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2016 Made in Maui County Festival Post-Event Report


Directory 2016 Event Overview ................................................................................................................ 1 2016 Event Impact .................................................................................................................... 2 Participating Vendors ........................................................................................................... 3-6 Event Sponsors ...................................................................................................................... 7-8 Festival Friends ......................................................................................................................... 8 Event Committee ...................................................................................................................... 9 Made in Maui County Marketplace ................................................................................. 10-12 Vendor Testimonials ....................................................................................................... 13-17 Marketing Summary ......................................................................................................... 18-42 Overview ........................................................................................................................... 18 Advertising ................................................................................................................ 19-30 Online Coverage ....................................................................................................... 31-35 Print Coverage .......................................................................................................... 35-36 Radio Coverage ................................................................................................................ 37 Television Coverage ......................................................................................................... 37 E-Newsletters Coverage ................................................................................................. 38 Promotions ....................................................................................................................... 38 Social Media .............................................................................................................. 39-41 Website ............................................................................................................................. 42 Clippings .......................................................................................................................... 43-163

2016 Made in Maui County Festival Post-Event Report


2016 Event Overview

The Made in Maui County Festival drew over 11,000 of residents and visitors to the Maui Arts & Cultural Center on Nov. 4 & 5.

On November 4 and 5, Maui County’s largest products show, the 3rd Annual Made in Maui County Festival, drew thousands of residents and visitors to the Maui Arts & Cultural Center in Kahului. Presented by the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce, over 140 vendors, including 16 companies from Molokai and 1 from Lanai participated in this two-day event – a veritable showcase of Made-in-MauiCounty products. In addition, 12 food trucks also presented a diverse menu of island cuisine in this year’s Food Court on Saturday. While the Festival continues to provide a unique shopping experience, it’s the overall mission of this event that has made a real difference in the lives of many small businesses. Specifically, the Festival was created to open doors for Maui County’s entrepreneurs. The event’s goals are to: •

Showcase locally made products that have a 51% value added in Maui County to both visitors and residents. These products included foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and any other products that meet the criteria for vendor participation.

Help to grow our islands’ businesses by providing opportunities for participating vendors to meet with prospective retailers and wholesalers and connect with new customers.

Help strengthen our community by encouraging job creation and diversification of our economy.

During the 2016 Festival two days of fabulous shopping were offered to the general public: •

Serious shoppers who wanted a one-day head start were allowed to purchase tickets for a special “Shoppers Preview” on Friday, November 4 from 1:30 pm to 6 pm. Attendees enjoyed the Festival’s opening ceremonies, light refreshments, and also received a free Festival tote bag. Tickets ($35 per person) were available via the MACC Box Office.

On Saturday, November 5, the Big Festival Day opened from 8 am to 4:30 pm. Public admission was $5 (at the gate), children 12 and under were free. Saturday’s festivities included product demonstrations, a fashion show, food trucks, and prize drawings. The first 2,000 attendees received a free Festival tote bag.

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2016 Made in Maui County Festival Post-Event Report


Impact: In reviewing the impact of the Festival, below are some of the highlights of the 2016 event: •

Over 11,000 visitors and residents attended the two-day Festival of which approximately 35% percent were visitors.

In a post-event evaluation, participating Product Vendors reported as a result of the two-day Festival: - Over $512,922 in total product sales. (Compared to $416,000 in 2015 and $300,000 in 2014). - Over 335 total new wholesale accounts/orders were closed. (Compared to 250 in 2015, and 180 in 2014).

Over 360 qualified wholesale buyers, retailers, and distributors attended a special invitation-only Buyers Preview on Friday, November 4 (compared to 338 buyers in 2015).

Mayor Alan Arakawa declared the week of October 29-November 5, 2016 as “Made in Maui County Festival Week” in recognition of the importance of small businesses who continue to serve as the backbone of our islands’ economy by helping to strengthen our community through job creation and economic diversification.

In an effort to mediate traffic congestion, for the first time the Festival offered free shuttle transportation to/from War Memorial Gym on Saturday, November 5. Additional street signage and an updated parking plan also helped with traffic flow.

The Mayor’s Made in Maui County Festival Booth Contest was held on Friday, November 4 and the winners announced during the opening ceremonies. The 2016 Booth Contest winners were: Best in Show: Wrappily Tent category 1st Place: Maui Crisps Tent category 2nd Place: `Opihi Maui Tent category 3rd Place: Sherri Reeve Gallery Table category 1st Place: Char’s Bars Table category 2nd Place: Maui Mini Aloha Shirt Ornaments Table category 3rd Place: Hali`imaile Distilling Company

As a result of the success of the Made in Maui County Festival, a new online shopping resource called the “Made in Maui County Marketplace” – www.MadeInMauiCounty.com – was launched in October 2016. The Marketplace website is a project of the University of Hawaii College of Tropical Agriculture and Human Resources (CTAHR) in cooperation with the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce. It was created to provide local businesses with an opportunity to showcase their Made-in-Maui-County products and to connect with prospective customers year-round. This annual event would not have been possible without the Maui County Council and Mayor Alan Arakawa whose vision and support keeps this Festival affordable for our islands’ small businesses. A big mahalo also goes out to the Festival’s dedicated event committee, sponsors, Festival Friends, and volunteers who collectively play a key role in producing a high-caliber event. Lastly, we thank everyone who shops local. Through your support we can continue to invest in our islands’ economy, help to build our local workforce, and fuel entrepreneurship. Everyone benefits both directly and indirectly from these efforts.

“Small businesses are the backbone of our islands’ economy and we are proud to support our dedicated entrepreneurs who help to strengthen our community through job creation and economic diversification. It is the reason why the annual Made in Maui County Festival was originally created – to provide opportunities for our small businesses to grow and succeed.” – Mayor Alan Arakawa

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2016 Made in Maui County Festival Post-Event Report


Participating Vendors The Made in Maui County Festival is a juried show and all applications were carefully vetted by a vendor selection committee comprised of various members from the community including the County of Maui and the Maui Chamber of Commerce. Various criteria were used in reviewing Product Vendor applications. These included: •

Business must be based in Maui County (current GET license required)

All products offered for sale must be made, manufactured, grown and/or created in Maui County. Although products may include source materials made/found in the State of Hawaii.

