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BRAND GUIDLINES MADSEN CYCLES

brandguidelines


INTRODUCTION Madsen Cycles bring bomb-proof utility to the urban transportation pathways of bicycle owners. With its European inspiration, a Madsen cycle is every bit as elegant as it is rugged. Careful adherance to the principles in this guide will ensure delivery of a consistent Madsen Cycles message and brand identity.

01 INTRO 02 LOGOTYPE 03 BADGE AND ELEMENTS 04 TYPOGRAPHY 05 COLOR PALETTE


LOGOTYPE 01

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01 Preferred logo. Use this color version where possible. This is the color option and it is set in a gray, Pantone 7546. Use Madsen Cycles when necessary to help define the company in Marketing applications. Madsen by itself can be used in some product applications. Optional colors from the palette may be used on the logo only after acquiring approval.

02 Classic logo or Truck logo. This is an optional logo used in some product applications. Approval must be granted before using this logo in application. 03 Reversed logo. The reversed logo is designed to work best as a single white reversed out of a dark color. Follow the color designation applied to the mark. Pantone 718 Orange, is the primary choice for reversing the logo. Pantone 7546 and Black are options also.


BADGE AND ELEMENTS 01

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01 Color Badge. The mark can be used separate from the logotype in simple applications. The color combination of Pantone 718 and Pantone 7546 is the only 2-color combination that should be applied to the badge. 02 One-color Badge. Pantone 7546 is the primary choice to be used in one-color applications. The mark may also be used blind, in an emboss or foil applicatoin. It can also be reversed out of the primary colors.

03 Enhanced Badge. This slightly dimensional version of the badge can be used in digital and online applications. 04 Stripe element. This design element is used in product application and can be used in design applications. It is not a logo but intended to be used as a design element in print and web applications. The stripe element can be expanded in size and texture with approval.


TYPOGRAPHY 01

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz SAMPLE PARAGRAPH HEADER Body text feugiat uercip etueriure tem vent dolorpe raesto cortio eum aut num eugue velit la alis niat dignis acilit praestrud quis dolum zzriureet, venis alissecte min vulla facidui te volorperos nim verostrud molor senit vel iliquis augait del utat venim quis nullam iliqui ero deliquat wisisim veniamet nos adignim duisim del ip euipsum.

01 DIN Bold. Should be used for headline treatments in all caps. Can also be used for standard emphasis in body copy. 02 DIN Regular. Should be used primarily for body copy in print applications. Can be used larger in a secondary role to the “Bold� typeface for some display applications. If reversing body copy out of a dark color, substitute the slightly darker DIN Medium version.

03 Body copy. Always use DIN Regular for body copy. Arial can be substituted in a web environment. This sample includes a 10pt bold header with 8pt body copy set at 10pt leading. Consider keeping paragraphs moderately narrow, based on type size, to allow for the best readability.


COLOR PALETTE

01

PANTONE 7546c PANTONE 7546u CMYK 0/0/0/77 RGB 95/96/98 WEB 5F6062

PANTONE 718c PANTONE 717u CMYK 0/56/100/8 RGB 227/127/28 WEB E37F1C

02

PANTONE CYANc PANTONE CYANu CMYK 100/0/0/0 RGB 93/135/161 WEB 5D87A1

PANTONE 7457c PANTONE 7457u CMYK 0/3/87/30 RGB 193/175/44 WEB C1AF2C

PANTONE 7499c PANTONE 7499u CMYK 0/30/95/0 RGB 253/185/36 WEB FDB924

PANTONE 7541c PANTONE7541u CMYK 0/2/8/10 RGB 232/225/213 WEB E8E1D5

01 Primary color palette. These colors are the primary corporate colors. Use these always on the logo and in two-color applications. The gray is designed to replace black in most situations. The orange is designed to compliment and work with this specific secondary color palette.

02 Secondary color palette. These secondary colors are not intended to be used all at one time. They can each be used to accent and highlight the use of the primary colors. The lighter P7541 can be used with any of the colors and helps to add depth and definition to a layout.


CORPORATE OFFICE

2349 South West Temple Salt Lake City, Utah 84105 For more information and questions about the latest marketing practices, email us at: marketing@madsencycles.com

Madsen Usage Brand  

Madsen Usage Brand

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