TRADE PRESS RELEASE SEPTEMBER 2011
milk&more Lead the Way with Online Awards
Dairy Crest‟s online delivery service, milk&more is delighted to have scooped two prestigious industry awards. Praised for its success as „the little store at your door‟, milk&more was awarded the Marketing Campaign Overall Achievement Category Award and the Food, Soft Drinks & Alcohol Category Award from judges at an independent online retail body. The Online Retail Awards (ORA) celebrate improving the quality of online shopping experiences for retailers‟ customers and look for websites that can be held up as examples of excellence in what is a fiercely competitive field. Charlotte Sullivan, milk&more marketing manager, said: “We are absolutely delighted to have received these awards from ORA, who are known amongst retailers for their expertise in online consumer sites. Our service strives to lead the way in offering the same choice and value as local shops but with all the convenience of a home delivery. We are proud to be serving to over one million homes all over the UK.” ORA now in their third year, more than 60,000 retailers entered the latest awards. With judges from across the world made up a panel of two online retailers, an e-commerce expert, a creative and an individual chosen for their experience in customer service and marketing, to judge the awards. Matthew Davies, director of The Online Retail Awards, said: “milk&more immediately impressed the judges with their effective, simple to use website that clearly offers an essential service to its customers. While our judges do look for the design element, which came through in the marketing award, it was felt
milk&more‟s understanding of the their customer‟s needs shone through with the ease of use of their website Visit www.milkandmore.co.uk for more information.
~Ends~ For further information please contact: Katie Locke or Sandra Hobson at Haygarth Tel: 020 8971 3300 E-mail: Katie.firstname.lastname@example.org Notes to Editor:
milkandmore.co.uk is the direct, local, delivery service from Dairy Crest and is known as „the little store at your door‟. It combines the best of traditional milkman delivery with the convenience of modern online grocery shopping. Simply place, check, or change your order online up to 9pm the night before your next delivery. No hassle, no queues, just a great service, brought straight to your door, all from the same friendly Dairy CrestDC milkman. milk&more offers everything from fruit delivery to breakfast cereal, and yoghurt to tin foil …oh and milk of course
Dairy Crest milkmen deliver 500 million bottles of milk every year
There are approximately 2,750 milkmen and floats delivering the milk&more service to more than a million homes.