Other judging criteria may include branding, packaging, website/online presence, and an interest in and readiness to export

The following vendors participated in the 2016 Festival offering a myriad of Made-in-Maui-County products: • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

`Alohi Images Maui – Island-inspired photo cards `Opihi Maui – Decorative wooden signs, magnets 808 Clothing – T-shirts, hats 808 Shells – Etched phone cases & covers A Maui Day Original Handbags – Silk screened handbags, wristlets, clutches Ah Shootz! – Hawaiian style gifts, collectables Aloha Botanicals Maui – Tropical plants, orchids, bonsai Aloha Letterpress – Letterpress cards, stationery Aloha Maui Creations – Cell phone decals, decals, cards Aloha Nectar – Sterling silver & gold-filled jewelry Aloha Spiced Cacao – 100% dark spiced cacao superfood Amata Jewelry Studio – Rings, necklaces, bracelets, earrings Ark Ceramics – Ceramic art, tableware, books Avita Natural Products LLC – Bone Broth Bags and Blankets – Runners, quilts, bags Barking Deer Farm – Spiced coffee rubs, herbal tea * BDC Designs – Hawaiian print accessories Char’s Bars – Organic homemade skin care products Chic Naturals – Dry roasted chickpea snacks Color Your Own – Color-your-own t-shirts for children & adults COOKIES maui – Playwear for infants, children & ladies Cool Blue Maui – Girls’ dresses Elle’s Kitchen – Marinade sauces for meats, seafood & vegetables Environmental Eyes – Artistic nature & adventure photography exfolicare – Exfoliating soaps, scrubs, lotions & lip balms Fresh Island Art – Fine art, paintings, murals, sculptures Fresh Local Product – T-shirts, hats, stickers Goddess Rising Perfumes – Perfumes & body care products Haleakala Creamery – Cow’s milk caramel, goat’s milk caramel Hali`imaile Distilling Company – Handcrafted, distinctly Hawaiian spirits Hano’s – Bracelets, feather headbands, haku headbands, Koa jewelry Hanu Hawai`i – Ladies bikinis, activewear & surfwear Hawaii Natural Products – Maui raw honey, soap, lotions Hawaii Sea Spirits – Handcrafted organic vodka & Hawaiian rum Hawaiian Heritage Farm – Coconut & macadamia nut snacks Hawaiian Music Institute /Rainbow Records – Henry Kaleialoha Allen’s brand ukuleles, CDs, books, shirts HI Spice – Variety of hot sauces Hui No`eau Visual Arts Center – Featured artists Caroline Killhour, Julie Matheis, Katie Peterson & Roberta Ann Weisenburg

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2016 Made in Maui County Festival Post-Event Report


• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Hula Cookies – Gourmet cookie mixes, ice cream sandwiches, cookie tins Hulu Nani by Leonani – Feather leis, kahilis, accessories, ornaments Island Creations – Handwoven art-to-wear & art for home décor ** Island Girl Collection – Women’s accessories Island Style Bedding & Home Décor – Bed scarves, pillow sets, table runners, placemats Jennifer’s Gourds – Gourd animals ornaments & driftwood sculptures JonerZ Art – Upcycled pallet wood art Kaha Jewelry – Porcelain, dichroic glass & mother-of-pearl jewelry Kainanea – Ocean activewear * Kalai La`au LLC – Wood jewelry, custom made ukuleles Kama Lei Design – Jewelry wholesale, retail, custom design Kanemitsu Bakery – Fresh baked bread * Kanilehua Enterprises – Lauhala woven bracelets & other accessories Kealopiko – Aloha apparel * Keaohulu – Hawaiian feather art, Kahili, hair picks & `ahu `ula * Keawaike Hawaiian Jewelry – Hand-carved jewelry * Kula Crafts & Flowers – Cutting boards, boxes, bowls & bracelets Kulua – Clothing & accessories for women, men & children Kupu A`e Molokai – One-of-a-kind wearable art * Lako Kula Designs – Handmade jewelry Lamparelli’s Maui Wild Cultures – Gourmet pickled products Lanakila Designs – Decals, T-shirts * Laura Mango Art – Original paintings, giclees, art prints Lee Plevney – Ceramic sculptural vases & platters Leila’s – Lip balms, healing salves, bath salts Liquid Sunshine Jewelry – Jewelry inspired by Hana Lori C. Unfus – Original folk art paintings, prints, cards, ornaments, signs & cats Maggie Costigan Handcrafted Jewelry – Sterling silver & gold jewelry Matsumoto Studio – Notecards, calendars, notepads, luggage tags, gift tags Maui Brewing Co. – Handcrafted ales & lagers Maui Coffee Association – Roasted coffees grown on Maui Maui Coffee Roasters – Fresh roasted Hawaiian coffees Maui Crisps – Beef jerky chips Maui Dirty Girl Art – Paintings using Hawaiian dirt as pigment & t-shirts Maui Dog Wear – Dog collars & leash sets Maui Drift – Custom laser engraved drift wood art Maui Excellent – All natural essential oils, roll-ons, bug block Maui Fruit Jewels – Soft Hawaii fruit candy & fruit paste Maui Island Love – Totes, pillows & covers, accessories, wooden art Maui J & M Photography – Fine art photography on aluminum, paper & canvas Maui Mini Aloha Shirt Ornaments – Fabric ornaments & wooden birdless birdhouses Maui Monkey Business – Linen towels, bags, table runners, table cloths Maui Moon Glass – Hand-blown sculpture & jewelry Maui Nui Wear – Eco-friendly tote bags Maui Olive Company – Maui extra virgin olive oil, lilikoi butter Maui Oma Coffee Roasting Co. – Coffee grown throughout the state of Hawaii Maui Preserved – Gourmet shelf-stable pantry items Maui Rainbow Tea – Gourmet Hawaiian loose leaf tea Maui Raw – Macadamia Nut Spreads, Mac Nosh Crackers, Nori Nosh Crisps Maui Shrub Farm – Drinking vinegars, dressings & marinades Maui Sweet Cakes – Shortbread & sprinkled cookies Maui Woody’s – Wood glasses Mauidivegirl Designs – Handmade jewelry inspired by the sea

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2016 Made in Maui County Festival Post-Event Report


• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

MauiGrown Coffee Company Store – Variety of coffee grown by MauiGrown Coffee MauiWine – Pparkling, pineapple, grape & raspberry dessert wines Misha Seelhoff – Original art & hand-painted jewelry Mishni Bikini – Handmade bikini MK Maui Ceramics – Maui-inspired ceramics Moku Pua Body Care – Natural body care products & handcrafted soaps MyLei – Hand-dyed fashions * Na Koa Brand – Men’s, women’s, children & infants’ apparel & accessories Na`ike’s Shoyu Blend – Nani & Mike’s Shoyu Chili Pepper Blend * Nagasako Designs – Handmade accessories & art Nahele Designs – Handcrafted Koa wood jewelry Out of the Blue – Skin care & sun care products Pacifica Hawaii Salt – Gourmet sea salt * Palapala Designs – Original blockprint home decor, accessories & clothing Paradise Now – Hand-painted hats, t-shirts, apparel Pilialoha Keiki – Infant & toddler clothing & gifts Po`oHala – Lauhala/seed jewelry & accessories * Pualani O Molokai Mana`e Grown Farm – Vanilla bean infused oils, extracts, pastes & honeys * Puko`o Shells – Shell leis, bracelets & earrings * Randy Hufford Art – Fine art photography canvas & chromaplex Rock Salt Plum Creations – Earrings, necklaces & bracelets * Sarai Stricklin – Fine art batiks, men’s & women’s fashions, canoe paddles Shaka Pops – All-natural handmade ice pops Sherri Reeve Gallery – Vibrant watercolor works by artist Sherri Reeve Snoops K9 Gourmet – All natural, handmade dog treats Sparrow Seas – Island shaped jewelry in sterling silver & 14kgf SuiKeala Native Jewelry – Native Hawaiian Plant Earrings & Necklaces * Te Hotu Mana Creations – Tahitian pearl jewelry mixed w/ shells The Hawaii Fudge Company – Handmade fudge, caramel, toffee The Mad Hatter of Maui – Handmade children’s hats, blankets, accessories & other curiosities The Maui Closet Company – Closets, wall beds, professional organizers The Maui Cookie Lady – Cookies, cookie butters, coffee Three Coconuts Maui – Infant & children’s clothing Treehouse Designs – Fabric bags & belts Two Chicks In A Hammock – Hawaiian chili pepper water, pickles & salt Uli Kai Designs – Jewelry, t-shirts & onesies Uncle Louie Sausage Co. – Sausage products Upcountry Maui Favorites – Specialty jams, jellies, sauces, syrups Wai Life – Men’s, women’s, children’s clothing & accessories Waikapu Pickles – Cucumber pickles, t-shirts Wow-Wee Maui’s Candy Bar – Chocolate candy bars Wrappily – Eco-friendly printed goods, wrapping paper, giftwrap, craft kits Yasha – Designer fine jewelry

* Product vendor from Molokai ** Product vendor from Lanai

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2016 Made in Maui County Festival Post-Event Report


A total of 12 food trucks also participated on Saturday, November 5 offering an onolicious menu in the Festival’s Food Court at the Maui Arts & Cultural Center. They were: • 808 Street Grindz • Al’s BBQ Pit • DeRay’s “Ono” Poi Mochi • Like Poke?... • Maui Fresh Streatery • Milagros Food Company • Smoke & Spice • Sumo Dogs Maui • Teddy’s Burgers • The Original Hawaiian Shrimp Truck • Three’s Bar & Grill • Tru Grindz Sponsors who also had an exhibit table during the Festival as part of their sponsorship benefits were: • The Maui News • The Maui Visitor Channel/Paradise Television • KAOI Radio Group • Maui No Ka Oi Magazine • Maui Printing Company • Hawaiian Airlines • Pasha Hawaii For more information, please refer to the 2016 Made in Maui County Festival program booklet.

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2016 Made in Maui County Festival Post-Event Report


2016 Event Sponsors �e 2016 Made in Maui County Festival is proudly presented by:

Mahalo to our generous event sponsors: ‘ Ohia - $25,000+

Koa & R�elani - $10,000

KAHULUI AIRPORT

Protea - $5,000

VRE STATIONS

Kalo - $2,500

Maui Kahului Airport

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2016 Made in Maui County Festival Post-Event Report


2016 Event Sponsors (continued) ‘Ulu - $1,000

Lauhala - $500 Richard Kehoe CPA

Festival Friends Activities & Attractions Association of Hawaii Al’s BBQ Pit Andaz Maui at Wailea Resort Ba-Le Sandwich Shop Sandy Baz Bentos & Banquets Bubba Gump Shrimp Co. John Buck Kathy Collins County of Maui Community Police Officer Unit County of Maui Dept. of Parks & Recreation Domino’s Pizza Maui Nicole Fisher Daryl Fujiwara Four Seasons Resort Maui at Wailea GP Roadway Solutions Grand Wailea Resort Jill Holley Iao School Renaissance Program Troy Kahalekai, Maui County Dept. of Public Works - Highways Division

Kamaunu Kahaiali’i Kaunoa Senior Services - Retired & Senior Volunteer Program Kismet Natural Food Brokerage Krispy Kreme Marvin Moniz, State of Hawaii Dept. of Transportation, Kahului Airport Maui Arts & Cultural Center Maui Coffee Roasters Maui Concierge Maui County 76th Composite Squadron of Civil Air Patrol Maui County Council Boy Scouts of America – Troop 808 Maui Economic Development Board Maui Economic Opportunity Maui Food Innovation Center Maui High School Academy of Hospitality & Tourism Maui Oma Coffee Roasting Maui Police Dept. Maui Taiko

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Maui Time Maui Visitors Bureau Glenn Mizubayashi OfficeMax Pint Size Safeway Kahului Safeway Maui Lani Dena Sato Marina Satoafaiga Jeremiah Savage Kim Sloan Rae Seki Residence Inn Maui Wailea Target Teens on Call The Beast & Spoon The Lahaina News UH CTAHR Cooperative Extension Terryl Vencl VIP Foodservice Wailea Beach Marriott Kenneth Yamamura

2016 Made in Maui County Festival Post-Event Report


Event Committee A big mahalo to the following individuals who served on the 2016 Made in Maui County Festival Event Committee: Annie Alvarado Karen Arakawa Mya Awai John Buck Frank R. De Rego Jr. Nicole Fisher Jill Holley Luana Mahi Kailea Moikeha Casey Nishikawa Linn Nishikawa Tokie Ogawa Jaime Paa Teena Rasmussen Dena Sato Jeremiah Savage Kim Sloan Gerry Smith Pamela Tumpap Wayne Wong Kenneth Yamamura

Community Volunteer Maui County Business Resource Center Consultant County of Maui Office of the Mayor Maui Economic Development Board Skywriting by Nico National Kidney Foundation Maui Food Technology Center Maui Chamber of Commerce Linn Nishikawa & Associates, Inc. Linn Nishikawa & Associates, Inc. County of Maui Mayor’s Office of Economic Development County of Maui Mayor’s Office of Economic Development County of Maui Mayor’s Office of Economic Development County of Maui Mayor’s Office of Economic Development County of Maui Mayor’s Office of Economic Development Pacific Biodiesel Technologies, LLC Maui Economic Development Board Maui Chamber of Commerce Hawaii Small Business Development Center Network County of Maui Mayor’s Office of Economic Development

The County of Maui Proclamation declaring the week of October 29-November 5, 2016 as “Made in Maui County Festival Week” was read with members of the event committee and some of this year’s major event sponsors in attendance.

