man with a six-pack on his abdomen rather than inside of it? A man who would rather lift weights than pack it on and who prefers to yell ”Faster! Stronger! Harder!” instead of ”Buy! Sell! Hold!”? My imagination quickly jumped ten years ahead: our children would be well-built AND intelligent, find an inbetween of water and vodka and wear sneakers to their suits...(NO!?!)

t was early morning when I got caught up in conversation with a striking young animal rights activist. Unlike your usual Handels-guy he actually cared about another living organism! Apparently, an animal’s biggest dream is not to become a fur ball enthroned on the top of your head... Maybe love is to be found with someone who sees money as a mean to help the world become a better place (for you and for me and the entire human race) and not a prop in the game ”my car is bigger than yours”?

This straight edge guy could be my salvation, the anti-body to my accumulated caffeine and the clean sheet in my bed. But would he accept me for the Handels student that I am? Someone whose Friday nights consist of a bottle of wine at the pre-party that turns in to a couple of drinks in the Pub and some promiscuous sex in the kårlokaler, some fyllekäk at McDonald’s and a large shot of espresso to wake me up in the morning. But is hugging a tree, showering once a week and harpooning Japanese fishermen a better way to spend my Friday evening?

Maybe dating a man whose biggest ambition is to open a gym and find his own princess is a better fit for a Handels-girl than dating a man whose biggest ambition is to work an 80 hour bankingweek and searches for a housewife with broad hips. The conversation might not revolve around the rising interest rates or the prospect of a housing bubble, but perhaps that is the trade I have to settle in order to be the leading lady in my own life.



Dating Outside of Sveavägen 65 However, the question still remains: Is the opportunity cost of being a rebel bigger or smaller than that of the Handels conformity? To provide you with perfect information, we have compiled the following pros and cons to help you on your way towards finding your perfect match.



Ask Calle Stålhem - logistics is not always the easiest. Having to take the subway all the way to Södermalm (gulp) is no way near as convenient as a quickie on the IdU-couch.

Meeting a man/woman that doesn´t suffer from the infamous Yale syndrome will save you a lot of time and effort. Hey, he/she might even be willing to stay home when you eventually have kids!

No one outside of SSE understands the charm of binge drinking one week of alcohol consumption in a single night (and ”vaska” the equivalent of two nights).

Having an anonymous relationship is priceless. Talking from experiences, seeing your crush making out with another person in the latest edition of Yearbook is not exactly what we would call fun.

Non-SSE students might think that the Rotunda smells ”funky.” A comment that is deeply insulting, especially since I helped build that smell!

You will not have to shop at the ”used goods”-department. Imagine a partner who has not already networked with Kaj Ossman, gotten ”tvånglad” by Johan Collin and who has not visited Storpappa´s corridor room.

It is a well-known fact that you have to kiss a lot of frogs in order to find your prince. Let´s face it, that will never get easier than at Handels.

Tvångling, networking, internal meetings, extern, handelshets - sometimes the language barriers between Handels and the outside world are (too) hard to overcome.

Realizing that there is a world outside of Sveavägen 65 (no, we are not referring to Saltmätargatan) at an early age will not only help you in your macroeconomic studies, but also broaden your perspectives. Having to tell your children that Mommy met Daddy at Rotundan´s sweaty dancefloor is not the easiest. Now you won´t have to.

Full-time studies, commitments in the Student Association, demanding job(s) – time is always the scarce factor in a Handels-relationship. You will never get to know your partner well enough to get tired of him/her!

“This straight edge guy could be my salvation, the anti-body to my accumulated caffeine and the clean sheet in my bed.”



Resisting an empire


n the last issue of this highly prestigious magazine, yours truly gave some glimpses of the life in the European Parliament in Brussels. Since the end of January, I work as an advisor to a Swedish parliamentarian and for all those of you who question the merits of a London (non-)life in investment banking, I can highly recommend this form of professional occupation. However, it is not as a representative of the European Parliament’s recruitment agency that I make this little contribution. Rather, it is to tell the story of a great leader, statesman, European and – most importantly – rebel. Now a Member of the European Parliament, Vytautas Landsbergis was the first Head of State of the independent and liberated Lithuania Lithuania was annexed by the Soviet Union – the “Evil Empire” as it was felicitously described by President Reagan – through the Molotov-Ribbentrop pact of 1940, following a brief period of fragile independence after the First World War. The oppression from Moscow was, as in all former Soviet satellite states, fierce and lasted for decades. Whilst we, on the other side of the Baltic Sea, built our welfare state, Lithuanians were deported to Gulag and enslaved by communist dictatorship. However, this all came to an end – but not without reason. Following resistance among the comrades in Vilnius to follow Gorbachev’s

Words Pär Holmbäck glasnost and perestrojka at the end of the 1980’s, a group of Lithuanians joined forces to challenge the ruling communist system. Vytautas Landsbergis was central in this group and became Chairman of the Sąjūdis Reform Movement in 1988. Sąjūdis started to organize mass meetings and the government threatened to crush the rebellion in the summer of 1988, but had to back down as they were overwhelmed by the magnitude of the protests – very much like the recent events in North Africa. Sąjūdis demanded openness about the Stalinist terror years and Nazi occupation during WWII, policies which brought them a landslide in the elections in 1989 to the Congress of People’s Deputies, a newly created Soviet legislative body.

“Some people do not only accomplish change however, they alter the course of history.”

