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Dexcom Case Study: Launching a Continuous Glucose Monitor http://www.aarkstore.com/reports/Dexcom-Case-Study-Launching-aContinuous-Glucose-Monitor-198675.html Browse for More Related Reports (Case Study) through below Link : http://www.aarkstore.com/search/viewresults.asp?search=Case %20Study&PubId=&pagenum=1 Benecol Case Study: A leader in cholesterol-reducing food Allianz Case Study: Microinsurance Nokia Case Study: Struggling in the Smartphone Age Neptune Case Study: Marketing an Enhanced Omega-3 Oil BAE Systems Case Study: Operating amidst defense spending cuts Transocean Case Study: Accessing Norway’s oil drilling market Dexcom Case Study: Launching a Continuous Glucose Monitor Alcoa Case Study: Benefiting from Saudi economic planning Bajaj Allianz Case Study: Insurer completes first decade in India Texas Instruments Case Study: National Semiconductor is TI’s latest strategic acquisition John Lewis Partnership Case Study: UK retail chain is owned by its employees BP PLC Case Study: After the Deepwater Horizon Oil Spill Prada Case Study: From Family-Owned Business to Global Luxury Goods Powerhouse HDFC Bank Case Study: Indias HDFC Bank has Launched an Ultra-Premium Credit Card

Introduction Continuous glucose monitors (CGMs) promise certain diabetics more effective self-management of their condition. Medtronic is a leading US supplier of CGMs, but since 2006 it has faced competition from a small start-up, DexCom. This case study examines the market for CGMs, and the competitive pressures that DexCom and Medtronic face. Features and benefits * MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions. * Fact-based and presented in an accessible style, they explain the rationale of commercial designs and illustrate wider market and economic trends.


Highlights Management of diabetes often requires electronic blood glucose testing. Continuous monitors came on to the US market in 2001 and offer some diabetics better management of their condition than periodic test devices. Medtronic is the market leader, but its position is being challenged by Dexcom. Substitutes, new entrants, and buyer power are significant pressures in the US CGM market. •

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Category Related Report: Automotive, Automobile, Aerospace & Aviation, Banking, Consumer Goods,  Construction, Chemicals, Defense, Diabetes, Disease, Drinks, Energy, Electronics, Financial , Food &  Drinks, Glass, Healthcare, Insurance, Information technology, Investment, Industrial Gases, Industry  Profile, Medical, Media, Marketing, Miscellaneous, Metals & Mining, Nuclear Energy, Oil & Gas, Power,  Real Estate, Software, Solar, Transportation

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MarketAark : Dexcom Case Study: Launching a Continuous Glucose Monitor  

MarketAark : announces report of Dexcom Case Study: Launching a Continuous Glucose Monitor and also avaliable SAMPLE PAGE of the Report

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