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2016 Made in Maui County Festival Post-Event Report


Made in Maui County Marketplace In October 2016, local businesses got a boost thanks to the official launch of a new Made in Maui County Marketplace website – www.MadeInMauiCounty.com. A project of the University of Hawaii College of Tropical Agriculture and Human Resources (CTAHR) in cooperation with the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce; the Marketplace serves as a one-stop, online shoppers resource for wholesale buyers and consumers seeking locally made products. Not only will visitors on this site discover a wide array of merchandise, but the Marketplace also provides a directory for the public to connect with Maui County’s entrepreneurs year-round. A strategic marketing campaign is also helping to increase website traffic. Businesses who have participated and/or who have been approved as a Made in Maui County Festival product vendor are eligible to be included on The Marketplace website.

www.MadeinMauiCounty.com Home Page

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2016 Made in Maui County Festival Post-Event Report


www.MadeinMauiCounty.com Seller Page

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2016 Made in Maui County Festival Post-Event Report


www.MadeinMauiCounty.com Product Page

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2016 Made in Maui County Festival Post-Event Report


Vendor Testimonials “The Made in Maui County Festival continues to grow and it is exciting to see how it has become a ‘go-to’ event for locals and visitors alike… It can be challenging to run a business especially when you’re trying to balance family life with business life. But, I love the creative outlet that this business gives me and I’m grateful for the support I’ve received from the Festival’s organizers.”

- Shelley Pellegrino, ‘Alohi Images Maui

“The Made in Maui County Festival is a wonderful, first-class event that gives us the opportunity to showcase our products in front of thousands of local folk and visitors. We truly couldn’t ask for more and after three years of participation, we’re looking forward to many more in the future. Much mahalo!”

- Shaun Bayles, Chic Naturals

“Participating in the Made in Maui County Festival for the past few years has brought us such great success! Our company really got out there to the public, and our sales grew by more than 100 percent because of this event.”

- Blaine Apo, Maui Crisps

“I am very grateful to have a County that is so supportive of small business, especially to recognize and promote products that are made here. The Festival has been outstanding for my company. Everyone who puts this event together is wonderful to work with – personal, professional, and helpful in every way. Because of your efforts I have grown my business, become confident and encouraged and inspired by all of you. Thank you for your helping hands. I really feel through everything this Festival offers I really can become successful. Mahalo and aloha from the bottom of my heart.”

- Marla McManus, Three Coconuts Maui

“This show really helped me see that people love the quality of my products. I’ve been complimented on my workmanship and its really encouraged me to keep making this quality of product… The chance of being able to be in your show twice now, I know I am doing the right thing and it makes me feel so great that you folks believe in me too. So thanks so much for that!”

- Bunny Spalding, Maui Dog Wear

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2016 Made in Maui County Festival Post-Event Report


“It was the first time for us to participate in the Festival and we were very nervous. Your staff and volunteers were very organized and made the day so much easier for us. They were also so very friendly and helpful. Great job, all around! Made our day so very enjoyable. Already getting new accounts! It definitely seems like you guys been doing this way longer than two years.”

- Brian and Janis Young, Wow-Wee Maui Candy Bar

“Mahalo for an amazing event! We would love to return next year, if you’ll have us. There is no way we could have made all of these great industry contacts without this event. It’s exciting to think about growing our company in the coming year and possibly getting to a point where we will hire extra help.”

- Jen Fordyce, Waikapu Pickles

“The Made in Maui County Festival is by far the biggest yielding event Wrappily participates in. Having done the event for three years now, it’s allowed my brand reputation to grow and helped me build relationships with Maui’s consumer and wholesale markets. The whole event has a happy vibe and lots of good energy. It’s wonderful and truly a benefit to do business with shoppers and buyers who are enjoying themselves so much!”

- Sara Smith, Wrappily

“By participating in Made in Maui County Festival I have gained new contacts and loyal customers. They keep coming back to the Festival to get their favorite items. One couple who vacations here every year told me that they book their vacation around the Festival time just so they can come get their products even though they know we ship. They love the event and get all their holiday shopping done at the same time!”

- Ku’ulei Mashino, Upcountry Maui Favorites

“As brand new business owners, this event definitely helped us move our company forward. Being placed before real buyers allowed us the opportunity to hear exactly what the industry was looking for and how simple or even minor changes can make a difference for our business and product. This type of advice makes a huge impact and wouldn’t otherwise be made available to us if we weren’t given this opportunity to participate in the Made in Maui County Festival.”

- Elle’s Kitchen, Gary Lee

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2016 Made in Maui County Festival Post-Event Report


“This was a great event for my business. I was exposed to a huge local clientele who embraced my locally designed and produced product. I was also bolstered by the opportunity to sell my product at retail price. It gave me a nice capital infusion that I will use to invest in upgraded equipment.”

- Maggie Walker, Cookies Maui

“Because of the Festival, I have acquired three new wholesale accounts that I still have to this day. I would have never met these companies any other way. Also, the Festival gives a real authenticity to my company which is invaluable.”

- Patty Holbrook, Color Your Own

“The Made in Maui County Festival is such a well organized, professional event. The support that the organizers provide the vendors is unmatched. We are very grateful to be a part of this truly outstanding event.”

- Libby Behn, Maui Island Love

“The Made in Maui County Festival provided a fantastic opportunity for the public to see what I’m doing as a 100 percent made-on-Maui small business owner. By participating in the Festival over this last year I saw so many people that remembered meeting me the previous year. Overall, it was very helpful in bringing an island-wide awareness for my business.”

- Johnne Perez, Maui Drift

“This was a fantastic event. I’ve done product shows for 20 years, but I’ve never done a show like this one where it was all about promoting Maui County businesses. All the Festival staff and volunteers were absolutely fantastic and the customers were super great! We got wholesale orders, did really well on retail sales, made connections, and even got some custom orders for big items. So all-around it was a very positive experience participating in this year’s Made in Maui County Festival.”

- Alicia Blackwell of Island Creations on Lanai

“I think this Festival is just remarkable. It’s a tremendous vision to support our local businesses by bringing thousands of visitors and residents and hundreds of wholesale buyers to one location. As part of the Maui Coffee Association, we not only want to showcase our products but we want the world to know that Maui grows great coffee, and this Festival provides us with a strong vehicle to get this word out.”

- Jeff Ferguson, MauiGrown Coffee Company Store

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2016 Made in Maui County Festival Post-Event Report


“In 2015, I participated in the Festival as a decal vendor, but thanks to the success I experienced during last year’s event I was able to expand my business. Recently, I made the big leap to work on my business full time. We expanded our product line – we now offer both apparel and decals, and we moved our company to a larger location. Also, thanks to an awesome internship program with Molokai High School, we were fortunate to secure students interns. It’s a win-win for small businesses like myself to get additional manpower while being able to mentor our future entrepreneurs about what it takes to run a company.”

- Lyndon Dela Cruz, Lanikila Designs on Molokai

“Preparing for this event was very beneficial in moving my company forward. As an artist, this event propelled me to challenge the limitations of creative inspiration – to drive myself to create pieces with the productivity of time management while staying true to my vision. I also learned how to better calculate, break down and section financial costs and benefits for the pieces I made in order to maintain quality materials without incurring expenses. Although there were some challenges I am now aware and better prepared for the future. Lastly, this event has tested my ability to step forward not just as the creator of my art, but also as a promoter of my art. To move outside of my comfort zone, as the artist in the background creating, to the artist in the forefront sharing promoting and connecting.”

