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Working with VisitBrighton: Why become a Partner? VisitBrighton is the official tourism organisation for Brighton & Hove and is part of the Tourism & Venues Unit within Brighton & Hove City Council, working with more than 500 private sector Partners in the City and across Sussex. By becoming a Partner you can play a proactive role in driving economic growth and boosting the profile of Brighton & Hove both nationally and internationally.

Your support will enable us to continue to promote and position Brighton & Hove as a world-class, vibrant tourism destination through:

Targeted national and international marketing and PR

Our convention bureau attracts major conferences and events

Our visitor services team provides a vibrant City welcome

As a VisitBrighton Partner you can access a wide range of benefits and opportunities to help you promote your own business through our powerful marketing channels; we’ll work with you to develop new and bespoke opportunities to make sure you get the most from your Partnership and increase your share of the visitor economy.

Churchill Square and VisitBrighton have worked together for many years. Our relationship with [them] opens doors and provides invaluable additional opportunities for promotion and partnerships within our city.� Tara Phillips, Retail Marketing Executive, Churchill Square

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CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

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What was the impact of our work in 2015?

VISITORS BROUGHT IN

£815m

ECONOMIC BENEFIT

WE WELCOMED OVER

10.5m

VISITORS TO THE CITY

20,000 Facebook likes

43,000 Twitter followers

TOURISM SUPPORTED OVER

21,000

JOBS IN BRIGHTON & HOVE 4

60,000 VisitBrighton app downloads

1,900

OVER 2 MILLION UNIQUE VISITORS TO VISITBRIGHTON.COM OVER 7.5 MILLION PAGE VIEWS...

Things to do  Home Page  Shopping What’s On  Accommodation  Culture  Eat & Drink  LGBT  Special Offers  Plan Your Visit Countryside  Conference  Language Schools 

2,099,728 1,488,364 885,736 827,333 644,842 526,461 411,403 248,521 150,000 109,237 68,572 30,382 11,082

Instagram followers

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

Figures correct as of November 2016.

53 £10m BOOKED GENERATED

WORTH OF PR

HOSTED OVER

100 JOURNALISTS

&

MEDIA FROM

15

COUNTRIES

CONFERENCES

6,500 BED NIGHTS BOOKED & OVER £1 MILLION OF VENUE HIRE REVENUE GENERATED FOR PARTNERS

£40m 35,000 WELCOMED

OF ECONOMIC IMPACT

CONFERENCE DELEGATES

300k CITY MAPS

printed & distributed

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

FROM CONFERENCES IN BRIGHTON & HOVE

55k

DELEGATES DEALS CARDS PRODUCED

BRIGHTON & HOVE SHOPPING, EATING & DRINKING GUIDE CREATED 5


What do we do?

[We] value our relationship with VisitBrighton. A great group of people, a consistency of approach and a genuine desire to make Brighton and Sussex a place people want to visit.�

DELIVER STRATEGIC MARKETING

DELIVER VISITOR SERVICES

Promoting VisitBrighton Partners through national and international campaigns, digital campaigns, visitbrighton.com and social media.

Promoting our Partners and the city through our Visitor Information Points, Greeter Scheme and City Champions.

MEDIA & PR

CONFERENCES

Promoting VisitBrighton Partners through strategic communications; PR planning and delivery and media relations.

Promoting Brighton and our Partners to attract national and international conferences and events.

Nigel Greenwood, Managing Director, SO SUSSEX

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CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

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Who do we work with?

ACCOMMODATION

VENUES

ATTRACTIONS

RESTAURANTS

SHOPS

ACTIVITY PROVIDERS

TOUR GUIDES

LANGUAGE SCHOOLS

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CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

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What our Partners say

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I recommend VisitBrighton to anyone who is thinking of opening or taking over a business in Brighton. The annual fee is worth every penny.”

VisitBrighton have played a crucial part in our success by helping us reach a target audience outside of the city, especially with journalists and conferences visiting.”

Of all the marketing we have done this is the only one we are certain has worked! Customers mention that after seeing us on VisitBrighton they specifically included us in their shopping schedule.”

VisitBrighton are always approachable and supportive. From Marketing support to driving revenue into the hotel they are the best value for money channel we have.”

