Dynamics of lobbying technologies in Russia Paris‐2010
PR‐agency "New Image". Since 1993
International Institute for Political Expertise (IIPE). Since 2003 Government Relations agency "Minchenko GR‐ Consulting". Since 2007
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CEO, General partner Evgeny Minchenko Education Graduate of Chelyabinsk State University, Faculty of History (1993), Russian Academy of State Service in Political Psychology (1997) Career 1993 – 2007 - New Image PR agency, CEO In 2002 was appointed Deputy Public and Government Relations Director at Domodedovo Airlines Since 2003 – director of International Institute for Political expertise
Evgeny Minchenko Author of the book "How to become and remain a governor" (the best Russian theoretical PR‐work of the PR‐contests "White wing" and "Silver Archer" 2001)
Evgeny Minchenko Other 2006 – 2008 – founder and first Chairman of PRPA GR Committee Since 2008 – RPRA Image of Russia Committee Chairman Editor at Stratagema.org Has published 3 monographs, author of over 100 articles on PR, political consulting and lobbism.
Evgeny Minchenko Other Moscow State University, Faculty of World Politics, Lecturer Ministry of Industry and Trade of the Russian Federation, Member of Expert Board; Ministry for Economic Development of the Russian Federation, Member of Investment Board
Other State Duma of the Federal Assembly of the Russian Federation, Expert of Security and CIS Countries Committees 2003 ‐ 2007 ‐ Advisor to the Chairman of State Duma Anti‐ Corruption Commission Vice‐President of the Russian PR Association (RPRA)
Dynamics of lobbying technologies in Russia 1990 years. Feudal lobbying. Staffing lobbying. Pushing loyal people into the power. Oligarchs are inside the state power. Investments in politicians with special attention to governors elections and parliament elections Bargaining zone of power‐business interaction. Powerful tool ‐ media controlled by oligarchs. Bargaining zone of federal power and regional powers interaction. Political consultant as a figure is more effective than a lobbyist.
Successful lobbying of European companies in Russia in case of attraction russian partners, that are included in Feudal bargaining.
Dynamics of lobbying technologies in Russia 2000 years. Enforcement lobbying Redistribution of resources in favor of "siloviki" elite group (law enforcement officials corporation) Dismantlement of media empires controlled by oligarchs Elimination of regional regimes free will. End of governors ‐ political heavyweights power. Main actors ‐ state corporations and elite clans. Center of decision making — variant of Soviet structure Politbureau. Procedure — making a cross‐clan balance. Main stake is made on creation of economic sector leaders and corporation as "national champions".
New trends. Medvedev‘s era The raise of public companies which are working using another principles. Activization of industry associations. Launching of new strategies for different economic sectors, technical regulation enforcement. Innovation programs. Renaissance of effective media campaigns. New level of mass action influence. The raise of "bottom‐up" technologies importance. Social councils and groups of experts
Dynamics of lobbying technologies in Russia
Lobbying in Russia GR activity specific nowadays: Lack of legislative regulations of lobbyism Overrated corruption component Possibility of proactive influence on executive power decisions through participation in creating economic sectors strategies, federal target programs etc.
Lobbying in Russia
Styles of lobbying: Kremlin relations «Glossy booklets» Grand strategy making
Lobbying in Russia The main subject of lobbying struggle: Not for government support but for keeping outlets and government order Defense against pressure of authorities For changing game rules in concrete markets For promoting protectionist policy (come into conflict with WTO entry)
Lobbying in Russia
The most efficiency economic sectors lobbyists: Oil industry Metallurgy Banks Insurance Car industry
Lobbying in Russia Typical mistakes of foreign companies going into lobbying in the Russian market: Lack of GR sense of direction (analysis of aims that are on the agenda of the concrete agency or official, analysis of decision making criteria, potential allies and conflicts). Placing monitoring in the centre of attention. One meeting‐lobbying
Lobbying in Russia Typical mistakes of foreign companies going into lobbying in the Russian market: Scarcity of attention to reputation risks and risks from law enforcement structures. In case of working with Russian partner ‐ giving him total control over GR functions (the TNK‐BP situation).
Lobbying in Russia New technologies: Participation in advisory bodies under the auspices of ministries and agencies Industry associations Work with the expert society Forming broad coalitions of support Grass roots – power attends to the Russian people position more and more Media campaigns efficiency is rising Broader context (Custom union ets)
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