- Keoki Goeorge Johnson, Keawaike Hawaiian Jewelry

“It’s really great to get exposure for my food truck along with the other local companies. I think that’s the key aspect for us, being part of a homegrown event with nothing but local businesses participating is exciting.”

- Ken Silva, Sumo Dogs of Maui

“Last year was our first year participating in the Made in Maui County Festival. We were caught totally off guard the first day. I got at least seven new wholesale accounts and a ton of new customers. We do custom orders so were slammed on our custom orders all the way up to Christmas thanks to this Festival.”

- Kiana Yasak, Opihi Maui

“Just the shear volume of people who came was awesome, intimidating and exciting at the same time. This event was the most intense market research we’ve ever conducted so far. Being able to interact with people and get their immediate feedback on our flavors and packaging has provided us with invaluable information. It really validates what we do and that we’re heading in the right direction.”

- Justin Orr, HI Spice 16

2016 Made in Maui County Festival Post-Event Report


“This event has continued to propel my business enabling it to grow and expand. When I first started, my company was still very much in the “farmer market” style. My products were in tin containers with labels I printed from a home computer. I wasn’t in any stores until after the first Made on Maui County Festival. By the second year, I got proper labeling for the pre-existing products and better containers, which led to bigger wholesale accounts. For the 2016 Festival I rebranded, added new products, got a website, and had enough work to hire help! This event means so much to me. The exposure my products get and the setting at the MACC has really accelerated the growth of my business, encouraged me to expand my product lines and enabled me to make connections with shop owners and wholesalers in a personable way that has led to lasting business connections. I truly can’t thank all who are involved in making this event happen!”

- Leila Comeaux, Leila’s

“Being in the 2016 event not only opened up wholesale doors for us, but also having our brand included on the Festival’s website offered us constant community connections. Throughout the year, we also receive Festival emails offering more growth opportunities. It is absolutely a year-round benefit to participate in this event. The Made in Maui County Festival has also helped us move our brand forward with social media and stock planning. Prepping for an event this size really tests our business’ planning ability and forces us to think outside the box.”

- Shanna Kanahele, Na Koa Brand

“This was our first year, but it was amazing. I have never seen so many motivated buyers anywhere on Maui!”

- Joshua Kramer, Maui Shrub Farm

“I believe the Festival helped my company become much more wholesale ready. We learned so much about how to better brand and market our products. The wholesale contacts made were quality businesses and I am so excited for all of the new possibilities this brings. Overall, I love, love, LOVE participating in the Festival, and felt it was a great success in moving my business forward. I absolutely look forward to participating again next year. The Festival organizers are always wonderful and do an amazing job organizing this huge event. Thank you so much for all your hard work on behalf of all made-in-Maui businesses.”

- Carol Bodin, Uli Kai Designs

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2016 Made in Maui County Festival Post-Event Report


Marketing Summary Marketing Overview: A year-round marketing campaign helped to promote the 2016 Made in Maui County Festival and keep locally made products top of mind. These efforts included: •

News releases were distributed to more than 6,500 local and national media outlets. Among the news release topics were: - Calendar listings - Product Vendor applications available - Product Vendor selection process underway/applications reminder - Product Vendors announced - Food Truck applications available - Maui County readies for Festival - Made in Maui County Marketplace launched - Post-event news releases

Print advertising ran in various local publications (over $37,000 value).

Radio advertising and promotions ran on Pacific Media Group, KAOI Radio Group, and HHawaii Media stations (over $20,000 value).

Online ads and e-promotions ran on Maui No Ka Oi Magazine, Hawaii Magazine, Maui Now, and Maui Visitor Channel websites (over $22,000 value).

A 30-second commercial aired on Paradise Television Network’s Maui and statewide visitor channels ($7,000 value).

MIMCF e-newsletters and sponsors’ and supporters’ dedicated Festival e-blasts reached over 1,000,000 Hawaii and Mainland residents.

During Festival week, prominent signage was located at the Kahului Airport and rack cards distributed to travelers by Festival volunteers from Maui High School’s Academy of Hospitality & Tourism and Kaunoa Senior Services Maui County Retired & Senior Volunteer Program.

Between October 31 to November 10, 2016, the event’s Twitter and Instagram feed recorded an estimated reach of 158,284 and a total of 445,748 impressions.

On November 5, 2016, at least 10,119 people viewed the Made in Maui County Festival Facebook page content and were interacting via the event’s posts, other people’s shared posts, page likes, checkins and mentions.

As of January 24, 2017 the number of Facebook “likes” on the Festival’s Facebook page has increased to 2,496.

During the month of November 2016, the event website – www.MadeInMauiCountyFestival.com – the highest record of page views was 2,736 in a single day.

Before gates opened on Saturday, a long lined formed around the Maui Arts & Cultural Center. The first 2,000 people received a free Festival tote.

On Saturday, a total of 12 food trucks offered a diverse menu of island cuisine in the Festival’s Food Court.

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Advertising: A strategic advertising campaign helped to promote the 2016 Made in Maui County Festival. A big mahalo goes to the many generous media sponsors and Festival friends who helped promote this event. Below is an advertising summary for the 2016 Made in Maui County Festival: Digital ads ran on the following websites: • HawaiiMagazine.com • MauiMagazine.net • MauiNow.com • KISSFMMaui.com • KPOA.com Print ads ran in the following publications: • Hawaii Magazine – September/October • Lahaina News – October 27, 2016 • Maui Family Magazine – August/September/October • Maui Family Magazine – November/December/January • Maui No Ka Oi Magazine – July/August • Maui No Ka Oi Magazine – September/October • Molokai Dispatch – October 26, 2016 • The Maui Concierge – October • Lanai Today – October 13, 2016 • Maui Time – October 27, 2016 • Maui Time – November 3, 2016 • The Maui News’ Maui Scene – October 20, 2016 • The Maui News – October 23, 2016 • The Maui News’ Maui Scene – October 27, 2016 • The Maui News – October 30, 2016 • The Maui News’ Maui Scene – November 3, 2016 • The Maui News – December 1, 2016 30-second radio ads aired on the following stations: • KONI 104.7 FM – October 24-November 5, 2016 (80 ads) • KRYL 106.5 FM – October 24-November 5, 2016 (80 ads) • KAOI 1110 AM & 96.7 FM – October 24-November 5, 2016 (217 ads) • KJKS 99.9 FM & 99.3 FM – October 10-November 5, 2016 (90 ads + web ads) • KPOA 93.5 FM & 92.9 FM – October 10-November 5, 2016 (90 ads + web ads) • KNUI AM 550 – October 10-November 5, 2016 (90 ads + web ads) 30-second commercials aired on the following Paradise Television Network stations: • Scenic Hawaii (statewide HD Channel) – October 12-November 5, 2016 (200 spots) • The Maui Visitor Channel – October 22-November 5, 2016 (180 spots) The Festival also boosted select Facebook posts to increase awareness of the event and Maui County’s entrepreneurs throughout the year.