Herve Guyat, Proprietor, The New Steine Hotel, Bar & Bistro, Gulliver’s Hotel & Kemp Town Trading Post

Raz Helalat, Director, The Coal Shed & The Salt Room restaurants

James Harrison, Owner, JJ Flaunt of Brighton

Paul Wright, General Manager The Old Ship Hotel

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

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What are the benefits of joining the VisitBrighton Partnership Scheme? As a Partner you will enjoy a raft of benefits including: ONLINE:

OFFLINE:

» A  page for your business on visitbrighton.com » An exclusive page for your business on the VisitBrighton app » Social media exposure

» F  ree supply of City Maps » P  artnership window sticker and attractions pass » E  xposure in national and international media » Inclusion on personalised customer print outs » L  isted on VisitBrighton contact centre referral systems » P  romote your offers to other VisitBrighton Partners » Invitations to VisitBrighton networking events

» P  romote your special offers » Promote competition prizes through our consumer newsletter » Dedicated Partnership section on visitbrighton.com with research, links and business advice » Use of VisitBrighton brand guidelines and image library

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FURTHER BENEFITS FOR ACCOMMODATION PROVIDERS: » R  oom bookings via visitbrighton.com (10% commission) » Room bookings via the VisitBrighton Contact Centre » Room bookings via VisitBrighton’s conference delegate booking system » S  upply of the Bedroom Browser – seasonal guide to main attractions » L  ink to SiteMinder and their associated property management systems

FURTHER BENEFITS FOR CONFERENCE VENUES: » R  eferrals for leads from national and international associations and businesses » Attend trade exhibitions to promote Brighton as a conference destination » Quarterly Sales Managers meeting » R  egular 1-1 engagement with the VisitBrighton Conference Team » C  o-host familiarisation visits and events to bring national associations, organisers and press to the city

» R  eceive ‘VisitBrighton News’: our e-newsletter » S  ubsidised training opportunities

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

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VisitBrighton Partnership Fees 2017-18 ACCOMMODATION

ATTRACTIONS

Hotels, Guest Houses, Self-Catering, Hostels & Campus

UP TO 20,000 ANNUAL VISITORS

£330

20,001-200,000 ANNUAL VISITORS

£1,100

200,000+ ANNUAL VISITORS

£1,900

SHOPPING CENTRES/AREAS

£1,000

1-25 ROOMS 26-100 ROOMS 101+ ROOMS

£580* £650* £700*

April 1st 2017 to March 31st 2018 ENTERTAINMENT VENUES UP TO 500 SEATS 501-1,000 SEATS 1,001+ SEATS

£500 £900 £1,400

*plus £13 per room

Campsites

£250

SPORTS & ACTIVITIES

£380

CAFES, BARS, PUBS & CLUBS

£295

RESTAURANTS

CONFERENCE SERVICES

£300

BLUE BADGE GUIDES & TOUR GUIDES

SHOPS

£250

£350

PLACES OF WORSHIP

£195

£170

LANGUAGE SCHOOLS

£295

PARTNERSHIP DISCOUNTS FOR MEMBERS OF: » B  ID (Brighton Improvement District) » B  righton & Hove Hotels Association » N  orth Laine Traders » H  ove Business Association » B  righton Marina » C  hurchill Square

OTHER DISCOUNTS AVAILABLE: » f or registered charities » i f your business is less than 12 months old » i f your business operates outside of Brighton & Hove » i f you register more than one business

CONFERENCE PARTNERSHIP: If you own a Conference or meeting venue and would be interested in working with VisitBrighton on a commission basis please contact our Partnership team.

All prices EXCLUDE VAT.

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CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

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Maximise your Partnership with VisitBrighton advertising packages visitbrighton.com receives over 2.1 million visitors a year and almost 10 million page impressions, ranking highly on Google for many Brighton & Hove search terms.

Joining VisitBrighton has given us access to a hugely proactive and positive team who are there to support our fledgling business. The range of support and promotion they have offered us has been excellent and is fantastic value for money for a small start-up like us.”

VisitBrighton now offers ‘one stop’ promotional packages to enable you to be seen globally across all VisitBrighton advertising collateral and to reach new customers.

Either opt for one of our packages or create your own package from all our advertising options which include online, print and e-marketing.