Sąjūdis went on to declare that Lithuania had been illegally incorporated into the Soviet Union against the will of the people and, following the collapse of the Moscow-Vilnius link of the ruling Communist Party, won another landslide victory in the first free elections in 1990. Landsbergis, as leader of Sąjūdis, became Chairman of the Su-


preme Council of Lithuania and thereby the nation’s first democratically elected leader. On March 11 1990, shortly after his assumption of office, Landsbergis headed the parliamentary session in which Lithuania formally declared its independence from the Soviet Union – as the very first among the USSR states to do so. The rest, as one says, is history. Of course, the demise of the Soviet Union had many roots and Vytautas Landsbergis was by no means alone. Many were those who stood up against tanks and oppression throughout Eastern Europe and many were those, rebels if you like, who gave their life for freedom and democracy. But if a freedom fighters’ Hall of Fame was to be set up, Landsbergis would certainly belong to the more prominent figures. At the age of 72, Vytautas Landsbergis was elected into the European Parliament. As a graduate from the Lithuanian Conservatoire in 1955, the very same year the Warsaw Pact was set up, he certainly experienced quite a journey until the day in 2004, when he could take his seat as a freely elected representative of the Lithuanian people at the heart of European politics. We all probably strive to bring about at least some change of benefit in our lives, and then not just for ourselves. Some people do not only accomplish change however, they alter the course of history.

from the archives What's hot, what's not. MINIMAX 1979


Words Sofia Hellsten

What’s up Stockholm?


movies on the topic almost famous (2000) Directed by Cameron Crowe Starring Billy Crudup, Frances McDormand and Kate Hudson A 15-year-old boy is hired by Rolling Stone magazine to write about an up-and-coming rock band. Touring with them, he experiences rebellious girls and the backsides of being a rockstar.

rebel without a cause

Directed by Nicolas Ray Starring James Dean, Natalie Wood and Sal Mineo


Jim Stark is the new kid in town, with a troubled past. He seeks love and a place to fit in, but he’s not cool enough to hang with the right guys. Car-races toward sea cliffs and knife-fights still interfere with his every-day-life.

eyes wide shut (1999)

Directed by Stanley Kubrick Starring Tom Cruise, Nicole Kidman and Todd Field

Kubrick gives us a weird and twisted story of a man going against his better knowledge. Out of curiosity he’s crossing lines and pushing relational boundaries.

black board jungle (1955)

Directed by Richard Brooks Starring Glenn Ford, Anne Francis and Louise Carlhern

Based on a novel by Evan Hunter, the story takes place at a violent boys’ high school. A new English teacher rebels against the system, determined to discipline his class regardless of the resistance and violence from faculty and students.



Sick and tired of your course litterature? Visit the four women at “book whore” (www. and get a tip or two of what book to read instead. Or if you lack time, simply read about a book online.

The Swan Lake Classic goes urban.

Starting in December the bounce member Fredrik “Benke” Rydman gives us his version of Tjajkovskij’s Swan Lake. The story may be darker and more twisted than the original. The medium used by Rothbart to overpower his environs is not magic, but heroin . The prostituted swans are dependent on Rothbart and the drugs he provides. Accopanied by mostly unique and new music (Tjajkovskij gets a couple of tones) and written solely for this preformance I look forward to seeing how rebel this is. Place: Dansens hus Tickets: 330-395sek, at


David Bowie- Rebel rebel Aretha Franklin – Respect The Dubliners – Whiskey In The Jar Arcade Fire – Rebellion (Lies) The Beatles– Love Me Do Robyn – Don’t Fucking Tell Me What To Do Fleetwood Mac – You Can Go Your Own Way



maybe best known for composing the music to the incredible movie “Le Fabuleux Destin d’Amélie Poulain” and is playing at Debaser

25th of May.


His avant-garde, melancholic and minimalist music has elements of accordion as well as type writers and he mixes french folk with street- and classical music. Maybe a result from the rebellion, against classical training inspired by Joy Division and the Stooges that he acted out as a kid. Are you part of the French Association or just keen on listening to that type writer? Well, get yourself out of SSE and head south!


Enterprise day 2011

Photo: Sofia Hellsten Words: Emil Ericson

a day focusing on the (at SSE) often forgotten path of entepreneurship. And oh so inspiring! Enterprise Day 2011 proved to be yet another successful episode in the Enterprise Day series, courtesy of this year’s devilishly handsome team! Best described as having been a flavorous melting pot of passionate speakers, inspirational workshops and innovative companies, this was a phenomenal day abundant in entrepreneurial knowledge! This year’s edition was blessed with a variety of happenings, from the likes of New York based real estate broker Fredrik Eklund having a heart-toheart with his father in a reality TV scenario to the unification of six Swedish business personalities for the lunchtime discussion. The Enterprise Day team could not have been more satisfied with the result (or their own sexy attire).

With Boomerang goodie bags aplenty, it was difficult to miss the vibrant fair and to see a SSE student who had not indulged in the many freebies or who was not digging around in the bags to find the Audi TT – shaped USB-stick. The evening event at Audi Forum was the icing of the cake. The champagne kept flowing as Audi revved up one of their R8’s to kick off the night and later unveiled the new A6 to make many an SSE student all the more eager for that glamorous career in finance.

The project group with members of Founders Alliance during panel debate.

Helena Casserlöv-Kvist, Greger Hagelin, Blondinbella, Michael Dahlén

A TASTE OF M2 PT.II A breakfast seminar with M2. Sara Rosengren and Henrik Sjödin, both researchers at SSE, recently released their new book “Reklam- Förståelse och förnyelse”. The 4th of April they gave an inspiring taste of what’s new in the communication world and what it takes to become a successful marketer. If you missed this, don’t pout, the two authors are teachers at McXL and hang around the school.


Minimax 2011 #1  
Minimax 2011 #1  

Minimax 2011 #1 Rebel