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Hawaii Mag�ine ads

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Lahaina News ad

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Maui Bus P�ter ad

Maui No– Ka ‘Oi Mag�ine ads

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Molokai Dispatch ad

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Maui Concierge ad

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Lanai Today ad

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Maui �mes ad

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Maui News (A-section) ad

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Maui News’ Maui Scene ad

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Online Coverage: Akaku Youth Media Exchange http://akaku.mauitube.org/video/made-in-maui-county-festival-opens-for-its-third-year/ Best Western Hotels & Resorts (Hawaii) http://bestwesternhawaii.com/maui Calendar Maui – Shoppers Preview http://www.calendarmaui.com/php/event-detail.php?event_id=22558 Calendar Maui – Big Festival Day! http://www.calendarmaui.com/php/event-detail.php?event_id=22558 Cindy Paolos Show – October 25, 2016 http://travelangel.podbean.com/e/made-in-maui-county-festival/ City Of https://events.cityof.com/event/maui/maui-arts-cultural-center/3rd-annual-made-in-maui-county-festival?date=1478350800 County of Maui High Street Journal – May 2016 https://issuu.com/mauicounty/docs/high_street_journal_may_2016_-_fina County of Maui High Street Journal – October 2016 https://issuu.com/mauicounty/docs/october_2016_newsletter__final_/1?e=4557818/39556808 County of Maui website – October 24, 2016 http://www.co.maui.hi.us/CivicAlerts.aspx?AID=7763 Drone Racers http://www.dronesracers.xyz/news/3rd-Annual-Made-In-Maui-County-Festival-aims-to-grow-Maui-County%E2%80%99ssmall-businesses Etrigg https://etrigg.com/event/made-in-maui-county-festival/29038137/ Evensi https://www.evensi.us/3rd-annual-made-in-maui-county-festival-maui-arts-cultural/184744246 Event Hint http://en.eventhint.com/events/13323723/made-in-maui-county-festival Event Seeker https://eventseeker.com/event/nov-4-2016/222311926-made-in-maui-county-festival-shopper-s-preview-maui Eventful http://eventful.com/kahului/events/made-maui-county-festival-big-festival-day-/E0-001-092628085-7 Fairs and Festivals http://www.fairsandfestivals.net/events/details/made-in-maui-county-festival-2016 Fievent https://en-us.fievent.com/e/made-in-maui-county-festival/3897874 Focus Maui Nui – November 2, 2016 http://www.focusmauinui.com/made-in-maui-county-festival/

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Full of Events http://fullofevents.com/hawaii/event/3rd-annual-made-in-maui-county-festival/ Go Hawaii (HVCB/MVB visitors website) http://www.gohawaii.com/en/events/made-in-maui-county-festival/ Har.com http://www.har.com/made-in-maui-county-festival---the-big-festival-day/event_E0-001-092628085-7 Hawaii Discount Activities & Tours https://www.hawaiidiscount.com/events/event/made-maui-county-festival/ Hawaii Events Online http://www.hawaiieventsonline.com/view.php?eventID=22548&ref=%2Fsearch. php%3Fstart_stamp%3D20160703102632%26show%3D1%26search_ type%3Dall%26text%3Dmade%2Bin%2Bmaui%2Bcounty%2Bfestival%26submit%3DGo%2521%26start_num%3D0%26%26num_ results%3D20%26 Hawaii Magazine – October 3, 2016 http://www.hawaiimagazine.com/content/made-maui-county-festival-aims-grow-islands%E2%80%99-businesses Hawaii News Now – November 1, 2016 http://www.hawaiinewsnow.com/story/33566080/3rd-annual-made-in-maui-county-festival-aims-to-grow-maui-countyssmall-businesses Hawaii Visitors Bureau website (gohawaii.com) http://www.gohawaii.com/event/made-in-maui-county-festival/3768/ Hawaii.com https://www.hawaii.com/event/made-in-maui-county-festival/ Hawaiian Airlines website calendar https://www.hawaiianairlines.com/calendar-of-events/made-in-maui-county-festival IdeaSky http://www.ideasky.xyz/data/41804 HeyEvent http://heyevent.com/event/sehrflnsvlvbsa/made-on-maui-festival-2016 Kahana Sunset http://www.kahanasunset.com/maui_condos_events.html KHON2 – October 6, 2016 http://khon2.com/2016/10/06/maui-county-launches-online-marketplace-to-promote-local-products/ KHON2 Living 808 – October 24, 2016 http://khon2.com/2016/10/24/3rd-annual-made-in-maui-county-festival/ Lahaina News – March 17, 2016 http://www.lahainanews.com/page/content.detail/id/532495/Made-in-Maui-County-Festival-food-truck-vendor-applicationsnow-available-online.html?nav=8 Lahaina News – September 1, 2016 http://www.lahainanews.com/page/content.detail/id/533027/Third-annual-Made-In-Maui-County-Festival-aims-to-growcounty-s-small-businesses.html?nav=8

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Lahaina News – October 20, 2016 http://www.lahainanews.com/page/content.detail/id/543155/New-online-Made-In-Maui-County--Marketplace-promoteslocally-made-products.html?nav=8 Lei http://leiculture.com/what-to-do-in-hawaii-in-november-2/ Los Angeles Times – October 26, 2016 http://www.latimes.com/travel/deals/la-tr-hawaii-made-in-maui-festival-20161025-snap-story.html Matsumoto Studio blog http://www.matsumotostudio.com/check-out-this-video-from-made-in-maui-county-festival-2015-matsumotomonday/ Maui Accommodations Guide http://www.mauiaccommodations.com/blog/things-to-do-on-maui-in-fall/ Maui Arts & Cultural Center http://mauiarts.org/event-detail.php?id=233 Maui Chamber of Commerce http://www.mauichamber.com/ Maui Family Magazine http://www.mauifamilymagazine.com/event/3rd-annual-made-maui-county-festival/ Maui Fun http://mauifun.org/islandfunservlet?action=EVENTPOPUPPAGE&eventid=7503 Maui Jungalow http://www.mauijungalow.com/2016/11/november-2016-maui-events-at-glance.html#.WIZb4GQrJjA Maui Mapp https://www.mauimapp.com/calendar/november.htm Maui No Ka Oi Magazine (MauiMagazine.net) http://mauimagazine.net/maui-event/made-in-maui-county-festival/ Maui Now – February 8, 2016 http://mauinow.com/2016/02/08/vendor-applications-accepted-for-3rd-annual-made-in-maui-county-festival/ Maui Now – March 9, 2016 http://mauinow.com/2016/03/09/made-in-maui-county-festival-seeks-food-truck-vendors/ Maui Now – June 16, 2016 http://mauinow.com/2016/06/16/made-in-maui-county-festival-vendor-selection-begins/ Maui Now – August 24, 2016 http://mauinow.com/2016/08/23/made-in-maui-county-festival-announces-2016-vendors/ Maui Now – October 7, 2016 http://mauinow.com/2016/10/07/new-on-line-made-in-maui-county-marketplace-launched/ Maui Now – November 4, 2016 http://mauinow.com/2016/11/04/preview-day-mauis-largest-products-show/ Maui Time – October 30, 2016 http://mauitime.com/events/made-in-maui-county-festival/

