Discover a New Vision Experience the renaissance of the Marco Polo Magazine The definitive voice of a true world traveller whose multifaceted personality spawns an endless curiosity for art, culture, fashion, food and adventure have finally found its medium in the pages of the new lifestyle magazine of the Marco Polo Hotel group.
editorial mix Inspired by the iconic Venetian explorer and reflecting how Marco Polo would be resurrected if he authored his own magazine today. Over 700 years later, the ultimate luxury of discovering destinations or exploring exotic cultures have evolved but its magical essence remains. Editorial coverage highlights the best in dining, entertainment, fashion, shopping, luxury pursuits and the pulse of a myriad of destinations.
reach & distribution
singular & strategic
The Marco Polo magazine is published on a quarterly basis in English and Chinese with a readership of 195,000 guests per issue across 4,463 rooms and suites within the thirteen Marco Polo Hotels in Asia.
The ideal advertising environment is captured within the placement of the magazine within each guest room of the Marco Polo Hotel. Advertising mileage goes beyond the consumer magazines which need to be purchased via news-stands or subscriptions. Affluent readers who travel have limited time and are influenced by the stimulus of their immediate environment which in this case, the selected publication within their hotel rooms. The Marco Polo magazine will be the primary reading material presented within all its rooms and suites and therefore a 100% attention and impression of advertising reach is achieved.
2,355 Rooms & Suites are found in the seven
properties of the Marco Polo Hotels in mainland China, spanning the gateway cities of Beijing, Xiamen, Foshan, Wuhan, Shenzhen, Suzhou and Jinjiang. 1,457 Rooms & Suites are featured in the landmark location of the group’s flagship property in Hong Kong along with the Prince and Gateway Hotel. 651 Room & Suites are in the three Marco Polo hotels in the Philippines and Thailand. 1,800 Copies will be circulated to the top tour operators and travel agencies by the regional sales offices of the Marco Polo group in Hong Kong, Beijing, Singapore, New York and London. 300 Founding Members of the Marco Polo Dining Experience who are all based in Hong Kong and are also the top revenue producers of the club will be receiving the magazine on a quarterly basis.
1. Marco Polo Parkside, Beijing
5. Gateway, Hong Kong
9. Marco Polo Shenzhen
2. Marco Polo Plaza, Cebu
6. Marco Polo Hongkong Hotel
10. Marco Polo Suzhou
3. Marco Polo Davao
7. Marco Polo Jinjiang
11. Marco Polo Wuhan
4. Marco Polo Lingnan Tiandi, Foshan
8. Prince, Hong Kong
12. Marco Polo Xiamen 10
The Marco Polo Hotels The Marco Polo guest is the ideal audience for advertisers. Billeted in the most spectacularly located hotels from the heart of Hong Kongâ€™s landmark Canton Road where luxury brands have their flagship shops to Beijing, where the Marco Polo Parkside is right in the cityâ€™s nerve centre, close to the renowned Olympic Park, exclusive golf clubs and only a kilometre away from the Beijing International Conference Centre. The majority of guests who stay at the entire portfolio of Marco Polo Hotels are frequent travellers who are affluent, ranking luxury shopping and dining as priority pursuits.
Geographic Sources of Guests: 13% Philippines
Demographics: Median Age: 40 to 50 years old Median HHI: HK$520,000 or
5% Japan 5% United States
4% Hong Kong
3% Australia 2% UK 2% Germany 2% Europe Other 2% Korea 2% Singapore 2% Thailand 1% Taiwan
2% Asia Other
US$69,672 per annum
Gender-Male: 55% Female: 45%
Marco Polo Magazine advertising rates (Prices quoted are in Hong Kong dollars) DISPLAY ADVERTISING 1x 2x 3x 4x Full Page $22,686 $21,736 $20,786 $19,836 Half Page $13,775 $12,825 $10,925 $9,975 Third Page $10,500 $9,885 $9,500 $8,500 PRIME POSITIONS Outside Back Cover Inside Front Cover Inside Back Cover Double Page Spread
$33,250 $31,350 $30,400 $40,850
$32,110 $29,450 $28,500 $39,425
$31,160 $27,075 $27,360 $37,050
$30,210 $26,125 $26,410 $36,100
Loose Insert $28,500 (Subject to size specifications & maximum of 210 gsm) Loose A5 Insert + Full Page $34,200 Fixed Position 20% loading Page Facing Editorial 15% loading MATERIAL SIZE SIZES (Height x Width) BLEED SIZE TRIM SIZE Full Page 280mm x 210mm 275mm x 205mm Double Page 280mm x 420mm 275mm x 410mm HALF PAGE (Vertical) 280mm x 105mm 275mm x 96mm HALF PAGE (Horizontal) 140mm x 210mm 135mm x 205mm THIRD PAGE (Vertical) 280mm x 72mm 275mm x 66mm COLOUR Four Colours
TYPE AREA 255mm x 185mm 255mm x 370mm 255mm x 86mm 127mm x 185mm 255mm x 56mm
DEADLINES Booking Ad Material Cancellation
Six weeks prior to the publication date with a signed advertising booking contract Four Weeks prior to the publication date No cancellation accepted after eight weeks preceding the month of publication and must be done in writing.
FILE FORMAT Digital Format Colour Proof
PDF high quality print (modified) Image up to 300ppi CMYK colour setting Digital proof with ISO 39L Standard (latest version) Directly output from the pdf file
Due upon receipt of invoice and rendered in HK Dollars. All cheques are payable to Marco Polo Hotels
Michele Mitschiener Managing Director Milestone Communications Level 8, Admiralty Centre Tower 2 18 Harcourt Road, Admiralty Hong Kong
Tel: +852-3975-3339 Cell: +852-5335-1585 Fax: +852-3975-3000 Email: email@example.com
Published on Feb 5, 2013
Discover the ultimate medium to reach the world's most prolific buyers of luxury goods in Hong Kong and China. Published quarterly in a bi...