Catriona Lane, Co-founder Brighton Food Tours

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CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

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Advertising packages: Opportunities are exclusively available to VisitBrighton Partners

PLATINUM:

£8,000 (EXC. VAT)

visitbrighton.com: 12 months advertising

£5,900 (EXC. VAT)

visitbrighton.com: 6 months advertising

SILVER:

£3,360 (EXC. VAT)

visitbrighton.com: 3 months advertising

BRONZE:

£1,890 (EXC. VAT)

visitbrighton.com: 3 months advertising

» H  ome Page Hero Image (over 1.5 million page views per year)

» H  ome Page Hero Image (over 1.5 million page views per year)

» H  ome Page Hero Image (over 1.5 million page views per year)

» L  anding Page Hero Image (1 million page views depending on section)

» L  anding Page Hero Image (1 million page views depending on section)

» L  anding Page Hero Image (1 million page views depending on section)

» L  anding Page Hero Image (1 million page views depending on section)

» ‘ We Recommend’ banner in relevant category (2 million unique users)

» ‘ We Recommend’ banner in relevant category (2 million unique users)

» ‘ We Recommend’ banner in relevant category (2 million unique users)

» ‘ We Recommend’ banner in relevant category (2 million unique users)

» B  anner at bottom of home page (over 1.5 million page views)

» B  anner at bottom of home page (over 1.5 million page views)

» B  anner at bottom of home page (over 1.5 million page views)

» B  anner at bottom of home page (over 1.5 million page views)

e-marketing

e-marketing

» 2  Dedicated e-shots to consumer database (40,000 names each time)

» 1  Dedicated e-shot to consumer database (40,000 names each time)

» 1  banner on 3 consumer e-newsletters (40,000 names each time)

» 1  banner on 2 consumer e-newsletters (40,000 names each time)

Print

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GOLD:

Print

» Full page City Map advert (350,000 copies)

» Full page City Map advert (350,000 copies)

» S  hopping, Eating & Drinking Guide internal full page (50,000 copies)

» S  hopping, Eating & Drinking Guide internal full page (50,000 copies)

» Delegate Deals full page advert (45,000 copies)

» Delegate Deals half page advert (45,000 copies)

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

e-marketing » 1  banner on 2 consumer e-newsletters (40,000 names each time) Print

e-marketing » 1  banner on 1 consumer e-newsletter (40,000 names each time) Print » S  hopping, Eating & Drinking Guide internal half page (50,000 copies)

» Half page City Map advert (350,000 copies) » S  hopping, Eating & Drinking Guide internal half page (50,000 copies)

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

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Or why not mix and match? Create your own BESPOKE package to suit your marketing strategy over the year.

ONLINE: HOME PAGE HERO IMAGE

LANDING PAGE HERO IMAGE

£975

(up to 1 million page views)

(for 3 months)

First Hero Image

» Take 2 options get a 10% discount

SHOPPING, EATING & DRINKING GUIDE (DL size: 50,000 copies)

Inside Front Cover

Inside Back Cover

Internal Full Page

Internal Half Page

Front Cover

Back Cover

£975 £595

£650

£975

£395

(for 3 months)

“WE RECOMMEND” BANNER

» Take 3 options get a 20% discount » Take more than 3 options get a 30% discount!

PRINT:

Subsequent Hero Image

£500

(for 3 months)

CITY MAP (DL size: 350,000 copies)

£600

(for 3 months)

LANDING PAGE HERO IMAGE

FROM

First Hero Image

£5,000

Full DL Advert

Half DL Advert

£2,000

(up to ½ million page views)

WEB SECTION BANNERS

£10,000

£1,200

£325

(for 3 months)

£50

Subsequent Hero Image

(a month – depending on page views)

£300

(for 3 months)

DELEGATE DEALS CARD (Pull-out: 30,000 copies)

Full Advert

£600

All prices EXCLUDE VAT.

DEDICATED E-NEWSLETTER (to 40,000 consumers)

£1,500 All prices EXCLUDE VAT.

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CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

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Promote your event with VisitBrighton! VisitBrighton provides an excellent targeted platform for the promotion of your events & festivals through visitbrighton.com, LoveBrighton, our newsletter and to our Partner businesses. VisitBrighton now offers a ‘one stop’ promotional package to organisers holding their event in Brighton & Hove.

The VisitBrighton Event Marketing Package includes:

£495

(EXC. VAT)

» ‘ Featured Event’ status on the What’s-on home page (visitbrighton.com/whats-on) for the 3 months leading up to your event. Listing page includes text, images, event times, prices, contact details and hyperlinks to website/booking pages. 763,692 page views in 2015 making it the third most popular page. » Advertising banner for your event (visitbrighton.com/whats-on) guaranteed minimum 3 months leading up to the event. » A  dvertising banner on our consumer e-newsletter sent to database of over 40,000 consumer contacts one month prior to the event. » Inclusion on the VisitBrighton Official App (60,000 downloads so far). » O  pportunity for ticket sales through the VisitBrighton ‘Web Ticket Manager’ platform (12% commission rates apply). » A posting on the official ‘LoveBrighton’ social media channels (Facebook: 20k likes, Twitter: 43k followers). » One post on the LoveBrighton Blog. » Dedicated e-shot to over 500 VisitBrighton Partner businesses with event details.