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Maui Time – November 11, 2016 http://mauitime.com/news/business/annual-made-in-maui-county-festival-opens-doors-for-local-companies/ Maui.bz http://www.mauiinformationguide.com/blog/maui-events-november-2016/ MauiWatch – August 23, 2016 http://mauiwatch.com/2016/08/3rd-annual-made-maui-county-festival-aims-grow-maui-countys-small-businesses/ MauiWatch – October 6, 2016 http://mauiwatch.com/2016/10/made-maui-county-marketplace-launches-online-shopping-site/ MauiWatch – November 5, 2016 http://mauiwatch.com/2016/11/made-maui-event-affect-traffic-today/ MauiWatch – November 7, 2016 http://mauiwatch.com/2016/11/3rd-annual-made-maui-county-festival-draws-thousands-opens-doors-local-companies/ Menu Magazine http://menu-magazine.com/category/maui-events-calendar/ Molokai Dispatch – October 5, 2016 https://themolokaidispatch.com/students-intern-with-local-businesses/ Molokai Dispatch – November 9, 2016 https://themolokaidispatch.com/molokai-highlighted-at-product-festival/ MyInforms – February 8, 2016 http://myinforms.com/en/a/23850292-vendor-applications-accepted-for-3rd-annual-made-in-maui-county-festival/ MyInforms – February 8, 2016 http://myinforms.com/en/a/26597793-made-in-maui-county-festivalseeks-food-truck-vendors/ Pride of Maui http://www.prideofmaui.com/blog/maui/best-maui-celebrations.html Reserve Hawaii http://www.reservehawaii.com/travelguide/event/3rd-annual-made-in-maui-county-festival/ The Maui Concierge – October 1, 2016 https://themauiconcierge.wordpress.com/2016/10/01/3rd-annual-made-in-maui-county-festival-november-4-5-2016/ The Maui Concierge Blog – October 1, 2016 https://themauiconcierge.wordpress.com/2016/10/ The Maui Mama http://mauimama.com/event/3rd-annual-made-maui-county-festival/ The Maui News – February 9, 2016 http://www.mauinews.com/page/content.detail/id/606805/Made-in-Maui-County-Festival-to-return.html?nav=10 The Maui News – November 2, 2016 http://www.mauinews.com/life/island-events/2016/11/must-see-made-in-maui-county-festival-%E2%80%A2-friday-andsaturday/ The Maui News – November 2, 2016 (Dining Out) http://www.mauinews.com/life/dining-out/2016/11/food-trucks-roll-into-made-in-maui-county-festival/

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The Maui News – November 3, 2016 http://www.mauinews.com/news/local-news/2016/11/made-in-maui-fest-a-boon-to-county-entrepreneurs/ The Maui News – November 5, 2016 http://www.mauinews.com/news/local-news/2016/11/made-in-maui-county/ The Maui News – November 7, 2016 http://www.mauinews.com/news/local-news/2016/11/festival-invaluable-for-vendors/ The Old Wailuku Inn https://mauiinn.com/blog/2016/07/made-in-maui-festival/ TripAdvisor – August 3, 2016 https://www.tripadvisor.com/ShowTopic-g29220-i86-k9751113-3rd_Made_in_Maui_County_Festival_Nov_5_2016-Maui_ Hawaii.html TripAdvisor – August 6, 2016 https://www.tripadvisor.com/ShowTopic-g29220-i86-k9757110-Made_in_Maui_County_Festival-Maui_Hawaii.html TriState Update – October 24, 2016 http://www.tristateupdate.com/story/33460391/made-in-maui-county-festival-on-line-marketplace-aims-to-grow-mauicountys-small-businesses Up to https://upto.com/embedded/detail/DkrHO?pt=cxAO Viral Tech News http://viraltechnews.xyz/news/Maui-County-readies-for-the-3rd-Annual-Made-In-Maui-County-Festival/ Voyager Events http://voyagerevents.xyz/search/made-in-maui-county-festival-shoppers-preview You Tube https://www.youtube.com/watch?v=O3-cY32LioU

Print Coverage AAA Hawaii Magazine – November/December 2016 Calendar listing Hana Hou Magazine – October/November 2016 Calendar listing Lahaina News – February 20, 2016 “The Mayor’s Office of Economic Development announced that vendor applications and sponsorship forms now available for 3rd annual MIMCF” Lahaina News – March 10, 2016 “Festival vendor applications and sponsorship forms are now available” Lahaina News – March 17, 2016 “Made in Maui County Festival food truck vendor applications now available online” Lahaina News – October 20, 2016 “New online Made in Maui County Marketplace promotes locally made products”

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Maui Arts & Cultural Center OnMaui! – November/December 2016 Calendar listing Maui Family Magazine – Fall & Winter 2016 issues Calendar listing Spotlight on Maui Calendar listing Maui Time – November 3, 2016 “This week’s picks” Maui Time – November 11, 2016 Annual Made in Maui County Festival opens doors for local companies Molokai Dispatch – October 5, 2016 “Students intern with local businesses” The Maui Concierge – October 2016 “3rd Annual Made in Maui County Festival: November 4 & 5, 2016 The Maui News – February 9, 2016 “The Made in Maui County Festival to return” The Maui News – October 30, 2016 “3rd Annual Made in Maui County Festival” The Maui News – November 3, 2016 (Island Events) “Must See: Made in Maui County Festival” The Maui News – November 3, 2016 (Dining Out) “Food trucks roll into Made in Maui County Festival” The Maui News – November 3, 2016 “Made in Maui fest a boon to county entrepreneurs” The Maui News – November 5, 2016 “Made in Maui County” (front page photo/caption) The Maui News – November 7, 2016 “Festival invaluable for vendors” This Week Maui – December 2016 – January 3, 2017 Calendar listing

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Radio Coverage: KAOI (1110 AM & 96.7 FM), Mayor’s radio show “Reality Check” – May 5, 2016 Teena Rasmussen talked about deadlines for vendor applications and event highlights. KAOI (1110 AM & 96.7 FM), Cindy Paulos show – October 25, 2016 Teena Rasmussen and Pam Tumpap shared highlights of the upcoming Festival along with products from two vendors featured. KPOA (93.5 FM & 92.9 FM), radio show with Alakai Paleka – October 26, 2016 Teena Rasmussen and Pam Tumpap shared highlights of the upcoming Festival along with products from two vendors featured. KAOI (1110 AM & 96.7 FM), Mayor’s radio show “Reality Check” – October 27, 2016 Teena Rasmussen and Pam Tumpap shared highlights of the upcoming Festival along with products from two vendors featured.

