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Santex Roofing Shield Roofing Stephens Roofing & Remodeling Total

4

15

11

3

3

4

15

2

9 1 9 5 1 This sample comes from the San Antonio area.

In-direct Competition

Not replacing shingles A study by Angie’s Llist, showsed that the majority of homeowners do not know they need a new roof until they see a leak or their homes are hit by a storm.1 What does this mean for roofing companies? It means that there are a large amount of homes that need roof replacements, but the consumer homeowners areis unaware. Of all the competitors, this is the heaviest. Through the use of a website or social media, [Company name] has an opportunity to educate its followers through online platforms, like a website or social media, of about knowing when it is time to make improvements to your their roofs. Investing in other Home Improvements Because of uneducated consumers, dollars could beUneducated consumers could be putting their moneyspent towards other home projects, such as new landscaping, kitchen remodeling, or even a new pool, so that . Wwhen the time comes around that thea consumer needs to spend money on a roof replacement, their disposable income could is alreadybe occupied by an alternative project. Again, educating the consumers on the correct times to replace your a roof is the key to crushing this in-direct competitor.

Commented [MB1]: These totals are helpful, but I think it could also be helpful to have totals on the other side of the chart—i.e. the total amount of platforms used by each competitor. Just an idea!

Commented [MB2]: This statement isn’t entirely clear. I think what you’re trying to say is that this is the biggest roadblock even over the competition of other businesses? Perhaps a clearer phrasing could be something like: “All competitors aside, this lack of awareness is the biggest roadblock in the roofing business.”

Industry Overview2 In 2016, the roofing industry was recovering from frustrating government regulations, workforce issues, and, of course, trepidation over the presidential election. Luckily, there was quite some optimism for the 2017 year of work year and they were right. In a survey done by Roofing Contractor, the official publication of Tthe Iinternational Rroofing Eexpo, companies that derived at least 70 percent % of their business revenue from residential work were classified as residential contractors, and vice versa for commercial companies. In the residential sector, companies had an average of 25 full-time employees and more than $7 million in gross annual sales. In the commercial industry, companies averaged 56 full-time employees and more than $8.3 million in sales.

Commented [MB3]: Who are “they?” If you don’t have a specific figure/group in mind, this vague pronoun can be avoided with a rephrasing. Perhaps: Luckily, the 2017 work year provided positive change (or growth?) for the industry.

Single family home production was expected to rise by 10 percent% in 2017 and 12% in 2018. That means there will be a 12% increase in more homes that need more new roofs. An increase in total market share could equate in [Company Name]’s increase in their its individual market share. Residential roofing companies indicated that they were dependent on roof replacement for their revenue. While it is no surprise that asphalt shingles were the dominate choice at 81%, following behind was singleply roofing at 71%, metal roofing at 69 percent%, low slope asphalt at 61%, and coatings at 42%. Although it might seem like solar roofing is on the rise,. oOnly 10% of roofing companies indicated that they used solar or green type roofing. Asphalt roofing was number one of the list for increased sales, and surprisingly, metal roofing was second at 62%. 7 Warning Signs You Need a New Roof. (2016, September 23). Retrieved October 31, 2017, from https://www.angieslist.com/articles/7-warning-signs-you-need-new-roof.htm 2 Roofing Contractor 2017 State of the Industry Report. (n.d.). Retrieved October 31, 2017, from https://www.roofingcontractor.com/articles/92002-roofing-contractor-2017-state-of-the-industry-report 1

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Commented [MB4]: Is there a source for this? Commented [MB5]: It’s not entirely clear what these percentages represent. “at 81%” of what? Since the percentages don’t add up and there’s not an explanation for where they were coming from, it’s not too intuitive for the reader. I’d watch for this with other percentages later in the report as well, to make sure that the reader can understand what the percentage represents when it is referenced in the middle of a sentence.

Editing Sample  

This is just one excerpt from a marketing report that I edited. I provided a close copy edit and then a comprehensive edit as requested.

Editing Sample  

This is just one excerpt from a marketing report that I edited. I provided a close copy edit and then a comprehensive edit as requested.

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