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CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

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Plan your year with VisitBrighton: 2017 marketing calendar with key dates JANUARY

MARCH

MAY

JULY

SEPTEMBER

NOVEMBER

» S  end your Valentine’s Day & February half term events and offers »  Confirm your Partnership with VisitBrighton from April 1st »  VisitBrighton Partner Event

» S  end your Easter holidays events and offers »  VisitBrighton Partner Event

 S »  end your Father’s Day events and offers »  Return your data forms for your VisitBrighton Partner pages »  Family friendly Summer Campaign – send in your events and offers

» S  end your Autumn news, events and offers

» B  ook your advertising in the 2018 Shopping, Eating & Drinking Guide »  Plan your advertising on visitbrighton.com for the next year »  Send your October half term events and offers

» S  end your January news, events and offers »  Send your Valentine’s Day news, events and offers

»  Explore GB

2017

» C  alling all retailers – send in your offers

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

FEBRUARY

APRIL

JUNE

AUGUST

OCTOBER

DECEMBER

»  Send your Mother’s Day events and offers »  B  ook your advertising on the Delegate Deals Card

» S  end your May half term/ Festivals events and offers »  Beautiful South Awards – Submit your entries »  Check your page(s) on visitbrighton.com

» S  end your Summer holidays events and offers »  VisitBrighton Partner Event

» S  end your Halloween & bonfire night events and offers

» S  end your Christmas & New Year’s Eve events and offers »  V  isitBrighton Partner Event

» S  end your 2018 news, events and offers »  VisitBrighton Christmas drinks

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» C  alling all retailers – send in your offers

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

» B  ook your advertising on the 2018 City Map

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

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Contact us CONTACT OUR PARTNERSHIP TEAM TO JOIN VISITBRIGHTON: Email: partnership@visitbrighton.com Or speak to... Richard Pearson: 01273 292621 Katie Evans: 01273 292615 Laura Turner: 01273 292602

» Keep  us updated with all your events: events@visitbrighton.com » S  end us your news and press releases: media@visitbrighton.com » R  equest images from the VisitBrighton photo library: media@visitbrighton.com » Send  us your special offers and updating your Partner Pages: partnership@visitbrighton.com » Contact  our conference team: conferences@visitbrighton.com

PARTNERSHIPS:

MARKETING & PR:

CONFERENCES:

Partnership & Advertising Sales

Website, Marketing & Social Media

Richard Pearson

Charlotte Barrow

richard.pearson@visitbrighton.com +44(0)1273 292621

charlotte.barrow@visitbrighton.com +44(0)1273 292620

Partnership Enquiries & Events

Press & PR

Conference Sales

Conference Sales

Ruth Allsop

Darren Johnson

Emma Thurlow

ruth.allsop@visitbrighton.com +44(0)1273 292604

darren.johnson@visitbrighton.com +44(0)1273 292629

emma.thurlow@visitbrighton.com +44(0)1273 292606

Marketing & Press

Conference Delegate Accommodation Bookings

Conference Sales

Katie Evans katie.evans@visitbrighton.com +44(0)1273 292615

Partnership Enquiries & Events Laura Turner lauraleigh.turner@visitbrighton.com +44(0)1273 292602

Katie Martin katie.martin@visitbrighton.com +44(0)1273 292603

Head of Sales Julia Gallagher julia.gallagher@visitbrighton.com +44(0)1273 291614

Nicola Collins nicola.collins@visitbrighton.com +44(0)1273 292626

Visitor Services & Distribution Luzia Norman luzia.norman@visitbrighton.com +44(0)1273 292611

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CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

Conference Sales & Ambassador Programme

CONTACT: 01273 292621 | partnership@visitbrighton.com | visitbrighton.com

Lynn Trapano lynn.trapano@visitbrighton.com +44(0)1273 292635

Caroline Mason caroline.mason@visitbrighton.com +44(0)1273 292606

Head of Tourism & Venues Howard Barden howard.barden@ brighton-hove.gov.uk +44(0)1273 292646

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Image credits: Light Trick Photography Adam Bronkhorst Chris Jewell David Matthews


VisitBrighton Partnership Media Pack 2016-17