Television Coverage: KHON2 Living 808 – October 24, 2016 Festival vendor Sarai Stricklin shared with show host Trini Kaopuiki her art-to-wear fashions along with products from five Molokai vendors featured. • http://khon2.com/2016/10/24/3rd-annual-made-in-maui-county-festival/ KHON2 Wake Up 2Day – October 25, 2016 Pam Tumpap shared Made in Maui County Festival highlights along with products from seven vendors featured. •

http://khon2.com/2016/10/25/made-in-maui-county-festival/

Hawaii News Now “Sunshine” Morning Show – November 1, 2016 Teena Rasmussen shared Festival highlights along with products from six vendors featured. • http://www.hawaiinewsnow.com/story/33566080/3rd-annual-made-in-maui-county-festival-aims-to-growmaui-countys-small-businesses KITV4 – November 1-4, 2016 Four MIMCF vendors featured on KITV4’s Morning Show: • Nov 1: Maui Crisps (Blaine Apo) – https://www.youtube.com/watch?v=80L9oIhbx2k • Nov 2: Maui Fruit Jewels (Lyn ) – https://www.youtube.com/watch?v=FlqA4BvIEEQ • Nov 3: Randy Hufford Art (Randy Hufford Art) – https://www.youtube.com/watch?v=QtpbWivmiJQ • Nov 4: The Hawaii Fudge Company (Steve Bick) – https://www.youtube.com/watch?v=CjsWuc5Lq5w Akaku Maui Community Media, Mayor’s show – November 2, 2016 Teena Rasmussen and Pam Tumpap shared highlights of the upcoming Festival and the launch of the Made in Maui County Marketplace. A selection of products from 12 Festival vendors was also shared on-air. Akaku Maui Community Media – November 5, 2016 Video produced by an Akaku Youth Media Exchange reporter aired on Akaku’s channel 55. • http://akaku.mauitube.org/video/made-in-maui-county-festival-opens-for-its-third-year

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E-Newsletters: Maui in Maui County Festival e-blasts: • Now accepting Vendor Product applications for 2016 Festival – February 8, 2016 • Festival Food Truck Vendor applications now available online – March 9, 2016 • Made in Maui County Shoppers Marketplace applications available – April 20, 2016 • Maui County seeking made-in-Maui-County product samples for Japan event – April 21, 2016 • Made in Maui County Shoppers Marketplace applications reminder – April 28, 2016 • Product Vendors and Food Trucks Festival applications deadline reminder – May 16, 2016 • Vendor selection process underway – June 21, 2018 • Made in Maui County Marketplace questionnaire – July 29, 2016 • Festival Product Vendors and Food Trucks vendors announced – August 24, 2016 • Festival offers special Shoppers Preview – October 24, 2016 • Get ready for the 3rd Annual Made in Maui County Festival – October 31, 2016 • Post-event mahalo – November 7, 2016 Some of the sponsor dedicated e-blasts: • Hawaiian Airlines Mainland e-blast (1 million distribution) – September 27, 2016 • Maui No Ka Oi Magazine “Around da Town” (4,692 distribution) – October 13, 2016 • HAWAII Magazine dedicated e-blast (73,000 distribution) – October 1, 2016 • Maui Visitors Bureau dedicated e-blast (1,200 distribution) – October 5, 2016 • Maui Arts & Cultural Center patron email (23,277 distribution) – October 31, 2016 • MACC Event News for Maui Island concierge & guest services advisors, November 2016

Promotions: Promotions at Kahului Airport included: • Students from Maui High School’s Academy of Hospitality and Tourism and seniors from Kaunoa Senior Services Maui County Retired & Senior Volunteer Program distributed event rack cards at the airport during Festival week • Event signage was prominent in the airport’s baggage claim and terminal exits Event information was distributed and shared by a number of local businesses/organizations including: • Activities & Attractions Association of Hawaii • County of Maui • Maui Arts & Cultural Center • Maui Chamber of Commerce • Maui Economic Development Board • Maui Hotel & Lodging Association • Maui Visitors Bureau • Festival event committee members, vendors and sponsors Event rack cards and posters were distributed and displayed at various establishments and community facilities throughout Maui, Molokai and Lanai. The County of Maui Mayor’s Office of Economic Development arranged for Festival postcards to be distributed during the Washington DC trip “Hawaii on the Hill” and Virgin America’s inaugural flight to LAX in May.

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Social Media: The event’s marketing toolkit also included a comprehensive social media plan which included: • • • • •

Facebook – Made In Maui County Festival Twitter – @MIMCF2016 Google+ – Made In Maui County Festival Pinterest – Made In Maui County Festival Instagram – @Made In Maui County Festival

During the event, a social media squad led by Erik Blair, the Accidental Consultant, also helped to encourage dialogue and expand media reach.

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We�ite:

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Clippings:

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AAA Hawai‘i – November/December 2016 Calendar Listing

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Hana Hou! – October/November 2016 – Volume 19, Number 5 – Calendar Listing

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Hawaiian Airlines e-blasts clips

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Maui Concierge – October 2016

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Maui Family Magazine – Winter 2016, Vol. 59 – Calendar Listing

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Maui No– Ka ‘Oi e-blasts

Thursday, October 13, 2016 at 12:11:45 PM Hawaii-AleuAan Standard Time

Subject: Love Maui? Shop the Made in Maui County Fes5val! Date: Thursday, October 13, 2016 at 11:00:08 AM Hawaii-Aleu5an Standard Time From: To:

Maui No Ka Oi Magazine linnpr@hawaii.rr.com Made in Maui County Festival is Nov 4-5.

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Shop Maui County! Mark your calendars for Maui County’s largest products show, the annual Made in Maui County Festival! The event features over 140 product vendors offering a myriad of locally made products, plus food trucks, product demonstrations, fashion show and prize drawings. Maui Arts & Cultural Center

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Maui Visitors Bureau’s e-blasts

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2016 Made in Maui County Festival Post-Event Report


On Maui! Magazine – November/December 2016 Calendar Listing

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Save the Date!

Mark your calendar! The next Made in Maui County Festival will be held on:

November 3 & 4, 2017


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2016 Made in Maui County Festival Post-Event Report

2016 Made in Maui County Festival Post-Event Report  

The 3rd Annual Made in Maui County Festival's post-event report is submitted by the County of Maui Mayor's Office of Economic Development an...

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