Advertising & Marketing Graduate
My name is Emilia but I like to be called Millie, that way I donâ€™t feel like Iâ€™m in trouble; I love good handbags and nice cars and generally having a good time. I am a fresh thinking advertising and marketing graduate from the University of Lincoln but Iâ€™m something different. I have always seen the world in a different way to other people and this is what inspires me and propels me into the world of advertising. For my academic record and employment history, my CV is available on my website www. emiliaburke.co.uk.
V&A Project The Campaign Objectives Celebrate the progressive and intricate relationship between the Crown and Camera. Invoke the historic and royal appeal of the exhibit, showing the progression of the queen’s reign. The photograph exhibition will display images from the past through to present day. The Campaign Concept The campaign is designed as a London timeline, the tubes and busses furthest from the V&A Museum will display the oldest billboard image getting closer to present day, essentially traveling through the Queen’s life.
48 sheets Underground
Hyde Park Corner Piccadilly Circus Leicester Square Covent Garden Holborn Embankment Victoria King’s Cross St. Pancras Liverpool Street Paddington St Pancras Waterloo South Kensington
Stair Pannel SK Tunnel DEP Runs Buses 14
Piccadily Circle line District line Knighstbridge South Kensington tunnel South Kensington Central London
The Budget £325,000 Underground 48 sheets £170,000 4 sheets £7500 Tube car’s £125,000 Stair panels and tunnel SK £50,000 SK Digital screens £8000 14 Buses = £685,500 8th-15th
N˚5 CHANEL PARIS
CHANEL The Chanel campaign was designed as a project to understand the effect advertising has on brand image. The following campaign was designed with a TV advertisement that continued with the brand heritage of Audrey Tautou but incorporates Marilyn Monroe iconic quote of ‘Just a few drops’ to work as the tagline for the new bath liquid. Target audience: Smart, sophisticated and intelligent AB(C1) women 30+ who are well-travelled, image conscious and cultured. The campaign will run for 6 months; the following costs were predicted from brand insight. Vogue = 25,100 (FCP) + 25,100 (FCP) + 49,200 (DPS) + 40,200 (OBC) = £139,600 Vanity Fair = 16,275 (FCP) + 16,275 (FCP) + 27,835 (DPS) + 21,180 (OBC) = £81,565 Harper’s Bazaar = 13,232 (FCP) + 26,464 (DPS) + 23,158 (OBC) = £62,854 Tatler = 11,450 (FCP) + 23,100 (DPS) + 11,450 (OBC) = £46,000 Total = 139,600 + 81,565 + 62,854 + 46,000 = £330,019
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During my time at mighton I helped with the re-branding of the company and alongside this came the responsability of brochrues and e-flyer layouts. Having worked for mighton on many occasions I have worked on all arias of their marketing from analytics to product development and launch.